Mastering Local Marketing: Sales and Marketing Strategies for Small Business Growth

Matt Hanson | Marketing Strategies for Small Business
  • 5.0 (10)
  • Marketing
  • Updated Weekly

Mastering Local Marketing is a small business podcast focused on local marketing strategies, sales efforts, marketing tactics, and digital marketing that drive real customer acquisition and business growth. Built for entrepreneurs and marketers, this show breaks down marketing strategies for business owners who want results, not fluff. Each episode explores practical marketing strategies including local advertising strategies, social marketing, sales strategies, and digital marketing tactics designed to help you market a local business more effectively. Whether you run a retail store, restaurant, or service business, you'll learn how to turn visibility into leads and leads into paying customers. Hosted by marketing expert Matt Hanson, the podcast highlights real-world marketing for small business, common marketing mistakes, and proven systems used by masters of marketing to grow local brands. You'll discover how to improve customer acquisition, strengthen local presence, and accelerate sustainable business growth. If you're looking for actionable marketing tactics, smarter local marketing, and strategies that actually move revenue, this is one of the top small business podcasts to add to your rotation. Subscribe and start mastering strategy that helps your business grow.

  1. The Marketing Truths Hiding in Reddit (What Customers Think is Hidden in Plain Sight)

    9h ago

    The Marketing Truths Hiding in Reddit (What Customers Think is Hidden in Plain Sight)

    Reddit can feel like chaos, complaints, jokes, rants, and random opinions. But hidden inside all of that noise may be something every business owner wants: what customers actually think when they are not being sold to. In this episode of Mastering Local Marketing, we look at whether Reddit is a useful place for marketing ideas or just another source of internet gossip. The answer depends on what you look for, how you listen, and whether you know the difference between a real insight and a loud opinion.   30-MINUTE FREE CONSULTATION WITH MATT Every month, Matt selects one email subscriber for a 30-minute virtual discussion to go over their marketing efforts and provide recommendations. Subscribe and you might be next. 
 HAVE A SHOW IDEA? Do you have an interesting idea for a show topic or a marketing problem that you'd like us to cover in a future episode of Mastering Local Marketing? Email matt@masteringlocalmarketing.com and we'll add it to our future episodes. 
 Mastering Local Marketing is the small business marketing podcast focused on simple, proven marketing tactics, digital marketing, and local advertising strategies that help small businesses grow. Whether you own a retail store, restaurant, service business, or manage marketing on your own, this podcast teaches you how to use marketing tactics to increase awareness, generate leads, and improve customer acquisition. Each week, marketing expert Matt Hanson breaks down real-world marketing tactics small businesses can use to improve digital marketing performance, maximize local advertising strategies, and turn visibility into paying customers. You will learn how to use social media marketing, local outreach, and practical digital marketing tactics to drive traffic, boost engagement, and accelerate business growth. This podcast is built for small business owners who want actionable marketing tactics, not theory. Every episode delivers clear, easy-to-implement tactics designed to increase local visibility, improve customer acquisition, and help your business grow. If you are ready to grow your small business using smarter marketing tactics, digital marketing, and local advertising strategies, this is the podcast for you. Listen, subscribe, and start turning marketing tactics into real business growth.

    24 min
  2. Pick One Path to $1 Million In Sales (Four Ways People Build Million-Dollar Businesses)

    4d ago

    Pick One Path to $1 Million In Sales (Four Ways People Build Million-Dollar Businesses)

    There are four ways people build million-dollar businesses. The good news is you do not need to master all four. The fastest-growing businesses often choose one clear path and build everything around it. They connect their offer to something people already want badly, then make that value impossible to miss. In this episode of Mastering Local Marketing, we break down the four ways businesses create demand and why focusing on just one of them may be enough to change your growth.   30-MINUTE FREE CONSULTATION WITH MATT Every month, Matt selects one email subscriber for a 30-minute virtual discussion to go over their marketing efforts and provide recommendations. Subscribe and you might be next. 
 HAVE A SHOW IDEA? Do you have an interesting idea for a show topic or a marketing problem that you'd like us to cover in a future episode of Mastering Local Marketing? Email matt@masteringlocalmarketing.com and we'll add it to our future episodes. 
 Mastering Local Marketing is the small business marketing podcast focused on simple, proven marketing tactics, digital marketing, and local advertising strategies that help small businesses grow. Whether you own a retail store, restaurant, service business, or manage marketing on your own, this podcast teaches you how to use marketing tactics to increase awareness, generate leads, and improve customer acquisition. Each week, marketing expert Matt Hanson breaks down real-world marketing tactics small businesses can use to improve digital marketing performance, maximize local advertising strategies, and turn visibility into paying customers. You will learn how to use social media marketing, local outreach, and practical digital marketing tactics to drive traffic, boost engagement, and accelerate business growth. This podcast is built for small business owners who want actionable marketing tactics, not theory. Every episode delivers clear, easy-to-implement tactics designed to increase local visibility, improve customer acquisition, and help your business grow. If you are ready to grow your small business using smarter marketing tactics, digital marketing, and local advertising strategies, this is the podcast for you. Listen, subscribe, and start turning marketing tactics into real business growth.

