1% Better Recruitment Podcast

Charlie Kyriakou

Hello and welcome to the 1% better recruitment podcast, with your host, Charles Kyriakou. The goal of this podcast is to have a wide variety of people all within the recruitment sector that will add tremendous value to those who are either looking to get into recruitment, working within the industry, running their own business, or thinking about setting up their own company. I aim to make sure that after every episode, you leave 1% better off.

  1. 21h ago

    Why Recruitment Has a Reputation Problem (And How We Fix It) | Kadeem Houson (EP 109)

    Why does recruitment have a reputation problem, and what can we do to fix it? In this episode of The 1% Better Recruitment Podcast, I'm joined by Kadeem Housen, CEO of Kia Consultants, an executive search business specialising in the investment market. Kadeem has spent over a decade growing with the business, which now operates across Europe, the US and the Middle East. He's also the author of Demystifying Talent: The 5A Recruitment Framework. We have an honest conversation about the reputation of the recruitment industry, why so many recruiters fall into transactional behaviours, and what it takes to build a more trusted and respected profession. We explore the importance of understanding people's motivations, asking better questions, building genuine partnerships, and balancing commercial success with ethical recruitment practices. Topics Discussed: ✅ Why recruitment has a reputation problem and what needs to change ✅ Why chasing money and material success doesn't necessarily lead to long-term success in recruitment ✅ How understanding personal motivations can help leaders get more out of their consultants ✅ Why recruitment leaders need to understand the person behind the performance ✅ Why unethical recruitment practices will eventually catch up with you ✅ Why recruiters need to master their questions rather than jumping straight into pitching solutions ✅ The difference between transactional recruitment and building genuine partnerships ✅ Why building trust comes down to character and competence ✅ How to become a trusted advisor by genuinely adding value to clients and candidates ✅ The story behind Demystifying Talent and the 5A Recruitment Framework ⏱️ Timestamps: 00:00 – Introduction & Kadeem Housen's Background in Executive Search 02:02 – Kadeem's Journey in Recruitment 05:17 – Why Money and Material Success Aren't Enough 07:40 – Why Building Trust and Relationships Creates Long-Term Success 09:22 – Understanding What Really Motivates Recruitment Consultants 11:25 – Finding Your Bigger Purpose and What Drives You 14:24 – Why Leaders Need to Understand Their Consultants 18:33 – Understanding the Person Behind the Performance 22:43 – Why Unethical Recruitment Practices Eventually Catch Up With You 35:06 – Why Recruiters Need to Master Their Questions 36:53 – Transactional Recruitment vs Building Long-Term Partnerships 51:35 – The Two Components of Trust: Character & Competence 59:05 – The Story Behind Demystifying Talent 01:01:16 – Breaking Down the 5A Recruitment Framework 01:03:35 – Why Kadeem Decided to Write His Book 01:05:44 – Kadeem's Advice for Getting 1% Better in Recruitment 🐋 Podcast Sponsor – SourceWhale This episode is sponsored by SourceWhale, the recruitment productivity platform I personally use and recommend to recruiters and founders. SourceWhale helps recruiters save time across outreach, sourcing, data enrichment, multi-step email and LinkedIn sequences, inbox management and call notes, giving recruiters more time to focus on the human side of recruitment. 👉 Book a SourceWhale demo here: https://sourcewhale.com/book-demo/ Mention The 1% Better Recruitment Podcast or my name, Charles Kyriakou, when you book. Connect with Kadeem: 💻 LinkedIn: https://www.linkedin.com/in/kadeem-houson-a5624646/ 🌐 Website: https://www.5arf.com/ 📖 Book: Demystifying Talent: The 5A Recruitment Frameworkhttps://www.amazon.co.uk/Demystifying-Talent-Five-Recruitment-Framework/dp/1806343665 Connect with Me: 💻 LinkedIn: https://www.linkedin.com/in/charleskyriakou1/ 📲 TikTok: https://www.tiktok.com/@charles.kyriakou 🌐 Podcast Website: https://www.the1percentbetterecruitmentpodcast.com/ 🌐 Coaching & Training: https://www.inf1nitelearning.com/ 👨🏽‍💻 Book 30mins with me: https://calendar.app.google/Xv3UaCGZ66Luu5f5A

