The Kelly Roach Show

Kelly Roach

Looking for mentorship from someone who has a track record of business success? Want to learn how to build a 1% lifestyle and develop the mindset of a champion? Are you a business leader looking to 10x your results so you can build your dream life? If you are unwilling to settle for the status quo, and looking for real, honest, business, leadership, and mindset conversations... look no further. Tune in each week to learn from Kelly Roach, a former Fortune 500 executive and NFL cheerleader turned 8-figure CEO. Kelly built her company to over 7 figures WHILE working as a senior VP in her corporate job, then in less than 18 months went from 7 to 8-figures. For the past 10 years, she's disrupted the coaching space, published best-selling books, won The Inc 5000 award (and several other major awards), built this top-ranked podcsat, and helped 100s of entrepreneurs create their dream lives, all while being a present wife and mom. In each episode, Kelly shares the truth about what it takes to win in business and life. No fluff. No nonsense. Just the real deal truth behind what's required to achieve 1% success. If you are committed to creating wealth, health, happiness, and massive impact in all areas of your life, subscribe now!

  1. 3d ago

    1148. How to Turn One Book Into a Forever Marketing Flywheel

    Most authors treat the book launch as the finish line, instead of the starting one. As we celebrate The Miracle Hour landing on the USA Today bestsellers list, this episode breaks down exactly how she's continuing to monetize the book and use it to grow the business (and why a book is one of the only standing assets that keeps paying you back for years: speaking, licensing, corporate contracts, program sales, and more book deals).  Kelly walks through the strategy she calls "engineering the system as the celebrity," the post-launch monetization roadmap, and long term strategies for increased community-led growth.  In this episode: Why the book launch is actually the beginning of your growth strategy Why live streaming is making a massive comeback The full post-launch monetization roadmap (reviews, community teaching, UGC, ads, licensing) Strategies for relaunching a book you already have The street team and community-led growth model What's next for Kelly's books Timestamps 03:15 — Books as standing assets 04:30 — Engineering the celebrity of the system: the Live Launch book story 06:30 — Understanding the trust recession and moving Live Launch to low-ticket 10:15 — Running the Miracle Hour Experience as a one-day live launch 11:30 — 2,100 live, lowest spend, and VIP upgrades covering ad spend: the behind-the-scenes strategy 13:00 — Why live streaming is back 14:30 — The June 24th live experience 20:15 — Relaunching a book you already have 21:00 — Street team and community-led growth strategy 21:45 — Why books are worth it RESOURCES: Grab your copy of the USA Today best-selling book The Miracle Hour: https://a.co/d/02zSyw1N  Register for The Miracle Hour Experience on June 24th: https://accelerator.virtualbusinessschool.com/miracle-hour-june-24-experience-social  Subscribe to Kelly's Substack for behind-the-scenes content from The Sacred Art of Selling: https://kellyroachofficial.substack.com/subscribe  Join Kelly's Virtual Business School membership: https://www.virtualbusinessschool.com

