Billion Dollar Sellers

Kevin King
  • 1.0 (1)
  • Entrepreneurship
  • Biweekly

Twice a week the Billion Dollar Seller Newsletter keeps Amazon, TikTok Shop and Shopify sellers up to date on the latest news and tactics to sty on the cutting edge of e-commerce selling. The ia the summarized podcast version of the newsletter that comes out every Monday and Thursday.

  1. 2d ago

    What your ecom biz is worth in 2026

    Date: October 29th, 2026 Summary: Kevin King explains what online stores are really selling for in 2026, why two stores with the same profit can sell for very different prices, and what moves your multiple up. He walks through the cooldown since the 2021 aggregator boom, why channel mix matters more than almost anything, SDE versus EBITDA in plain English, and a checklist for adding a turn to your multiple. He also looks at TrackMyASIN, Amazon testing AI lifestyle scenes in place of seller main images, GetReviews customer videos, a Marketing Misfits interview with the founder of Kiddimoto, and how often Amazon shows up in AI answers. Key Points Discussed:   In 2026 a typical small online store sells for about 1.5 to 3 times its annual profit, while a diversified brand with a real team can fetch 6 to 10 times The cooldown by the numbers: Flippa's average e-commerce profit multiple fell 38%, from 2.48x to 1.54x, revenue multiples fell 55%, and only about 57 aggregators are left Why channel mix beats almost everything: an Amazon-only brand sells for 1 to 2 turns less, and more than about 70% of revenue from one platform pulls a brand to the bottom of its band FE International's example of three businesses with the same $500,000 in SDE, valued at $1.25M, $1.7M and about $2.1M SDE versus EBITDA in plain English, and the formula for a sale price How to add a turn to your multiple, from cleaning up the books and adding a second channel to getting ready for AI search and timing the listing TrackMyASIN, which shows how much of your main keywords you really own, plus ShopAd.ai and EcomNexusHub from the same team Amazon testing AI-generated lifestyle scenes in place of seller main images, mostly in health and beauty, and a reported redesign of the product detail page What to do this week to check, document and report changes to your main images GetReviews Social Proof Videos for collecting customer videos through a QR code on your packaging Marketing Misfits with Simon Booth of Kiddimoto, who turned down Dragons' Den and moved to licensing deals with Ducati, Honda and Kawasaki Interesting stats: Amazon dominates social and media mentions but shows up in only about 19% of AI answers, with Walmart at 14%   Links Mentioned:   TrackMyASIN ShopAd.ai EcomNexusHub GetReviews Social Proof Videos (first month free with code 1FREEONME) I turned down Dragon's Den... Then grew 400% (YouTube) Join the Marketing Misfits Newsletter   Hot Picks:   Amazon requires prepaid labels effective Dec. 18 in all shipments How brands are gearing up for TikTok's biggest holiday season yet Google launches universal shopping cart (add to from multiple stores) New York proposes crackdown on AI customer service bots   Stump Bezos Answer: 153 former JoAnn Fabrics stores are now Spirit Halloween locations. Parting Shot: "Your best self is your real self." Find us at BillionDollarSellers.com Follow me on Twitter and LinkedIn. See the full Billion Dollar Sellers Media Library Ask the Ecom Oracle your ecom questions (better than Chat GPT!)

