eComFuel

Andrew Youderian | e-Commerce Entrepreneur
  • 4.8 (311)
  • MANAGEMENT
  • UPDATED WEEKLY
eComFuel

Looking for detailed information from top experts on researching, launching and growing your online eCommerce business? Look no further. Join your host Andrew Youderian, an experienced eCommerce entrepreneur, each week as he pulls aside some of the industry's top experts to give you down to earth, actionable advice served up with a side of comic relief. Learn from the masters how to turn your 'make money online' attempt into a profitable, growing online store. Get show notes, in-depth eCommerce Fuel posts and your free copy of Andrew's highly reviewed 55-page eCommerce guide at eCommercefuel.com.

  1. 4D AGO

    Inside the ECF Rebrand: Is Hiring a Fancy Branding Agency Worth the Cost?

    Have you ever wondered what goes into a full rebrand and whether it’s really worth it? In this solo episode, I take you behind the scenes of eCommerceFuel’s rebranding journey, including why we did it, how much we spent, and what I wish I’d known before diving in. If you’ve been considering a brand refresh or are just curious about the ROI of design and messaging work, this one’s for you. Listen in as I walk through the process of selecting a branding agency, navigating feedback and revisions, and rolling out our new visual identity across all touchpoints. I share honest reflections about the emotional and financial costs, how the project stretched our team, and what we’ve seen in terms of impact and engagement. Whether you’re team “never touch the logo” or all in on the power of brand, you’ll get a transparent look at the highs, lows, and learnings from this major milestone. You can find show notes and more information by clicking here: https://bit.ly/3HrTmBc Interested in our Private Community for 7-Figure Store Owners?  Learn more here.   Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

    28 min

  2. JUN 6

    Save Your Margins: Pricing & Profit Optimization for Tariff-Impacted Businesses

    What if your inventory could forecast itself—or your website merchandised itself based on who was browsing? This week, I’m joined by Drew Marconi, CEO and co-founder of Intelligems.io, to explore how AI is unlocking new ways for brands to manage forecasting, pricing, and marketing. If you’ve been curious about how AI can actually improve your margins (not just make cool images), you’ll want to tune in. Listen in as Drew breaks down how AI is reshaping eCommerce, from hyper-personalized site experiences to margin-aware merchandising strategies. We also talk about the difference between forecasting for fashion versus CPG, why most brands are wasting money on acquisition, and how to build an AI foundation that works. Plus, Drew shares practical tips on how to start testing AI in your business—even if you’re skeptical. You can find show notes and more information by clicking here: https://bit.ly/4kPYBZO Interested in our Private Community for 7-Figure Store Owners?  Learn more here.   Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

    43 min

  3. MAY 30

    Why Burning Down and Rebuilding Their Business Helped Swift Industries Win

    What happens when your business grows too fast and the demand suddenly vanishes? This week, I’m joined by Martina Brimmer, co-founder of Swift Industries, a premium bikepacking brand known for its exceptional design and creative culture. Martina shares how she dismantled her team, restructured operations, and found her creative spark again after the post-COVID contraction in the cycling industry. Listen in as she talks through the high-stakes decision to downsize, the systems that made it possible, and how she rebuilt the business around brand, joy, and simplicity. We also explore the behind-the-scenes of running a two-person operation, the strategic shift to international manufacturing, and how community-building efforts like Swift Campout are fueling both loyalty and growth—even when the ROI isn’t easy to track. You can find show notes and more information by clicking here: https://bit.ly/4mmUQwB Interested in our Private Community for 7-Figure Store Owners?  Learn more here.   Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

    51 min

  4. MAY 23

    Bill Sells His Company and Interesting Places to Invest Money

    What happens after you sell the business you’ve spent over a decade building? In this episode, I’m joined by my longtime friend and returning guest Bill D’Alessandro, fresh off the sale of Natural Dog Company. Bill shares what it was like to finally exit after 12 years, how he’s thinking about investing his earnings, and why his next chapter might be his best one yet. Listen in as we unpack Bill’s decision to divest a portfolio of brands and go all-in on one, how the acquisition unfolded, and why he’s now leading corporate development for a private equity-backed pet brand platform. We also dive into the psychological and strategic side of navigating a big liquidity event - from what he’s (not) spending money on to how he's thinking about investing, BDCs, real estate, and personal finance. You can find show notes and more information by clicking here: https://bit.ly/43jiMtj Interested in our Private Community for 7-Figure Store Owners?  Learn more here.   Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

