Marketing Strategy for Wedding Professionals & Businesses: The Evolve Your Wedding Business Podcast

Heidi Thompson | Wedding Business Coach, Marketing Strategist, & Consultant
  • 4.8 (54)
  • MARKETING
  • UPDATED WEEKLY

As a wedding professional, you're incredible at what you do but when it comes to marketing for wedding pros, you're stuck playing the social media game and hoping the right clients find you. Whether you love or hate the constant hustle, I've got news for you...there's a better, more sustainable way to get more wedding clients and book more weddings without burning out. This show delivers actionable wedding marketing strategies to help you attract dream clients, increase your wedding bookings, & (finally) get your questions about growing a profitable wedding business answered! We'll cover questions like: Getting More Clients: How do I get more wedding inquiries from my ideal clients?How do I book more weddings as a photographer? As a planner? At my venue?How do I turn wedding inquiries into booked clients?Marketing Strategy & Channels: How do I market my wedding planning business to stand out?Should I focus on Instagram, Pinterest, Google, or paid advertising?Is it worth it to advertise on The Knot and WeddingWire?What wedding planner marketing and event planner marketing strategies actually work?Sustainable Growth: How do I market my wedding business on a budget?How do I know if my wedding marketing strategy is working?Can I build a successful business without being on social media 24/7 or working 60+ hour weeks?After helping tens of thousands of wedding professionals around the world build sustainable wedding businesses, wedding business coach Heidi Thompson knows exactly what it takes to attract dream clients without the overwhelm.Through Evolve Your Wedding Business, she's on a mission to help wedding vendors create marketing strategies that work without working 60+ hour weeks. Heidi consistently makes wedding business marketing approachable and exciting! With a mix of solo episodes and guest interviews with successful wedding vendors and wedding marketing experts, you'll hear exactly how to grow your wedding business whether you're a wedding planner, DJ, officiant, florist, venue owner, or any other type of wedding vendor so you can spend less time chasing clients and more time doing the work you love. Ready to take your wedding business to the next level? Press play and visit evolveyourweddingbusiness.com/podcast for show notes, guest info, and even more free resources to grow your wedding business! 🎧

  1. 2D AGO

    The Wedding Business Plan That Actually Gets Bookings

    👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training. Let me save you weeks of work right now. If you’re searching for or thinking about creating a wedding business plan because your calendar isn’t full, you’re looking in the wrong place. What you actually need is a marketing plan that gets you more wedding bookings. The truth is, you don’t need a 50-page business plan with financial projections and market analysis. What you ACTUALLY need is a strategic marketing plan. Here’s the difference: A business plan is for banks and investors. A marketing plan is for booking clients. I’ve helped 1000s wedding pros through this exact process inside The Wedding Business Collective, and I can tell you that not one of them needed a formal business plan to fill their calendar. But every single one of them needed a marketing plan. In this episode, I’m going to show you why you need a marketing plan, what it actually does for your wedding business, and how to get started. Get all the links from this episode: http://evolveyourweddingbusiness.com/351 ——— I’m hosting a free live class: Break Up With The Knot & WeddingWire (Without Losing Leads) We’ll cover why many wedding pros feel their directory listings aren’t delivering like they once did, what’s actually working for bookings right now, and how to create a marketing system that puts you back in the driver’s seat. Grab your free seat at evolveyourweddingbusiness.com/breakup ——— Find Heidi: Instagram (send a DM!) The Wedding Business Collective 🩵 (get your first month for $1) Ghosted Lead Booking Wizard 👻 Wedding Business Shop 🛍️ Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔 Free Audio Training: Inside Profitable Six-Figure Wedding Businesses: What They Do That You Don’t (So You Can Grow & Scale Too) 👀 Case Study: Wedding Planner Marketing That Works – How Katie Sautter Booked 15 Weddings in Her First Year 🔍 The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔

    42 min

  2. MAR 4

    End Feast Or Famine In Your Wedding Business With Erinn Bridgman

    👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training. Are you stuck in the feast or famine cycle in your wedding business? One month you feel flush with cash and the next you are wondering how you are going to cover expenses. It is stressful, distracting, and it makes it nearly impossible to plan ahead with confidence. In this episode, I am joined by Erinn Bridgman to talk about what is really going on behind the scenes with wedding business finances and why seasonal cash flow can feel so unpredictable. We dig into wedding pro money habits, what causes those extreme highs and lows, and how to pay yourself consistently as a wedding pro without crossing your fingers and hoping for a big booking to come through. If you want to stabilize your wedding business cash flow, understand your numbers, and finally feel in control of your income instead of reacting to it, this conversation is going to open your eyes. We are breaking down practical steps you can take to smooth out the feast or famine pattern and build a wedding business that supports you all year long. 👉 Grab your FREE spot for Erinn's Masterclass on March 11th! Get all the links from this episode: http://evolveyourweddingbusiness.com/350 ——— I’m hosting a free live class called Break Up With The Knot & WeddingWire (Without Losing Leads) and you're invited! We’ll talk about why those listings stopped working, what’s actually getting results right now, and how to build a marketing plan that gives you back control. Grab your free seat at evolveyourweddingbusiness.com/breakup ——— Find Heidi: Instagram (send a DM!) The Wedding Business Collective 🩵 (get your first month for $1) Ghosted Lead Booking Wizard 👻 Wedding Business Shop 🛍️ Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔 Free Audio Training: Inside Profitable Six-Figure Wedding Businesses: What They Do That You Don’t (So You Can Grow & Scale Too) 👀 Case Study: Wedding Planner Marketing That Works – How Katie Sautter Booked 15 Weddings in Her First Year 🔍 The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔

    50 min

  3. FEB 25

    Reddit: An Untapped Wedding Marketing Goldmine With Emily Rochotte

    👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training. What if one of the most powerful wedding marketing platforms is one you have barely considered? When most wedding pros think about wedding marketing, they jump straight to Instagram, Pinterest, Google, or paid ads. But there is a place where couples are having honest conversations, asking detailed questions, and sharing exactly what they are worried about when planning their weddings. And most wedding professionals are completely ignoring it. In this episode, we are talking about Reddit and why it might be one of the most overlooked opportunities in wedding industry marketing right now. If you have ever wished you could get inside your ideal client’s head and see what they are really thinking, this is going to feel like gold. Because Reddit is not just another platform to post on. It is real time wedding market research. It shows you what couples care about, what frustrates them, how they talk about pricing, and how they decide who to book. I am joined by Emily Rochotte to break down how to use Reddit strategically for wedding business marketing without being spammy, awkward, or salesy. We are diving into how to find the right conversations, how to position yourself as helpful instead of promotional, and how to turn insights from Reddit into smarter messaging across your website and marketing. If you want your wedding marketing to feel less like guessing and more like speaking directly to what your dream clients actually want, you are going to love this one. Get all the links from this episode: http://evolveyourweddingbusiness.com/349 ——— I’m hosting a free live class called Break Up With The Knot & WeddingWire (Without Losing Leads) and you're invited! We’ll talk about why those listings stopped working, what’s actually getting results right now, and how to build a marketing plan that gives you back control. Grab your free seat at evolveyourweddingbusiness.com/breakup ——— Find Heidi: Instagram (send a DM!) The Wedding Business Collective 🩵 (get your first month for $1) Ghosted Lead Booking Wizard 👻 Wedding Business Shop 🛍️ Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔 Free Audio Training: Inside Profitable Six-Figure Wedding Businesses: What They Do That You Don’t (So You Can Grow & Scale Too) 👀 Case Study: Wedding Planner Marketing That Works – How Katie Sautter Booked 15 Weddings in Her First Year 🔍 The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔

    53 min

  4. FEB 11

    How to Book More Weddings AND Get Your Life Back

    👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training. Why does it feel so hard to book more weddings right now without completely burning yourself out? You’re doing the things. You’re showing up. You’re responding to inquiries. And yet your calendar still isn’t filling the way you want it to. Or it is filling, but at the cost of your time, energy, and sanity. In this episode, we’re talking about how to book more weddings and get your life back at the same time. Not by working more hours. Not by chasing every new tactic. But by fixing the things that quietly make your business harder to book than it needs to be. I’m breaking down what actually helps wedding pros book more weddings consistently, why being busy does not always equal being profitable, and how small shifts in your marketing and inquiry process can free up hours every week. If you want to book more weddings without being glued to your inbox, constantly following up, or feeling like your business owns you, this episode is for you. Get all the links from this episode: http://evolveyourweddingbusiness.com/348 ——— I’m hosting a free live class called Break Up With The Knot & WeddingWire (Without Losing Leads) and you're invited! We’ll talk about why those listings stopped working, what’s actually getting results right now, and how to build a marketing plan that gives you back control. Grab your free seat at evolveyourweddingbusiness.com/breakup ——— Find Heidi: Instagram (send a DM!) The Wedding Business Collective 🩵 (get your first month for $1) Ghosted Lead Booking Wizard 👻 Wedding Business Shop 🛍️ Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔 Free Audio Training: Inside Profitable Six-Figure Wedding Businesses: What They Do That You Don’t (So You Can Grow & Scale Too) 👀 Case Study: Wedding Planner Marketing That Works – How Katie Sautter Booked 15 Weddings in Her First Year 🔍 The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔

