Open Residency

Open Residency
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The show for ambitious operators scaling their businesses. Hosted by Mark Brazil, co-founder of IKONICK, Open Residency is built around a simple idea: learn from the people who’ve already figured out what most entrepreneurs are still trying to solve—so you can become a more well-rounded operator. Mark sits down with the operators, marketers, creators, and specialists who are world-class at their craft. These conversations go far beyond what they’ve built and why—they break down exactly how they’ve done it. The tactical insights, frameworks, and decision-making processes that help you think c

  1. 2d ago

    Gary Vaynerchuk - GaryVee Reveals How He Runs His $400M/Year Agency

    Get Gary Vaynerchuk’s free Empire Playbook → openresidency.com/gary-vaynerchuk-playbook Gary Vaynerchuk has 50 million followers, but he’s an operator first. He runs VaynerX, a $400 million media company, and is involved in six to seven other eight and nine-figure companies. He explains how it all fits together, why he calls VaynerMedia a production company, why big companies are losing to creators on shoestring budgets, and how his team is working toward 1,000 pieces of content a day. We also get into why live shopping is already a $1 trillion market in China, the 5-year bet that built VaynerSports, what people get wrong about VeeFriends, why he didn’t take a $200K salary until his 40s, and why he thinks the next Fortune 500 companies are the personalities blowing up online right now. 🔗 GARY VAYNERCHUK Website: garyvaynerchuk.com Instagram: @garyvee YouTube: @garyvee X: @garyvee VaynerX: vaynerx.com VaynerMedia: vaynermedia.com VeeFriends: veefriends.com 🎙️ OPEN RESIDENCY Instagram: @openresidency Instagram: @markbrazil ⚡ POWERED BY beehiiv: Use code MARK30 for 30% off your first three months → beehiiv.com/openresidency Wispr Flow: Get 1 month of Wispr Flow Pro free with code OPENRESIDENCY → wisprflow.ai ⏱️ CHAPTERS 00:00:00 Trailer 00:00:59 Inside His $400M Media Empire 00:03:44 The Ad Agency Built Like a Production Company 00:06:24 Why Big Companies Are Losing to Creators 00:13:39 How He Plans to Post 1,000 Times a Day 00:17:14 Quantity Is Not Debatable, Quality Is 00:20:54 Why He Replies Kindly to Haters 00:23:35 The Lost Story of How Twitter Built Gary Vee 00:26:54 Why Operators Are About to Win Everything 00:28:47 No $200K Salary Until His 40s 00:31:53 Why He’s Running Toward TV as Everyone Leaves 00:36:09 Why Alternative Sports Are About to Blow Up 00:41:25 The $1 Trillion Live Shopping Boom in China 00:44:32 Should You Post Lo-Fi or Premium Content 00:47:09 Why He Only Hires Family and Old Friends 00:50:25 Why He’s Not Scared of It All Falling Apart 00:51:22 His Early Bets on Facebook, Twitter and Uber 00:56:07 What People Get Wrong About VeeFriends 00:57:59 His Plan to Become the Next Walt Disney 01:02:03 The 5-Year Bet That Built VaynerSports 01:03:33 Never Do a Deal With Your Favorite Athlete 01:05:36 Inside VCR Group, His Restaurant Company 01:08:24 Why He’ll Never Compromise His Audience 01:10:02 Why Creators Are the Next Fortune 500 01:14:03 Quickstrike Questions

    Gary Vaynerchuk - GaryVee Reveals How He Runs His $400M/Year Agency

  2. Oct 19

    Kallaway - The Most Valuable Content Training For Business Owners You'll Ever Watch

