Above Asking, Content Marketing and Real Estate Branding Strategy for Real Estate Agents

Alyssa Stalker
  • 5.0 (15)
  • MARKETING
  • UPDATED WEEKLY

Most real estate podcasts tell you what to post—the trends, the templates, the strategies everyone swears by. Above Asking is different. This is a perspective-driven show for the next-gen real estate agent who wants to build a brand that stands out by learning how to think, not just what to do. If you're showing up, posting consistently, doing all the things, but you're starting to wonder if any of this is actually going to work, you're in the right place. Everyone's giving you the what. Nobody's teaching you the how. So you're out here with no real strategy behind any of it, and it's way harder than it looked. That's exactly what I'm here to help you change. On Above Asking, I help you stop copying what everyone else is doing and start building a content and brand strategy you actually trust. One that attracts the right clients and feels like yours. We're talking about what's working right now, what's coming next, and how to build a business clients are drawn to without chasing every trend or burning yourself out trying to keep up. I'm Alyssa Stalker. I started as a solo agent, built my business through content and connection, and now I help other agents do the same as Head of Member Education and Strategy at Coffee & Contracts. This show is where I break down what's working, what's changing, and how to move your business forward through it all. If you're ready to think differently, cut through the noise, and build a brand you're obsessed with, hit play! Popular Topics Include: Content marketing for real estate agents, real estate branding, real estate marketing strategy, social media marketing for realtors, how to stand out as a real estate agent, real estate agent content strategy, real estate marketing that actually works, modern real estate marketing, personal branding as a real estate agent, content that converts in real estate, building a brand on Instagram, generating real estate leads on social media

Episodes

  1. 2D AGO

    The Real Reason Your Instagram Isn’t Generating Real Estate Leads with Haley Ingram

    What if the reason Instagram isn’t bringing you leads has nothing to do with the algorithm? In this episode, I’m sitting down with Haley Ingram, CEO and founder of Coffee & Contracts, to break down the real reason so many real estate agents feel like they’re doing everything right on Instagram… but still aren’t getting inquiries. We break down the biggest misconceptions agents have about consistency, why posting more content isn’t the same as having a real estate agent content strategy, and the subtle things on your profile that instantly signal whether someone should follow you or keep scrolling. We also dive into the type of real estate marketing that actually works on social media today. From the role of listings and local content to the simple shifts that help you generate real estate leads on social media, Haley shares how agents can stop blending in and start showing up in a way that actually attracts conversations and opportunities. If Instagram has ever felt like a lot of work with little return, this conversation will help you see what’s really missing and what to shift so the platform actually starts working for you. Hit play and let’s dive in! 🔗 Join Coffee & Contracts today: The social media marketing membership for real estate agents ready to get strategic with their content, receive expert coaching, and turn Instagram into a consistent lead-generating machine 00:02 – Why Shifting Your Instagram Mindset Matters More Than Just Posting 05:11 – Why Your Bio (Not Your Content) Is the Real Foundation of Your Instagram Strategy 06:10 – How Clarifying Your Ideal Client Actually Attracts More Leads 09:09 – Why Consistent Posting Alone Won’t Fill Your Pipeline 10:55 – The Real Difference Between “Showing Up” and Strategically Generating Leads 13:33 – How to Create Engaging Local Content (Without Feeling Like an Influencer) 25:43 – Why Instagram Stories Are Your Secret Weapon for Starting Conversations EPISODE LINKS: Connect with Haley: Website | Instagram Join Coffee & Contracts today to get the content, coaching, and strategy you need to start attracting real estate clients from Instagram. Join HERE [use trackable link] OTHER EPISODES YOU’LL LOVE: 🎙️Episode 4: Why Your Real Estate Content Is Not Working (And the Question You Should Be Asking Instead) 🎙️Episode 3: Why Your Likes Aren’t Generating Real Estate Leads on Social Media 🎥 Watch the podcast on YouTube: https://youtu.be/ErTbowzEpYM COME HANG OUT WITH ME: ❤️ Follow Above Asking: @aboveaskingpodcast ❤️ Let's be Instagram friends: @thealyssastalker 💭 Got any questions? Submit your question for advice from me on the show HERE FOLLOW & REVIEW: Are you loving the podcast? I'd appreciate it if you could take a few seconds to do these two things: 👉🏻 First, follow this podcast wherever you listen. That way new episodes hit your feed automatically and you won't miss anything. 👉🏻 Second, leave a review on Apple Podcasts or drop a comment on Spotify This helps me reach more agents who are ready to build a bingeable brand with intentional real estate branding and content marketing for real estate agents. Thanks for tuning in to the Above Asking podcast! I'll catch you next week. New episodes drop every Thursday!

