Local Media HQ

TJ Larkin
  • 3.7 (3)
  • Entrepreneurship
  • Updated Weekly

Local Media HQ is the definitive podcast and consulting resource for entrepreneurs or anyone interested in modern, creator-led local media brands, as well as local newsletters. Host TJ Larkin provides exclusive insights, proven frameworks, and actionable strategies that help local media and newsletter publishers accelerate growth and maximize profitability. P.S. If you're monetizing an audience, check out greetform, the form that turns your signup moment into instant revenue. greetform.com

  1. Sep 28

    Local Directory is his Best Sponsorship Funnel (Part 2)

    Build a greetform that turns new newsletter subscribers into data, leads, and offers, https://greetform.com/ Ken Jee built Austin Founders Feed into a newsletter for Austin founders and entrepreneurs, growing it to approximately 6,500 subscribers by the time of this recording. After years of creating data science content on YouTube, Ken is now focused on local media, newsletter growth, community-building, and AI-resilient businesses in Austin. In this Local Media HQ interview, Ken walks through how Austin Founders Feed grew through Meta ads, organic community campaigns, founder interviews, sponsorships, and a local business directory. He explains why partnered expert columns can outperform traditional ad placements, how the directory became a source of warm sponsorship leads, and why real-world relationships are becoming more valuable as AI makes content easier to commoditize. Ken also shares his plans for the Austin Creator Brief, a newsletter agency for content creators, creator-focused events, and a potential physical space for Austin’s creator economy. Ken’s guiding principle is that local media should create win-win relationships by investing in the community before asking for anything in return. Chapters 00:00 The vision for a physical creator space in Austin 09:09 How Austin Founders Feed's business directory works 13:56 Why monetizing a newsletter requires sales 16:03 Ad break 16:54 Choosing sponsorships that create real value 21:48 Ken's advice for building and nurturing community 28:05 Using Luma to grow local events 30:06 Final thoughts on relationships, community, and AI Guest Links LinkedIn: https://www.linkedin.com/in/kenjee/Austin Founders Feed: https://www.austinfoundersfeed.com/Austin Creator Brief: https://austincreatorbrief.com/AI Survival Guide: https://ai-survival-guide.beehiiv.com/The Growth Account: https://the-growth-account.beehiiv.com/ Work with me: https://www.localmediahq.com/ Discord: https://discord.localmediahq.com/ TJ on LinkedIn: https://www.linkedin.com/in/tjlarkin1 TJ on X: https://x.com/TJLarkin23 TJ on Instagram: https://www.instagram.com/tj.larkin #LocalMedia #Entrepreneurship #NewsletterGrowth #CommunityBuilding #AustinFoundersFeed #CreatorEconomy #NewsletterMonetization #CommunityEvents #KenJee #LocalMediaHQ

  2. Sep 22

    His Local B2B Newsletter Sells Out Expert Columns (Part 1)

    Build a greetform that turns new newsletter subscribers into data, leads, and offers, https://greetform.com/ Ken Jee built Austin Founders Feed into a newsletter for Austin founders and entrepreneurs, growing it to approximately 6,500 subscribers by the time of this recording. After years of creating data science content on YouTube, Ken is now focused on local media, newsletter growth, community-building, and AI-resilient businesses in Austin. In this Local Media HQ interview, Ken walks through how Austin Founders Feed grew through Meta ads, organic community campaigns, founder interviews, sponsorships, and a local business directory. He explains why partnered expert columns can outperform traditional ad placements, how the directory became a source of warm sponsorship leads, and why real-world relationships are becoming more valuable as AI makes content easier to commoditize. Ken also shares his plans for the Austin Creator Brief, a newsletter agency for content creators, creator-focused events, and a potential physical space for Austin’s creator economy. Ken’s guiding principle is that local media should create win-win relationships by investing in the community before asking for anything in return. Chapters 00:00 Ken Jee and Austin Founders Feed introduction 00:57 Why Ken started a local B2B newsletter 03:57 Austin Founders Feed's early growth and business model 06:19 Why expert columns build more trust than traditional ads 08:42 Using interviews and human content to stand out from AI 10:55 The Top Connectors campaign and organic growth 12:40 Building a collaborative local business community 15:19 Why local communities are a hedge against AI 16:05 Ad break 17:41 The Austin Creator Brief and Ken's three-business roadmap 19:37 Building a newsletter agency for content creators 23:08 Ken's vision for a larger national newsletter 26:54 How past relationships create long-term leverage 30:13 Why Ken prefers partnering on events Guest Links LinkedIn: https://www.linkedin.com/in/kenjee/Austin Founders Feed: https://www.austinfoundersfeed.com/Austin Creator Brief: https://austincreatorbrief.com/AI Survival Guide: https://ai-survival-guide.beehiiv.com/The Growth Account: https://the-growth-account.beehiiv.com/ Work with me: https://www.localmediahq.com/ Discord: https://discord.localmediahq.com/ TJ on LinkedIn: https://www.linkedin.com/in/tjlarkin1 TJ on X: https://x.com/TJLarkin23 TJ on Instagram: https://www.instagram.com/tj.larkin #LocalMedia #Entrepreneurship #NewsletterGrowth #CommunityBuilding #AustinFoundersFeed #CreatorEconomy #NewsletterMonetization #CommunityEvents #KenJee #LocalMediaHQ

