Lending Leadership

HMA Mortgage
  • 5.0 (19)
  • Careers
  • Updated Weekly

Welcome to Lending Leadership: the podcast designed for mortgage loan originators who are looking to elevate their careers and gain a competitive edge in the industry. Whether you're a seasoned professional or an aspiring loan officer, this podcast will have you clear to close with valuable insights, expert advice, and jaw-dropping stories from the cutting edge of the mortgage business. Lending Leadership is two powerful shows in one, alternating every week between The Mortgage Pros and The Creative Brief. In The Mortgage Pros, you’ll be guided by the three dynamic partners of HMA Mortgage—Tom Mills, Dave Holland, and Robert Fillyaw—through the real, unfiltered truth about the mortgage industry. With decades of combined experience and close to a million dollars spent on professional coaching (yes, you read that right), our hosts are ready to share their wealth of knowledge and hard-earned wisdom and maybe even reveal a few facepalm-worthy moments that loan officers will not want to miss. In The Creative Brief, we’ll take a step back from the front lines of the mortgage world and show you results-driven marketing processes that every loan officer will want to use on a daily basis. Hosted by Corrine Bibb, VP of Marketing and Rachael Tresch, Director of Brand and Media Relations at HMA Mortgage, this segment is all about bringing a fresh, dynamic perspective to the world of mortgage marketing. You’ll learn the secrets of effective personal branding, social media marketing, and tips and tricks on how to stand out from the competition. Together, Lending Leadership is more than just a podcast; it's a community of mortgage professionals committed to continuous improvement and excellence. Join us each week as we share pre-approved advice and wisdom, explore the mortgage industry's ins and outs, and empower you to achieve career-defining success. In each episode of the podcast, you can expect to find: Fresh Perspectives and Branding Mastery: Our hosts offer unique insights into the mortgage industry, providing a well-rounded view of what it takes to succeed. Learn the secrets of effective branding and marketing from industry experts who share strategies for building a strong brand, creating compelling marketing campaigns, and leveraging digital tools to reach your target audience. Empowering Leadership: Discover what it means to be a strong leader in the mortgage industry. We’ll discuss leadership styles, team management, and creating a work environment that fosters creativity, collaboration, and success. You can expect candid conversations about the challenges you’ll face and what the heck you can do to overcome them. Business Growth Strategies and Navigating Operations: Growing your mortgage business requires a blend of smart marketing, efficient operations, and continuous learning. Our hosts and guests share practical tips and strategies to help you expand your client base, fine-tune your operations, and enhance your overall business performance. Episodes will break down intricate steps and regulations in the mortgage process, offering insights into streamlining operations, ensuring compliance, and delivering exceptional service. Marketing, Tech Trends, and Building Strong Partnerships: Stay ahead of the curve with the latest marketing trends and new tech in the mortgage industry. Learn how to leverage digital marketing, social media, and innovative tools to attract more referral partners and clients. Stay competitive by honing the art of building and maintaining strong relationships with real estate agents, financial advisors, and other key players in the industry. So Lending Leaders, tune in, subscribe, and become a part of the Lending Leadership community. Let’s make the mortgage industry better, one laugh, one lesson, and one episode at a time.

  1. 4d ago

    Breaking the Sitting Cycle: Small Steps for Healthier Habits in Lending Leadership

