SHeCOMMERCE

Cristina Marinucci & Jacqueline Dynowski
  • 5.0 (5)
  • CAREERS

Bold Brands. Fierce Women. One Sisterhood. SHeCommerce is more than just a podcast, it's a community.  Hosted by Cristina and Jax, two seasoned CPG leaders with almost 50 years of combined international experience, SHeCommerce dives deep into the heart of the CPG revolution, tackling the issues that matter most to women in the industry.Tired of surface-level business podcasts? We get it. That's why we're committed to providing real talk, real solutions, and a whole lot of heart. From decoding the latest retail media strategies and accelerating omni-commerce growth to navigating work-life imbalance, shattering stereotypes, and fighting for wage equality – nothing is off-limits.With Cristina's unparalleled insights in consumer/shopper behavior, category management, and omni-channel strategy, combined with Jax's digital transformation prowess and global leadership experience, you're getting battle-tested strategies you can actually use.But SHeCommerceis about more than just business. It's about building a supportive sisterhood where women (and women advocates) can connect, share their stories, and inspire each other to achieve their full potential.Join us for smart, strategic, and unapologetically female conversations. We promise to be the happiest (and most insightful) 20 minutes of your week!SHeCommerce: It's not just business, it's personal. It's time to power up your career, your brand, and your life!

  1. Episode 11: Before Digital Was Cool: Dominick Miserandino on Building Early and Building Bold

    2D AGO

    Episode 11: Before Digital Was Cool: Dominick Miserandino on Building Early and Building Bold

    What does it really take to break through in commerce today? According to Dominick Miserandino: stop hiding behind the buzzwords and get back to human connection. In this episode of SHeCOMMERCE, Cristina and Jacqui sit down with digital pioneer, founder, author, board member, and RTM Nexus CEO Dominick Miserandino for a candid, hilarious, and deeply insightful conversation on what brands still get wrong about storytelling, leadership, and growth. From building in the earliest days of the internet to advising modern commerce companies, Dominick shares why the fundamentals still matter most: understanding people, simplifying the message, and yes — “selling the damn product.” He unpacks why communication breakdowns are still one of the biggest blockers inside organizations, why data without humanity misses the point, and how storytelling is still the most powerful tool in the room. The conversation also goes deeper into leadership, respect, and what true advocacy looks like in practice. Dominick opens up about what women leaders have taught him about empathy, collaboration, and building stronger companies — and why curiosity is one of the most underrated traits of a real ally. This episode is equal parts sharp insight, career wisdom, and laugh-out-loud banter — with plenty of truth bombs for anyone building brands, leading teams, or trying to make commerce more human. In this episode, we cover: Why “controlling eyeballs” is really about understanding humanityThe gap between data, messaging, and real customer connectionWhy companies still struggle with simple communicationWhat commerce misunderstands about storytellingHow women leaders shape stronger, more collaborative businessesWhat allyship actually looks like beyond performative supportBold Brands. Fierce Women. One Sisterhood.  SHeCOMMERCE:  Website: https://shecommercepodcast.com/ LinkedIN:  https://www.linkedin.com/company/shecommercepodcast/  YouTube: www.youtube.com/@SHeCOMMERCEPodcast DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from SHeCOMMERCE Podcast or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by SHeCOMMERCE Podcast. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. SHeCOMMERCE Podcast expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

    51 min
  2. Episode 10: Progress, Power & The Work Still Left to Do w/ Christine Nikolaou from The FMCG Guys

    MAR 31

    Episode 10: Progress, Power & The Work Still Left to Do w/ Christine Nikolaou from The FMCG Guys

    This week on SHeCOMMERCE, Cristina and Jacqui are joined by Christine Nikolaou of The FMCG Guys for a bold, no-fluff conversation on Women’s History Month, International Women’s Day, and the work still left to do. This is not a celebration episode. It’s an audit. An unfiltered conversation about power, progress, and the systems still holding women back at work. Together, they unpack the hard truths behind corporate gender equity conversations — from the “broken rung” keeping women from that critical first promotion, to the gap between visibility and actual power, to the reality that sponsorship, not just performance, still shapes who advances and who gets left behind. They also dig into the uncomfortable questions companies love to avoid: Are women being supported — or simply showcased?Has leadership equity become more of a branding exercise than a business priority?And are flexible work policies really helping women, or quietly penalizing them?With sharp insight, real talk, and zero patience for buzzwords, this episode explores what progress actually looks like, what’s still broken, and what needs to change next. If you’re tired of pink-washed corporate messaging and ready for a more honest conversation about women, leadership, and power in the workplace — this one’s for you. In this episode, we cover: The “broken rung” and why early promotions matter so muchThe difference between representation, influence, and authorityWhy sponsorship changes careersPerformative allyship vs. real structural changeFlexibility, caregiving, and the hidden penalties women still faceWhat companies continue to get wrong about women and ambitionSmart. Sharp. Honest. And exactly the kind of conversation Women’s History Month should make room for. Bold Brands. Fierce Women. One Sisterhood. SHeCOMMERCE:  Website: https://shecommercepodcast.com/ LinkedIN:  https://www.linkedin.com/company/shecommercepodcast/  YouTube: www.youtube.com/@SHeCOMMERCEPodcast DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from SHeCOMMERCE Podcast or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by SHeCOMMERCE Podcast. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. SHeCOMMERCE Podcast expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

    40 min
  3. Episode 9 - Aisha Khan Unfiltered: Commerce, Confidence and Calling B.S.

