Marketing Brew Weekly

Brew Professional Media
Brew Professional Media
  • 4.5 (11)
  • Marketing
  • Updated Weekly

Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.

  1. 1d ago

    The Evolution of Brand Trips

    Pack your bags, this week we’re discussing the evolution of the brand trip. Namely, we’re looking at Tarte cosmetics, who have become infamous with inviting some of the most famous creators to luxurious destinations, Cocokind who took the approach of appealing to the average customer, and OpenAI, which ran right into the backlash they created from their very first brand trip to the great outdoors.  00:00: Intro 01:30: The evolution of brand trips  05:20: The infamous Tarte trip  13:45: Cocokind appealing to regular consumers 19:30: Waterboy mixes customers and influencers  22:00: OpenAI’s first brand trip met with backlash  This episode is presented by Roku Ads Manager. For more, use code BREW5K at advertising.roku.com/marketingbrew For more upcoming Marketing Brew events: https://www.marketingbrew.com/events Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/ Watch Marketing Brew Weekly on YouTube:   https://www.youtube.com/@MarketingBrew Follow Marketing Brew Instagram: https://www.instagram.com/marketingbrew/ LinkedIn: https://www.linkedin.com/showcase/marketing-brew/ Have a question for us? Send an email to mkbw@morningbrew.com Learn more about your ad choices. Visit megaphone.fm/adchoices Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.

    The Evolution of Brand Trips

  2. Sep 2

    Brands in the Comments: A Helpful Guide

    Does your brand want to comment on social videos? Well, we’ve got a helpful guide you should hear first. From choosing the right content to comment on, to interacting with other brands, we’re breaking down the best ways to leave an impactful comment on TikTok and Instagram posts – and how you can avoid regretting a comment that just doesn’t land.  00:00: Intro 02:00: Did the Wendy’s Twitter account start this trend 04:30: Brands being summoned vs. randomly jumping in  06:00: PF Chang’s cake adventure  08:00: When commenting goes wrong  11:00: BetterHelp’s commenting strategy  15:00: What is the Empire State Building’s strategy 16:00: When brands go after other brands  19:00: Grade the comment game featuring Bare Minerals, Ryanair, Pringles, Slim Jim and Hidden Valley Ranch This episode is presented by Roku Ads Manager. For more, use code BREW5K at advertising.roku.com/marketingbrew For more upcoming Marketing Brew events: https://www.marketingbrew.com/events Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/ Watch Marketing Brew Weekly on YouTube:   https://www.youtube.com/@MarketingBrew Follow Marketing Brew Instagram: https://www.instagram.com/marketingbrew/ LinkedIn: https://www.linkedin.com/showcase/marketing-brew/ Have a question for us? Send us an email or voice note to mkbw@morningbrew.com Learn more about your ad choices. Visit megaphone.fm/adchoices Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.

    Brands in the Comments: A Helpful Guide

  3. Aug 26

    Should Your Brand Be on Substack?

    This week, we’re talking about the brands implementing a strategy on Substack. While it’s not for everyone, some have cracked the code of sharing behind-the-scenes content, thoughts from founders, and the thoughtful tips newsletter readers have come to expect. But how does this differ from email marketing, and what should brands thinking about joining the platform do before jumping in?  00:00: Intro 01:15: Brands venturing into Substack  02:43: How this differs from email marketing 07:20: Making newsletters valuable  08:30: A person vs. a brand writing  12:00: Which brands should be on the platform  16:10: The days of the brand magazines 19:00: Not a place for AI 20:00: Brands we do and do not want to see on the platform  This episode is presented by Marketing Architects.  For more information, visit: https://www.marketingarchitects.com/Podcast For more upcoming Marketing Brew events: https://www.marketingbrew.com/events Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/ Watch Marketing Brew Weekly on YouTube:   https://www.youtube.com/@MarketingBrew Follow Marketing Brew Instagram: https://www.instagram.com/marketingbrew/ LinkedIn: https://www.linkedin.com/showcase/marketing-brew/ Have a question for us? Send an email to mkbw@morningbrew.com Learn more about your ad choices. Visit megaphone.fm/adchoices Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.

    Should Your Brand Be on Substack?

  4. Aug 19

    Pop-Ups Pop Off: How to Make Your Experiential Event Effective

    This week, we’re talking all things pop-ups: is the goal for brands to get attention, generate online buzz, test out products, gain new customers, or something else entirely? We break down a pop-up vs. a stunt, explain how a line outside can do all the heavy lifting for your marketing, and share our thoughts on some of the most effective recent pop-ups that have given us FOMO.  00:00: Intro 01:30: Difference between a pop-up and a stunt  04:30: What is the point of a pop-up 08:30: Using social to tell the story of your pop-up 14:00: Are we at pop-up fatigue 16:20: What physical merch do people get  18:30: Pop-up or pop down: Beis carwash  22:40: The Real Real’s Canal Street installation 26:20: Bloom’s interactive pop-up This episode is presented by Marketing Architects.  For more information, visit: https://www.marketingarchitects.com/Podcast For more upcoming Marketing Brew events: https://www.marketingbrew.com/events Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/ Watch Marketing Brew Weekly on YouTube:   https://www.youtube.com/@MarketingBrew Follow Marketing Brew Instagram: https://www.instagram.com/marketingbrew/ LinkedIn: https://www.linkedin.com/showcase/marketing-brew/ Have a question for us? Send us an email or voice note to mkbw@morningbrew.com Learn more about your ad choices. Visit megaphone.fm/adchoices Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.

