CEO Financial Clarity Corner Podcast: Money Strategy, Wealth Building, Profit and Peace of Mind for Growth-Minded Entrepreneu

Carla Titus
  • 5.0 (6)
  • Entrepreneurship

Welcome to CEO Financial Clarity Corner, the podcast for visionary CEOs and founders ready to master their money, maximize their growth, and lead with confidence—without sacrificing their peace of mind. Hosted by Carla Titus, fractional CFO and founder of Wealth & Worth Within, each episode gives you practical strategies and expert advice to take the guesswork out of your finances and make your money work harder for your business—and you. Ever asked yourself: How do I pay myself consistently as a business owner?What’s the best way to manage cash flow during growth?How much should I have in business cash reserves?When is the right time to hire a CFO or outsource financial strategy?How do I scale my business without burning out or going broke?What’s the smartest way to build personal wealth from my business? We cover all of that and more. Expect solo episodes, real talk, and conversations with CEOs who’ve achieved clarity and are thriving because of it. If you're ready to ditch the stress, stop flying blind with your numbers, and lead with intention—this show is for you. Tune in biweekly for actionable financial clarity that fuels confident decisions, sustainable growth, and long-term success.

  1. Sep 28

    37 | Unlocking Practice Growth Through Data-Driven Decision Making with Madeline Larsen

    Send me a text message and get your questions answered on the podcast! I'd love to hear from you! Most practice owners know the feeling of being busy but still wondering where the profit went at the end of the month. In this episode, Carla talks with Madeline Larsen, co-founder of Practice Vital, about how to stop guessing and start identifying the profit leaks in your business. With her background in marketing and strategy, Madeline explains how a clear view of your numbers can reveal exactly where your practice is losing money.  They get into the nitty-gritty of why things like high cancellation rates or low clinician utilization are more than just scheduling headaches, they are direct hits to your bottom line. Madeline breaks down how to use these metrics to spot opportunities you might be missing and how to have better conversations with your team about performance. If you’ve ever felt like you’re flying blind when it comes to your finances, this conversation will help you get a grip on the data you need to stay profitable and sustainable. Financial Clarity Key Points How to spot the operational gaps that are costing you money every week.The simple metrics that show you the real financial health of your business.Why better data leads to better clinician performance and clinical outcomes.Ways to coach your team using facts rather than just feelings.Matching your financial goals with the way you run your clinic.Stop wondering where your revenue is going. Visit https://www.wealthworthwithin.com/ to see how to plug the leaks and help your practice grow. Connect With Madeline: Website Connect With Carla: Website | Instagram | LinkedIn | YouTube

  2. Sep 14

    36 | AI in Business: Strategies for Financial Integrity and Operational Excellence with Adi Klevit

    Send me a text message and get your questions answered on the podcast! I'd love to hear from you! In this episode, Carla welcomes Adi Klevit, founder of Business Success Consulting Group, to discuss how entrepreneurs can use AI to build operational efficiency. Adi shares her expertise on the intersection of AI, finance, and business systems, highlighting how to streamline operations while avoiding common pitfalls. Together, Carla and Adi examine why solid financial practices and data integrity must come before tech integration, emphasizing that software can amplify existing workflow problems if the proper foundation is missing. Adi also highlights the risks of relying purely on automation for critical choices and why maintaining human oversight is essential to keeping business processes accurate.  Join the conversation to learn practical strategies for managing tech tools effectively and the necessity of framing sharp questions to get the best outcomes. Financial Clarity Key Points The critical role of data privacy when adopting AI toolsHow software can amplify operational dysfunction or excellenceBest practices for incorporating technology into financial decisionsThe importance of human oversight in automated outcomesPractical strategies for updating business processes with automationReady to stop spinning your wheels and build a business that actually lasts? Visit https://www.wealthworthwithin.com/ to learn how we can help you get clear on your numbers and finally grow. Connect With Adi: Website | LinkedIn | System ​Simplified ​Podcast Connect With Carla: Website | Instagram | LinkedIn | YouTube

