Marketing Smarts from MarketingProfs

MarketingProfs
  • 4.6 (63)
  • MARKETING

Marketing Smarts is a weekly podcast featuring in-depth interviews with smart marketers from all walks of life. Hosted by MarketingProfs, this 30-minute, weekly podcast will deliver actionable insights and real advice to help you market smarter.

  1. 03/28/2024

    Creating Compelling Experiences With Data + AI for B2B Consumers: Salesforce's Neha Shah & Ruth Bolster

    Explore how data and AI are reshaping B2B marketing, enhancing personalization, and driving customer engagement. Hear what advice and insights industry experts from Salesforce share.

    47 min

  2. 01/11/2024

    Customer Patience and 'Time to Win': Jay Baer on Marketing Smarts [Podcast]

    Episode guest Jay Baer delves into "Consumer Patience" and "Time to Win," detailing what those concepts mean for B2B marketers (hint: it has to do with a culture of responsiveness), what key elements they consist of, and how they

    32 min

  3. 01/04/2024

    Understanding Your B2B Digital Doppelgänger and AI Decision Matrix: Andrew Davis on Marketing Smarts [Podcast]

    Explore the intriguing concept of using AI to create your very own Digital Doppelgänger, and discover how and when to use your creation by applying an AI Decision Matrix, with this episode's guest, Andrew Davis.

    39 min

  4. 12/21/2023

    Effective B2B Email Strategies for the Win: Matt Treacey on Marketing Smarts [Podcast]

    Host George B. Thomas is joined by bestselling author Matt Treacey, who shares his likening of a healthy email marketing program to a flourishing ecosystem. Learn about the stages of awareness, the stages of succession, the high risks of spam, and mo

    31 min

  5. 12/14/2023

    CTV Precision and the Power of ABM to Reach the Right B2B Audience: Vin Turk on Marketing Smarts [Podcast]

    It's an episode of acronyms as Vin Turk joins George B. Thomas to talk about ABM and CTV for B2B. They even manage to sneak AI in there. But there's a lot more happening than alphabet soup. Check out the episode for tips on how to wrap your

    35 min

  6. 12/07/2023

    Navigating the Power of B2B Communication by Getting to the Point: Steve Woodruff on Marketing Smarts [Podcast]

    You may think you're communicating, but are you really getting your point across? Podcast guest and "King of Clarity" Steve Woodruff breaks down the elements of clear communication, from distilling your purpose to getting people on the

    33 min

  7. 11/30/2023

    Unraveling SEO Secrets for B2B Marketers: Kyle Roof on Marketing Smarts [Podcast]

    If you're feeling overwhelmed by SEO, this episode of Marketing Smarts is for you. Host George B. Thomas leads a discussion with Kyle Roof about what really matters in SEO, what doesn't, and where to start.

    30 min

  8. 11/15/2023

    The Power of Second Chances in B2B Marketing: Kellie Walenciak on Marketing Smarts [Podcast]

    Join host George B. Thomas and guest Kellie Walenciak for a compelling conversation about finding meaning in the work you do, championing the underdog, and the role marketers can play in aligning their company's external branding with internal i

    39 min
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4.6
out of 5
63 Ratings

About

Marketing Smarts is a weekly podcast featuring in-depth interviews with smart marketers from all walks of life. Hosted by MarketingProfs, this 30-minute, weekly podcast will deliver actionable insights and real advice to help you market smarter.

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