School of Podcasting - Plan, Launch, Grow and Montize Your Podcast Dave Jackson

On this episode of School of Podcasting, Dave Jackson covers a range of topics, including the importance of feedback before launching a podcast, insights from the Beatles' interviews (and how they apply to podcasting), the importance of relatability in storytelling, and a challenge to describe one's podcast in 10 words without using certain words.
Dave also reflects on how technology has advanced and the nerves that come with it. The guest in this episode is a former street kid turned rapper who shares his inspiring story and encourages people to focus on what makes them unique. Lastly, the podcast discusses the impact of robots on people's jobs and shares a tool called 11 Labs that can generate fake voices. Tune in to this episode to learn more about podcasting and get inspired by the stories shared by its guests.
Join the School of Podcasting
Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting.
Use the coupon code schoolofpodcasting.com/listener to save 20%
QUESTION OF THE MONTH
This exercise is from the book Make Noise: A Creator's Guide to Podcasting and Great Audio Storytelling.
Describe your podcast in no more than ten words, and do so in a way that describes nothing else in the world. The fun part is you CAN'T use any of these words. PDF
Leave Your Answer at  www.schoolofpodcasting.com/question
I need your answers by 6/26/23
Where Will I Be?
I look forward to seeing you all; please come up and say hi. To see my full itinerary, go to schoolofpodcasting.com/where
Mentioned In This Episode
Join the School of Podcasting Community
Profit From Your Podcast Book
Power of Podcasting Network
Dave's YouTube Channel
Dave's Podcasting Newsletter
Buy Dave a Coffee
Put Dave In Your Pocket
Where Will Dave Be?
Question of the Month
Listenable
Jelly Roll
8 Days a Week
Taylor Swift Tiny Desk Concert
 Timeline
00:00:00 - Robo Dave
00:00:42 - Opening
00:01:39 - elevenlabs.io
00:03:03 - Robocasting
00:03:49 - Surprise Visit From Joe
00:04:29 - Things Are Going to Get Weird
00:05:09 - The One Thing Robots Can't Do
00:06:24 - People Can Relate To Your Experience
00:08:27 - Double-Down on Being Human
00:08:43 - Taylor Swift Embraces Her Strength
00:09:33 - Talk to one Person -And Give Your Audience What They Want
00:10:48 - We Like to See and Hear Ourselves in Others
00:14:03 - What Makes a Good Podcast?
00:15:36 - Join the School of Podcasting Community (https://www.schoolofpodcasting.com/listener)
00:16:37 - Podcasting Observations Newsletter (https://www.schoolofpodcasting.com/newsletter)
00:16:51 - The Beatles Talked to One Person ()
00:17:25 - The Beatles Play 576 in 48 Days ()
00:18:28 - They See You Before They Hear You ()
00:18:45 - Proof Of Concept Before Big Launch ()
00:21:04 - Amazing Interviews Made People Want to Know More ()
00:21:53 - Know Your Guest and Avoid Sounding Stupid ()
00:22:33 - Can Your Audience Relate To Your Content? ()
00:24:48 - Content and Delivery ()
00:26:44 - Question of the Month (https://www.schoolofpodcasting.com/question)
00:27:47 - Where Will I Be? ()
00:28:16 - Conclusion (https://www.schoolofpodcasting.com/listener)
00:29:57 - Bloopers: Robo Dave ()

We all use different tools to create our episodes. I left the door WIDE OPEN for your responses and asked what was your favorite tool to create your show. The answers are very interesting.
Join the School of Podcasting Community
Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting.
Use the coupon code schoolofpodcasting.com/listener to save 20%
Participants
Scott from What Was That Like? - Pre Chat Conversations via Squadcast 
Matt from The Author inside You loves Canva (so do I)
Louis from Love Thy Lawyer loves his Rodecaster Pro I (hard to find the new Rodecasterpro Duo is available for pre-order,
Sarah from the Kind Leadership Challenge thinks DELEGATION is her favorite tool. She uses Descript and an outside editor. 
Craig from InglesPodcast - values his co-host.
York from Welcome to Earth Stories loves Izotope.
Alison from Starzology loves Buzzsprout
Fred from Podcast Reporter loves Audacity
Mark from the History of North America also loves Audacity
Steve From stevestewart.me love Text Expander (SO DO I!)
Chris from Podtastic Audio loves Cleanfeed
Zo From Back Look Cinema loves Audacity
Dave Loves Switchy, which is a one-time payment on AppSumo
QUESTION OF THE MONTH
10 Words to Describe Your Show - Full description at:
https://www.schoolofpodcasting.com/question
Where Will I Be?
I look forward to seeing you all; please come up and say hi. To see my full itinerary, go to schoolofpodcasting.com/where
  
