SHeCOMMERCE

Cristina Marinucci & Jacqueline Dynowski
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Bold Brands. Fierce Women. One Sisterhood. SHeCommerce is more than just a podcast, it's a community.  Hosted by Cristina and Jax, two seasoned CPG leaders with almost 50 years of combined international experience, SHeCommerce dives deep into the heart of the CPG revolution, tackling the issues that matter most to women in the industry.Tired of surface-level business podcasts? We get it. That's why we're committed to providing real talk, real solutions, and a whole lot of heart. From decoding the latest retail media strategies and accelerating omni-commerce growth to navigating work-life imbalance, shattering stereotypes, and fighting for wage equality – nothing is off-limits.With Cristina's unparalleled insights in consumer/shopper behavior, category management, and omni-channel strategy, combined with Jax's digital transformation prowess and global leadership experience, you're getting battle-tested strategies you can actually use.But SHeCommerceis about more than just business. It's about building a supportive sisterhood where women (and women advocates) can connect, share their stories, and inspire each other to achieve their full potential.Join us for smart, strategic, and unapologetically female conversations. We promise to be the happiest (and most insightful) 20 minutes of your week!SHeCommerce: It's not just business, it's personal. It's time to power up your career, your brand, and your life!

  1. 3d ago

    Episode 47: $100 Million. No Playbook: Brendan Cawley on Building Righteous Felon, His Way

