Founder Diaries Podcast

Yvonne Kanyi
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Founder Diaries Podcast is a podcast that tells everyday entrepreneur stories. Hosted by Yvonne Kanyi, a Founder and a creator, sharing honest conversations about building, growing and leading a business. This podcast dives deep into what it truly takes to go from idea to execution the wins, the stumbles, the turning points and everything in between. Each episode offers listeners and everyone watching practical insights, raw reflections and human moments from those who’ve built something remarkable.

  1. 12H AGO

    Minisode 20: On Pricing, Mistakes I and You Are Making and Signs It's Wrong

    Pricing might seem straightforward — but over time, I’ve learned that most of us underestimate how many things quietly eat into our margins.We price for the product.But we forget to price for the business.Your pricing should factor in:Your salary and compensation as a founder/directorGovernment compliance (taxes, licenses, statutory requirements)Rent and operational overheadsStaffing and laborSoftware, tools, and systems that keep everything runningIf these aren’t built into your pricing structure, your profit is an illusion.And here’s the part we don’t talk about enough: pricing is emotional.For many founders, pricing feels deeply tied to self-worth. If you struggle with valuing yourself, charging higher prices can feel like you’re building a wall to push customers away.But that’s not what strong pricing does.Strong pricing creates sustainability.It allows you to serve well.It gives your business room to breathe.Here are signs your pricing likely needs adjusting:High revenue… but just as much money going outConstantly tight cash flowYou can’t scale without feeling financially stretchedYou’re overworked and underpaidRevenue is vanity.Margin is sanity.Cash flow is survival.If your business is growing but you constantly feel pressure, the issue may not be effort — it may be"Profit is not extra - it's how the business stays alive." Find our host on socials:Instagram⁠ - https://www.instagram.com/yvonnekanyiTikTok⁠ - https://www.tiktok.com/@entrepreneurmamakeFollow Founder Diaries on socials: ⁠Instagram⁠\TikTok - @founderdariespodcast Reach out to DigiTax to make your eTIMS compliance much easier: ⁠https://digitax.tech/⁠ | ⁠+254795279403This podcast has been proudly sponsored by Beauty Square Ke and Sage Sknn. Visit and patronize at beautysquareke.co and use the code FOUNDER10 for some coins off.

    10 min

  2. 1D AGO

    Minisode 19: The One Time I Really Nearly Quit

    I've been in business for many many years and I have one particular season where I truly thought about quitting. I sat down to figure out how to replace my income and actually got the ball rolling until I realized where the pain point truly was. What happens when you're faced with the end of the business you built from scratch? This podcast has been proudly sponsored by Beauty Square Ke and Sage Sknn. Visit and patronize at beautysquareke.co and use the code FOUNDER10 for some coins off. Find our host on socials: ⁠Instagram⁠, ⁠TikTok⁠ Follow Founder Diaries on socials: ⁠Instagram⁠, ⁠TikTok⁠ Reach out to DigiTax to make your eTIMS compliance much easier: ⁠https://digitax.tech/⁠ | ⁠+254795279403

    10 min

  3. 2D AGO

    EP 6: Liz Njuguna On Hiring Husbands, Flipping 20k\Month into a 700K Lumpsum

    Hear the story of Liz Njuguna and how she started off with buying and flipping land at 19. She started off with one parcel being paid in installments of 20K a month which down the road was flipped into 700K pain in a lumpsum. Learn how her discipline and reinvesting grew that hustle into Risiih Investments. Five years down the road Risiih is working on putting more land into the hands of women and breaking down the barriers to women owning land. Find our guest on socials: Liz Njuguna Find our host on socials: Instagram, TikTok Follow Founder Diaries on socials: Instagram, TikTok Reach out to DigiTax to make your eTIMS compliance much easier: https://digitax.tech/ | +254795279403

    42 min

  4. 3D AGO

    Minisode 18: Why Dreaming Big Is Easier Than Actually Doing It

    Dreaming is dopamine and doing is discipline. It's not because you're lazy or lack of motivation. Thinking about your dream life of driving the car you'd want, the freedom of time you crave and dream travel destinations is VERY easy but different to when it comes to taking the action required to achieve that. There is a physiological reason to this - your nervous system is wired to avoid change and it's a survival mechanism. Listen to how this works and how to counter it to set the ball rolling for the dream life you want. Get some practical steps to beat how your body has been wired to achieve what you want. This podcast has been proudly sponsored by Beauty Square Ke and Sage Sknn. Visit and patronize at beautysquareke.co and use the code FOUNDER10 for some coins off.