    Why Recruitment Has a Reputation Problem (And How We Fix It) | Kadeem Houson (EP 109)
  2. Oct 27

    Why Recruiters Struggle to Sell Retainers (And How to Fix It) | Louise Archer (EP 108)

    How do you win more retained recruitment business, overcome objections to upfront fees, and build a more profitable recruitment model? In this episode of The 1% Better Recruitment Podcast, I'm joined by Louise Archer, CEO and founder of Retrained Search. Louise helps recruitment businesses move beyond contingent recruitment by improving how they sell, structure, and deliver retained search. We break down how to identify clients who need a retained solution, handle objections to upfront fees, structure milestone payments, and protect projects with clear terms and client commitment. Topics Discussed: ✅ Why recruiters struggle to sell retained recruitment and the misconceptions holding them back ✅ How to identify clients who genuinely need a retained solution ✅ Why better questioning and diagnosing client pain points are essential to winning business ✅ How to articulate the value of retained recruitment ✅ The benefits of retained recruitment for clients, candidates and recruitment businesses ✅ How to structure retained fees, including commencement payments and milestones ✅ Why you should never guarantee a placement and what you should commit to instead ✅ Why winning retained business and delivering it require different skillsets ✅ How to get 1% better in recruitment by diagnosing the problem before prescribing the solution ⏱️ Timestamps: 00:00 – Introduction & Louise Archer's Background in Retained Search 02:09 – Louise's Journey From Contingent to Retained Recruitment 04:32 – Why Recruiters Have Misconceptions About Retained Business 08:50 – Why Recruiters Struggle to Articulate Their Retained Offering 10:53 – How to Start Building a Retained Recruitment Model 13:13 – Diagnosing Client Problems Before Selling a Solution 15:34 – Why the Contingent Model Can Fall Short for Clients 17:55 – Why You Should Never Guarantee a Placement 20:09 – Using Better Questions to Sell Retained Recruitment 23:30 – Why Recruitment Sales Should Be Based on Solution Selling 25:28 – Productising Your Retained Recruitment Offering 29:37 – The Benefits of Retained Recruitment for Clients and Candidates 34:25 – Learning to Sell Retainers Through Experience 36:42 – When Contingent Recruitment Is Still the Right Option 38:26 – How to Structure Retained Fees and Milestone Payments 42:55 – Why You Cannot Guarantee a Placement 44:49 – The Problem With 100% Placement Guarantees 47:53 – Why Winning Retained Business and Delivering It Require Different Skills 51:36 – Building a Separate Delivery Function 54:14 – Retained vs Engaged Recruitment Models 58:28 – Why You Should Never Take Less Than a Third on Commencement 01:01:15 – What Happens If a Client Receives CVs From Another Agency? 01:03:34 – Exclusivity, Client Commitment and Protecting the Search 01:07:34 – Why Retained Projects Need Clear Guardrails and Frustration Clauses 01:12:02 – Getting Your Terms of Business Right 01:13:52 – Louise's Advice for Getting 1% Better in Recruitment: Diagnose First 🐋 Podcast Sponsor – SourceWhaleThis episode is sponsored by SourceWhale, the recruitment productivity platform I personally use and recommend to recruiters and founders. SourceWhale helps recruiters save time across outreach, sourcing, data enrichment, multi-step email and LinkedIn sequences, inbox management and call notes, giving recruiters more time to focus on the human side of recruitment. 👉 Book a SourceWhale demo here: https://sourcewhale.com/book-demo/?ut...Mention The 1% Better Recruitment Podcast or my name, Charles Kyriakou, when you book. Connect with Louise: 💻 LinkedIn: https://www.linkedin.com/in/louise--archer/ Connect with Me: 💻 LinkedIn: https://www.linkedin.com/in/charleskyriakou1/ 📲 TikTok: https://www.tiktok.com/@charles.kyriakou 🌐 Podcast Website: https://www.the1percentbetterecruitmentpodcast.com/ 🌐 Coaching & Training: https://www.inf1nitelearning.com/ 👨🏽‍💻 Book 30mins with me: https://calendar.app.google/Xv3UaCGZ66Luu5f5A

