Capitalism.com with Ryan Daniel Moran

Capitalism.com
  • 4.8 (729)
  • Entrepreneurship
  • Updated Semiweekly

The Capitalism.com Podcast Network presents content for those who are bold enough create change, pursue wealth, find freedom, take control of their health, and reach their full potential.

  1. 3d ago

    The Rise and Fall of Black Rifle Coffee

    Get the free playbook for building a brand to $100K a month: ► The free $100K playbook: https://capitalism.com/100K Black Rifle Coffee built a nine-figure brand on YouTube videos, a Shopify checkout and 287,000 people on autoship. Then they went public, chased retail shelves, quieted the content that built them, and watched the subscriber base fall to 150,000 while the stock dropped more than 97%. I break down the 3 pillars they had, the 2 they gave up, and why keeping it simple is what lets a brand scale and sell. Resources mentioned in the episode: ► The full step-by-step plan: https://capitalism.com/model (0:00) How Black Rifle Coffee went from viral videos to a billion dollars, and back (0:42) The 1 number to remember: 287,000 people on autoship (1:17) The 3 pillars of a brand you can scale and sell (2:09) Audience first: a $1,800 Black Friday test and 300 pounds of coffee (3:17) Viral videos and the exposure that compounded (4:26) Content, a subscription and a Shopify checkout: that was the whole business (5:10) The 2021 investor deck: 70% organic traffic, 7% conversion, 43% margin (6:13) Going public meant new people to please besides the fans (7:07) The PR controversy did not cause the decline, and the numbers show it (7:57) Marketing went from over 15% of revenue to under 10% (9:26) The SPAC, the IPO, and share payouts that triggered in 60 days (11:16) My theory about the coffee shops, and why I was wrong (12:33) Retail looks great on paper, and it became their priority (13:51) 287,000 subscribers down to 150,000 while revenue hit $390 million (15:02) Every major decision they made after going public (16:41) Complication kills growth, simplicity scales (17:01) Coffee prices, tariffs and the pricing power they had given up (18:49) Lesson 1: audience is the asset (19:17) Lesson 2: simplicity scales (19:45) Lesson 3: retail is a one-time event, not a growth machine (20:17) Why Black Rifle is now on my watch list (21:19) The 3 pillars, and what Black Rifle teaches about all of them DISCLAIMER: The information contained on this Podcast Channel and the resources available for download/viewing through this Podcast Channel are for educational and informational purposes only. Nothing in this episode is investment advice or a recommendation to buy or sell any security.