    Welcome back to Lending Leadership, where we dive into the crucial topics that impact our industry, our lives, and our well-being. Today we’re taking on a subject that affects every professional, especially those of us who spend hours glued to Zoom or planted at our desks: the impact of sitting, moving, eating, and caring for ourselves in a remote work world. With research showing that people working from home are taking 2,500 fewer steps a day, we wanted to explore what that really means for our health and what we can do about it. To guide us through this conversation, we’re thrilled to welcome Kristen Zetterberg, registered and licensed dietitian and founder of Inspire Nutrition, to Lending Leadership. With over 20 years of experience helping people break free from chronic dieting and build sustainable health habits, Kristen Zetterberg shares practical, real-world insights for busy professionals looking to boost their well-being and productivity. In this episode, we unpack the realities of working from home, from disrupted movement and metabolic health to the myths of intermittent fasting and the nuances of new weight loss medications. We talk about the importance of intentional habits, why “knowing” isn’t the same as “doing,” and how grace, not perfection, is the secret to lasting health changes. Whether you want to feel more energized, age with strength, or simply avoid that afternoon crash, this conversation offers tangible steps and a refreshing dose of honesty. Key takeaways: Interrupted Movement is EssentialJust working out in the morning isn’t enough if you’re sitting for 8-10 hours a day. Kristen Zetterberg recommends building in small interruptions: set a timer, take hydration breaks, or walk while on calls to keep your blood circulating and mind fresh (00:00, 06:13).Don’t Skip Meals Intentional Nutrition MattersAdrenaline may mask your hunger, but skipping meals leads to energy crashes and mindless eating at night. Instead, front-load your day with balanced meals (protein, fat, fiber) to maintain energy and avoid roller coaster cravings (13:43, 14:07).Customization Over Cookie-Cutter DietsThere’s no one-size-fits-all approach. Kristen Zetterberg emphasizes bio-individuality, your habits, stress levels, and genetics all matter. Diet trends like intermittent fasting aren’t right for everyone, especially women, and should always be individualized (11:19, 10:10).Small Habits Build “Health Savings” for the FutureYour daily habits add up to determine your long-term vitality. Prioritize protein, hydration, and movement now to “deposit” into your health savings account so you can live well, not just live long (12:26, 12:40).Progress, Not Perfection Give Yourself GraceIt’s easy to get overwhelmed by wellness checklists. Kristen Zetterberg encourages a Ferris wheel approach: focus on one or two buckets (sleep, hydration, nutrition, movement) at a time. Sustainable, incremental change is what lasts, not chasing perfection (18:04, 19:37). We hope this episode helps you reflect, recalibrate, and give yourself the permission to move, eat, and thrive even in the thick of your busiest days. And if you’re ready for even more support, details on how to connect with Kristen Zetterberg at Inspire Nutrition are linked below.

  2. Sep 23

    Maximizing the Last 100 Days: Proven Mortgage Strategies for Year-End Success

    Welcome back to Lending Leadership, your go-to source for actionable strategies, mindset shifts, and winning plays in a tough mortgage market. With just 100 days left in 2026, we thought it was the perfect time to get real about what it takes to not only finish this year strong but to tee up lasting success for 2027 and beyond. In this episode, we (Dave Holland, Robert Fillyaw, and Tom Mills) dig deep into the realities of today’s shifting market, the critical importance of mindset, and the tactical steps every loan originator should take right now. We're pulling from decades of front-line mortgage experience, some hard-earned lessons, and a few playbooks that will give you a competitive edge. This episode is all about equipping you to take action while your competition is easing off the gas, and ensuring you exit 2026 with momentum, not chaos. Key takeaways: How You End Is How You Enter: The work you put in during the final 100 days of 2026 directly determines the tone, momentum, and results you see in the opening months of 2027. Don’t coast; plan, execute, and set yourself up for a powerful new year.Mindset Makes the Difference: We break down the five mindsets most originators fall into. Whether you recognize yourself as a victim, pessimist, optimist, realist, or true warrior, know that only the relentless “warrior” approaches one that faces adversity head-on and keeps grinding leads to growth in tough times.Relentlessly Work Your Database and Leads: Stop focusing solely on getting more leads instead, look for “leakage” in your current pipeline. If you increase your conversion rate by even 10%, you could close several more loans per month just by following up with past pre-approvals and stale leads.Get Back to Basics It’s a Contact Sport: Having 50 meaningful conversations per week (with past clients, agents, builders, financial planners, and more) moves the needle more than any sophisticated marketing strategy. Make the calls, track your conversations, and commit to consistency.Add Value by Being the Advisor, Not the Rate Seller: In a market where rates start with a 7, selling rates is a losing game. Shift your focus to solving problems explore strategies like temporary buydowns, creative concessions, and customized financing solutions. Align yourself as a problem-solver for both buyers and agents, and you’ll be indispensable. As we celebrate 100 episodes and look to the next 100, we challenge you: Exit this year with a plan, momentum, and a warrior’s mindset. The seeds you plant today are the loans you’ll harvest next year. Now get out there, swing your damn pickaxe, and make your own destiny!