    What happens when a middle-school jerky hustle, a Kmart dehydrator, a few hundred bucks from friends and family, and a suspicious-looking baggie turn into a brand crossing $100 million in retail sales? You get Righteous Felon. In this episode of SHeCOMMERCE, Cristina and Jacqui sit down with Brendan Cawley, Founder & CEO of Righteous Felon, for a founder story that is equal parts accidental, audacious, scrappy—and refreshingly devoid of the usual startup theater. There was no giant funding round. No polished 50-page business plan. No army of employees. And definitely no traditional playbook. Instead, Brendan and a tight crew of childhood friends and family figured it out as they went—selling at farmers markets and beer festivals, hunting down manufacturers willing to take a chance on them, obsessing over flavor and storytelling, and turning a middle-school inside joke into one of the most distinctive brands in meat snacks. And then things got big. Really big. Today, Righteous Felon has crossed the $100 million retail sales mark while staying lean, founder-led, deeply personal and unapologetically weird. But this conversation isn't just about the number. It's about what happens after the scrappy brand starts winning. How do you evolve from founder to CEO without losing your edge?How do you bring new leaders into a company built by brothers and childhood friends?How do you professionalize the business without becoming painfully corporate?And how do you scale what consumers love without killing what made them love it?Brendan gets candid about all of it. About Brendan Cawley: Brendan Cawley is the Founder and CEO of Righteous Felon. His fascination with jerky started as a kid after watching his uncle turn raw ingredients into a product he could sell to coworkers at a Pittsburgh steel mill. That curiosity eventually became a childhood jerky operation of his own—and one memorable misunderstanding involving a teacher, a school bathroom and a hand-to-hand transaction. Years later, Brendan built his business chops working in aerospace, gaining exposure to finance, manufacturing, operations and supply chain. At the same time, he watched the craft beer movement explode—independent brands using better ingredients, bolder flavors, sharper branding and a hell of a lot more personality. That collision of craft, business and rebellious brand building ultimately became Righteous Felon. Today, Brendan is navigating the next evolution of the business as CEO, while also navigating an even bigger new title: Dad. About Righteous Felon: Righteous Felon is a founder-led, family- and employee-owned meat snack brand built around bold flavor, irreverent storytelling and an outlaw-with-a-code mentality. What began as a handful of friends making jerky has grown into a nationally scaled business that has surpassed $100 million in retail sales. The brand has never been interested in blending into the sea of functional protein claims. High protein? Great. Clean ingredients? Absolutely. But Righteous Felon believes healthy eating doesn't have to taste like punishment. Its next chapter is increasingly about rebelling against boring, bland and basic wellness culture—combining better-for-you credentials with flavor, humor, characters, storytelling and zero apology. Because sometimes the rule worth breaking is the one that says healthy food has to be miserable. What We Get Into 🔥 The felony that started it all. Yes, Brendan really was caught exchanging a baggie for cash in a middle-school bathroom. No, it wasn't drugs. It was jerky. And yes, that misunderstanding eventually helped inspire one of the best brand names in CPG. 🔥 The $100 million milestone nobody planned for. Righteous Felon didn't begin with a roadmap to $1 million, let alone $100 million. Brendan talks about reaching the milestone one stubborn step at a time—and why the celebration was meaningful but short-lived. 🔥 Bootstrapping before they knew it was called bootstrapping. There was no strategic declaration that RF would reject venture capital. They simply didn't know any other way. Make product. Sell product. Reinvest. Repeat. 🔥 Why you don't need a huge team to do huge things. One of Brendan's clearest beliefs: headcount isn't the same thing as capability. A small, adaptable team with ownership and trust can punch far above its weight. 🔥 Founder ≠ CEO. Brendan gets candid about moving from the guy touching everything to the leader responsible for communicating a clear vision, recruiting smarter people and repeating that vision until everyone can operate against it. 🔥 Transparency is a growth strategy. His leadership philosophy is simple: tell people the truth. When employees understand where the business stands, where they stand and what's at risk, you don't have to manage six different versions of reality. 🔥 Flavor beats function. As protein becomes mainstream, "high protein" and "clean ingredients" aren't differentiators anymore. Brendan believes the opportunity is to deliver health without sacrificing craveability—and personality without sacrificing credibility. 🔥 The rebellion against performative wellness. Wake up at 5 a.m. Run. Meditate. Cold plunge. Sauna. Work 12 hours. Be the perfect parent. Sleep eight hours. Sure. Brendan calls BS on a version of wellness that assumes everyone has to optimize every minute of their existence. Righteous Felon's counterpoint? Eat better. Live better. But maybe enjoy yourself too. 🔥 From snack brand to cultural brand. The bigger ambition isn't simply to sell more jerky. Brendan talks about storytelling, characters, nostalgia, rebellion and building a relationship with consumers that could transcend the meat-snack aisle. 🔥 When business gets very personal. Crossing $100 million was big. Becoming a dad was bigger. Brendan shares how fatherhood changed the way he thinks about time, health, responsibility, hiring and what all the work is ultimately supposed to make possible. 🔥 The founder myth we need to kill. "It must be nice being your own boss." According to Brendan? Try having a million bosses—employees, consumers, retailers, suppliers, partners and everyone counting on you to deliver what you said you would. That entrepreneurial freedom everyone romanticizes comes with a hell of a lot of responsibility. 🎤 MIC DROP MOMENTS “We were just trying to make some product…and see if people were interested in selling it.” No startup theater. No grandiose master plan. Just build something people want and keep going. “You need a big team to do big things.” The business rule Brendan would break? That one. “Flavor needs to reign supreme.” Because nobody wants to choke down joyless protein forever. On entrepreneurship: “You feel like you have a million bosses.” Employees. Consumers. Retailers. Partners. The idea itself. So much for "being your own boss." On leadership: Leading by working harder than everyone else isn't enough. At scale, leaders have to create clarity, communicate it relentlessly and give people the ability to act without them. On becoming a dad: Fatherhood changed Brendan's relationship with time almost instantly—and made building a stronger leadership team about more than scaling the company. It became about creating room to actually live his life. And perhaps the most Righteous Felon answer of the episode… Asked what the worst flavor idea they'd ever considered was? Possum jerky. Relax. It was going to be beef. Probably. This episode is for founders, operators, brand builders, CPG leaders—and anyone who has ever wondered whether there might be another way to build something big. No perfect roadmap. No startup cosplay. No boring, bland or basic. Just a group of people who kept figuring it out. $100 Million. No Playbook. That feels pretty damn Righteous Felon to us. Bold Brands. Fierce Women. One Sisterhood. SHeCOMMERCE:  Website: https://shecommercepodcast.com/ LinkedIN:  https://www.linkedin.com/company/shecommercepodcast/  YouTube: www.youtube.com/@SHeCOMMERCEPodcast DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from SHeCOMMERCE Podcast or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by SHeCOMMERCE Podcast. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. SHeCOMMERCE Podcast expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

    Episode 47: $100 Million. No Playbook: Brendan Cawley on Building Righteous Felon, His Way

  2. Oct 22

    Ep 46:m Sparkling Sips: The Signal Era — Kait Stephens, Brij; Why Smarter Advertising Starts with Better Data