  2. Sep 23

    Shark Tank Valued Kodiak Cakes at $1.5M. Then It Sold for $800M

    Get the free playbook, trainings, and AI tool that builds your plan to 100K a month: ► The free 100K playbook: https://capitalism.com/100K Kodiak Cakes asked Shark Tank for a $5 million valuation, got told they were a commodity, and walked out with no deal. 7 years later private equity paid a reported $800 million for control of the company. I break down what they actually did in between, then I sit down with Amanda, who is launching a high-protein pancake mix from scratch and is afraid of the exact objection the Sharks made, and we run that same playbook on a 2-year timeline instead of a 20-year one. Resources mentioned in this episode: ► The free 100K playbook: https://capitalism.com/100K ► Amanda's brand, Solea Bakes: https://eatsolea.co/ ► Amanda Carneiro on Instagram: https://www.instagram.com/rawfitnessandnutrition (0:00) Kodiak Cakes asked for a $5 million valuation on Shark Tank and got nothing (0:43) The 20-year version of this playbook now takes closer to 2 years (1:32) They started in Utah ski shops, before Amazon, Instagram or TikTok Shop (2:07) The Clif Bar parallel: niche local retail first, hundreds of millions later (2:45) Nearly 10 years to any real distribution, stuck between $1 and $4 million (3:34) What it actually takes to build a first million-dollar business today (3:47) The Shark Tank pitch, and how the Sharks tore the brand apart (4:35) $500,000 for 10% asked, $500,000 for 35% offered, and they walked (5:40) Doing $4 million at air date, and doubling the year after (6:02) The 2016 capital raise, and the 3 things they spent it on (7:02) Best-selling pancake mix at Target, not Amazon, not Meta ads (7:34) 2018 to 2021: eight figures to nine figures, then private equity called (8:00) Why a bear on the box tells you who they were really targeting (8:46) Double down on what is working before you add new distribution (9:02) You cannot get on a TV show, but you can manufacture the same awareness (9:53) Meet Amanda, launching a high-protein pancake mix from zero (10:22) She does not need $800 million, she needs a $5 million business (11:09) The 3 things she needs before anything else (11:43) A few hundred people is enough to seed a $10,000 launch (12:24) 90 days of audience building to a $5,000 to $25,000 launch (12:51) 300 people on the waiting list, and exactly how she built it (13:19) Hedging the launch, and why half in does not work (14:32) The launch plan: build the hot list, then 2 weeks of hard launch (15:03) A $7 pancake mix versus her $30 bag: the premium problem (15:41) Stop comparing yourself to your competitors (16:27) The most expensive pancakes in the world as a content hook (17:17) 6 organic eggs cost the same, and why that reframe works (17:30) A few thousand people on auto ship is a seven-figure business (17:59) Direct to consumer beats fighting for shelf space at Walmart (18:57) Manufacturing your own big break through relationships (20:31) Treat early customers like gold and send influencers free product (21:05) Start the outreach before the product exists (21:47) 20 well-connected people, care packages, handwritten notes (22:27) What actually happened when Amanda launched (22:51) 144 orders and about $9,000 in sales (23:35) The advice she used, and the advice she ignored (24:03) She raised her price to $32 a bag and nobody pushed back (24:55) The headline you never see is somebody's first $10,000 (25:41) Where to get the free playbook and the AI tool DISCLAIMER: The information contained on this podcast and the resources available for download/viewing through this podcast are for educational and informational purposes only.

  3. Sep 16

    How Huel Went From a Garage to a $1.15 Billion Exit: Case Study

    The workshop is where we build your version of this: ► The next workshop: https://capitalism.com/bootcamp Huel sold to Danone for $1.15 billion and most of the internet missed it. Julian Hearn was in his mid-40s coming off a website that lost him money, he launched by posting in a Facebook group, and his first 2 orders went out of his own garage. I break down the 3 things that got him from there to a billion-dollar exit, and the one he never traded away: he treated the community like it was the asset. Resources mentioned in the video: ► The next workshop: https://capitalism.com/bootcamp ► The free $100K playbook: https://capitalism.com/100K ► The full step-by-step plan: https://capitalism.com/model (0:00) Huel sold to Danone for $1.15 billion and most of the internet missed it (0:47) Why this one is copyable: no MBA, no private equity spreadsheet behind it (1:14) Julian Hearn had one win and one expensive failure before Huel (1:40) Body Hack lost him money and told him exactly why diets fail (2:25) The Magic Spoon aside: cricket flour flopped, protein cereal did not (3:30) His failure was the market research for the thing that worked (4:04) The 3 things that made Huel work out of the gate (4:45) He built the whole go-to-market on 1,000 true fans (5:07) Julian in his own words: 1,000 people at 45 pounds a month (5:35) Product, audience, and a sales channel that compounds (6:40) Launch day was a post in a Facebook group called London Startups (7:00) His first 2 sales, fulfilled out of his own garage (8:30) He asked those 2 customers one question: why did you buy? (8:55) The Soylent Reddit group became his first real fan base (9:20) The Hueligans, and the forum he built to keep them (9:40) The traffic triangle, and what we call the hopper (10:40) How to get to 1,000 customers when you only have 9 (11:30) $800,000 in 2015, 10 years before the exit (12:00) The Shopify Masters interview at a $2 million run rate (12:40) The PR play then, and what it looks like now (14:00) $5 million in 2 years, and why failed products did not sink them (14:45) 20% of new customers were coming from referrals (15:00) The 1 in 10 rule, and how Steven Bartlett found him (17:00) Amy is pacing $3 million, and she is in the DMs herself (18:00) They hired a CEO and doubled down on the Hueligans anyway (18:55) Danone tried to build their own, then gave up after 8 weeks (20:05) He treated his failure as tuition (20:50) They ate a loss rather than raise prices on loyal subscribers (21:30) Product, audience, sales channel, and the one most people underweight DISCLAIMER: The information contained on this YouTube Channel and the resources available for download/viewing through this YouTube Channel are for educational and informational purposes only.