  3. Aug 31

    35 | Beyond the Numbers: Why People Matter in Financial Strategy

    Send me a text message and get your questions answered on the podcast! I'd love to hear from you! If you're a business owner or CFO looking to strengthen your financial strategy while putting your team first, this episode is full of practical lessons to help you work through these tough situations. Drawing from a recent conversation, Carla highlights the importance of having a CFO who balances financial acumen with a deep understanding of human psychology. She emphasizes that while numbers are essential, they should never get in the way of the human side of business operations. Tune in to learn how to steer through the challenges of financial leadership while keeping employee engagement and morale at the forefront. Carla discusses the dangers of a purely transactional approach and shares proven ways to build a culture that values both productivity and employee well-being. Financial Clarity Key Points: Why it matters to bring human perspective into financial decisionsHow to avoid the common mistakes of a numbers-only focus in CFO rolesPractical ways to reward employees and boost productivity without hurting moraleWhy talking clearly matters during compensation changesBetter ways to develop a pay strategy that fits your business goalsUnderstanding the real cost of employee turnover and its impact on your bottom lineReady to shift your financial strategy to put your people first? Visit https://www.wealthworthwithin.com/ to see how we can help you build a balanced approach that supports both your business and your team. Connect With Carla: Website | Instagram | LinkedIn | YouTube

  4. Aug 17

    34 | Designing a Profitable Business: Pricing, Profit, and Wealth with Kimberley Seldon

    Send me a text message and get your questions answered on the podcast! I'd love to hear from you! This episode features an enlightening conversation with Kimberley Seldon of the Business of Design Podcast. Together Kimberley and Carla dive into the financial well-being of interior design professionals. Interior designers don’t just need beautiful projects, they also need profitable businesses.  Join in as Carla and Kimberley unpack the mindset shifts, pricing decisions, and project structures that turn creative work into repeatable profit and long-term wealth. You’ll learn how to read your numbers like a CEO, restructure unprofitable offers, and price project management so every job funds growth. Listen now to learn more.  Financial Clarity Key Points: The difference between salary and true wealthHow to identify and overcome money mindset blocksStrategies for projecting income and managing client expectationsUnderstanding project profitability and its impact on your businessThe importance of intentional decision-making for business growthSubscribe to this podcast and visit WealthWorthWithin.com to learn more on how to uplevel your books. We offer professional bookkeeping services with in-depth accounting knowledge and an experienced team of bookkeepers.  Connect With Kimberley: Website | Linked | Instagram | Podcast | YouTube Connect With Carla: Website | Instagram | LinkedIn | YouTube

  5. Aug 3

    33 | Key Signs Your Growing Business Needs a Fractional CFO

    Send me a text message and get your questions answered on the podcast! I'd love to hear from you! As a small or medium-sized business owner, you probably started with bookkeeping and felt pretty good about managing your money. But as your business grows, things can get a lot more complicated. Don't let financial confusion slow you down. Listen to today's episode to start getting some real clarity and control over your business numbers. In this episode, Carla breaks down exactly when it’s time to think about hiring a fractional CFO to help you scale and grow profitably. She explains the different levels of support: from bookkeepers, financial analysts, controllers and fractional CFOs. Every role matters in your financial support team. While bookkeepers handle your past data, a fractional CFO helps you plan for the future. They help you make the kind of smart choices that actually move the needle. Financial Clarity Key Points: Knowing when your current money team just isn't cutting itUnderstanding who does what on a financial teamThe specific signs that you need a CFOThe big difference between just recording transactions and creating actual strategy from those transactionsHow to stay ahead of your cash flow and avoid surprisesWhat your growth really means for your financial leadershipIf you’re ready to see how a fractional CFO could help you, head over to https://www.wealthworthwithin.com/  to book a call. Let's see how we can support you as you grow. Mentioned: EP. 19 4 Financial Roles In Your Money Support Team Explained Connect With Carla: Website | Instagram | LinkedIn | YouTube