    AI may be getting smarter. But are we giving it the full picture? Live from Advertising Week New York, where everyone is talking AI, algorithms, attribution, and measurement, SHeCOMMERCE sits down with Kait Stephens, CEO and Co-Founder of Brij, to challenge one of advertising's biggest blind spots: Brands are spending billions to reach consumers they don't fully understand. Welcome to the Signal Era, where the quality of the data feeding advertising algorithms may matter more than the sophistication of the technology itself. For CPG brands, the challenge is especially real. Consumers discover products on TikTok, engage with ads on Meta, and ultimately purchase at Walmart, Target, or Amazon. Yet much of that purchasing behavior remains disconnected from the advertising platforms trying to optimize performance. Kait breaks down how connecting retail and marketplace purchases back to digital advertising can transform measurement, improve customer acquisition, and help brands make smarter investments across the entire commerce ecosystem. But this conversation goes beyond algorithms. Kait shares her journey from private equity investor to technology founder, the realities of fundraising as a woman, and how embracing authenticity, empathy, and her public voice has become a leadership advantage. The big message? Smarter algorithms alone won't win the next era of advertising. Better signals, connected thinking, and leaders willing to challenge the status quo will. 🔥 Key Takeaways 1. We've entered the Signal Era. AI-powered advertising platforms are increasingly making targeting and optimization decisions automatically. That makes the quality and completeness of the data brands feed those algorithms a critical competitive advantage. 2. Your DTC customer isn't necessarily your retail customer. For a brand generating 80% of sales outside its DTC channel, algorithms trained only on website purchasers may be learning from just 20% of its actual customer base. And those customers may behave very differently from shoppers at Walmart, Target, or Amazon. 3. Prove It. Then Improve It. Kait simplifies Brij's value proposition into two powerful ideas: Prove It: Connect retail and marketplace sales back to advertising campaigns to better understand what's actually driving purchases.Improve It: Use those insights and customer signals to optimize media spend, build stronger audiences, and reduce customer acquisition costs.Kait shares an example of a Brij customer seeing a 50% reduction in customer acquisition cost, demonstrating the potential impact of better signals. 4. Siloed organizations are leaving money on the table. When DTC, retail, and marketplace teams optimize against separate goals, brands risk making decisions that benefit individual channels instead of the total business. Kait challenges leaders to align incentives around profitable omnichannel growth. 5. Stop measuring TikTok only by TikTok Shop sales. Kait calls TikTok one of the biggest channel opportunities in advertising. Her argument? TikTok creates demand that may ultimately convert on Amazon or in physical retail. Marketers focusing solely on TikTok Shop conversions risk significantly underestimating its impact. 6. Being a female founder can be a competitive advantage. Kait openly discusses overcoming imposter syndrome while fundraising, leaning into her strengths, and discovering that authentic leadership and content creation can attract talent who believe in her vision. 👩‍💼 Speaker Bio: Kait Stephens CEO & Co-Founder, Brij | RETHINK Retail Expert | Host, The Omnichannel Marketer Kait Stephens is the CEO and Co-Founder of Brij, where she's helping omnichannel brands transform retail and marketplace purchases into actionable, owned customer data that drives smarter advertising, lowers customer acquisition costs (CAC), and increases customer lifetime value (LTV). With more than 12 years of experience in retail and commerce, Kait brings a unique perspective shaped by her background as an investor focused on omnichannel strategies and the evolving future of retail. Working with brands including Chobani, Gozney, Sapporo, Skullcandy, and Feastables, she's at the forefront of solving one of commerce's biggest challenges: connecting the dots between where consumers discover brands and where they actually buy. A recognized RETHINK Retail Expert and industry thought leader, Kait also hosts The Omnichannel Marketer podcast. She holds an MBA from Harvard Business School and a BSBA from Georgetown University. Beyond the technology, Kait is a passionate advocate for authentic leadership, sharing candid insights about entrepreneurship, fundraising, and navigating the realities of being a female founder. 🏢 Company Bio: Brij Closing the Gap Between Retail Sales and Digital Customer Intelligence Brij helps omnichannel brands turn retail and marketplace purchases into owned, deterministic customer signals that fuel more effective advertising and sustainable growth. Trusted by brands including Chobani, Gozney, Sapporo, Skullcandy, and Feastables, Brij connects previously disconnected customer purchase data to digital marketing platforms, helping brands better understand who their customers are, measure advertising effectiveness across channels, lower customer acquisition costs, and grow lifetime value. By connecting what happens at the shelf, on marketplaces, and across digital media, Brij helps brands move beyond fragmented measurement toward a more complete view of the customer journey. The philosophy? Prove it. Improve it. Grow smarter. The future of advertising isn't just smarter AI. It's smarter inputs. And the future of commerce isn't about winning in DTC, retail, or marketplaces independently. It's about understanding the consumer across all of them. Because consumers don't shop according to your org chart. And your advertising strategy shouldn't either. Bold Brands. Fierce Women. One Sisterhood. #SHeCOMMERCE #SparklingSips #OmnichannelCommerce #RetailMedia #WomenInLeadership SHeCOMMERCE:  Website: https://shecommercepodcast.com/ LinkedIN:  https://www.linkedin.com/company/shecommercepodcast/  YouTube: www.youtube.com/@SHeCOMMERCEPodcast DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from SHeCOMMERCE Podcast or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by SHeCOMMERCE Podcast. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. SHeCOMMERCE Podcast expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