    27 min
  3. What Great Leaders See Differently w/Dr. Lori Feldman, ICF Certified Leadership Coach

    Jun 8

    What Great Leaders See Differently w/Dr. Lori Feldman, ICF Certified Leadership Coach

    Most business owners want better results, stronger teams, and fewer daily fires. But leadership often starts before the decision. It starts with what you notice, what you miss, and what you are willing to question. In this episode of Mastering Local Marketing, Dr. Lori Feldman joins us to talk about what great leaders see differently, why business owners often become the bottleneck, and how better leadership can change the way a business grows. Sometimes the biggest shift is not doing more. It is seeing clearly. To contact Dr. Lori Feldman: LinkedIn Profile Email   30-MINUTE FREE CONSULTATION WITH MATT Every month, Matt selects one email subscriber for a 30-minute virtual discussion to go over their marketing efforts and provide recommendations. Subscribe and you might be next. 
 HAVE A SHOW IDEA? Do you have an interesting idea for a show topic or a marketing problem that you'd like us to cover in a future episode of Mastering Local Marketing? Email matt@masteringlocalmarketing.com and we'll add it to our future episodes. 
 Mastering Local Marketing is the small business marketing podcast focused on simple, proven marketing tactics, digital marketing, and local advertising strategies that help small businesses grow. Whether you own a retail store, restaurant, service business, or manage marketing on your own, this podcast teaches you how to use marketing tactics to increase awareness, generate leads, and improve customer acquisition. Each week, marketing expert Matt Hanson breaks down real-world marketing tactics small businesses can use to improve digital marketing performance, maximize local advertising strategies, and turn visibility into paying customers. You will learn how to use social media marketing, local outreach, and practical digital marketing tactics to drive traffic, boost engagement, and accelerate business growth. This podcast is built for small business owners who want actionable marketing tactics, not theory. Every episode delivers clear, easy-to-implement tactics designed to increase local visibility, improve customer acquisition, and help your business grow. If you are ready to grow your small business using smarter marketing tactics, digital marketing, and local advertising strategies, this is the podcast for you. Listen, subscribe, and start turning marketing tactics into real business growth.

    26 min
  4. The Business Lessons I Learned Early (From Mentorship to Failing Often)

    Jun 4

    The Business Lessons I Learned Early (From Mentorship to Failing Often)

    Most people see the business systems, marketing strategies, and success. They do not always see the failures that shaped them. In this episode of Mastering Local Marketing, Jim asks me about my background and how history shaped today's vision. We talk about the struggles, mistakes, mentors, and hard lessons that helped shape the systems I use today. Sometimes the best advice is the advice you finally learn to take.   30-MINUTE FREE CONSULTATION WITH MATT Every month, Matt selects one email subscriber for a 30-minute virtual discussion to go over their marketing efforts and provide recommendations. Subscribe and you might be next. 
 HAVE A SHOW IDEA? Do you have an interesting idea for a show topic or a marketing problem that you'd like us to cover in a future episode of Mastering Local Marketing? Email matt@masteringlocalmarketing.com and we'll add it to our future episodes. 
 Mastering Local Marketing is the small business marketing podcast focused on simple, proven marketing tactics, digital marketing, and local advertising strategies that help small businesses grow. Whether you own a retail store, restaurant, service business, or manage marketing on your own, this podcast teaches you how to use marketing tactics to increase awareness, generate leads, and improve customer acquisition. Each week, marketing expert Matt Hanson breaks down real-world marketing tactics small businesses can use to improve digital marketing performance, maximize local advertising strategies, and turn visibility into paying customers. You will learn how to use social media marketing, local outreach, and practical digital marketing tactics to drive traffic, boost engagement, and accelerate business growth. This podcast is built for small business owners who want actionable marketing tactics, not theory. Every episode delivers clear, easy-to-implement tactics designed to increase local visibility, improve customer acquisition, and help your business grow. If you are ready to grow your small business using smarter marketing tactics, digital marketing, and local advertising strategies, this is the podcast for you. Listen, subscribe, and start turning marketing tactics into real business growth.