    Why Recruiters Struggle to Sell Retainers (And How to Fix It) | Louise Archer (EP 108)
  3. Oct 21

    Recruitment Has A BD Problem | Kate O'Neill (EP 107)

    How Can Recruiters Overcome Their Fear of Business Development? Why do so many recruiters avoid BD, and what can leaders do about it? In this episode of The 1% Better Recruitment Podcast, I’m joined by Kate O’Neill, a coach, trainer and fractional BD leader who goes into recruitment businesses, picks up the phones and wins business for them. We discuss the state of BD in recruitment today, why consultants avoid it, and how a lack of confidence and sales culture feeds the problem. Topics Discussed: ✅ Why recruitment has lost its sales culture and what needs to change ✅ Why recruiters avoid BD and use a lack of time as an excuse ✅ How leaders can build confidence by being vulnerable and sharing their own mistakes ✅ Why AI can become a deflection tool for recruiters who lack confidence in sales ✅ How to make BD more engaging through competitions, incentives and call coaching ✅ Why great BD comes down to building relationships, asking better questions and having authentic conversations ⏱️ Timestamps: 00:00 – Introduction & Kate's Background in Recruitment BD 02:02 – What Kate Does as a Fractional BD Leader 04:17 – The Current State of BD in Recruitment 08:34 – Why Recruiters Avoid Business Development 10:53 – Why Training Alone Doesn't Fix BD Problems 14:15 – Why Are New Recruiters Being Kept Away From Clients? 23:13 – Dealing With Rejection and Building Resilience 26:00 – The Difference Between Training and Coaching 28:24 – Is AI Becoming an Excuse to Avoid BD? 29:15 – How Leaders Can Build a Stronger Sales Culture 31:37 – Why Leaders Need to Normalise Failure 34:58 – Why Recruiters Need to Stop Being Afraid of Making Mistakes 36:44 – How to Make BD Fun and Reward the Right Behaviours 39:07 – Where AI Can Help With BD and Where It Falls Short 48:24 – Why Recruitment Businesses Need to Invest in Their People 51:33 – Why Human Role Models Still Matter in Recruitment 55:17 – Using AI to Save Time Without Losing the Human Touch 59:54 – What Great Recruiters Do Differently in BD 01:03:39 – Why Recruiters Overcomplicate Business Development 01:05:47 – Making Sales Training Fun and Building Better Habits 01:11:31 – Kate's Advice for Getting 1% Better in Recruitment 01:13:13 – Stop Putting Clients on a Pedestal 01:16:40 – Building Better Client Partnerships and Setting Boundaries 🐋 Podcast Sponsor – SourceWhale This episode is sponsored by SourceWhale, the recruitment productivity platform I personally use and recommend to recruiters and founders.SourceWhale helps recruiters save time across outreach, sourcing, data enrichment, multi-step email and LinkedIn sequences, inbox management and call notes, giving recruiters more time to focus on the human side of recruitment. 👉 Book a SourceWhale demo here: https://sourcewhale.com/book-demo/?ut...Mention The 1% Better Recruitment Podcast or my name, Charles Kyriakou, when you book. Connect with Kate: 💻 LinkedIn: https://www.linkedin.com/in/kateoneill-recruitment/ Connect with Me: 💻 LinkedIn: https://www.linkedin.com/in/charleskyriakou1/ 📲 TikTok: https://www.tiktok.com/@charles.kyriakou 🌐 Podcast Website: https://www.the1percentbetterecruitmentpodcast.com/ 🌐 Coaching & Training: https://www.inf1nitelearning.com/ 👨🏽‍💻 Book 30mins with me: https://calendar.google.com/calendar/u/0/appointments/schedules/AcZssZ26tWBWPErn_0_Xk0rH3CAJiCVEocIzG69_E0eHzUlccT0N7nBNk1lPq7NtNdhqpjpidUaAzdiY