    Ep 46:m Sparkling Sips: The Signal Era — Kait Stephens, Brij; Why Smarter Advertising Starts with Better Data

  3. Oct 14

    Ep 45 - Sparkling Sips - Jessica Batty, Your Impressions Don't Impress Us Much

    ATTENTION DIDN'T DISAPPEAR. IT MOVED. 💥 And if your marketing strategy hasn't moved with it, we need to talk. In this second pour of Sparkling Sips, Cristina and Jacqui welcome back Jessica Batty, SVP of Marketing at Fluent, for another sharp, unfiltered conversation about the future of commerce media, consumer intent, and the uncomfortable truth about how brands measure attention. Last time, Jessica called it: social media has gone from discovery to obligation. This time, she's taking us one step further. If consumers are tuning out the noise, where is the attention that actually converts? From Jessica's real-life adventures renovating a beach house (and becoming a self-proclaimed Lowe's superfan!) to the resurgence of nostalgia, community recommendations, and trusted voices, we unpack why the next era of marketing isn't just about reaching consumers. It's about reaching them when they're ready to care. 🔥 What we're spilling: Attention isn't created equal. There's a world of difference between interrupting someone who's doom-scrolling and showing up when they're actively looking for something.Trust is the new competitive advantage. Community, authenticity, nostalgia, and recommendations from people we actually trust are reshaping how brands earn engagement.Reach without relevance? What's the point? Jessica challenges marketers to look beyond impressions and rethink where they're investing their media dollars.The store is still a major opportunity. Jessica shares how Fluent is extending its post-transaction offering from online to in-store, creating new opportunities to connect with consumers.Your Monday-morning CMO wake-up call. Go back to the data. Understand your consumer cohorts. Find out where they spend time, who they trust, and whether your media investments are delivering actual outcomes.🎤 Mic-drop moments "Attention didn't disappear. It just moved." — Jessica Batty A simple statement with massive implications for how brands plan, measure, and invest. "One is interruption and the other is intent." — Jacqui Dynowski Because being seen isn't the same as being wanted. "Stop asking, did they see me? And start asking, what were they there to do?" — Cristina Marinucci THAT is the question every marketer should be asking. The bottom line? The future of commerce media isn't about winning the battle for more eyeballs. It's about earning the right attention, in the right context, from consumers who actually want to engage. And if your media strategy is still rewarding impressions over intention, maybe it's time to rethink the playbook. Grab your favorite sip and join us for a conversation that challenges the metrics, questions the assumptions, and reminds us that behind every impression is an actual human being. Bold Brands. Fierce Women. One Sisterhood. 💜 #SHeCOMMERCE #SparklingSips #CommerceMedia #MarketingStrategy #ConsumerBehavior SHeCOMMERCE:  Website: https://shecommercepodcast.com/ LinkedIN:  https://www.linkedin.com/company/shecommercepodcast/  YouTube: www.youtube.com/@SHeCOMMERCEPodcast DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from SHeCOMMERCE Podcast or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by SHeCOMMERCE Podcast. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. SHeCOMMERCE Podcast expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

    Ep 45 - Sparkling Sips - Jessica Batty, Your Impressions Don't Impress Us Much

  4. Oct 6

    Episode 44: The Cornell 7 - More Than Tea. It's Accountability.