    24 min
  5. Why That Last Customer Didn't Buy (The Psychology Behind Customer Hesitation)

    Jun 1

    Why That Last Customer Didn't Buy (The Psychology Behind Customer Hesitation)

    Customers hesitate for reasons they may never say out loud. Before they buy, they are looking for signs that the choice feels right, safe, and worth it. For small businesses, that moment of confidence can be the difference between interest and action. In this episode of Mastering Local Marketing, we look at the psychology behind customer hesitation and why the best marketing often makes people feel better before it asks them to buy. Because confident customers are easier to move.   30-MINUTE FREE CONSULTATION WITH MATT Every month, Matt selects one email subscriber for a 30-minute virtual discussion to go over their marketing efforts and provide recommendations. Subscribe and you might be next. 
 HAVE A SHOW IDEA? Do you have an interesting idea for a show topic or a marketing problem that you'd like us to cover in a future episode of Mastering Local Marketing? Email matt@masteringlocalmarketing.com and we'll add it to our future episodes. 
 Mastering Local Marketing is the small business marketing podcast focused on simple, proven marketing tactics, digital marketing, and local advertising strategies that help small businesses grow. Whether you own a retail store, restaurant, service business, or manage marketing on your own, this podcast teaches you how to use marketing tactics to increase awareness, generate leads, and improve customer acquisition. Each week, marketing expert Matt Hanson breaks down real-world marketing tactics small businesses can use to improve digital marketing performance, maximize local advertising strategies, and turn visibility into paying customers. You will learn how to use social media marketing, local outreach, and practical digital marketing tactics to drive traffic, boost engagement, and accelerate business growth. This podcast is built for small business owners who want actionable marketing tactics, not theory. Every episode delivers clear, easy-to-implement tactics designed to increase local visibility, improve customer acquisition, and help your business grow. If you are ready to grow your small business using smarter marketing tactics, digital marketing, and local advertising strategies, this is the podcast for you. Listen, subscribe, and start turning marketing tactics into real business growth.

    26 min
  6. Marketing Funnel: AI and Automation (How to Speed Up Your Sale Funnel)

    May 28

    Marketing Funnel: AI and Automation (How to Speed Up Your Sale Funnel)

    AI and automation is changing how small businesses create content, follow up with leads, and move customers through the sales funnel. But the fundamentals are still the same. In this episode of Mastering Local Marketing, we revisit each step of the sales funnel through the lens of AI and automation. From faster content creation to smarter email drip campaigns, we break down how technology is helping small business owners do more with less. The funnel still works. AI and automations just turned up the speed. Sometimes it means getting clearer, moving faster, staying consistent, and giving customers a real reason to choose you.   30-MINUTE FREE CONSULTATION WITH MATT Every month, Matt selects one email subscriber for a 30-minute virtual discussion to go over their marketing efforts and provide recommendations. Subscribe and you might be next. 
 HAVE A SHOW IDEA? Do you have an interesting idea for a show topic or a marketing problem that you'd like us to cover in a future episode of Mastering Local Marketing? Email matt@masteringlocalmarketing.com and we'll add it to our future episodes. 
 Mastering Local Marketing is the small business marketing podcast focused on simple, proven marketing tactics, digital marketing, and local advertising strategies that help small businesses grow. Whether you own a retail store, restaurant, service business, or manage marketing on your own, this podcast teaches you how to use marketing tactics to increase awareness, generate leads, and improve customer acquisition. Each week, marketing expert Matt Hanson breaks down real-world marketing tactics small businesses can use to improve digital marketing performance, maximize local advertising strategies, and turn visibility into paying customers. You will learn how to use social media marketing, local outreach, and practical digital marketing tactics to drive traffic, boost engagement, and accelerate business growth. This podcast is built for small business owners who want actionable marketing tactics, not theory. Every episode delivers clear, easy-to-implement tactics designed to increase local visibility, improve customer acquisition, and help your business grow. If you are ready to grow your small business using smarter marketing tactics, digital marketing, and local advertising strategies, this is the podcast for you. Listen, subscribe, and start turning marketing tactics into real business growth.

