For Designer Business

4Dbiz
  • 5.0 (2)
  • ENTREPRENEURSHIP

For Designer Business is the go-to podcast for interior designers, hosted by Shayna Rose and Evelyn McDougall of 4Dbiz. They share real-world lessons, proven systems, and honest stories from their own journey building a design business—helping you tackle challenges, grow sustainably, and step confidently into your role as a thriving business owner.

  1. 3D AGO

    EP 23 | Rich or Famous with Donna Hoffman

    Evelyn sits down with returning guest Donna Hoffman, the Interior Design Advocate and celebrated business coach, to tackle one of the most emotionally charged topics in the design industry: publication, press, and why chasing it might be keeping you broke. Donna delivers the harsh truth that every designer needs to hear about the difference between being rich and being famous—and why you should always choose rich first. You'll hear Donna break down the real costs of hiring a publicist, the hidden trade-offs of locking up your photography with exclusive publishing deals, and why national publicity won't put dollars in your coffers if you're billing under a million dollars a year. The episode also dives deep into the dangerous trap of "compare and despair" that social media and glossy magazine spreads create for design CEOs, and why you need to unfollow (or mute) anyone whose posts make you feel inadequate instead of inspired. You'll also learn why local publishing might have more ROI than national features, how to recognize when publicity is a vanity move versus a strategic brand-building investment, and the critical question every designer must ask: what am I expecting this publicity to bring to me? But here's where it gets good: Donna reveals the smarter alternative to chasing publication—awards submissions. You'll discover why multi-award-winning status carries more weight with prospective clients, builders, and architects than any magazine feature ever could, how to write your award submissions efficiently (hint: do it during your photo shoot), and why awards give you timeless social proof that never gets dated. Donna walks you through the practical steps of submitting to multiple categories, building an awards calendar, and leveraging those wins across your website, LinkedIn, Instagram, and sales conversations. This episode is packed with honest insights about the performative nature of the design industry, practical guidance on where to invest your marketing dollars for actual revenue growth, and the tough love reminder that your P&L statement matters more than your press clippings. If you're ready to stop flushing money down the toilet on vanity metrics, start building real wealth in your design business, and finally understand where publication fits (or doesn't fit) in your growth strategy, this reality check is exactly what you need to hear. Do you want to be rich or do you want to be famous? Donna's answer might surprise you—and it just might change your entire approach to marketing your design business. Schedule your free consultation now and discover how 4Dbiz’s flexible, fractional team can help you reclaim your time and build a design business that works for you. Have a burning question or idea that you want us to cover? Click here to leave us a “voicemail” for an opportunity to be featured in an upcoming episode!

    34 min

  2. FEB 10

    EP 22 | How To Calculate Your Salary

    Join Shayna and Evelyn as they tackle the question that every interior designer needs to answer: are you actually earning what you want and deserve as a business owner? In this empowering episode, they walk you through the exact financial roadmap to turn your dream salary into an actionable plan, working backwards from that number you've been too afraid to say out loud. You'll hear candid reflections on the journey from solopreneur to business owner, why money feels amazing at first (and then gets complicated), and the three critical phases every designer goes through: what you need to survive, what you want to thrive, and what it actually takes to bridge that gap. Shayna and Evelyn break down their simple salary calculator that reveals exactly how many billable hours you can realistically work, how delegation becomes your secret weapon for increasing income, and why treating your team as a profit generator (just like product sales) changes everything. This episode dives deep into the real numbers, covering everything from calculating your true break-even to understanding profit per delegated hour, determining realistic billable hours per week (spoiler: it's not 40 if you're a business owner), and why product sales should be treated as bonus money rather than part of your baseline calculations. You'll get practical guidance on factoring in vacation weeks, overhead costs, and business foundation investments, plus honest talk about why doing this exercise can feel uncomfortable but is absolutely essential for your peace of mind. Packed with honest encouragement, actionable advice, and a healthy dose of tough love, this episode is your invitation to stop avoiding the money conversation and start building the income you actually want. So, if you're ready to dream big and create a concrete plan to make your dream salary a reality in 2026, this episode will show you exactly how to get there. Click to use the salary calculator and gain financial clarity in 2026! Schedule your free consultation now and discover how 4Dbiz’s flexible, fractional team can help you reclaim your time and build a design business that works for you. Have a burning question or idea that you want us to cover? Click here to leave us a “voicemail” for an opportunity to be featured in an upcoming episode!

