X-Factor Marketing With Wendy Forsythe

eXp Media
  • 5.0 (4)
  • Marketing

Transform Your Brand. Elevate Your Business. Unleash Your Potential. Join marketing strategist Wendy Forsythe each week as she reveals the secrets behind building unforgettable brands that captivate and convert. With her extensive knowledge and proven track record of enhancing brand recognition for high-profile businesses, Wendy guides you through discovering what makes you extraordinary. This isn't just another marketing podcast—it's your roadmap to standing out in a crowded marketplace. Through actionable strategies, mindset shifts, and powerful storytelling techniques, you'll learn to identify your unique X-Factor and transform your marketing from forgettable to unforgettable. Ready to show up confidently and succeed authentically? Subscribe now and join the movement of professionals who are redefining what it means to market with purpose and passion. Follow Wendy: https://www.instagram.com/brandwendy/

  1. 22h ago

    Let Your Ego Go: Courtney Twiss on Building Now Nation, Multiple Income Streams

    ➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe Optimized YouTube DescriptionCourtney Twiss opened her brokerage six weeks after her third daughter was born, built Twiss Realty Group into one of the top brokerages in the Yosemite foothills, co-founded Now Nation, and along the way picked up a lending company, a commercial fencing business, and a boutique hotel that started as an $84,000 duplex. In this episode, Courtney breaks down the entrepreneurial mindset behind all of it, why she pivoted away from a ten year plan to dominate California, what it means to build a network without ego or noise, how she uses Claude to filter email and connect to Canva through AI integrations, and why becoming visible to AI search is the next frontier for real estate agents.Timestamps 0:00 - Intro: Broker, Investor, Hotel Owner, Now Nation Co-Founder 0:56 - From Lending to Real Estate: What the Banking World Taught Her 1:50 - Starting as a Realtor in 2007 (The Short Sale Years) 2:18 - Knowing She Wanted to Be a Broker from Day One 3:13 - Being a Young Mom and Teaming Up to Find Flexibility 4:05 - Opening Her Brokerage Six Weeks After Her Third Daughter Was Born 4:20 - Growing to Multiple Offices and Joining eXp in 2023 4:34 - Meeting Don Yocum Through Vistage 5:37 - The Pivot: Letting Go of the Ten Year Dominate California Plan 6:48 - Helping Others Get Clarity on Vision vs. Fulfillment 7:03 - People Have to Be Willing to Let Their Egos Go 9:10 - What Is Now Nation and How Did It Start 10:11 - Local Expert With Global Reach (Not an Or, an And) 10:59 - No Ego, No Pressure, No Noise: Why That Positioning Matters 12:30 - The Entrepreneurial Spirit Beyond Real Estate 13:01 - Four Companies: Fencing, Lending, Hotel, Real Estate 13:57 - The $84,000 Duplex That Became a Boutique Hotel 14:30 - Advice for Entrepreneurs: Go for It 15:36 - You Have to Be Willing to Fail More Than Others Even Try 16:29 - Women in Leadership: Stop Putting Yourself Last 17:14 - Invest in Yourself, You Will Be a Better Leader for Everyone 17:50 - Strong Female Leaders Attract Strong Female Leaders 18:01 - Instagram Strategy and Content Creation Systems 19:15 - Getting Over the Cringe and Learning to Fly a Drone 20:04 - Using Claude to Analyze Instagram Content 21:08 - Claude Integrations: Canva Pro, Email Filtering, Brand Kit 21:36 - Becoming Visible to AI Search (Not Just Google)22:16 - Courtney's X Factor: Not Being Afraid to Fail and Go for It 22:51 - How to Find Courtney: All Things Twiss on Instagram Key TakeawaysOpening a brokerage with a six-week-old is possible if you know what you want and go for it.It is not an or, it is an and. Local brand plus eXp equals local expert with global reach.Let your ego go. The vision you set at the start line may not be the right one for where you are now. You have to be willing to fail more than other people even try.Women put themselves last. Investing in yourself is not selfish. It is leadership.Strong female leaders attract other strong female leaders.Use Claude to filter email, connect to Canva Pro through integrations, and create content without opening the app manually. AI search visibility is the next frontier. Agents who optimize for it will have a real edge.Now Nation is five states, 100 agents, and growing with no ego, no pressure, and no noise.