    29 min

  2. MAR 5

    I Changed How I Think About Social Media. Here's What Happened When I Stopped Using AI for Everything

    What happens when you let AI write your content… and your audience can tell? Because right now, social media is flooded with posts that sound like everyone and no one at the same time. And if we’re not careful, it’s way too easy to blend right into that noise. In this episode, I’m sharing the shift that completely changed how I think about social media and AI and why using AI for everything might actually be hurting your brand more than helping it. I’m breaking down the moment I realized my content had lost its personality, the mistake so many agents are making right now with AI tools, and the simple way to start using AI strategically without losing your voice in the process. We’ll also talk about why personal branding as a real estate agent matters more than ever and the difference between posting content and creating real estate marketing that actually works. If you’ve been relying on AI captions, templates, or “easy” content just to stay consistent, this conversation might be the wake-up call you didn’t know you needed. By the end of this episode, you’ll understand what it really takes to generate real estate leads on social media and why your voice, perspective, and personality are the strategy. And once you realize what’s actually happening in the AI content era, you might never approach social media the same way again. Hit play and let’s talk about it. If this resonates and you're ready to start attracting real estate clients on Instagram, join Coffee & Contracts for the content, coaching, and strategy to turn your account into a lead-generating machine. Join us today! 00:12 – Why “AI Slop” Is Taking Over Real Estate Content (and Why It’s a Problem) 03:08 – The Core Reason Clients Scroll Past Generic, AI-Written Posts 04:24 – Why Building an Authentic Brand Still Depends on Your Personality and Story 07:27 – How to Use AI as a Tool, Not a Replacement for Your Unique Voice 09:27 – What Happens When You Let AI Do All the Heavy Lifting (Hint: You Lose Trust) 15:04 – The Best Way to Stand Out Now 17:33 – A Simple Shift to Use AI as a Tool (Not a Replacement) and Actually Enhance Your Online Presence OTHER EPISODES YOU'LL LOVE: 🎙️ Episode 4: Why Your Real Estate Content Is Not Working (And the Question You Should Be Asking Instead) 🎥 Watch the podcast on YouTube: https://youtu.be/5K_SQxxy3o4 COME HANG OUT WITH ME: ❤️ Follow Above Asking: @aboveaskingpodcast ❤️ Let's be Instagram friends: @thealyssastalker 💭 Got any questions? Submit your question for advice from me on the show HERE FOLLOW & REVIEW: Are you loving the podcast? I'd appreciate it if you could take a few seconds to do these two things: 👉🏻 First, follow this podcast wherever you listen. That way new episodes hit your feed automatically and you won't miss anything. 👉🏻 Second, leave a review on Apple Podcasts or drop a comment on Spotify This helps me reach more agents who are ready to build a bingeable brand with intentional real estate branding and content marketing for real estate agents. Thanks for tuning in to the Above Asking podcast! I'll catch you next week. New episodes drop every Thursday!