Mentioned in This Episode
Listenable by Bert Weiss

I get the "Is this good?" question when people first see their numbers. I'm going to share the launch numbers of two shows I did that got a "mild send off" and the shows are growing.
Before we get into stats, we need to understand that downloads are just ONE WAY to measure your success. I know our ego is involved but the problem with comparing your podcast stats with others is: Podcasting is a lot like golf or bowling or any other sport that you do against yourself. I'm not saying there is no competition (often much less than you think) but we don't know what we are truly up against. Instead of starring at your competition and getting angry, stare at your audience to help give them what they want. 
Know Why You're Doing Your Podcast For the School of Podcasting, my goals are to inspire you to start a podcast, go in the right direction with realistic expectations, and help you achieve your goals. How do we do that? By having you join my membership site and that is the biggest way I measure my show. 
Michael O'Neil was nice enough to take a picture of my book Profit from your podcast: Proven strategies to turn your listeners into a livelihood in a Fed-ex store (picture on the website). The goal of that podcast is to inform people with monetization strategies that make them buy the book. 
We All Go All In on the Podcast Launch When we launch we tell everyone we know (family friends, co-workers, email lists, etc) and we might continue that for a few weeks until we realize that growth is slow. At first, you might jump 10-20% (but that's easy when your first episode had 15 downloads and the next one had 18). 
Full article with graphics at www.schoolofpodcasting.com/880
 

Today we explore the factors that contribute to a successful podcast strategy, including getting featured on podcast players and paid advertising efforts. We hear the inspiring journey of Katie, Krimitsos who created the Women's Meditation Network after feeling disinterested in her previous business and finding a lacking market for women and meditation.
We learn about the importance of just starting, experimenting, and having fun, as well as curating content for listeners. Katie shares her experience with advertising and maximizing revenue while engineering her pre-roll to not upset listeners. We dive into the uniqueness of her meditations and the focus on improving the content to create an audio experience that touches the listener's soul.
Finally, we explore Katie's stickler for priorities and energy management, strategizing her business projects, and streamlining her energy to bring on more one-on-one clients.
Check out her many shows at www.womensmeditationnetwork.com
Katie's previous appearance on episode 565 about creating communities
Join the School of Podcasting Community
Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll create high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting.
Use the coupon code schoolofpodcasting.com/listener to save 20%
QUESTION OF THE MONTH
This month's question is open-ended. This could be software, hardware, etc. What is your favorite tool? What is the thing that has you saying, "Oh, I'm so glad I have this!" What is your favorite tool?
Leave Your Answer at  www.schoolofpodcasting.com/question
I need your answers by 6/26/23
 Mentioned In This Episode
Join the School of Podcasting Community
Profit From Your Podcast Book
Power of Podcasting Network
Dave's YouTube Channel
Dave's Podcasting Newsletter
Buy Dave a Coffee
Put Dave In Your Pocket
Where Will Dave Be? 

I have a few ideas that I have put together, as they are all short ideas. The goal is to help you grow your show, and hook your listeners. 
Creating Better Episode Titles For Your Podcast
NPR SITE
NPR PDF
More Headline Training from NPR
LISTENNOTES INFORMATION
What is Listennotes.com Global Rank?
This podcast is one of the top 0.5% most popular shows out of 3,100,277 podcasts globally, ranked by Listen Score (the estimated popularity score).
According to their site:
* Other websites / apps may claim that they have way more than 3,100,277 podcasts in their database. This is because they inflate the number by including A LOT of 1) podcasts that were already deleted long time ago; 2) super low-quality podcasts (e.g., no episodes at all, only one 10-second episode in the RSS feed for testing, or machine-generated audio); 3) non-audio contents distributed via rss (e.g., RSS feeds with only PDF files, not audio). On the other hand, we deploy automatic scripts (24/7) and human moderators (daily) to clean up data. We try our best to minimize the number of such bad "podcasts" in our database.

