DogCo Secrets

Michelle Kline
  • 5.0 (4)
  • Entrepreneurship

Ready to scale your pet care business? Practical advice you can implement easily and quickly to 10x the growth of your business, musings on the current state of the pet care industry, and all the tips and tricks I've learned from coaching over 200 companies in the last two years.

  1. 4d ago

    How One Experience Can Change Your Trajectory | Ep. 152

    Running a pet care business can be so independent that we get used to working without much connection to other owners. As the DogCo Business Summit begins, I’m sharing why bringing people together matters to me beyond the visibility or business opportunities a conference creates. In this short episode, I talk about the community gap I see among pet care business owners, how meeting in person can deepen relationships we’ve built online, and why those connections have become such a meaningful part of my own experience with DogCo. My encouragement is simple: get out of your comfort zone and spend time with people who understand your day-to-day life, share your goals, or are further ahead on the path you want to take. 🧠 Key Takeaways - Independent work can make it easy to overlook the need for community - The value of an industry event goes beyond its immediate business return - Digital community and in-person connection can support each other - Spending time together can deepen relationships with fellow owners and teammates - Those relationships are worth nurturing throughout the year, not just during a conference - Seek out people who understand the day-to-day realities of your business - Make time for owners who are further ahead or working toward similar goals - Getting out of your comfort zone is part of making meaningful connection a priority 🚀 Join Me at the DogCo Business Summit As this episode goes live, we’re kicking off the 2026 DogCo Business Summit. If you’re not joining us this year, I hope to see you in 2027. Keep an eye out for next year’s event and make room for time with people who understand what you’re building. Learn more about the Summit 👉 dogcosummit.com -M

  2. Sep 28

    Should You Pay Per Piece Or Hourly For Your Pet Care Team? | Ep. 151

    Should you pay your dog walkers and pet sitters per visit or by the hour? I’ve used both models, and while I prefer hourly pay for most team-based pet care businesses, there are situations where I would leave a working per-piece model alone. In this episode, I explain how pay structure affects labor costs, the applicants you attract, and compensation for training and additional responsibilities as your company grows. I share what changed when I moved my own team to hourly pay, plus what to consider before changing yours. These are general business principles, not legal or state-specific HR advice. Please verify the requirements for employee pay, time tracking, and mileage reimbursement in your state before making changes. #PetCareBusiness #EmployeeCompensation #DogWalkingBusiness ⏱️ Timestamps 0:00 - Hourly vs. per-piece pay and important considerations 2:12 - A hiring resource for owners starting to build a team 3:20 - My experience moving from per-piece to hourly pay 4:52 - When I would leave a working per-piece model alone 5:58 - Comparing per-visit payouts with hourly labor costs 8:27 - How pay structure can influence the applicants you attract 9:44 - Anchoring compensation to time instead of individual tasks 10:55 - Paying trainers for assessments and follow-up work 11:55 - Building a pay structure that supports employee progression 12:46 - Digital Summit tickets close September 30th 🧠 Key Takeaways • Evaluate your pay model through labor costs, compliance, hiring quality, and employee retention • Switching to hourly pay reduced labor costs by about 12% in my own business • A compliant per-piece model that supports healthy labor costs and a stable team may not need changing • Compare per-visit pay with its hourly equivalent, accounting for drive time and service volume • Consider how your compensation structure communicates the type of job you are offering • Clear expectations around availability help you understand staffing capacity and plan for new clients • Hourly pay anchors compensation to working time rather than a separate payout for every task • Additional responsibilities should come with additional pay, including when employees become trainers • Training assessments and follow-up work need a clear place in your compensation model • Think ahead about how field, trainer, admin, and management pay fit together as your team grows 🚀 Join Me Digitally at the DogCo Business Summit In-person ticket sales are closed, but digital tickets are available until September 30th for the DogCo Business Summit, October 2nd-4th, 2026, in Winston-Salem, North Carolina. I’d love for you to take advantage of the education and bring new ideas back to your pet care company. Explore your digital ticket options 👉 dogcosummit.com -M

