The Family Practice Podcast

Dr. Tony Ebel

Welcome to The Family Practice Podcast, the podcast for students + chiropractors seeking to ignite and scale a pure principled, successful, and WILDLY fulfilling Family Chiropractic Practice Join your host, Dr. Tony Ebel, founder of The Pediatric Experience, as he shares insights and wisdom gained from 15+ years running the world’s leading Family & Pediatric Chiropractic practice and mentoring thousands of chiropractors to build the family practices of their dreams too. Dr. Tony is joined by co-hosts Dr. Matt Hill, Dr. Allie Wright, and incredible guests—chiropractors, associates, and CAs—making a massive impact around the world.We take the gloves off, have fun, and get in some laughs while discussing the step-by-step strategies to level up your clinical and adjusting skills, communication, marketing, systems, leadership, and practice growth like never before! Moms, dads, and families need us now more than ever—let’s make sure we’re ready for them. 

  1. 4D AGO

    85. Is Fertility Care Too Complicated for Chiropractors? Or is it Time to Step Up

    In this heartfelt episode, Dr. Allie Wright addresses the topic of fertility and the real struggles faced by the now-grown 'perfect storm' generation. This discussion centers around the increasingly complex challenges in women's health, from PCOS and endometriosis to mold and histamine intolerance. The episode emphasizes the vital role that chiropractors play in understanding and addressing these issues through a nervous system-focused approach, urging practitioners to step up and be the detectives in healing. With candid stories and raw emotion, Dr. Allie highlights the importance of consistent, repetitive care and the power of the nervous system in overcoming modern health crises. The episode seeks to empower chiropractors to rise to the challenge and support families facing these unprecedented struggles. ------  Links & Resources:  THE PERINATAL EXPERIENCE COURSE FREE PX Trainings The Proven Path to a Thriving Family PracticeHow Data-Driven Chiros Are Dominating with Today's ParentsThe NeuroAGE of Perinatal Chiropractic is HereJoin 1,000+ Docs in the PX Membership  Attend a Neuro-Tonal Certification & Adjusting Seminar (20 CEs!) ------  Key Moments:  05:41 From Simple Cycle Tracking to Complex Modern Diagnoses 07:41 Perfect Storm Kids, Now Adults: The Heartbreak Showing Up in Practice 10:39 Your Role in the Case: Step Back, Become the Detective, Find the Root 13:33 The Nervous System Lens: Rebuilding the Whole Puzzle 15:50 How to Communicate It: Strip Everything Back to the Nervous System 22:34 Be the Broken Record: Repetition, Care Plans, and Coaching Through the Noise 25:14 2026 Nervous Systems Need Repair (Not Just Regulation) 27:40 Closing: Be Brave, Step Into Women’s Health, and Stay Connected ------  Want more of The Family Practice Podcast?  Subscribe to our YouTube channel. Follow The Pediatric Experience on Instagram Follow Dr. Allie Wright on Instagram

    32 min
  2. FEB 10

    84. Dr. Tony in the Hot Seat: How to Build Without Burning Out

    In this episode, Dr. Tony Ebel is interviewed by PX COO Maggie White and they discuss the essentials of running a successful chiropractic practice. They emphasize the importance of aligning team pace, maintaining a strong 'why,' and fostering a growth mindset. Dr. Tony provides practical insights on how to structure your week, maintain work-life balance, and stay connected with your mission. The episode features a deep dive into overcoming limiting beliefs, effective team communication, and leadership strategies that prevent burnout. Dr. Tony also shares personal experiences and stories that illustrate the power of staying true to one's core values, while continually inspiring and leading a high-performing team. ------  Links & Resources:  FREE PX Trainings The Proven Path to a Thriving Family PracticeHow Data-Driven Chiros Are Dominating with Today's ParentsThe NeuroAGE of Perinatal Chiropractic is HereJoin 1,000+ Docs in the PX Membership  Attend a Neuro-Tonal Certification & Adjusting Seminar (20 CEs!) ------  Key Moments:  02:00 The Importance of World-Class Clinical Results 02:41 Developing Leadership Skills 03:38 Deep Dive into Leadership Q&A 06:07 Overcoming Limiting Beliefs 15:46 Balancing Growth and Personal Life 21:02 Practical Tips for Time Management 28:35 Communicating Clear Expectations 29:35 Empowering Leaders with Decision-Making 31:30 Self-Awareness in Leadership 32:50 Hiring for Organizational Fit 37:17 Maintaining Connection to the Mission 46:56 Practical Tips for Team Meetings ------  Want more of The Family Practice Podcast?  Subscribe to our YouTube channel. Follow The Pediatric Experience on Instagram Follow Dr. Tony Ebel on Instagram