  2. 4d ago

    This is how many Amazon reviews you really need

    Date: October 26th, 2026 Summary: Kevin King explains why you don't need to match a competitor's 3,000 reviews, drawing on two members of the BDSS Dream 100: Liran Hirschkorn of Incrementum Digital and Vanessa Hung of Online Seller Solutions. He covers how to find the review count your own shoppers need, Amazon's new Review Requests beta, and what to fix before you speed up reviews. He also looks at Rhino, a tool that checks whether the text on your product images can be read on a phone, Amazon's Bee wearable turning spoken needs into product suggestions, Anthropic's new Claude Duet agent, and the Q4 shipping cutoffs to plan around.   Key Points Discussed:   The target is a review count that looks believable, not the biggest in the category; in most categories a couple hundred reviews clears that bar Liran Hirschkorn's launch math: $50,000 of ad spend on a $40 product brings about 60 reviews a month, so 3,000 reviews takes about four years and 300 takes about five months Test 1: comparing click share with purchase share in Search Query Performance to see whether reviews are holding you back on a search Test 2: comparing conversion across your own products with different review counts to find where it levels off A starting target for a new listing: the middle review count among the first ten results for your three main searches Amazon's new Review Requests, in open beta in the US: one-tap ratings from recent buyers, about 3x as many reviews per week in Amazon's early tests, and campaigns that stop at 1,000 reviews Vanessa Hung's checklist before turning it on: read the return reasons, fix the recurring complaint, and check your ad account for policy violations Measuring the cost per added review against your baseline Other trust signals while reviews build: a Brand Store, video, a measurable difference and justified pricing Rhino from Neem, which tests whether the text on your product images can be read at thumbnail size on a phone, plus a free way to check by hand Amazon's Bee wearable, which can turn things users say out loud into product suggestions, and what that means for listings, Subscribe & Save and brand recall Stack Influence micro-influencer product seeding for Amazon ranking and UGC Claude Duet, Anthropic's always-on personal agent, and how it could help an Amazon seller, from Brock Mesarich's YouTube breakdown Q4 key dates and Christmas shipping cutoffs for FedEx and USPS, and why to set your own order cutoffs earlier   Links Mentioned:   Incrementum Digital Vanessa Hung on LinkedIn Online Seller Solutions Check out Rhino from Neem WebAIM's free contrast checker Bee Frontier, the AI wearable Stack Influence (10% off this month) Blueland micro-influencer case study with Stack Influence Anthropic Just Dropped Claude Duet (Full Breakdown) (YouTube)   Hot Picks:   March's Prosper Show in Vegas now powered by Advertising Week $1 million of rare Pokémon trading cards stolen from FedEx truck One third of leading e-commerce sites block Meta's Muse bot Amazon to hire 300,000 holiday workers this year   Stump Bezos Answer: US Halloween-related sales are expected to hit $13.5 billion.   Parting Shot: "Overnight success always takes a year or two." — James Clear   Find us at BillionDollarSellers.com Follow me on Twitter and LinkedIn.   See the full Billion Dollar Sellers Media Library   Ask the Ecom Oracle your ecom questions (better than Chat GPT!)

  3. Oct 22

    1 product but 3 listings to boost sales

    Date: October 22nd, 2026 Summary: Kevin King explains "the Tylenol play": turning one product into several listings and landing pages, each aimed at a single buyer and a single problem, so nothing on the page is for somebody else. He shares his recipe for building those landing pages with Claude, then covers a free Conductor report on whether AI assistants recommend your brand, research showing AI influencers do better when they interact with real people, PickFu's research tools, a Marketing Misfits episode on cracking TikTok Shop, and BCG data on how much social media and AI search now shape what people buy.   Key Points Discussed:   The Tylenol play: Tylenol PM, Migraine and Extra Strength are largely the same product, but each box is aimed at one problem On Amazon, split the angle, not the product: two strongly different use cases means two ASINs, each with its own photos, bullets and keywords The "packaging may vary" workaround with a matching sticker, and why to test only your top two or three angles Competing against yourself: Mary Harcourt's $70 version of her $500 eyelash light, with an insert card to upgrade buyers How Kevin's team at Dragon.Fish builds one landing page per pain point, and his recipe for building them yourself with Claude on the $20 plan Page rules: the first 70 words are the whole game, five to fifteen FAQs that kill objections, and one product, one goal and one call to action per page Cheap hosting through Cloudflare and Bluehost or HostGator, and submitting pages to Google and Bing to show up in AI answers within one to two weeks Using AnswerThePublic to find your angles, focusing on entries flagged "C" for commercial intent Conductor's free AI Search Performance Report: AI market share, funnel visibility, top cited content and brand sentiment Why AI influencers get almost 21% more engagement when they interact with a real person, and when that doesn't work PickFu as an end-to-end research partner, plus the PickFu Agent and $100 in free credit Marketing Misfits with Jordan West of Social Commerce Club on the Blitz Method and why AI-generated UGC kills trust on TikTok Shop BCG's Global Consumer Radar: social media influences about 90% of purchase decisions, and LLM search already influences 85%   Links Mentioned:   Dragon.Fish AnswerThePublic Try the Billion Dollar Sellers Club for $9 Get Conductor's free AI Search Performance Report PickFu ($100 free credit with code BDSN2026) The 48-Hour TikTok Shop Hack Helping Brands Drive Millions in Sales (Marketing Misfits video) Join the Marketing Misfits Newsletter   Hot Picks:   FedEx/UPS rates soar to record high for Q4 Muse for business can find you new customers MDS: How a Facebook Group became a $15B Ecom Network   Stump Bezos Answer: According to Drewry's World Container Index, it costs about $10,300 to ship a 40-foot container from Shanghai to New York.   Parting Shot: "It's fine to celebrate success but it is more important to heed the lessons of failure." — Bill Gates   Find us at BillionDollarSellers.com Follow me on Twitter and LinkedIn.   See the full Billion Dollar Sellers Media Library   Ask the Ecom Oracle your ecom questions (better than Chat GPT!)