  3. Sep 16

    Transforming Your Mortgage Career with Book Clubs and Consistent Habits

    Welcome to Lending Leadership. Today marks a truly special milestone for us: our 100th episode! For this landmark discussion, we’re excited to dive into the power of book clubs, habit formation, and the role company culture plays in personal and professional growth. We’re joined by Dave Holland, whose passion for self-improvement and leadership through reading has sparked change across our team, and your hosts, Corrine Bibb and Rachael Tresch. This episode is all about how the simple act of reading, whether on your own or as part of a book club, can deliver lasting change in your career, your family, and your life. We explore how our company book club came to be, the impact it’s had (and the honest truth about participation), and why consistency and a growth mindset matter more now than ever, especially in a tough mortgage market. We also break down how habit stacking, as discussed in “Atomic Habits” and other top books, creates a foundation for success and resilience. We share our favorite reads, practical approaches for making reading a routine (yes, audio counts!), and actionable strategies for building a culture that goes beyond one-off events or pizza parties. Dave offers personal stories about how reading and consistent daily practices have influenced not just his work, but his family too. As leaders, we reflect on why bringing what you love to your team can positively impact everyone around you. Key takeaways: Reading as a Catalyst for Growth: We discuss how integrating even 10 pages a day or a few minutes of audiobooks into your routine can add up to real knowledge and perspective shifts. Both reading and listening to books “count” what matters is finding a format that helps you truly retain and apply what you learn.The Magic of Habit Stacking: Dave shares his morning routine and how stacking small, positive habits together like hydrating, exercising, and reading creates an automatic foundation for a successful day. Start small and adapt routines to fit your life; success comes from daily consistency, not big leaps.Book Club as a Culture Builder: We unpack the origins of our company book club, the logistics (and challenges) of running it, and the real impact even a small, dedicated group can make. When leaders show up and champion learning, it sets an example and fuels wider engagement.Culture is More Than Events: We reflect on why true workplace culture is built slowly and intentionally, especially in remote or virtual environments. Real connections and shared growth, whether through a book club or other interest groups, matter more than one-off celebrations.Leadership Through Passion and Example: One of the biggest takeaways is that when you, as a leader, bring your genuine interests whether books or something else to your team, it’s contagious. Dave Holland’s commitment to self-improvement is shaping not just colleagues but family as well, reminding us that consistency, vulnerability, and enthusiasm are the foundation of authentic leadership. We hope this conversation inspires you to be intentional about your daily habits, get involved in (or start!) a book club, and find joy in sharing what you love with those around you. To everyone who’s been with us for these 100 episodes, thank you for being part of our journey! Here’s to 100 more!

  4. Sep 9

    Five Powerful Lessons from 150 Interviews with Top Mortgage and Real Estate Leaders

