You Are The Brand

Mike Kim
  • 4.9 (253)
  • ENTREPRENEURSHIP
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You Are The Brand

You Are The Brand with Mike Kim is designed to help you showcase your unique expertise and build a highly profitable, personally fulfilling business. Mike Kim is a brand strategist for business thought leaders, coaches, and authors who want to create an impact with their ideas and get their message heard. Mike’s refreshing approach has made him a sought-after speaker, online educator, and consultant for top thought leaders. Mike’s clients include New York Times bestselling authors and other experts featured on PBS, TED, CNN, and Fox. Mike has been featured in and written for Inc., Entrepreneur, and The Huffington Post. Mike is the author of the Wall Street Journal best-selling book, You Are the Brand: The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business. He has spoken at industry-leading events including Social Media Marketing World, Tribe Conference, and Podcast Movement. He has been a guest on leading podcasts like Smart Passive Income, Entrepreneurs on Fire, and Read to Lead. Themes: Personal Branding, Marketing, Copywriting, Consulting, Business, Coaching

  1. 3D AGO

    461 - Why Being Nice is Keeping Your Clients from their Best Results with Jay Ferrugia

    Jay Ferrugia has spent over 25 years transforming lives through strength — but not just in the gym. In this episode, we dive into the mindset, discipline, and raw honesty it takes to create real results in any field. Jay shares why playing nice often holds your clients back, how to build trust without people-pleasing, and why authenticity isn’t a brand strategy — it’s a lifestyle. Whether you’re in fitness, business, or the expert space, this conversation will challenge the way you lead and deliver value. Why "being nice" might be sabotaging your client relationships and diluting your authority How to build lasting trust through brutal honesty (delivered with care) What Jay looks for in the first five seconds of meeting a client — and how it predicts success The real difference between information and transformation (and how to create the latter) Why personality fit matters more than marketing when it comes to results and referrals Connect with Jay: Website Instagram Connect with Me: Website Instagram TikTok X (Twitter) LinkedIn Facebook

    51 min

  2. APR 8

    460 - Think Like a Millionaire - Heidi DeCoux’s Top 6 Money + Mindset Shifts

    Heidi DeCoux is an entrepreneur, tech innovator, and financial literacy advocate. Heidi has successfully built and scaled four businesses with 50%+ profit margins and sold three of them, one of which resulted in a 7-figure exit. In this conversation, Heidi shares some of the most important principles for success. Her latest adventure is launching the tech startup, Cashflowy.ai — a bookkeeping, client invoicing, and cash-flow management smart AI software for small businesses that eliminates the need for a bookkeeper. Heidi is also the founder of Financial Titans — a nonprofit that teaches young people how to start businesses and make their first $500 while learning to think from a first principles, entrepreneurial perspective. 3:26 – You will never figure it out all in your head 4:22 – There is no end so enjoy the journey 6:18 – Everything is figureoutable 10:44 – The dark night of the soul is real 14:25 – Get good at letting go 18:52 – You will rarely make a mistake you won’t recover from 25:00 – Define your relationship with business, money, confrontation Connect with Heidi: Website Cashflowy.ai Instagram Connect with Me: Website Instagram TikTok X (Twitter) LinkedIn Facebook

    33 min

  3. APR 1

    459 - If You're a Coach Scared of AI, Listen to This (2025)

    🧰 Get my book, You Are the Brand: https://amzn.to/40Ntc2O If you're a coach worried that AI is replacing human connection or will steal your clients, this is for you. There are two perspectives to what I'm sharing: From me to you, coach to coach: These are five reasons AI cannot replace you as a coach. From you to your clients: Use and adapt these points in your marketing to show why coaching can't be replaced by AI. This will help you position yourself stronger in your market—without giving away your agency and power in the minds of clients and prospects. TIMESTAMPS: 1:10 - Go deeper, not faster 2:55 - You hold space 4:54 - You teach clients how to think, not just what to do 6:57 - Lead with surprise and story 9:01 - Use AI to show up more fully CONNECT WITH ME Website Instagram TikTok X (Twitter) LinkedIn Facebook

    13 min

  4. MAR 25

    458 - The Harsh Truth About AI Taking Over Coaching Industry

    AI isn’t coming — it’s already here, reshaping the coaching, consulting, and expert industry at a speed that’s catching many off guard. In this episode, I share an unfiltered look at how AI is changing the personal brand space and what you must do right now to stay relevant, trusted, and in demand. This isn’t a tech tutorial — it’s a wake-up call. You don’t need to fear AI… but you do need a plan. 0:57 - Connection is the differentiator 2:25 - The viral AI YouTuber who lost my trust 5:07 - The messenger is more important than the message 6:02 - Your output should be INCREASING 8:23 - U.S. presidential campaigns reveal where content is headed next 11:07 - Publish or perish If you’re a coach, expert, or creator who wants to stay ahead of the curve, this is the episode you can’t afford to skip. 🧰 Get my book, You Are the Brand: https://amzn.to/40Ntc2O CONNECT WITH ME Website: https://mikekim.com Instagram: https://instagram.com/mikekim TikTok - https://tiktok.com/mikekimtv X - https://twitter.com/mikekimtv LinkedIn - https://linkedin.com/in/mikekimtv Facebook - https://facebook.com/mikekimtv