    Get Kallaway’s free Content Strategy Playbook → openresidency.com/kallaway-playbook Try Sandcastles, the AI content tool from the live demo → sandcastles.ai How to connect Sandcastles MCP to any AI platform: help.sandcastles.ai Join Kallaway’s 4 week content growth program (closes October 25): kallaway.co/launch Work with Kallaway 1:1 to scale your content: kallaway.co/contact Watch Kallaway’s first episode → Open Residency x Kallaway Kallaway has built three seven-figure businesses on content, and this is his second time on the show. A year after his first episode, he explains why most content has stopped working and the four ways left to stand out in a crowded niche: better ideas, more advanced takes, better proof and better storytelling. Then he shares his screen for a live demo of Sandcastles, the AI content tool he co-founded, using it with Claude on his own channel, on a plastic surgeon starting from zero, and on Mark’s channel. We also get into how he brings in 10,000 to 15,000 emails a month from short form, why he turned his views down on purpose, and how the predictions he made last year held up. 🔗 KALLAWAY Instagram: @kallaway ⚡ POWERED BY beehiiv: Use code MARK30 for 30% off your first three months → beehiiv.com/openresidency Ketone IQ: Visit ketone.com/openresidency for 30% OFF your subscription order PLUS receive a free gift with your second shipment—fun surprises like a free 6-pack, Ketone-IQ merch, and more. Wispr Flow: Get 1 month of Wispr Flow Pro free with code OPENRESIDENCY → wisprflow.ai ⏱️ CHAPTERS 00:00:00 Trailer 00:00:42 Social Media Has Split Into Different Games 00:02:27 Why Copycats Are a Bigger Problem Than AI 00:03:59 Why Your Content Stopped Working 00:10:29 The 4 Ways Left to Stay Competitive 00:15:40 Why He Turned His Views Down on Purpose 00:20:55 Proof Is the Ultimate Separator 00:22:27 Why Mark Stopped Hiding His Numbers 00:28:27 Why Stories Sell Better Than Facts 00:30:03 Why Distribution Is the Final Moat 00:31:32 Followers Are Rented, Emails Are Owned 00:34:43 How He Gets 10K to 15K Emails a Month 00:39:39 How to Build Trust Without Proof 00:41:57 Learn a Skill Before You Make Content 00:45:29 Why He Built Sandcastles, His AI Content Tool 00:49:20 Live Demo: Find the Best Videos in Your Niche 01:00:20 What Claude Found When His Views Dropped 01:12:16 A Plastic Surgeon’s Content Plan From Zero 01:27:02 Auditing Mark’s Own Channel Live 01:36:01 Grading the Predictions He Made Last Year 01:45:39 Running Three Businesses With a Baby Coming 01:47:48 What Changes in Content by the End of 2027 01:51:23 Quickstrike Questions

  3. Sep 28

    Ronnie Fieg - How Kith Went From Streetwear to Luxury Without Selling Out

    Learn more about the Kinnect Foundation, Kith’s nonprofit → kinnectfoundation.org Ronnie Fieg is giving you The Kith Playbook: seven decisions behind the brand, from no paid ads to stores worth the trip → Get the playbook Ronnie Fieg launched Kith 15 years ago and scaled it into a global fashion and footwear business without outside capital, paid advertising, influencers, or traditional wholesale channels. We get into the BMW and Armani collaborations, how Ronnie approaches brand coherence across lines as different as Kith Treats and golf equipment, and what putting together the 15-year archive book taught him about the real cost of building a lasting brand. 🔗 RONNIE FIEG Website: kith.com Instagram: @ronniefieg Instagram (Kith): @kith Download the Kith App: kith.com/pages/kith-app 🎙️ OPEN RESIDENCY Instagram: @openresidency Instagram: @markbrazil LinkedIn: Mark Mastrandrea Website: openresidency.com Email: info@openresidency.com ⏱️ CHAPTERS 00:00:00 Trailer 00:01:08 What 15 Years on the Sales Floor Taught Him 00:10:17 The Difference Between Taste and Style 00:17:57 The Golf Collab He Almost Said No To 00:21:45 The 2007 ASICS Shoe Nobody Recognized 00:29:00 Why He Walked Away From 800 Visitors a Day 00:39:10 Six Samples to Get One Hoodie Right 00:43:46 Give People More Than What They Pay For 00:51:16 He Still Buys 6 to 8 Pairs of Shoes a Week 00:57:18 The New Luxury Is Emotion, Not Price 01:02:39 Why Kith Spends on Stores, Not Ads 01:10:11 Why Kith Drops Something New Every Monday 01:13:59 The BMW Poster That Became a Collab 01:19:54 The Ideas BMW and Coca-Cola Said No To 01:27:33 The Trips Where Nobody Is Asked to Post 01:32:03 Why Giorgio Armani Is His Proudest Collab 01:36:14 From Lifelong Fan to Knicks Creative Director 01:46:53 What Building Kith Has Cost Him 01:52:44 How Kith Mentors High School Students 01:54:12 Every Kith Shoe in One Book 01:56:44 Where Kith Goes in the Next 15 Years 01:59:14 Quickstrike Questions