    19 min

  3. FEB 26

    Why Your Real Estate Content Is Not Working (And the Question You Should Be Asking Instead)

    Most agents think they have a content problem. They don’t. They have a positioning problem. In this episode, I’m breaking down why asking “What should I post?” is the very thing keeping you stuck in the cycle of posting, hoping, and starting over. I’ll show you the real question you should be asking instead and how that one shift changes everything about how you show up online. We’re talking about how to stand out as a real estate agent without feeling influencer-y, what a true real estate agent content strategy actually looks like, and why most so-called modern real estate marketing completely misses the mark. I’ll walk you through the three types of content that work together so you’re not guessing anymore — you’re building something strategic. By the end, you’ll feel clear, confident, and way less exhausted by social media. You’ll stop trying to copy everyone else’s house and finally start building your own. Hit play and let’s dive in. If this resonates and you're ready to start attracting real estate clients on Instagram, join Coffee & Contracts for the content, coaching, and strategy to turn your account into a lead-generating machine. Join us today! 01:36 – Why “What Should I Post?” Is the Question That’s Quietly Holding Your Business Back 02:30 – Why Educational Real Estate Tips Fail on Instagram (and What Your Audience Wants Instead) 05:00 – How Focusing on Who You Serve Unlocks Content That Actually Gets Results (Instead of Crickets) 06:15 – Using Your Real-Life Experiences to Create Content That Builds Trust, Without Violating Privacy 08:09 – The Key Shift: Stop Asking “What Should I Post?” and Start Asking “Who Am I and Who Do I Serve?” 08:23 – Why Building a Content Strategy Around a Real Person Instead of a Buyer Category Changes Everything 09:54 – The Three Essential Content Types That Work Together to Grow Your Real Estate Brand Other Episodes You’ll Love: 🎙️Episode 1: I Hung Up My Lockbox (And Found What I Was Actually Meant to Build) 🎙️Episode 2: Are You Accidentally Training the Algorithm to Ignore You? (Here's How to Fix It) 🎙️Episode 3: Why Your Likes Aren’t Generating Real Estate Leads on Social Media 🎥 Watch the podcast on YouTube: https://youtu.be/ZslP1w5dJEY COME HANG OUT WITH ME: ❤️ Follow Above Asking: @aboveaskingpodcast ❤️ Let's be Instagram friends: @thealyssastalker 💭 Got any questions? Submit your question for advice from me on the show HERE FOLLOW & REVIEW: Are you loving the podcast? I'd appreciate it if you could take a few seconds to do these two things: 👉🏻 First, follow this podcast wherever you listen. That way new episodes hit your feed automatically and you won't miss anything. 👉🏻 Second, leave a review on Apple Podcasts or drop a comment on Spotify This helps me reach more agents who are ready to build a bingeable brand with intentional real estate branding and content marketing for real estate agents. Thanks for tuning in to the Above Asking podcast! I'll catch you next week. New episodes drop every Thursday!

    19 min

  4. FEB 19

    Why Your Likes Aren’t Generating Real Estate Leads on Social Media

    What if the reason your content isn’t bringing in real estate leads has nothing to do with your likes? I’m calling out the trap so many agents are stuck in… posting, refreshing, and quietly wondering why the attention isn’t turning into conversations. In this episode, I’m breaking down what engagement actually means, the two signals the algorithm really pays attention to, and why treating social media like a billboard is keeping you invisible to the people who matter most. We’ll get into how to shift your focus away from vanity metrics and toward the kind of interactions that build trust, relationships, and local recognition over time. I’ll also walk you through the simple habit that helps you train the algorithm to find the right people — not just more people. By the end, you’ll feel clear on what to track, where to put your energy, and how to show up online in a way that actually supports your real estate business. Because once this clicks, you stop chasing attention and start creating real momentum. Hit play and let’s dive in. And if this resonates and you're ready to start attracting real estate clients on Instagram, join Coffee & Contracts for the content, coaching, and strategy to turn your account into a lead-generating machine. Join us today! 01:33 – Why Likes Are a Vanity Metric And Don’t Lead to Clients 02:39 – What Real Engagement Means: Saves, Shares, and Two-Way Conversation 04:45 – The Real Estate Agent’s Advantage: Small, Intentional Connections Count Most 5:44 – How to Use Social Media to Build Relationships in Your Local Community 08:32 – Stop Tracking Likes. What To Track Instead 🎥 Watch the podcast on YouTube: https://youtu.be/88PYgDrSXgU OTHER EPISODES YOU'LL LOVE: 🎙️Episode 2: Are You Accidentally Training the Algorithm to Ignore You? (Here's How to Fix It) COME HANG OUT WITH ME: ❤️ Follow Above Asking: @aboveaskingpodcast ❤️ Let's be Instagram friends: @thealyssastalker 💭 Got any questions? Submit your question for advice from me on the show HERE FOLLOW & REVIEW: Are you loving the podcast? I'd appreciate it if you could take a few seconds to do these two things: 👉🏻 First, follow this podcast wherever you listen. That way new episodes hit your feed automatically and you won't miss anything. 👉🏻 Second, leave a review on Apple Podcasts or drop a comment on Spotify This helps me reach more agents who are ready to build a bingeable brand with intentional real estate branding and content marketing for real estate agents. Thanks for tuning in to the Above Asking podcast! I'll catch you next week. New episodes drop every Thursday!