    56 min
  3. FEB 6

    83. BONUS EPISODE | The Woman Behind the Mission (And the Lessons She Taught Me)

    In this special episode, Dr. Tony Ebel honors his wife, Kristina, sharing seven invaluable lessons he has learned from her, which are essential for running a successful and impactful chiropractic practice. As a chiropractic spouse, business manager, and relentless advocate for pediatric and family chiropractic, Kristina exemplifies attributes that are vital for personal and professional growth. From being fully committed to chiropractic, demonstrating tenacity, excelling in organization and project management, to possessing unmatched discernment skills, Kristina’s contributions have been crucial. Dr. Tony also highlights the importance of loving your work and maintaining a balance between professional ambitions and family life. This episode is not just a tribute but a guide for chiropractors and their teams, emphasizing the need for partnership, alignment, and relentless pursuit of excellence. ------  Links & Resources:  FREE PX Trainings The Proven Path to a Thriving Family PracticeHow Data-Driven Chiros Are Dominating with Today's ParentsThe NeuroAGE of Perinatal Chiropractic is HereJoin 1,000+ Docs in the PX Membership  Attend a Neuro-Tonal Certification & Adjusting Seminar (20 CEs!) ------  Key Moments:  02:44 Introducing Kristina: The Unsung Hero 07:05 The Importance of Being All In 12:12 Do Whatever It Takes 15:10 Organization and Project Management 20:06 The Power of Discernment 28:21 Loving the Work You Do ------  Want more of The Family Practice Podcast?  Subscribe to our YouTube channel. Follow The Pediatric Experience on Instagram Follow Dr. Tony Ebel on Instagram

    38 min
  4. FEB 3

    82. How to Communicate Neurological Chiropractic to Autism & Special Needs Families

    In this episode, Dr. Matt Hill emphasizes the importance of deep, effective communication strategies for chiropractors working with children with special needs, particularly autism. He outlines the necessity of moving beyond simple symptom-based measures and integrating a nervous system-focused approach. The podcast dives into understanding parental perspectives, keeping families engaged through care plans, and utilizing visual tools like scan results to demonstrate progress. Dr. Matt shares a comprehensive framework for managing expectations, acknowledging plateaus, and collaborating with other healthcare providers. Listeners are encouraged to harness consistent, neurologically focused communication to build trust and ensure long-term family wellness. ------  Links & Resources:  FREE PX Trainings The Proven Path to a Thriving Family PracticeHow Data-Driven Chiros Are Dominating with Today's ParentsThe NeuroAGE of Perinatal Chiropractic is HereJoin 1,000+ Docs in the PX Membership  Attend a Neuro-Tonal Certification & Adjusting Seminar (20 CEs!) ------  Key Moments:  01:16 Communication Strategies for Special Needs Parents 07:28 The Neurological Hierarchy of Healing 14:18 The Importance of Consistent Communication 19:04 Deep Table Talk: Going Beyond Small Talk 21:13 The Five-Step Framework for Chiropractic Care 22:10 Addressing Parental Concerns and Common Questions 23:08 Identifying Reasons for Plateaus in Healing 24:32 The Role of Environmental and Emotional Factors 25:27 Managing Multiple Therapies and Medications 27:04 Increasing Adjustment Frequency for Better Results 27:50 Effective Communication with Parents 31:44 Building a Collaborative Network with Other Therapists 33:53 The Importance of Communication in Chiropractic Care ------  Want more of The Family Practice Podcast?  Subscribe to our YouTube channel. Follow The Pediatric Experience on Instagram Follow Dr. Matt Hill on Instagram

