The Drive

Craig Harvey

The Drive is a podcast that helps business owners scale from $100,000 to $1 million. You’ll experience the back stories and secrets from millionaires who had the mindset to grow beyond the ordinary. The Drive exists to help expedite your growth so you can build the life you want. Learn more at harveytime.com.

  1. Oct 12

    Ep 37: Psychology Of The Sale: With Alex "King Kong" Cromie

    What actually makes someone say yes? In this episode, we sit down with Alex King Kong Cromie to unpack the psychology behind why people buy, what triggers decisions, and how understanding human behavior can transform the way you sell. Alex has been part of over 10,000 sales presentations and distilled everything he learned into 8 practical tips for closing: Diagnose the need early on so you're helping the client figure something out instead of just pitching at themBecome the expert instead of staying an amateur, because clients are looking for a professional who commands authorityAvoid green lighting, which means sticking to your script instead of trying to cowboy close on charisma aloneDisarm the bomb before it explodes, or pre-handle objections before the client ever brings them upRemember that people hate to be sold but they love to buy, so be an assistant buyer rather than a product pusherMake your open shots, meaning don't miss the easy deals that are sitting right in front of youStay allergic to average and refuse to settle once you get a taste of successMaximize your personal potential, because the most dangerous thing in the world is dying with your music still inside youThroughout the conversation, Alex and I go back and forth on real examples from the field, stories about what happens when salespeople go off script, and how a simple shift in your approach can turn a no into a yes. We talk about the white coat effect and why perceived authority matters, how to steal thunder from objections the way Eminem did in 8 Mile, and why distance equals pursuit in both dating and selling. Alex also gets into the difference between people who want success and people who actually need it enough to do the work. Whether you're in insurance, real estate, solar, car sales, or any other industry, these principles apply across the board. If you got value from this episode, hit that subscribe button so you don't miss what's coming next. New episodes drop regularly with guests who bring real insight and real experience. Thanks for listening.

4.9
out of 5
26 Ratings

About

The Drive is a podcast that helps business owners scale from $100,000 to $1 million. You’ll experience the back stories and secrets from millionaires who had the mindset to grow beyond the ordinary. The Drive exists to help expedite your growth so you can build the life you want. Learn more at harveytime.com.

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