  4. Sep 9

    How SmartSweets Went From $0 to $360M in 4 Years: Case Study

    I help entrepreneurs create their idea, launch, get to the first seven figures, and then prepare for a life-changing exit. The playbook we use to do it is free: ► Get the free playbook: https://capitalism.com/100K Tara Bosch started SmartSweets in her kitchen at 21 with no capital, no experience and no connections in candy, and 4 years later she sold a majority stake for $360 million. I sat down with Tara more than once, so what you get here is the sequence rather than the headline: a giant market changed in one way, a few hundred customers who acted like they worked there, a premium price in a category that competes on price, inventory funded with debt instead of equity, and a hiring order that held as the company grew. It is the same pattern behind Dr. Squatch, Dollar Shave Club and Gruns, and it compresses the timeline more than anything else I know of. Resources mentioned in the episode: ► The $100K Playbook: https://capitalism.com/100K (0:00) A first-time founder, 4 years, and a $360 million deal in the candy aisle (0:40) No capital, no experience, no connections in candy (2:00) What we actually know about the deal, and what never gets disclosed (3:00) Lesson 1: walk into a giant market and change one thing about it (4:10) The one thing Mars and Hershey still cannot copy (5:00) Why better-for-you keeps working as the one thing you change (6:12) Lesson 2: the Champion Program, and the first 500 people (7:00) The back road into a market you cannot outspend (8:00) Lesson 3: $24 for a box of 8, against Sour Patch Kids at a sixth the price (9:00) A $65 bag of Gruns against $8 Flintstones, and why the premium holds (10:04) Tara on seeing the company years before it existed (12:00) Inventory is where a physical product business eats its cash (13:20) Treating the banks like investors, and a $14M line of credit (15:03) Hiring for the things she was bad at, in the order she did it (16:37) Candy is an impulse buy, so the sales channel was already decided (17:00) Local shelves first, then the national accounts (19:00) Your excuses, and the ones she had available and did not use (20:00) The 5 things SmartSweets did well, in order DISCLAIMER: The information contained on this Podcast Channel and the resources available for download/viewing through this Podcast Channel are for educational and informational purposes only.

  5. Sep 2

    I Gave Her a 90-Day Plan to Double Her Business

    Our playbook to $100,000 a month is free, and it's where the 90-day plan in this podcast comes from: ► The $100K Playbook: https://capitalism.com/100K Dr. Megan Jolley Milne is a pharmacist, and her company Nutranize does $20,000-$27,000 a month almost entirely off one YouTube channel. She's in a tiny space with a skeptical market and she can't run ads because of medical claims, so when she flew into our in-person mastermind I sat down with her and built a 90-day plan to double the business. I didn't give her a single new thing to do. I took things away. And you can run the same subtraction on yours. Resources mentioned in the podcast: ► The $100K Playbook: https://capitalism.com/100K ► Bootcamp waitlist: https://capitalism.com/bootcamp (0:00) A business that should be doing a million, stuck in the low six figures (1:15) Everything runs on one YouTube channel, and she's stuck on what comes next (2:14) What she sells: a supplement for the side effects of prednisone, $104.99 a month (3:03) The numbers: $20,000-$27,000 a month, and what made May different (4:01) What I caught at breakfast: the traffic goes everywhere (4:35) The inventory: Amazon, a sales page, a checklist, a taper chart, a quiz (5:16) Thousands of leads and zero buyers (6:03) The queen bee activity, and why it decides what you work on (7:08) Leakage, and why scattering a little energy waters nothing (9:27) Her magnum opus, and the phone calls it produced (11:01) Make the thing that already converts your only lead magnet (12:04) One promise up front, everything else stacked behind it (14:10) "That feels relieving. I just need to do one thing." (14:33) A separate follow-up series for every lead magnet is exhausting (15:59) The prescription: one opt-in, and commit to it (16:55) The lead magnet you have beats the one that doesn't exist (17:27) Put a discount in the P.S. of every email (19:49) I don't consider content a call to action (20:33) 4 offers at checkout, and the 1 upsell worth adding (23:20) Why she doesn't have to touch ads in a regulated space (24:01) Why 90 days and not 5 years (25:48) The million-dollar move: out of a niche of all niches (26:23) Nutrient depletion is the brand, prednisone is just the first drug (28:05) A new drug is a new person, and a new funnel (29:42) 80% of my job is telling people what not to do (30:49) No permission to launch a 2nd product for 90 days (31:45) Her last worry: what if they never watch the video (33:01) The Facebook group with 5,000 members she forgot she had (34:35) Now the email list and the group promote each other (36:03) "I just got my money's worth" (36:19) What I didn't do: I took things away DISCLAIMER: The information contained on this podcast Channel and the resources available for download/viewing through this podcast Channel are for educational and informational purposes only.