  3. Sep 14

    He Left His W-2 to Go All in on Local Media

    Build a greetform that turns new newsletter subscribers into data, leads, and offers, https://greetform.com/ Sam Harper built The Waco Buzz to 16,000 readers, left his corporate job three months ago, and is now full-time on local media in Waco, Texas, newsletter, social, job board, and community events. In this Local Media HQ interview, Sam walks through the side-hustle-to-full-time jump (the newsletter beat his W-2 pay for months first), why relationship capacity is the real unlock when you go full-time, how monthly Dinner Club made Waco Buzz feel like a real brand, Social Studies talks with local professors, and the big swing: renting Baylor’s football stadium for Waco’s first paper airplane championship. He also breaks down his LinkedIn “social selling” play, Meta grows the list; LinkedIn books senior meetings, plus “Good Life in Waco” surveys that feed the newsletter, job board, and a 30-day wealth campaign with a local partner. Caveat from Sam: events should be fun, get people doing something together, and stay easy to fulfill. He’s not trying to turn the stadium night into a bloated production. Chapters: 00:00 Sam Harper / The Waco Buzz intro 01:52 16,000 readers and going full-time 03:31 When the side hustle beat the W-2 06:42 Filling a 40-hour week with relationships 10:34 Community builder vs more products 13:33 Dinner Club and Social Studies 14:56 Paper airplane championship at Baylor Stadium 20:23 When local news covered Dinner Club 29:58 LinkedIn social selling playbook 36:18 Good Life in Waco (reader-generated stories) 39:09 Job board + 30-day wealth campaign 45:03 Where to find Sam Guest links discussed / find Sam: https://www.thewacobuzz.com/ https://www.instagram.com/waco.buzz/ https://www.linkedin.com/in/sam-harper-coach https://wacobuzz.beehiiv.com/ Work with me: https://www.localmediahq.com/ Discord: https://discord.localmediahq.com/ TJ on LinkedIn: https://www.linkedin.com/in/tjlarkin1 TJ on X: https://x.com/TJLarkin23 TJ on Instagram: https://www.instagram.com/tj.larkin #LocalMedia #NewsletterGrowth #Entrepreneurship #CommunityBuilding #WacoBuzz #DigitalMarketing #SideHustleToFullTime #LinkedInStrategy #LocalEvents #PodcastInterview