    8 min

  5. 6D AGO

    Minisode 17: How I Stopped Running My Business Like a Kiosk

    At some point, every founder has to ask:Am I building a real business… or just surviving?In Minisode17, Yvonne shares the practical shifts that helped her stop running her business like a kiosk and started structuring it properly, from paying herself consistently, building systems, delegating intentionally, to planning financially and creating cash reserves.If you’re still in survival mode, this one is for you.

    10 min

  6. FEB 12

    Minisode 16: Your Business Venture Doesn’t Need to Be Complicated

    We’ve been sold the myth that businesses need to be revolutionary, AI-powered, or completely novel to succeed.In this minisode, we strip it back to the basics and unpack the 4 pillars of a good business — and why simple, needed, profitable ideas often win.If you’ve been overthinking your idea, this episode is for you.Let’s share about our partners, DigiTaxAs someone running a business, staying compliant shouldn’t be complicated…and that’s where DigiTax comes in. DigiTax is an eTIMS invoicing platform that helps you issue, receive and track all your tax invoices in one place, with ease. With DigiTax, you can: ✅ Issue, receive, and track tax invoices in one place ✅ Access via web or Android app — no technical skills needed ✅ Get real-time tax reporting that syncs automatically with KRA ✅ Enjoy reliable customer support for setup and compliance DigiTax makes eTIMS compliance simple, affordable and stress-free. 📱 WhatsApp Support: 0112685368 🌐 Website: digitax.tech

    8 min

  7. FEB 11

    Minisode 15: Does Your Business Stop When Your Stop?

    Many founders think they’re building businesses... but have actually created full-time jobs for themselves.In this minisode, we unpack the difference between being self-employed and being an entrepreneur, the signs your business depends too heavily on you, and practical steps to start building systems that scale without burning you out.If your business stops when you stop, this episode is for you. Watch on Youtube: https://youtube.com/@founderdiariespodacst?si=JJAYjtB1vW5BlTfE Instagram: https://www.instagram.com/founderdiariespodcast?igsh=MTRxcnZjcm5zM3pwdg%3D%3D&utm_source=qr Tiktok: https://www.tiktok.com/@founder.diaries.po?_r=1&_t=ZS-93DygkaNo4C

    10 min

  8. FEB 10

    EP 5: From Selling Black Forests At Home To Running Multiple Corporate Cafeterias

    What does it take to build a sustainable catering business?In this episode of Founder Diaries, Yvonne sits down with Esmeralda Founder & CEO of Spez Catering Limited, to unpack her journey from starting to running multiple corporate cafeterias.We talk about:• Why event catering alone isn’t sustainable• How corporate cafeterias create steady daily cashflow• Turning one client into long-term institutional contracts• Starting a business young and scaling through real hustle

    42 min
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About

Founder Diaries Podcast is a podcast that tells everyday entrepreneur stories. Hosted by Yvonne Kanyi, a Founder and a creator, sharing honest conversations about building, growing and leading a business. This podcast dives deep into what it truly takes to go from idea to execution the wins, the stumbles, the turning points and everything in between. Each episode offers listeners and everyone watching practical insights, raw reflections and human moments from those who’ve built something remarkable.

Information

  • Creator
    Yvonne Kanyi
  • Years Active
    2K
  • Episodes
    26
  • Rating
    Clean
  • Copyright
    © Yvonne Kanyi
  • Show Website
    Founder Diaries Podcast