Stacking the Dealer

Anthony Birdsong and Josh Letsis
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Join Anthony Birdsong and Josh Letsis as they pull back the curtain on the automotive industry with real conversations, sharp insights, and stories from the people shaping dealerships today. From marketing and media strategy to leadership, technology, sales, and culture, each episode dives into what is actually working in retail automotive. Whether you are in the showroom, behind the scenes, or building the future of the business, this podcast is about learning, growing, and stacking wins one conversation at a time.

  1. 3d ago

    The Hidden Fee Game Is Over

    A brutal sales month. Rising costs. And a car business where the lowest advertised price rarely tells the whole story. Anthony and Josh get candid about hidden dealer fees, transparent pricing, and why customer experience can matter more than being the cheapest. They also discuss using AI to cut dealership expenses, the challenges of subprime lending, and the costly lesson behind getting every page of a Carfax signed. Real numbers, hard lessons, and an unfiltered conversation about protecting your margins while earning your customers’ trust.

  2. Oct 20

    The Dealer of Tomorrow

    Your dealership doesn’t have a data problem. It has a problem turning that data into better decisions. In Ep 17 of Stacking the Dealer, Anthony Birdsong sits down with automotive entrepreneur, investor, and former dealer Chris Slaydon for a candid conversation about AI, dealership profitability, and the outdated processes holding dealers back. From rethinking the BDC to challenging the 60-day inventory turn, we discuss what needs to change and how dealers can use the information already inside their businesses to build a competitive advantage. In this episode: • Why adding AI to old software is different from building around it • Why customers want answers, not just an appointment • Identifying your most profitable customers and giving them a reason to return • Protecting gross instead of chasing volume at a loss • Rethinking aging inventory, pricing, and the 60-day rule • Using AI to connect customer conversations, inventory demand, and marketing • How audio and visual data could change dealership operations • The importance of service, training, and skilled trades This is a conversation about questioning the way things have always been done, understanding your customers, and putting technology to work where it actually matters. What’s one dealership process you think needs to change? Drop it in the comments. Subscribe to Stacking the Dealer for real conversations about automotive retail, AI, and building a more profitable dealership.

  3. Oct 13

    The Full-Funnel Formula

    In this episode of Stacking the Dealer, Anthony sits down with marketing strategist Whit Norad to break down what dealership marketing looks like in 2026. From personal branding and organic content to Google, Facebook, targeting, and attribution, they explore how dealers can build a smarter full-funnel strategy—and why a clear reason to buy from your store still does most of the heavy lifting.

  4. Oct 6

    The Metrics That Matter

    In this episode of Stacking the Dealer, Anthony and Josh sit down with digital strategist Matt to cut through the noise around dealership marketing and AI. From vanity metrics and wasted ad spend to inventory exposure, actionable data, and AI-powered decision support, they break down how dealers can stop chasing activity and start using their data to make smarter decisions.

  5. Sep 29

    The Cost of the Climb

    In this episode of Stacking the Dealer, Anthony and Josh get personal about the realities of entrepreneurship and what it takes to build something from the ground up. From the sacrifices made by their wives and families to employee challenges, discipline, reputation, and defining success beyond money, they unpack the people and mindset behind the business.

  6. Sep 22

    The Affordability Squeeze

    In this episode of Stacking the Dealer, Anthony and Josh break down why affordable used cars are getting harder to find and what that shift means for dealers and buyers. From rising prices and shrinking inventory to online auctions, recon costs, as-is sales, and extended warranties, they dig into the realities of selling used cars in a market where both the cost and the risk keep climbing.

  7. Sep 15

    The Process Playbook

    In this episode of Stacking the Dealer, Anthony and Josh sit down with entrepreneur Chris Slaydon to talk about the systems and processes behind building, scaling, and selling successful automotive businesses. From rethinking the traditional dealership model and creating Recon Velocity to customer experience, operational efficiency, and long-term growth, Chris shares the lessons he’s learned from turning better processes into real results.

  8. Sep 8

    The Work Behind the Win

    In this episode of Stacking the Dealer, Anthony and Josh get real about what it takes to own and operate a dealership today. From sourcing inventory and shrinking margins to recon, cash flow, employees, and processes that constantly need attention, they break down the challenges behind the business and why, despite all of it, the car business can still create incredible opportunities for those willing to put in the work.

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About

Join Anthony Birdsong and Josh Letsis as they pull back the curtain on the automotive industry with real conversations, sharp insights, and stories from the people shaping dealerships today. From marketing and media strategy to leadership, technology, sales, and culture, each episode dives into what is actually working in retail automotive. Whether you are in the showroom, behind the scenes, or building the future of the business, this podcast is about learning, growing, and stacking wins one conversation at a time.

Information

  • Creator
    Anthony Birdsong and Josh Letsis
  • Years Active
    2026
  • Episodes
    17
  • Rating
    Explicit
  • Copyright
    © 2026 Anthony Birdsong and Josh Letsis
  • Show Website
    Stacking the Dealer