  4. Oct 19

    Stack these 3 things on Amazon for a conversion bomb

    Date: October 19th, 2026 Summary: Kevin King breaks down the "conversion bomb", a three-part launch pricing stack from a Billion Dollar Sellers Club panel that lets a brand-new listing compete with established rivals without teaching Amazon the product is cheap. He also covers two free PPC tools from IGPPC, why video volume decides who wins on TikTok Shop, Helium 10's new AI bootcamp series, and where Amazon's FY2025 revenue actually comes from.   Key Points Discussed:   Mike McClary's conversion bomb: a strike-through price, a coupon badge, and a promotion stacked on the page at once, from a panel with Bradley Sutton and Isabella Ritz Why a 30 to 50% launch discount buys down the trust barrier, and why cutting the list price instead destroys the strike-through anchor Sequencing the stack: promotion on day one, five to ten full-price sales, a Prime-exclusive discount, then the coupon once eligible Bradley Sutton's faster strike-through trigger and his habit of running an FBM offer alongside FBA to catch non-Prime shoppers Isabella Ritz's pay-to-play price ladder, plus enrolling in Vine the moment inventory lands Margin guardrails: 3 to 3.5x landed cost minimum, 4 to 5x target, and a 30% net margin buffer IGPPC's free N-Gram Analyzer and Share of Voice Dashboard for finding wasted ad spend and real impression share TikTok Shop Trends Report 2026: sellers with 1,000+ videos are 8% of accounts but drive 60% of sales Stack Influence micro-influencer product seeding for Amazon ranking and UGC Helium 10's free eCommerce AI Bootcamp, and why Claude won its head-to-head tool test Where Amazon makes its money: the FY2025 split across online stores, third-party seller services, AWS, and advertising   Links Mentioned:   Try the Billion Dollar Sellers Club for $9 Try the N-Gram Analyzer Try the Share of Voice Dashboard free TikTok Shop Trends Report 2026 Stack Influence (10% off this month) Blueland micro-influencer case study with Stack Influence Helium 10's eCommerce AI Bootcamp, Episode 1 (YouTube)   Hot Picks:   Government going after Amazon for $1 billion in taxes from UK sales Ports of Long Beach & LA report highest ever container volume Shopify says AI traffic converts 80% higher than regular search   Stump Bezos Answer: Across the two days of Prime Big Deal Days, sales were about 1.78 times higher than on a normal day.   Parting Shot: "Success is wanting to be where you are." — James Clear   Find us at BillionDollarSellers.com Follow me on Twitter and LinkedIn.   See the full Billion Dollar Sellers Media Library   Ask the Ecom Oracle your ecom questions (better than Chat GPT!)

