Well Women Business Podcast - Grow Your Health or Wellness Business with Dr. Laura Park Figueroa

Dr. Laura Park Figueroa
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If you're a motivated woman who wants to grow your health or wellness business to 7-figures and beyond WITHOUT sacrificing your whole life in the process, this is for YOU! Learn along with the ever-honest, always 100% real Dr. Laura Park Figueroa as she shares the things no other business coach will tell you about the reality of growing to 7-figures and what it takes to lead at this level of business. On the Well Women Business podcast, you'll get answers to questions like: -How much can I afford to pay my new hire? -How can I be a better leader of my team? -How can I pay myself more as the CEO? -How can I stop people-pleasing and make decisions more strategically in my business? -Why do I feel like an imposter even though my business is financially successful? -Why do I always feel alone as the CEO? -Where is my marketing budget best spent right now? -What financial metrics are most important to track as my business grows? -How do I know if it's time to hire a new employee? -How can I navigate difficult conversations with team members? -How do I work more in my own zone of genius in my business? -What Key Performance Indicators (KPIs) should I be tracking in my business? -How can I organize my work better to stop feeling overwhelmed as the CEO? -What tech tools can help me systematize my business more? -How can I optimize automated systems in my business? -What is the best way to interview to ensure I hire the right team members? -How should I price a new service? -How can I diversify revenue in my business? -How can I prioritize my own wellness when my business takes over my life? -How can I manage my own emotions better to lead my team well? And so much more! I'm on a mission to help you grow your service-based health or wellness business to 7-figures without burning out in the process, so you can love your business & love your life, too. Because you deserve BOTH! xoxo Dr. Laura Park Figueroa

  1. 3d ago

    How to Start New Revenue Streams in Your Business [Live Coaching Call with Elizabeth Martin]

    Most business owners wait for a crisis before they diversify their revenue. Elizabeth Martin isn't waiting. Elizabeth is a mental health OT who runs Holistic Community Therapy in Portland, Oregon... the ONLY mental health OT clinic in her state that's reimbursed by insurance. She opened it in 2019, right before the pandemic hit, and kept it going. Now she's looking years ahead and planning new revenue streams to protect what she's built. In my first-ever live coaching call on the podcast, she lets us listen in as she bravely thinks it through out loud in public. If you're a women business owner scaling a wellness business, her questions are the ones you should be asking too. In this episode: Why Elizabeth's long-term thinking about revenue risk is exactly what smart CEOs do... and why my cash-heavy practice needs the same thinking in reverse Why some insurance-based practices set up a SEPARATE entity before they offer cash-based services (not legal advice!) Why a cash-based offer should cost 2 to 3 times what insurance pays The parent coaching service I've wanted to launch for YEARS... and why this conversation has me rethinking revenue in my own practice How a new revenue stream can give someone on your team a path to leadership You're not selling your services, you're selling an outcome... plus the simple next step Elizabeth chose to test her idea Take Action: Decide what the next revenue source in your business should be... the one that diversifies your income with the least amount of work and the most enjoyment. Write it down this week and take one step towards building that revenue source. Resources from this episode: Well Women Business Assessment (take it to apply for a live coaching call on the podcast) Well Women Business CEO Reset Retreat: Costa Rica, January 15–19, 2027 (application only) Please subscribe and leave a review for the Well Women Business Podcast wherever you listen. It helps the podcast reach more women, and I read every single one!

  2. Oct 7

    Avoid These Strategic Planning Mistakes I Made...So You Can Solve Real Problems in Your Business