    Ronnie Fieg - How Kith Went From Streetwear to Luxury Without Selling Out

  4. Sep 14

    Paddy Galloway - 2 Hour Youtube Masterclass From The World's Highest-Paid Strategist

    Paddy Galloway is giving you The Virality Playbook — 50 thumbnails per video for Red Bull → Get the free playbook Paddy Galloway has generated over 50 billion views for clients including Red Bull, MrBeast, and the Philadelphia Eagles. He's the highest-paid YouTube strategist in the world, and in this conversation he explains how viral content actually gets built. Paddy covers his complete system for ideation, packaging, and retention, and why the next decade will reward whoever controls attention. You'll hear about the CCN framework, the 100-to-1 idea funnel, and the title and thumbnail principles that can multiply a video's performance by 40x overnight. Paddy talks about why most brand YouTube channels fail, and what separates content that performs from content that gets ignored. This is applied strategy from someone who's proven the model at scale. 🔗 PADDY GALLOWAY Website: paddygalloway.com Course: Paddy Galloway Accelerator Newsletter: Join Paddy’s newsletter Instagram: @paddygalloway X: @PaddyG96 YouTube: Paddy Galloway LinkedIn: Paddy Galloway 🎙️ OPEN RESIDENCY Instagram: @openresidency Mark’s Instagram: @markbrazil Mark’s LinkedIn: Mark Mastrandrea Website: openresidency.com Email: info@openresidency.com ⚡ POWERED BY Ketone IQ: Get 30% off your subscription order, plus a free gift with your second order → ketone.com/openresidency Wispr Flow: Get one month of Wispr Flow Pro free with code OPENRESIDENCY → Try Wispr Flow Momentous: Use code OPENRESIDENCY for up to 35% off your first order → livemomentous.com beehiiv: Use code MARK30 for 30% off → https://beehiiv.link/ctemqv 1 of 10: 1of10.com/affiliate/openresidency ⏱️ CHAPTERS 00:00:00 Trailer 00:01:00 How Red Bull Went From 400K to 9M Views 00:04:09 Why Every Other Business Moat Is Dying 00:09:03 Your Idea Caps Your Views Before You Film 00:16:36 What He Learns From 100-Subscriber Channels 00:21:02 The Three Viewers Every Video Has to Hit 00:29:17 Why Your Audience Won't Follow You Anywhere 00:33:24 What Every 100M-View Video Has in Common 00:40:11 The Three Places Ideas Actually Come From 00:49:04 The Thumbnail Everyone in Business Copied 00:52:31 100 Ideas to Make 1 Video 01:02:42 20% Better Thumbnail, 40x the Views 01:13:18 Ten Titles, Three Thumbnails, Every Video 01:20:20 When to Panic After You Hit Publish 01:27:42 How to Write a Title People Click 01:37:28 The Only Two Metrics He Trusts 01:43:08 The 45-Second Intro Formula 01:52:14 The Algorithm Is Always Behind the Audience 01:57:26 Storytelling Is Useless Without Stakes 02:01:36 Don't Start a Channel You Can't Commit To 02:10:12 The Pendulum Between Quality and Packaging 02:16:09 The One Thing AI Still Can't Do 02:19:00 Why YouTube Is Beating Netflix and Disney 02:25:22 Quickstrike Questions

    Paddy Galloway - 2 Hour Youtube Masterclass From The World's Highest-Paid Strategist

