The Business Focused Photographer Podcast

Jill C. Smith
  • 5.0 (6)
  • Visual Arts
  • Updated Weekly

The podcast where creativity meets commerce in the world of photography. Hosted by Jill Smith, a seasoned family photographer, this show dives into the strategies and stories behind turning a passion for photography into a profitable business. Each episode, Jill and her guests bring you actionable insights, from effective pricing and marketing to client relations and business innovation. Whether you're a budding photographer or looking to refine your business model, tune in to discover how to boost your creativity, increase your income, and transform your photographic passion into a thriving business.

  1. Selling More Wall Art

    2h ago

    Selling More Wall Art

    Lucy Dumas, an award-winning photographer, discusses the evolution of the photography business and the importance of printed artwork in photography sales. She also shares insights on seasonality in the photography business and her approach to offering digitals and client-centered sales. The conversation covers the personalized approach to photography sales, emphasizing in-person sales, building emotional connections, personalized art and design process, pricing strategy, handling objections, consultation advantages, priming for purchase, guiding client's perception, refining product list, transitioning to in-person sales, product offerings, canvas and framed wall art preference, and alternative career interests in teaching, coaching, and flower arranging. Takeaways Client-centered salesEvolution of photography industry Personalized approachIn-person sales Chapters 00:00 Offering Digitals and Sales Approach28:58 Building Emotional Connection and Trust34:34 Consultation Location and Advantages41:28 Transitioning to In-Person Sales from Online Galleries47:36 Canvas and Framed Wall Art Preference

    55 min
  2. The Intersection of Systems & Humanity

    Jun 29

    The Intersection of Systems & Humanity

    Leah O'Connell shares her journey from a mall studio photographer to a successful family photographer and business coach. She emphasizes the importance of simplicity and sustainability in business, highlighting the need to avoid overcomplicating the client experience. The conversation covers the importance of client experience and marketing, simplifying client offers and business processes, the role of systems and automation in business, and the significance of consistency and simplicity in business operations. Takeaways Photography journey and early career experiences shape the foundation of a successful photography business.Simplicity and sustainability are key to a successful photography business, avoiding overcomplication and unnecessary additions.Client experience should be thoughtful and purposeful, avoiding unnecessary trinkets and gifts that do not align with the brand or client needs. Client experience is a key asset in marketingSimplifying business processes leads to more efficient operations Chapters 00:00 Photography Journey and Early Career10:03 Simplification and Sustainability in Business24:54 Client Experience and Overcomplication30:00 Client Experience and Marketing41:42 Systems and Automation for Business54:12 Consistency and Simplicity in Business

    57 min
  3. The AI Copy Problem

    Jun 8

    The AI Copy Problem

    Cassie Torres, a former wedding photographer turned copywriter, shares her journey from photography to copywriting, her battle with breast cancer, and her insights on AI-generated copy. She emphasizes the importance of authentic storytelling and client-centered copywriting. The conversation covers the importance of storytelling in photography, the impact of AI-generated content, the significance of authentic and human communication, and the value of transparency and simplicity in marketing. It also explores the use of emojis, punctuation, and website flow to connect with clients on a human level. Takeaways Authentic storytelling is key to connecting with clients.AI-generated copy lacks authenticity and individuality.Client interviews and feedback are valuable sources for creating authentic and compelling copy. Storytelling is a powerful tool for photographers to connect with clients and create a unique brand.Authentic and human communication is essential for building trust and connecting with clients on a personal level.Transparency, simplicity, and guiding clients through the process are key to establishing trust and providing exceptional service. Chapters 00:00 From Photographer to Copywriter06:19 The Impact of Breast Cancer36:14 The Power of Storytelling in Photography45:37 The Importance of Authentic and Human Communication Instagram: https://instagram.com/cassietorresct Cringefest to Clear Choice: https://stan.store/CassieTorres/p/cringefest-to-clear-choice Not Just Another Photographer: https://stan.store/CassieTorres/p/not-just-another-photographer

    1h 4m
  4. The Business of Documentary Family Photography

    Jun 1

    The Business of Documentary Family Photography

    The conversation covers the transition to photography from other careers, the impact of family background on career choices, the concept of documentary family photography, and the transition to in-person sales for photography services. The conversation covers the transition to in-person sales, client communication and education, the evolution of business and pricing, and mentorship and education in photography. It explores the challenges and benefits of these aspects, providing valuable insights for photographers looking to make similar transitions and improvements in their businesses. Takeaways Transition to photography from other careersImpact of family background on career choices Transition to in-person salesClient communication and educationEvolution of business and pricingMentorship and education in photography Chapters 00:00 Transition to Photography11:46 Documentary Family Photography23:26 Transition to In-Person Sales37:23 Client Communication and Education44:02 Evolution of Business and Pricing59:46 Mentorship and Education in Photography

