The Tradepreneur Show: Trade Business & Home Services Success with Patrick Somers

Patrick Somers | Contractor Success & Entrepreneurship
  • 5.0 (8)
  • Entrepreneurship
  • Updated Weekly

Patrick Somers brings you The Tradepreneur Show — the podcast for contractor success and home services growth. Focused on HVAC, plumbing, electrical, and beyond, Patrick shares entrepreneurship strategies, mindset hacks, and proven systems that help tradespeople at every stage of their journey — from technician to business owner. Each week, Patrick dives into technician training, sales, dispatching, call taking, marketing, leadership, health & wellness, and profit growth — showing you how to level up as a tech or business owner, and how to successfully transition from the field to the office and work on your business instead of being stuck working in it. Follow Patrick Somers for more insights on social media. Access free resources at info@thetradepreneurshow.com.

  1. 5d ago

    From Force Fields to Closed Doors: How to Move Customers From No to Yes

    Patrick Somers breaks down the real reason technicians lose sales before they ever get to the close. From diagnosing the two types of customer problems to understanding buying motives and fears, this episode gives you a practical, step-by-step framework for getting more yeses in the trades - without pressure or guesswork. In this episode, we explore: (00:00) The biggest mistake technicians make when presenting solutions (02:00) Two types of customer problems and why both require different approaches (06:00) Why customers say yes faster when they know what they are missing (09:30) Buying motives explained - lowest cost vs. best value and what actually drives decisions (12:40) How past experience shapes fear and creates objections (15:50) How buying motives and fears combine to form objections (17:30) Closing the doors in the sales hallway before customers walk through them (20:20) Why giving customers permission to say no is a sales superpower (22:30) How to stay top of mind after a no and turn it into a future yes 👥 Connect with Us: Follow The Tradepreneur Show on Instagram, TikTok, and YouTube 📩 Got feedback or episode ideas? Hit us up at info@thetradepreneurshow.com 👉 If this episode helped, leave a review and share it with your crew — we're building something real here.

    From Force Fields to Closed Doors: How to Move Customers From No to Yes

  2. Jul 23

    Document Like a Pro: Why Photos Alone Don't Protect You or Your Customer

    Every technician snaps gauge photos and calls it documentation - but if your customer can't understand the findings, you haven't done your job. Patrick Summers breaks down how to communicate findings in plain language, use AI to write customer-facing summaries, and document in a way that builds trust, wins approvals, and holds up in court. In this episode, we explore: (00:00) Why documentation and communication are the real job (01:47) The problem with photos as your only field documentation (03:18) What customers actually need from your findings (04:27) Why technical jargon always leads to a "no" (05:05) Using AI to write customer-facing job summaries (08:40) Must, should, could - the right order for recommendations (12:24) The sponge analogy: explaining refrigerant to any homeowner (16:38) Show and tell - putting the meter in the customer's hands (19:14) Why one technician's weak notes almost sank him in court 👥 Connect with Us: Follow The Tradepreneur Show on Instagram, TikTok, and YouTube 📩 Got feedback or episode ideas? Hit us up at info@thetradepreneurshow.com 👉 If this episode helped, leave a review and share it with your crew — we're building something real here.

    Document Like a Pro: Why Photos Alone Don't Protect You or Your Customer

  3. Jul 15

    First Impressions, DISC, and the Go-Giver Mindset: How to Sell Without Selling

    Why do some technicians leave with a $25K replacement and others leave with a diagnostic fee? Patrick Somers breaks down the real difference: trust, rapport, and knowing who you're talking to. This episode covers first impressions, the FORM framework, and DISC personality styles to help your team sell more by helping more. In this episode, we explore: (02:38) First impressions and the 7-second rule (05:01) The halo effect and what it means for your truck, uniform, and handshake (07:11) Building rapport using the FORM framework (10:47) Selling with a go-giver mindset, not a desperate one (13:36) An overview of DISC personality styles and why they matter in sales (18:54) Matching your presentation style to your customer (21:06) Open vs. closed questions and the importance of listening (24:39) Three habits from Stephen Covey that sharpen every sales interaction (27:10) Why assuming what the customer wants is the biggest mistake you can make 👥 Connect with Us: Follow The Tradepreneur Show on Instagram, TikTok, and YouTube 📩 Got feedback or episode ideas? Hit us up at info@thetradepreneurshow.com 👉 If this episode helped, leave a review and share it with your crew — we're building something real here.