    10 min

  5. FEB 19

    Are You Accidentally Training the Algorithm to Ignore You? (Here's How to Fix It)

    You’re showing up, posting consistently, doing all the right things… so why does it feel like the algorithm is quietly ignoring you? In this episode, I’m calling out the hidden pattern I see with so many real estate agents who are creating great content but still not seeing it turn into real business. I break down what’s actually happening behind the scenes, why posting more can sometimes make you less visible, and the subtle way you might be training the algorithm to get confused about who you help and what you do. I’ll also walk you through the simple shift that changes everything — one that brings clarity, purpose, and direction back into your content without adding more to your plate. By the end, you’ll feel a sense of relief knowing you don’t need to do more, you just need to do it differently. And once you look at your recent posts through this new lens, you might realise the answer has been right in front of you the whole time. Hit play and let’s dive in. And if this resonates and you're ready to start attracting real estate clients on Instagram, join Coffee & Contracts for the content, coaching, and strategy to turn your account into a lead-generating machine. Join us today! 00:01 – Why Posting More Without Strategy Actually Lowers Your Visibility 02:13 – How Random Content Confuses the Algorithm (and Your Audience) 04:05 – The Simple Shift: Post with Purpose, Not Just for Consistency 05:19 – Why Copying Others Won’t Attract Your Ideal Client 07:20 – The Content Audit: The Quick Fix to Refocus Your Brand 🎥 Watch the podcast on YouTube: https://youtu.be/RueHpxGEiUQ OTHER EPISODES YOU'LL LOVE: 🎙️Episode 1: I Hung Up My Lockbox (And Found What I Was Actually Meant to Build) COME HANG OUT WITH ME: ❤️ Follow Above Asking: @aboveaskingpodcast ❤️ Let's be Instagram friends: @thealyssastalker 💭 Got any questions? Submit your question for advice from me on the show HERE FOLLOW & REVIEW: Are you loving the podcast? I'd appreciate it if you could take a few seconds to do these two things: 👉🏻 First, follow this podcast wherever you listen. That way new episodes hit your feed automatically and you won't miss anything. 👉🏻 Second, leave a review on Apple Podcasts or drop a comment on Spotify This helps me reach more agents who are ready to build a bingeable brand with intentional real estate branding and content marketing for real estate agents. Thanks for tuning in to the Above Asking podcast! I'll catch you next week. New episodes drop every Thursday!

    9 min

  6. FEB 19

    I Hung Up My Lockbox (And Found What I Was Actually Meant to Build)