    Welcome back to Lending Leadership, your destination for candid conversations and game-changing insights from across the mortgage and real estate industries. This week, we're mixing things up. Rachael is going solo for a deep dive into the lessons we’ve learned after hosting 150+ interviews with some of the finest in our business, either on this show or her previous podcast. From CEOs to loan officers, entrepreneurs to realtors, we’ve chatted with them all. Over the years, we’ve uncovered some surprising truths and recurring themes about what really drives long-term success in lending, leadership, and life. We kick things off by debunking the notion that there’s a “secret morning routine” or a hidden hack behind every high-performer. Instead, we reveal five powerful patterns that show up again and again in the stories of successful people and challenge you to apply them in your own journey. We also share some relatable stories: embracing messy journeys, overcoming failure, and learning that sometimes the biggest breakthroughs come from simply picking up the phone (no algorithm required!). And, in true Lending Leadership fashion, we offer a practical challenge to reconnect with your network authentically no sales pitch necessary. Key takeaways: True Leaders Don’t Need to Be the Smartest in the Room: We observe that the best leaders are comfortable saying “I don’t know,” and they intentionally surround themselves with people who sharpen and challenge them. Admitting you were wrong or changing direction isn’t defeat, it's a sign of real leadership and growth.Exceptional Success Starts With Asking Better Questions: We reflect on the power of curiosity. Instead of relying on yes-or-no questions or dominating the conversation, top performers listen, dig deeper, and encourage diverse perspectives. The willingness to ask “What am I missing?” and truly hear the answer often leads to better solutions.Relationships Remain the Ultimate Cheat Code: Despite all the AI, tech, and automation at our fingertips, our interviews consistently reinforce that genuine relationships and simply reaching out to the people you already know will open more doors than obsessing over the latest marketing tactic. Sometimes, success just means texting five people who like you with no pitch attached.Every Success Story Is Messier Than It Looks: We pull back the curtain on the reality behind our guests’ polished resumes and accolades. Everyone, no matter how accomplished, has faced setbacks, self-doubt, and failures. If you’re in your own “messy middle,” failure is often just the start of a new chapter.There Is No Secret Just Consistent Action: After all these conversations, the magic formula is actually disappointingly simple: follow up, do what you say you’ll do, keep building relationships, and repeat. Integrity and grit, not hacks and shortcuts, are what separate those who succeed from those who stall. The hardest part? Doing it consistently, long after others have moved on to the next shiny thing. As we prepare for our 100th episode, we’re grateful for everyone who’s been on this journey with us. So here’s our challenge for you: What’s the one thing that’s made the biggest difference in your success, and are you still doing it today? Don’t forget: you’ve had the power all along. We can’t wait to keep exploring, growing, and leading together.

  5. Sep 2

    How AI Is Transforming Mortgage Sales and Buyer Experience

    Welcome back to Lending Leadership: Your trusted source for insight on all things lending, sales, and, this week, the transformative power of AI. This episode, we’re thrilled to pull up a seat at the AI sales table with Ben Treadway of ConsenSys. Ben Treadway is not only an industry innovator with deep experience in mortgage technology, but also a champion of buyer enablement and smarter sales enablement in an era where information and decision-making are happening faster than ever. We dive headfirst into the future of lending where AI-driven agents and conversational automation aren’t just buzzy tech tools, but real solutions to information overload, repetitive inefficiencies, and shifting buyer expectations. We break down what AI can (and can’t) do for both buyers and loan officers, explore the different “buying love languages” borrowers bring to the table, and tackle the big question: Is AI here to help loan officers, or replace them? You’ll hear practical stories about how ConsenSys was built on the idea that while selling is hard, buying is even harder and how empowering the buyer (both externally and internally) has real, measurable business impact. We also talk about website conversions, onboarding, compliance, and why the old methods are rapidly losing ground to tech-forward, customer-centric experiences. Key takeaways: AI as a Multiplication Tool, Not a Replacement: Ben Treadway is clear: AI isn’t here to put loan officers out of a job. Instead, it’s about freeing up time by automating repetitive FAQs, allowing sales teams to focus on more qualified, meaningful conversations. The technology is designed to support and scale the work of professionals not erase the need for them. (21:06)Meeting Buyers Where They Are On Their Terms: We discuss how every borrower (or internal stakeholder) consumes information differently some want videos, others want to read, some prefer hands-on demos, and others want to talk. Giving prospects options and catering to these “buying love languages” increases comfort, trust, and ultimately conversion. (04:06)The Era of Self-Education Has Arrived: Research shows that five years ago, buyers spent about 50% of their time self-educating before reaching out to a salesperson. Today, that number has soared to 90%. Mortgage and sales pros must recognize that buyers are coming to the table with more information and greater expectations for both speed and transparency. (23:12)Closed-Model AI Safeguards Brand and Compliance: Unlike public-facing tools like ChatGPT, ConsenSys uses a “closed” AI model. This means it only dispenses the information you want it to share ensuring brand consistency, up-to-date messaging, and, crucially in mortgage, regulatory compliance around things like quoting rates. (14:11)Transforming Onboarding, Recruiting, and Website Conversions: Conversational AI agents are versatile. They make onboarding new loan officers easier by offering instant answers and resources on company knowledge. Externally, they can engage website visitors proactively, boost conversion rates, and even streamline recruiter-candidate interactions by providing instant, detailed information making for smarter, faster follow-ups and a stronger employer brand. (17:06), (33:05) At the end of the day, as Rach reminds us: Stop making people buy the way you want to sell—give them options, let them explore, and be there (as a person) when they’re ready. That’s how real lending leadership is done in the age of AI. Tune in and let’s reimagine the buying journey, together.