  4. Sep 3

    170 Roofing Leads From 12 Social Media Videos

    greetform turns a newsletter signup into revenue in the first few minutes: https://greetform.com/Katie Myers built Localish in Janesville, Wisconsin (about 65,000 people). Twelve videos for a free-roof giveaway pulled 170 leads. Her first dinner club got 50 people, and she barely has a newsletter.Katie is an insurance agency owner who opened in Janesville on March 1, 2020, knowing one person in town. Personal Facebook content was producing about $60,000 a month in new insurance business within the first year or two. Close rate on quotes is about 50% because people already know her. In 2025 she did 80 million views across platforms. About 50 million of those were content about small businesses and what was going on around town.She built a Localish app on Replit, got 1,800 downloads in the first month from three videos, could not pay the developer, and pivoted. Localish Janesville as a media brand started February 2026. It runs mainly on Facebook and TikTok (about 90,000 followers across platforms, Instagram under 1,000). She says it is averaging about a million views a month, all organic. She is launching Localish Madison with a partner (another insurance agency owner) and does not want her face on the brand. The vision is Localish in every city. She only wants advertisers spending $50,000+ a year on ads. She will not film a shop for $100.Dinner club: she heard it on this show and planned one that morning. First event, June 2026, 50 people, mostly strangers, town of 65,000. Four dinners this summer. A business-only dinner got 15 people. She is not repeating that. Localish Madison dinner club was announced the day before this recording.Free roof with Brady Boland / Rooster Roofing: idea from Cole Simpson (Soda City Simpson) on this show. Google Form, disclosed they would be contacted for a quote, stories used to pick the winner (not a hat draw). 11–12 videos, 170 form fills. Her private goal was 50. Local roofers pay $40 to $300 a lead. They gave the roof to a veteran's family (seven tours in Iraq, back surgery). She says they have already sold roofs off the list. Best videos: announcement clips and the call. A polished drone video was the worst. Crowd-sourced friend videos and a rooster mascot (Rufus) did better.Also in this episode: digitize your reputation, more volume beats three precious videos a week, a "who's hiring" poll that got 75 comments in under 24 hours, why BNI and chambers fail most operators, and why she wants to give away $100 million someday.Mentioned in this episodeRooster Roofing (Brady Boland): https://rooster-roofing.com/Cole Simpson / Soda City Simpson: https://www.youtube.com/@sodacitysimpsonLocalish Janesville Dinner Club: https://localishjanesvilledinnerclub.dnnr.io/Katie MyersEmail: thekatiemyers@gmail.comFacebook: https://www.facebook.com/ThekatiemyersshowTikTok: https://www.tiktok.com/@the_katie_myersInstagram: https://www.instagram.com/the_katie_myers/LinkedIn: https://www.linkedin.com/in/katie-myers-388515105Localish JanesvilleFacebook: https://www.facebook.com/LocalishjanesvilleTikTok: https://www.tiktok.com/@localishjanesvilleInstagram: https://www.instagram.com/localishjanesville/Build your own local media business:https://localmediahq.com/Subscribe to the weekly newsletter:https://www.localmediahq.com/subscribeJoin the community (Discord):https://discord.localmediahq.comFollow TJX: https://x.com/TJLarkin23Instagram: https://www.instagram.com/tj.larkinLinkedIn: https://www.linkedin.com/in/tjlarkin1Website: https://tjlarkin.com/Work with me:https://www.localmediahq.com/#LocalMedia #LocalNewsletters #Janesville #TikTok #DinnerClub #Roofing #Localish #NewsletterGrowth #AdSales #CreatorEconomy

  5. Aug 10

    How to Build a Local Media Business that Scales

    Local Media Camp: localmediacamp.com (discount code: LOCALHQ) Check out Greetform here: https://greetform.com/ Join TJ Larkin as he interviews David Grant, GM at Blue Engine Collaborative, to dissect what separates struggling local publications from thriving media businesses. David breaks down data from thousands of media organizations, explaining why print mailing targeting high-value zip codes remains an unbeatable ad format and how Facebook's creator monetization features are paying smaller publishers real monthly returns. Throughout the episode, David emphasizes the role of localized storytelling, training dedicated ad sales personnel, and expanding media brands beyond standard editorial into local agency work. The discussion highlights real success stories from publications taking advantage of short-form video, intern talent programs, and experiential community events like dinner clubs and local summits. If you are looking to build or scale a local media empire, this interview delivers straight talk, practical frameworks, and high-impact monetization strategies you can deploy immediately in your market. Guest Information: Name: David Grant Company: Blue Engine Collaborative Website: blueenginecollaborative.com Upcoming Event: Local Media Camp (October 14–16, Durham, NC) at localmediacamp.com (Discount Code: LOCALHQ) Socials: Instagram: @_austinpowell (Austin Powell, Meta Growth) Build your own local media business: https://localmediahq.com/   https://lightbreak.ai Subscribe to the Weekly Newsletter: https://www.localmediahq.com/subscribe  Join the Community (Discord): Connect with TJ, share ideas, ask questions, and be part of a growing creator & media community 👉 Join here: https://discord.localmediahq.com/ Follow My Journey Twitter/X: https://x.com/TJLarkin23  Instagram: https://www.instagram.com/tj.larkin  LinkedIn: https://www.linkedin.com/in/tjlarkin1  Website: https://tjlarkin.com/  Work With Me For brand partnerships, sponsorships, and business inquiries: tj@localmediahq.com   #LocalNews #LocalMedia #Publishing #MediaBusiness #Journalism #NewsletterGrowth #AdSales #DigitalPublishing #PrintMedia #MediaStrategy