    First Impressions, DISC, and the Go-Giver Mindset: How to Sell Without Selling

  4. Jul 8

    ChatGPT Ads, Meta Strategy, and the Next Lead Generation Gold Rush

    Growth doesn't come from hoping the phone rings. Digital ad strategist Neil Shoney explains why trades businesses need repeatable marketing systems, how Meta ads outperform guesswork, and why ChatGPT ads could be today's biggest competitive advantage. Learn where most contractors waste ad spend, why remarketing matters, and how early AI adoption could put your business years ahead of the competition. In this episode, we explore: (00:00) Why ChatGPT ads are a massive early opportunity (01:17) What Meta updates really mean for local businesses (04:08) Building a business with Facebook ads from scratch (08:20) Why remarketing delivers more jobs for less money (11:59) Testing ChatGPT ads and the first real results (18:59) How AI will change customer searches forever (24:05) Finding hidden gaps in your current marketing strategy (28:32) Why multiple ads outperform a single campaign (35:20) How transparency helps your website rank higher 👥 Connect with Us: Follow The Tradepreneur Show on Instagram, TikTok, and YouTube 📩 Got feedback or episode ideas? Hit us up at info@thetradepreneurshow.com 👉 If this episode helped, leave a review and share it with your crew - we're building something real here.

    ChatGPT Ads, Meta Strategy, and the Next Lead Generation Gold Rush

  5. Jul 1

    Walk the Floor, Solve the Problem: Leadership Lessons Hidden Behind Every Job

    Every finished job hides hundreds of decisions no customer ever sees. Patrick Somers sits down with producer David Field to explore what movie sets, construction sites, and service businesses all have in common - leadership, adaptability, and solving problems under pressure. They also discuss why AI should support skilled professionals, not replace them, and why strong businesses have a responsibility to give back to their communities. In this episode, we explore: (00:00) Why the best leaders are problem solvers first (04:02) Giving back to your community as a business owner (10:45) The work nobody sees behind every finished product (15:10) Turning mistakes into opportunities with creative problem solving (17:11) Why customers only remember the final result (19:33) What movie sets teach us about teamwork and precision (24:52) Empathy, leadership, and getting your team to go above and beyond (25:31) AI, adaptability, and why human creativity still wins (30:04) Using AI to build faster without losing the human touch 👥 Connect with Us: Follow The Tradepreneur Show on Instagram, TikTok, and YouTube 📩 Got feedback or episode ideas? Hit us up at info@thetradepreneurshow.com 👉 If this episode helped, leave a review and share it with your crew — we're building something real here.

    Walk the Floor, Solve the Problem: Leadership Lessons Hidden Behind Every Job

  6. Jun 17

    Embrace, Don't Fear: How Trades Businesses Can Turn AI Into Their Biggest Advantage

    AI isn't going anywhere - the question is whether you'll use it to your advantage or get left behind. Patrick Somers and Scott Stolze break down how smart trades leaders are implementing AI in their organizations without losing what makes them distinctly human, plus revealing the real opportunities AI creates for skilled trades workers. In this episode, we explore: (00:00) Why your biggest competitor might be fear of change (02:15) Real concerns about AI vs fear-mongering tactics (04:22) How data centers create massive opportunities for trades workers (08:16) The hidden danger of unsupervised AI use in your business (11:23) Why leadership communication around AI makes or breaks adoption (16:25) How to teach your team without losing human connection (21:40) The truth about AI making people dumber - it's not the tool (26:59) Why walking the floor beats expensive consultants every time (32:42) Advanced AI prompting secrets most people don't know (35:30) Take Control AI - new leadership assessment for AI readiness 👥 Connect with Us: Follow The Tradepreneur Show on Instagram, TikTok, and YouTube 📩 Got feedback or episode ideas? Hit us up at info@thetradepreneurshow.com 👉 If this episode helped, leave a review and share it with your crew — we're building something real here.

