Master The Media

Amy Gorin

Hosted by award-winning media dietitian and founder of Master the Media, Amy Gorin, this podcast empowers healthcare professionals to break into the media spotlight and land high-paying brand partnerships. Whether you're a dietitian, physician, therapist, or simply curious about media strategy, this show will teach you how to amplify your message, grow your income, and make a lasting impact. Each episode delivers actionable strategies, industry insights, and real talk about what it takes to get featured in top-tier outlets and earn multi-figure brand deals... without burning out. Amy shares her personal experience (including how she earned $262K in one year through partnerships alone), and brings on top experts to help you navigate the ever-changing media and brand landscape with confidence. If you're ready to grow your visibility, your voice, and your revenue, this podcast is your go-to guide. Welcome to the Master the Media community.

  1. 1d ago

    Nearly $50K in Brand Deals—Without Selling Out with Dr. Kara Wada | EP 53

    Can doctors work with brands, earn extra income, and still stay true to their values? In this episode, Amy Gorin sits down with quadruple board-certified physician Dr. Kara Wada for an honest conversation about ethical brand partnerships. Kara shares how she has earned close to $50,000 through media and brand work while protecting her reputation and keeping patient trust at the center of every decision. They talk about employer approval, the Sunshine Act, financial disclosures, insurance, LLCs, and the extra rules that come with pharmaceutical partnerships. Kara also explains why doctors do not have to limit themselves to medical brands. Everyday products, food, travel, skincare, home items, and family life can all lead to strong partnerships. It is a practical and encouraging episode for healthcare professionals who want more freedom, creativity, and income outside the clinic. Dr. Kara Wada is a quadruple board-certified physician, autoimmune patient, and mom of three. She lives with Sjogren’s disease and dysautonomia, giving her both personal and professional insight into complex health conditions that are often misunderstood. Through her clinical work, media appearances, and brand partnerships, Kara helps make health information easier to understand while raising awareness about autoimmune disease, allergies, and chronic illness. She is also the founder of the virtual Sjogren’s Summit and uses her platform to support patients, share evidence-based information, and encourage healthcare professionals to build meaningful careers beyond the clinic. Connect with Dr. Kara: LinkedIn: https://www.linkedin.com/in/karawadamd Youtube: https://www.youtube.com/@drkarawada Claim your Live Access Pass: https://www.sjogrenssummit.com/vss2026/register-1s?am_id=amygorin8788 Grab Amy’s free pricing guide: https://masterthemedia.co/pricing Episode highlights: (0:00) Intro (1:43) Kara’s story and why she started doing media work (3:58) Earning close to $50,000 from brand partnerships (5:16) Getting employer approval before working with brands (7:00) Choosing partnerships that match your values (8:40) Reviewing product safety and medical evidence (12:27) Working with brands outside the medical space (16:37) What physicians should know about the Sunshine Act (22:50) Liability insurance, LLCs, and protecting your business (27:43) Finding brand opportunities in everyday life (35:26) Partnering with products you already use and trust (40:06) How brand work can reduce burnout and build confidence (43:12) Kara’s Sjogren’s Summit and where to connect with her (44:17) Outro Support the show Master the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamyDietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!