  6. Jul 27

    The Unique Marketing Strategy Home Service Companies Are Missing

    Check out Greetform here: https://greetform.com/ In this episode of the Local Media HQ show, host TJ Larkin interviews Price Foulger, the creator of Low Tide Local in Northern California. Price shares his journey of launching a local newsletter focused on community events in Santa Cruz while simultaneously building a new roofing business. He explains how he views the newsletter not only as a passion project for community connection, but also as an effective, long-term marketing engine for high-ticket home services. Price walks through his early growth strategies, detail how organic posts on Facebook and Nextdoor brought in thousands of initial subscribers, followed by cost-effective Meta ad campaigns. The conversation covers the balance between short-term lead generation and long-term community trust, as well as how local media brands create "local gravity" that benefits backend business offers. Additionally, Price discusses leveraging technology to streamline operations, including using AI coding tools to build interactive, map-based event calendars for subscribers. The episode provides practical perspectives for local media operators and home service entrepreneurs looking to integrate media with traditional local business models. For more information or to connect with Price Foulger, visit his website at lowtidelocal.media. You can also follow his updates on Twitter and Instagram under the handle @PriceFoulger. Build your own local media business: https://localmediahq.com/   https://lightbreak.ai Subscribe to the Weekly Newsletter: https://www.localmediahq.com/subscribe  Join the Community (Discord): Connect with TJ, share ideas, ask questions, and be part of a growing creator & media community 👉 Join here: https://discord.localmediahq.com/ Follow My Journey Twitter/X: https://x.com/TJLarkin23  Instagram: https://www.instagram.com/tj.larkin  LinkedIn: https://www.linkedin.com/in/tjlarkin1  Website: https://tjlarkin.com/  Work With Me For brand partnerships, sponsorships, and business inquiries: tj@localmediahq.com   #LocalNewsletters #LocalMedia #HomeServices #RoofingBusiness #SantaCruz #Entrepreneurship #ContentMarketing #CommunityBuilding #BusinessGrowth #LocalMarketing

  7. Jul 20

    Transitioning from Instagram Page to Media Company

    Check out Greetform here: https://greetform.com/  In this episode, TJ Larkin interviews Travis from What's on Goldie to discuss how he built a massive local media presence on Australia's Gold Coast. Travis shares his journey from managing the platform as a side project to quitting his full-time tech sales job to go all-in on his media business. The conversation focuses heavily on how local publishers can leverage organic Instagram growth, integrate automated event calendars, and transition from a simple social media page into a highly profitable, multi-channel local media empire. Travis breaks down the exact mechanics behind his explosive Instagram growth, revealing why unbranded, raw carousels using native Instagram text massively outperform highly polished, heavily branded corporate content. He also discusses his innovative approach to managing local content creators through a custom-built portal, solving the common headache of content creation while scaling up inbound advertising demand from local venues. Additionally, they explore a brilliant strategy for utilizing Facebook group onboarding questions to rapidly grow a high-open-rate local newsletter. Viewers will walk away with actionable insights on monetization, including how to price and structure guaranteed event listings, carousel inclusions, and long-term multi-channel media packages. Travis emphasizes the long-term value of building community brand equity first and leveraging automation tools on the back end to keep operations lean while scaling into new geographic locations. Connect with Travis and check out his work via the What's on Goldie website at whatsongoldie.com. You can reach out directly via email at travis@whatsongoldie.com, follow his updates on Instagram (@whatsongoldie), or connect with him directly inside the Local Media HQ Discord community. Build your own local media business:https://localmediahq.com/  https://lightbreak.ai Subscribe to the Weekly Newsletter:https://www.localmediahq.com/subscribe  Join the Community (Discord): Connect with TJ, share ideas, ask questions, and be part of a growing creator & media community 👉 Join here: https://discord.localmediahq.com/ Follow My Journey Twitter/X: https://x.com/TJLarkin23 Instagram: https://www.instagram.com/tj.larkin LinkedIn: https://www.linkedin.com/in/tjlarkin1 Website: https://tjlarkin.com/  Work With MeFor brand partnerships, sponsorships, and business inquiries:tj@localmediahq.com   #LocalMedia #InstagramGrowth #LocalPublishing #DigitalMediaBusiness #Hyperlocal #ContentCreatorEconomy #InstagramCarousels #NewsletterGrowth #WhatsonGoldie #MediaMonetization