    Description I just spent four or five episodes teaching you my strategic planning framework... and then one article, sent to me before a board retreat, showed me what it was missing. Today I'm getting honest about the strategic planning mistakes I made for years as a women business owner, and what I'm changing now. I walk through Richard Rumelt's four hallmarks of bad strategy, the three-part kernel of good strategy, and the one step I was skipping before every annual plan. If you're scaling a wellness business and your plan reads more like a wish list than a solution, this one is for you. In this episode: The listener email that called me "literally the only person" she hears talk about what goes wrong... and why I keep doing it What I got RIGHT in my strategic planning series... and the one ingredient that was missing the whole time Rumelt's four hallmarks of bad strategy, and which ones I was guilty of Why "grow revenue by 10%" is a goal... NOT a strategy The real staffing problem I diagnosed in my own business last year, and where our staff satisfaction scores landed this quarter The three-part "kernel" of good strategy, and how my nonprofit board used it to decide what to say NO to Take Action: Pull out the strategic plan you started during the last few episodes and look at it again. Before you add another goal, write down the specific problem your business is trying to solve... then decide this week whether your plan actually solves it. Resources from this episode: The Perils of Bad Strategy by Richard Rumelt Good Strategy Bad Strategy by Richard Rumelt Annual Strategic Planning Workbook/Template The Unfiltered Female CEO Newsletter — sign up at wellwomenbusiness.com Well Women Business CEO Reset Retreat — Costa Rica, January 15–19, 2027 (application only) Please subscribe and leave a review for the Well Women Business Podcast wherever you listen. It helps the podcast reach more women, and I read every single one!

  3. Sep 30

    Writing Your Marketing Plan - Get Visible and Stay Visible Without Burning Out

    I once paid a social media manager a lot of money and never had a single client tell me they found us on Instagram, so this year we shifted that budget somewhere I can actually track every conversion. Today I'm wrapping up my four-part strategic planning series with the marketing section, the part of the plan most of us write with the best intentions and then let fall off the table the second things get busy. I walk through the exact questions I use to measure online visibility, local visibility, and customer satisfaction, plus why I believe marketing without a plan just doesn't get done. I also share why our client surveys are always anonymous, and the simple reason that matters for getting the truth. If you've been marketing your service-based business without measuring any of it, this episode gives you the questions to finally start. In this episode: Why I paid a social media manager real money and never saw a single client say they found us on Instagram The three questions I use to measure visibility... online, local, and conversions Why Google Ads became more valuable to my marketing than social media, because I can actually see what converts Why anonymous surveys are the only way you'll ever get the honest truth from your clients Why marketing without a plan just doesn't get done... and how this ties together the whole four-part strategic planning series Take Action: Identify one challenge you're having with marketing in your business right now, then pick one question from this episode to help you come up with a way to solve it for next year. Resources from this episode: Annual Strategic Planning Workbook/Template The Perils of Bad Strategy (McKinsey) Episode 21: Strategic Planning 101 Episode 22: The Financial Planning Every CEO Needs To Do Every Year Episode 23: Operations Planning Well Women Business Assessment Well Women Business CEO Reset Retreat — Costa Rica, January 15–19, 2027 (application only, spots limited) Please subscribe and leave a review for the Well Women Business Podcast wherever you listen. It helps the podcast reach more women, and I read every single one!

  4. Sep 23

    Operations Planning - Building the Infrastructure Your Business Needs to Grow to 7-Figures and Beyond

    When I hired the right administrative team a little over a year ago, I did the math and realized we now have the capacity to grow to two and a half million dollars in revenue before we'd need to hire again. Today I'm continuing my strategic planning series with the operations section, the part that actually determines whether your business can grow without you working more hours. I walk through the four planning areas I use, from deciding whether to launch a new product or grow what you already have, to the exact systems we built so our team stopped losing messages between email, WhatsApp, and our project management platform. I also get honest about who this phase of business actually gets lonely for, and why I'm looking for peers, not students, to join me at the Costa Rica retreat. If you're a women business owner trying to build infrastructure instead of just working harder, this episode is your framework. In this episode: Why I did the math on my own admin team and found out exactly how much revenue we can grow to before hiring again The four operations planning areas... product development, team and culture, physical resources, and processes and systems The exact system we built to stop losing messages between email, WhatsApp, and our project management platform Why offering too many services too soon is what fractures most growing businesses Why I'm looking for peers, not students, to join me at the Costa Rica retreat The bold claim I made about what this retreat could be worth to your business next year Take Action: Pick one or two operations planning areas from this episode, pull up the template, and fill in just those sections to start your pre-planning for 2027. Resources from this episode: Annual Strategic Planning Workbook/Template Episode 21: Strategic Planning 101 Episode 22: The Financial Planning Every CEO Needs To Do Every Year Well Women Business CEO Reset Retreat — Costa Rica, January 15–19, 2027 (application only) Please subscribe and leave a review for the Well Women Business Podcast wherever you listen. It helps the podcast reach more women, and I read every single one!

