thefashionroundtable

thefashionroundtable
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Honest fashion conversations from Nigeria 🇳🇬

  1. 6d ago

    The Truth About Nigerian Fashion & Clout Culture | Ozinna Anumudu S2 E4

    What does it take to build a successful fashion business in Nigeria? Beyond beautiful clothes and a strong brand identity, there's the business of getting products in front of the right people, building the right partnerships and turning visibility into sales. On this episode of The Fashion Roundtable, we sit down with Ozinna Anumudu, founder of Ozinna.com, who has worked with brands including Puma, Banke Kuku, Martell and Wanni Fuga. We discuss what makes a fashion brand powerful, how fashion platforms decide which designers to work with, the challenges of selling Nigerian fashion and what brands need to get right to grow. From brand partnerships and retail strategy to fulfilment, pricing and marketing, this conversation explores the realities of building a fashion business in Nigeria and connecting local brands with the customers they want to reach. If you're a fashion designer, brand owner, stylist, creative entrepreneur or someone interested in the business behind Nigerian fashion, this episode offers insights into the decisions that shape brand growth and commercial success. Watch till the end and tell us in the comments:** What is the biggest thing Nigerian fashion brands need to fix to sell more? Like this video, subscribe to the channel and join the conversation. 00:00 Introduction 01:40 What Made You See Business Potential in the Nigerian Fashion Industry? 03:57 What Were You Brought In to Do at Fashion Week? 04:31 What Makes a Brand Powerful? Lessons From Working With Different Brands 05:38 What Would You Ask a Brand Before Signing Them to Your Agency? 06:36 Did Watching Your Mum Influence Your Love for Fashion? 10:16 How Can Nigerian Designers Get Their Brands on Ozinna.com? 13:20 What Do You Look for Before Accepting a Brand on Your Platform? 16:51 Can Fulfilment Work in Nigeria? 18:07 What Happened to Shop Maji? 19:22 What Makes a Brand Partnership Work? Why Do You Believe in Dialab? 24:00 What Happens When a Fashion Brand Isn't Selling? 25:52 The Common Mistakes Nigerian Fashion Brands Make 28:00 What's the One Thing the Nigerian Fashion Industry Needs to Fix? 29:36 Beyond Social Media: Other Ways to Market a Fashion Brand 31:00 Are Nigerian Fashion Brands Pricing for Local Customers, the Diaspora or Their Desired Brand Image? 33:14 The Puma and Davido Campaign: What Was Your Experience? 39:48 What Advice Would You Give Someone Who Wants to Become a Stylist or Fashion Influencer? 44:46 Outro #FashionRoundtable #OzinnaAnumudu #NigerianFashion #FashionBusiness #BrandStrategy #FashionMarketing #FashionRetail #FashionIndustry Welcome to TheGbemiOO  A channel where culture, fashion, business, and real conversations meet. From insights in the fashion industry to honest discussions on life, work, and everything in between, this channel gives you a front-row seat into my world. Let’s connect — follow me across all social platforms for more. Instagram - https://www.instagram.com/gbemioo/ TikTok - https://www.tiktok.com/@gbemioo?_r=1&_t=ZS-95BEyPb2vfM

