Prompted: AI, People and the Creative Spark

Canva

As AI evolves from just a tool to a trusted collaborator, the creative process is being rewritten. Prompted: AI, People and the Creative Spark is a show about this new era, when human inspiration meets artificial intelligence, and new forms of creativity, leadership, and invention take shape. Hosted by Canva’s Co-founder and Chief Product Officer, Cameron Adams, each episode brings you insight and direction from the leading voices at the intersection of AI and human ingenuity. These are the thinkers and builders reimagining what’s possible when we start treating AI as a co-creator. If you're curious about the future of creativity, and the people bold enough to shape it, you're in the right place.

Episodes

  1. Inside OpenAI’s Research-Led Growth with OpenAI Head of Revenue Ashley Kramer

    5 DAYS AGO

    Inside OpenAI’s Research-Led Growth with OpenAI Head of Revenue Ashley Kramer

    OpenAI Head of Revenue Ashley Kramer joins Cam Adams to discuss how her revenue team is using AI to get ahead. She unpacks how her team bridges research and real-world results, turning powerful models into tools that transform how people work. Ashley also explains how the most boring AI use cases can spark the most valuable“aha” moments, and how OpenAI customers are scaling AI adoption from the top down. Cam’s notes on Substack: promptedwithcam.substack.com Key Quotes “Sometimes the boring, simple thing is the biggest aha moment for a customer.” “You can’t scale headcount forever—but you can scale with AI.”  “There has been this fear for a while of will AI replace me? And the answer is not if you know how to leverage it properly, it will really take you to the next level.” Timestamps 00:14 — Meet Ashley Kramer, Head of Revenue at OpenAI 01:16 — The 1999 World Cup moment that shaped her leadership mindset 04:00 — The airplane story that changed how she saw AI’s potential 07:00 — From GitLab to OpenAI: chasing the next frontier 08:08 — Bridging research and real-world value 09:42 — How OpenAI turns breakthroughs into business impact 11:40 — Inside OpenAI’s research-led growth model 14:35 — What OpenAI learns from enterprise partners like Moderna 15:00 — Why small wins drive big AI adoption 20:25 — AI success stories (Moderna’s approach) 22:26 — Building “Ashley Comms GPT” to streamline communication 25:18 — Coaching sales teams with AI avatars and voice agents 27:31 — How experimentation fuels OpenAI’s best ideas 28:55 — The “make it stronger” lesson on prompting 30:30 — Why creativity is still underused in ChatGPT 33:08 — How creatives are evolving with AI tools 34:22 — Making the world AI fluent: training and certifications 35:45 — What’s next for OpenAI’s growth 36:48 — Ashley’s All Star Creative Team 38:40 — Designer Reveal 40:24 — Rapid-fire  42:00 — Cam’s Key Takeaways Links Check out Ashley, Emily, and AI's creation  Subscribe to the Prompted Newsletter Cam on LinkedIn Ashley on LinkedIn Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    44 min
  2. Why Default AI Will Fail, and What Will Win Instead with Box CEO Aaron Levie

    28 OCT

    Why Default AI Will Fail, and What Will Win Instead with Box CEO Aaron Levie

    Box Cofounder and CEO Aaron Levie joins Cameron Adams to explore how AI is transforming creativity, scale, and ambition inside organizations. Aaron shares how teams can turn data into a superpower, reinvent their ways of working, and unlock new opportunities to multiply their impact, all while keeping human creativity and judgment at the center. He also discusses how startups can now compete at scale from day one and how abundance thinking should shape what comes next. Cam’s notes on Substack: promptedwithcam.substack.com   Key Quotes“If you're in any creative role, the impact and leverage you have is truly 10 to a hundred times more than it was five or 10 years ago.” “A three or five person company now has the impact of a 50 person company.” “We should just start to think about this more as a technology for delivering abundance.” Timestamps00:40 — Welcome + Intro to Aaron Levie 01:25 — The Prompt: Magic Camp and the spark of creativity 05:41 — What “being human” means in the age of intelligent tools 16:47 — Why intentional workflow design is essential 17:37 — The rise of prompt-driven companies 19:04 — Data is back: turning unstructured information into an advantage 28:02 — Abundance thinking and removing long-standing bottlenecks 28:31 — Creativity in every corner of the enterprise 30:47 — Failing fast and building a culture of experimentation 32:44 — Being more ambitious with what you ask AI to do 36:14 — Starting Box today: how AI changes what’s possible 40:05 — Differentiation and the importance of human spirit 41:48 — All-star creative team picks 42:56 — Magic Camp designer reveal 44:44 — Rapid-fire questions Links See Japes, Aaron and AI’s creative collaboration  Subscribe to the Prompted Newsletter Cam on LinkedIn: https://www.linkedin.com/in/themaninblue/ Aaron on LinkedIn: https://www.linkedin.com/in/boxaaron/ Aaron on X: https://x.com/levie Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    49 min
  3. Agents, Metaprompting and Tech-powered Parenting with HubSpot CTO Dharmesh Shah