  6. Aug 26

    How Thorne Sold for $3.8B in 3 Years: Case Study

    I help entrepreneurs build brands to seven figures and then position them for a multi-million dollar payday. The playbook we use to do it is free: ► Get the free playbook: https://capitalism.com/100K Thorne is forty years old, and everything that made it worth $3.8 billion happened in the last three. It had gone public and lost more than half its value when a private equity group took it off the market, and Procter & Gamble has now agreed to buy it with the same products on the shelf. I break down the playbook L Catterton ran, why sales roughly doubled while the price went up more than five times, and the three things besides revenue that decide what a buyer pays you, whether you would rather buy a business like this one or build one worth buying. Resources mentioned in the episode: ► The $100K Playbook: https://capitalism.com/100K (0:00) The same company, the same products, and a $3.8 billion payday three years later (1:00) The products sitting on my desk are all saturated markets, and that is the point (2:00) The terms: Procter & Gamble, all cash, and why a deal like that closes (3:00) The seller is the real story: L Catterton, from Kodiak Cakes to Nutrafol (4:00) Buy the whole company, get it off the public exchange, run the playbook in private (5:00) The new CEO went back to basics and decided who Thorne was actually for (6:00) Direct-to-consumer acquisition, after years of selling only through physicians (7:00) Auto-ship, and why keeping the customer was worth more than getting them (8:00) They refused to discount the brand, and that is what protected the margins (9:00) Plain old fish oil, sold to the person who wants the best fish oil (10:00) Lesson one, follow the money: Nutrafol, Gruns, Onnit (11:00) Thorne grew by doing less, and retention mattered more than acquisition (12:00) The part that shocked me: sales doubled, the price went up more than 5X (13:00) What actually moves a valuation: leadership, a growth story, and timing (15:00) The two ways to compress forty years into three: buy a neglected brand, or run the playbook on your own (17:00) Primal Kitchen sold to Heinz, and the big money made it better DISCLAIMER: The information contained on this Podcast Channel and the resources available for download/viewing through this Podcast Channel are for educational and informational purposes only.

  7. Aug 22

    The 3-Year Exit: How to Create A Life-Changing Payday In (About) 36 Months

    The next boot camp is this exact plan. We set your exit number together and build the plan to hit it, in about three hours, for Most people are told to work 30 years, save, and call that retirement. I think that is a bad plan, so this episode is the whole map to a life-changing exit in about three years: how to set your number, why I would build a high-margin subscription product to get there, and the math that shrinks the whole thing down to four or five subscriptions a day. I also get into the tax rule that can take your capital gains to zero, and the liquidation event you can have without ever selling the business. Resources mentioned on the podcast: ► Workshop waitlist: https://capitalism.com/bootcamp ► The Product GPT: https://capitalism.com/productgpt ► Work with me and my team: https://capitalism.com/join (0:00) The whole plan for an exit that makes you financially free in three years (1:00) I built a business in 2013 and sold it four years later in a $16M package (2:00) Throw out the 30-year retirement playbook (3:00) Your impossible goal does not have to be a billion dollars (4:00) The clients who went from zero to $500K a month, and what slowed them down (6:00) Step one, set a target that would actually change your life (7:00) Sam Prentice's formula: the passive income you need, times 17 (9:00) Why product creation beats every other route to an exit right now (11:00) Poor man's math: the profit that justifies a $4.25M price (12:00) Gruns sold for $1.2B without the profit to justify it (13:00) The three years: launch, acquire, then scale and prep the exit (14:00) $1M in profit a year is $2,750 a day, or 110 sales (15:00) Why subscription products change the math (17:00) 3,300 people on auto-ship is four to five new subscriptions a day (18:00) The gateway product, and doing this with one-time purchases (19:00) The free GPT that builds your product for you (21:00) Two paths: build an audience or build a funnel (22:00) Content or ads to an opt-in, then follow up. Everything else is drama (23:00) What the free route looks like day to day, and the hours in the DMs (26:00) The paid route: fewer moving pieces, one big cost (27:00) Why I tell you to start free even though it is slower (29:00) The whole model in one paragraph (30:00) What to do about the exit itself (31:00) QSBS: hold five years and pay zero capital gains (32:00) You need close to $1M in profit to attract a good buyer (33:00) You can have a liquidation event without selling the business (34:00) My deal was $16M at a 5X multiple, and we only got 60% upfront (35:00) What I would do differently: take the cash and keep the business (36:00) Why entrepreneurs get defensive at $1M in profit (37:00) The target, the math, and the plan in one recap (39:00) Two ways I can help, starting with the next boot camp DISCLAIMER: The information contained on this Podcast Channel and the resources available for download/viewing through this Podcast Channel are for educational and informational purposes only.