  2. Oct 22

    Weizdhurm Franklyn: Luxury Pricing, Couture & Client Drama |S2 E3

    What does it really take to build a couture brand? From creating technically complex garments to pricing your work and standing by your creative vision, fashion goes far beyond making beautiful clothes. On this episode of The Fashion Roundtable, we sit down with Abelia, founder of Weizdhurm Franklyn, to discuss the business, creativity and challenges behind building a couture fashion brand. Abelia opens up about teaching herself fashion, discovering what makes her design perspective different, the most challenging pieces she has created and the decisions that have shaped her brand. We also get into the realities of dressing celebrities, designing for major red-carpet moments, protecting original designs and convincing clients to pay what couture is actually worth. If you're a fashion designer, creative entrepreneur or someone fascinated by the business behind luxury fashion, this conversation offers a closer look at what it takes to build a brand while protecting your craft and creative identity. Watch till the end and tell us in the comments: What do you think is harder: creating a couture piece or getting a client to pay what it's actually worth? Like this video, subscribe to the channel and join the conversation. 00:00 Introduction 02:16 What Did Teaching Yourself Give You That Fashion School Might Have Taken Away? 03:10 Send App by Flutterwave 03:37 At What Point Did You Realise You Were Different From Other Designers? 05:05 What's the Strangest Thing You've Made or Been Asked to Make? 06:07 When Did You Start Making Money? 06:53 What's One Thing You Refuse to Compromise On, Even If It Costs You a Client? 07:47 What's the Most Technically Difficult Garment You've Ever Made? 08:58 What's the Longest Time You've Spent on a Particular Piece? 09:49 How Do You Price a Garment? 10:16 What Comes to Mind First: The Client, the Silhouette, the Fabric or the Story? 11:33 What's the Difference Between Dressing a Celebrity and a Non-Celebrity Client? 12:58 Has a Celebrity Ever Rejected a Designe You Absolutely Love? 14:12 How Do You Create an Outfit for Someone Who Doesn't Know What They Want? 15:27 What's the Most Expensive Piece You've Ever Made? 16:26 Lush Hair Advert 16:38 Who's Your Dream Celebrity to Dress? 17:46 Would You Be Open to Editing Your Design for an A-List Celebrity Who Wants to Wear It to the Oscars? 18:06 Have You Thought About Who You'd Love to Dress for the Met Gala? 19:05 What's the Difference Between Inspiration and Outright Theft? 19:55 Have You Ever Seen a Designer Make Something Suspiciously Similar to Your Design? 20:25 If Someone Stole Your Design, Would You Call Them Out? 21:40 Can a Nigerian Couture Brand Be Commercially Successful Without Becoming Less Experimental? 22:40 What's More Difficult: Creating the Outfit or Getting Someone to Pay What It's Actually Worth? 23:11 What's the Biggest Misconception People Have About the Price of Couture? 25:17 Have You Ever Undercharged Because You Wanted the Client or Needed the Money? 27:01 What's One Business Decision That Seemed Crazy at the Time but Changed Your Brand's Trajectory? 30:36 Flutterwave 32:46 What Has Success Changed About You, and What Hasn't It Changed? 34:45 At What Point Have You Thought About Quitting? 35:45 Have You Ever Turned Down Money Because a Client Wasn't the Right Fit for Your Brand? 37:22 What Would You Create Differently? 38:50 Outro #FashionRoundtable #WeizdhurmFranklyn #FashionBusiness #NigerianFashion #Couture #FashionDesign #LuxuryFashion #FashionEntrepreneurship Welcome to TheGbemiOO  A channel where culture, fashion, business, and real conversations meet. From insights in the fashion industry to honest discussions on life, work, and everything in between, this channel gives you a front-row seat into my world. Let’s connect — follow me across all social platforms for more. Instagram - https://www.instagram.com/gbemioo/ TikTok - https://www.tiktok.com/@gbemioo?_r=1&_t=ZS-95BEyPb2vfM

  3. Oct 15

    The Brutal Truth About Fashion PR: Cost, Influencers & Bad Press | Liz Osho & Njideka Akabogu