  2. Jul 7

    Healthcare Brand Deals: Do You Need an Agent? with Blair Taylor | EP 52

    Could the right agent help you earn more, protect your name, and say yes to better brand opportunities? In this episode of Master the Media, Amy Gorin sits down with Blair Taylor, owner of Taylor Talent Services, to talk about what healthcare professionals should know before signing a TV, commercial, or brand deal. Blair shares how doctors, dietitians, physical therapists, and other medical experts can get paid for spokesperson work, digital campaigns, commercials, and long-term partnerships. He also explains why the contract matters just as much as the paycheck, from usage rights and exclusivity to insurance, deposits, and deal length. This conversation is a helpful look at when an agent makes sense, what fair pay can look like, and why media training can give you a real edge. Blair Taylor is the owner and CEO of Taylor Talent Services, where he represents on-camera talent, product experts, celebrities, news reporters, and medical professionals for commercials, endorsements, brand partnerships, and media opportunities. With more than two decades in the entertainment industry, Blair has worked on national and international campaigns for major brands, including McDonald’s, Coca-Cola, Chevy Trucks, and Verizon. His experience includes more than 6,500 commercial bookings and over 1,500 direct response and endorsement contracts. Blair has also built a strong focus in the medical space, helping doctors and healthcare experts connect with brands, production companies, and paid spokesperson opportunities. His work with Dr. Phil’s production company and The Doctors helped shape his path into representing medical experts for TV, digital campaigns, commercials, and long-term brand partnerships. Connect with Blair: Website: https://taylortalentservices.com/ Email: blair@taylortalentservices.com Grab Amy’s free pricing guide: https://masterthemedia.co/pricing Episode highlights: (0:00) Intro (2:09) Blair’s path into representing medical experts (5:15) Who fits into the medical talent space (6:01) TV commercials, spokesperson work, and brand partnerships (9:29) Why healthcare experts may need help with offers (12:36) How an agent can improve a deal (15:46) What paid opportunities can look like (21:18) Why it is hard to negotiate for yourself (26:44) Contract terms beyond the paycheck (35:34) What to do before you agree to a contract (40:29) Insurance, indemnification, and real protection (46:46) How agents get paid (57:51) Why media training matters (1:02:19) Where to find Blair Taylor (1:03:00) Outro Support the show Master the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamyDietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!

  3. Jun 30

    How to Find Your Niche, Build Trust, and Land Better Brand Deals with Jonathan Jacobs | EP 51

    What if choosing a niche is not about limiting yourself, but finally making your message clear? In this episode of the Master the Media Podcast, Amy chats with marketing expert Jonathan Jacobs about why niching and ideal customer avatars matter so much for business growth, social media, and brand partnerships. Jonathan explains that your niche helps you understand who you serve, what problems you solve, and how to speak in a way that makes people feel seen. He also shares why your niche can change, how to work with brands outside your usual audience while keeping trust, and why defining yourself helps you take control of your story. This conversation is a friendly, practical guide for experts ready to grow with more clarity and confidence. Jonathan Jacobs is an entrepreneur, marketing expert, and storyteller with deep experience helping brands and experts share their message clearly. He co-founded Digital Natives Group, an award-winning digital marketing agency that worked with major names including the NFL, Comcast, NBC Universal, The Nature Conservancy, Fortune 500 CEOs, and Nobel Prize winners. His work includes marketing five Super Bowls and more than 75 bestselling books. Jonathan also teaches marketing for Master the Media, where he helps students understand niching, ideal customer avatars, brand voice, and how to build stronger connections with the people they serve. Connect with Jonathan: Website: https://www.jonathanjacobs.com/ LinkedIn: https://www.linkedin.com/in/jjacobs89 IG: https://www.instagram.com/realjonjacobs/ Grab Amy’s free pricing guide: https://masterthemedia.co/pricing Episode highlights: (0:00) Intro (2:00) Who is Jonathan Jacobs? (3:14) Why niching feels hard but matters (5:52) What a niche really means (7:16) Can your niche change over time? (8:40) Can customers fall outside your avatar? (12:43) How niching connects to brand partnerships (17:29) When to start before everything is perfect (19:24) How to create your niche outline (21:47) Creating brand guidelines and avatar notes (31:50) Seeing your audience as whole people (37:41) Final advice: do not be afraid to define yourself (38:32) Where to learn more about Jonathan and his resources (39:22) Outro Support the show Master the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamyDietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!