  8. Jul 13

    Earning $100k+ Running a Local Media Brand Part Time

    In this episode of the Local Media HQ Show, host TJ Larkin sits down with Andrew Smith, the founder of Huntsville Explorer, a hyper-local media brand based in Huntsville, Alabama. Andrew shares his journey of transitioning from a planned statewide blog network to running a hyper-focused city newsletter that currently boasts over 25,000 subscribers. The conversation breaks down the mechanics of local media monetization, organic and paid audience growth strategies, and how to effectively build authority within a specific geographic market. Andrew details the exact operational numbers behind Huntsville Explorer, revealing how the brand brought in $55,000 in revenue through the first six months of the year with a target of crossing six figures annually. He explains how he leveraged Facebook "Page Like" ads early on to build a massive 50,000-follower baseline, which served as a crucial psychological tool for establishing legitimacy with local business owners. Additionally, the episode covers the logistics behind his upcoming event, the Huntsville Food Fest, demonstrating how live events can generate substantial profit margins while providing free marketing opportunities for community restaurants. Listeners will walk away with actionable insights regarding local business outreach and advertiser psychology. Andrew explains why targeting companies with dedicated marketing budgets is vastly more efficient than selling to tightly run small businesses, and how naturally featuring brands before a pitch changes the sales dynamic. The episode emphasizes the necessity of automated low-ticket options for smaller local entities to protect your time while scaling your operations. The best place to reach Andrew is via email at andrew@hsv-explorer.com (or andrew@hsvexplorer.com) or by sending a direct message on the Huntsville Explorer Instagram account, where he remains highly active monitoring community outreach. Check out Greetform! https://greetform.com/ Build your own local media business:https://localmediahq.com/  https://lightbreak.ai Subscribe to the Weekly Newsletter:https://www.localmediahq.com/subscribe  Join the Community (Discord):Connect with TJ, share ideas, ask questions, and be part of a growing creator & media community👉 Join here: https://discord.localmediahq.com/ Follow My Journey Twitter/X: https://x.com/TJLarkin23 Instagram: https://www.instagram.com/tj.larkin LinkedIn: https://www.linkedin.com/in/tjlarkin1 Website: https://tjlarkin.com/  Work With MeFor brand partnerships, sponsorships, and business inquiries:tj@localmediahq.com   #LocalMedia #NewsletterGrowth #HuntsvilleExplorer #HyperLocal #DigitalMarketing #MediaEntrepreneur #FacebookAds #AudienceBuilding #LocalAdvertising #BusinessAutomation

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Ratings & Reviews

3.7
out of 5
3 Ratings

About

Local Media HQ is the definitive podcast and consulting resource for entrepreneurs or anyone interested in modern, creator-led local media brands, as well as local newsletters. Host TJ Larkin provides exclusive insights, proven frameworks, and actionable strategies that help local media and newsletter publishers accelerate growth and maximize profitability. P.S. If you're monetizing an audience, check out greetform, the form that turns your signup moment into instant revenue. greetform.com

Information

  • Creator
    TJ Larkin
  • Years Active
    2025 - 2026
  • Episodes
    87
  • Rating
    Clean
  • Copyright
    © TJ Larkin
  • Show Website
    Local Media HQ

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