    Recruitment Has A BD Problem | Kate O'Neill (EP 107)
  4. Oct 14

    How to Build Trust With CEOs and Senior Leaders | Chris Morrison (EP 106)

    How Can Recruiters Build Better Relationships With CEOs and Senior Leaders? What if the best business conversations don't start with business at all? In this episode of The 1% Better Recruitment Podcast, I'm joined by Chris Morrison, Group Managing Director at Cedar, to discuss how recruiters can build stronger relationships, have better conversations and stand out in an increasingly competitive market. Chris also shares his thoughts on traditional BD versus modern prospecting, using AI without losing authenticity, why face-to-face meetings still matter, and how to balance relationship building with commercial focus. ⏱️ Timestamps: 00:00 – Introduction03:27 – Why Chris Uses Do Not Disturb to Protect His Performance05:15 – Introducing Chris and Cedar08:59 – Why the Best Business Meetings Don't Always Start With Business10:44 – Stop Treating Clients and Candidates Differently13:07 – Does Your Environment Change How You Approach Senior People?15:09 – Finding Common Ground Through Personal Connections16:48 – Why Recruiters Feel Intimidated by CEOs and Senior Leaders20:13 – How to Make Cold Calls Feel Warmer21:20 – Why Personal Notes Matter in Recruitment22:11 – The Problem With Calling Multiple Prospects at Once24:59 – How Much Research Should You Do Before a BD Call?28:00 – Chris's Biggest Frustration With AI-Generated Content32:52 – What Should Recruiters Post About When They're New to a Market?34:30 – Turning Conversations Into Valuable LinkedIn Content36:55 – Why Storytelling Beats Repeating Statistics37:14 – Has Recruitment BD Changed Over the Years?38:50 – Traditional BD vs Modern Prospecting41:03 – Why Face-to-Face Meetings Still Matter43:28 – Is the Next Generation of Recruiters Less Willing to Meet People?44:33 – How Face-to-Face Meetings Can Help You Stand Out46:16 – Going the Extra Mile to Win Bigger Client Relationships48:39 – Why Listening Matters More Than How You Meet Someone51:25 – How to Build Rapport Before Moving Into Business53:31 – Being Personable Without Losing Commercial Focus55:29 – When Relationship Building Goes Too Far57:45 – Chris's Advice for Getting One Step Better in Recruitment59:27 – Final Thoughts and Closing Remarks 🐋 Podcast Sponsor – SourceWhale This episode is sponsored by SourceWhale, the recruitment productivity platform I personally use and recommend to recruiters and founders. SourceWhale helps recruiters save time across outreach, sourcing, data enrichment, multi-step email and LinkedIn sequences, inbox management and call notes, giving recruiters more time to focus on the human side of recruitment. 👉 Book a SourceWhale demo here: https://sourcewhale.com/book-demo/ Mention The 1% Better Recruitment Podcast or my name, Charles Kyriakou, when you book. Connect with Chris: 💻 LinkedIn: https://www.linkedin.com/in/chris-morrison-988b2a22/ Connect with Me: 💻 LinkedIn: https://www.linkedin.com/in/charleskyriakou1/📲 TikTok: https://www.tiktok.com/@charles.kyriakou🌐 Podcast Website: https://www.the1percentbetterecruitmentpodcast.com/🌐 Training Website: https://www.inf1nitelearning.com/