  6. Jul 20

    32 | How to Set Financial Goals for Business Success

    Send me a text message and get your questions answered on the podcast! I'd love to hear from you! This week's episode is a replay of an interview that Carla participated in for the Scaling Therapy Practice Podcast with host James Marland.  Tune in to hear Carla and James discuss the importance of proactive financial planning. Together they dive into the significance of regular financial check-ins and how dedicating just a small amount of time each month can yield substantial benefits for your business decisions and overall financial health. As well as auditing past expenses to planning for future growth. This episode is packed with strategies to help you navigate your financial landscape with clarity and confidence. Don’t wait until tax season, press play to start planning now! Financial Clarity Key Points: The importance of regular financial check-ins and how to schedule themStrategies for auditing expenses and reallocating funds for better ROISetting realistic financial goals for business growth in 2025How to leverage AI and technology to enhance your course creation and financial managementTips for maintaining a positive mindset while tackling financial tasksLoved this episode? Leave a rating or review on Apple Podcasts and share this episode with a fellow entrepreneur. Be sure to subscribe for more strategies on building a profitable, scalable business without burning out. Mentioned: STP104 | How to Make Your Future Self Thank You: Smart Financial Moves for Course Creators STP41 | Scaling your Therapy practice with Financially Savvy Hiring Practices  Connect With Carla: Website | Instagram | LinkedIn | YouTube Connect With James: Website | Instagram | YouTube | Podcast

  7. Jul 6

    31 | Revenue is Up. Profit Is Down. What Your PnL Is Trying To Tell You

    Send me a text message and get your questions answered on the podcast! I'd love to hear from you! In this episode, Carla breaks down a common frustration for business owners: revenue is going up, but profit is going down. She explains how your profit and loss statement can show where money is leaking, which expenses are increasing, and whether your growth is actually strengthening the business. Carla also explains why revenue alone does not tell the full story. As a business grows, higher sales can come with higher costs, tighter margins, and more pressure on cash flow. By understanding gross margin, operating margin, and net margin, business owners can see what needs to change in pricing, expenses, and overall strategy. This episode offers practical guidance for growing in a way that protects profit, not just revenue. Tune in to hear what to watch in your numbers, how to spot early warning signs, and why profit should remain the focus as your business scales. Financial Clarity Key Points: Why revenue and profit differ.Reading a profit and loss statement.Managing expenses while growing.Warning signs of cash flow issues.Strategies for healthy profit margins.If you found this episode helpful, please leave a rating or review on Apple Podcasts and share it with fellow entrepreneurs who could benefit from financial clarity. Connect With Carla: Website | Instagram | LinkedIn | Facebook

  8. Jun 22

    30 | Mastering Gross Margins in Group Private Practice

    Send me a text message and get your questions answered on the podcast! I'd love to hear from you! If you're a therapist who finds yourself overwhelmed by the financial aspects of running your practice, you’re not alone! Many therapists enter the field driven by their passion for helping others, only to find themselves winging it when it comes to money management. This week's episode is a replay of an interview that Carla participated in for the Productive Therapist Podcast. Tune in to hear Carla and Uriah discuss mastering margins and financial strategies that can transform your business. They also share insights on how to improve profitability, understand gross margins, and the importance of having a solid financial team.  Join in for this exploration of the intersection of finance and therapy, and discover how to take control of your business's financial future while maintaining the passion for helping others. Financial Clarity Key Points: The Common Financial Knowledge Gap Among Group Practice OwnersUnderstanding Gross Margins and Their ImportanceCompensation Structures: What Works Best? The Role of a Fractional CFOKey Financial Resources and RecommendationsSubscribe to this podcast and visit WealthWorthWithin.com to learn more on how to uplevel your books. We offer professional bookkeeping services with in-depth accounting knowledge and an experienced team of bookkeepers.  Mentioned: Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine Simple Numbers, Straight Talk, Big Profits!: 4 Keys to Unlock Your Business Potential Connect With Carla: Website | Instagram | LinkedIn | Facebook Connect With Uriah: Podcast Website | Instagram | Facebook

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Welcome to CEO Financial Clarity Corner, the podcast for visionary CEOs and founders ready to master their money, maximize their growth, and lead with confidence—without sacrificing their peace of mind. Hosted by Carla Titus, fractional CFO and founder of Wealth & Worth Within, each episode gives you practical strategies and expert advice to take the guesswork out of your finances and make your money work harder for your business—and you. Ever asked yourself: How do I pay myself consistently as a business owner?What’s the best way to manage cash flow during growth?How much should I have in business cash reserves?When is the right time to hire a CFO or outsource financial strategy?How do I scale my business without burning out or going broke?What’s the smartest way to build personal wealth from my business? We cover all of that and more. Expect solo episodes, real talk, and conversations with CEOs who’ve achieved clarity and are thriving because of it. If you're ready to ditch the stress, stop flying blind with your numbers, and lead with intention—this show is for you. Tune in biweekly for actionable financial clarity that fuels confident decisions, sustainable growth, and long-term success.

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