    40 min
  5. JAN 27

    81. AI, Trust, and Consistency: What’s Working in Chiropractic Marketing Right Now

    In this episode, Dr. Allie Wright, alongside guest John Price, Chief of Marketing at The Pediatric Experience, dive deep into effective marketing strategies for chiropractors. They discuss the importance of doing what you're great at consistently, improving confidence and communication skills, and the significance of trust in the healthcare sector. The conversation also covers the rising impact of AI and automation in marketing, sharing insights on how these tools can aid chiropractors in patient education, engagement, and retention. They introduce the PX Marketing Platform, designed to streamline marketing efforts with conditional-based follow-ups and content distribution, making it easier for chiropractors to integrate advanced marketing strategies without losing the human touch. The episode is packed with practical tips for both newcomers and established practitioners looking to elevate their marketing game while staying true to their mission of providing outstanding chiropractic care. ------  Links & Resources:  PX MARKETING ENGINE FREE PX Trainings The Proven Path to a Thriving Family PracticeHow Data-Driven Chiros Are Dominating with Today's ParentsThe NeuroAGE of Perinatal Chiropractic is HereJoin 1,000+ Docs in the PX Membership  Attend a Neuro-Tonal Certification & Adjusting Seminar (20 CEs!) ------  Key Moments:  01:19 Meet John Price: Marketing Expert 02:40 John Price's Career Journey 05:16 The Impact of AI on Marketing 15:17 Trust and Human Connection in Marketing 19:33 Content Creation Tips for Chiropractors 22:27 The Power of Consistency in Marketing 25:16 Engaging Existing Followers vs. Chasing New Ones 29:34 The Role of AI and Automation in Chiropractic Practices 34:00 Introducing the PX Marketing Platform 38:16 Top Marketing Tips for Startups ------  Want more of The Family Practice Podcast?  Subscribe to our YouTube channel. Follow The Pediatric Experience on Instagram Follow Dr. Allie Wright on Instagram

    42 min
  6. JAN 20

    80. The Million Dollar Practice Formula No One Talks About

    In this episode, Dr. Tony Ebel discusses the essential components for growing and sustaining a million-dollar chiropractic practice. Emphasizing the importance of clinical mastery and humility, Dr. Tony outlines how focusing on exceptional patient outcomes and maintaining a humble, continuous learning mindset are the keys to long-term success. He contrasts this approach with more traditional, less sustainable paths and highlights the significance of leadership and patient experience in building a thriving, all-cash family practice. Join Dr. Tony as he explores strategies for achieving and maintaining a high-impact chiropractic practice that truly makes a difference in the community. ------  Links & Resources:  FREE PX Trainings The Proven Path to a Thriving Family PracticeHow Data-Driven Chiros Are Dominating with Today's ParentsThe NeuroAGE of Perinatal Chiropractic is HereJoin 1,000+ Docs in the PX Membership  Attend a Neuro-Tonal Certification & Adjusting Seminar (20 CEs!) ------  Key Moments:  01:10 The Million Dollar Practice Formula 02:05 The Easy-Hard Way vs. The Proven Path 04:53 The Two Key Requirements: Mastery and Humility 10:09 The Importance of Clinical Mastery 11:51 Building a Strong Brand Through Mastery 15:38 Sustaining and Growing Your Practice ------  Want more of The Family Practice Podcast?  Subscribe to our YouTube channel. Follow The Pediatric Experience on Instagram Follow Dr. Tony Ebel on Instagram