  3. Sep 21

    How to Get the Most Out of Investing In Education | Ep. 150

    Getting your money’s worth from business education doesn’t mean consuming every lesson or implementing every idea. I’ve seen pet care companies get more out of a program by focusing on a specific problem they need to solve, rather than trying to absorb everything at once. With the DogCo Business Summit approaching, I’m sharing three ways to get more value from conferences, coaching, and workshops: define the changes that would make the investment worthwhile, build relationships you can keep nurturing, and learn what not to do. I also explain why I recommend choosing three implementation priorities after an event, how ongoing relationships with other entrepreneurs have helped me, and what your experience as a customer can teach you about running your own pet care business. #BusinessEducation #EntrepreneurNetworking #PetCareBusiness ⏱️ Timestamps 0:00 - Getting more value from business education 1:40 - Why consuming everything isn’t the goal 2:39 - Solving a specific problem instead of absorbing every lesson 4:33 - Turning conference notes into three priorities 5:54 - What would make the investment worth it? 7:57 - Building one or two lasting business relationships 10:13 - Finding nearby entrepreneurs through your community 11:02 - Learning what not to do 11:55 - What being a customer can teach you about your business 🧠 Key Takeaways • Define the specific changes that would make an educational investment worthwhile • Use coaching programs as ongoing resources rather than a checklist to finish • Take good notes during a conference, then choose three implementation priorities • Trying to implement every idea can create overwhelm instead of progress • Focus on one or two relationships you can realistically nurture after the event • Follow-up conversations can extend the value of your business connections • Learn from what did not work for other owners, not just their success stories • Pay attention to the clarity of the communication and service delivery you receive • Study other businesses with curiosity rather than becoming overly critical 🚀 Join Me at the DogCo Business Summit If you’re ready to turn business education into a clearer plan for your pet care company and connect with other owners, I’d love to have you join us at the DogCo Business Summit. Digital tickets available 👉 dogcosummit.com -M

  4. Sep 14

    Repost: 3 Things I Wish I Could Tell Coaching Clients | Ep. 149

    In this throwback episode, I am sharing three honest truths that I wish I could tell coaching clients when they are deep in the struggle. These are insights I hold closely in my own business, and they shape how I coach, how I lead, and how I navigate hard seasons. Some of these truths are not always easy to hear in the moment, but they absolutely transform how you show up in your business long term. If you ever feel like you are carrying too much, worrying about things you cannot control, or frustrated by slow progress, this episode is for you. I hope it gives you a sense of grounding, power, and clarity for the road ahead. ✨ Key Takeaways • If it is outside your control, it is not worth the time and energy you are giving it • You have more control than you think, and extreme ownership can change everything • The work has to get done regardless of how you feel about it • Your mindset is one of your strongest business assets • Avoidance feels safe in the moment but creates more pain in the long run