    What does it really take to get a fashion brand noticed? And why do some brands spend millions on events only for nobody to talk about them? On this episode of Fashion Roundtable, we sit down with PR experts Liz Osho and Njideka Akabogu for an honest conversation about the realities of fashion PR, brand visibility, media attention and reputation management. From the cost of hiring a PR consultant to the truth about getting featured in Vogue, we unpack what brands need to understand before investing in publicity. We also put Liz and Njideka on the spot with difficult PR crisis scenarios to find out how they would advise their clients when things go wrong. If you're a fashion designer, creative entrepreneur, brand owner or anyone interested in the business behind fashion, this conversation is for you. Watch till the end and tell us in the comments: Is it better to have no publicity or bad publicity? 👍 Like this video, subscribe to the channel, and share your thoughts in the comment. 00:00 Introduction  01:18 What Do PR Consultants Actually Do?  03:03 Why Do Some Expensive Events Get No Attention?  04:24 Can You Manufacture Virality?  06:04 Publicity vs. Relevance  07:40 Common PR Mistakes Brands Make  10:25 Does Vogue Do Anything for Free?  11:17 Is Nigerian Fashion Getting Enough International Media Attention?  13:26 Send App by Flutterwave  13:54 What Nigerian Designers Get Right and Wrong About PR  17:44 What If Your Brand Doesn't Have a Deep Story?  21:04 PR Is a Lifestyle: You Have to Look the Part  23:21 Can Great PR Save a Mediocre Brand?  26:53 Lush Hair Advert  27:13 Have Influencers Made PR Easier or Harder?  31:16 What Makes Someone Influential?  34:40 Paying for Celebrity Features vs. Organic Editorial Coverage  39:06 How Much Does PR Really Cost?  42:10 What If You Want to Be Featured in Vogue?  43:05 Managing Clients Who Ignore Professional Advice  46:52 The Biggest PR Disaster  51:02 Is No Publicity Better Than Bad Publicity?  52:35 Send App by Flutterwave  55:07 Does Traditional Media Still Matter?  01:01:19 A Designer Accused of Copying: What Do You Do First?  01:03:34 A Celebrity Scandal Before a Major Brand Launch  01:05:09 Handling an Offensive Client Statement and Online Backlash  01:05:54 When an Influencer Gets a Paid Post Wrong  01:07:06 Liz and Njideka's Advice for the Hosts  01:12:11 Outro #FashionRoundtable #FashionPR #PublicRelations #FashionBusiness #NigerianFashion #BrandStrategy #FashionIndustry #CrisisManagement Welcome to TheGbemiOO  A channel where culture, fashion, business, and real conversations meet. From insights in the fashion industry to honest discussions on life, work, and everything in between, this channel gives you a front-row seat into my world. Let’s connect — follow me across all social platforms for more. Instagram - https://www.instagram.com/gbemioo/  TikTok - https://www.tiktok.com/@gbemioo?_r=1&_t=ZS-95BEyPb2vfM

  4. Oct 8

    Why Fashion Brands Fail: Sharon Ademefun on Global sizing lies, Markups & Money

    In this episode of Fashion Roundtable, we sit down with Sharon Ademefun, founder of Body Politix, for an honest conversation about building fashion businesses, understanding the Nigerian woman, global sizing, pricing, markups, privilege, money and knowing when it is time to change direction. Sharon takes us back to her early days in business in 2011, sharing what she got right, what she got wrong and the gaps she noticed that eventually shaped the business she wanted to build. TIMESTAMPS: 00:00 – Introduction 01:36 – Looking Back at Her 2011 Business: What Did She Get Right and Wrong? 06:10 – Were You Making the Dresses Yourself? 06:40 – What Gap Did You See That Made You Say, “This Is the Business I Want to Build”? 11:46 – Send App by Flutterwave 12:14 – What Is Body Politix About? 16:18 – Is Having Money and Access Enough? 18:52 – If You Were Not From a Privileged Background, Would You Still Have Become an Entrepreneur? 23:31 – What Have You Learned About Nigerian Women, Their Bodies and What Fashion Brands Don’t Understand? 24:50 – Lush Hair 27:55 – What Did Selling Hair Teach You That Selling Clothes Didn’t? 31:06 – Do Nigerian Consumers Want Affordability, or Do They Want the Feel of Luxury at an Affordable Price? 32:48 – What Is the Price Range for Body Politix? 33:35 – Website, Social Media or Physical Retail Store: Where Did You Sell the Most? 36:40 – How Do You Know When to Fix a Business, Change It or Walk Away? 39:59 – Flutterwave Advert 41:00 – When Do You Know It’s Time to Leave a Business? 48:12 – Outro If you are a fashion entrepreneur, creative, designer or business owner trying to understand what actually makes a brand work, this conversation is for you. Watch till the end and tell us: What do you think makes a fashion brand fail? Don't forget to like, subscribe and share this episode. #FashionRoundtable #SharonAdemefun #BodyPolitix #FashionBusiness #NigerianFashion #FashionEntrepreneur #FashionBrands #BusinessInNigeria #NigerianDesigners ____ Welcome to TheGbemiOO  A channel where culture, fashion, business, and real conversations meet. From insights in the fashion industry to honest discussions on life, work, and everything in between, this channel gives you a front-row seat into my world. Let’s connect — follow me across all social platforms for more. Instagram - https://www.instagram.com/gbemioo/ TikTok - https://www.tiktok.com/@gbemioo?_r=1&_t=ZS-95BEyPb2vfM