    This is not Spill the Tea. This is accountability. In this special SHeCOMMERCE episode, Cristina and Jacqui step away from the usual banter to discuss the disturbing allegations surrounding the “Cornell 7” and the broader questions the case raises about consent, institutional responsibility, leadership, and what happens when systems designed to protect people appear to fail. As the investigation continues, Cristina and Jacqui unpack why this story has resonated so deeply with women, why due process and taking allegations seriously can and must coexist, and why organizations cannot hide behind policies, procedures, or technical compliance when trust and safety are at stake. They also examine the burden placed on women from an early age to protect themselves, from watching their drinks to sharing their locations, and ask a harder question: Why is so much of the conversation about teaching women how not to become victims instead of teaching men not to become perpetrators, enablers, or silent bystanders? In this episode: • The allegations and developments surrounding the Cornell case • Why institutional process is not the same thing as institutional accountability • The difference between compliance and leadership • Consent, intoxication, and the dangerous assumptions that still persist • Why women are responding so strongly to the story • The role men must play in preventing sexual violence and challenging harmful behavior • Why “believe women” and due process are not mutually exclusive • What leaders should ask when their systems fail the people they are supposed to protect When something goes wrong inside your organization, are you trying to understand what happened, or are you trying to understand your exposure? Because culture is not what an organization says when everything is going well. Culture is what it does when doing the right thing becomes uncomfortable. This episode discusses allegations of sexual assault and may be difficult for some listeners. Please take care while listening. These are options for you if you've been affected in the UK:  Rape and Sexual Abuse Support Line: Call 0808 500 2222 (open 24/7) or visit Rape Crisis England & Wales. Victim Support: Call 0808 16 89 111 or use their online chat at Victim Support. The Survivors Trust: Call 08088 010818 for specialist network support. Galop (LGBT+ Support): Call 0800 999 5428. These are options for you if you've been affected in the US:  Immediate 24/7 National Hotlines National Sexual Assault Hotline (RAINN): Call 800-656-HOPE (4673) or chat online at rainn.org. You can also text "HOPE" to 64673. Americans Overseas / Sexual Assault Support for Americans Abroad: Call 866-USWOMEN (toll-free). [1, 2, 3, 4] Local and Specialized Resources RAINN Local Help Locator: Search by your state or ZIP code on the RAINN Local Provider Directory to find community-based rape crisis centers, counseling, and hospital accompaniment. National Sexual Assault Legal Hotline: Call 567-SHATTER (567-742-8837) for free legal information and options from victim-focused attorneys. National Sexual Violence Resource Center (NSVRC): Browse state coalitions and local support directories at nsvrc.org.  SHeCOMMERCE:  Website: https://shecommercepodcast.com/ LinkedIN:  https://www.linkedin.com/company/shecommercepodcast/  YouTube: www.youtube.com/@SHeCOMMERCEPodcast DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from SHeCOMMERCE Podcast or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by SHeCOMMERCE Podcast. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. SHeCOMMERCE Podcast expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

    Episode 44: The Cornell 7 - More Than Tea. It's Accountability.

  5. Sep 30

    Ep 44: Lauren Bolles, Tesco Media - How Great Businesses Scale; Leadership, Customer Obsession & Building Retail Media