  4. Jun 23

    How to Get Booked on TV: Producer Secrets for a Pitch That Gets a Yes with Alicia Quarles | EP 50

    Have you ever wondered what makes a TV producer open your email and say yes? In this warm and encouraging episode of Master the Media, Amy Gorin chats with broadcast coach and Emmy-winning journalist Alicia Quarles about how health experts can feel more confident pitching and appearing on TV. Alicia brings honest, behind-the-scenes advice from her years at the Associated Press, E! News, Daily Mail TV, GMA3, and her own show, Positively Charlotte. Together, Amy and Alicia talk through what makes a pitch stand out, why clear takeaways matter, how to prepare once you’re booked, and how sponsored segments can help experts and brands work together in a clear, ethical way. Alicia’s biggest reminder is simple but powerful: don’t let fear stop you. All it takes is one yes. Alicia Quarles is an Emmy-winning broadcast journalist, producer, host, and media coach with a career spanning national television, entertainment news, and local storytelling. She is the executive producer and co-host of Positively Charlotte, and her work has appeared across outlets including Good Morning America 3, DailyMail TV, E! News, and The Associated Press. Before moving on air, Alicia served as the global entertainment and lifestyles editor at the AP, where she oversaw a staff of more than 60 people. Today, she also serves as the broadcast instructor for Master the Media, helping health experts sharpen their pitches and feel more confident on TV, radio, and podcasts. Connect with Alicia: LinkedIn: https://www.linkedin.com/in/alicia-quarles-0518a877/ IG: https://www.instagram.com/alicialquarles/ Grab Amy’s free pricing guide: https://masterthemedia.co/pricing Episode highlights: (0:00) Intro (1:35) Meet Alicia Quarles (2:27) Alicia’s path into broadcast journalism (5:09) What producers actually do (9:34) How Alicia chooses TV guests (12:40) What makes a strong TV pitch (15:30) How to prepare after getting booked (19:11) When to follow up with producers (20:47) How to pitch bigger shows like Today and GMA (22:19) How sponsored TV segments work (28:22) How to slow down and sound clear on camera (30:44) Alicia’s encouraging advice: go for it (31:40) Where to find out more about Alicia (32:15) Outro Support the show Master the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamyDietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!

  5. Jun 16

    How Health Pros Get Sponsored Travel Even With a Small Following | EP 49

    Could your healthcare expertise open the door to free travel and unforgettable brand experiences? In this episode, Amy Gorin shares real-life ways healthcare professionals can land sponsored travel opportunities, from educational conferences to hands-on brand trips and custom trips you pitch yourself. With her friendly, honest style, Amy takes listeners behind the scenes of her recent wellness trip to Slovenia and explains how she created a thoughtful partnership using her newsletter, Instagram, and professional credibility. She also shares why being featured in the media can help you stand out to brands and PR agencies, even more than having a huge social following. Amy wraps with a caring reminder about barter, possible stipends, and proper sponsored content disclosures, helping listeners see what is possible in a clear and realistic way. Master The Media Facebook group: https://www.facebook.com/groups/mediamasterywithamy Amy’s Instagram: https://www.instagram.com/masterthemedia/ Subscribe to the Master The Media newsletter: https://masterthemedia.co/subscribe-email-sms-updates/ Episode highlights: (0:00) Intro (1:23) Free travel? Let’s talk (1:58) The three main types of sponsored travel (4:16) How to create and pitch your own sponsored trip (7:32) The partnership that worked (8:37) What barter trips may cover and what you may still need to pay for (10:16) Ways writers and social media creators can pitch travel partners (12:34) Why media features help brands and PR agencies notice you (15:15) Invitation-only conferences and why media credibility matters (17:18) Compensation, stipends, and sponsored content disclosures (18:16) How to join the Master the Media Facebook group (18:40) Outro Support the show Master the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamyDietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!