  5. Sep 11

    Recognizing Trade Offs: It's a Choice | Ep. 148

    Every meaningful goal comes with a trade-off. That does not mean we should assume success has to be painful, exhausting, or destructive, but it does mean that the time, focus, money, energy, and attention required to build something meaningful have to come from somewhere. In this episode, I’m sharing something I’ve been sitting with in my own journey as a business owner: learning to acknowledge the cost of the things I want without letting that cost become a reason not to try. We talk about challenging the assumption that something has to be hard, why comfort may be one of the most expensive currencies of entrepreneurship, the role of healthy friction in growth, and how to decide whether the trade-offs your business requires are ones you are actually willing to make. 🧠 Key Takeaways - Every meaningful business goal will require some form of trade-off - Assuming success has to be difficult can become a limiting belief before you even begin - Asking “what if this were easy?” can change how you approach a challenge - You do not need to assume what success will cost, but you should recognize that there will be a cost - Trade-offs can show up through time, money, focus, comfort, relationships, or attention - The most expensive currency of growth may sometimes be your own comfort - Uncomfortable conversations and learning new skills can be part of moving toward the business you want - Healthy friction is not necessarily conflict and can be part of strong, authentic relationships - Entrepreneurship often moves in cycles where periods of struggle are followed by greater clarity and progress - Choosing a different path is not automatically the same thing as giving up - Decisions made purely from fear or burnout deserve a closer look - It is worth asking whether the trade-offs required by your business still align with the life you actually want 🚀 Join Me at the DogCo Business Summit If you’re ready to think more intentionally about what you want from your business, strengthen the way you lead, and build a pet care company that supports the life you actually want to create, I’d love to have you join us at the DogCo Business Summit, October 2nd-4th in Winston-Salem, North Carolina. In-person and digital tickets available 👉 dogcosummit.com -M

  6. Sep 7

    3 Strategies to Influence Client Retention | Ep. 147

    When I owned my pet care company, I put a lot of energy into bringing in new clients. Looking back, I would have focused much more on keeping them. A new booking is only the beginning of the relationship, and the real opportunity is becoming the company clients turn to again and again. In this episode, I break down how to build client retention systems that help your dog walking or pet sitting business grow without keeping you at the center of every relationship. We cover client-journey data, stronger onboarding, and consistent follow-up, including why your inquiry form shouldn't require everything you need to deliver the service. I also challenge the idea that staying in touch is “bothering” your clients and explain how to make it easier for them to keep choosing your business. #ClientRetention #PetCareBusiness #BusinessGrowth ⏱️ Timestamps 0:00 - Returning from time off and refocusing on growth 1:15 - Why I overemphasized new client acquisition 2:36 - The long-term value behind a client's first booking 5:18 - Three ways owners handle client relationships as they scale 8:30 - Strategy #1: Track your client journey and conversions 10:18 - Strategy #2: Build stronger client onboarding 12:12 - When a complicated process drives potential clients away 13:59 - An inquiry form is not an intake form 15:29 - Strategy #3: Create consistent client touchpoints 17:08 - Joey Coleman's client retention workshop at the Summit 🧠 Key Takeaways - A client's first few dog walks may not cover the time invested in onboarding - Stepping back as the owner requires systems that maintain the client relationship - Track where leads come from, how they move through onboarding, and what they book - Start with a few useful metrics instead of trying to measure everything at once - Strong onboarding sets expectations for the relationship that follows - Better onboarding does not mean making the process more complicated - Separate the information needed for an initial inquiry from what is required to provide care safely - Experience your own onboarding process before assuming a lost lead was simply a poor fit - Respectful follow-up belongs in your client experience, not just your new-client sales process - Map your client journey around the ongoing relationship and repeat bookings you want to build 🚀 Join Me at the DogCo Business Summit If you're ready to strengthen client relationships and build a pet care business that keeps people coming back, I'd love to have you join us at the DogCo Business Summit, October 2nd-4th, 2026, in Winston-Salem, North Carolina. Joey Coleman is returning for a half-day workshop focused specifically on client retention, with in-person and livestream ticket options. Learn more about the workshop and Summit tickets 👉 dogcosummit.com -M