    Pop-Ups Pop Off: How to Make Your Experiential Event Effective

  5. Aug 12

    The Dos and Don’ts of a Logo Refresh

    This week, we’re taking a look at the brands that have done a logo refresh – the right and wrong ways. From Spotify’s limited edition disco ball drama to Levi’s World Cup win, we run through the hits and misses of rolling out a new icon for your brand.  00:00: Intro 02:00: Why do brands change their logos  04:40: Risks of changing logos   08:40: Levi’s World Cup logo change 12:50: Spotify’s disco ball  16:40: Mountain Dew  20:15: Gap’s 2009 rebrand fail  22:30: Hopping on the Taylor Swift brand  25:00: Brands being cringe in the comments 28:00: Which brands could use a logo update For more upcoming Marketing Brew events: https://www.marketingbrew.com/events Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/ Watch Marketing Brew Weekly on YouTube:   https://www.youtube.com/@MarketingBrew Follow Marketing Brew Instagram: https://www.instagram.com/marketingbrew/ LinkedIn: https://www.linkedin.com/showcase/marketing-brew/ Have a question for us? Send us an email or voice note to mkbw@morningbrew.com Learn more about your ad choices. Visit megaphone.fm/adchoices Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.

  6. Aug 5

    Creators in the C-Suite? Why It's Happening More Than You Think

    This week, we’re exploring the latest trend of creators snagging C-Suite titles – but which ones are legit and which ones are for show? From Jake Shane touting a German candy brand to Vivian Tu’s actual financial advice, we look at the actual titles and the work behind them. Plus, when is perceived authenticity the least of your risks when it comes to naming a creator to your executive team?  00:00: Intro 00:40: Examples of creators with C-suite titles  02:15: The difference between real and made up titles  04:00: Does the audience care if it’s a real job  08:15: Why is the title necessary   11:45: Not all execs are creators  14:00: How are the creators actually involved 16:45: Celebrities with special titles  18:40: The relationship creators have with brands  21:30: Authenticity of partnerships  22:20: The risks to consider  For more upcoming Marketing Brew events: https://www.marketingbrew.com/events Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/ Watch Marketing Brew Weekly on YouTube:   https://www.youtube.com/@MarketingBrew Follow Marketing Brew Instagram: https://www.instagram.com/marketingbrew/ LinkedIn: https://www.linkedin.com/showcase/marketing-brew/ Have a question for us? Send us an email or voice note to mkbw@morningbrew.com Learn more about your ad choices. Visit megaphone.fm/adchoices Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.

  7. Jul 29

    Microdramas Are a Mega Trend

    This week, we’re going all in on microdramas – and we aren’t alone. Brands and streamers are turning to short-form videos to sell products, but will this trend last longer than a mini episode? We take a look at the length, home, production value, and risks of investing in microdramas, and share thoughts on which brands might want to jump in, or keep scrolling.  00:00: Intro 02:35: Microdramas are inexpensive  05:10: Made for different platforms 11:40: Is the goal for completion or consumption 14:00: Brands as entertainment companies  16:50: Is it for every brand  21:00: How is AI being used for this purpose    This episode is brought to you by Paramount Ads Manager. For more information, visit paramountadsmanager.com  For more upcoming Marketing Brew events: https://www.marketingbrew.com/events Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/ Watch Marketing Brew Weekly on YouTube:   https://www.youtube.com/@MarketingBrew Follow Marketing Brew Instagram: https://www.instagram.com/marketingbrew/ LinkedIn: https://www.linkedin.com/showcase/marketing-brew/ Have a question for us? Send us an email or voice note to mkbw@morningbrew.com Learn more about your ad choices. Visit megaphone.fm/adchoices Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.

    Microdramas Are a Mega Trend

  8. Jul 22

    Attention Marketers: You Are Trapped in an AI Bubble

    This week, we’re looking at the very large gap between the marketing industry’s love for AI, and the consumer sentiment that reveals precisely the opposite. New research has customers declaring their strong annoyance for the technology, so why do marketers insist on using it for everything from ideation to creative content? And is there a way for brands to stand out with a different approach? 00:00: Intro 03:00: New poll reveals consumers’ annoyance with AI  06:20: Exploring the bubble  08:40: Is all AI just AI slop 10:15: Perception of AI ads   15:00: Brands avoiding AI are generating good will  16:50: Is it ok to use AI for idea generation  19:30: Being the first to use it vs using it well  20:00: REI ads on Meta’s platforms  22:00: Is AI actually efficient  23:00: Requirements to disclose AI use    This episode is brought to you by pwc, and their new podcast powered by Morning Brew, The Intelligence Shift. Listen where you get your favorite podcasts: https://www.podpage.com/the-intelligence-shift/ For more upcoming Marketing Brew events: https://www.marketingbrew.com/events Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/ Watch Marketing Brew Weekly on YouTube:   https://www.youtube.com/@MarketingBrew Follow Marketing Brew Instagram: https://www.instagram.com/marketingbrew/ LinkedIn: https://www.linkedin.com/showcase/marketing-brew/ Have a question for us? Send us an email or voice note to mkbw@morningbrew.com Learn more about your ad choices. Visit megaphone.fm/adchoices Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.

    Attention Marketers: You Are Trapped in an AI Bubble
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Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.

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