Marketing Strategy for Wedding Professionals & Businesses: The Evolve Your Wedding Business Podcast

Heidi Thompson | Wedding Business Coach, Marketing Strategist, & Consultant
  • 4.8 (54)
  • MARKETING
  • UPDATED BIWEEKLY

As a wedding professional, you're incredible at what you do but when it comes to marketing for wedding pros, you're stuck playing the social media game and hoping the right clients find you. Whether you love or hate the constant hustle, I've got news for you...there's a better, more sustainable way to get more wedding clients and book more weddings without burning out. This show delivers actionable wedding marketing strategies to help you attract dream clients, increase your wedding bookings, & (finally) get your questions about growing a profitable wedding business answered! We'll cover questions like: Getting More Clients: How do I get more wedding inquiries from my ideal clients?How do I book more weddings as a photographer? As a planner? At my venue?How do I turn wedding inquiries into booked clients?Marketing Strategy & Channels: How do I market my wedding planning business to stand out?Should I focus on Instagram, Pinterest, Google, or paid advertising?Is it worth it to advertise on The Knot and WeddingWire?What wedding planner marketing and event planner marketing strategies actually work?Sustainable Growth: How do I market my wedding business on a budget?How do I know if my wedding marketing strategy is working?Can I build a successful business without being on social media 24/7 or working 60+ hour weeks?After helping tens of thousands of wedding professionals around the world build sustainable wedding businesses, wedding business coach Heidi Thompson knows exactly what it takes to attract dream clients without the overwhelm.Through Evolve Your Wedding Business, she's on a mission to help wedding vendors create marketing strategies that work without working 60+ hour weeks. Heidi consistently makes wedding business marketing approachable and exciting! With a mix of solo episodes and guest interviews with successful wedding vendors and wedding marketing experts, you'll hear exactly how to grow your wedding business whether you're a wedding planner, DJ, officiant, florist, venue owner, or any other type of wedding vendor so you can spend less time chasing clients and more time doing the work you love. Ready to take your wedding business to the next level? Press play and visit evolveyourweddingbusiness.com/podcast for show notes, guest info, and even more free resources to grow your wedding business! 🎧

  1. FEB 11

    How to Book More Weddings AND Get Your Life Back

    👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training. Why does it feel so hard to book more weddings right now without completely burning yourself out? You’re doing the things. You’re showing up. You’re responding to inquiries. And yet your calendar still isn’t filling the way you want it to. Or it is filling, but at the cost of your time, energy, and sanity. In this episode, we’re talking about how to book more weddings and get your life back at the same time. Not by working more hours. Not by chasing every new tactic. But by fixing the things that quietly make your business harder to book than it needs to be. I’m breaking down what actually helps wedding pros book more weddings consistently, why being busy does not always equal being profitable, and how small shifts in your marketing and inquiry process can free up hours every week. If you want to book more weddings without being glued to your inbox, constantly following up, or feeling like your business owns you, this episode is for you. Get all the links from this episode: http://evolveyourweddingbusiness.com/348 Get your FREE Ticket to the Wedding Business CEO Summit at https://www.evolveyourweddingbusiness.com/ceo ——— Find Heidi: Instagram (send a DM!) The Wedding Business Collective 🩵 (get your first month for $1) Ghosted Lead Booking Wizard 👻 Wedding Business Shop 🛍️ Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔 Free Audio Training: Inside Profitable Six-Figure Wedding Businesses: What They Do That You Don’t (So You Can Grow & Scale Too) 👀 Case Study: Wedding Planner Marketing That Works – How Katie Sautter Booked 15 Weddings in Her First Year 🔍 The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔

    21 min

  2. FEB 4

    Why You’re Still Not Booking More Weddings Even Though You’re Doing All The Things

    👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training. Why are you still not booking more weddings even though you are doing all the things? You are showing up on social media. You are following the advice. You are trying to stay consistent. And yet your inquiries are not where you want them to be and booking more weddings still feels frustratingly hard. This is something I hear from wedding professionals all the time. The confusion. The exhaustion. The feeling that if you just tried one more thing, it would finally click. In this episode, we are talking about the real reason booking more weddings is not happening even when you feel like you are doing everything you are supposed to do. It is not about working harder or adding more to your plate. And it is definitely not about chasing every new marketing tactic that pops up. If you are tired of spinning your wheels and want clarity on what is actually keeping you from booking more weddings, this episode will help you see your situation differently and make smarter decisions moving forward. Tune in and let’s talk about what is really going on. Get all the links from this episode: http://evolveyourweddingbusiness.com/347 Get your FREE Ticket to the Wedding Business CEO Summit at https://www.evolveyourweddingbusiness.com/ceo ——— Find Heidi: Instagram (send a DM!) The Wedding Business Collective 🩵 (get your first month for $1) Ghosted Lead Booking Wizard 👻 Wedding Business Shop 🛍️ Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔 Free Audio Training: Inside Profitable Six-Figure Wedding Businesses: What They Do That You Don’t (So You Can Grow & Scale Too) 👀 Case Study: Wedding Planner Marketing That Works – How Katie Sautter Booked 15 Weddings in Her First Year 🔍 The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔

    12 min

  3. JAN 28

    Posting More Won’t Fix Your Wedding Booking Problem. Here’s What Will.

    👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training. Why does it feel like you’re posting all the time but your bookings still aren’t where you want them? This is one of the most common frustrations I hear from wedding professionals right now. You’re showing up on social media, sharing your work, trying to stay consistent, and yet you’re still dealing with slow inquiries, ghosting, or a calendar that isn’t filling the way it should. In this episode, we’re talking about the real reason posting more isn’t fixing your wedding booking problem and what actually needs to change if you want consistent inquiries and better clients. Because the issue usually isn’t effort or visibility. It’s what happens after someone finds you, how they experience your brand, and whether your marketing is doing the job of helping couples decide that you’re the right fit. If you’ve ever wondered why some wedding pros seem booked out without posting nonstop while you feel stuck spinning your wheels, this episode will help you see what’s really going on and where to focus instead. Get all the links from this episode: http://evolveyourweddingbusiness.com/346 Get your FREE Ticket to the Wedding Business CEO Summit at https://www.evolveyourweddingbusiness.com/ceo ——— Find Heidi: Instagram (send a DM!) The Wedding Business Collective 🩵 (get your first month for $1) Ghosted Lead Booking Wizard 👻 Wedding Business Shop 🛍️ Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔 Free Audio Training: Inside Profitable Six-Figure Wedding Businesses: What They Do That You Don’t (So You Can Grow & Scale Too) 👀 Case Study: Wedding Planner Marketing That Works – How Katie Sautter Booked 15 Weddings in Her First Year 🔍 The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔

    19 min

  4. JAN 21

    Please, I Beg You: Stop Trying to Do Everything. It’s Killing Your Business.

    👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training. Are you trying to do all the things in your wedding business and still feeling like nothing is really working? If your to do list never ends, your marketing feels scattered, and you keep telling yourself that once you just push a little harder things will finally click, this episode is for you. So many wedding pros believe the answer to growth is doing more. More platforms. More offers. More content. More hours. But that mindset is often the very thing keeping your business stuck. In this episode, I am breaking down why wedding business focus matters more than ever right now and how trying to do everything is quietly killing your momentum. I am sharing what I see behind the scenes with wedding professionals who are booking consistently and working fewer hours and why their success has nothing to do with hustle or doing more marketing. If you are feeling overwhelmed, pulled in too many directions, or unsure what actually deserves your attention, this conversation will help you rethink how you approach your time, your marketing, and your decisions so your business can finally move forward in a way that feels sustainable. This episode is about cutting through the noise, getting clear on what actually matters, and building a wedding business that works without burning you out. Get all the links from this episode: http://evolveyourweddingbusiness.com/345 Get your FREE Ticket to the Wedding Business CEO Summit at https://www.evolveyourweddingbusiness.com/ceo ——— Find Heidi: Instagram (send a DM!) The Wedding Business Collective 🩵 (get your first month for $1) Ghosted Lead Booking Wizard 👻 Wedding Business Shop 🛍️ Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔 Free Audio Training: Inside Profitable Six-Figure Wedding Businesses: What They Do That You Don’t (So You Can Grow & Scale Too) 👀 Case Study: Wedding Planner Marketing That Works – How Katie Sautter Booked 15 Weddings in Her First Year 🔍 The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔

    18 min

  5. JAN 14

    You Didn’t Start Your Wedding Business to Burn Out — So Why Does It Feel Like That’s the Only Option?

    👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training. Why does running a wedding business feel so exhausting? You didn’t start your wedding business to work nonstop, feel overwhelmed, or wonder if burning out is just part of the deal. But for so many wedding professionals, that is exactly what it feels like. Long hours, scattered marketing, constant pressure to say yes to everything, and still not seeing the results you want. Wedding business burnout is becoming more common, and it is not because you are doing something wrong or not working hard enough. In this episode, I am talking about why wedding business burnout shows up so often in the wedding industry and what is really driving it behind the scenes. This is not about hustling harder or adding more to your plate. It is about understanding what is actually creating the overwhelm and why so many wedding pros feel stuck in it. If you are tired of feeling drained by your business and wondering if there is a better way to run it without burning out, this episode will hit close to home. Get all the links from this episode: http://evolveyourweddingbusiness.com/344 Get your FREE Ticket to the Wedding Business CEO Summit at https://www.evolveyourweddingbusiness.com/ceo ——— Find Heidi: Instagram (send a DM!) The Wedding Business Collective 🩵 (get your first month for $1) Ghosted Lead Booking Wizard 👻 Wedding Business Shop 🛍️ Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔 Free Audio Training: Inside Profitable Six-Figure Wedding Businesses: What They Do That You Don’t (So You Can Grow & Scale Too) 👀 Case Study: Wedding Planner Marketing That Works – How Katie Sautter Booked 15 Weddings in Her First Year 🔍 The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔

    13 min

  6. JAN 7

    How Wedding Businesses Can Stand Out (When Everyone Does The Same Thing) with Nadine Bozeman

    👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training. When it feels like every wedding business is saying the same thing online, standing out can feel nearly impossible. You are showing up, posting consistently, refining your website, and still wondering why couples keep choosing someone else. If wedding businesses all offer similar services, similar pricing, and similar promises, how do couples actually decide who feels like the right fit? In this episode, I am joined by Nadine Bozeman to talk about how wedding businesses can stand out in a crowded market without trying to be louder, trendier, or everywhere at once. We dig into what really makes couples pay attention, how client experience plays a bigger role than most wedding professionals realize, and why trying to copy what appears to be working for others often backfires. Nadine shares practical insights on wedding professional marketing, navigating wedding industry competition, and creating a brand presence that helps the right clients recognize themselves in your business. If you have ever felt stuck blending in while trying to grow your wedding business, this conversation will help you rethink how you stand out in a way that actually leads to more bookings. Get all the links from this episode: http://evolveyourweddingbusiness.com/343 Get your FREE Ticket to the Wedding Business CEO Summit at https://www.evolveyourweddingbusiness.com/ceo Get your FREE Ticket to the Wedding Business CEO Summit at https://www.evolveyourweddingbusiness.com/ceo ——— Find Heidi: Instagram (send a DM!) The Wedding Business Collective 🩵 (get your first month for $1) Ghosted Lead Booking Wizard 👻 Wedding Business Shop 🛍️ Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔 Free Audio Training: Inside Profitable Six-Figure Wedding Businesses: What They Do That You Don’t (So You Can Grow & Scale Too) 👀 Case Study: Wedding Planner Marketing That Works – How Katie Sautter Booked 15 Weddings in Her First Year 🔍 The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔

    50 min

  7. 12/31/2025

    What I Learned This Year Coaching Wedding Businesses

    👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training. What actually moves the needle in wedding businesses and what quietly wastes your time and energy? After another year of coaching wedding businesses behind the scenes, I started noticing some very clear patterns. The wedding pros who made real progress were not necessarily working harder or doing more marketing. And the ones who felt stuck were often doing all the right looking things but still not seeing results. In this episode, I’m sharing what I learned this year coaching wedding businesses and what surprised me the most. These are the things I saw over and over again as a wedding business coach working with planners, photographers, florists, stationers, DJs, and more. We’re talking about where wedding businesses are getting tripped up, what actually helped people gain traction, and why some changes made a bigger impact than anyone expected. If you run a wedding business and you want more clarity on what matters right now and what does not, this episode will give you a lot to think about before you plan your next move. Get all the links from this episode: http://evolveyourweddingbusiness.com/342 Get your FREE Ticket to the Wedding Business CEO Summit at https://www.evolveyourweddingbusiness.com/ceo Get your FREE Ticket to the Wedding Business CEO Summit at https://www.evolveyourweddingbusiness.com/ceo ——— Find Heidi: Instagram (send a DM!) The Wedding Business Collective 🩵 (get your first month for $1) Ghosted Lead Booking Wizard 👻 Wedding Business Shop 🛍️ Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔 Free Audio Training: Inside Profitable Six-Figure Wedding Businesses: What They Do That You Don’t (So You Can Grow & Scale Too) 👀 Case Study: Wedding Planner Marketing That Works – How Katie Sautter Booked 15 Weddings in Her First Year 🔍 The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔

    35 min

  8. 12/24/2025

    Why Your Wedding Business Goals Keep Fizzling Out And How To Turn Things Around This Year

    👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training. Are you setting wedding business goals every year but somehow ending up in the same place? You start the year motivated. You make plans. You tell yourself this is the year things will finally click. More bookings. Better clients. More control over your time. And then a few months in, those wedding business goals quietly fizzle out. In this episode, we are talking about why that happens and what is actually getting in the way. I see so many wedding professionals working hard, trying to book more weddings, and doing what they think they are supposed to do. But without a clear wedding business plan, effort alone is not enough to create real momentum. If you have ever wondered why your wedding business goals do not stick, why progress feels slower than it should, or why you keep starting over instead of building forward, this conversation will hit close to home. We are digging into what needs to change if you want to stop spinning your wheels and finally create wedding business goals that lead to consistent bookings and real growth. If you want to know how to book more weddings without burning yourself out and start following a wedding business plan that actually works, this episode is for you. Get all the links from this episode: http://evolveyourweddingbusiness.com/341 Get your FREE Ticket to the Wedding Business CEO Summit at https://www.evolveyourweddingbusiness.com/ceo ——— Find Heidi: Instagram (send a DM!) The Wedding Business Collective 🩵 (get your first month for $1) Ghosted Lead Booking Wizard 👻 Wedding Business Shop 🛍️ Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔 Free Audio Training: Inside Profitable Six-Figure Wedding Businesses: What They Do That You Don’t (So You Can Grow & Scale Too) 👀 Case Study: Wedding Planner Marketing That Works – How Katie Sautter Booked 15 Weddings in Her First Year 🔍 The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔

    24 min
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4.8
out of 5
54 Ratings

About

As a wedding professional, you're incredible at what you do but when it comes to marketing for wedding pros, you're stuck playing the social media game and hoping the right clients find you. Whether you love or hate the constant hustle, I've got news for you...there's a better, more sustainable way to get more wedding clients and book more weddings without burning out. This show delivers actionable wedding marketing strategies to help you attract dream clients, increase your wedding bookings, & (finally) get your questions about growing a profitable wedding business answered! We'll cover questions like: Getting More Clients: How do I get more wedding inquiries from my ideal clients?How do I book more weddings as a photographer? As a planner? At my venue?How do I turn wedding inquiries into booked clients?Marketing Strategy & Channels: How do I market my wedding planning business to stand out?Should I focus on Instagram, Pinterest, Google, or paid advertising?Is it worth it to advertise on The Knot and WeddingWire?What wedding planner marketing and event planner marketing strategies actually work?Sustainable Growth: How do I market my wedding business on a budget?How do I know if my wedding marketing strategy is working?Can I build a successful business without being on social media 24/7 or working 60+ hour weeks?After helping tens of thousands of wedding professionals around the world build sustainable wedding businesses, wedding business coach Heidi Thompson knows exactly what it takes to attract dream clients without the overwhelm.Through Evolve Your Wedding Business, she's on a mission to help wedding vendors create marketing strategies that work without working 60+ hour weeks. Heidi consistently makes wedding business marketing approachable and exciting! With a mix of solo episodes and guest interviews with successful wedding vendors and wedding marketing experts, you'll hear exactly how to grow your wedding business whether you're a wedding planner, DJ, officiant, florist, venue owner, or any other type of wedding vendor so you can spend less time chasing clients and more time doing the work you love. Ready to take your wedding business to the next level? Press play and visit evolveyourweddingbusiness.com/podcast for show notes, guest info, and even more free resources to grow your wedding business! 🎧

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