    20 min
  7. JAN 13

    79. From One Office to Three: Expanding Your Vision for Multi-Location Impact

    In this episode, Dr. Matt Hill welcomed back Dr. Dawn and Jamie Thomas of Perfect by Design Chiropractic to share their incredible journey of expanding their practice to three locations in the Atlanta area. They discuss the importance of vision-driven growth, effective team leadership, and maintaining robust systems while scaling up. Jamie and Dr. Dawn provide valuable insights into balancing family culture, navigating unexpected challenges, and the significance of strong communication. The episode is rich with wisdom for chiropractors considering expansion, emphasizing the need for clarity in vision and operational excellence. ------  Links & Resources:  FREE PX Trainings The Proven Path to a Thriving Family PracticeHow Data-Driven Chiros Are Dominating with Today's ParentsThe NeuroAGE of Perinatal Chiropractic is HereJoin 1,000+ Docs in the PX Membership  Attend a Neuro-Tonal Certification & Adjusting Seminar (20 CEs!) ------  Key Moments:  01:19 Introducing Dr. Dawn and Jamie Thomas 01:39 The Journey to the Third Location 03:03 Challenges and Strategies in Expansion 07:02 Acquiring the Second Practice 11:06 Opening the Third Practice 14:09 Marketing and Referrals 20:59 Leadership and Team Building 28:21 Implementing Changes in the Office 30:58 Balancing Leadership Roles 33:16 Empowering the Team 35:06 Vision-Driven Growth 41:58 Challenges and Advice for Expansion ------  Want more of The Family Practice Podcast?  Subscribe to our YouTube channel. Follow The Pediatric Experience on Instagram Follow Dr. Matt Hill on Instagram Follow Perfect By Design Chiropractic on Instagram

    53 min
  8. JAN 6

    78. The 3 Biggest Marketing Mistakes Holding You Back From Reaching More Moms

    In this episode, Dr. Tony Ebel discusses effective strategies for chiropractic marketing, emphasizing the importance of authentic, frequent, and quality content creation. He outlines 3 major mistakes chiropractors often make in marketing: not producing enough content, creating ineffective content, and relying on paid ads without a strong organic brand foundation. Throughout the episode, practical tips and detailed guidelines are provided to help chiropractors improve their marketing efforts and ultimately grow their family practices. ------  Links & Resources:  PX MARKETING PLATFORM  - SOCIALS + AUTOMATIONS + MORE! FREE PX Trainings The Proven Path to a Thriving Family PracticeHow Data-Driven Chiros Are Dominating with Today's ParentsThe NeuroAGE of Perinatal Chiropractic is HereJoin 1,000+ Docs in the PX Membership  Attend a Neuro-Tonal Certification & Adjusting Seminar (20 CEs!) ------  Key Moments: 01:12 The Importance of Marketing for Chiropractors 01:39 Analyzing Marketing Data and Strategies 03:55 Common Marketing Mistakes to Avoid 06:58 The Power of Content Creation 17:13 Creating Effective and Engaging Content 25:08 The Importance of Speaking the Patient's Language 31:05 Combining Storytelling with Science 33:33 The Pitfalls of Relying on Ads 38:44 Building a Strong Organic Brand ------  Want more of The Family Practice Podcast?  Subscribe to our YouTube channel. Follow The Pediatric Experience on Instagram Follow Dr. Tony Ebel on Instagram

    47 min
5
out of 5
38 Ratings

About

Welcome to The Family Practice Podcast, the podcast for students + chiropractors seeking to ignite and scale a pure principled, successful, and WILDLY fulfilling Family Chiropractic Practice Join your host, Dr. Tony Ebel, founder of The Pediatric Experience, as he shares insights and wisdom gained from 15+ years running the world’s leading Family & Pediatric Chiropractic practice and mentoring thousands of chiropractors to build the family practices of their dreams too. Dr. Tony is joined by co-hosts Dr. Matt Hill, Dr. Allie Wright, and incredible guests—chiropractors, associates, and CAs—making a massive impact around the world.We take the gloves off, have fun, and get in some laughs while discussing the step-by-step strategies to level up your clinical and adjusting skills, communication, marketing, systems, leadership, and practice growth like never before! Moms, dads, and families need us now more than ever—let’s make sure we’re ready for them. 

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