    How to Build Trust With CEOs and Senior Leaders | Chris Morrison (EP 106)
  5. Oct 6

    What Recruiters Can Learn From Tech Sales | Cameron Briggs (EP 105)

    What can recruiters learn from a tech founder about building better BD? In this episode of The 1% Better Recruitment Podcast, I'm joined by Cam Briggs, co-founder of Venti AI and former recruiter turned tech sales leader and entrepreneur. Cam started his career in recruitment before moving into tech sales and eventually co-founding Venti AI, a business built around solving one of the biggest problems he kept hearing from recruitment businesses: BD. We discuss the lessons Cam has learned from recruitment, tech sales, building a startup and raising almost £900k, and how many of those lessons apply directly to recruitment BD. Topics Discussed: ✅ Why recruiters become too focused on short-term BD wins✅ The difference between chasing immediate jobs and building long-term relationships✅ What recruitment BD can learn from tech sales and fundraising✅ Why you should build relationships before you need them✅ The importance of customer validation before building a product✅ What Cam learned from getting his first startup idea wrong✅ Why being specific and niche makes your sales message stronger✅ How to qualify customers out rather than simply qualifying them in✅ Why introverts can actually have an advantage in sales✅ How Cam went from struggling with cold calling to becoming comfortable with outbound✅ The importance of understanding the “why now?” behind a sales conversation✅ How customer feedback can completely change a product✅ The lessons Cam learned from raising almost £900k✅ The “Good” mindset and the importance of extreme ownership✅ What recruiters can learn from tech sales and startup founders ⏱️ Timestamps: 00:00 – Introduction & Cam’s Journey From Recruitment to Tech Sales02:00 – Cam’s Biggest Lesson From His First Startup: Customer Validation04:01 – How Customer Feedback Changed Venti AI06:07 – Why Recruiters Don’t Want to Sit Around Watching Training Videos07:45 – The Importance of User Education09:48 – What Fundraising Taught Cam About Recruitment BD11:03 – Finding the Problem That Actually Needs Solving19:02 – Why Recruiters Are Too Short-Term Focused21:00 – The Recruitment BD Pendulum: Delivery vs BD25:00 – Building Relationships Before You Need Them30:00 – Why Recruiters Need to Think Like Salespeople36:36 – Adding Context to Your BD Conversations37:36 – Becoming the Expert in Your Market40:00 – Why You Need to Back Yourself45:00 – Cam’s Experience as an Introvert in Sales50:00 – How Cam Learned to Love Cold Calling52:00 – Structure, Call Blocks & Consistency in BD54:56 – Why Recruiters Don’t Follow Up Enough59:00 – The “Good” Mindset & Extreme Ownership01:04:33 – Why You Need to Qualify Customers Out01:06:44 – Why Outbound Lets You Choose Who You Work With01:10:00 – What Recruitment Can Learn From Tech Sales01:12:54 – Where to Find Cam & Venti AI01:13:29 – Closing Thoughts 🐋 Podcast Sponsor – SourceWhale This episode is sponsored by SourceWhale, the recruitment productivity platform I personally use and recommend to recruiters and founders. SourceWhale helps recruiters save time across outreach, sourcing, data enrichment, multi-step email and LinkedIn sequences, inbox management and call notes, giving recruiters more time to focus on the human side of recruitment. 👉 Book a SourceWhale demo here: SourceWhale Demo Mention The 1% Better Recruitment Podcast or my name, Charles Kyriakou, when you book. Connect with Cam: 💻 LinkedIn: Cam Briggs on LinkedIn 🌐 Website: Venti AI Connect with Me: 💻 LinkedIn: Charles Kyriakou on LinkedIn 📲 TikTok: Charles Kyriakou on TikTok 🌐 Podcast Website: The 1% Better Recruitment Podcast 🌐 Training Website: Inf1nite Learning

