What does it really look like to build a media career that lasts for decades? In this episode, Amy sits down with Keri Glassman for a candid conversation about what she’s learned over 25 years in nutrition, media, private practice, and entrepreneurship. Keri shares how brand partnerships have changed, why you don’t need a huge following to bring value, and how health professionals can get creative with social media, newsletters, events, and UGC. She also talks openly about turning down big opportunities that didn’t feel right, raising kids while growing a business, dealing with rejection, and moving forward when things don’t work out as planned. It’s an encouraging conversation about staying true to your values, trusting your path, and building a career that actually feels like you. Keri Glassman, MS, RD, CDN, is a registered dietitian, nutrition expert, author, entrepreneur, and founder and CEO of Nutritious Life and The Nutritious Life Studio. For more than two decades, she has built a career that spans private practice, national media, books, brand partnerships, and education, all with a focus on making healthy living feel practical and realistic. Keri has appeared on national programs including the Today Show and Good Morning America, contributed to Women’s Health, and authored several nutrition books. Today, she spends much of her time educating and mentoring nutrition and wellness professionals through The Nutritious Life Studio, while continuing to share her approachable philosophy on food, sleep, movement, stress, hydration, and self-care. Connect with Keri: Website: https://nutritiouslife.com/ Instagram: https://www.instagram.com/keriglassman/ Watch the replay of this FREE masterclass on How to Earn $50k in 6 Months from Brand Partnerships: https://masterthemedia.co/replay/ Episode highlights: (0:00) Intro (1:56) Keri’s 25-year journey in nutrition and media (6:13) How her certification program came to life (9:34) How brand partnerships have changed (13:12) What to consider before saying yes to a brand deal (14:22) Turning down a major partnership that didn’t feel right (17:31) New ways to work with brands today (20:50) Why your email list can be a powerful asset (23:06) Why engagement matters more than follower count (24:25) Creative brand partnership and event ideas (30:24) UGC, whitelisting, and content usage fees (34:49) Juggling business, media, and family life (43:48) Rejection, failure, and lessons learned along the way (48:21) Staying true to your work and your community (49:37) Where to connect with Keri Glassman (50:01) Outro Support the show Master the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamyDietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!