    Embrace, Don't Fear: How Trades Businesses Can Turn AI Into Their Biggest Advantage

  7. Jun 10

    Navigating the Tradepreneur Maze: The Leadership Gap and the Secrets to Mentorship and Business Growth in the Trades

    Are you aware that the trades are facing a leadership gap, a crisis as seasoned professionals retire and leave a gaping hole in the workforce? Join Patrick Somers on this eye-opening episode of The Tradepreneur Show with Patrick as he sits down with Randy Juggassar, a building maintenance manager at Gordon Food Service and author of "Navigating the Maintenance Mentor Maze. " Together, they dive deep into the pressing issue of the leadership gap in the trades, particularly in maintenance and refrigeration, and why mentorship is the secret sauce to building a successful trade business. Randy shares practical advice for tradespeople, emphasizing that while technical skills can be taught, the art of mentorship is what truly shapes the future leaders of our industry. This conversation is packed with actionable strategies for entrepreneurs looking to scale their trade business and attract younger generations into the field. With humor and insight, they tackle the complexities of ammonia refrigeration and the rewarding nature of trades work, proving that self-employment in the trades can be both fulfilling and profitable. As they reflect on their personal experiences, Patrick and Randy highlight the importance of fostering training and mentorship to close the leadership gap in the trades. They also discuss how supporting organizations that prioritize these values can lead to business growth in home services. Plus, Randy reveals that proceeds from his book support the American Brain Tumor Society, adding a philanthropic twist to their engaging dialogue. If you're looking for insider stories from the trades and key ingredients for business success, this episode is a must-listen. Discover effective sales techniques for trades and learn how to master follow-up strategies that can help you close deals like a pro. Whether you’re in HVAC, plumbing, or any other trade, this episode offers the entrepreneurial insights you need to thrive. Don't miss out on this opportunity to level up your trade business mindset. Tune in to The Tradepreneur Show with Patrick and equip yourself with the tools to overcome challenges in the trades and build a career that stands the test of time. Hit that play button now and start your journey toward tradepreneur success today! Why are experienced maintenance leaders retiring faster than we can replace them? Randy Juggassar reveals the mentorship crisis hitting food distribution, cold storage, and ammonia refrigeration - and shares how his new book tackles the leadership gap that's threatening critical infrastructure across all trades. In this episode, we explore: (00:00) The ammonia refrigeration skills shortage and retiring workforce (02:41) Randy's background in building maintenance and Gordon Food Service (05:25) Why ammonia systems require specialized mentorship and training (07:59) How baby boomer retirements created a trades experience gap (09:46) The importance of mentorship in developing trade professionals (12:59) Why younger generations need different leadership approaches (16:22) Randy's journey from hospital food service to facility management (21:23) Learning multiple trades through hospital maintenance work (27:38) How Gordon Food Service builds ammonia operators through mentorship (33:20) The value of outdoor activities for trades professionals 👥 Connect with Us: Follow The Tradepreneur Show on Instagram, TikTok, and YouTube 📩 Got feedback or episode ideas? Hit us up at info@thetradepreneurshow.com 👉 If this episode helped, leave a review and share it with your crew — we're building something real here.