    What Recruiters Can Learn From Tech Sales | Cameron Briggs (EP 105)
  6. Sep 17

    How the Best Recruitment Businesses Actually Do BD | Roheel Ahmad (EP 104)

    What makes a recruitment BD strategy actually work? In this episode of The 1% Better Recruitment Podcast, I'm joined by Roheel Ahmad, founder, entrepreneur and recruitment business advisor. Roheel co-founded FB in 2016 and helped grow the business globally across London, Nottingham, New York and Dubai before transitioning out in 2024. Today, he works across recruitment consultancy, advisory and recruitment technology through Imagine AI. We also discuss how FB improved its BD hit rate from the mid-thirties to picking up a requirement every 11 calls, the importance of building relationships and expanding accounts, why every recruiter should be doing BD every day, and why even your biggest billers are never above training. Topics Discussed:✅ Why recruitment founders struggle to get their BD strategy into the business✅ The difference between pulling jobs and building a consistent desk✅ How FB improved its BD hit rate from the mid-thirties to 1 requirement every 11 calls✅ Building a repeatable BD strategy without removing individual flair✅ Why recruiters should be doing BD every single day✅ The importance of value, relationships and consistent follow-up✅ Why your best billers are never above training✅ How to build a recruitment business that isn't dependent on one client or the founder ⏱️ Timestamps: 00:00 – Introduction & Welcome 00:18 – Roheel's Journey: Building FB to $100M and Imagine AI 01:02 – The BD Problem Every Founder Faces 02:44 – Getting BD Out of Your Head and Into the Business 04:15 – Why Recruiters Overcomplicate BD Strategy 05:30 – Stop Pulling Jobs, Start Building Accounts 07:11 – The New Starter Trap & Early Wins 08:37 – Roheel's Story: Getting Sacked and Starting Over 10:19 – The 6-Month Blank: Learning Through Failure 13:26 – How Process Control Changed Everything 14:47 – Building Real Relationships vs Transaction Mentality 17:02 – The Interview Slot System That Works 21:20 – Documentation Is Your Biggest Advantage 22:50 – Why Your BD Falls Apart When You Scale 23:16 – Giving Consultants Framework, Not Complexity 25:27 – Spec In, Spec Out: The Process That Wins 27:59 – Teaching Your Team What Actually Works 51:00 – Building Scalable BD Systems 55:56 – Culture & Team Buy-In 01:00:02 – Why Consultants Avoid the Phone 01:05:42 – Making BD a Real Skill, Not Just Hustle 01:12:20 – Where BD Breaks Down 01:14:14 – AI vs Traditional Recruitment Fundamentals 01:15:39 – Why Your Team Won't Pick Up the Phone 01:16:49 – How to Get 1% Better at BD 01:17:34 – About Imagine AI & Where to Connect 01:18:58 – Closing Thoughts 🐋 Podcast Sponsor – SourceWhale This episode is sponsored by SourceWhale, the recruitment productivity platform I personally use and recommend to recruiters and founders. SourceWhale helps recruiters save time across outreach, sourcing, data enrichment, multi-step email and LinkedIn sequences, inbox management and call notes, giving recruiters more time to focus on the human side of recruitment. 👉 Book a SourceWhale demo here:https://sourcewhale.com/book-demo/?utm_source=partner&utm_medium=podcast&utm_campaign&utm_term=charles_kyriakou&utm_content=book_a_demo Mention The 1% Better Recruitment Podcast or my name, Charles Kyriakou, when you book. Connect with Roheel:💻 LinkedIn: https://www.linkedin.com/in/roheelahmad/ Connect with Me:💻 LinkedIn: https://www.linkedin.com/in/charleskyriakou1/📲 TikTok: https://www.tiktok.com/@charles.kyriakou🌐 Podcast Website: https://www.the1percentbetterrecruitmentpodcast.com/🤖 MILO – Tell Me More: https://ask-milo.com/