  5. Oct 16

    Seller Central just gave you an intern

    Date: October 15th, 2026 Summary: Kevin King walks through Amazon's new Seller Assistant Workflows, which put an approval-based AI assistant inside Seller Central, and its back-office companion, Amazon Quick. He also covers Q52 Ads, a PPC engine built by a former Amazon Ads product leader, and Retailgentic's research on how Meta's Muse shopping agent picks products, before closing with BCG data showing AI chatbots now rival social media in shaping brand choice.   Key Points Discussed:   Amazon's Seller Assistant Workflows: describe a task in plain words, review the plan, and nothing runs until you approve it The five live templates: Orders & Returns Digest, Pricing Analyzer, Product Expansion Finder, Account Health Monitor, and Review & Feedback Requestor Building custom workflows, starting in drafts-only mode, and the Knowledge Base of up to 100 business documents Three on-demand prompts: listing compliance checks, category review mining, and head-to-head competitor comparisons Amazon Quick as the intern's back office, with 12 months of Quick Plus free until December 31, 2026 and a $1,000 Meta ads credit Q52 Ads, a goal-driven, approval-based Amazon Ads optimization engine looking for 3 to 5 early testing partners Meta's Muse shopping agent and why Meta.ai is its front door Five moves to optimize for Muse: the Meta.ai catalog, richer product data, monitoring through Meta.ai, agent-ready checkout, and the Universal Commerce Protocol Linnworks for running Amazon, TikTok Shop, and Shopify from one system through Q4 The 5K Rule: how the top 1% scale TikTok Shop affiliates, with Sohun Sanka on The Marketing Misfits BCG Global Consumer Radar: social media (56%) and LLM search (55%) now lead influence on brand choice The Billion Dollar Sellers Club: $9 for the first 30 days with code BDSC   Links Mentioned:   Q52 Ads early testing partner waitlist Meta.ai, for testing how your products show up to Muse Linnworks demo (and merch) offer The 5K Rule: How the Top 1% Scale TikTok Shop Affiliates (video) Join the Billion Dollar Sellers Club for $9 (code BDSC)   Hot Picks:   AI agents forecasted to drive $100B in sales by next year Why ChatGPT ads won't impact holiday sales much this year UPS signs exclusive deal with TikTok Shop for label-free returns [LINK NEEDED]   Stump Bezos Answer: Shopify's GMV will be about $645 billion in 2026.   Parting Shot: "It's fine to celebrate success but it is more important to heed the lessons of failure." — Bill Gates   Find us at BillionDollarSellers.com Follow me on Twitter and LinkedIn.   See the full Billion Dollar Sellers Media Library   Ask the Ecom Oracle your ecom questions (better than Chat GPT!)