  5. Sep 1

    Roman Khan - He Went From -$3M In Debt To $13M In Cash Using This Playbook

    We turned every framework, formula, and strategy from the episode into one free PDF → https://openresidency.com/roman-khan-playbook?utm_source=spotify&utm_medium=description&utm_campaign=roman_khan_playbookRoman Khan was $3 million in the hole at 32. By the time he hit his late thirties, he pulled eight figures in cash out of his businesses without selling a single one. The founder of Peak21 and the operator behind Linjer, Raycon, and Nutrition Kitchen walks through the supply chain mechanics that made it possible: bill of materials, payment terms, consignment structures, and how to make your supplier front the capital. He covers dividend recaps, the red/green/blue Slack system he uses to manage 110 people across six cities, and the A Method hiring framework that cut his team turnover by half. This one's part operator manual, part wealth-building case study.⏱️ CHAPTERS00:00:00 Trailer00:01:01 -$3M In Debt To $13M In Cash00:02:19 The Four Levers of Supply Chain00:03:16 What a Bill of Materials Actually Is00:05:37 Why 99 of 100 Founders Have No Bill of Materials00:17:35 How to Negotiate Price Breaks00:27:02 Tariffs and Who Eats the Cost00:29:45 Payment Terms and the Float That Funds You00:34:12 Consignment: The Holy Grail of Payment Terms00:36:12 Turning Your Supplier Into Your Bank00:43:07 Closing the Books by the 15th Every Month00:45:32 Pulling 75% of Profits Out Every Month00:48:18 Why You Work for Zuck, Not Yourself00:53:19 How a Dividend Recap Works01:00:33 Where He Puts the Cash01:08:02 Spotting AppLovin Before Wall Street01:13:17 Picks and Shovels Over Consumer Brands01:16:58 Splitting an $85M Ad Budget by Channel01:21:53 Day Rates, Fixed Fees and Paying Creators01:24:07 What's Broken in Your Meta Account01:33:12 The One Metric He Watches in Meta01:38:04 $70M Spent on YouTube Sponsorships01:44:04 4X-ing Influencer Outreach With AI01:53:02 Why Localization Is the Last Big Unlock01:56:57 Becoming the Supplier He Buys From02:02:54 How 16,000 Twitter Followers Built His Deal Flow02:07:02 Why Micromanagement Is Actually a Gift02:19:05 The Hiring Book That Took Him to $200M02:26:34 Building the Scorecard for a Head of Finance02:36:55 Top Grading Every Job They've Had02:41:14 $100K in New York vs $20K in Shenzhen02:45:53 The Biggest Hiring Mistake He's Made02:48:03 What He Cuts First When He Buys a Business02:52:45 Quickstrike Questions🔗 ROMAN KHANWebsite: https://roman-khan.com/Newsletter: https://roman-khan.com/X: https://x.com/RomanEcomLinkedIn: https://www.linkedin.com/in/raisuddinkhan🎙️ OPEN RESIDENCYInstagram: https://www.instagram.com/openresidency/Instagram: https://www.instagram.com/markbrazil/LinkedIn: https://www.linkedin.com/in/markmastrandrea/Website: https://openresidency.com/Email: info@openresidency.com⚡ POWERED BYRokt → https://www.aftersell.com/demo?utm=open_residencyMomentous: Use code OPENRESIDENCY for up to 35% off your first order. → https://livemomentous.comChargeflow → https://chargeflow.io/?utm_source=openresidency&utm_medium=podcast&utm_campaign=or_2026&utm_content=ep01Ketone IQ: Visit https://ketone.com/openresidency for 30% OFF your subscription order PLUS receive a free gift with your second shipment—fun surprises like a free 6-pack, Ketone-IQ merch, and more.