    13 min

  5. MAR 18

    457 - 5 Big Mistakes When Trying to Monetize with a Small Audience

    Turning your expertise into real income doesn’t require a massive audience—yet so many people get stuck believing they need one. In this episode, I break down the five biggest mistakes people make when trying to monetize their skills, and I’ll share the simple shifts that can unlock your true earning potential. 0:50 - The single biggest mistake: pricing too low from the start 1:50 - The "traffic from hell" model for pricing 6:08 - Success Hack: always assume people want to work with you 10:05 - Grow your email or struggle forever 15:17 - The pitfalls of underdocumenting your business and life 19:34 - Small, high-caliber events are the best investments 21:36 - The first business I ever attended Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube Follow and Review: I’d love for you to follow me on Apple Podcasts if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Thanks!

    29 min

  6. MAR 4

    456 - 92% of Solopreneurs We Surveyed Said This… And It Explains Why They're Stuck

    Robby Fowler is back to join me on the show and we've got some interesting insights to share. During a recent launch, we surveyed solopreneurs—coaches, consultants, and service-based experts—and 92% admitted to making a critical mistake that’s keeping them from consistent clients and revenue. The good news? Once you fix this, everything changes. In this episode, we break down: What 92% of solopreneurs are missing—and why it’s costing them clients. The biggest myth about growing your brand (and what to do instead). How one expert went from $1K to $10K months—without chasing leads. The real reason you’re not getting more sales (hint: it’s not marketing). A simple shift that makes lead generation feel effortless. If you’re hustling but still struggling to scale, this episode will show you exactly what’s missing and how to turn it around. Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube Follow and Review: I’d love for you to follow me on Apple Podcasts if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Thanks!

    24 min

  7. FEB 25

    455: Behind-the-Scenes of My Private Talk in Uganda - The Power of Asking Better Questions

    In this episode, I’m bringing you a rare, behind-the-scenes leadership talk I gave for Ugandan Water Project, covering life transitions, unlearning old beliefs, and how asking better questions leads to better answers. If you’ve ever found yourself wondering What am I going to do with my life?, this episode will challenge you to rethink success, identity, and purpose. I share the pivotal moments that shaped my journey—from the expectations placed on me by my culture and faith, to my personal turning points in career, relationships, and self-discovery. We also explore: The four most powerful questions I’ve asked myself that changed my trajectory. A hilarious (and slightly concerning) family story that involves my first-ever experience with alcohol… at age 4. Why your mission, vision, and goals should evolve—but your identity stays the same. If you’re feeling stuck, searching for clarity, or navigating a major transition, this conversation will give you fresh insight and a new framework for moving forward. Ugandan Water Project: ugandanwaterproject.com Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube Follow and Review: I’d love for you to follow me on Apple Podcasts if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Thanks!

    35 min

  8. FEB 18

    454: Why I Went to Uganda and What it Revealed About My Business and Life

    What happens when you step outside your comfort zone and immerse yourself in something bigger than yourself? Fresh from a great trip to Uganda, I’m grappling with deep questions about work, meaning, and the unexpected ways life pulls us forward. This episode is a raw, unfiltered reflection on what I experienced—and how it’s shifting my perspective. 🔹 The real reason I said yes to this trip after years of saying no 🔹 How doing work on the ground changed my relationship with my own expertise 🔹 The unexpected lesson the Nile River taught me about life and connection 🔹 Why passion fades—and how to reignite it in a way that feels real 🔹 What I saw that broke my heart (and why it made me want to give more of myself) Join me as I unpack this journey, the emotions I didn’t expect, and the big questions I’m still sitting with. Let’s see where the river takes us. Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube Follow and Review: I’d love for you to follow me on Apple Podcasts if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Thanks!

    23 min
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Trailer

4.9
out of 5
253 Ratings

About

You Are The Brand with Mike Kim is designed to help you showcase your unique expertise and build a highly profitable, personally fulfilling business. Mike Kim is a brand strategist for business thought leaders, coaches, and authors who want to create an impact with their ideas and get their message heard. Mike’s refreshing approach has made him a sought-after speaker, online educator, and consultant for top thought leaders. Mike’s clients include New York Times bestselling authors and other experts featured on PBS, TED, CNN, and Fox. Mike has been featured in and written for Inc., Entrepreneur, and The Huffington Post. Mike is the author of the Wall Street Journal best-selling book, You Are the Brand: The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business. He has spoken at industry-leading events including Social Media Marketing World, Tribe Conference, and Podcast Movement. He has been a guest on leading podcasts like Smart Passive Income, Entrepreneurs on Fire, and Read to Lead. Themes: Personal Branding, Marketing, Copywriting, Consulting, Business, Coaching

Information

  • Creator
    Mike Kim
  • Years Active
    2014 - 2025
  • Episodes
    463
  • Rating
    Explicit
  • Show Website
    You Are The Brand

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