The Wealthy Practitioner

Dr. Nikki Cottis

Tired of your wellness practice owning you? We help chiropractors, naturopaths, therapists, and coaches build profitable, scalable businesses—without burning out, losing family time, or giving up freedom. Hosted by Dr. Nikki Cottis, Dr. Alejandro Elias, and Dr. Gabrielle Manto, you'll hear real talk on profits, leadership, ownership, and systems that put your life first.  Subscribe for practical strategies to make your business work for you - even when you’re not in the building.

  1. 3d ago

    How I Increased My Patient Conversions by 53%

    What do you do when your patient conversions drop to 35%? You can blame the economy, your leads, or your marketing… or you can figure out what's actually happening. In this episode of The Wealthy Practitioner Podcast, Gabrielle shares how she took her personal patient conversion rate from 35.3% to 88.5% in just two months, without increasing her new patient volume. She breaks down exactly what she changed, from recording and reviewing her patient conversations to practicing objections, auditing her energy, and getting intentional about how she communicates the value of care. Gabrielle also walks through TWP's EMPIRE Framework, a communication and sales framework designed to help practitioners build trust, communicate with confidence, navigate objections, and help patients make informed decisions.In this episode, you'll learn: Why low conversions aren't always a marketing or lead problemHow tracking your numbers helps you identify what's actually holding your practice backThe EMPIRE Framework for better patient communicationWhy confidence, body language, and energy matter just as much as your wordsHow role-playing and repetition can dramatically improve your sales conversationsWhy selling is ultimately about serving the people who need your helpReady to build a more profitable practice? Join us for our upcoming Million Dollar Practice Masterclass, where we'll dive into building and scaling a practice that creates more revenue and opportunity. Save your seat here: https://go.thewealthypractitioner.com/milliondollarpracticemasterclass-nov26

  2. Oct 19

    I Want My Practice to Run Like McDonald's

    What if the secret to scaling your practice wasn't doing more, but doing fewer things better? In this episode of The Wealthy Practitioner Podcast, Coach Alejandro breaks down why he wants his clinics to operate more like McDonald's. Not because of the food, but because of the systems, consistency, and ability to deliver the same experience without the owner being involved in every decision. From simplifying your services to creating repeatable processes, training your team, and tracking the numbers that actually matter, Alejandro shares how to stop being the person everyone depends on and start building a business that can operate without you. In this episode, you'll learn:Why consistency is one of the most important ingredients for scaling a practice.The five systems every practitioner should prioritize.How to simplify your business instead of constantly adding more.Why explaining something to your team isn't the same as training them.How to create simple SOPs, assign ownership, and measure performance.Why opening another location won't fix the problems in your first.A practical 30-day challenge to start removing yourself as the bottleneck.Ready to build a practice that doesn't depend on you for every decision? Our TWP Bootcamp is designed to help practitioners strengthen the foundations of their businesses, gain clarity around their numbers, and build the systems needed for sustainable growth. Stop being the person who has to hold everything together and start building a business that actually works. Sign up for TWP Bootcamp here!

  3. Sep 28

    60k In My First Month in Practice

    What would you do if your clinic opening was delayed, your license was held up, and you didn’t have the money to run ads? In this episode, TWP Coach Alejandro shares the story he rarely tells: how he and Emily built relationships with their community for months before opening their doors—and went on to collect $60,000 in their very first month. They attended every Chamber event, introduced themselves to local businesses, knocked on doors, created 100–200 new connections a day, and personally followed up with handwritten notes. They didn’t have a huge marketing budget. They were simply willing to do the work most people overlook. Alejandro also shares how shadowing a high-volume practice shaped their vision, why proximity to the right mentors matters, and how staying grounded in their core values protected them from an opportunity that wasn’t right for them. Five years later, that first clinic has grown into six—but it started with two people, an air mattress, a delayed opening, and a relentless commitment to becoming part of their community. In this episode: How Alejandro and Emily chose the community for their first clinicWhy observing a successful practice can change your entire visionThe lessons that happen outside the clinic when you get close to the right mentorsHow they created 100–200 personal interactions every dayWhy handwritten follow-up helped turn connections into patients and referralsHow they responded when their opening was delayedWhy you don’t need a massive advertising budget to create growthWhat to do when your practice feels stuck at its current level If your business isn’t growing the way you want it to, there is still opportunity all around you. Meet your community. Learn from someone operating at the level you want to reach. Keep showing up—and don’t underestimate what you can build through real relationships. Get the Practice Scaling Assessment here!

  4. Sep 21

    People, Process or Policy.

    What if the problem in your business isn’t actually your team? In this episode of The Wealthy Practitioner Podcast, Nikki is back after two weeks of travel: from France and Switzerland for her husband’s 40th birthday to six days in New Jersey with the TWP team. She’s talking about one of the biggest lessons in leadership: diagnosing the problem before you react to it. When something keeps breaking in your business, it’s easy to assume you have a people problem. But before you blame the person, hire someone new, create another SOP, or jump in and fix it yourself, there are four places you need to look: people, process, policy, and leadership. Nikki breaks down how to tell the difference between someone who needs more training and someone who needs accountability, why relying on your team to “just remember” is usually a process issue, and how unclear policies can turn you into the person everyone has to ask for permission. And then there’s the hardest bottleneck to recognize: you. If you require approval for everything, redo your team’s work, jump in the second something goes wrong, or say you want ownership but criticize decisions you wouldn’t have made yourself, you may be creating the exact dependence you’re frustrated by. Because you cannot require control and then complain about dependence. In this episode: The difference between people, process, and policy problems“Can’t do it” vs. “won’t do it”Why leaders accidentally become the workaround for broken systemsHow to create decision-making boundaries that empower your teamThe four-question diagnostic Nikki uses when something repeatedly breaksWhy your role eventually has to shift from solving problems to building problem solversHow to recognize when YOU are the bottleneckThe goal of leadership isn’t to build a business that works because you’re there. It’s to build one that works because of what you created when you’re not. If this episode made you immediately think of a bottleneck in your own business, share it with another business owner and DM Nikki with what you discovered: people, process, policy… or leadership? Ready to go FULL SEND? Full Send is officially launching this week for just $33. This isn’t about adding another tactic to your business. It’s about the internal leadership work required to make better decisions, stop waiting for permission, and become the person capable of leading what you’re trying to build. Join Full Send → sign up here!

5
out of 5
12 Ratings

About

Tired of your wellness practice owning you? We help chiropractors, naturopaths, therapists, and coaches build profitable, scalable businesses—without burning out, losing family time, or giving up freedom. Hosted by Dr. Nikki Cottis, Dr. Alejandro Elias, and Dr. Gabrielle Manto, you'll hear real talk on profits, leadership, ownership, and systems that put your life first.  Subscribe for practical strategies to make your business work for you - even when you’re not in the building.

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