  6. Jun 9

    The Self-Care Habit That Sparked My Best Business Idea | EP 48

    What if the best thing you could do for your business was step away from it for a little while? In this heartfelt episode of Master of the Media, Amy Gorin shares how a much-needed solo spa weekend helped her feel rested, clear, and deeply inspired. After days of healthy food, movement, quiet time, and plenty of spa treatments, she came home and created one of her most helpful tools for her students: the 50K Bundling Blueprint. Amy brings her honest, caring voice to a topic so many entrepreneurs need to hear. Self-care does not have to mean a fancy trip. It can be a massage, a walk, a closed door, or a coffee break on your calendar. Her reminder is simple and powerful: when you take care of yourself first, you show up better for everyone else. Grab Amy’s free pricing guide: https://masterthemedia.co/pricing-guide/ Episode highlights: (0:00) Intro (1:25) Why self-care matters (2:20) How rest sparked the 50K Bundling Blueprint (3:30) Partner support and the beauty of solo trips (4:43) Small self-care counts, too (6:06) Why taking care of yourself comes first (6:44) Putting self-care on the calendar (7:36) Why great ideas often happen away from your desk (8:04) Using brand partnerships to create more time and freedom (8:46) Outro Support the show Master the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamyDietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!

  7. Jun 2

    You Don’t Need a Big Following to Get Paid by Brands | EP 47

    What if your healthcare expertise could open the door to $50,000 in brand partnerships, even without a huge social media following? In this episode of Master the Media, Amy shares a free coaching call where she answers real questions from dietitians, physicians, coaches, and other health pros who want to work with brands in smart, ethical, and profitable ways. She explains how to turn media quotes, press releases, TV segments, speaking, writing, trade shows, and personal stories into paid brand work. Amy also shares how to package services, talk through pricing, respond when a brand is vague, and use your professional background as your strongest selling point. Earn $50k in 6 Months from Brand Partnerships: https://masterthemedia.co/replay/ Episode highlights: (0:00) Intro (1:20) Welcome and episode setup (4:40) Turning backlinks and media quotes into paid brand work (11:24) Responding to brands with little paid experience (15:02) Press releases and expert quotes (17:06) Brand partnership bundles and pricing (21:07) Opportunities for physicians (30:45) Program pricing and support (39:23) Restarting media work after a break (42:48) Brand deals without a big social following (53:42) Choosing a clear niche and strategy (1:03:05) Outro Support the show Master the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamyDietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!

  8. May 26

    Master The Media: The Brand Partnership Method That Can Make You $50K | EP 46

    What if just two or three brand partnerships could bring in $50,000 without chasing endless small deals? In this episode of Master of the Media, Amy Gorin introduces the newly refreshed program and shares the core strategy behind many student wins: bundling. Instead of pitching one small service, Amy explains how experts can package blogs, social posts, testimonials, TV segments, consulting, and more into higher-value partnerships. You’ll hear real success stories from Dr. Simran Malhotra and Kaytee Hadley, who used the method to grow their income, build confidence, and create more flexible careers. The conversation also answers honest questions about niche, credentials, time, pricing, community support, and where beginners can start. Land $50,000 in Brand Partnerships in 6 Months: https://masterthemedia.co/course/ Episode highlights: (0:00) Intro (1:35) What is Bundling? (3:52) Amy’s story from magazine editor to brand partnership expert (5:38) Why single-offer pitching often falls flat (7:10) Simran’s $2,400 to $14,000 partnership shift (10:39) Kaytee’s first $50,000 in six months (15:24) Pricing your credibility as an expert (17:04) Beginner bundle examples (19:10) How to close brand partnership conversations (21:30) Finding your place when changing careers (34:36) Brand Partnership School vs. Master of the Media (39:27) Time commitment for busy professionals (51:17) Community support and collaboration (59:54) Outro Support the show Master the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamyDietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!

4.5
out of 5
8 Ratings

About

Hosted by award-winning media dietitian and founder of Master the Media, Amy Gorin, this podcast empowers healthcare professionals to break into the media spotlight and land high-paying brand partnerships. Whether you're a dietitian, physician, therapist, or simply curious about media strategy, this show will teach you how to amplify your message, grow your income, and make a lasting impact. Each episode delivers actionable strategies, industry insights, and real talk about what it takes to get featured in top-tier outlets and earn multi-figure brand deals... without burning out. Amy shares her personal experience (including how she earned $262K in one year through partnerships alone), and brings on top experts to help you navigate the ever-changing media and brand landscape with confidence. If you're ready to grow your visibility, your voice, and your revenue, this podcast is your go-to guide. Welcome to the Master the Media community.

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