  6. Aug 17

    Nima Jalali - Salt & Stone's Founder Breaks Down His 9 Figure Brand

    Nima Jalali is giving you The Salt and Stone Founder Playbook, every framework from profitable day one to nine-figure exits → https://openresidency.com/nima-jalali-playbook Nima Jalali built Salt and Stone to 9 figures in revenue, stayed profitable from day one, and ran the company for years without outside investors. He shares the three pillars that turned his deodorant into a bestseller on Amazon and in Sephora, plus how he closed two major liquidity events in under 18 months while keeping control. He also gets specific about finding manufacturers without using Alibaba, the collaboration strategy that led to partnerships with Brain Dead, Aritzia, and Kendall Jenner's 818, and the mindset that carried him through two PE deals that reportedly totaled over $500M. 🔗 NIMA JALALIWebsite: https://www.saltandstone.comInstagram: https://www.instagram.com/nimajalaliLinkedIn: https://www.linkedin.com/in/nima-jalali-07367568 🎙️ OPEN RESIDENCYInstagram: https://www.instagram.com/openresidency/Instagram: https://www.instagram.com/markbrazil/LinkedIn: https://www.linkedin.com/in/markmastrandrea/Website: https://openresidency.com/Email: info@openresidency.com ⚡ POWERED BYWispr Flow: 1 month FREE of Wispr Flow Pro with code OPENRESIDENCY → http://ref.wisprflow.ai/open-residency-aug26Momentous: up to 35% OFF your first order with code OPENRESIDENCY → https://www.livemomentous.com/ CHAPTERS00:00:00 Trailer00:00:51 The Snowboarder Who Went Pro00:03:36 From ACL to Starting a Brand00:10:49 Why Deodorant Over Everything00:18:48 The Formula That Took Years00:21:55 Outselling P&G and Unilever00:25:38 Number One at Sephora and Amazon00:31:32 Why Collabs Aren't About the Money00:35:21 Building 9 Figure Brand Fully Remote00:47:43 Two Bites of the Apple00:54:43 Why He Left Money on the Table01:01:25 Quickstrike Questions

    Nima Jalali - Salt & Stone's Founder Breaks Down His 9 Figure Brand

  7. Aug 3

    Tyler Denk - If You Own a Business, You Must Start a Newsletter in 2026

    Tyler Denk is giving you The Newsletter Playbook · beehiiv's path to $50M ARR → https://openresidency.com/tyler-denk-playbook?utm_source=spotify&utm_medium=description&utm_campaign=tyler_denk_playbook Tyler Denk turned Big Desk Energy, his newsletter, into a $400,000 side business working five hours a week. He did it by building and using beehiiv, the newsletter platform he co-founded. This conversation covers the entire playbook: pre-launch waitlists, email gates, referral programs, the Boost network, lead magnets, and paid acquisition. You'll also hear about the five main ways to monetize a newsletter, why Tyler raised a $12.5M Series A in six days, and how he manages 130 remote employees with almost no one leaving. It's a detailed look at founder-led distribution and newsletter economics. ⏱ CHAPTERS 00:00:00 Trailer 00:00:42 What Big Desk Energy Actually Is 00:02:50 Building in Public Before the Product 00:07:31 Pre-Launch Waitlist Strategy 00:09:13 Email Gates and the Content Flywheel 00:11:58 Referral Programs and Beyond 00:17:13 The Boost Network and Cross-Promotion 00:21:27 Lead Magnets That Actually Convert 00:24:26 Five Ways to Monetize a Newsletter 00:28:39 Direct Sponsorships and the Media Kit 00:41:44 Digital Products and Paid Subscriptions 00:47:54 The Costa Rica Founder Mastermind 00:52:39 Building in Public: Wins and Backfires 01:06:24 The beehiiv MCP and Agentic Workflows 01:26:38 Creator Economy in the AI Era 01:31:27 Running 130 People Fully Remote 01:35:32 Weekly Success List and All-Hands Rhythm 01:42:51 The $12.5M Series A in Six Days 01:50:29 Quickstrike Questions 🔗 TYLER DENK Website: https://bigdeskenergy.com Instagram: https://www.instagram.com/tylerdenk_/ X: https://x.com/denk_tweets LinkedIn: https://www.linkedin.com/in/tyler-denk/ 🎙 OPEN RESIDENCY Instagram: https://www.instagram.com/openresidency/ Instagram: https://www.instagram.com/markbrazil/ LinkedIn: https://www.linkedin.com/in/markmastrandrea/ Website: https://openresidency.com/ Email: info@openresidency.com ⚡ POWERED BY beehiiv: Use code MARK30 for 30% off → https://beehiiv.link/dthris Wispr Flow: Talk 4x faster. Get 1 month of Pro free with code OPENRESIDENCY: http://ref.wisprflow.ai/open-residency-aug26 Poppy: A visual AI workspace for thinkers who hate linear chat. Get $25 off: https://getpoppy.ai/openresidency (use code "OR") Momentous: NSF Certified for Sport®. Use code OPENRESIDENCY at livemomentous.com for up to 35% off your first order. → https://livemomentous.com

