Above Asking, Content Marketing and Real Estate Branding Strategy for Real Estate Agents

Alyssa Stalker

Most real estate podcasts tell you what to post—the trends, the templates, the strategies everyone swears by. Above Asking is different. This is a perspective-driven show for the next-gen real estate agent who wants to build a brand that stands out by learning how to think, not just what to do. If you're showing up, posting consistently, doing all the things, but you're starting to wonder if any of this is actually going to work, you're in the right place. Everyone's giving you the what. Nobody's teaching you the how. So you're out here with no real strategy behind any of it, and it's way harder than it looked. That's exactly what I'm here to help you change. On Above Asking, I help you stop copying what everyone else is doing and start building a content and brand strategy you actually trust. One that attracts the right clients and feels like yours. We're talking about what's working right now, what's coming next, and how to build a business clients are drawn to without chasing every trend or burning yourself out trying to keep up. I'm Alyssa Stalker. I started as a solo agent, built my business through content and connection, and now I help other agents do the same as Head of Member Education and Strategy at Coffee & Contracts. This show is where I break down what's working, what's changing, and how to move your business forward through it all. If you're ready to think differently, cut through the noise, and build a brand you're obsessed with, hit play! Popular Topics Include: Content marketing for real estate agents, real estate branding, real estate marketing strategy, social media marketing for realtors, how to stand out as a real estate agent, real estate agent content strategy, real estate marketing that actually works, modern real estate marketing, personal branding as a real estate agent, content that converts in real estate, building a brand on Instagram, generating real estate leads on social media

Episodes

  1. 14H AGO

    Why Your Likes Aren’t Generating Real Estate Leads on Social Media

    What if the reason your content isn’t bringing in real estate leads has nothing to do with your likes? I’m calling out the trap so many agents are stuck in… posting, refreshing, and quietly wondering why the attention isn’t turning into conversations. In this episode, I’m breaking down what engagement actually means, the two signals the algorithm really pays attention to, and why treating social media like a billboard is keeping you invisible to the people who matter most. We’ll get into how to shift your focus away from vanity metrics and toward the kind of interactions that build trust, relationships, and local recognition over time. I’ll also walk you through the simple habit that helps you train the algorithm to find the right people — not just more people. By the end, you’ll feel clear on what to track, where to put your energy, and how to show up online in a way that actually supports your real estate business. Because once this clicks, you stop chasing attention and start creating real momentum. Hit play and let’s dive in. And if this resonates and you're ready to start attracting real estate clients on Instagram, join Coffee & Contracts for the content, coaching, and strategy to turn your account into a lead-generating machine. Join us today! 01:33 – Why Likes Are a Vanity Metric And Don’t Lead to Clients 02:39 – What Real Engagement Means: Saves, Shares, and Two-Way Conversation 04:45 – The Real Estate Agent’s Advantage: Small, Intentional Connections Count Most 5:44 – How to Use Social Media to Build Relationships in Your Local Community 08:32 – Stop Tracking Likes. What To Track Instead 🎥 Watch the podcast on YouTube: https://youtu.be/88PYgDrSXgU COME HANG OUT WITH ME: ❤️ Follow Above Asking: @aboveaskingpodcast ❤️ Let's be Instagram friends: @thealyssastalker 💭 Got any questions? Submit your question for advice from me on the show HERE FOLLOW & REVIEW: Are you loving the podcast? I'd appreciate it if you could take a few seconds to do these two things: 👉🏻 First, follow this podcast wherever you listen. That way new episodes hit your feed automatically and you won't miss anything. 👉🏻 Second, leave a review on Apple Podcasts or drop a comment on Spotify This helps me reach more real estate agents who want to build a bingeable brand. Thanks for tuning in to the Above Asking podcast! I'll catch you next week. New episodes drop every Thursday! Mentioned in this episode: Okay, don’t miss this! I’m gifting 3 of you a FREE month inside Coffee & Contracts. Get the entry steps and all the details right here: https://above-asking.captivate.fm/giveaway

    11 min
  2. 14H AGO

    Are You Accidentally Training the Algorithm to Ignore You? (Here's How to Fix It)

