USA Today bestselling author Siera London joins Jen Graybeal for a candid conversation about building an author career — the craft, the business, and everything publishing throws at you. A retired military officer and pediatric nurse practitioner turned award-winning novelist, Siera writes contemporary and paranormal romance, romantic suspense, and women's fiction centered on women of color who are intelligent, flawed, desired, and deeply loved. Siera shares how she discovered romance as a healing balm during a military career lived with rheumatoid arthritis — reading a few pages of a romance novel tucked in her lab coat during her 12-hour hospital shifts — and how that led her to write her debut novel. We talk about what it actually takes to move from writing to publishing, and why those two things are not the same job. The heart of the conversation is community. Siera breaks down how to find the readers, book clubs, indie bookstores, and library partners who will actually carry your book. She also explains how The Lunchtime Chronicles, her multi-author interracial romance serial (69 books, one of the longest-running in the marketplace), used a shared gossip columnist and a 100-page promise to launch authors' careers and hit the Amazon blue flag. We also dig into the parts of the author business that catch writers off guard: handling public criticism and online hate, the very real cost to the people in your corner, and how to decide — before you start — how much of your private life goes public. She talks about pursuing her MFA in writing popular fiction a decade into publishing, and her newest releases: A Hard Habit to Break, a small town second chance romance, and the tribute anthology To Vivian With Love, honoring pioneering editor and RWA co-founder Vivian Stephens, where every story features heroes and heroines 55+. Whether you're an aspiring author, a self-published indie, or querying traditional publishing houses, this episode is packed with practical writer advice, publishing industry insight, and encouragement to keep going when the business side gets loud. Find out more at: SieraLondonAuthor.com TikTok: @authorsieralondon Instagram: @authorsieralondon Threads: @authorsieralondon Facebook.com/authorsieralondon Siera London’s Books To Vivian, With Love Anthology: https://amzn.to/4gJppvC A Hard Habit to Break: https://www.sieralondonauthor.com/a-hard-habit-to-break/ Chasing Ava: https://www.sieralondonauthor.com/a-hard-habit-to-break/ Lunchtime Chronicles series: https://www.sieralondonauthor.com/lunchtime-chronicles/ Links to the authors we talked about: Brenda Jackson: https://brendajackson.com/ Iris Bolling: https://irisbolling.com/ Shirley Hailstock: http://shirleyhailstock.net/ Monica Waters: https://www.authormonicawalters.com/ Celeste Norfleet: https://en.wikipedia.org/wiki/Celeste_O._Norfleet Tracee Lydia Garner: https://traceegarner.com/ Xyla Turner: https://www.amazon.com/stores/Xyla-Turner/author/B00VK3NAS0?ref=sr_ntt_srch_lnk_1&qid=1792462843&sr=8-1&shoppingPortalEnabled=true&ccs_id=d3bb1930-3836-46e8-8bba-7880b819b006 Olivia Gaines: https://www.ogaines.com/ Keta Kendric: https://www.amazon.com/stores/Keta-Kendric/author/B077ZMJZ2Y?ref=sr_ntt_srch_lnk_2&qid=1792462929&sr=1-2&shoppingPortalEnabled=true&ccs_id=bb5ae12e-cb10-4afe-81b0-a13023a7ffd0 Sonja B: https://www.facebook.com/profile.php?id=100063904035570 Kenya Wright: https://kenyawrightbooks.com/ K.M. Weiland: https://www.kmweiland.com/ Links to everything else: Romance Writers of America: RWA.org House of Bohanan Publishing: https://houseofbohannon.com/ Writing Popular Fiction MFA Program at Seton Hill University: https://www.setonhill.edu/academics/degrees-programs/graduate-programs/writing-popular-fiction-mfa/index.html The Neighbor Favor by Kristina Forest: Structuring Your Novel by K.M. Weiland: K.M. Weiland’s Helping Writers Become Authors Workshops: https://www.helpingwritersbecomeauthors.com/ Writers Helping Writers YouTube channel: https://www.youtube.com/@WritersHelpingWriters Feel the Heat reader event in Tampa, FL: https://portfolio.michellesauthorservices.com/ Shelf Life bookstore in Altamonte Springs, FL: https://shelflifespace.com/ About Siera London Siera London is a USA Today bestselling and award-winning author of contemporary and paranormal romance, romantic suspense, and women's fiction. A retired military officer, she writes stories that center on women of color who are intelligent, flawed, desired, and deeply loved. Across genres, Siera writes about heroines you know, heroes you love, and romance you can feel. Her latest release, A Hard Habit to Break, in her Calvary Brothers series, is a small-town second-chance romance from Grand Central Publishing. Learn more about Siera and her literary catalog online at https://www.sieralondonauthor.com. Siera is represented by Lasheera Lee of SBR Media. About Jen Graybeal Jen Graybeal (she/her) is dedicated to empowering authors through encouraging feedback, collaborative problem solving and gently-applied tough love. In twelve years of coaching, workshops, and editing projects, she has helped over a thousand authors create stories they are proud of and businesses that align with their individual vision of success. Jen is an award-winning mindfulness-trained Creativity Coach, and international speaker with a degree in English, an ever-expanding TBR pile, and a furball assistant that is usually on her lap. Visit her website for client testimonials at www.jentheeditor.com or follow her on social media: @JenTheEditor. Listen to the Books, Business & Mindset podcast, now available on all your favorite podcast apps. 00:00 Meet Siera London 01:33 Anthology Tribute Project 02:07 Vivian Stephens Legacy 03:57 Slow Jam Playlist Story 04:52 Mixtape Romance Nostalgia 07:42 From Military to Romance 08:39 Romance as Healing 10:45 Writing First Novel 13:01 Business Side Fears 15:03 Handling Online Criticism 17:33 Stories With Empowerment 20:04 Connecting With Readers 24:34 Authenticity and Privacy 29:35 Lunchtime Chronicles Serial 33:31 Building Author Community 34:10 Communities That Sell 35:19 Target Readers ROI 38:12 Proud Of Resilience 40:14 Staying Agile In Publishing 42:49 Why Get An MFA 44:34 Writer Versus Publisher 46:58 Defining Success Your Way 48:39 New Release Deep Dive 50:44 Breaking Romance Stereotypes 54:25 Identity And Representation 58:07 Book And Craft Recs 01:02:26 Where To Find Siera 01:03:14 Events And Final Wrap Work It: A 6- Week Coaching Intensive for Authors Information, Wait List Sign Up, testimonials: https://www.jentheeditor.com/work-it Where to find Jen Website: https://www.jentheeditor.com/ All the socials: @jentheeditor Subscribe to Jen's newsletter for Author Marketing and Mental Health tips https://www.jentheeditor.com/subscribe