    51 min

  5. MAY 16

    Made in America: Growing FilterBuy.com Into a $250 Million Business

    Ever wonder if you can truly compete with overseas manufacturing from right here in the U.S.? This week, I’m kicking off a two-part series on American manufacturing by sitting down with David Heacock, CEO of Filterbuy.com. David shares how he grew a family business into a $250M powerhouse, all while keeping production entirely on U.S. soil. Listen in as David walks us through how he reverse-engineered a product line that could thrive domestically, why logistics are his real competitive advantage, and how he scaled from a rough startup phase to a massive manufacturing and distribution network. We also dive into his early bets on Amazon, his thoughtful approach to leadership, and what building a sustainable legacy looks like in today’s shifting economy. You can find show notes and more information by clicking here: https://bit.ly/4j0WwIW Interested in our Private Community for 7-Figure Store Owners?  Learn more here.   Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

    1h 2m

  6. MAY 9

    From Near Death Experience to One of the Coolest Products I’ve Ever Seen

    Have you ever wondered what happens when you completely walk away from a successful business, and build something even more meaningful? This week, I’m joined by Ben Katzaman, founder of Sculpted Peaks, who shares how a near-death experience led him to rethink his life, sell his first company, and start fresh with a business built around passion, craft, and awe-inspiring moments. Listen in as Ben shares how he went from burnout to sabbatical to founding a unique business that crafts hand-carved stone sculptures of iconic mountains. We talk about the importance of fair trade, the joy of creating heirloom-quality products, and why personal passion can fuel a business in surprising ways. Plus, Ben opens up about designing a life that balances travel, freedom, and meaningful work, all sparked by a moment at 30,000 feet that changed everything. You can find show notes and more information by clicking here: http://bit.ly/4jOKkMl Interested in our Private Community for 7-Figure Store Owners?  Learn more here.   Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

    54 min

  7. MAY 2

    Can Tariffs Lead to Higher Margins for U.S. Sellers?

    Could the current wave of tariffs actually help U.S. eCommerce sellers? In this episode, I’m joined by longtime ECF member Aaron Rubin, founder of ShipHero, to explore a counterintuitive take on how recent tariff changes might level the playing field for American brands. Aaron shares his insights on de minimis reform, market dynamics, and why he believes stronger margins could be on the horizon for domestic sellers. Listen in as we break down how fraud, loopholes, and uneven enforcement have hurt U.S. businesses - and how the new regulations might shift the balance. Aaron also shares the fascinating backstory of building ShipHero into a major player in warehouse management software, leadership lessons from scaling to 600+ employees, and why resilience (and jiu-jitsu!) matter now more than ever. You can find show notes and more information by clicking here: https://bit.ly/4cS6M4S Interested in our Private Community for 7-Figure Store Owners?  Learn more here.   Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

    41 min

  8. APR 25

    De Minimis Reform, 2nd Order Tariff Implications & New LLM Capabilities

    Are you feeling the weight of rising tariffs and wondering how to adapt your business? In this "State of Play" episode, I’m joined by my good friend Steve Chou to unpack the latest challenges shaking up the eCommerce world, from geopolitical tensions to the rapid pace of AI and automation. We dive into how these shifts are reshaping manufacturing and margins, as well as what the future might hold for sellers like us. Listen in as we explore how tariffs are driving supply chain shifts, the potential of AI to replace roles in your business, and why manufacturing might return to the U.S.—but not in the way you expect. We also chat about the changing landscape at Amazon, why more sellers are fed up, and how we’re personally navigating this turbulent time. Plus, we share our thoughts on adapting with agility and finding opportunity amidst the chaos. You can find show notes and more information by clicking here: https://bit.ly/4cKClxv Interested in our Private Community for 7-Figure Store Owners?  Learn more here.   Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

    1 hr
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4.8
out of 5
311 Ratings

About

Looking for detailed information from top experts on researching, launching and growing your online eCommerce business? Look no further. Join your host Andrew Youderian, an experienced eCommerce entrepreneur, each week as he pulls aside some of the industry's top experts to give you down to earth, actionable advice served up with a side of comic relief. Learn from the masters how to turn your 'make money online' attempt into a profitable, growing online store. Get show notes, in-depth eCommerce Fuel posts and your free copy of Andrew's highly reviewed 55-page eCommerce guide at eCommercefuel.com.

Information

  • Creator
    Andrew Youderian | e-Commerce Entrepreneur
  • Years Active
    2013 - 2025
  • Episodes
    593
  • Rating
    Clean
  • Show Website
    eComFuel

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