The Rural View

Amy Eckelberg
  • 5.0 (3)
  • NON-PROFIT

Whether it’s around the country or in your town or county, decisions are being made every day that impact real people and real communities. Welcome to The Rural View -- where we open the window for you to the view of Wisconsin farmers and rural residents and a glimpse into the challenges they face.

Episodes

  1. FEB 11

    The View on Cranberry Growing with the Brockmans

    In this conversation, Warren and Jennifer Brockman, third-generation cranberry growers join hosts Amy Eckelberg and Bob Meyer, and share insights into their farming operation, the challenges they face, and the evolution of cranberry varieties. They discuss the importance of adapting to market demands, the role of family in their farming business, and their experiences with YouTube as a platform for sharing their story. The conversation highlights the significance of storytelling in agriculture and the impact it can have on audiences. Warren and Jennifer talk about how engaging content resonates more with audiences, especially when family is involved and when you stay true to who you are. Handling criticism is part of sharing personal stories online, but farmers need to tell their own stories to connect with consumers in a more meaningful way. This episode of The Rural View is dedicated to co-host, Bob Meyer, who unexpectedly passed away in January 2026. We miss him and his story sharing abilities immensely.

    40 min

  2. 12/24/2025

    The View on Young Farmers and Succession Challenges with Kendall Riskedal

    This episode of The Rural View dives into the challenges and experiences of young farmers, emphasizing the importance of community, succession planning, and mental health, and how Farm Bureau is a worthy resource. Kendall shares about her involvement in Farm Bureau through the Young Farmer and Agriculturalist program, and how she's been able to build her network and support system through the organization. This discussion highlights the realities of farming today, including financial barriers and the difficulties in planning for the future longevity of the farm. Kendall talks about what kinds of things are often important for a young farmer to stay on the farm or return to the farm to take it over. Kendall is grateful for her years of involvement in the YFA program through Farm Bureau and encourages other young farmers and agriculturalists to be present and be involved. Your involvement just may land some lifelong friendships (or a spouse!).

    30 min

  3. 12/10/2025

    The View on Beef Sales and Farming with Family with Amy Vandermark

    Amy and Bob are joined by Amy Vandermark who has experienced the stresses and processes of passing of the farm onto the next generation. The conversation explores the relationship between farmers and consumers, particularly focusing on the emotional disconnect that arises when discussing livestock and what Amy has learned from selling beef direct to consumer on her family farm. Amy talks about how understanding farming practices can enhance consumer awareness and that the relationship between farmers and consumers is complex. Hear what kind of advice she has for other farmers!

    38 min

  4. 12/03/2025

    The View on Advocacy and Policy with Jason Mugnaini

    In this conversation, Jason Mugnaini, Executive Director of Government Relations at the Wisconsin Farm Bureau, discusses the critical role of grassroots advocacy in agriculture. He emphasizes the importance of farmer engagement in the political process, the current challenges facing the agricultural sector, and the need for proactive involvement at the local level. Jason highlights the significance of understanding legislative processes and the impact of political decisions on farming communities. He encourages farmers to be active participants in advocacy efforts to ensure their voices are heard and their interests are represented. The Wisconsin Farm Bureau operates on a member-driven policy resolution process, which means we are truly a grassroots organization. Farmers represent only 2% of the population, making their advocacy even more critical.

    28 min

  5. 12/02/2025

    The View on Farmer Mental Health with Eric Wuthrich

    In this conversation, Green County Farm Bureau President and WisGO Team Member, Eric Wuthrich, emphasizes the importance of learning from the older generation in farming. He highlights their resilience through various challenges and stresses the value of practical knowledge paired with theoretical understanding. Eric encourages the younger generation to engage with other generations to gain insights that can only come from experience. It's important to understand where we came from and where we want to go.

    31 min

  6. 11/26/2025

    The View from the President's Desk with Brad Olson

    In this conversation, Amy and Bob talk with Wisconsin Farm Bureau Federation President, Brad Olson, They discuss Brad's journey into agriculture, the challenges facing farmers today, the importance of mental health support in the farming community, and the role of Farm Bureau in advocating for local agriculture. Brad emphasizes the need for community support, the diversity of agricultural practices in Wisconsin, and the future challenges the industry faces, including educating the public about agriculture's importance. The conversation highlights the resilience and dedication of farmers and the significance of grassroots organizations - like Farm Bureau - in supporting them.

    20 min

  7. 11/18/2025

    Meet the Hosts

    The inaugural episode of The Rural View podcast features hosts Amy Eckelberg and Bob Meyer discussing their backgrounds in agriculture and broadcasting, the mission of the Wisconsin Farm Bureau, and the importance of community engagement. They explore the challenges farmers face, the diversity of agriculture in Wisconsin and the goals for the podcast, including highlighting member stories and addressing pressing issues in the agricultural community.

    15 min
  • 7 Episodes

Ratings & Reviews

5
out of 5
3 Ratings

About

Whether it’s around the country or in your town or county, decisions are being made every day that impact real people and real communities. Welcome to The Rural View -- where we open the window for you to the view of Wisconsin farmers and rural residents and a glimpse into the challenges they face.

Information

  • Creator
    Amy Eckelberg
  • Years Active
    2025 - 2026
  • Episodes
    7
  • Rating
    Clean
  • Copyright
    © 2025 Amy Eckelberg
  • Show Website
    The Rural View