  6. Aug 26

    Why Your Mortgage Content Needs Your Story, Not Just AI-Generated Scripts

    Welcome back to Lending Leadership This week, we dive deep into the art and science of building your personal brand as a loan officer and why stories (not scripts) are the secret sauce that can differentiate you in a digital world filled with AI-generated noise. Our special guest, Katie Shive, brings nearly a decade of mortgage expertise, but what really sets her apart is her background in branding and copywriting, both before and after AI exploded onto the scene. Katie’s journey from ghostwriting for top producers to founding her own advisory business uniquely positions her to guide us through the transformation from generic “loan content” to authentic, memorable storytelling. If you’ve ever wondered how to build a digital footprint that leads to real clients—not just likes this is an episode you can’t miss. Key takeaways: Your Story is Your Superpower: We often think our stories are boring or irrelevant, but Katie proves otherwise. Whether it’s overcoming financial hardship or helping a client tap home equity in a fresh way, these stories build authentic connections and make your marketing memorable. Start with what’s true for you. This is the most powerful foundation for your brand 12:17, 17:11.Specificity Cuts Through the Noise: AI-generated content is only useful if you first get clear on your own brand voice, values, and audience. The more specific the input (“who are you truly helping?”), the less generic your output will be whether an AI-assist is involved or not 04:15, 06:57.Stories Create Engagement and ROI: Facts and figures fade, but stories stick. Sharing real stories with your clients’ (with permission) is the best way to generate meaningful engagement, open conversations, and create value with every piece of content 19:30, 23:26.It’s Okay to Start Small (and Cringe): Done is better than perfect. Katie reminds us that content creation isn’t about perfection it’s about connection. Your earliest content may make you cringe, but with each story shared, you hone your voice and build your brand 29:07, 38:03.Know Your Why, Then Choose Your Where: Before jumping into content creation, define your “why.” Why are you in this business? That clarity will not only guide what stories you tell but also help you choose the right platforms and mediums to reach your ideal audience whether that’s Instagram, LinkedIn, email, or elsewhere 32:16, 34:09. This episode is a masterclass in authentic marketing for mortgage professionals. Don't forget to check out Katie’s free resources and binge-worthy YouTube tips for even more practical guidance! Visit her website at katieshive.com.