    21 min

  3. FEB 3

    EP 21 | Reality Check

    Join Shayna and Evelyn as they deliver the reality checks that every interior designer needs to hear before seeking business support. In this no-holds-barred episode, they tackle the most common (and relatable) things that designers say when looking for help and explore why these statements often reveal unrealistic expectations that need resetting before real progress can happen. You'll hear candid reflections on the myth of "getting out" of your design business, the truth about how long it really takes to build a functioning team, and why that finger you're pointing at your assistant probably needs to point at yourself first. Shayna and Evelyn break down the hard truth: you are likely the primary bottleneck in your business, and that's actually great news because you're the easiest thing to fix. They also dive deep into real-world lessons about business documentation, the reality of marketing timelines (spoiler: there's no overnight success), and why showing up at 70% inside a committed routine beats sporadic 100% effort every single time. You'll get practical guidance on the three essential buckets every designer needs to master—self, business, and family—and why consistency in these areas is the only path to sustainable growth. Packed with honest encouragement, actionable advice, and a healthy dose of tough love for interior designers, this episode is your wake-up call to stop making excuses and start building the foundation your business desperately needs. If you're ready to stop being the bottleneck, commit to showing up for yourself, and make 2026 the year you finally build a business that supports your life, this reality check is exactly what you need to hear. Click to schedule your free consultation now and discover how 4Dbiz’s flexible, fractional team can help you reclaim your time and build a design business that works for you. Have a burning question or idea that you want us to cover? Click here to leave us a “voicemail” for an opportunity to be featured in an upcoming episode!

    37 min

  4. JAN 27

    EP 20 | Business Routines

    Join Shayna and Evelyn as they dive deep into the business routines that will take your interior design business from overwhelmed to organized in 2026. Building upon their previous conversation about well-rounded routines, this episode gets tactical—breaking down the exact weekly and daily systems you need to keep your internal projects flowing smoothly and your business foundation rock-solid. Whether you're drowning in emails, struggling to delegate effectively, or watching your marketing efforts fall by the wayside because "fires" keep popping up, this episode is full of precise calendar-blocking strategies, meeting cadences, and accountability structures that will help you stop making excuses and start making real progress. You'll hear game-changing advice on everything from implementing a daily closeout call (yes, even in the car on the way to pick up the kids) to structuring your weekly delegation meetings, managing email workflows, staying on top of time logs, and building those critical strategic partnerships that keep your pipeline full. They also break down the two essential buckets that every designer needs to master—internal project management and business foundation work—and show you exactly how to schedule recurring time for the things that always seem to fall off: documentation, marketing consistency, financial tracking, and systems building. Plus, they get real about why you can't delegate without documenting, how to solve around your excuses instead of staying stuck in them, and why investing in accountability support will pay you back tenfold. Packed with honest encouragement, actionable frameworks, and a healthy dose of tough love, this episode is your no-excuses roadmap to building business routines that actually stick. If you're ready to stop letting every day feel different, eliminate that constant high-frequency panic, and finally create the sustainable interior design business machine you've been dreaming of, this episode will show you exactly how to commit to yourself, lock in your routine, and make 2026 the year you stop being the bottleneck in your own success. Click to schedule your free consultation now and discover how 4Dbiz’s flexible, fractional team can help you reclaim your time and build a design business that works for you. Have a burning question or idea that you want us to cover? Click here to leave us a “voicemail” for an opportunity to be featured in an upcoming episode!

    37 min

  5. JAN 20

    EP 19 | Routine, Relationships, and Results

    Have a burning question or idea that you want us to cover? Click here to leave us a “voicemail” for an opportunity to be featured in an upcoming episode! Join Shayna and Evelyn as they kick off 2026 with a powerful framework for building routines that strengthen your relationships and drive real results in your business. In this energizing season premiere, they break down the three essential areas that every designer needs to master: self-care, family and relationships, and business foundation. Whether you're struggling to find time for yourself, feeling guilty about missing family moments, or watching your marketing efforts fall by the wayside, Shayna and Evelyn share the exact strategies and calendar-blocking techniques you need to show up consistently in 2026, even on your lowest-energy days. You'll hear candid reflections on the power of commitment, the importance of starting small, and why sustainable growth is all about creating routines you can actually stick to. They dive deep into real-world examples from their own journeys, covering everything from morning gym sessions and date night commitments to systems documentation, marketing accountability, and CEO thinking time. Plus, you'll get practical guidance on when to ask for help, how to work with the 4Dbiz team for accountability support, and why investing in your business foundation today will pay you back for years to come. Packed with honest encouragement, actionable advice, and a healthy dose of tough love, this episode is your roadmap to stop spiraling and start thriving. If you're ready to silence that end-of-day guilt, build routines that actually work, and make 2026 your most balanced and productive year yet, this episode will show you exactly where to start. Click to schedule your free consultation now and discover how 4Dbiz’s flexible, fractional team can help you reclaim your time and build a design business that works for you.