    Tyler Denk - If You Own a Business, You Must Start a Newsletter in 2026

  8. Jul 22

    Remy Gaskell - The Only AI Masterclass You’ll Ever Need

    Remy is giving you The AI Agent OS Playbook, everything from this episode in one free PDF → https://openresidency.com/remy-gaskell-playbook?utm_source=spotify&utm_medium=description&utm_campaign=remy_gaskell_playbook Remy Gaskell is a self-taught AI operator who teaches founders to run their businesses on AI agents. Most founders type prompts into a chat box one at a time and start from zero every session. Remy runs at 5-10x the output because he stopped chatting and built an operating system his AI already understands. In this episode he takes the whole thing apart: the shift to agents, the exact files on his own machine, and how to build one yourself. 🧠 AI ONBOARDYou re-explain your business in every new chat because your AI forgets the second you close the window. AI Onboard is Remy's Claude Code plugin that builds your whole AI operating system in one guided session, so it never forgets again. Half off for our audience → https://openresidency.com/onboard?utm_source=spotify&utm_medium=description&utm_campaign=ai-onboard ⏱️ CHAPTERS00:00:00 Trailer00:01:21 The shift from chat to agents00:04:04 What "agent" actually means00:11:08 The observe-think-act loop00:18:01 Live demo: analyzing an Instagram Reel00:20:24 Tuning an agent vs building one00:22:45 Context files and the CLAUDE.md00:44:03 A memory system that improves itself00:52:06 MCP connectors, the universal translator00:59:21 Security and permissions01:02:19 Starter tool stack, Apify to Composio01:18:21 Skills as SOPs for your AI01:47:34 The Agent OS folder structure02:06:46 The future of teams and intrapreneurship02:16:20 Quickfire questions 🔗 AI WITH REMYCourse: https://go.theaicourse.ai/open-residency-spotifyNewsletter: https://go.aiwithremy.com/open-residency-spotifyInstagram: https://www.instagram.com/aiwithremy/LinkedIn: https://www.linkedin.com/in/remygaskell/ Apify: 25% OFF all Apify plans for your first 3 months with code 25REMY → https://www.apify.com?fpr=remy 🎙️ OPEN RESIDENCYInstagram: https://www.instagram.com/openresidency/Instagram: https://www.instagram.com/markbrazil/LinkedIn: https://www.linkedin.com/in/markmastrandrea/Website: https://openresidency.com/Email: info@openresidency.com ⚡ POWERED BY beehiiv: the best platform to run a newsletter on → https://beehiiv.link/dthrisWispr Flow: 1 month FREE of Wispr Flow Pro with code OPENRESIDENCY → https://wisprflow.ai/?promo_code=OPENRESIDENCY&creator_name=Open+Residency&dub_id=5XTlXALwJFqVa2J1Momentous: up to 35% OFF your first order with code OPENRESIDENCY → https://livemomentous.comKetone-IQ: 30% OFF your subscription plus a free gift with your second shipment → https://ketone.com/openresidency

    Remy Gaskell - The Only AI Masterclass You’ll Ever Need
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4.8
out of 5
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About

The show for ambitious operators scaling their businesses. Hosted by Mark Brazil, co-founder of IKONICK, Open Residency is built around a simple idea: learn from the people who’ve already figured out what most entrepreneurs are still trying to solve—so you can become a more well-rounded operator. Mark sits down with the operators, marketers, creators, and specialists who are world-class at their craft. These conversations go far beyond what they’ve built and why—they break down exactly how they’ve done it. The tactical insights, frameworks, and decision-making processes that help you think c

Information

  • Creator
    Open Residency
  • Years Active
    2025 - 2026
  • Episodes
    44
  • Rating
    Explicit
  • Copyright
    © Open Residency
  • Show Website
    Open Residency

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