Home Care Marketing & Sales Mastery by Approved Senior Network®

Valerie VanBooven RN BSN
  • 4.6 (9)
  • MARKETING
  • UPDATED MONTHLY

Dawn Fiala, Lisa Marsolais, Annette Ziegler, and Valerie VanBooven RN BSN provide insight into home care marketing strategies. They cover in-person, in-field sales and online marketing every other week. These podcast episodes are part of the Home Care Marketing Mastermind, sponsored by Approved Senior Network®. Find more information at https://ASNHomeCareMarketing.com

  1. MAR 27

    Turn Facebook Into A Community Referral Engine For Senior Care

    Send us Fan Mail Families don’t always start with Google. A huge number start with a post to friends and neighbors: “Does anyone know a good home care agency for my mom?” That’s why we’re getting tactical about Facebook marketing for home care agencies and why a neglected business page can quietly cost you trust before you ever get a chance to earn the referral.  We walk through how Facebook actually functions as a community outreach engine for senior care: where decision makers spend time, why local groups and neighborhood conversations matter, and how to participate without sounding salesy. We also unpack the most misunderstood metric on social media right now. Follower count is far less important than comments, shares, reactions, and real discussion. If you want referrals and leads, your goal is familiarity and credibility, not volume posting.  You’ll get a clear content framework you can reuse every week: community connection posts from events, educational caregiving tips that answer real questions, and human stories that spotlight caregivers and team culture. We also cover when paid Facebook ads make sense, including caregiver recruiting and simple lead magnet guides that build your email list over time. Plus, we touch the questions families ask most about home care cost and Medicare so your content matches what people actually want to know.  If this helps, subscribe, share this with a home care owner or marketer, and leave a review so more senior care professionals can find practical, ethical marketing strategies. Continuum Mastery Circle Intro Visit our website at https://asnhomecaremarketing.com Get Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev

    48 min

  2. MAR 13

    How Elder Law Attorneys Choose Home Care Partners And What Wins Trust

    Send us Fan Mail One of the most overlooked referral partners in home care marketing might surprise you. Elder law attorneys. These professionals talk to families when they are dealing with some of the hardest decisions: Mom fell.  Dad can’t live alone anymore.  The hospital is talking about discharge.  The family is worried about Medicaid or losing the house. And often the adult children have no idea where to start. In a recent conversation with elder law attorney Bill Nolan, we talked about how attorneys choose which home care agencies they recommend. A few things stood out. The agencies that earn referrals are the ones that: ✔ Answer their phone  ✔ Communicate clearly with families  ✔ Screen and supervise their caregivers  ✔ Handle problems honestly and quickly  ✔ Show professionalism during stressful family moments One thing he said really stuck with me. No agency is perfect. Things happen. But how the agency responds makes all the difference. We also talked about something families rarely realize. Sometimes families think they can’t afford home care. But legal planning can open doors like: • VA Aid and Attendance benefits  • Medicaid planning strategies  • Special needs trusts  • Financial planning that keeps someone at home longer When home care agencies and elder law attorneys work together early, families often have more choices and less stress. And that’s the goal. Helping families stay home safely while protecting their future. Continuum Mastery Circle Intro Visit our website at https://asnhomecaremarketing.com Get Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev

    50 min

  3. MAR 2

    What SNF Social Workers Need From Home Care Agencies

    Send us Fan Mail Want to be the agency a SNF social worker calls first? Start by seeing the world through their eyes. We unpack the real pressures behind every discharge—insurance clocks, readmission metrics, complex families—and lay out a playbook that turns home care from a sales pitch into a safety net. Our focus: reduce risk, protect reputations, and make hard days lighter. We break down the non-negotiables that matter most on the floor: lightning-fast responses, true 24-hour start-of-care capability, and weekend coverage that actually shows up. Then we get specific about scope so no one’s guessing—ADLs, transfers, dementia supervision, fall-risk protocols, live-in versus 24-hour care, and short-term transitional support. You’ll hear how to structure first-day-of-service home visits that validate the plan in the real environment, prevent early failures, and keep families from bouncing back angry. Readmission prevention is where non-medical care changes the outcome. We map simple, repeatable habits—hydration and nutrition check-ins, medication reminders, appointment follow-through, mobility assistance, and change-of-condition reporting—that keep clients stable and facilities confident. We also tackle the two biggest trust breakers: staffing flakiness and fuzzy pricing. Learn how to present backup plans, field supervision, and retention stats, plus a clear pricing range rooted in assessment, not guesswork. And because March is National Social Work Month, we share practical, memorable ideas—coffee bars, hydration stations, gatekeeper treats, and social worker spotlights—that open doors and start real partnerships. If you’re ready to stop selling and start safeguarding discharges, this conversation gives you the language, systems, and leave-behinds to become the reliable choice. Subscribe, share with your team, and leave a review to tell us which strategy you’ll implement first. Continuum Mastery Circle Intro Visit our website at https://asnhomecaremarketing.com Get Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev

    55 min

  4. FEB 12

    Tax Refunds Stole My Applicants And Other True Stories Of Caregiver Recruiting

    Send us Fan Mail Growth stalls when great clients arrive and caregiver applications vanish. We tackle that crunch head-on with a practical, fast-moving playbook to recruit exceptional caregivers in a competitive market—and to keep them after day one. We start by naming the seasonal dip few talk about: tax refunds and school breaks reduce both applications and availability every spring. The fix is to prepare early and compress the entire hiring cycle, so motivated candidates choose your agency within days, not weeks. We walk through a two-day job fair strategy designed less for foot traffic and more for urgency. Promoting on job boards, social, and text lists with “interviews on site” sparks immediate requests to interview now. Pair that momentum with a text-first workflow: a short form screens deal breakers, candidates self-book interviews 24/7, and you run a thorough phone interview without forcing duplicate applications. If they’re a fit, invite them to a single in-person orientation where you complete paperwork, run a quick drug screen and background check, teach core skills, and—crucially—hand them initial hours before they leave the building. You’ll also get the interview frameworks and ad tactics that separate you from the crowd. We break down open-ended, behavioral, and situational questions that reveal values, reliability, and judgment. Then we show how to write caregiver ads that convert by leading with benefits, not rules: flexible schedules, earned wage access, holiday differentials, paid training, and real 24/7 support. Use our headline formula and include pay ranges to increase clicks, then refresh weekly to stay visible. Finally, plan your funnel with clear math: to hire five, target forty applicants, twenty interviews, and ten orientations. Retention ties it all together. The first 90 days make or break loyalty, so commit to weekly, human check-ins that ask about their experience and solve problems fast. Add meaningful recognition, a simple caregiver newsletter, and mentor support to build community that lasts. Subscribe, share this with an owner who needs a recruiting reset, and leave a quick review telling us which tactic you’ll implement this week. Continuum Mastery Circle Intro Visit our website at https://asnhomecaremarketing.com Get Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev

    36 min

  5. JAN 30

    The Silent Sales Partner - Your Digital Business Card in Home Care Marketing and Sales

    Send us Fan Mail Your LinkedIn profile is not social media.  It is your digital business card. In our January 28, 2026 GoCarePro™ Mastermind, we broke down why LinkedIn quietly influences home care referrals long before a phone call ever happens  GCP Mastermind January 28, 2026 Here’s the reality for home care sales and marketing professionals: Referral partners look you up  Discharge planners, social workers, case managers, attorneys, and financial planners all research credibility before they refer If your profile is incomplete, outdated, or unclear, trust erodes before you even walk into the building This session covered:  • Why LinkedIn matters in home care sales specifically  • How LinkedIn supports sales without pitching  • What to post and what to never post  • How to connect the right way without burning bridges  • Realistic activity expectations that actually get done  • Why your profile works for you 24/7, even when you are not in the room The key takeaway:  You do not need to be salesy to be effective.  You need to be visible, professional, and consistent. This Mastermind was recorded and is available as a video for members who want to build referral credibility that holds up in the real world. If you are in home care sales or marketing and LinkedIn still feels optional, this is the gap. Your profile is already speaking for you.  The only question is whether it is helping or hurting. #HomeCareSales  #HomeCareMarketing  #LinkedInStrategy  #ReferralRelationships  #GoCarePro  #HealthcareMarketing  #ProfessionalCredibility Continuum Mastery Circle Intro Visit our website at https://asnhomecaremarketing.com Get Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev

    47 min

  6. JAN 16

    From Average to Exceptional: Achieving Industry Benchmarks in Home Care

    Send us Fan Mail Most home care agencies are not underperforming because they lack effort.  They are underperforming because they lack benchmarks. In our January 14, 2026 GoCarePro™ Mastermind, we walked through what actually separates average agencies from exceptional ones and it is not hustle or luck  _GCP Mastermind January 14, 2026 It is measurement, systems, and consistency. This session focused on real, operational benchmarks across the entire agency: • Sales and marketing activity that drives predictable referrals  • Scheduling and client services metrics that protect revenue  • Caregiver recruiting and retention numbers that stabilize operations  • Weekly KPIs that prevent surprises instead of reacting to them  • Why dual-channel marketing matters: strong online presence plus boots on the ground We also covered the most common traps that keep agencies stuck:  • Not knowing true conversion rates  • Relying too heavily on one referral source  • Slow or inconsistent follow-up  • Trying to do everything alone  • Growing on broken systems The core message was simple but uncomfortable:  You cannot improve what you do not measure. Top agencies are not guessing.  They know their weekly numbers.  They review them consistently.  They fix systems before they scale. This Mastermind was recorded and is available as a video for members who want clarity on where their agency stands and what to fix first. Exceptional agencies are not lucky.  They are intentional. If you want growth that does not collapse under pressure, benchmarks are not optional. #HomeCareBenchmarks  #HomeCareAgencyGrowth  #HomeCareSales  #CaregiverRetention  #OperationalExcellence  #GoCarePro  #HomeCareLeadership Continuum Mastery Circle Intro Visit our website at https://asnhomecaremarketing.com Get Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev

    47 min

  7. 12/18/2025

    Home Care Marketing as One Brand Everywhere!

    Send us Fan Mail Trust isn’t a tagline; it’s the feeling people get when every touchpoint tells the same story. We walk through a proven system to make your field presence and your online footprint mirror each other so social workers, adult children, and partners recognize you instantly and feel safe referring. From the first phone greeting to the About page photo, from a table at a senior fair to your Google Business cover image, consistency turns interest into action. We start with a clear message map: choose a core promise you can keep, name the evidence behind it, and adopt a voice that fits your market. Then we build the field brand kit—clean signage, a crisp elevator pitch for every team member, and a practical photo and B‑roll shot list that shows real care in action. Those authentic visuals power short videos and posts that outperform stock imagery because they’re believable. Next, we tune the website to match brochures and colors, refresh team photos, and fix the Google Business Profile with a strong “From the business,” 24/7 hours, and owner-selected cover and logo images. That way no one who searches at 5:05 pm sees “Closed,” and no one meets a brand that looks different online than in person. We also dig into AI-era visibility. NAP consistency across directories improves local rankings, and fresh, statistics-rich content helps modern search models surface your pages more often. The proof pipeline makes trust measurable: trigger review requests right after positive interactions, curate the stories that echo your promise, and publish them across your site, social channels, newsletters, and print. Wrap it all in a 90-day brand sync plan—audit and clean, capture assets, launch processes—and track results with a CRM that stores brand assets, automates reviews, and reports on newsletter engagement. When offline reputation matches online data, brand-name searches rise, rankings improve, and referrals stick. If this playbook helps, follow the show, share it with a peer who needs a brand refresh, and leave a quick review telling us which tactic you’ll implement first. Your feedback guides future deep dives and keeps the community learning together. Continuum Mastery Circle Intro Visit our website at https://asnhomecaremarketing.com Get Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev

    36 min

  8. 12/16/2025

    Maximizing Home Care Success: Home Care Marketing Strategies for 2026

    Send us Fan Mail The ground rules for home care growth have changed, and the winners are already adapting. Families are asking AI for specific, local answers about costs, eligibility, and services—while discharge planners scramble to move patients home safely during winter surges. We brought our sales and digital teams together to map a single system that marries AI-ready websites with disciplined field execution, so you capture the January spike and build steady private pay growth all year. We start with discoverability: why AI overviews and long-form queries beat old-school blue links, and how structured data, service clusters, and fresh FAQs help you become the answer, not just a link. You’ll hear practical tactics to make your Google Business Profile a true front door—real photos, weekly posts, seeded Q&A, and review responses that quietly reinforce local authority. Then we move into the referral engine: what SNF social workers actually need (speed, reliability, and clean communication), and how the overflow pitch gets you in the door when the “preferred” provider can’t staff a Friday at five. From there, we focus on speed to care. A four-touch follow-up sequence—call within five minutes, text, email, next-day call—turns overwhelmed families into scheduled assessments. We share intake scripts that build trust in 10 seconds on the phone and 90 seconds in person, plus operational handoffs that turn starts into five-star reviews. Tie it all together with three 10-day sprints: upgrade service pages and schema, activate your GBP with consistent updates, and reset your follow-up so no lead leaks during the Q1 surge. Ready to align digital and field into one growth system? Listen, take the playbook, and put it to work. If this helped, subscribe, leave a review, and share it with a home care owner who needs a 2026 plan. Continuum Mastery Circle Intro Visit our website at https://asnhomecaremarketing.com Get Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev

    1h 8m
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Ratings & Reviews

4.6
out of 5
9 Ratings

About

Dawn Fiala, Lisa Marsolais, Annette Ziegler, and Valerie VanBooven RN BSN provide insight into home care marketing strategies. They cover in-person, in-field sales and online marketing every other week. These podcast episodes are part of the Home Care Marketing Mastermind, sponsored by Approved Senior Network®. Find more information at https://ASNHomeCareMarketing.com

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