    18 min
  2. 6d ago

    1147. What Italy Taught Me About Building a Business That Doesn't Run You

    For the first time since starting her business in 2012, Kelly went fully off social media: no apps, no posting in real time, no messaging, for two straight weeks while traveling through Italy with her family. This episode is the story of what happened while she was gone, and why it's the clearest proof yet of what breaking founder dependence actually looks like. She also shares the wild backstory of The Miracle Hour book launch: a pivot from audiobook to physical book, a last-minute realization that the sales numbers would anchor the negotiation for The Sacred Art of Selling, and a sprint that sold 4,000+ copies in two months (what typically takes 18), landing the book at #30 on the USA Today list and #10 in nonfiction, and how that momentum set up the traditional publishing deal for The Sacred Art of Selling. She closes on God's timing: six years of wanting this trip, and the deep conviction that it happened exactly when it was meant to (including a highlight moment hearing mass at St. Peter's Basilica).  In this episode: The 2-week, fully-offline test and what the team produced self-led Why a sales system is the heartbeat of every business The Miracle Hour book launch story and the Sacred Art of Selling deal Why founder dependence is fueling an entrepreneur mental health crisis The Italy lessons: presence, simplicity, social connection, less excess Getting intentional about phones, content, and creating from a clear head God's timing, Kairos, and trusting the bigger plan Timestamps: 02:15 — What the team accomplished self-led: sales, revenue, #1 on Substack, brand deals 04:00 — The Miracle Hour book: from audiobook plan to physical book 05:30 — Why the numbers mattered: setting up the Sacred Art of Selling deal 06:45 — 4,000 copies in 2 months, USA Today #30, #10 in nonfiction 08:30 — Gratitude for the "village" that made the launch possible 09:45 — The real prize: watching the team break founder dependence with the Miracle Hour 11:30 — A sales system is the heartbeat of a business (and the entrepreneur mental health crisis) 13:00 — Teaching Miracle Hour sessions in communities every week for the next year 14:30 — Word of the year: presence, and why this trip was different 16:00 — Italy lesson 1: appreciating the little things 17:15 — Italy lesson 2: how social and present the Italians are vs. the US 18:30 — Italy lesson 3: excess vs. simplicity 20:00 — Constant connection, unproductive stress, and the content-phone idea 21:30 — Six years of wanting this trip and the lesson in God's timing / Kairos 23:00 — The Vatican, St. Peter's dome, and mass with Billy and Madison Resources & Mentions Grab your copy of  USA Today best-selling book, The Miracle Hour: Predictable Sales in An Hour A Day: https://a.co/d/02O95ydn  ollow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/ Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/ Connect on LinkedIn: https://www.linkedin.com/in/kellyroachint/ Join our next Legacy Leaders Retreat happening August 31st-September 1st in Boca Raton, FL: https://join.thebusinessadvisory.com/legacyexperiencesept Subscribe to Kelly's Substack newsletter: https://kellyroachofficial.substack.com/subscribe

    23 min
  3. Jun 1

    1146. The 3 Traits Every Hire Needs to Break Founder Dependence with Danielle Cevallos

    You can do everything right in your business and still be the person carrying all the weight if you don't have the right people on your team. In Part 2 of the Breaking Founder Dependence series, Danielle Cevallos, President of Kelly Roach International, tackles the question almost every founder is wrestling with: how do I actually find (and develop) the people who let me step back? Danielle walks through the three non-negotiable characteristics that separate team members who free you up from team members who keep you stuck: being relentless about figuring it out, being a creative thinker, and having extreme ownership over outcomes. She explains why reliable, agreeable "tell me what to do" hires, while lovely, are a luxury most companies in the $500K–$7M range simply can't afford, and why the world changing means hiring has to change too. She also makes the case for using AI as a force multiplier (making exceptional people more efficient) rather than a replacement for the client- and market-facing roles that matter most, meaning you don't need more people, you need exceptional people, well-resourced. Throughout, Danielle gives practical, immediately usable tactics: the interview questions that surface creativity and ownership, the red flags to stop ignoring, how running your team by numbers and outcomes (not completed tasks) naturally builds a "figure-it-out" mindset, and how to cultivate these traits in people already on your team. The payoff: the right people + the right training + enough time = the freedom to step away for a month or three without everything falling apart. In this episode you'll learn: Why the right people are the foundation of breaking founder dependence How to use AI to make high performers more efficient without replacing key roles The three characteristics to hire and develop for How shifting from tasks to outcomes rewires how your team thinks The difference between passive and proactive team members Interview questions that reveal creative thinking and extreme ownership The hiring red flags Danielle learned (the hard way) not to ignore How to grow these traits in your existing team TIMESTAMPS  01:15 — Why you can do everything right and still carry all the weight: it comes down to people 02:45 — How a changing world is reshaping hiring — and where AI fits in 03:45 — Using AI to make exceptional people more efficient, not to replace key roles 05:00 — Trait #1: Relentless about figuring it out 06:30 — How running by numbers and outcomes builds a figure-it-out mindset 08:15 — What "relentless" sounds like in real conversations (and the caveat: they won't always solve it) 09:45 — Passive vs. proactive: the signals to watch for in hiring and onboarding 11:00 — Trait #2: Creative thinking (and how to test for it in interviews) 12:45 — Building an environment where ideas are welcome ("come with three new ideas") 15:00 — Trait #3: Extreme ownership over outcomes 16:30 — The interview question that separates "my bad" from real ownership 17:30 — Learning to listen for red flags, even when you really like someone 18:45 — Cultivating these traits in the team you already have 20:00 — The formula for freedom: right people + right training + enough time Resources Breaking Founder Dependence, Part 1: Listen here: https://podcasts.apple.com/us/podcast/1145-how-we-made-97-sales-in-8-days-without-kelly-breaking/id1052353755?i=1000769998657 Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/  Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/  Connect on LinkedIn: https://www.linkedin.com/in/kellyroachint/  Join our next Legacy Leaders Retreat happening August 31st-September 1st in Boca Raton, FL: https://join.thebusinessadvisory.com/legacyexperiencesept  Subscribe to Kelly's Substack newsletter: https://kellyroachofficial.substack.com/subscribe