  7. Aug 19

    Building Authority Online: SEO, AEO, and GEO Strategies for Loan Officers

    Welcome back to Lending Leadership In this episode, we’re diving deep into the ever-evolving world of online presence for mortgage professionals. Whether you’re trying to “own your zip code,” boost your visibility in Google, or show up on emerging AI-powered search platforms, we’re unpacking what loan officers and real estate pros need to know for digital success. We’re joined by Laura Quinn and Caitlin Marino, two leading experts in digital marketing for the mortgage industry and Marketing Account Executives here at HMA Mortgage. Together, we demystify the terms everyone’s hearing these days-SEO, AEO, and GEO and break down why they matter more than ever as consumer behavior shifts toward AI-driven search. We discuss practical strategies for making your online profiles work for you, staying consistent across platforms, leveraging your everyday work as content, and why building your authority is more about answering the right questions than simply creating more content. Plus, we get into the technical details of how web crawlers see your site and the ways even small actions add up to big digital wins. Key Takeaways: Consistency Across All Platforms is Essential: We explain how critical it is to ensure your name, contact info, credentials, and business details are exactly the same everywhere online Instagram, Facebook, your website, and more. Consistency helps search engines confidently identify you as a legitimate, authoritative presence, raising your chances of showing up in both search and AI results (00:00, 07:30).SEO, AEO, and GEO: What They Mean and Why They Matter: We break down the difference between SEO (Search Engine Optimization), AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization). SEO and AEO get you found for basic business info and traditional queries, but GEO is about showing up with authoritative, well-researched answers when people use ChatGPT or other AI engines to find “the best loan officer in X” (02:06, 02:14, 02:34).Start by Answering Your Customers’ Real Questions: A smart first step is to make a list of your top five or ten most frequently asked client questions. By writing down and answering those, you’re creating the content that search engines and real people are actively looking for. This approach takes the guesswork out of content planning (13:24, 14:10).Don’t Forget the “Why” Authority is About Value and Specificity: Generic claims like “the best loan officer in Pennsylvania” don’t cut it. We emphasize getting specific about the products you offer, the communities you serve, and the real needs you address. Authority comes from providing detailed, helpful, and context-rich answers across platforms and using the kinds of “long-tail” keyword phrases real clients use to search (10:32, 12:24).Embrace Repetition, Repurposing, and Team Effort: It’s not always about more content, but about the right content posted in multiple formats (blog, video, social, etc.) and repeated across platforms. We urge officers to make use of AI tools for planning and checklists, work incrementally, include captions for searchability, and lean on both internal teams and outside partners. Every branch and team effort compounds the credibility and authority of the entire company (16:05, 17:48, 32:24). We also remind everyone that learning how to navigate digital marketing and AI-driven search is like learning a new language. Take it step by step, give yourself some grace, and remember that it’s not optional if you want to stay competitive in today’s mortgage market. If you’re ready to take action, connect with us for resources, support, and to join the conversation!

  8. Aug 12

    Five Doors Podcasts Open for Your Business Growth and The Art of the Perfect Pitch

    Welcome back to Lending Leadership: The Mortgage Pros, where we dive deep into the world of mortgage, real estate marketing, and recruiting through candid conversations and practical advice. On today’s episode, we welcomed Sara Lohse, founder of Branded Media, podcast host, strategist, producer, and author. This episode is a must-listen for anyone interested in launching, guesting on, or optimizing their podcast presence—especially in a world flooded with AI-generated pitches and surface-level outreach. Sara joins us to unpack the right and wrong ways to pitch yourself for podcast guest spots, the real purpose behind podcasting beyond vanity metrics, and how to maximize the connections and impact you make both as a guest and a host. We tackled everything from the basics of guesting, to call-to-action strategies, to why your microphone etiquette matters, and ways to leverage each episode far beyond its initial post date. We also had some real talk on the AI invasion—why relying on bots for outreach is getting worse, and why authentic human connection is still the thing that sets you apart, both for growing your influence and closing actual business. Key takeaways: Put Audience Value Ahead of Your BioAs podcast hosts, our obligation is to our listeners, not the guests. When pitching yourself for podcasts, focus less on your accomplishments and more on exactly what value you can bring to the show’s audience. Personalize pitches by referencing the show’s goals and explaining how your expertise directly serves their listeners 00:00.Start with Your "Why" and a Real Call to ActionGuesting is a great entry point into podcasting, but don’t overlook the homework. Know why you want to be on a specific show and have a clear, audience-oriented call to action something that gives rather than asks, like a free resource, newsletter signup, or helpful guide. Don’t jump straight to promoting your product or services 06:01.Lead with Generosity and AuthenticityService-oriented industries like mortgage and real estate are built on relationships. Bring a spirit of giving when you show up, offer value, provide free resources, and focus on genuine connection. Transactional, self-centered pitches or AI-generated messages only alienate hosts and their audiences 09:14.Effort Compounds Preparation and Follow-Up MatterInvest in a decent mic, record in a quiet space, and respect the production value of shows you appear on. But don’t stop there: capitalize on each appearance by sharing your episode, converting it into blogs and social media snippets, and nurturing your connection with hosts and their networks. True momentum in podcasting comes from effort before, during, and after you’re on air 11:53.Success Isn’t Just Numbers Focus on Connection and Long-Term ImpactPodcasting isn’t about collecting downloads like trophies; it’s about opening doors: building authority, cultivating relationships, increasing conversions through touchpoints, gaining longevity for your ideas, and reaching targeted audiences. The average episode gets 27 downloads in its first week. Imagine those people in your living room, not a stadium. Changing your perspective on what “success” looks like can energize your strategy and long-term business impact 16:01. Whether you’re just curious about starting a podcast, looking to guest more effectively, or want to overhaul how you pitch yourself, today’s deep dive with Sara Lohse is packed with actionable insights you can put to use right away. And if you want to guest on Lending Leadership, take Sara’s advice: craft a thoughtful pitch, and we just might read it!