    You’re showing up, posting consistently, doing all the right things… so why does it feel like the algorithm is quietly ignoring you? In this episode, I’m calling out the hidden pattern I see with so many real estate agents who are creating great content but still not seeing it turn into real business. I break down what’s actually happening behind the scenes, why posting more can sometimes make you less visible, and the subtle way you might be training the algorithm to get confused about who you help and what you do. I’ll also walk you through the simple shift that changes everything — one that brings clarity, purpose, and direction back into your content without adding more to your plate. By the end, you’ll feel a sense of relief knowing you don’t need to do more, you just need to do it differently. And once you look at your recent posts through this new lens, you might realise the answer has been right in front of you the whole time. Hit play and let’s dive in. And if this resonates and you're ready to start attracting real estate clients on Instagram, join Coffee & Contracts for the content, coaching, and strategy to turn your account into a lead-generating machine. Join us today! 00:01 – Why Posting More Without Strategy Actually Lowers Your Visibility 02:13 – How Random Content Confuses the Algorithm (and Your Audience) 04:05 – The Simple Shift: Post with Purpose, Not Just for Consistency 05:19 – Why Copying Others Won’t Attract Your Ideal Client 07:20 – The Content Audit: The Quick Fix to Refocus Your Brand 🎥 Watch the podcast on YouTube: https://youtu.be/RueHpxGEiUQ COME HANG OUT WITH ME: ❤️ Follow Above Asking: @aboveaskingpodcast ❤️ Let's be Instagram friends: @thealyssastalker 💭 Got any questions? Submit your question for advice from me on the show HERE FOLLOW & REVIEW: Are you loving the podcast? I'd appreciate it if you could take a few seconds to do these two things: 👉🏻 First, follow this podcast wherever you listen. That way new episodes hit your feed automatically and you won't miss anything. 👉🏻 Second, leave a review on Apple Podcasts or drop a comment on Spotify This helps me reach more real estate agents who want to build a bingeable brand. Thanks for tuning in to the Above Asking podcast! I'll catch you next week. New episodes drop every Thursday! Mentioned in this episode: Okay, don’t miss this! I’m gifting 3 of you a FREE month inside Coffee & Contracts. Get the entry steps and all the details right here: https://above-asking.captivate.fm/giveaway

    10 min
  3. 14H AGO

    I Hung Up My Lockbox (And Found What I Was Actually Meant to Build)

    What happens when you realize the version of success you built doesn’t feel like where you’re meant to stay? In this episode, I’m opening up about the double life I was quietly living — still selling homes on paper while feeling pulled toward something bigger behind the scenes. I’m sharing the identity shift I didn’t talk about, the fear of letting go before I knew what was next, and the moment I finally hung up my lockbox for good. This is the real story of how I moved from transactions into strategy, why content and branding were the parts of the business that truly lit me up, and what I discovered on the other side of trusting that pull. If something has been feeling a little off or you’ve been craving a more aligned way to build your business, I want you to feel seen here. You’ll walk away feeling clearer, steadier, and more confident trusting your instincts and you might just recognize a piece of your own story in mine. If this resonates and you're ready to start attracting real estate clients on Instagram, join Coffee & Contracts for the content, coaching, and strategy to turn your account into a lead-generating machine. Join us today! 00:30 – Why Living Authentically as an Agent Matters More Than Following the Crowd 00:54 – How Owning Your Double Life Can Lead to Your True Passion in Real Estate 03:10 – The Real Impact of Shifting from Transactions to Content, Branding, and Education 11:34 – Why This Podcast Ditches Cookie-Cutter Tips for Strategy That Fits You 14:18 – What “Above Asking” Means for Building a Brand Clients Crave (Not Just Choose) 13:34 – How to Take the First Step Toward a Business You’re Actually Obsessed With 🎥 Watch the podcast on YouTube: https://youtu.be/8n1RfJ8ChaU COME HANG OUT WITH ME: ❤️ Follow Above Asking: @aboveaskingpodcast ❤️ Let's be Instagram friends: @thealyssastalker 💭 Got any questions? Submit your question for advice from me on the show HERE FOLLOW & REVIEW: Are you loving the podcast? I'd appreciate it if you could take a few seconds to do these two things: 👉🏻 First, follow this podcast wherever you listen. That way new episodes hit your feed automatically and you won't miss anything. 👉🏻 Second, leave a review on Apple Podcasts or drop a comment on Spotify This helps me reach more real estate agents who want to build a bingeable brand. Thanks for tuning in to the Above Asking podcast! I'll catch you next week. New episodes drop every Thursday! Mentioned in this episode: Okay, don’t miss this! I’m gifting 3 of you a FREE month inside Coffee & Contracts. Get the entry steps and all the details right here: https://above-asking.captivate.fm/giveaway

    17 min

Ratings & Reviews

5
out of 5
3 Ratings

About

Most real estate podcasts tell you what to post—the trends, the templates, the strategies everyone swears by. Above Asking is different. This is a perspective-driven show for the next-gen real estate agent who wants to build a brand that stands out by learning how to think, not just what to do. If you're showing up, posting consistently, doing all the things, but you're starting to wonder if any of this is actually going to work, you're in the right place. Everyone's giving you the what. Nobody's teaching you the how. So you're out here with no real strategy behind any of it, and it's way harder than it looked. That's exactly what I'm here to help you change. On Above Asking, I help you stop copying what everyone else is doing and start building a content and brand strategy you actually trust. One that attracts the right clients and feels like yours. We're talking about what's working right now, what's coming next, and how to build a business clients are drawn to without chasing every trend or burning yourself out trying to keep up. I'm Alyssa Stalker. I started as a solo agent, built my business through content and connection, and now I help other agents do the same as Head of Member Education and Strategy at Coffee & Contracts. This show is where I break down what's working, what's changing, and how to move your business forward through it all. If you're ready to think differently, cut through the noise, and build a brand you're obsessed with, hit play! Popular Topics Include: Content marketing for real estate agents, real estate branding, real estate marketing strategy, social media marketing for realtors, how to stand out as a real estate agent, real estate agent content strategy, real estate marketing that actually works, modern real estate marketing, personal branding as a real estate agent, content that converts in real estate, building a brand on Instagram, generating real estate leads on social media