    SCALE ISN’T A STRATEGY. IT’S AN OPERATING SYSTEM. 🔥Everybody loves talking about growth. The revenue. The shiny new products. The AI. The partnerships. The big freaking number on the slide. But here’s the question nobody puts on the keynote stage: What happens underneath the business when all that growth actually shows up? This week on SHeCOMMERCE, we’re going behind the strategy deck with Lauren Bolles, Chief Operating Officer of Tesco Media, to talk about the unsexy, absolutely essential machinery that turns ambition into execution. And Lauren knows a thing or two about building the machine. Her career has been anything but a neat little corporate ladder: Cartier → performance marketing → Bain → Walmart Connect → Tesco Media. At Walmart Connect, she spent five years helping build the strategy and operating infrastructure behind one of retail media’s biggest growth stories. Then she did what any sensible person would do next: changed companies, changed countries, moved her family across the Atlantic and stepped into a newly created COO role at Tesco Media. Incremental, apparently, is not Lauren’s thing. 🎯 THE BIG CONVERSATION Lauren gives us the operator’s view of growth: what breaks when companies scale, why heroic leadership eventually becomes a liability, which metrics actually tell you whether a business is healthy, and why a playbook that crushed it in America may absolutely NOT be the playbook you need in another market. Her definition of BizOps might be the best we’ve heard: “Strategy and operations sit in the gap between the ambition and the reality.”That gap? That’s where businesses either learn how to scale… or start creating chaos with really impressive revenue numbers. 💥 KEY LEARNINGS Scaling is an organizational challenge, not just a revenue opportunity. What works when five people can jump on a call and solve every problem does not work when you’re operating across hundreds—or thousands—of people. Leaders have to evolve at the speed of the business. Heroics don’t scale. Clarity does. Early-stage businesses often thrive on brilliant people rolling up their sleeves and doing whatever it takes. Eventually, leadership has to shift from doing to creating clear accountability, decision rights, operating models and outcomes—and then giving people room to deliver. Stop confusing more KPIs with better insight. Revenue matters. Profit matters. Product metrics matter. But Lauren argues there’s an overlooked layer between selling something and delivering it: Can your organization actually deliver what it sold—and how hard is it to do? You can’t copy-and-paste a playbook across markets. Moving from the U.S. to the U.K. reinforced a critical lesson: take the principles and pattern recognition with you, not necessarily the answers. Customer behavior, retailer engagement and market dynamics change. Curiosity travels better than certainty. AI’s biggest wins may be decidedly unsexy. Forget the conference-panel answer. Lauren sees real opportunity in AI improving everyday work—sales coaching, synthesizing data into insights, getting ideas out of leaders’ heads and helping people operate at a higher level. But there’s a catch: AI may change where we spend our time more than simply giving all that time back. And your career does NOT need to make sense on paper. Lauren’s path is proof that curiosity, pattern recognition and the willingness to step into something uncomfortable can build a far more interesting career than following somebody else’s ladder. 🎤 MIC-DROP MOMENTS “Sometimes the biggest opportunities for AI to come into the business are not sexy.”Translation: stop chasing AI theater and start finding where it creates actual value. “Listen to the voice in your head, but don’t always believe it.”That one is going straight on the SHeCOMMERCE wall. And when we asked Lauren to finish the sentence “Retail media in five years will…”? Her answer: “Be media.”🎤⬇️ But perhaps the biggest takeaway came at the end: “At the end of a job or of our career… it’s the people that matter the most.”The decks disappear. The spreadsheets get replaced. The organizations change. The people who tell you thank you for mentoring me, believing in me, opening a door for me? That’s the legacy. ☕ SPILL THE TEA Oh, we had RANGE this week. We unpack an eMarketer forecast pointing to AI-driven commerce becoming a dramatically bigger piece of U.S. e-commerce—and ask the question brands should probably be obsessing over now: When AI becomes another interface between the shopper and the shelf, who owns discovery, the customer relationship…and the money? We somehow turn a viral HYROX gastrointestinal incident into a lesson on operational excellence—because apparently “performance does not replace process” applies even when the process in question involves bodily functions. 💩 We also raise our tea to Dolly Parton and reflect on a woman who showed generations that power never required becoming less feminine, less funny or less unmistakably yourself. And there’s one very special people move: our own Cristina stepping into the Chief Commercial Officer seat at Righteous Felon. A challenger brand. Hyper-growth. C-suite. Or, as Jacqui puts it: “Hold my jerky, baby.” Yes. That happened. 👀 THIS EPISODE IS FOR YOU IF… You’re scaling a business and wondering why everything suddenly feels harder. You’re leading a team that has outgrown the way it used to operate. You work in retail media, commerce, strategy or transformation and want to know what’s happening behind the growth numbers. You’re trying to separate actual AI value from AI theater. Or your career path looks more like a bowl of spaghetti than a ladder—and you need the reminder that the straight line was never the only route to the top. This one is about building businesses that can handle their own ambition—and careers big enough to keep challenging the women building them. 🎧 Come for retail media. Stay for the leadership lessons, career pivots, AI reality check, Dolly, jerky…and yes, poop. Because it’s not just business. It’s personal. Bold Brands. Fierce Women. One Sisterhood. SHeCOMMERCE:  Website: https://shecommercepodcast.com/ LinkedIN:  https://www.linkedin.com/company/shecommercepodcast/  YouTube: www.youtube.com/@SHeCOMMERCEPodcast DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from SHeCOMMERCE Podcast or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by SHeCOMMERCE Podcast. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. SHeCOMMERCE Podcast expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

    Ep 44: Lauren Bolles, Tesco Media - How Great Businesses Scale; Leadership, Customer Obsession & Building Retail Media

  6. Sep 24

    Ep 43: Sparkling Sips, Lydia Thacher - Access & Convenience, Delivered

    🥂 This Sparkling Sips comes with bubbles, bite…and a few serious mic drops. We’re pouring one with Lydia Thacher, Vice President of Digital Commerce at Dollar General, for a conversation that goes way beyond “eCommerce strategy.” Because digital commerce isn’t about chasing the shiniest tech. It’s about solving real problems for real customers. Lydia takes us inside the thinking behind Dollar General’s evolving digital commerce experience—and why convenience, accessibility and understanding the customer you actually serve matter more than copying somebody else’s playbook. 💥 MIC DROP MOMENTS: 🎤 Digital isn’t just another channel. It’s another way to remove friction and serve the customer. 🎤 Innovation doesn’t only happen in big cities. Bringing digital convenience to rural communities can help close a very real access gap. 🎤 Your physical footprint can become a digital advantage. Stores, proximity and convenience hit differently when you connect them intentionally. 🎤 And maybe the biggest one: Stop building commerce for the customer you imagine. Build it for the customer standing right in front of you. We talk digital transformation without the buzzword bingo. Customer obsession without the corporate fluff. And what happens when a massive brick-and-mortar footprint meets an increasingly digital shopper. It’s smart. It’s practical. And yes—we brought the bubbles. 🥂 The COMMERCE in SHeCOMMERCE is showing up BIG in this one. 🎧 Grab your sparkling sip and hit play. Bold Brands. Fierce Women. One Sisterhood. SHeCOMMERCE:  Website: https://shecommercepodcast.com/ LinkedIN:  https://www.linkedin.com/company/shecommercepodcast/  YouTube: www.youtube.com/@SHeCOMMERCEPodcast DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from SHeCOMMERCE Podcast or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by SHeCOMMERCE Podcast. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. SHeCOMMERCE Podcast expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