    What happens when you realize the version of success you built doesn’t feel like where you’re meant to stay? In this episode, I’m opening up about the double life I was quietly living — still selling homes on paper while feeling pulled toward something bigger behind the scenes. I’m sharing the identity shift I didn’t talk about, the fear of letting go before I knew what was next, and the moment I finally hung up my lockbox for good. This is the real story of how I moved from transactions into strategy, why content and branding were the parts of the business that truly lit me up, and what I discovered on the other side of trusting that pull. If something has been feeling a little off or you’ve been craving a more aligned way to build your business, I want you to feel seen here. You’ll walk away feeling clearer, steadier, and more confident trusting your instincts and you might just recognize a piece of your own story in mine. If this resonates and you're ready to start attracting real estate clients on Instagram, join Coffee & Contracts for the content, coaching, and strategy to turn your account into a lead-generating machine. Join us today! 00:30 – Why Living Authentically as an Agent Matters More Than Following the Crowd 00:54 – How Owning Your Double Life Can Lead to Your True Passion in Real Estate 03:10 – The Real Impact of Shifting from Transactions to Content, Branding, and Education 11:34 – Why This Podcast Ditches Cookie-Cutter Tips for Strategy That Fits You 14:18 – What “Above Asking” Means for Building a Brand Clients Crave (Not Just Choose) 13:34 – How to Take the First Step Toward a Business You’re Actually Obsessed With 🎥 Watch the podcast on YouTube: https://youtu.be/8n1RfJ8ChaU COME HANG OUT WITH ME: ❤️ Follow Above Asking: @aboveaskingpodcast ❤️ Let's be Instagram friends: @thealyssastalker 💭 Got any questions? Submit your question for advice from me on the show HERE FOLLOW & REVIEW: Are you loving the podcast? I'd appreciate it if you could take a few seconds to do these two things: 👉🏻 First, follow this podcast wherever you listen. That way new episodes hit your feed automatically and you won't miss anything. 👉🏻 Second, leave a review on Apple Podcasts or drop a comment on Spotify This helps me reach more agents who are ready to build a bingeable brand with intentional real estate branding and content marketing for real estate agents. Thanks for tuning in to the Above Asking podcast! I'll catch you next week. New episodes drop every Thursday!

    16 min

  7. FEB 13

    Welcome to Above Asking!

    What if the reason your content isn’t working has nothing to do with what you’re posting… and everything to do with how you’re thinking about it? If you’re a real estate agent who’s showing up, staying consistent, and doing everything you’ve been told to do but still wondering if it’s actually leading anywhere, this podcast is for you. I’m not here to teach you more tips on what to post, but a fresh way to think about your content, your brand, and the way you show up online so it actually connects, attracts, and converts. I’ll share what’s working right now, what’s changing in the industry, and how to build a brand that feels like you without copying everyone else or burning out trying to keep up. My goal is to help you trust your instincts, cut through the noise, and create a business you’re genuinely obsessed with. If you’ve been craving clarity, direction, and a smarter way forward, you’re in the right place! Make sure to hit FOLLOW wherever you listen. That way new episodes hit your feed automatically and you won't miss anything. They drop every Thursday. Want more? Join us inside Coffee & Contracts for content, coaching and strategy to turn your Instagram into a lead-generating machine. To join us, click HERE I can’t wait to chat with you soon! COME HANG WITH ME: ❤️ Follow Above Asking: @aboveaskingpodcast ❤️ Let's be Instagram friends: @thealyssastalker

    2 min

Trailer

5
out of 5
15 Ratings

About

Most real estate podcasts tell you what to post—the trends, the templates, the strategies everyone swears by. Above Asking is different. This is a perspective-driven show for the next-gen real estate agent who wants to build a brand that stands out by learning how to think, not just what to do. If you're showing up, posting consistently, doing all the things, but you're starting to wonder if any of this is actually going to work, you're in the right place. Everyone's giving you the what. Nobody's teaching you the how. So you're out here with no real strategy behind any of it, and it's way harder than it looked. That's exactly what I'm here to help you change. On Above Asking, I help you stop copying what everyone else is doing and start building a content and brand strategy you actually trust. One that attracts the right clients and feels like yours. We're talking about what's working right now, what's coming next, and how to build a business clients are drawn to without chasing every trend or burning yourself out trying to keep up. I'm Alyssa Stalker. I started as a solo agent, built my business through content and connection, and now I help other agents do the same as Head of Member Education and Strategy at Coffee & Contracts. This show is where I break down what's working, what's changing, and how to move your business forward through it all. If you're ready to think differently, cut through the noise, and build a brand you're obsessed with, hit play! Popular Topics Include: Content marketing for real estate agents, real estate branding, real estate marketing strategy, social media marketing for realtors, how to stand out as a real estate agent, real estate agent content strategy, real estate marketing that actually works, modern real estate marketing, personal branding as a real estate agent, content that converts in real estate, building a brand on Instagram, generating real estate leads on social media

Information

You Might Also Like