    Let Your Ego Go: Courtney Twiss on Building Now Nation, Multiple Income Streams

  2. Jul 16

    Slower Market, Bigger Opportunity: Jimmy Miller on Real Time Signals & What You Should Do Right Now

    ➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe Zillow processes more real estate leads than almost anyone on the planet. But knowing what to do with a lead once you have received it is a completely different skill. Jimmy Miller, Zillow's agent enablement expert, spends his days inside that exact problem. His job is helping agents actually convert the opportunity sitting in front of them. In this episode, Jimmy breaks down his core philosophy (make the right thing to do the easy thing to do), the green dot real time browsing signal, how Zillow Pro connects buyer activity data directly into your CRM, the difference between generative and agentic AI explained simply, why the home value conversation is the most underused tool in any agent's database, and what separates agents who thrive on platforms from those who just show up on them. Plus Wendy shares her go-to content recommendation and Jimmy turns the tables with a great question at the end. Timestamps0:00 - Intro: What Is Agent Enablement and Why Does It Matter? 1:04 - Jimmy Miller: More Good Days Than Bad Days 1:53 - Enablement Is Not Even a Real Word (But It Means Everything) 2:38 - Make the Right Thing the Easy Thing to Do 3:32 - A Day in the Life of Agent Enablement at Zillow 5:13 - Book Smart vs. Agent Smart (Hood of the Car Moment) 6:48 - What Is Zillow Pro and Why Does It Matter for Agents? 7:35 - 70% of Buyers and Sellers Use Zillow During Their Transaction 8:49 - What Is My Agent and How Does Lead Exclusivity Work? 10:18 - The Timer Problem (And How Zillow Pro Solves It) 11:46 - No More Countdown Clock. Your Lead Is Yours Permanently. 14:13 - Real Time Signals: The Green Dot Strategy 15:44 - How to Use the Green Dot Without Being Creepy 16:48 - Tenured Agents Know What to Do Next. Here Is How to Get There Faster. 17:22 - Generative AI vs. Agentic AI Explained Simply 20:23 - Smart Messages: AI in Your CRM That Knows Your History 21:39 - The Grocery Store Problem (And Why It Matters) 22:56 - The One Thing Agents Leave on the Table Most Often 24:00 - Always Tell People What Their Home Is Worth 25:35 - The Win-Win Home Value Conversation 26:07 - What Is Your X Factor, Jimmy? 26:29 - Say Yes to Everything People Suggest You Consume 27:25 - How to Find Jimmy Miller and Zillow Academy 29:49 - Jimmy Turns the Tables: Wendy's Recommendation (Neil Patel) Key Takeaways:Make the right thing to do the easy thing to do. That is agent enablement in one sentence.70% of buyers and sellers in the U.S. use Zillow during their transaction.My Agent removes the countdown timer and makes a lead yours permanently on Zillow.The green dot means a lead is actively browsing right now. That is the moment to reach out.Tenured agents know what to do next. Smart tools give newer agents that same confidence.Generative AI is the back and forth you have with ChatGPT or Claude. Agentic AI is like hiring a VA and letting it work in the background.Smart messages let AI draft follow-ups using your full conversation history, including email, calls, and texts, all in one place.The most underused conversation in any agent's database is telling people what their home is worth.Best case it becomes a listing. Worst case the client feels great. There is no downside. Jimmy's X factor: say yes to every book, show, or podcast anyone recommends. The things you do not love teach you why other people do.Zillow Academy courses are free. Log in with your Zillow account and start there.

    Slower Market, Bigger Opportunity: Jimmy Miller on Real Time Signals & What You Should Do Right Now

  3. Jul 8

    The 46% Production Gap: Sean Soderstrom on Why Brokerages Lose More Than They Recruit

    ➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe Sean Soderstrom, founder and CEO of Courted, has built one of the most quoted data sources in real estate — and his numbers tell a story most brokerages aren't tracking closely enough. The average outgoing agent's production was $2.11 million. The average incoming agent replacing them produced $1.44 million. That's a 46% productivity gap. In this episode, Sean walks through his path from joining Compass when it had just 10 agents to co-leading McKinsey's residential real estate practice to founding Courted, why headcount is the wrong metric for brokerages to chase, why the sales manager might have the hardest job in the industry, why middle-tier producers are the most profitable (and most overlooked) segment of any roster, and what the data says about where brokerage M&A and agent migration are heading next. Timestamps0:00 - Intro: Sean Soderstrom, Founder & CEO of Courted1:12 - From Compass to McKinsey to Founder2:04 - The Moment Recruiting Became a Data Problem3:50 - Taking the Leap into Entrepreneurship6:23 - Starting with Data, Not Workflow8:05 - Predictive Analytics Before It Was Called AI8:58 - Early Pivots: Listening to the Wrong VC Feedback10:55 - The Hammer Looking for a Nail12:25 - Macro Pivots vs. Micro Pivots in Building Tech13:40 - An AI Company Building AI Products for AI Users14:06 - Why Recruiting and Retention Are Treated as Separate Strategies14:48 - The Sales Manager: Hardest Job in the Industry16:55 - Net Recruited Volume vs. Headcount Goals17:58 - The 46% Production Gap (The "In and Out" Report)18:51 - Why Losing Two and Hiring Two Isn't a Win19:29 - Headcount Doesn't Tie to the P&L20:10 - The Fixed Cost of Every Agent ($5K-$12K/Year)21:09 - Team Leaders Make the Same Mistake22:08 - Why Middle-Tier Producers Are Most Profitable (and Most Overlooked)23:13 - Hot Topics: Mergers, Consolidation, and Industry Trends24:50 - The Economics Behind Brokerage Profit Margin Decline25:42 - Why Well-Capitalized Companies Are Acquiring Now26:46 - Will M&A Continue Through the Year?27:47 - Agent Migration Trends Within "Houses of Brands"28:35 - Top 100 Brands Only Account for 59% of the Market29:35 - Why the Agent Gets Chosen Before the Brand30:42 - How to Find Sean Soderstrom and Courted Key TakeawaysAverage outgoing agent production: $2.11M. Average incoming: $1.44M. A 46% gap.Headcount doesn't tie to the P&L — net recruited volume doesThe sales manager is effectively the CFO, COO, CHRO, and CRO of their officeEvery agent carries a fixed cost of $5,000–$12,000/year, even non-producersMiddle-tier producers are the most profitable — and most overlooked — segmentHigh-split top producers are often less profitable than they appearRecruiting and retention should be one strategy, not twoBrokerage M&A is likely to continue due to declining margins and rising team economicsTop 100 brands account for only 59% of the U.S. marketConsumers choose the agent first, the brand secondThe right way to build a product: get sharp on the problem before talking solutions

    The 46% Production Gap: Sean Soderstrom on Why Brokerages Lose More Than They Recruit

  4. Jun 24

    From Retail to Real Estate: Amanda Miller on Equity, Community, & Why Change Happens with Movements

    ➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe Amanda Miller did not enter real estate the way most people do. She came from a corporate retail career — eight years at Gap Incorporated and a director of training and development role at Tilly's — before making the leap into real estate in 2018. Four months into her new career, her business partner had a health emergency and stepped away. She inherited 37 pending transactions and a full pipeline. She called it the duck strategy: gliding on top of the water, paddling furiously underneath. She figured it out — and that experience became the foundation of everything she has built since. Today Amanda is a broker associate at EXP Realty, founder of Valley Real Property in Fresno, California, and the newly appointed chair of the EXP Pride Network inside OneEXP. In this episode, Amanda talks about building 13,000 Instagram followers through authentic humanized content, her equity-focused business philosophy (all her favorite EQs: equality, equity, and emotional intelligence), why she stepped into the Pride Network chair role, and her belief that change happens with movements, not moments. Timestamps0:00 - Intro: Amanda Miller, Broker Associate, EXP Pride Network Chair1:00 - From Retail to Real Estate: The Background2:30 - Single Mom, Corporate Climb, Gap and Tilly's4:00 - Allowing Yourself the Space to Adopt the Risk5:15 - Shadowing Warren: Pitching a Job Before Getting Licensed7:00 - The Duck Strategy: 37 Pending Transactions in Month Four9:00 - Building a Name in the Local Market10:30 - Why Instagram? Using a Tool You Can Use Well12:00 - Professional and Polished + Humanized on Repeat13:30 - Cold Chicken and Watermelon: 30 Comments by Morning15:00 - Authentic Content Outperforms Polished Every Time16:15 - Community: The Personal Board of Directors17:45 - Equity Strategy: All Her Favorite EQs19:30 - Equality, Equity, and Emotional Intelligence21:00 - The EXP Pride Network: Why Timing Felt Right22:30 - Raising the Rainbow Flag as Visibility and Responsibility24:00 - Change Happens with Movements, Not Moments25:30 - Open Dialogue Over Defense27:00 - Meeting People Where They Are: Amanda's X Factor28:30 - How to Find Amanda Miller Key TakeawaysThe duck strategy: gliding on top, paddling furiously underneathMake yourself visible before you feel ready — that is what opens every doorPitch the role that doesn't exist yet — Amanda did it twice in corporate and once in real estate13,000 Instagram followers built on professional content humanized on repeatCold chicken at 8pm got 30 comments — authentic beats polished every timeAll her favorite EQs: equality, equity, and emotional intelligenceEquity in relationships, community, and physical assets — her full business philosophyBuild a personal board of directors — eliminate draining and negative energy intentionallyChange happens with movements, not momentsOpen dialogue and education create more change than argument and defenseMeeting people where they are is both a relationship skill and a business strategyX factor: external perspective and gaining trust by acknowledging where someone is