    Ep 43: Sparkling Sips, Lydia Thacher - Access & Convenience, Delivered

  7. Sep 17

    Ep 42: Jane Hanson - Camera Ready, Career Ready: Finding Your Voice and Owning the Room

    Camera Ready, Career Ready: Jane Hanson on Finding Your Voice and Owning the Room AI can give you the words. It cannot outsource your credibility. And in a world of AI-generated everything, that may be your biggest competitive advantage. This week, Cristina and Jacqui sit down with Jane Hanson—nine-time Emmy Award-winning journalist, longtime NBC New York anchor and host, and now executive communications coach—to talk about what it really takes to command a room, survive the unexpected, and make people actually listen when you speak. And yes, this particular SHeCOMMERCE friendship started exactly as all great professional relationships do: at Cannes, bonding over a questionable “Bates Motel,” a commandeered shuttle, and pink toilet paper. 😂 But Jane’s career was forged in considerably higher-pressure situations. She spent decades in live television, interviewing presidents, executives, celebrities and newsmakers—and shares what it was like to be the first person on air at NBC on 9/11, with almost no confirmed information and no script to hide behind. Her lesson? When everything goes sideways, clarity, judgment and adaptability matter more than polished talking points. That lesson feels even more urgent today. Jane gets real about why confidence isn’t something you’re born with—it’s something you build. Why accomplished women routinely undervalue themselves. Why becoming “Formal Jane” the second you walk onstage actually works against you. And why vulnerability, authenticity and listening can be far more powerful than trying to look perfectly buttoned-up. We also dig into the communication double standards women still navigate: be confident, but not intimidating. Assertive, but not aggressive. Warm, but authoritative. Speak up—but apparently not too much. Jane’s answer? Stop contorting yourself into someone else’s definition of leadership. Because communication isn’t a “soft skill.” In an AI-driven business world, Jane argues it’s a hard skill—and an increasingly essential one. She shares practical advice you can use immediately: know exactly what you want your audience to remember; use “bridging” to acknowledge a question, transition and return to your message; prepare for the questions you don’t expect; write down your core competencies when confidence wobbles; and remember that a job interview is a two-way street—you’re choosing them, too. 🎤 MIC-DROP MOMENTS ⚡ “Confidence can absolutely be trained.” ⚡ “You’re there for a reason… Own it. Believe in it. Believe in yourself.” ⚡ “All of life is just a conversation.” ⚡ Communication isn’t a soft skill anymore. It’s a hard skill. ⚡ And our SHeCOMMERCE takeaway: AI can generate the presentation. You still have to stand up there and make someone care. ☕ BUT FIRST… WE SPILL THE TEA We celebrate women making moves, including Anne Hallock’s new role as Senior Director of Ad Marketing at Roku and SHeCOMMERCE alum Lauren Griewski’s latest leadership move at Chase Media Solutions. Then we go beyond the basket with Coca-Cola’s “The World Will Wait” campaign, which is essentially staging an intervention for our collective screen addiction and reminding consumers to put down the devices and share an actual meal. And EY puts $100 million behind the human skills that matter in a tech-led world—judgment, critical thinking, adaptability, leadership, collaboration and innovation. Which raises the question at the heart of this entire episode: As machines get better at communicating, do humans need to get better at being human? Our answer after this conversation with Jane? Hell yes. 🎧 Listen if you’ve ever walked into a boardroom, interview, presentation, Zoom call—or just a meeting where someone stole the idea you said five minutes earlier—and wished you knew how to own your voice a little more. Because being visible isn’t the same as being heard. And having something valuable to say is only half the battle. Bold Brands. Fierce Women. One Sisterhood. SHeCOMMERCE:  Website: https://shecommercepodcast.com/ LinkedIN:  https://www.linkedin.com/company/shecommercepodcast/  YouTube: www.youtube.com/@SHeCOMMERCEPodcast DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from SHeCOMMERCE Podcast or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by SHeCOMMERCE Podcast. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. SHeCOMMERCE Podcast expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