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About

Welcome to Lending Leadership: the podcast designed for mortgage loan originators who are looking to elevate their careers and gain a competitive edge in the industry. Whether you're a seasoned professional or an aspiring loan officer, this podcast will have you clear to close with valuable insights, expert advice, and jaw-dropping stories from the cutting edge of the mortgage business. Lending Leadership is two powerful shows in one, alternating every week between The Mortgage Pros and The Creative Brief. In The Mortgage Pros, you’ll be guided by the three dynamic partners of HMA Mortgage—Tom Mills, Dave Holland, and Robert Fillyaw—through the real, unfiltered truth about the mortgage industry. With decades of combined experience and close to a million dollars spent on professional coaching (yes, you read that right), our hosts are ready to share their wealth of knowledge and hard-earned wisdom and maybe even reveal a few facepalm-worthy moments that loan officers will not want to miss. In The Creative Brief, we’ll take a step back from the front lines of the mortgage world and show you results-driven marketing processes that every loan officer will want to use on a daily basis. Hosted by Corrine Bibb, VP of Marketing and Rachael Tresch, Director of Brand and Media Relations at HMA Mortgage, this segment is all about bringing a fresh, dynamic perspective to the world of mortgage marketing. You’ll learn the secrets of effective personal branding, social media marketing, and tips and tricks on how to stand out from the competition. Together, Lending Leadership is more than just a podcast; it's a community of mortgage professionals committed to continuous improvement and excellence. Join us each week as we share pre-approved advice and wisdom, explore the mortgage industry's ins and outs, and empower you to achieve career-defining success. In each episode of the podcast, you can expect to find: Fresh Perspectives and Branding Mastery: Our hosts offer unique insights into the mortgage industry, providing a well-rounded view of what it takes to succeed. Learn the secrets of effective branding and marketing from industry experts who share strategies for building a strong brand, creating compelling marketing campaigns, and leveraging digital tools to reach your target audience. Empowering Leadership: Discover what it means to be a strong leader in the mortgage industry. We’ll discuss leadership styles, team management, and creating a work environment that fosters creativity, collaboration, and success. You can expect candid conversations about the challenges you’ll face and what the heck you can do to overcome them. Business Growth Strategies and Navigating Operations: Growing your mortgage business requires a blend of smart marketing, efficient operations, and continuous learning. Our hosts and guests share practical tips and strategies to help you expand your client base, fine-tune your operations, and enhance your overall business performance. Episodes will break down intricate steps and regulations in the mortgage process, offering insights into streamlining operations, ensuring compliance, and delivering exceptional service. Marketing, Tech Trends, and Building Strong Partnerships: Stay ahead of the curve with the latest marketing trends and new tech in the mortgage industry. Learn how to leverage digital marketing, social media, and innovative tools to attract more referral partners and clients. Stay competitive by honing the art of building and maintaining strong relationships with real estate agents, financial advisors, and other key players in the industry. So Lending Leaders, tune in, subscribe, and become a part of the Lending Leadership community. Let’s make the mortgage industry better, one laugh, one lesson, and one episode at a time.

Information

  • Creator
    HMA Mortgage
  • Years Active
    2024 - 2026
  • Episodes
    103
  • Rating
    Explicit
  • Copyright
    © Copyright 2026 HMA Mortgage
  • Show Website
    Lending Leadership