  5. Jun 25

    From Setbacks To Success FT Derin Fabikun S1 E14 ( S1 Finale)

    In this honest and inspiring conversation, Derin Fabikun opens up about building her fashion brand from the age of 19, navigating slow seasons, overcoming health challenges, and finding the courage to keep going when giving up felt like the easier option. She shares the realities behind the evolution of her brand, why quality fashion comes at a cost, and the opportunities many emerging designers are missing. Whether you're a fashion entrepreneur, creative, or anyone building something from scratch, this episode is packed with practical insights and lessons on resilience, growth, and staying the course. __ 00:00 – Introduction 01:49 – What did you start with as a 19-year-old? 03:57 – How did Fabling by Derin begin? 05:03 – Was it easier to start a fashion business then or now? 06:16 – There was a time your business went quiet—what happened? 11:37 – Credit Direct Hype 12:29 – Did you ever think, "I'm not doing this anymore"? 17:40 – Where is the brand today: ready-to-wear or bespoke? 19:00 – What does your pricing look like today? 19:30 – What do you say to people who ask, "Why can't it be less expensive?" 20:42 – What advice would you give to upcoming designers? 22:48 – What opportunities are designers not taking advantage of? 24:45 – Giveaway 🎁 25:53 – Outro If you enjoyed this conversation, don't forget to like, comment, subscribe, and share with someone building a creative business. #DerinFabikun #FashionBusiness #NigerianFashion #CreativeEntrepreneur #ReadyToWear #BespokeFashion Welcome to TheGbemiOO  A channel where culture, fashion, business, and real conversations meet. From insights in the fashion industry to honest discussions on life, work, and everything in between, this channel gives you a front-row seat into my world. Let’s connect — follow me across all social platforms for more. Instagram - https://www.instagram.com/gbemioo/ TikTok - https://www.tiktok.com/@gbemioo?_r=1&_t=ZS-95BEyPb2vfM

  6. Jun 18

    The Business of Becoming a Fashion Influencer in Nigeria FT This Thing Called Fashion | S1 E14

    On this episode of The Fashion Roundtable, we sit down with Nonye, founder of That Thing Called Fashion, to discuss the realities of being a fashion content creator in today's digital world. From creating content before influencing became mainstream to building a business, assembling a management team, negotiating brand deals, and navigating the pressure of social media, Nonye shares the lessons she's learned from years in the industry. We also talk about the pressure to appear glamorous online and the truths about influencing that most people never see. Whether you're a content creator, fashion entrepreneur, aspiring influencer, or simply curious about the business behind social media, this episode is packed with practical insights and honest conversations. 00:00 – Intro 01:38 – How she started 04:44 – Was content creation always the plan? 06:15 – When she started making money 08:15 – How she knew what to charge 09:09 – The platform that has worked best for her 09:02 – Biggest challenges she has faced 16:00 – Credit Direct Hype 16:47 – How important is Fashion Week for fashion creators? 18:20 – The pressure to look glamorous online 21:07 – What happens when a brand you don't like reaches out? 26:47 – Staying authentic in collaborations 29:12 – Building a management team 31:44 – What people don't realize about being an influencer 33:06 – Advice for aspiring creators 34:33 – Giveaway 🎁 35:12 – Outro #Nonye #ThatThingCalledFashion #FashionInfluencer #ContentCreator #FashionBusiness #FashionCreator #InfluencerMarketing #AfricanFashion #NigerianFashion #TheFashionRoundtable Welcome to TheGbemiOO  A channel where culture, fashion, business, and real conversations meet. From insights in the fashion industry to honest discussions on life, work, and everything in between, this channel gives you a front-row seat into my world. Let’s connect — follow me across all social platforms for more. Instagram - https://www.instagram.com/gbemioo/ TikTok - https://www.tiktok.com/@gbemioo?_r=1&_t=ZS-95BEyPb2vfM

