The Family Practice Podcast

Dr. Tony Ebel

Welcome to The Family Practice Podcast, the podcast for students + chiropractors seeking to ignite and scale a pure principled, successful, and WILDLY fulfilling Family Chiropractic Practice Join your host, Dr. Tony Ebel, founder of The Pediatric Experience, as he shares insights and wisdom gained from 15+ years running the world’s leading Family & Pediatric Chiropractic practice and mentoring thousands of chiropractors to build the family practices of their dreams too. Dr. Tony is joined by co-hosts Dr. Matt Hill, Dr. Allie Wright, and incredible guests—chiropractors, associates, and CAs—making a massive impact around the world.We take the gloves off, have fun, and get in some laughs while discussing the step-by-step strategies to level up your clinical and adjusting skills, communication, marketing, systems, leadership, and practice growth like never before! Moms, dads, and families need us now more than ever—let’s make sure we’re ready for them. 

  1. Aug 11

    110. Who Not How: The System That Took Living Water From Maxed Out to Next Level Growth

    Maybe you're not stuck because you need another marketing funnel. You're stuck because you're still doing the CA's job. Dr. Matt Hill sits down with Sadie Smith — office manager at Living Water Chiropractic and PX team member — for the conversation every maxed-out doc needs. Sadie went from part-time CA to running the entire operations side of a practice that scaled past 1,000 visits a week. In this episode, she breaks down the systems Living Water handed off first (hint: it's not what you think), the culture shift that made delegation stick, and why "Don't Bother the Bersanis" became the phrase that changed everything ------  Links & Resources:  FREE PX Trainings The Proven Path to a Thriving Family PracticeHow Data-Driven Chiros Are Dominating with Today's ParentsThe NeuroAGE of Perinatal Chiropractic is HereJoin 1,000+ Docs in the PX Membership  Attend a Neuro-Tonal Certification & Adjusting Seminar (20 CEs!) ------  Key Moments:  2:00 Sadie's origin story, patient, to CA, to office manager 11:00 The ceiling every practice hits before they bring on operational leadership 14:00 "Don't bother the Bersanis," how one phrase reset the whole team's decision-making 20:00 Working Genius and why culture change starts with naming the gap 28:00 The case for taking everything else off the doctor’s plate first 29:00 Scanning: the first system every growing practice should hand off 38:00 Switching EHRs without stopping the practice, how Sadie led the project the Bersanis didn't have bandwidth for 41:00 The Italy test, what happens when the docs fully step back 45:00 Sadie's encouragement for docs and CAs who feel stuck in the mud ------  Want more of The Family Practice Podcast?  Subscribe to our YouTube channel. Follow The Pediatric Experience on Instagram Follow Dr. Matt Hill on Instagram

  2. Aug 4

    109. The 90-Day Test: Would Your Practice Survive Without You? — The Four-Part Practice Evaluation

    Dr. Tony Ebel introduces the Family Practice Podcast and teaches a four-part framework to evaluate a chiropractic family practice in a specific order: (1) clinical results (“miracle metrics”) as the foundation, emphasizing measurable transformations, strong outcomes for babies and complex cases, and how results drive referrals, retention, compliance, and pricing; (2) patient experience/NPS tracked via “page two” progress questionnaires, with sample survey questions and reported high ratings, plus the role of team, technology, and automation in convenience and education; (3) business scoreboards and financial KPIs, highlighting care plan compliance as a key overlooked metric tied to outcomes and profitability; and (4) longevity, scalability, and sellability, including monthly recurring revenue, reducing key-person dependency, and building systems so the practice can run without the owner while preserving purpose. ------  Links & Resources:  FREE PX Trainings The Proven Path to a Thriving Family PracticeHow Data-Driven Chiros Are Dominating with Today's ParentsThe NeuroAGE of Perinatal Chiropractic is HereJoin 1,000+ Docs in the PX Membership  Attend a Neuro-Tonal Certification & Adjusting Seminar (20 CEs!) ------  Key Moments:  01:08 Four Part Evaluation 06:05 Part One Clinical Results 15:51 Part Two Patient Experience 26:45 Part Three Scoreboards 34:36 Part Four Sellable Practice 40:34 Freedom And Focus ------  Want more of The Family Practice Podcast?  Subscribe to our YouTube channel. Follow The Pediatric Experience on Instagram Follow Dr. Tony Ebel on Instagram

  3. Jul 14

    106. The 2026 Google Update That's Changing How Parents Find Your Practice

    Dr. Tony Ebel welcomes John Price to explain major 2026 marketing shifts affecting pediatric, perinatal, and family chiropractic practices. The episode covers Google’s AI Overviews reducing clicks on traditional search results and emphasizes doubling down on local search via the map pack, reviews, and publishing authoritative, parent-focused educational website content. It also explains Google’s new agent booking capabilities rolling out in summer 2026, where AI can book appointments or call offices, requiring complete Google Business Profiles, reliable phone answering with rapid missed-call follow-up, and CA training for warm inquiry calls. Social media guidance highlights continuing short-form reels plus a return of long-form depth, and platforms prioritizing authentic, original content. The core takeaway is to build consistency, trust, and infrastructure through updated listings, real doctor-to-parent content, and online booking/automation. ------  Links & Resources:  FREE PX Trainings The Proven Path to a Thriving Family PracticeHow Data-Driven Chiros Are Dominating with Today's ParentsThe NeuroAGE of Perinatal Chiropractic is HereJoin 1,000+ Docs in the PX Membership  Attend a Neuro-Tonal Certification & Adjusting Seminar (20 CEs!) ------  Key Moments:  01:54 Marketing Is The Mission 05:41 Google AI Overviews Shift 06:44 Win Local Search Now 08:10 Be The Cited Source 10:16 Google Booking Agents 15:52 Prepare Your Practice 18:35 Social Media Trends 2026 21:33 Consistency Trust Infrastructure 24:27 Three Moves This Week ------  Want more of The Family Practice Podcast?  Subscribe to our YouTube channel. Follow The Pediatric Experience on Instagram Follow Dr. Tony Ebel on Instagram

5
out of 5
40 Ratings

About

Welcome to The Family Practice Podcast, the podcast for students + chiropractors seeking to ignite and scale a pure principled, successful, and WILDLY fulfilling Family Chiropractic Practice Join your host, Dr. Tony Ebel, founder of The Pediatric Experience, as he shares insights and wisdom gained from 15+ years running the world’s leading Family & Pediatric Chiropractic practice and mentoring thousands of chiropractors to build the family practices of their dreams too. Dr. Tony is joined by co-hosts Dr. Matt Hill, Dr. Allie Wright, and incredible guests—chiropractors, associates, and CAs—making a massive impact around the world.We take the gloves off, have fun, and get in some laughs while discussing the step-by-step strategies to level up your clinical and adjusting skills, communication, marketing, systems, leadership, and practice growth like never before! Moms, dads, and families need us now more than ever—let’s make sure we’re ready for them. 

You Might Also Like