    21 min
  4. May 28

    1145. How We Made 97 Sales in 8 Days Without Kelly: Breaking Founder Dependence

    In this special guest episode, Danielle, President of Kelly Roach International, takes over the mic to break down exactly how the team is generating sales (ranging from $25 to $4,075) while Kelly is fully unplugged with her family. If you're the only person in your company who can teach, go live, or sell from camera, you're capping your own freedom — and your revenue. Danielle walks through the systems, expectations, and team structure that make founder-independent selling possible, plus the two skills every business owner should be training their team on right now. In this episode, you'll learn: Why financial transparency with your team is the non-negotiable foundation of the Miracle Hour How to break down weekly revenue goals into new sales, reactivations, renewals, upsells, and collections The difference between "front of the house" and "back of the house" sales roles — and who should be selling what Why your team needs decision-making authority (and who on your team should have it when you're gone) The one skill that will fast-track everything else: training someone on your team to go live and sell from camera How to start small — even with just a VA — and build a system of accountability that scales Why specificity around daily asks is the difference between vague "go sell" energy and actual revenue Whether you have a full team or just one VA, this episode gives you the exact starting point to begin breaking founder dependence so you can take a vacation (or just a Tuesday off) without watching your revenue stall. TIMESTAMPS 00:00 — The result: 97 sales in 8 days while Kelly is in Italy 01:30 — Welcome and intro: Danielle taking over the show 02:45 — Why the Miracle Hour is the vehicle for breaking founder dependence 04:00 — Principle #1: Financial transparency — sharing weekly revenue goals with your team 06:15 — What counts as "new dollars in": sales, reactivations, renewals, upsells, and collections 08:30 — How to reverse-engineer your annual goal into weekly team targets 10:00 — Front of the house vs. back of the house: clarifying team roles 12:30 — Why daily specificity (not just "go sell") is what drives results 14:45 — Principle #2: Empowering your team to make offer decisions without you 17:00 — Principle #3: Training someone on your team to go live and sell from camera 19:30 — How 30 sales came in during three lives Danielle ran while Kelly was away 21:15 — Where to start if you only have a VA or a small team 22:45 — The one skill that will fast-track everything else RESOURCES: Get your copy of the Miracle Hour book: https://www.themiraclehourbook.com/   Subscribe to Kelly's Substack newsletter: https://kellyroachofficial.substack.com/subscribe Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/ Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/ Connect on LinkedIn: https://www.linkedin.com/in/kellyroachint/ Join our next Legacy Leaders Retreat happening August 31st-September 1st in Boca Raton, FL: https://join.thebusinessadvisory.com/legacyexperiencesept