  7. Sep 4

    5 Reasons You Should Stop Trying to Grow | Ep. 146

    Growth is usually treated as the obvious goal in business, but sometimes pushing for more revenue, more clients, and a bigger team is exactly the wrong move. If the foundation underneath your pet care business isn't healthy, adding more volume can amplify the problems you already have instead of solving them. In this episode, I break down five situations where I would recommend easing off the gas and fixing what's happening inside the business first. We talk about profitability, client capacity, client retention, hiring pipelines, and employee turnover, plus how to recognize when growth is actually creating more chaos, expense, and unnecessary effort. The goal isn't to stay small. It's to build a company that's actually ready to handle the growth you're asking for. 🧠 Key Takeaways - More revenue does not automatically solve a profitability problem - A small business can be highly profitable while a much larger business can still lose money - Growth tends to magnify weak margins rather than repair them - If you cannot confidently onboard additional clients, capacity needs to come before marketing - Client retention is a direct growth lever, not just a customer service metric - Understanding why clients leave helps separate preventable churn from unavoidable churn - A healthy hiring pipeline should exist before you desperately need another employee - Waiting until you're understaffed to begin recruiting puts your business on the defensive - High employee turnover creates unnecessary training costs, operational chaos, and lost momentum - Sustainable growth should feel supported by the business underneath it, not like you're constantly trying to outrun problems 🚀 Join Me at the DogCo Business Summit If you're ready to build stronger foundations, improve profitability, strengthen your team, and grow a pet care company that's actually prepared for its next stage, I'd love to have you join us at the DogCo Business Summit, October 2nd-4th in Winston-Salem, North Carolina. In-person and digital tickets available 👉 dogcosummit.com -M

  8. Aug 31

    The Biggest Mistake I Made with DogCo in 2026 (So Far) | Ep. 145

    The more I’ve learned and grown as a business owner this year, the more clearly I’ve been able to see everything I still want to improve. What I didn’t expect was how easily that awareness could turn into insecurity, hesitation, and even a desire to become less visible inside my own business. In this episode, I’m peeling back the curtain on one of my biggest lessons from 2026: learning that two seemingly contradictory things can be true at the same time. DogCo can be creating meaningful, life-changing results for pet care companies AND still have areas where I want to become a better leader, improve our systems, and create even more impact. If you’ve ever struggled to celebrate how far you’ve come because you’re hyper-focused on how far you still have to go, this episode is for you. #EntrepreneurMindset #BusinessLeadership #PetCareBusiness ⏱️ Timestamps 0:00 - My biggest business mistake of 2026 0:55 - A year of growth and a completely new DogCo model 2:02 - When learning more makes you realize how much you don’t know 3:21 - The insecurity that started affecting how I showed up 5:32 - What an outside review of DogCo revealed 7:10 - Learning how to hold two truths at the same time 8:29 - Celebrating impact while still seeing opportunities to improve 10:20 - Why new clients need quick wins before the hard work 11:12 - The biggest mistake I made this year 12:09 - My commitment for the rest of 2026 🧠 Key Takeaways - Growth often reveals how much more there is to learn - Becoming more skilled does not automatically make you feel more confident - Seeing opportunities for improvement does not erase the progress you have already made - Two seemingly contradictory truths can both be true at the same time - Your business can be deeply impactful and still have areas that need work - Constantly focusing on what is wrong can make it difficult to protect what is already working - Business owners need enough perspective to recognize both their strengths and their blind spots - New clients often need tangible early wins before they are ready for deeper, more difficult work - Better leadership does not require believing that everything you have done before was wrong - Insecurity can quietly reduce your willingness to market, lead, create, and be visible - You can honor how far your business has come while continuing to push yourself toward what it can become 🚀 Join Me at the DogCo Business Summit If you’re ready to become a stronger leader, see your business more clearly, and build a pet care company capable of creating greater impact without losing sight of what is already working, I’d love to have you join us at the DogCo Business Summit, October 2nd-4th in Winston-Salem, North Carolina. In-person and digital tickets available 👉 dogcosummit.com -M

See All (152)

5
out of 5
4 Ratings

About

Ready to scale your pet care business? Practical advice you can implement easily and quickly to 10x the growth of your business, musings on the current state of the pet care industry, and all the tips and tricks I've learned from coaching over 200 companies in the last two years.

Information

  • Creator
    Michelle Kline
  • Years Active
    2025 - 2026
  • Episodes
    152
  • Rating
    Explicit
  • Copyright
    © 2026 Michelle Kline
  • Show Website
    DogCo Secrets

You Might Also Like