    Navigating the Tradepreneur Maze: The Leadership Gap and the Secrets to Mentorship and Business Growth in the Trades

  8. Jun 3

    Embracing Solitude: Insights from My Vision Quest and Strategies for Thriving in the Trade Business World

    What if stepping into the wild could unlock the secrets to your trade business success? Join me, Patrick Somers, on this transformative episode of The Tradepreneur Show with Patrick, where I recount my soul-stirring vision quest in the heart of Canada. After a week away from the mic, I dove deep into the serene wilderness of Pine Falls, Manitoba, engaging in indigenous ceremonies that reshaped my understanding of purpose and ambition. With gratitude for my guide Jamie, who introduced me to these sacred traditions and the Vision Quest, I share the profound solitude I encountered in the forest—where distractions faded, and clarity emerged. This wasn't just a getaway; it was a pivotal moment for self-improvement for tradespeople like you, revealing actionable strategies for entrepreneurs seeking to scale their trade business. As I reflect on my Vision Quest journey, I discuss the insights gained from my dreams and the powerful lessons imparted by the elders I met along the way. Throughout this episode, I delve into the seven sacred teachings that resonate deeply with the tradepreneur mindset: truth, respect, love, courage, honesty, wisdom, and humility. These principles are not just for personal growth; they are essential ingredients for building a successful trade business. Whether you’re closing deals in the trades or mastering follow-up techniques, aligning your business partnerships with these values can elevate your career in home services. Let’s face it: overcoming challenges in the trades requires more than just technical skills. It demands a mindset shift for success. I invite you to embrace the outdoors, not just for a break, but as a vital source of inspiration for your entrepreneurial journey. From financing options for trade companies to effective sales techniques for contractors, this episode is packed with insights that will help you thrive in your business. So, are you ready to take your trade business to the next level? Tune in and discover how connecting with nature can lead to breakthroughs in your career. Remember, the path to tradepreneur success stories begins with a single step—let this episode be yours. Don’t forget to subscribe and share your thoughts; your feedback fuels our journey together! Why spending four days alone in the wilderness without food, water, or distractions can unlock the clarity every business owner craves. Patrick shares raw insights from his Canadian Vision Quest, revealing how disconnecting from modern life and embracing ancient wisdom can transform your leadership, purpose, and business direction. In this episode, we explore: (00:00) Returning from a Vision Quest in Manitoba, Canada (02:35) The sweat lodge ceremony and sacred energy (04:43) Four days alone in the forest without food or water (06:57) When time moves differently and wildlife becomes your companion (08:26) The moment of total clarity about your purpose (10:10) Ancient wisdom about morning prayers and connecting with the Creator (13:35) Strange encounters and possible spiritual visits (16:22) Being the only one to complete the full fast (18:10) The seven sacred teachings from indigenous wisdom (22:12) How the beaver's gift relates to using your talents (24:21) Connecting ancient wisdom to modern business leadership 👥 Connect with Us: Follow The Tradepreneur Show on Instagram, TikTok, and YouTube 📩 Got feedback or episode ideas? Hit us up at info@thetradepreneurshow.com 👉 If this episode helped, leave a review and share it with your crew — we're building something real here. 📲 Follow & Connect instagram.com/patricksomersofficial linkedin.com/in/patricksomersofficial youtube com/@patricksomersofficial www.tradepreneurshow.com

    Embracing Solitude: Insights from My Vision Quest and Strategies for Thriving in the Trade Business World
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About

Patrick Somers brings you The Tradepreneur Show — the podcast for contractor success and home services growth. Focused on HVAC, plumbing, electrical, and beyond, Patrick shares entrepreneurship strategies, mindset hacks, and proven systems that help tradespeople at every stage of their journey — from technician to business owner. Each week, Patrick dives into technician training, sales, dispatching, call taking, marketing, leadership, health & wellness, and profit growth — showing you how to level up as a tech or business owner, and how to successfully transition from the field to the office and work on your business instead of being stuck working in it. Follow Patrick Somers for more insights on social media. Access free resources at info@thetradepreneurshow.com.

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