    25 min
  5. May 25

    1144. Why Most Businesses Never Sell (And What You Must Do Before Yours Can)

    Over 75% of businesses never exit. And yet every business has a final destination: it gets passed on, shut down, or sold. Most business owners never make it to the one they actually want. In this week's episode, Kelly breaks down the real reason most businesses can never be sold, and why so many entrepreneurs burn out long before they ever get to retire. At the center of it all is a single, silent problem: founder dependence.  Kelly connects the dots between the Miracle Hour, quality of life, retention-first growth, and what it actually takes to build a business that can run, sell, and grow without you. She also announces an exciting series coming up while she steps away for a family sabbatical.  This episode is a wake-up call for any entrepreneur who started their business for freedom and finds themselves further from it than the day they started. Timestamps: 00:45: Why over 75% of businesses never exit, and what the three possible destinations for every business are 04:15: Identifying your quality of life goals? 07:00: Why business owners keep saying "I'll do it when" (and the mindset shift required to stop waiting) 11:30: Why being the only salesperson in your business means you've built your own jail cell 14:00: The danger of layering strategy on broken fundamentals, and why million-dollar funnels can still bankrupt you 17:00: Scale comes from retention, not acquisition: why chasing growth with broken fundamentals is a never-ending trap 20:00: The four Rs of the Miracle Hour: renewals, referrals, reactivations, and results (and why they come before new customer acquisition) 23:00: The real math behind "million-dollar launches" and why profit is the metric that actually matters 25:30: How to know if you have the wrong people in your business  Resources: Order The Miracle Hour book on Amazon: https://a.co/d/09Z6iunb Get the free audiobook by sending your Amazon receipt to: miraclehourbook@kellyroachinternational.com Join The Virtual Business School: https://www.virtualbusinessschool.com/virtual-business-school Grab Kelly's book Bigger Than You: The Entrepreneur's Guide to Building an Unstoppable Team: https://a.co/d/0510sP0s Subscribe to Kelly's Substack: https://kellyroachofficial.substack.com/subscribe

    29 min
  6. May 21

    1143. The Five Reasons Your Business Isn't Growing as Fast as It Should

    When your business is not growing as fast as it should, the temptation is to look outward for the reason. It's the ads. The team. The market. The algorithm. The economy. But in almost every case, it's' something else.  In this solo episode, Kelly breaks down the five core reasons business owners tend to allow complexity into their businesses, and why eliminating it, not adding to it, is almost always the fastest path to growth. Drawing from her work helping entrepreneurs implement the Miracle Hour and what she has observed in the businesses growing fastest right now, Kelly unpacks the patterns that are silently killing growth across the online business space. From the impatience that causes us to layer more onto things that would have worked if we had just let them play out, to the comparison that gets us on board with strategies we never should have touched, to the lack of self-trust that has us bouncing between paths that were never meant to look the same — this episode is equal parts business strategy and leadership philosophy. It is also one of the most important episodes Kelly has recorded this year. Because the same things that must be present to keep a business simple, courage, conviction, self-trust, and faith, are the exact same things that are required to scale your sales. Simplicity scales. Complexity kills. And this episode will show you exactly where complexity is coming from and how to stop letting it in. Timestamps: 00:45: The three core things standing in the way of rapid business growth 05:30: Why there is nothing that will slow you down more in business than attempting a shortcut 06:30:Why adding more marketing to a broken conversion system just gives you a bigger broken conversion system 09:00:The difference between trying to get more traction on social media and building a system to convert social media visibility into real revenue 10:30: Comparison, and why it is sneakier than most people think 12:30: Why complexity happens when we say yes to too many things, and why sometimes the most powerful growth strategy is knowing what you will not do 14:00: Why asking why three times reveals a completely different root cause than what appears on the surface 16:30: The most unsexy business proposition on the planet, and whyit is actually the root cause solution most businesses are missing 18:00: Why most business owners believe more leads will solve their problem, when they actually have a conversion problem 19:30: How conflicting feedback from multiple sources keeps businesses stuck in circles 21:00: God isolates you before he elevates you: why your path is not meant to look like anyone else's and what happens when you try to change it so that it does 22:00: How self-trust, faith, and self-leadership fuel both business simplicity and sales growth (and why the same things required to keep a business simple are the same things required to scale it) div]:bg-bg-000/50 [&_pre>div]:border-0.5 [&_pre>div]:border-border-400 [&_.ignore-pre-bg>div]:bg-transparent [&_.standard-markdown_:is(p,blockquote,h1,h2,h3,h4,h5,h6)]:pl-2 [&_.standard-markdown_:is(p,blockquote,ul,ol,h1,h2,h3,h4,h5,h6)]:pr-8 [&_.progressive-markdown_:is(p,blockquote,h1,h2,h3,h4,h5,h6)]:pl-2 [&_.progressive-markdown_:is(p,blockquote,ul,ol,h1,h2,h3,h4,h5,h6)]:pr-8"> _*]:min-w-0 gap-3 standard-markdown"> Resources: Join The Virtual Business School: https://www.virtualbusinessschool.com/virtual-business-school  Order The Miracle Hour book on Amazon: https://a.co/d/09Z6iunb Grab Kelly's book Bigger Than You: The Entrepreneur's Guide to Building an Unstoppable Team: https://a.co/d/0510sP0s  Subscribe to Kelly's Substack: https://kellyroachofficial.substack.com/subscribe