    36 min

  6. JAN 13

    EP 18 | The Business of the Business with Donna Hoffman

    Get your tickets to Donna's 3 Day IGNITE Business Immersion Workshop starting January 21st! Shayna and Evelyn are back with Part 2 of their conversation with Donna Hoffman, founder of Impeccably Designed Homes and celebrated business coach for interior designers. In Part 1, Donna introduced the first pillar of a "profit proud" business: mindset and the creative brain. Now, she's diving into the final two pillars—the business of your business (operations) and the business of sales and marketing. You'll hear Donna break down why operations are the "money in the bank" part of your business as she shares strategies for identifying where your systems are breaking down, exploring why your scope of work is one of your most powerful sales tools, and learning how to price your services in a way that protects your profitability as you grow. Donna also tackles one of the toughest challenges for empathetic creatives: managing client reactivity during purchasing and installation, and how to build processes that protect both you and your team from burnout. We then shift focus to Donna's final pillar of sales and marketing—the fuel that keeps your business moving. Donna introduces the concept of "meaningful marketing," rooted in service and genuine enthusiasm, and walks you through how to craft a branding statement that actually sets you apart (spoiler: "we make happy spaces" won't cut it). You'll also learn how to think about your sales pipeline as something that runs all the way through your business, and why networking is still one of your highest-ROI activities. This episode is packed with honest insights, tactical advice, and the kind of real talk that will help you stop spinning your wheels and start building an interior business that truly supports you. Plus, Donna shares all the details about her upcoming Ignite Business Immersion Workshop—three days of high-level coaching designed to help interior designers master these exact pillars and kick off the year with clarity and confidence. If you're ready to move beyond hustle mode and step into your role as a design CEO, this episode is your roadmap.

    43 min

  7. JAN 6

    EP 17 | Leadership Mindset with Andrea Liebross

    Join Shayna and Evelyn as they welcome Andrea Liebross—business coach for entrepreneurial women, author and podcast host of "She Thinks Big," for a candid conversation about the real challenges facing interior designers and creative business owners. In this episode, Andrea unpacks the disconnect between vision and action that so many leaders experience, and shares her signature “belief bridge” framework for moving from self-doubt to confident leadership. You’ll hear honest stories about the struggles of taking accountability, the importance of investing in yourself as a leader, and why true growth starts with your mindset, not just your systems. Andrea also gives a behind-the-scenes look at her coaching programs, from power hour sessions to immersive retreats, and offers practical advice for anyone ready to step into their role as visionary and leader. If you’ve ever felt stuck on the “land of impossible,” this episode is your invitation to start building your own bridge—one belief at a time. Don’t miss Andrea’s actionable tips, real-life examples, and the encouragement you need to grow your business from the inside out. Stay tuned for more inspiring conversations and resources to help you thrive as a creative entrepreneur! Want to learn more about Andrea's coaching services? Click to discover how she empowers women entrepreneurs to create a business—and mindset—that’s both successful and sustainable. Have a burning question or idea that you want us to cover? Click here to leave us a “voicemail” for an opportunity to be featured in an upcoming episode! Click to schedule your free consultation now and discover how 4Dbiz’s flexible, fractional team can help you reclaim your time and build a design business that works for you.

    38 min

  8. 12/30/2025

    EP 16 | New Year, New Mindset

    Have a burning question or idea that you want us to cover? Click here to leave us a “voicemail” for an opportunity to be featured in an upcoming episode! Join Shayna and Evelyn as they ring in the new year with a fresh perspective and a playful twist on their usual routine. In this special end of year episode, they highlight their top three most valuable episodes to revisit as you set your intentions for 2026. Whether you’re looking to tighten up your pricing model, rethink how you build your team, or get your mindset right for new opportunities, Shayna and Evelyn break down the essential lessons and actionable strategies you need to start the year strong. You’ll hear candid reflections on the power of transformation, the importance of accountability, and why growth in business (and life) is all about continuous change. They review previous episodes with real-world stories from their own journey—covering everything from team development and routine-building to the not-so-glamorous realities of home renovations. Plus, you'll also get a sneak peek at what’s coming up in January, including expert guests and deep dives into the CEO mindset and sustainable routines. Packed with honest encouragement, practical advice, and a healthy dose of tough love, this episode is your invitation to reflect, reset, and step boldly into the new year. If you’re ready to embrace change, set meaningful routines, and make 2026 your best year yet, this conversation is a roadmap to your next level of business success. Click to schedule your free consultation now and discover how 4Dbiz’s flexible, fractional team can help you reclaim your time and build a design business that works for you.

    19 min
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Trailer

Ratings & Reviews

5
out of 5
2 Ratings

About

For Designer Business is the go-to podcast for interior designers, hosted by Shayna Rose and Evelyn McDougall of 4Dbiz. They share real-world lessons, proven systems, and honest stories from their own journey building a design business—helping you tackle challenges, grow sustainably, and step confidently into your role as a thriving business owner.

Information

  • Creator
    4Dbiz
  • Years Active
    2025 - 2026
  • Episodes
    24
  • Rating
    Clean
  • Copyright
    © Copyright 2026 4Dbiz
  • Show Website
    For Designer Business