    From Retail to Real Estate: Amanda Miller on Equity, Community, & Why Change Happens with Movements

  5. Jun 17

    Work Is Not Your Whole Identity: What Qadra Evans, Mrs. Montana 2026, Taught Me About Bold Living

    ➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe What happens when an accomplished woman in real estate decides her career isn't the whole of who she is? She competes in a pageant. And she wins. In this episode of X-Factor Marketing, I sit down with Qadra Evans — a leader and connector I've known for years in the real estate industry — who recently won the title of Mrs. Montana 2026. Now she's heading to Mrs. America, and she's sharing everything: the preparation, the discipline, the platform, and the mindset that made it all possible. This conversation is for anyone who has ever felt like their job title was starting to swallow their identity. It's proof that you can be excellent at your career and still have room to chase something else — something that's purely, boldly yours. In this episode, you'll hear:Why Qadra Evans decided to compete — and why she did it for herself, not for anyone elseHow she managed a high-demand corporate career alongside 5:30 AM gym sessions, pageant prep, and social media batchingThe hardest part of the whole process (hint: it wasn't the swimsuit competition)Her platform, The House That She Built — and why she's reading books to kindergartners about women in the tradesWhat Mrs. America actually looks like: 10 days, three outfits a day, and the Super Bowl of pageantsHer X-Factor: being a cheerleader — and what that really means Resources mentioned:The House That She Built by Molly Elkwin — available on AmazonFollow Qadra Evans' journey: @MrsMontana2026 on InstagramQadra Evans' website: MrsMontana2026.comLeverage Your X-Factor by Wendy Forsythe — on Amazon (all proceeds benefit Extend a Hand) Connect with Wendy:Instagram: @wendyforsytheLinkedIn: Wendy ForsytheBook: Leverage Your X-Factor on Amazon Timestamps:0:00 — Introduction1:40 — Why Qadra Evans decided to compete in Mrs. Montana3:30 — The preparation: gym, interview practice, and time management6:00 — The decision and the five months of prep7:00 — The hardest part: learning to tell your own story9:30 — Tips for answering questions and pitching yourself11:00 — What Mrs. America looks like14:00 — Her platform: The House That She Built17:00 — Growing up and losing the spark — and what we can do about it20:00 — Her X-Factor: being a cheerleader

    Work Is Not Your Whole Identity: What Qadra Evans, Mrs. Montana 2026, Taught Me About Bold Living

  6. Jun 10

    The Table Wasn't Built for Us: 3 Moves Every Woman in Leadership Needs to Make Right Now

    ➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe In this episode of X-Factor Marketing, I'm giving you a front-row seat to one of the talks I'm most proud of — my keynote at HousingWire's The Gathering: "The Table Wasn't Built for Us: Stop Asking for a Seat." I open with the story of Anne Boden — a woman who spent 30 years in UK banking, rose to COO of the country's largest bank, pitched a transformative idea twice, and was ultimately told to retire at 54. Her response? She founded Starling Bank — the UK's first digital bank — which later sold for a billion dollars. Anne's story is proof that "too late" is a lie we tell ourselves. And it's the entry point for three moves I believe every woman in leadership needs to make right now. In this episode, you'll learn:Why fighting for a seat at a table that wasn't built for you is a strategy that's never going to work — and what to do insteadThe critical difference between mentorship and sponsorship, and why women need to sponsor each other more aggressivelyHow to be bold before you feel ready — and why waiting for the perfect moment is costing you opportunities right nowThe data behind the gender gap in real estate and mortgage C-suites — and why it's not a pipeline problemWhat Anne Boden's story really teaches us about confidence, timing, and building something great ⏱️ TIMESTAMPS0:00 - Intro: A Different Kind of Episode 1:15 - Meet Anne Boden: COO to Billion-Dollar Founder 3:30 - The Middle of the Story Is Where the Lessons Live 4:45 - The Reality: Talent Pipeline Is Full, C-Suite Hasn't Changed 5:30 - The Lie We Tell Ourselves (Imposter Syndrome) 6:15 - 53% of Female Founders Start Outside Their Background 7:00 - Move 1: Build Your Own Table 8:30 - Move 2: Advocate for Sponsorship Over Mentorship 10:15 - The Difference Between a Mentor and a Sponsor 11:30 - You Can Sponsor from Any Level 12:00 - Move 3: Be More Bold 13:30 - We Fight Hard for Everyone Else 14:15 - Figure It Out on the Go: One of Our Greatest Strengths 15:00 - Conclusion: Be Like Anne Boden 16:00 - Leverage Your X-Factor Book + Extend a Hand Charity 🎯 KEY TAKEAWAYS✔️ The table wasn't built for us — stop fighting for a seat, build your own room ✔️ Anne Boden was told to retire at 54 and founded a billion-dollar bank instead ✔️ 53% of female founders start businesses outside their background ✔️ Female founders over 40 are creating extraordinary opportunities ✔️ Mentorship guides — sponsorship opens doors ✔️ A sponsor says your name in rooms you're not in ✔️ You can sponsor from any level — advocacy changes things ✔️ We negotiate fiercely for others but not for ourselves ✔️ Ask for the opportunity before you feel ready — that's how you get it ✔️ You don't need the perfect plan — figure it out on the go ✔️ Fight for yourself with the same gusto you fight for everyone else

    The Table Wasn't Built for Us: 3 Moves Every Woman in Leadership Needs to Make Right Now

  7. Jun 4

    Use AI to Free Up Time to Be a Better Human: Russ Laggan's Framework for Real Estate Agents

    Russ Laggan did nine events in nine weeks. Thousands of agents. And the one idea he kept hearing from the best speakers in the room? Use AI to free up time to be a better human. In this episode, Russ — VP of Training at EXP University, author of Be Followable, and one of the most energetic voices in real estate training — breaks down exactly how agents should be thinking about AI right now. Not as a tool to replace relationships, but as a tool to protect time for them. Wendy also shares her daily digest workflow, how she uses Plod as a wearable AI note-taker, and why getting meeting notes off the shelf and into action is one of the highest-leverage moves you can make. ⏱️ TIMESTAMPS0:00 - Intro: Russ Laggan Is on a Tear1:33 - The One Big Idea from Nine Events in Nine Weeks2:13 - Use AI to Free Up Time to Be a Better Human3:49 - The Mindset Unlock for Agents Hesitant About AI5:23 - The Rob Story: Stop Rebuilding Every Form, Go Have Lunch with a Human6:15 - Find the Tool That Solves the Problem That Opens Up More Time6:45 - Market Update in 12 Seconds (Voice Prompting)7:18 - Wendy: I Just Talk to My Robot8:30 - Ask AI What You're Missing (Claude + Lovable Story)9:45 - The Scheduling App That Will Save 50 Interactions a Month10:50 - Where Should Agents Start with AI?11:30 - The $500/Hour vs. $20/Hour Activity Test12:20 - Anything You Do Over and Over Should Be Automated12:50 - Wendy's Daily Digest Workflow (Plod + End-of-Day Prompt)15:00 - The Wearable Note-Taker and Its "Interesting" Observations16:00 - Ask Your Robot How to Do It — It Will Tell You16:48 - EXP University Train the Trainer Program18:30 - What Train the Trainer Actually Looks Like19:30 - AI Prompts Embedded in EXP University Playbooks (Recipes)20:15 - Lean Into Being the Best You21:00 - Authenticity as Your Brand Strategy22:10 - Woodworking vs. Barbecuing — The Big Russ Laggan Question23:30 - Neighbor Care Packages and Lollipop Chicken24:45 - How to Find EXP University (expuniversity.com)25:30 - How to Connect with Russ Laggan26:00 - RussLaggan.com and the Communicator Assessment26:30 - Russ's X-Factor: Verbalizing Passion + Making Things Simple