    24 min
  7. May 18

    1142. Live Streaming Is About to Blow Up Again (And Here's How You Should Prepare).

    People are glazing over AI-generated content. They are spending less time online. They want interaction, and they are going to find it in live experiences, intimate offline settings, and live streams from real people who actually show up. In this solo episode, Kelly lays out the big picture strategy she has been sharing with her private clients: the marriage of three signature methodologies that she believes will define who wins in the next era of business. The Miracle Hour for 1:1 high-ticket relationship building. Live launch for bringing hundreds of clients in at a time through one-to-many selling. And single sessions that sell as the consistent trigger event mechanism that keeps conversations alive, funnels full, and teams selling every single day. Kelly also breaks down why the live launch became the villain over the last couple of years (and why blaming the methodology instead of identifying the market shift was the mistake that sent so many business owners chasing funnels, evergreen, and other bright shiny objects that never delivered).  The pendulum is swinging back. The business owners who get ahead of it now, and spend June, July, and August dialing in their live selling skills, are going to be so far ahead of the curve by the time the rest of the market catches up. This is the episode to share with every entrepreneur you know who is still trying to figure out where to focus right now. Timestamps: 00:45: How the Miracle Hour, live launch, and low-ticket social selling work together as a complete ecosystem 02:30: The origin of the Live Launch method: how Kelly stripped away all the complexity and built the simplest version that actually worked 04:30: Why the live launch did not stop working, and why blaming the methodology instead of the market shift was the mistake that sent people chasing the wrong things 06:00: The light launch: what it is, how Kelly uses it now for low-ticket products, and how the Miracle Hour experience kicked off the VBS light launch 07:30: Why it is time to dust off your live launch and live streaming skills right now, before everyone else catches on 09:00: Trigger events: what they are, why most businesses do not have enough of them, and why your team cannot make daily sales without them 11:00: Why Substack live streaming is one of the best kept secrets in the market right now and why the window to get in is still open 12:30: The prediction: by fall, everyone will be back to live streaming and the business owners who are already there will be so far ahead of the curve 14:00: How to spend the summer months dialing in live selling, light launching, and Miracle Hour so you are ready when the pendulum swings 15:30:  Miracle Hour plus live launch plus single sessions that sell, and how AI fits into the back end of all of it Resources: Grab the Live Launch Method book on Amazon: https://www.amazon.com/Live-Launch-Method-Simplicity-Strategy/dp/0578671182  Purchase the replay of the Single Sessions That Sell intensive: https://accelerator.virtualbusinessschool.com/single-session-intensive  Purchase the replay of the Substack Mastery intensive: https://accelerator.virtualbusinessschool.com/substack--92237  Join Virtual Business School for weekly guided Miracle Hour sessions, Closing Mastery with Kelly, and monthly marketing masterclasses with Danielle: https://www.virtualbusinessschool.com/virtual-business-school  Learn about VBS Gold the next level mastermind above Virtual Business School including monthly networking, intensives with Kelly and Danielle, and advanced growth strategy for multi-six to seven figure business owners: email nicole@kellyroachinternational.com to discuss.