I still find it interesting that my friend's show which had its last real episode in 2015, has a ranking of 42 out of 100, and is in the top 1.5%
So I'm still a little blurry on how those stats are calculated..
TIMELINE
00:00:00 - Table of Contents 
00:00:26 - Opening 
00:01:21 - Youtube Music - So Far, Nothing 
00:02:27 - Ashley Carmen Story (https://www.bloomberg.com/news/newsletters/2023-05-04/youtube-s-podcast-deals-with-npr-slate-and-new-york-times-are-flopping)
00:03:58 - My Numbers So Far 
00:06:08 - Youtube is Confusing People 
00:07:28 - Confusion in the Wild (https://soundsprofitable.com/podcast/april-is-adopt-a-listener-month-a-conversation-with-lauren-passell/)
00:09:09 - Listennotes.com Still Bogus 
00:11:44 -  A Very Strange Interview 
00:14:44 - Join the School of Podcasting Community (https://www.schoolofpodcasting.com/listener)
00:15:45 - Podcasting Observations Newsletter (https://www.schoolofpodcasting.com/newsletter)
00:15:59 - Create Engaging Episode Titles 
00:16:39 - NPR Episode Title Summary 
00:20:08 - A Great Hook - Daisy Jones and the Six (https://amzn.to/3Bmn1FH)
00:22:51 - She Podcasts Live (https://www.shepodcasts.com) Use coupon sop
00:23:47 - If Podcasts Were Honest | Honest Ads (https://youtu.be/FmZrAlu-j80)
00:24:33 - Question of the month (https://www.schoolofpodcasting.com/question)
00:25:34 - Where Will I Be (https://www.schoolofpodcasting.com/where)
00:26:05 - Join the School of Podcasting (https://www.schoolofpodcasting.com)
Join the School of Podcasting
Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting.
Use the coupon code schoolofpodcasting.com/listener to save 20%
QUESTION OF THE MONTH
This month's question is open-ended. This could be software, hardware, etc. What is your favorite tool? What is the thing that has you saying, "Oh, I'm so glad I have this!" What is your favorite tool?
Leave Your Answer at  www.schoolofpodcasting.com/question
I need your answers by 6/26/23
 
 
 
 

I looked for a new podcast and never really found what I wanted (a daily motivation podcast of 5 minutes or less). What I did find as I search floored me in some cases. I thought, "Are people still doing/saying that?" I did some research on some subjects and found out some things as well.
Ready To Start Podcasting? Join the School of Podcasting Community
Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting.
Use the coupon code schoolofpodcasting.com/listener to save 20%
 
Podcasting Is "Too Crowded," and Someone Is Already Doing a Podcast Like Yours
When you look at Podcastindex.org, you will see (today) 4,088,299 and only 253,396 have produced an episode in the last ten days (6%) and that only goes up to 13% if you include the 523,942 shows that produced an episode in the last 90 days. 
Time and time again, I found a podcast that I thought would fit my criteria, but they either had 2 episodes (and quit) or had many episodes but quit in 2021. So if you see a large number of podcasts in the genre you are looking to be in when you launch, it may not be as crowded as you think. Many of the dead shows are from Spotify for Podcasters users (formerly Anchor) who "tried podcasting" and then quit (and being a free service, the files have not been removed). 
Horrible Episode Titles
This would be a horrible example of an episode title for the episode:
Episode 878 Dave Jackson School of Podcasting 
If you must use episode numbers, I recommend putting them at the end of the name. 
When I look at Tim Ferris' show, he has extremely long episode titles, and when you first look at his show (where you can see all the episode titles), they seem to get cut off after 167 words. 
I've heard other people recommend 60-80 characters for your title, and that goes against
Unhelpful Artwork
I see people who put a microphone on artwork about mental health. This would be like putting a camera on every movie poster. It's not needed, as is the word "Podcast" in your title. Does your artwork help people know what your show is about before they hear it?
Rating and Reviews Nonsense
From Apple's website:
Although ratings, reviews, and shares also help indicate a podcast’s newness, popularity, and quality, they are not factored into the algorithm that determines the rankings for Top Shows and Top Episodes. In other words, they may not help people find a podcast on their own, but they influence whether people will listen or follow, and those factors influence the charts. -source
Poor Descriptions
Again from Apple:
Your description should tell listeners what kind of content you talk about and explain how people can benefit from listening. If you need a little help, think about how you can convey the problem you’re trying to solve in a way that convinces listeners they should care. -source
Guests With Really Bad Audio
I get it when it's an A-list guest, but with anybody else, you need to keep in mind it is YOUR show and YOUR brand that takes the hit. See this episode.
QUESTION OF THE MONTH
This month's question is open-ended. This could be software, hardware, etc. What is your favorite tool? What is the thing that has you saying, "Oh, I'm so glad I have this!" What is your favorite tool?
Leave Your Answer at  www.schoolofpodcasting.com/question
I need your answers by 6/26/23
Where I Will Be?
I look forward to seeing you all; please come up and say hi. To see my full itinerary, go to schoolofpodcasting.com/where
Mentioned In This Episode
Join the School of P