  6. Oct 15

    Seller Central just gave you an intern

    Date: October 15th, 2026 Summary: Kevin King walks through Amazon's new Seller Assistant Workflows, which put an approval-based AI assistant inside Seller Central, and its back-office companion, Amazon Quick. He also covers Q52 Ads, a PPC engine built by a former Amazon Ads product leader, and Retailgentic's research on how Meta's Muse shopping agent picks products, before closing with BCG data showing AI chatbots now rival social media in shaping brand choice.   Key Points Discussed:   Amazon's Seller Assistant Workflows: describe a task in plain words, review the plan, and nothing runs until you approve it The five live templates: Orders & Returns Digest, Pricing Analyzer, Product Expansion Finder, Account Health Monitor, and Review & Feedback Requestor Building custom workflows, starting in drafts-only mode, and the Knowledge Base of up to 100 business documents Three on-demand prompts: listing compliance checks, category review mining, and head-to-head competitor comparisons Amazon Quick as the intern's back office, with 12 months of Quick Plus free until December 31, 2026 and a $1,000 Meta ads credit Q52 Ads, a goal-driven, approval-based Amazon Ads optimization engine looking for 3 to 5 early testing partners Meta's Muse shopping agent and why Meta.ai is its front door Five moves to optimize for Muse: the Meta.ai catalog, richer product data, monitoring through Meta.ai, agent-ready checkout, and the Universal Commerce Protocol Linnworks for running Amazon, TikTok Shop, and Shopify from one system through Q4 The 5K Rule: how the top 1% scale TikTok Shop affiliates, with Sohun Sanka on The Marketing Misfits BCG Global Consumer Radar: social media (56%) and LLM search (55%) now lead influence on brand choice The Billion Dollar Sellers Club: $9 for the first 30 days with code BDSC   Links Mentioned:   Q52 Ads early testing partner waitlist Meta.ai, for testing how your products show up to Muse Linnworks demo (and merch) offer The 5K Rule: How the Top 1% Scale TikTok Shop Affiliates (video) Join the Billion Dollar Sellers Club for $9 (code BDSC)   Hot Picks:   AI agents forecasted to drive $100B in sales by next year Why ChatGPT ads won't impact holiday sales much this year UPS signs exclusive deal with TikTok Shop for label-free returns [LINK NEEDED]   Stump Bezos Answer: Shopify's GMV will be about $645 billion in 2026.   Parting Shot: "It's fine to celebrate success but it is more important to heed the lessons of failure." — Bill Gates   Find us at BillionDollarSellers.com Follow me on Twitter and LinkedIn.   See the full Billion Dollar Sellers Media Library   Ask the Ecom Oracle your ecom questions (better than Chat GPT!)

  7. Oct 12

    The spillover effect on Amazon can print u $

    Date: October 12th, 2026   Summary: Kevin King breaks down the four AI agents everyone is talking about and how a seller can run them as a team, then looks at Amazon's new About You page and what its AI-built shopper profiles mean for your listings. He also covers an AI freight-quoting tool, a PPC Den episode on the billion-dollar telehealth brands leaving Amazon search wide open, and TikTok Shop's growth across Europe.   Key Points Discussed:   Your new AI team explained: Claude Code (the architect), Hermes (the night shift), Grok Bot (the remote assistants) and Jev (the triage clerk), and the one thing to never ask each of them to do How the four agents hand work to each other, and the two rules that keep it from becoming chaos: one owner per job, and hand-offs somewhere you can see them Seller jobs that work today: overnight monitoring, sorting reviews and leads at volume, drafting without sending, and clicking through portals with no API House rules for any AI team: logins stay human, agents draft and humans send, and a spend cap on everything SnipeRate, an AI shipping employee that requests, chases, compares and negotiates freight quotes for you Amazon's About You page, which lets shoppers see, edit and delete the AI-generated profile Amazon has built of them The viral misfires, from miniature blimp owners to "interested in world domination", and why confident wrong guesses matter Why sellers should care: personalized search, Lists and reviews as profile inputs, and the attribute language your listing needs Stack Influence and micro-influencer product seeding at scale The spillover effect: nine of the 11 biggest telehealth brands don't sell on Amazon, leaving their branded search traffic to competitors How Hims' Thick Fix TV campaign tripled branded searches, and why you either catch that demand or someone else harvests it Sean's playbook: spotting breakout keywords, cutting the bottom 5% of your catalog every quarter, turning product inserts into Meta retargeting audiences, and the one DSP use case worth it TikTok Shop in Europe: the UK holds about 65% of the market, while Spain, France, Germany and Italy roughly double year on year The Billion Dollar Sellers Club: three live expert calls a month, $9 for the first 30 days   Links Mentioned:   Robert Prime's AI agent breakdown at AI Intelligence SnipeRate, your AI shipping employee (enter BDSN125 for 125 free credits) Find your own Amazon About You profile The LinkedIn thread of About You guesses Stack Influence (10% off this month) Blueland micro-influencer case study with Stack Influence The Billion-Dollar Brands Leaving Amazon Search Wide Open (The PPC Den Podcast) Join the Billion Dollar Sellers Club for $9 (code BDSC)   Hot Picks:   Amazon's Big Deal Days hits almost $10B in sales Amazon lets brands decide who can change their own content Shopify now lets you pay suppliers direct from your Shopify balance   Stump Bezos Answer: Cyber Monday sales in the US are expected to hit $15.1 billion, nearly a third of Adobe's projected $47.5 billion Cyber Week.   Parting Shot: "Failure is not the outcome. Failure is not trying. Don't be afraid to fail." – Sara Blakely   Find us at BillionDollarSellers.com Follow me on Twitter and LinkedIn.   See the full Billion Dollar Sellers Media Library   Ask the Ecom Oracle your ecom questions (better than Chat GPT!)