    20 min

  5. FEB 4

    Why You’re Still Not Booking More Weddings Even Though You’re Doing All The Things

    👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training. Why are you still not booking more weddings even though you are doing all the things? You are showing up on social media. You are following the advice. You are trying to stay consistent. And yet your inquiries are not where you want them to be and booking more weddings still feels frustratingly hard. This is something I hear from wedding professionals all the time. The confusion. The exhaustion. The feeling that if you just tried one more thing, it would finally click. In this episode, we are talking about the real reason booking more weddings is not happening even when you feel like you are doing everything you are supposed to do. It is not about working harder or adding more to your plate. And it is definitely not about chasing every new marketing tactic that pops up. If you are tired of spinning your wheels and want clarity on what is actually keeping you from booking more weddings, this episode will help you see your situation differently and make smarter decisions moving forward. Tune in and let’s talk about what is really going on. Get all the links from this episode: http://evolveyourweddingbusiness.com/347 ——— I’m hosting a free live class called Break Up With The Knot & WeddingWire (Without Losing Leads) and you're invited! We’ll talk about why those listings stopped working, what’s actually getting results right now, and how to build a marketing plan that gives you back control. Grab your free seat at evolveyourweddingbusiness.com/breakup ——— Find Heidi: Instagram (send a DM!) The Wedding Business Collective 🩵 (get your first month for $1) Ghosted Lead Booking Wizard 👻 Wedding Business Shop 🛍️ Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔 Free Audio Training: Inside Profitable Six-Figure Wedding Businesses: What They Do That You Don’t (So You Can Grow & Scale Too) 👀 Case Study: Wedding Planner Marketing That Works – How Katie Sautter Booked 15 Weddings in Her First Year 🔍 The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔

    12 min

  6. JAN 28

    Posting More Won’t Fix Your Wedding Booking Problem. Here’s What Will.

    👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training. Why does it feel like you’re posting all the time but your bookings still aren’t where you want them? This is one of the most common frustrations I hear from wedding professionals right now. You’re showing up on social media, sharing your work, trying to stay consistent, and yet you’re still dealing with slow inquiries, ghosting, or a calendar that isn’t filling the way it should. In this episode, we’re talking about the real reason posting more isn’t fixing your wedding booking problem and what actually needs to change if you want consistent inquiries and better clients. Because the issue usually isn’t effort or visibility. It’s what happens after someone finds you, how they experience your brand, and whether your marketing is doing the job of helping couples decide that you’re the right fit. If you’ve ever wondered why some wedding pros seem booked out without posting nonstop while you feel stuck spinning your wheels, this episode will help you see what’s really going on and where to focus instead. Get all the links from this episode: http://evolveyourweddingbusiness.com/346 ——— I’m hosting a free live class called Break Up With The Knot & WeddingWire (Without Losing Leads) and you're invited! We’ll talk about why those listings stopped working, what’s actually getting results right now, and how to build a marketing plan that gives you back control. Grab your free seat at evolveyourweddingbusiness.com/breakup ——— Find Heidi: Instagram (send a DM!) The Wedding Business Collective 🩵 (get your first month for $1) Ghosted Lead Booking Wizard 👻 Wedding Business Shop 🛍️ Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔 Free Audio Training: Inside Profitable Six-Figure Wedding Businesses: What They Do That You Don’t (So You Can Grow & Scale Too) 👀 Case Study: Wedding Planner Marketing That Works – How Katie Sautter Booked 15 Weddings in Her First Year 🔍 The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔

    18 min

  7. JAN 21

    Please, I Beg You: Stop Trying to Do Everything. It’s Killing Your Business.

    👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training. Are you trying to do all the things in your wedding business and still feeling like nothing is really working? If your to do list never ends, your marketing feels scattered, and you keep telling yourself that once you just push a little harder things will finally click, this episode is for you. So many wedding pros believe the answer to growth is doing more. More platforms. More offers. More content. More hours. But that mindset is often the very thing keeping your business stuck. In this episode, I am breaking down why wedding business focus matters more than ever right now and how trying to do everything is quietly killing your momentum. I am sharing what I see behind the scenes with wedding professionals who are booking consistently and working fewer hours and why their success has nothing to do with hustle or doing more marketing. If you are feeling overwhelmed, pulled in too many directions, or unsure what actually deserves your attention, this conversation will help you rethink how you approach your time, your marketing, and your decisions so your business can finally move forward in a way that feels sustainable. This episode is about cutting through the noise, getting clear on what actually matters, and building a wedding business that works without burning you out. Get all the links from this episode: http://evolveyourweddingbusiness.com/345 ——— I’m hosting a free live class called Break Up With The Knot & WeddingWire (Without Losing Leads) and you're invited! We’ll talk about why those listings stopped working, what’s actually getting results right now, and how to build a marketing plan that gives you back control. Grab your free seat at evolveyourweddingbusiness.com/breakup ——— Find Heidi: Instagram (send a DM!) The Wedding Business Collective 🩵 (get your first month for $1) Ghosted Lead Booking Wizard 👻 Wedding Business Shop 🛍️ Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔 Free Audio Training: Inside Profitable Six-Figure Wedding Businesses: What They Do That You Don’t (So You Can Grow & Scale Too) 👀 Case Study: Wedding Planner Marketing That Works – How Katie Sautter Booked 15 Weddings in Her First Year 🔍 The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔

    18 min

  8. JAN 14

    You Didn’t Start Your Wedding Business to Burn Out — So Why Does It Feel Like That’s the Only Option?

    👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training. Why does running a wedding business feel so exhausting? You didn’t start your wedding business to work nonstop, feel overwhelmed, or wonder if burning out is just part of the deal. But for so many wedding professionals, that is exactly what it feels like. Long hours, scattered marketing, constant pressure to say yes to everything, and still not seeing the results you want. Wedding business burnout is becoming more common, and it is not because you are doing something wrong or not working hard enough. In this episode, I am talking about why wedding business burnout shows up so often in the wedding industry and what is really driving it behind the scenes. This is not about hustling harder or adding more to your plate. It is about understanding what is actually creating the overwhelm and why so many wedding pros feel stuck in it. If you are tired of feeling drained by your business and wondering if there is a better way to run it without burning out, this episode will hit close to home. Get all the links from this episode: http://evolveyourweddingbusiness.com/344 ——— I’m hosting a free live class called Break Up With The Knot & WeddingWire (Without Losing Leads) and you're invited! We’ll talk about why those listings stopped working, what’s actually getting results right now, and how to build a marketing plan that gives you back control. Grab your free seat at evolveyourweddingbusiness.com/breakup ——— Find Heidi: Instagram (send a DM!) The Wedding Business Collective 🩵 (get your first month for $1) Ghosted Lead Booking Wizard 👻 Wedding Business Shop 🛍️ Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔 Free Audio Training: Inside Profitable Six-Figure Wedding Businesses: What They Do That You Don’t (So You Can Grow & Scale Too) 👀 Case Study: Wedding Planner Marketing That Works – How Katie Sautter Booked 15 Weddings in Her First Year 🔍 The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔

    13 min
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4.8
out of 5
54 Ratings

About

As a wedding professional, you're incredible at what you do but when it comes to marketing for wedding pros, you're stuck playing the social media game and hoping the right clients find you. Whether you love or hate the constant hustle, I've got news for you...there's a better, more sustainable way to get more wedding clients and book more weddings without burning out. This show delivers actionable wedding marketing strategies to help you attract dream clients, increase your wedding bookings, & (finally) get your questions about growing a profitable wedding business answered! We'll cover questions like: Getting More Clients: How do I get more wedding inquiries from my ideal clients?How do I book more weddings as a photographer? As a planner? At my venue?How do I turn wedding inquiries into booked clients?Marketing Strategy & Channels: How do I market my wedding planning business to stand out?Should I focus on Instagram, Pinterest, Google, or paid advertising?Is it worth it to advertise on The Knot and WeddingWire?What wedding planner marketing and event planner marketing strategies actually work?Sustainable Growth: How do I market my wedding business on a budget?How do I know if my wedding marketing strategy is working?Can I build a successful business without being on social media 24/7 or working 60+ hour weeks?After helping tens of thousands of wedding professionals around the world build sustainable wedding businesses, wedding business coach Heidi Thompson knows exactly what it takes to attract dream clients without the overwhelm.Through Evolve Your Wedding Business, she's on a mission to help wedding vendors create marketing strategies that work without working 60+ hour weeks. Heidi consistently makes wedding business marketing approachable and exciting! With a mix of solo episodes and guest interviews with successful wedding vendors and wedding marketing experts, you'll hear exactly how to grow your wedding business whether you're a wedding planner, DJ, officiant, florist, venue owner, or any other type of wedding vendor so you can spend less time chasing clients and more time doing the work you love. Ready to take your wedding business to the next level? Press play and visit evolveyourweddingbusiness.com/podcast for show notes, guest info, and even more free resources to grow your wedding business! 🎧

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