    How the Best Recruitment Businesses Actually Do BD | Roheel Ahmad (EP 104)
  7. Aug 25

    The Difference Between Great Recruiters and Great Leaders | Lily Savage (EP 103)

    What separates a great recruiter from a great leader? In this episode of The 1% Better Recruitment Podcast, I'm joined by Lily Savage, Managing Director for Europe Perm Recruitment at Discover International. Lily has spent the last 10 years at Discover, joining as employee number six and starting her recruitment career as a trainee before progressing through the ranks to become MD of the European Perm division. We discuss her journey from successful biller to leader, what separates great recruiters from great leaders, and how to build a high-performing recruitment team without losing individuality, culture or accountability.We also get into the changing world of recruitment, from the decline of cold calling and the rise of hybrid working to why picking up the phone and maintaining genuine human relationships could become even more important as technology and AI continue to develop.Topics Discussed:✅ The difference between great recruiters and great leaders✅ Making the transition from top biller to effective leader✅ Building a consistent recruitment process without taking away individuality✅ Why cold calling and human connection still matter in modern recruitment✅ Developing and motivating the next generation of recruiters✅ The mindset, discipline, and belief behind top billers✅ How recruitment leaders can build high-performing, accountable teams⏱️ Timestamps:00:00 – Introduction & welcome02:29 – Lily's 10-year journey at Discover International03:21 – Growing from employee #6 to 100+ people globally04:15 – What makes a great recruiter?06:21 – The transition from recruiter to leader08:33 – Great recruiter vs great leader10:10 – The mindset shift from biller to leader12:05 – Knowing when to get into the weeds14:45 – Managing friends and switching between different leadership hats16:08 – Why leadership intent matters18:16 – Creating a scalable recruitment process20:27 – Building a consistent operating model across different offices22:18 – Why Discover doesn't use scripts24:02 – Giving experienced recruiters freedom to try new things26:37 – Recruitment in 2016 vs 202627:22 – The changing expectations around remote working28:31 – Why cold calling still matters31:32 – Creating a phone-first recruitment culture33:17 – The importance of a high-energy sales floor36:37 – Getting new recruiters up and running38:08 – Keeping trainees motivated40:24 – Lily's first lunch club43:17 – How recruitment can change people's lives46:39 – The habits of top billers49:28 – The importance of belief49:50 – Can belief be developed?51:35 – Advice for new recruitment leaders52:18 – How to get 1% better in recruitment52:32 – Closing thoughts 🐋 Podcast Sponsor – SourceWhaleThis episode is sponsored by SourceWhale, the recruitment productivity platform I personally use and recommend to recruiters and founders.SourceWhale helps recruiters save time across outreach, sourcing, data enrichment, multi-step email and LinkedIn sequences, inbox management and call notes, giving recruiters more time to focus on the human side of recruitment.👉 Book a SourceWhale demo here:https://sourcewhale.com/book-demo/?utm_source=partner&utm_medium=podcast&utm_campaign&utm_term=charles_kyriakou&utm_content=book_a_demoMention The 1% Better Recruitment Podcast or my name, Charles Kyriakou, when you book.Connect with Lily:💻 LinkedIn: https://www.linkedin.com/in/lily-savage-b4a4b798/Connect with Me:💻 LinkedIn: https://www.linkedin.com/in/charleskyriakou1/📲 TikTok: https://www.tiktok.com/@charles.kyriakou🌐 Podcast Website: https://www.the1percentbetterrecruitmentpodcast.com/🤖 MILO – Tell Me More: https://ask-milo.com/

    The Difference Between Great Recruiters and Great Leaders | Lily Savage (EP 103)
  8. Aug 18

    How to Become the Go-To Recruiter in Your Market & High Performance Hybrid | Rich Westhead (EP 102)