    Ep 42: Jane Hanson - Camera Ready, Career Ready: Finding Your Voice and Owning the Room

  8. Sep 15

    Ep 40: Sparkling Sips - Retail Media, Rewarded with Ariel Bishop, Downtime

    What if the future of retail media isn’t about getting people to click more — but making their attention worth something? In this Sparkling Sips episode, Cristina and Jacqui sit down with Ariel Bishop, Co-Founder of Downtime, to talk retail media, AI, loyalty, in-store engagement, and what happens when brands actually reward consumers for their attention. Downtime is building a rewarded media model designed to help retailers, publishers, brands, and agencies turn customer attention into measurable growth and new revenue. Through interactive engagement, rewards, zero-party data, retail media strategy, and measurement, the company is rethinking the traditional ad model: instead of simply buying impressions, brands can give shoppers something meaningful in return for engaging. Ariel also shares the personal story behind the business. Her career has moved through traditional ad sales, measurement, analytics, publishing, technology, and now entrepreneurship. She opens up about trusting herself enough to make the founder leap, navigating male-dominated rooms, building a company while raising twins, and discovering an unexpected — and powerful — sisterhood of women founders, investors, leaders, and advocates along the way. Key Takeaways: • Attention has value. Retail media shouldn’t just sell impressions; rewarding shoppers for genuine engagement can create stronger connections for brands, retailers, and consumers. • Loyalty needs a new reason to matter. As AI and LLMs make it easier for shoppers to ask what to buy and where to buy it, retailers have to work harder to give consumers a reason to come back. • Digital can drive physical behavior. Rewards, coupons, and loyalty incentives can connect media exposure to real-world store visits and product trial. • AI should accelerate the work — not replace the thinking. Ariel’s approach is to use AI to move faster through segmentation, execution, and platform workflows while keeping human judgment and authentic creative at the center. • Trust yourself before you feel completely ready. Ariel’s founder story is a reminder that experience compounds — and sometimes the biggest career move comes when you finally decide you’ve earned the right to bet on yourself. • Sisterhood is a business advantage. One of Ariel’s biggest surprises in entrepreneurship has been finding women who actively want other women to win, learn, grow, and lead. Smart commerce strategy, founder real talk, and a powerful reminder that the future of business still comes down to people. Bold Brands. Fierce Women. One Sisterhood. SHeCOMMERCE:  Website: https://shecommercepodcast.com/ LinkedIN:  https://www.linkedin.com/company/shecommercepodcast/  YouTube: www.youtube.com/@SHeCOMMERCEPodcast DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from SHeCOMMERCE Podcast or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by SHeCOMMERCE Podcast. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. SHeCOMMERCE Podcast expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

    Ep 40: Sparkling Sips - Retail Media, Rewarded with Ariel Bishop, Downtime
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5
out of 5
8 Ratings

About

Bold Brands. Fierce Women. One Sisterhood. SHeCommerce is more than just a podcast, it's a community.  Hosted by Cristina and Jax, two seasoned CPG leaders with almost 50 years of combined international experience, SHeCommerce dives deep into the heart of the CPG revolution, tackling the issues that matter most to women in the industry.Tired of surface-level business podcasts? We get it. That's why we're committed to providing real talk, real solutions, and a whole lot of heart. From decoding the latest retail media strategies and accelerating omni-commerce growth to navigating work-life imbalance, shattering stereotypes, and fighting for wage equality – nothing is off-limits.With Cristina's unparalleled insights in consumer/shopper behavior, category management, and omni-channel strategy, combined with Jax's digital transformation prowess and global leadership experience, you're getting battle-tested strategies you can actually use.But SHeCommerceis about more than just business. It's about building a supportive sisterhood where women (and women advocates) can connect, share their stories, and inspire each other to achieve their full potential.Join us for smart, strategic, and unapologetically female conversations. We promise to be the happiest (and most insightful) 20 minutes of your week!SHeCommerce: It's not just business, it's personal. It's time to power up your career, your brand, and your life!

Information

  • Creator
    Cristina Marinucci & Jacqueline Dynowski
  • Years Active
    2025 - 2026
  • Episodes
    52
  • Rating
    Explicit
  • Copyright
    © 2026 SHeCOMMERCE
  • Show Website
    SHeCOMMERCE

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