    18 min
  8. May 14

    1141. Breaking Free from the Paralysis of Possibility: Where to Actually Start with AI in Your Business with Lauren Goldstein

    Most business owners are either drowning in AI rabbit holes or frozen by the paralysis of possibility. They know they should be doing more with AI. They just do not know where to start, what to focus on, or how to implement it without breaking what is already working. In this episode, Kelly sits down with Lauren Goldstein,  the Biz Doctor, a business consultant who spent 15 years helping entrepreneurs go from operator to owner through better teams, operations, and systems. And now, she is adding AI to the mix in a way that actually makes sense for real business owners running real companies. Lauren breaks down the three levels of AI most people do not even know exist, why 95% of AI projects produced zero profitable return last year, and the simple RATs framework that tells you exactly where to start. She also shares the AI workflows that have saved her clients at least five hours a week  (including a chief of staff agent, inbox triaging, and meeting prep) and walks through how she used AI to build a relationship capital database from six years of emails, her entire LinkedIn network, and her calendar in under ten minutes. This is not a conversation about chasing the newest tools or building 50 AI agents. This is about keeping it simple, going a mile deep and an inch wide, and using AI to do the business basics better than ever before. Timestamps: 00:45: Lauren's background: from pediatric neurology and epilepsy research to business consultant and the Biz Doctor 03:00: The two qualities every business owner needs that Lauren's mentor spotted in her — diagnosis and creative problem solving 05:00: The two extremes business owners fall into with AI and how to find the middle 06:30: The three levels of AI, and why most people never get past level one 07:30: Why if you are not getting great results out of AI you are probably not getting great results out of your team either 08:30: The RATs framework, and why five minutes a day adds up to a month of lost time every year 10:00: Why you cannot implement AI on a broken process, and what to build first 11:30: When in doubt ask the LLM: how to use Claude as a thinking partner to figure out what to systematize 12:30: The top three AI workflows saving clients five plus hours a week — chief of staff, inbox triaging, and meeting prep 15:00: The step by step for building a workflow: triggers, actions, and why agents fall on their face when we try to make them do everything 16:30: What is working best: getting everything out of your brain and into documents, going a mile deep on one platform, and asking the right questions 18:00: The traps to avoid: dabbling on every platform, chasing the shiny new thing, and building cool things that do not move the needle 19:00: How Lauren used AI and the Miracle Hour together, building a relationship capital database from six years of emails, LinkedIn, and her calendar in under ten minutes RESOURCES:  Join Lauren's next AI workshop and use code KELLY for $50 off: https://www.goldenkeypartnership.com/ai/ Build your first AI workflow with Lindy.ai - use https://try.lindy.ai/lauren to get a free trial and 50% off Listen to Lauren's podcast:  https://podcasts.apple.com/podcast/the-biz-doctor/id1618773779

    23 min
4.9
out of 5
921 Ratings

About

Looking for mentorship from someone who has a track record of business success? Want to learn how to build a 1% lifestyle and develop the mindset of a champion? Are you a business leader looking to 10x your results so you can build your dream life? If you are unwilling to settle for the status quo, and looking for real, honest, business, leadership, and mindset conversations... look no further. Tune in each week to learn from Kelly Roach, a former Fortune 500 executive and NFL cheerleader turned 8-figure CEO. Kelly built her company to over 7 figures WHILE working as a senior VP in her corporate job, then in less than 18 months went from 7 to 8-figures. For the past 10 years, she's disrupted the coaching space, published best-selling books, won The Inc 5000 award (and several other major awards), built this top-ranked podcsat, and helped 100s of entrepreneurs create their dream lives, all while being a present wife and mom. In each episode, Kelly shares the truth about what it takes to win in business and life. No fluff. No nonsense. Just the real deal truth behind what's required to achieve 1% success. If you are committed to creating wealth, health, happiness, and massive impact in all areas of your life, subscribe now!

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