    Use AI to Free Up Time to Be a Better Human: Russ Laggan's Framework for Real Estate Agents

  8. May 13

    Building Trust at Scale: NAR's Bennett Richardson on Serving 1.5M Realtors

    Bennett Richardson came from Google, Politico, and Semaphore to become the Chief Marketing and Communications Officer at the National Association of Realtors (NAR). Less than a year into his role, he was promoted to CMO. His job: Market to three stakeholders at once - 1.5 million realtor members, Capitol Hill and policymakers, and the American consumer. And rebuild trust. In this episode, Bennett breaks down his philosophy that "building trust with a brand is just like building trust with a person," how NAR communicates at scale without hitting the unsubscribe button, the NAR Influencer Program (1,200 realtors and growing at nar.realtor/influencers), humanizing the brand by getting real people on camera, Think Again by Adam Grant and the importance of pivoting, and why his X-factor is simply loving people and keeping it human. ⏱️ TIMESTAMPS0:00 - Intro: The Real Estate Industry Doesn't Hand Out Easy Moments 1:20 - Bennett Richardson: From Google to NAR 2:26 - Realtors Show Up Every Day Unemployed 3:52 - Three Stakeholders: Members, Capitol Hill, Consumers 5:05 - Putting Members First: Know Your Customer 6:28 - Diverse Communications for Diverse Membership 8:51 - Consumer Ad Campaign Launched a Month Ago 9:08 - If You're Telling Them Everything, You're Sending Too Much 10:38 - Personalization and Diversification Strategy 11:07 - Launching Broker-Specific Newsletter 12:34 - Humanizing NAR: Getting Real People on Camera 13:13 - NAR Influencer Program (nar.realtor/influencers) 15:08 - Building Trust: It's Just Like Building Trust with a Person 16:37 - How Do You Build Trust at Scale? 17:30 - Nikia Wright's Tour and Leadership 19:04 - Promises Made, Promises Kept 20:38 - How Do You Build Trust at Scale? (Deep Dive) 21:04 - Accountability-Focused Communications 22:29 - Kevin Brown Hadn't Been Home in Six Weeks 23:40 - Not Leaving Anyone Out or Anyone Behind 24:54 - Not Being Afraid to Pivot 25:58 - Think Again by Adam Grant 27:17 - Bennett's X-Factor: I Love People 28:39 - Keep It Human and Keep It Friendly 🎯 KEY TAKEAWAYS✔️ Bennett came from Google, Politico, Semaphore to NAR as CMO ✔️ Three stakeholders: 1.5M realtor members, Capitol Hill, American consumers ✔️ "Building trust with a brand is just like building trust with a person" ✔️ Show up when you say you will, do what you said, follow through ✔️ Promises made, promises kept = foundation of accountability ✔️ If you're telling them everything, you're sending too much ✔️ Solution: Personalization, diversification, segmentation ✔️ NAR Influencer Program: 1,200 realtors at nar.realtor/influencers ✔️ Humanizing the brand: real people on camera (economists, researchers, advocates) ✔️ Sharing the microphone with membership voices ✔️ Kevin Brown (NAR president) 6 weeks on the road showing up for members ✔️ Think Again by Adam Grant: importance of pivoting mid-strategy ✔️ "Realtors show up every day unemployed - re-earn that business each transaction" ✔️ Bennett's X-factor: loving people, keeping it human

    Building Trust at Scale: NAR's Bennett Richardson on Serving 1.5M Realtors
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4 Ratings

About

Transform Your Brand. Elevate Your Business. Unleash Your Potential. Join marketing strategist Wendy Forsythe each week as she reveals the secrets behind building unforgettable brands that captivate and convert. With her extensive knowledge and proven track record of enhancing brand recognition for high-profile businesses, Wendy guides you through discovering what makes you extraordinary. This isn't just another marketing podcast—it's your roadmap to standing out in a crowded marketplace. Through actionable strategies, mindset shifts, and powerful storytelling techniques, you'll learn to identify your unique X-Factor and transform your marketing from forgettable to unforgettable. Ready to show up confidently and succeed authentically? Subscribe now and join the movement of professionals who are redefining what it means to market with purpose and passion. Follow Wendy: https://www.instagram.com/brandwendy/

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