    MAR 18

    Episode 9 - Aisha Khan Unfiltered: Commerce, Confidence and Calling B.S.

    What’s the biggest e-commerce lie brands still believe? According to Aisha Khan (WPP Media, Head of Retail Media & Digital Commerce for Unilever U.S.) that retail media alone is going to save the growth plan. In this unapologetically honest episode of SHeCOMMERCE, Cristina and Jacqui sit down with the one and only Aisha Khan for a conversation that goes way beyond buzzwords and straight into the real work behind modern commerce leadership. Aisha brings the heat on why brands need to stop treating retail media like a magic wand and start thinking bigger. From social’s role in driving retail demand, to the reality that all media is now commerce media, she lays out a sharper, smarter playbook for growth. But this episode doesn’t stop at strategy. Aisha also gets real about the human side of leadership: the bold career pivots, the moments where things nearly caught fire, the lesson that creative still drives performance, and the truth about what women really need to lead transformation inside complex organizations. She opens up about sponsorship, boundaries, feedback, self-awareness, and recovering from toxic leadership without losing yourself in the process. This one is equal parts commerce masterclass and career therapy session. In this episode, we get into: Why retail media isn’t the only answer to growthHow social, culture, and demand creation fuel commerceThe mistake brands make when they over-focus on media and ignore creativeWhat it really takes for women to lead boldly in high-pressure environmentsWhy one sponsor is not enoughHow to protect your power, trust yourself, and stop apologizing for being greatSmart, sharp, and wildly relatable, this episode is for anyone building brands, leading change, and refusing to play small. Bold Brands. Fierce Women. One Sisterhood. SHeCOMMERCE:  Website: https://shecommercepodcast.com/ LinkedIN:  https://www.linkedin.com/company/shecommercepodcast/  YouTube: www.youtube.com/@SHeCOMMERCEPodcast DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from SHeCOMMERCE Podcast or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by SHeCOMMERCE Podcast. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. SHeCOMMERCE Podcast expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

    44 min

  4. MAR 15

    IWD Cup of Cocoa: Women in Leadership - View from the future!

    During the month of March Cristina and I are providing sparkling sips and cocoa cups of hot takes from a whole array of gorgeous humans for Women's History Month and International Women's Day.  In this Cup of Cocoa episode, the Dynowski and Marinucci kids weigh in on why the International Women's Day is so very important. It's cute, unfiltered, and a ringing endorsement of kids who make us feel like maybe, the future is in good hands. Give it a listen for unfettered adorability (we might be biased)!  Their Give to Gain? Showcasing how women are the mainstay of historical achievements and the reason why we are all here.  SHeCOMMERCE:  Website: https://shecommercepodcast.com/ LinkedIN:  https://www.linkedin.com/company/shecommercepodcast/  YouTube: www.youtube.com/@SHeCOMMERCEPodcast DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from SHeCOMMERCE Podcast or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by SHeCOMMERCE Podcast. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. SHeCOMMERCE Podcast expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

    4 min

  5. MAR 14

    IWD Sparkling Sips: Classical Music Leadership - Women can step up to lead and Dr Lisi Giselbrecht tells us how

    During the month of March Cristina and I are providing sparkling sips and cocoa cups of hot takes from a whole array of gorgeous humans for Women's History Month and International Women's Day.  In this Sparkling Sip, Dr Elisabeth Giselbrecht, Lecturer at King's College London and a close friend talks about how important it is to show women in the field of classical music that they are absolutely worth a seat at the table.  Women are outnumbered at the head table in pretty much every sector and industry and those rising through the ranks need to know that, increasingly, they have support to get that seat.  Lisi's Give to Gain? Being the anchor support to rising up the ranks to get to those leadership positions and working with those female leaders as their support so everything doesn't rest on their shoulders.  SHeCOMMERCE: Website: https://shecommercepodcast.com/ LinkedIN: https://www.linkedin.com/company/shecommercepodcast/ DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from SHeCOMMERCE Podcast or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by SHeCOMMERCE Podcast. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. SHeCOMMERCE Podcast expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. SHeCOMMERCE:  Website: https://shecommercepodcast.com/ LinkedIN:  https://www.linkedin.com/company/shecommercepodcast/  YouTube: www.youtube.com/@SHeCOMMERCEPodcast DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from SHeCOMMERCE Podcast or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by SHeCOMMERCE Podcast. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. SHeCOMMERCE Podcast expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

