The Compete Network

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Canal • 6 programas

Marketing

Marketing

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Economía y empresa

Economía y empresa

Cada semana
Profesiones

Profesiones

13/12/2022
Marketing

Marketing

16/11/2023
Marketing

Marketing

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Profesiones

Profesiones

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11/05/2022

#38 - Success-ifying Competitive Enablement | Clara Smyth, Brandon Bedford

Adam is joined by Slack's Sr. Product Marketing Manager Clara Smyth and Klue's Competitive Enablement Manager Brandon Bedford for this month's edition of Competitive Enablement LIVE. The trio dive into the reporting and best practices that build the foundation for a successful compete program. Best of all, we hear from friends of the Competitive Enablement like Airtable's Alex McDonnell and Pierre Hiller from Veeam Software as they jump on the mic to share their comments and questions. Timestamps (08:31) Clara's reaction to PMA's State of CE report (11:13) Why CE reporting saved Clara's career (12:57) Where you should focus your reporting efforts (17:24) Why stakeholder engagement is key to success (22:49)The rapid response approach (25:17) Dealing with ad hoc requests (29:29) Sharing your prioritization efforts with the org (32:50) Doing things that don't scale (36:40) Why a sales first approach is key to success (37:38)Mastering tactical deal support (38:57 )Proving impact to sales reps (53:47) Tiering your competitors Watch past episodes of Competitive Enablement LIVE here Don't forget to sign up for our weekly Coffee & Compete Newsletter for your weekly dose of the best competitive content in the business. To subscribe, visit https://klue.com/newsletter Host: Adam McQueen Producer: Ben Ronald About Klue: Klue provides a lens into your competitor’s world, continuously updating and connecting dots to help you win more business. It’s a new way to capture, manage, and communicate market insights from the web and across the company, in platforms you already use. Host: Adam McQueen Production: Grayson Ottenbreit Check out past episodes and more great compete content like the Competitive Enablement Show, only on the Compete Network, powered by Klue. About the Compete Network: The Compete Network is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.

11/05/2022

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1 h y 1 min
04/04/2024

The Best Product Launch of the 20th Century

In this episode, Tamara, Andy and Jason compete to present the best product launch from the 20th century... or the best pre-internet launch... or the best non-tech lau- YOU GET IT. It's a good one. REMEMBER, this show is a competition, so someone will be crowned winner at the end: whoever presents the best case for their product. CREDITS: Hosts: Andy McCotter-Bicknell, Tamara Grominsky and Jason Oakley Producer: Grayson Ottenbreit The Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community. TIMESTAMPS: (00:00:00) Introduction (00:04:05) Launch #1: The Michelin Guide (00:13:23) Launch #2: Air Jordans (00:24:40) Launch #3: The Engagement Ring (00:39:08) And the winner is...

04/04/2024

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42 min
26/08/2022

S2 Episode 13: Robin & Indy's Excellent Adventure (Positioning to W.I.N at Salesforce, Google, Linkedin, Box & more)

What does it take to win at an enterprise, high-growth company? And how can product marketing chart the course? It all comes down to three key decisions product marketing leaders need to make to W.I.N.: WHO you are going to win with and WHO you are going to win against IMPACT your product provides to your customerNARRATIVE you need to craft to convey your value In this episode of the Marchitect, Jorge Soto, from Reprise and I chatted with two seasoned enterprise marketing executives who gave us their expert take on how product marketing can position companies to W.I.N. In this episode, you’ll learn from Robin Daniels (Ex. LinkedIn, Salesforce, Box), and Indy Sen (Ex. Google, Salesforce, Box).

26/08/2022

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1 h y 5 min
12/10/2023

S3 Episode 7: Transform Your Sales Pitch in 8 Steps with April Dunford

Did you know that 40-60% of B2B software purchases end in no decision? Oftentimes, buyers let the deal go because they can't figure out how to confidently make a decision—they’re more worried about messing up than they are about missing out. And we can do better. Enter April Dunford, best-selling author, founder at Ambient Strategies, and Queen of Positioning sits down with our host, Rowan Noronha to to recap her core tenets of successful positioning and share tangible insights from her latest book, Sales Pitch. April shares how well-defined positioning can be a powerful efficiency tool for B2B companies because positioning means focus, and focus avoids waste. But positioning alone is not going to ensure your success in 2023 and beyond. You need a second tool to drive growth efficiency—a sales pitch. If positioning is your tool for efficient acquisition and go-to-market, a sales pitch is your tool to drive velocity. April masterfully shares how to transform your positioning into a sales pitch guaranteed to put your best foot forward. In this episode, you’ll learn: The 5 key components of positioning and how they correlate to your sales pitch.How to craft a successful sales pitch (based on your positioning) in 8 steps.Why you should always start your sales pitch with your insight into the market.Jump into the conversation: (01:00) Why Do We Need Better Positioning? (06:30) 5 Key Components of Positioning (13:00) Creating a Sales Pitch Based on Insight & Value (20:00) 8 Components of A Successful Sales Pitch (45:000 How to Test Your New Sales Pitch So join us as April Dunford shares her insights on developing a well-structured sales pitch that aligns with the company's positioning, testing and iterating the pitch, and achieving alignment between marketing and sales. A must-listen for product marketers and B2B CMOs looking to improve their positioning and sales strategies. Connect with April: https://www.linkedin.com/in/aprildunford/ Order her book, Sales Pitch: How to Craft a Story to Stand Out and Win: https://www.amazon.com/Sales-Pitch-Craft-Story-Stand/dp/1999023021/ref=sr_1_1?crid=1BBS4444TKYE9&keywords=april+dunford&qid=1695046839&sprefix=april+dunford%2Caps%2C106&sr=8-1 Connect with Rowan: https://www.linkedin.com/in/rowan-noronha/ Product Marketing Community: https://www.productmarketingcommunity.co/ Presented by Pavillion https://www.joinpavilion.com/ Powered by Casted https://www.casted.us/ Produced by Share Your Genius https://www.shareyourgenius.com/