  8. Oct 8

    Do this today before your competition does

    Date: October 8th, 2026 Summary: Kevin King explains how to claim a short category URL on Amazon, like amazon.com/candles, before a competitor takes it, and walks through Dan Ashburn's seven-step playbook for getting ChatGPT and other AI engines to recommend your brand. He also breaks down how Stickerbox went from $3,000 a month on TikTok Shop to $50,000 in a single day, alongside new data on Alexa-driven shopping traffic and a tool that splits a consumable brand's TACoS between new and repeat customers.   Key Points Discussed:   Claiming the aisle: Amazon lets Brand Store owners request a short custom URL, and each category word can point to only one store Amazon's Brand Store data: new-to-brand visitors are 62.7% more likely to buy and spend 72.3% more per order How to request a short URL through the Amazon Ads console (not Seller Central) in four steps, with approval in 24 to 48 hours Tracking each placement with channel tags in Stores Insights, and where to keep using Amazon Attribution links for the Brand Referral Bonus A compliant route for non-US sellers onto TikTok Shop US through their own US company Marketing Misfits with Jono Alderson, former head of SEO at Yoast, on whether SEO is dead in the age of AI search Alexa traffic to Amazon product pages up almost 490% in 11 months, with a holiday spike that has largely held ChatGPT names only two or three brands per category: Google organic converts around 1.8% against roughly 16% for ChatGPT traffic Dan Ashburn's seven-step answer engine optimisation (AEO) playbook, from Bing Webmaster Tools to rewriting 30% of key pages every 90 days Why a consumable brand is really two businesses, and how blended TACoS can hide losses on new customers Stickerbox case study: $367,480 in TikTok Shop revenue in under three months, 99.6% of it from affiliate creators Spin Master's reported $35M to $50M acquisition of Stickerbox maker Hapiko, about nine months from launch   Links Mentioned:   Ecom Coffee Break: twice-weekly ecommerce news and marketing tips Online Seller Solutions (Vanessa Hung) Selling on TikTok Shop US from outside the USA: Dan Ashburn's live session replay Marketing Misfits: Is SEO Dead? The Truth About AI Search, AEO, and Google in 2026 AI SEO in 44 Minutes: How to Get ChatGPT to Recommend Your Business My Real Profit: audit your new-customer vs repeat-order split House of Marketers: the Stickerbox launch campaign Bullseye Sellers: the Stickerbox TikTok Shop turnaround   Hot Picks:   TikTok adds an AI shopping assistant and brand direct buying Alexa for Shopping 100,000 prompt study ChatGPT ads just got serious for e-commerce brands   Stump Bezos Answer: According to a16z, as of April 2026 only 2.2% of US households pay for an AI tool subscription like ChatGPT or Claude.   Parting Shot: "You don't learn to walk by following the rules. You learn by doing, and by falling over." - Richard Branson   Find us at BillionDollarSellers.com Follow me on Twitter and LinkedIn.   See the full Billion Dollar Sellers Media Library   Ask the Ecom Oracle your ecom questions (better than Chat GPT!)

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About

Twice a week the Billion Dollar Seller Newsletter keeps Amazon, TikTok Shop and Shopify sellers up to date on the latest news and tactics to sty on the cutting edge of e-commerce selling. The ia the summarized podcast version of the newsletter that comes out every Monday and Thursday.

Information

  • Creator
    Kevin King
  • Years Active
    2025 - 2026
  • Episodes
    230
  • Rating
    Clean
  • Copyright
    © Copyright 2024 All rights reserved.
  • Show Website
    Billion Dollar Sellers

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