    2 min
  6. Episode 8: Seat Openers, Not Seat Waiters, Women on Boards

    MAR 8

    Episode 8: Seat Openers, Not Seat Waiters, Women on Boards

    This International Women’s Day episode hits where it matters: the boardroom. Cristina and Jacqui sit down with Cassie Burr, Co-Founder and Board Member of Women on Boards Project, and Kierstin Riley, CEO, for a candid conversation about why women are still underrepresented on consumer company boards — and why the real issue is not a pipeline problem, but a demand problem.  Together, they unpack the power dynamics shaping board seats, the business cost of leaving women out of the room, and why brands cannot afford leadership teams that fail to reflect the consumers they serve. From practical advice for women who want a board seat, to what founders and investors can do right now to open the door, this episode is equal parts reality check and rally cry.  You’ll also hear Cristina and Jacqui spill the weekly tea on women making big leadership moves, retail shakeups at Target, and the rise of shoppable entertainment — because at SHeCOMMERCE, we’re always connecting the “SHe” and the “Commerce.”  If you care about governance, growth, representation, and building a future where women have a real voice in the rooms where decisions get made, this one is for you. Bold brands. Fierce women. One sisterhood. SHeCOMMERCE:  Website: https://shecommercepodcast.com/ LinkedIN:  https://www.linkedin.com/company/shecommercepodcast/  YouTube: www.youtube.com/@SHeCOMMERCEPodcast DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from SHeCOMMERCE Podcast or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by SHeCOMMERCE Podcast. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. SHeCOMMERCE Podcast expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

    36 min

  7. MAR 4

    IWD Sparkling Sips: Progress is fragile — and Amanda Wolff came to remind us what’s at stake.

    During the month of March Cristina and I are providing sparkling sips and cocoa cups of hot takes from a whole array of gorgeous humans for Women's History Month and International Women's Day.  In this Sparkling Sip, Amanda Wolff drops a truth bomb: women can’t afford to lose an inch of progress. Even with cracks in the glass ceiling, we’re still only at 10% of Fortune 500 CEO roles. She calls out the old “one seat for women” mentality, pushes for community over competition, and reminds us that progress is fragile. Her Give‑to‑Gain? “Always take the meeting.” Because access compounds — and one intro can change a career. Her wish for women: more momentum, more open doors, and rooms finally built with us in mind. SHeCOMMERCE:  Website: https://shecommercepodcast.com/ LinkedIN:  https://www.linkedin.com/company/shecommercepodcast/  YouTube: www.youtube.com/@SHeCOMMERCEPodcast DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from SHeCOMMERCE Podcast or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by SHeCOMMERCE Podcast. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. SHeCOMMERCE Podcast expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

    2 min

  8. MAR 1

    Kick-off to International Women's Day & Women's History Month

    Women’s History Month kicks off March 1, and we’re treating it like the main event. In this short kickoff video, Jacqui and I unpack this year’s International Women’s Day theme, “Give to Gain,” and why we’re reframing “giving” as a power move—not a drain. Women give intentionally: we build networks, stability, and pathways for the next generation. This month on SHeCOMMERCE, we’re bringing you: A short video series featuring women leaders we admireReal talk on what IWD actually means in 2026Stories of giving back through philanthropy, fundraising, and community impactPlus - on Sunday, March 8, we’re spotlighting Women on Boards—because representation at the top isn’t decoration, it’s direction. See you all month long. Bold brands. Fierce women. One sisterhood. Let’s build something worth inheriting. SHeCOMMERCE:  Website: https://shecommercepodcast.com/ LinkedIN:  https://www.linkedin.com/company/shecommercepodcast/  YouTube: www.youtube.com/@SHeCOMMERCEPodcast DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from SHeCOMMERCE Podcast or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by SHeCOMMERCE Podcast. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. SHeCOMMERCE Podcast expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

    4 min
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5
out of 5
5 Ratings

About

Bold Brands. Fierce Women. One Sisterhood. SHeCommerce is more than just a podcast, it's a community.  Hosted by Cristina and Jax, two seasoned CPG leaders with almost 50 years of combined international experience, SHeCommerce dives deep into the heart of the CPG revolution, tackling the issues that matter most to women in the industry.Tired of surface-level business podcasts? We get it. That's why we're committed to providing real talk, real solutions, and a whole lot of heart. From decoding the latest retail media strategies and accelerating omni-commerce growth to navigating work-life imbalance, shattering stereotypes, and fighting for wage equality – nothing is off-limits.With Cristina's unparalleled insights in consumer/shopper behavior, category management, and omni-channel strategy, combined with Jax's digital transformation prowess and global leadership experience, you're getting battle-tested strategies you can actually use.But SHeCommerceis about more than just business. It's about building a supportive sisterhood where women (and women advocates) can connect, share their stories, and inspire each other to achieve their full potential.Join us for smart, strategic, and unapologetically female conversations. We promise to be the happiest (and most insightful) 20 minutes of your week!SHeCommerce: It's not just business, it's personal. It's time to power up your career, your brand, and your life!

Information

  • Creator
    Cristina Marinucci & Jacqueline Dynowski
  • Years Active
    2025 - 2026
  • Episodes
    16
  • Rating
    Clean
  • Copyright
    © 2026 SHeCOMMERCE
  • Show Website
    SHeCOMMERCE

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