  5. Sep 16

    The Financial Planning Every CEO Needs To Do Every Year

    Only 1.9% of women ever grow their business to seven figures, and if that is your goal, this episode is about making sure the money side of your business can actually get you there. I'm continuing my strategic planning series with the finances section, the one part of the plan that most owners avoid the longest even though it decides whether the business is actually profitable. I walk through the exact questions I use every year, from setting quarterly revenue targets that don't look the same every quarter, to finally deciding what a living wage actually looks like for you as the owner. I also get honest about why paying yourself well is not something to feel guilty about, even in a health or wellness business built on service. If numbers make your stomach drop a little, this episode will help you look at them anyway. In this episode: The statistic that stops me every time... only 1.9% of women ever grow a business to seven figures Why your quarterly revenue goals should NOT all look the same (and the seasonal example from my own practice) The living wage question most service-based business owners are afraid to ask themselves How to actually find your most profitable revenue source instead of guessing The one thing you should never do... add a new revenue stream before checking this first Why I built an entire retreat morning around sitting with your numbers in community Take Action: Pull up the free template, download it, and fill in your revenue numbers for the finances section, then just look at where you stand year to date. Resources from this episode: Annual Strategic Planning Workbook/Template The Unfiltered Female CEO Newsletter — sign up at wellwomenbusiness.com Episode 21: Strategic Planning 101 Well Women Business CEO Reset Retreat — Costa Rica, January 15–19, 2027 (application only) Please subscribe and leave a review for the Well Women Business Podcast wherever you listen. It helps the podcast reach more women, and I read every single one!

  6. Sep 9

    Strategic Planning 101: Why Every Woman CEO Needs a Written Plan

    Download your own free copy of my Annual Business Strategic Planning Template here. (No email required!) I built my very first business planning workbook back in 2022 for the first business planning retreat I ever hosted, and I still use a version of it every single year to run my own business. Today I'm kicking off a multi-part series on strategic planning, starting with the one category most business owners skip entirely... mindset. I walk through the four categories I call the bedrocks of business, why two of them are non-negotiable every year, and the exact reflection questions I use to figure out what's actually worth my time and money going into a new year. I'm also giving you my full strategic planning template for free, no email required, so you can start your own planning today instead of waiting until January. If you've been running your business on gut instinct alone, this episode is where that starts to change. In this episode: Why I created my strategic planning workbook back in 2022, and why I still update it every year The four categories I call the bedrocks of business... and why two of them are non-negotiable The three reflection questions I use every year to figure out what's actually worth my time and money Why writing a strategic plan is what keeps your team confident in your leadership The facilitation course that changed how I run my coaching calls, and why I never would have found it without this exact reflection process Why I believe good strategic planning almost never happens alone Take Action: Download the free template in the show notes and spend some time this week reflecting on just the mindset section. You don't have to wait until the end of the year to start planning for 2027. Resources from this episode: Annual Business Strategic Planning Template The Unfiltered Female CEO Newsletter Gwyn Wansbrough's Facilitation Courses Well Women Business CEO Reset Retreat — Costa Rica, January 15–19, 2027 (application only) Please subscribe and leave a review for the Well Women Business Podcast wherever you listen. It helps the podcast reach more women, and I read every single one!