    14 OCT

    Agents, Metaprompting and Tech-powered Parenting with HubSpot CTO Dharmesh Shah

    HubSpot Cofounder and CTO, Dharmesh Shah, joins Cameron Adams to explore how AI agents are reshaping work, leadership, and creativity. From culture-as-a-product to tech-powered parenting, Dharmesh shares insights into why he’s still betting on humans, even in the age of powerful AI tools. From building culture as a product to tech-powered parenting, Dharmesh shares insights into why he’s still betting on humans,  even in the age of powerful AI tools. Cam’s notes on Substack: promptedwithcam.substack.com Key Quotes:  “Culture is the product you build for your team.” “I think of an AI agent as a very adept intern… But when they show up for their first day of work, they don’t know about your business, they don’t know about your policies, they don’t know about their teammates. They don’t know anything other than all the external training that they’ve had.” “In a way, creativity is combining primitives that already exist in novel and unique ways… AI is good at connecting the dots ” “Money is still on the humans. I’m sorry. Humans powered by AI — if they want to use AI, fine — but I want someone that’s got that taste.” Timestamps  00:40 Welcome + Intro to Dharmesh 01:28 The Prompt: The Casio keyboard that changed Dharmesh’s life 03:47 The spark behind Agent.ai and its growth to 2M users 06:13 Dharmesh’s process for building agents  07:04 Can AI truly be creative?  11:47 Hybrid teams: will agents ever be true teammates? 15:12 The “adept intern” analogy and why onboarding matters 17:57 How AI amplifies creativity across writing, design, and music 20:01 Meta prompting: Dharmesh’s trick for better results 23:56 Culture is a product — lessons from HubSpot 28:19 Tech-powered parenting and raising the next generation with AI 32:00 Sorry, Must Pass: Dharmesh’s philosophy on focus 33:15 Outcome-based pricing: can you charge for creativity? 37:10 Money still on the humans — why taste and judgment matter 40:04 All-star creative team picks 43:00 Designer reveal with Paolo 44:52 Rapid-fire questions Links See Paolo, Dharmesh and AI’s creative collaboration  Subscribe to the Prompted Newsletter Cam on LinkedIn: https://www.linkedin.com/in/themaninblue/ Dharmesh on LinkedIn: https://www.linkedin.com/in/dharmesh/ Agents.ai  Simple.ai Newsletter MetaPrompt.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    49 min
  4. Friction, Feedback and the Future of Creative Work with Designer Pablo Stanley

    29 SEPT

    Friction, Feedback and the Future of Creative Work with Designer Pablo Stanley

    Designer, illustrator, and creative entrepreneur Pablo Stanley joins Cameron Adams, to explore how AI is transforming creativity. From vibe coding and cultivating taste to the rise of hyper-personalized content, they dive into how AI is reshaping the creative process. Pablo shares his thoughts on the role of taste, the importance of friction and how he uses vibe coding to bring prototypes to life.  Cam’s notes on Substack: promptedwithcam.substack.com Key Quotes:  “AI can do a lot of stuff. It can do volume and it can do it really quick and can give you all the different options, but taste will allow you to know what to ask from it.” “We’re on the sidelines looking at the robot surf and saying like, no, you’re doing the surfing wrong, but the robot is doing the surfing. It’s the fun part, you know?” “I wish sometimes that LLMs…potentially have a slider or something that’s the friction slider…at the moment, it feels like it’s all the way up and it’s always…just like a yes man, and it’s always saying, yes, you’re the best.” “Taste is a skill that you have to develop. It’s a skill that comes with privilege too.” Timestamps  00:44 Welcome + Intro to Pablo 02:03 The prompt - from Pablo’s head, to the page, to AI  05:47 From six-finger hands to stunning renders: how fast AI has improved 06:23 Low-risk projects and AI experimentation 08:50 Building Lummi & real team workflows (language, contracts, ops) 15:28 “AI makes volume, taste makes value” — the privilege of developing taste 18:56 Hyper-personalized feeds, Minority Report vibes, and brand content 23:03 Creative friction: do we need a “friction slider” for AI feedback? 27:44 Vibe coding: creating fast prototypes (+ Taco cameo 🐶) 35:07 All-Star Creative Team 37:41 Designer Reveal: Check out Alvin, Pablo and AI’s collaboration  39:45 Rapid-fire questions Links:  Cam on LinkedIn Pablo on LinkedIn See Pablo’s sketch and Alvin, Pablo and AI’s creative collaboration Subscribe to the Prompted Newsletter Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    44 min

  5. 18 SEPT

    Welcome to Prompted: AI, People and the Creative Spark

    As AI evolves from just a tool to a trusted collaborator, the creative process is being rewritten. Prompted: AI, People and the Creative Spark is a show about this new era, when human inspiration meets artificial intelligence, and new forms of creativity, leadership, and invention take shape. Hosted by Canva’s Co-founder and Chief Product Officer, Cameron Adams, each episode brings you insight and direction from the leading voices at the intersection of AI and human ingenuity. These are the thinkers and builders reimagining what’s possible when we start treating AI as a co-creator. If you're curious about the future of creativity, and the people bold enough to shape it, you're in the right place. Links Sign up for our newsletter Find Cam on LinkedIn Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    1 min

Trailer

About

As AI evolves from just a tool to a trusted collaborator, the creative process is being rewritten. Prompted: AI, People and the Creative Spark is a show about this new era, when human inspiration meets artificial intelligence, and new forms of creativity, leadership, and invention take shape. Hosted by Canva’s Co-founder and Chief Product Officer, Cameron Adams, each episode brings you insight and direction from the leading voices at the intersection of AI and human ingenuity. These are the thinkers and builders reimagining what’s possible when we start treating AI as a co-creator. If you're curious about the future of creativity, and the people bold enough to shape it, you're in the right place.

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