    1h 3m
  5. Embracing Chaos in Family Sessions

    May 18

    Embracing Chaos in Family Sessions

    The conversation delves into the world of family photography, focusing on managing chaos and utilizing early childhood education skills in photography. It explores the transition from education to photography, the proactive approach to family photography, preparation and communication with clients, setting the stage for chaos, and the session day and dealing with chaos. The conversation delves into the importance of meeting kids where they're at, recognizing cues, and pivoting during photography sessions. It also provides valuable tips for managing chaos and discusses an upcoming course that aims to transform family photography businesses. The lightning round offers insights and fun facts about the guest. Takeaways Managing chaos in family photographyUtilizing early childhood education skills in photography Flexibility is keyUnderstanding children's needs Chapters 00:00 Introduction to Family Photography05:25 Proactive Approach to Family Photography13:11 Setting the Stage for Chaos18:28 Session Day and Dealing with Chaos28:52 Meeting Kids Where They're At35:13 Recognizing Cues and Pivoting41:10 Lightning Round: Insights and Fun Facts

    47 min
  6. The Business of Destination Photography

    May 11

    The Business of Destination Photography

    The conversation covers Luca Bartman's journey from neurobiology to destination photography, the challenges of destination photography, client acquisition and marketing, and pricing and travel logistics. It provides insights into the strategic planning and preparation required for destination photography and the importance of building a destination portfolio for booking clients. The conversation covers topics such as open-mindedness towards different cities, learning from early mistakes in photography, the lifestyle of a destination photographer, and photography gear and travel tips. It provides insights into the challenges and rewards of being a destination photographer, as well as the importance of mentorship and learning from experience. Takeaways Destination photography requires strategic planning and preparationBuilding a destination portfolio is essential for booking destination clients Open-mindedness towards different citiesLearning from early mistakes in photography Chapters 00:00 The Journey to Photography05:27 Client Acquisition and Marketing24:03 Pricing and Travel Logistics31:42 Learning from Mistakes43:14 Photography Gear and Travel Tips

    49 min
  7. Luxury Senior Photography

    May 4

    Luxury Senior Photography

    Maria Ortiz, a luxury senior photographer and business coach, shares insights into the world of luxury photography and the reasons behind building a luxury senior photography business. The conversation delves into the essence of luxury, the impact of premium pricing, and the importance of control and boundaries in the photography business. The conversation delves into the world of niche photography, particularly focusing on the experience of photographing teenagers. It explores the use of a detailed questionnaire to create a safe and supportive space for teens, the transition from weddings and families to seniors, and the luxury photography experience provided to clients. The discussion also highlights the photographer's journey in finding her niche and the impact of her high school experiences on her approach to teen photography. Takeaways Luxury is a feelingCreating an exclusive and personalized experienceEffective communication and understanding the client's story Teen photography questionnaireNiche photographyCreating a safe space for teensLuxury photography experience Chapters 00:00 Control and Boundaries28:25 Teen Photography Questionnaire and Experience35:00 Luxury Photography Experience45:31 Creating a Safe Space for Teens

    50 min
  8. Running a More Aligned Business

    Apr 27

    Running a More Aligned Business

    The conversation with Casey Thornton delves into the concept of alignment in business and photography, exploring the importance of authenticity, setting boundaries, and finding joy in the work. Casey shares insights on niching down, the significance of early motherhood photography, and the value of connecting with clients on a deeper level. She also discusses the challenges and rewards of aligning work with personal values and priorities. Casey Thornton shares her journey from dental hygienist to successful photographer and educator, emphasizing the importance of alignment, profitability, and community in her work. She provides valuable insights on finding a market, setting boundaries, and the cyclical nature of business. Takeaways Authenticity and joy are key components of aligned workSetting boundaries and holding to them is essential for alignmentConnecting with clients on a deeper level enhances the alignment of the workNiching down can lead to a more aligned and fulfilling businessEarly motherhood photography holds significant meaning and value for both the photographer and the clients Alignment and profitability go hand in handSetting boundaries is crucial for maintaining alignmentThe cyclical nature of business requires patience and trust Chapters 00:00 The Importance of Alignment36:42 Defining Aligned Work43:13 From Dental Hygienist to Photographer49:22 The Intersection of Alignment and Profitability56:00 The Importance of Community and Connection01:12:08 The Comfort and Healing of Photography

    1h 16m
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5
out of 5
6 Ratings

About

The podcast where creativity meets commerce in the world of photography. Hosted by Jill Smith, a seasoned family photographer, this show dives into the strategies and stories behind turning a passion for photography into a profitable business. Each episode, Jill and her guests bring you actionable insights, from effective pricing and marketing to client relations and business innovation. Whether you're a budding photographer or looking to refine your business model, tune in to discover how to boost your creativity, increase your income, and transform your photographic passion into a thriving business.

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