  7. Jun 11

    I’ve been threatened by angry fans - The Style Infidel | S1 E13

    On this episode of The Fashion Roundtable, we sit down with Style Infidel for a candid conversation about fashion, styling, weddings, Fashion Week, pricing, and the realities of working in the Nigerian fashion industry. From styling brides and grooms to helping shape some of fashion's most memorable moments, Style Infidel shares the lessons, challenges, and hard truths that many people don't see behind the glamour. We discuss why many people resist paying stylists, whether Nigerian fashion is truly expensive, who holds the most power in the industry, and what needs to change for Nigerian fashion to earn greater global recognition. If you're a designer, stylist, entrepreneur, fashion lover, or simply curious about the business behind the industry, this is a conversation you don't want to miss. ___ 00:00 – Intro 01:44 – How he got into fashion 03:00 – How he landed his first gig 08:10 – The story behind the name Infidel 09:04 – Brides and Grooms of Infidel 11:18 – Why every couple should have a stylist 12:50 – Matching the bride and groom's looks 15:56 – The biggest fashion mistakes couples make 16:50 – What he does during Fashion Week 24:10 – Why people resist paying stylists in Nigeria 29:57 – Is Nigerian fashion expensive? 41:02 – Credit Direct Hype 41:32 – One uncomfortable truth about Nigerian fashion 50:57 – Is the fashion industry properly structured? 54:48 – Who holds the most power in Nigerian fashion? 1:04:44 – What must change for Nigerian fashion to be taken seriously globally 1:09:36 – Ready-to-wear and fast fashion brands 1:11:54 – Giveaway 🎁 1:12:00 – Outro #StyleInfidel #NigerianFashion #FashionBusiness #FashionStylist #AfricanFashion #FashionWeek #WeddingFashion #BridalStyle #FashionIndustry #TheFashionRoundtable

  8. Jun 4

    Fashion stylists do not get enough credit FT Veronica Ebie of Vanestyle| S1 E12

    On this episode of The Fashion Roundtable, we sit down with Veronica Ebie, founder of Vanestyle, for an honest conversation about styling, fashion business, personal branding, and what it really takes to build a successful styling brand in Nigeria. Veronica shares insights from her journey and the lessons she's learned along the way from navigating client expectations, celebrity styling, pricing, trends, and the realities behind the scenes,  Whether you're a stylist, designer, fashion entrepreneur, or simply love fashion, this episode is packed with valuable insights and real industry experiences. 00:00 – Intro 01:54 – How she got started 03:55 – The story behind Vanestyle 08:36 – When she realized it could become a business 09:55 – Matching personality with style 11:25 – Navigating conversations about revealing outfits 13:00 – Why prices aren't always included in captions 14:26 – What the backend of a styling business looks like 17:07 – Clients who want styling without her posting them. 18:48 – The hardest season of her career 20:30 – Does she style male clients? 21:20 – What she looks for in designers featured in her showroom 23:01 – Why she models many of the looks herself 23:59 – Credit Direct Hype 24:26 – Do stylists get enough credit? 25:17 – When clients get dragged for their outfits 26:10 – Working with clients who love showing skin 27:24 – What she would do differently if she started again 28:20 – Why she hasn't launched her own clothing line 29:20 – One styling rule she lives by 29:51 – One trend she doesn't want to see again 30:50 – One thing every Nigerian woman should invest in right now 32:25 – The average cost of clothing at Vanestyle 34:00 – Giveaway 🎁 34:20 – Outro #VeronicaEbie #Vanestyle #FashionStylist #FashionBusiness #NigerianFashion #StyleTips #FashionEntrepreneur #TheFashionRoundtable #AfricanFashion #WomenInBusiness

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Honest fashion conversations from Nigeria 🇳🇬

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  • Creator
    thefashionroundtable
  • Years Active
    2026
  • Episodes
    18
  • Rating
    Explicit
  • Copyright
    © 2026 thefashionroundtable
  • Show Website
    thefashionroundtable

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