    27 min
  7. 5 Small Business Marketing Mistakes and What to Do About Them

    May 25

    5 Small Business Marketing Mistakes and What to Do About Them

    Small business marketing usually does not fail because of one bad idea. It fails when the message gets blurry, the strategy gets scattered, and the business starts chasing motion instead of momentum. In this episode of Mastering Local Marketing, we look at the hidden marketing mistakes that quietly cost small businesses time, money, and trust. Because better marketing does not always mean doing more. Sometimes it means getting clearer, moving faster, staying consistent, and giving customers a real reason to choose you. 5 Mistakes: Playing a Giant Shotgun vs. Rifle Approach Overthinking Random Acts of Marketing Why?   30-MINUTE FREE CONSULTATION WITH MATT Every month, Matt selects one email subscriber for a 30-minute virtual discussion to go over their marketing efforts and provide recommendations. Subscribe and you might be next. 
 HAVE A SHOW IDEA? Do you have an interesting idea for a show topic or a marketing problem that you'd like us to cover in a future episode of Mastering Local Marketing? Email matt@masteringlocalmarketing.com and we'll add it to our future episodes. 
 Mastering Local Marketing is the small business marketing podcast focused on simple, proven marketing tactics, digital marketing, and local advertising strategies that help small businesses grow. Whether you own a retail store, restaurant, service business, or manage marketing on your own, this podcast teaches you how to use marketing tactics to increase awareness, generate leads, and improve customer acquisition. Each week, marketing expert Matt Hanson breaks down real-world marketing tactics small businesses can use to improve digital marketing performance, maximize local advertising strategies, and turn visibility into paying customers. You will learn how to use social media marketing, local outreach, and practical digital marketing tactics to drive traffic, boost engagement, and accelerate business growth. This podcast is built for small business owners who want actionable marketing tactics, not theory. Every episode delivers clear, easy-to-implement tactics designed to increase local visibility, improve customer acquisition, and help your business grow. If you are ready to grow your small business using smarter marketing tactics, digital marketing, and local advertising strategies, this is the podcast for you. Listen, subscribe, and start turning marketing tactics into real business growth.

    29 min
  8. Mistakes Made in Marketing Math by Small Business Marketers

    May 21

    Mistakes Made in Marketing Math by Small Business Marketers

    More sales do not always mean more profit. A local business can run a sale, bring in more customers, and still make less money than before. The problem is not always the marketing. It is the math behind the marketing. In this episode of Mastering Local Marketing, we break down how discounts, ad spend, low-margin products, giveaways, and average order value can quietly turn a "successful" campaign into a profit problem. Before your next promotion, advertising campaign, or potential customer walks through the door, make sure the numbers actually work. Formulas to Know Customer Acquisition Cost (CAC) = Sales and Marketing Expenses/Number of New Customers Acquired Life Time Value (LTV) =  Average Revenue Per Account x Gross Margin/Churn Rate Average Order Value (AOV) = Total Revenue/Number of Orders Placed   30-MINUTE FREE CONSULTATION WITH MATT Every month, Matt selects one email subscriber for a 30-minute virtual discussion to go over their marketing efforts and provide recommendations. Subscribe and you might be next. 
 HAVE A SHOW IDEA? Do you have an interesting idea for a show topic or a marketing problem that you'd like us to cover in a future episode of Mastering Local Marketing? Email matt@masteringlocalmarketing.com and we'll add it to our future episodes. 
 Mastering Local Marketing is the small business marketing podcast focused on simple, proven marketing tactics, digital marketing, and local advertising strategies that help small businesses grow. Whether you own a retail store, restaurant, service business, or manage marketing on your own, this podcast teaches you how to use marketing tactics to increase awareness, generate leads, and improve customer acquisition. Each week, marketing expert Matt Hanson breaks down real-world marketing tactics small businesses can use to improve digital marketing performance, maximize local advertising strategies, and turn visibility into paying customers. You will learn how to use social media marketing, local outreach, and practical digital marketing tactics to drive traffic, boost engagement, and accelerate business growth. This podcast is built for small business owners who want actionable marketing tactics, not theory. Every episode delivers clear, easy-to-implement tactics designed to increase local visibility, improve customer acquisition, and help your business grow. If you are ready to grow your small business using smarter marketing tactics, digital marketing, and local advertising strategies, this is the podcast for you. Listen, subscribe, and start turning marketing tactics into real business growth.

    21 min
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Ratings & Reviews

5
out of 5
10 Ratings

About

Mastering Local Marketing is a small business podcast focused on local marketing strategies, sales efforts, marketing tactics, and digital marketing that drive real customer acquisition and business growth. Built for entrepreneurs and marketers, this show breaks down marketing strategies for business owners who want results, not fluff. Each episode explores practical marketing strategies including local advertising strategies, social marketing, sales strategies, and digital marketing tactics designed to help you market a local business more effectively. Whether you run a retail store, restaurant, or service business, you'll learn how to turn visibility into leads and leads into paying customers. Hosted by marketing expert Matt Hanson, the podcast highlights real-world marketing for small business, common marketing mistakes, and proven systems used by masters of marketing to grow local brands. You'll discover how to improve customer acquisition, strengthen local presence, and accelerate sustainable business growth. If you're looking for actionable marketing tactics, smarter local marketing, and strategies that actually move revenue, this is one of the top small business podcasts to add to your rotation. Subscribe and start mastering strategy that helps your business grow.

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