The Fairway to Retail Success: An AGM Podcast

Association of Golf Merchandisers
  • 5.0 (5)
  • MARKETING
  • UPDATED BIMONTHLY

The AGM Podcast is your go-to resource for all things golf retail, bringing together the voices that shape our industry. Whether you’re looking for fresh marketing ideas, merchandising tips, or simply a bit of inspiration to tackle your next project, you’ll find it here. So, grab a cup of coffee, settle in, and let’s unlock your shop’s full potential—one episode at a time!

  1. 028 Be Better Today: How Bonnie Hamilton Built a Culture of Creativity at Washington Golf & Country Club

    FEB 10

    028 Be Better Today: How Bonnie Hamilton Built a Culture of Creativity at Washington Golf & Country Club

    In this episode of The Fairway to Retail Success, we sit down with Bonnie Hamilton, Director of Retail at Washington Golf & Country Club in Arlington, VA. With a fashion foundation from Perry Ellis and Bloomingdale’s, Bonnie has redefined what a golf shop can be - bringing style, innovation, and creativity to the fairways. She shares how her team has expanded corporate sales, embraced co-branding partnerships, and built a boutique-style shop culture rooted in mentorship and the club’s “Be Better Today” philosophy. Tune in for insights on trendspotting, collaboration, and keeping your retail strategy fresh and inspiring year after year.

    27 min
  2. 027 Bringing Retail to Life: Storytelling, Trends, and “Third Space” Inspiration with Ann Cantrell

    JAN 27

    027 Bringing Retail to Life: Storytelling, Trends, and “Third Space” Inspiration with Ann Cantrell

    In this episode of The Fairway to Retail Success, host Justine Cook is joined by Ann Cantrell, Associate Professor at the Fashion Institute of Technology and owner of Annie’s Blue Ribbon General Store. Together, they explore how golf retailers can bring their shops to life through storytelling and community connection. Ann shares insights on emerging retail trends for 2026, including colors and silhouettes, along with lessons from mainstream fashion and lifestyle brands, and how to create a true “third space” experience that inspires and engages customers.

    30 min
  3. 026 Inside the Buyer’s Playbook For the Biggest Show of the Year: Michelle Kempe on the 2026 PGA Merchandise Show

    JAN 13

    026 Inside the Buyer’s Playbook For the Biggest Show of the Year: Michelle Kempe on the 2026 PGA Merchandise Show

    Get ready for the 2026 PGA Merchandise Show with insider guidance from Michelle Kempe, Vice President of Retail for Escalante Golf. With 25 years of experience across private clubs, resorts, and multi-club management, Michelle shares her playbook for buyers—covering how to prepare before the show, prioritize vendors and trends, avoid common pitfalls, and turn takeaways into actionable strategies. Whether you’re a first-time attendee or a seasoned buyer, this episode will help you maximize your time in Orlando and elevate your shop’s success.

    40 min
  4. 025 See You in Orlando! Everything You Need to Know for the 2026 AGM Retail Conference

    JAN 6

    025 See You in Orlando! Everything You Need to Know for the 2026 AGM Retail Conference

    Orlando, here we come! In this episode, Justine Cook walks us through everything you need to know for the 2026 AGM Retail Conference: from hands-on morning workshops and networking opportunities to an unforgettable closing keynote and a few fun surprises along the way. Whether you’re already registered or considering joining last-minute, this episode is your guide to planning your day, getting inspired, and making the most of the conference experience. Get more information including registration details at www.agmretailconference.com.

    18 min
  5. 024 All Shops on Par: How Benji Boyter Keeps Pinehurst Retail in Sync

    12/23/2025

    024 All Shops on Par: How Benji Boyter Keeps Pinehurst Retail in Sync

    In this episode of The Fairway to Retail Success, we sit down with Benji Boyter, Director of Retail at Pinehurst Resort, to explore what it takes to keep a multi-shop operation aligned and thriving. Benji shares his journey from Kiawah Island to The Sea Pines Resort and now Pinehurst, along with his strategies for maintaining brand standards, managing an iconic logo program, and developing a high-performing retail team. Whether you’re leading a single shop or a sprawling resort operation, this conversation is full of practical takeaways and fresh ideas.

    41 min
  6. 023 Leading with Purpose: Grace Hurley on Retail Success, Mentorship, and Industry Growth

    12/09/2025

    023 Leading with Purpose: Grace Hurley on Retail Success, Mentorship, and Industry Growth

    In this episode of The Fairway to Retail Success, Justine Cook welcomes Grace Hurley, PGA Professional and Vice President of Brands and National Events at Catapult. Grace reflects on her career journey from award-winning retail leadership at Ponte Vedra Inn & Club to her current role shaping brand partnerships and national events. She shares her strategies for team development, insights on evolving industry trends, and advice for young professionals aspiring to lead with purpose in golf retail and beyond.

    31 min
  7. 022 From the Shop to Brand Strategy: Andrew Blatnik on Career Growth and Retail Impact

    11/25/2025

    022 From the Shop to Brand Strategy: Andrew Blatnik on Career Growth and Retail Impact

    With a career that spans both the shop floor and the brand side, Andrew Blatnik brings a unique perspective to golf retail. Now National Sales Manager – Golf at Imperial, he reflects on his path from PGA Assistant Golf Professional to Director of Retail Operations at Oak Hill Country Club and shares what it takes to succeed in today’s evolving industry. Drawing on his award-winning tenure at Oak Hill, Andrew offers practical advice for merchandisers looking to grow their careers beyond the shop, insights into the shifting vendor–club relationship, and a behind-the-scenes look at how brand-side leaders are responding to the future of golf retail.

    31 min
  8. 021 Member Service Starts with the Team: Victoria Matthews on Retail Success at St. Andrews Country Club

    11/11/2025

    021 Member Service Starts with the Team: Victoria Matthews on Retail Success at St. Andrews Country Club

    In this episode of The Fairway to Retail Success, Justine sits down with Victoria Matthews, Director of Retail at St. Andrews Country Club in Boca Raton, Florida. Victoria shares how her commitment to member service and staff development has helped drive double-digit sales growth in the shop. From creating a one-stop retail experience to implementing a member-friendly return policy, Victoria offers practical insights into building a high-performing team and delivering exceptional service every day.

    35 min
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About

The AGM Podcast is your go-to resource for all things golf retail, bringing together the voices that shape our industry. Whether you’re looking for fresh marketing ideas, merchandising tips, or simply a bit of inspiration to tackle your next project, you’ll find it here. So, grab a cup of coffee, settle in, and let’s unlock your shop’s full potential—one episode at a time!

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