  8. Aug 19

    This Weird Niche Makes Them $7 Million/Year

    My guests fly in from Spain and go home with one idea. You don't need the flight. I run a live workshop where I teach one idea you can put into your business over the next 30 to 90 days: ► Workshop waitlist: https://capitalism.com/bootcamp Juan Ramón and Carlos found my podcast in 2020, ran the playbook, and it still took them three full years to make their first million dollars. Then they tripled in a single year, and when I asked what changed, they told me they did less: they cut 80% of their products. They sell a $1,000 car screen out of Spain at 40% margins, they do about $500K a month, and most of this conversation is about how much they had to take away to get there. Resources mentioned in the episode: ► Workshop waitlist: https://capitalism.com/bootcamp ► The $100K Playbook: https://capitalism.com/100K ► Merge Screens: https://mergescreens.com (0:00) A business selling $1,000 car screens at $500K a month (1:29) Five years old, $7M in the last 12 months (2:06) The night they crossed their first million (2:46) They found the podcast in 2020, and the business that never hit $10K a month (4:49) What they actually sell: pull the old radio, drop in a Tesla-style screen (5:20) Why they chased a $1,000 product instead of a $10 one, and the margin on it (6:52) "This has not been an overnight success." 7 years to 10,000 orders (7:46) A year and a half losing money, then a year and a half at break even (8:17) How they get customers without ever touching Amazon (9:02) "I do not feel successful." What $7 million a year actually feels like (10:40) Treating the whole thing as a game, and whether they think about an exit yet (12:36) The 10 days they lost 30% of their revenue (13:18) "Just pure anxiety." The fear of failing himself (14:06) What broke: a Google account, a disconnected Meta pixel, both algorithms (15:39) The two roles, and how they split the company between them (16:42) "We are a service company that sells products" (17:27) Rocket fuel: the one with the ideas and the one who keeps it from breaking (18:37) The roles were an accident. He got blocked from Facebook. (20:33) Six models of car, three screens each, and two manufacturers (21:41) What changed the year they tripled: they did less (23:25) Why removing products is what unlocks growth under seven figures (24:45) The two outbreaks: closing one store, then cutting to six products (26:04) Five hours a week on six products instead of one hour on thirty (26:39) Alex Becker on the 1% better ideas, and needing the space to have them (27:48) The first hire that finally gave him time to think (28:15) From two people and a part-time VA to nine employees (29:12) The first marketing hire was SEO, and why that was a mistake (30:57) Learning by doing, and what a partner who has your back makes possible (32:10) "The relationship comes first," agreed before they made a single sale (34:00) The pressure of entrepreneurship that nobody outside it understands (36:19) Why they fly in from Spain for a single idea (39:15) Set the outcome, not the process, and let the team figure out how (40:40) A million dollars a month, and what would have to be true to get there (43:26) What actually took them from zero to $7M a year DISCLAIMER: The information contained on this Podcast Channel and the resources available for download/viewing through this Podcast Channel are for educational and informational purposes only.

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The Capitalism.com Podcast Network presents content for those who are bold enough create change, pursue wealth, find freedom, take control of their health, and reach their full potential.

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