Join Us for a GLC Field Trip (Dayton, OH) Connect with Fellow ACE Members at ACE Connect (Tucson, AZ - November 17-20, 2026) Master Aspire Software at the GLC Aspire Workshop (Dayton, OH - August TBD & December 2-3, 2026) Register for GROW! 2027 Annual Conference (Savannah, GA - February 17-19, 2027) Episode #185: In this bonus episode of The GROW! Show, Vince Torchia walks through the fundamentals of financial planning for the year ahead. He breaks down how to set a realistic revenue target using historical performance, determine the right mix of services, evaluate your sales and production capacity, and plan for margins, overhead, profit, and cash flow. BOBYARD is an AI-powered takeoff and estimating platform that automates the most time-consuming parts of bidding work. Contractors report up to 65% reduction in takeoff time and 3-5x more bids submitted per estimator. ⭐️⭐️⭐️⭐️⭐️ Leave a Review for the Grow Show! ️⭐️⭐️⭐️⭐️⭐️ Subscribe to Our Youtube Channel! Key Learnings A solid 2027 plan starts with a revenue number grounded in historicals from 2025 and 2026, not what you hope to sell 10% growth is the baseline for any company on the planning journey. 20 to 40% is aggressive and requires a specific driver (new market, acquisition, big contract) Revenue is only useful when broken into the right mix: construction, maintenance, lawn care, snow, seasonal services, and enhancements Every revenue target needs a compelling why on both the sales side and the production side. Can we sell it? Can we produce it? Sales teams are increasingly specialized. The old unicorn who sold, designed, estimated, and project managed is giving way to focused roles Industry benchmark margins: 50% on construction, 40% on maintenance, with enhancements pulling maintenance margins up toward construction levels Recurring services are the gift to the industry, the mailbox money that stabilizes cash flow Overhead is everything below the line that gets paid whether work sells or not. The ACE benchmark is 30% of revenue Investing in people early can spike overhead in the short term, but revenue growth should bring overhead as a percentage of revenue back down over time Know your renewal windows, your sell seasons, and your production seasons. Historicals tell you when the cake gets baked Jennifer Murray's framework: every month is either a burn month (losing cash) or a build month (gaining cash) Cash planning is a separate exercise from revenue, margin, and overhead planning. Debt payments, equipment, taxes, bonuses, and distributions all pull from cash A financial plan boils down to four categories: revenue, direct costs, overhead, profit. Everything else is a line item Every number you present to your team needs a compelling reason. Don't make it a hope. Don't make it a dream Reflection Questions What is your compelling reason for the revenue target you're setting in 2027? Chapters (00:00:00) - Start(00:00:33) - Welcome to the October Series(00:01:04) - Start With a Revenue Target(00:02:26) - Service Mix and Capacity(00:04:43) - Sales Structure Done Right(00:06:32) - Margin and Pricing Basics(00:07:40) - GROW 2027! Early Bird Pricing NOW!(00:08:27) - Overhead and the P&L(00:11:42) - Renewals and Key Dates(00:13:47) - Burn Months vs Build Months(00:15:38) - Final Takeaway for 2027