  7. Sep 2

    The Quarterly Operations Report That Will Hold You Accountable as CEO

    Grab a copy of my quarterly operations report here. (No email required!)  Nobody checks your work when you're the owner of the business, and that freedom is exactly what makes most of us secretly ineffective. Today I'm walking you through the quarterly operations report that has completely changed how I run my business and hold myself accountable as a CEO. I break down all seven sections we cover in our two-hour quarterly meeting, from staff capacity to marketing spend to what I call our quarterly "rocks", the three to five priorities that actually move the needle each quarter. I'm also giving you the free template we use (no email opt-in required!), so you can copy this system into your own service-based health or wellness business. If you've ever ended a quarter wondering where the time went, this episode gives you the structure to fix that. In this episode: Why nobody holds you accountable as the owner, and why that's both a freedom and a trap The seven sections of the quarterly operations report we run every 90 days with my COO and CFO The "quarterly rocks" concept (and the jar-of-rocks story behind it) that keeps us from chasing shiny objects How we use Granola.ai to record the meeting and automatically generate action items Why we switched from ClickUp to Monday after nearly four years of frustration The free template you can grab in the show notes to run this exact meeting in your own business Take Action: Download the template from the show notes and put a recurring quarterly meeting on your calendar today, even if it's just you and one other person, or a friend who runs a business holding you accountable. Resources from this episode: Grab a copy of my quarterly operations report here.  Monday.com project managment software Granola.ai the best meeting-recording-to-action items software I've every used!  Apply to join us at the Well Women Business CEO Reset Retreat — Costa Rica, January 15–19, 2027 (5 of 7 spots left when this episode was published)

  8. Aug 26

    Nobody Has It All Figured Out

    If you feel like everyone else running a business at your level has it together except you, I want you to hear this today... nobody does, not even the polished eight-figure gurus on your Instagram feed. I share what happened when my own carefully laid plans fell apart this year, and why overwhelm at six or seven figures is not a sign that you're doing something wrong, it's just part of building something real. I talk honestly about why the loneliest part of being a business owner is thinking no one else understands what you're carrying, and the one thing that has helped me most when I feel that way. Plus, I'm opening applications for the Well Women Business CEO Reset Retreat, built specifically so you don't have to carry this alone. If you've been feeling isolated at the top of your own business, this episode is for you. In this episode: Why feeling like you're the only one who doesn't have it figured out is something every business owner feels, even the ones who look the most put together Why overwhelm at six, seven, (or even eight!!) figures is not a sign you're doing something wrong... it's a sign you've built something real The real reason loneliness hits hardest at the top, and why your team can't be the ones who fully understand it Why finding other women at your same level of business is the thing that has helped me most, and how the Costa Rica retreat is built around exactly that The official announcement... applications for the Costa Rica retreat are now open! Take Action: Think of one thing in your business right now that you've been pretending is fine when it isn't, and just admit it to yourself. You don't have to fix it today, just admit it. Resources from this episode: Well Women Business CEO Reset Retreat — Costa Rica, January 15–19, 2027 (applications now open) The Unfiltered Female CEO Newsletter — sign up at wellwomenbusiness.com Therapy in the Great Outdoors is hiring an Online Business Manager — details here Please subscribe and leave a review for the Well Women Business Podcast wherever you listen. It helps the podcast reach more women, and I read every single one!

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If you're a motivated woman who wants to grow your health or wellness business to 7-figures and beyond WITHOUT sacrificing your whole life in the process, this is for YOU! Learn along with the ever-honest, always 100% real Dr. Laura Park Figueroa as she shares the things no other business coach will tell you about the reality of growing to 7-figures and what it takes to lead at this level of business. On the Well Women Business podcast, you'll get answers to questions like: -How much can I afford to pay my new hire? -How can I be a better leader of my team? -How can I pay myself more as the CEO? -How can I stop people-pleasing and make decisions more strategically in my business? -Why do I feel like an imposter even though my business is financially successful? -Why do I always feel alone as the CEO? -Where is my marketing budget best spent right now? -What financial metrics are most important to track as my business grows? -How do I know if it's time to hire a new employee? -How can I navigate difficult conversations with team members? -How do I work more in my own zone of genius in my business? -What Key Performance Indicators (KPIs) should I be tracking in my business? -How can I organize my work better to stop feeling overwhelmed as the CEO? -What tech tools can help me systematize my business more? -How can I optimize automated systems in my business? -What is the best way to interview to ensure I hire the right team members? -How should I price a new service? -How can I diversify revenue in my business? -How can I prioritize my own wellness when my business takes over my life? -How can I manage my own emotions better to lead my team well? And so much more! I'm on a mission to help you grow your service-based health or wellness business to 7-figures without burning out in the process, so you can love your business & love your life, too. Because you deserve BOTH! xoxo Dr. Laura Park Figueroa

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