    What does it take to become the go-to recruiter in your market? In this episode of The 1% Better Recruitment Podcast, I'm joined by Rich Westhead, Managing Director of AJ Group.Having spent 25 years in recruitment across Manpower, Search Consultancy and now AJ Group, Rich has experienced everything from large corporate recruitment businesses to rapidly growing boutiques. We discuss how AJ Group has built a high-performance culture across remote and hybrid teams, with recruiters working across the UK and Europe, while still creating genuine camaraderie, accountability and consistency. Topics Discussed: ✅ Building a high-performance remote and hybrid recruitment team ✅ Creating a strong culture across different countries and locations ✅ Managing remote recruiters without micromanaging ✅ Why communication matters even more with remote teams ✅ Giving recruiters flexibility, autonomy and accountability ✅ Why hybrid working should be tailored to the individual ✅ Creating consistency without forcing everyone to work the same way ✅ Why one-size-fits-all KPIs don't work ✅ Building career progression for remote employees ✅ How recruiters can be more productive working from home ✅ Why niche specialisation creates better recruiters ✅ How narrow should a recruiter's market actually be? ✅ Why recruiters should focus on three to six core job titles ✅ Building long-term candidate and client relationships ✅ Why transactional recruitment doesn't work ✅ The importance of meeting candidates and clients face-to-face ✅ Why great candidate service creates future business ⏱️ Timestamps:00:00 – Introduction & welcome03:11 – Rich's 25-year recruitment journey05:00 – Building culture across remote and international teams06:59 – Creating a high-performance, high-reward environment09:00 – Communication and keeping remote teams connected11:45 – Managing and supporting recruiters remotely14:32 – How often should managers communicate with remote teams?15:54 – Building structure without micromanaging18:28 – Why one-size-fits-all KPIs don't work20:18 – Giving recruiters genuine flexibility and autonomy23:07 – Why different people need different working environments24:47 – Building careers and offices around great people26:45 – How to maximise productivity when working from home30:17 – Accountability without micromanagement34:00 – Why niche specialisation matters in recruitment37:48 – How narrow should your recruitment niche be?41:36 – When should recruiters step outside their niche?45:54 – Why candidate experience matters46:46 – Training recruiters to be less transactional48:53 – Why recruiters should meet their candidates51:50 – The problem with transactional recruitment53:21 – Why meeting clients face-to-face still matters57:11 – How to get 1% better in recruitment57:55 – Closing thoughts 🐋 Podcast Sponsor – SourceWhale This episode is sponsored by SourceWhale, the recruitment productivity platform I personally use and recommend to recruiters and founders.SourceWhale helps recruiters save time across outreach, sourcing, data enrichment, multi-step email and LinkedIn sequences, inbox management and call notes, giving recruiters more time to focus on the human side of recruitment. 👉 Book a SourceWhale demo here:https://sourcewhale.com/book-demo/?utm_source=partner&utm_medium=podcast&utm_campaign&utm_term=charles_kyriakou&utm_content=book_a_demoMention The 1% Better Recruitment Podcast or my name, Charles Kyriakou, when you book. Connect with Rich: 💻 LinkedIn: https://www.linkedin.com/in/richardwesthead/ Connect with Me: 💻 LinkedIn: https://www.linkedin.com/in/charleskyriakou1/ 📲 TikTok: https://www.tiktok.com/@charles.kyriakou 🌐 INF1NITE Learning: https://www.inf1nitelearning.com/ 🌐 Podcast Website: https://www.the1percentbetterrecruitmentpodcast.com/ 🤖 MILO – Tell Me More: https://ask-milo.com/

    How to Become the Go-To Recruiter in Your Market & High Performance Hybrid | Rich Westhead (EP 102)

About

Hello and welcome to the 1% better recruitment podcast, with your host, Charles Kyriakou. The goal of this podcast is to have a wide variety of people all within the recruitment sector that will add tremendous value to those who are either looking to get into recruitment, working within the industry, running their own business, or thinking about setting up their own company. I aim to make sure that after every episode, you leave 1% better off.

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