12/10/2023

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52 min
23/06/2021

#7 - Training Sales to use Competitive Intelligence | Colby Kennedy, Product Marketing Manager, Reputation

Adam is joined by Colby Kennedy, Product Marketing Manager @ Reputation, to share his best tactics for training sales to use competitive intelligence during a deal. In the episode, we talked about the starting point for Colby’s competitive program, what he’s done to translate raw intel into concise, usable competitive content for salespeople, and the strategies he uses from his teaching background to train end-users to become more comfortable using competitive intelligence. Host: Adam McQueen Production: Grayson Ottenbreit Check out past episodes and more great compete content like the Competitive Enablement Show, only on the Compete Network, powered by Klue. About the Compete Network: The Compete Network is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.

23/06/2021

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43 min
02/10/2024

Captain Your Launch: Mastering B2B Product Launches w/ Tamara Grominsky & Beth Caplow

Discover how product marketers can elevate B2B product launches by becoming the orchestrators of cross-functional teams, driving alignment among diverse audience segments, and leveraging innovative enablement strategies. In this episode, expert guests Tamara Grominsky, Julien Sauvage, and Beth Rogers share their experiences and insights on successful launch cadences, trend jacking, and creating proactive market strategies. Hosts: Rowan Noronha & Julien Sauvage Guests: Tamara Grominsky & Beth Rogers Producer: Grayson Ottenbreit Editor: Stephen Despins TIMESTAMPS: (00:00:00) Introduction (00:01:53) Exploring Product Launches (00:03:57) The Role of Product Marketing in Launches (00:06:22) Creating Alignment in Product Launches (00:09:06) Establishing Launch Teams (00:17:21) Prioritizing Market Segments in Launches (00:20:22) Setting Objectives and KPIs for Launches (00:30:14) Crafting the Launch Plan (00:48:05) Engaging and Enabling Sales Teams (00:54:17) Coordination and Cadence of Product Launches

02/10/2024

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1 h y 3 min
17/05/2023

#75 - Chris Orlob: Competitive Selling Techniques

Adam is joined by former Gong Head of Sales Chris Orlob to talk about competitive selling techniques Chris swears by. Chris dives into why you'll lose deals if you wait too long to deploy competitive selling tactics, how to win your unfair share of deals by rigging the deal cycle in your favour, and why you should be looking for weaknesses in your competitor's main strength. Learn more about Chris here. Key Moments: (00:02) Welcome to the Competitive Enablement Show (03:51) Does sales experience make you a better product marketer? (8:24) How to win your unfair share of deals (14:10) Competing with Chorus head-on (16:33) Why competitive selling should happen at the beginning of the deal cycle (22:36) How Chris enabled sellers at Gong (28:35) Using your head and your hands to win deals (30:15) Three sales strategy takeaways (35:10) Rapid fire! Don't forget to sign up for our weekly Coffee & Compete Newsletter for your weekly dose of the best competitive content in the business. To subscribe, visit https://klue.com/newsletter Team: Host: Adam McQueen Producer: Ben Ronald Post Production: Grayson Ottenbreit Audio Editor: Michael Panes Music Credits Intro Music: The Podcast Intro by Music Unlimted Rapid-Fire Music: Los Angeles by Muzaproduction About Klue: Klue provides a lens into your competitor’s world, continuously updating and connecting dots to help you win more business. It’s a new way to capture, manage, and communicate market insights from the web and across the company, in platforms your team Host: Adam McQueen Production: Grayson Ottenbreit Check out past episodes and more great compete content like the Competitive Enablement Show, only on the Compete Network, powered by Klue. About the Compete Network: The Compete Network is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.

17/05/2023

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39 min
30/05/2024

The Best Category Creating Product

In this episode, Tamara, Andy and Jason compete to present the best product launch video. REMEMBER, this show is a competition, so someone will be crowned winner at the end: whoever presents the best case for their product. CREDITS: Hosts: Andy McCotter-Bicknell, Tamara Grominsky and Jason Oakley Producer: Grayson Ottenbreit Editor: Stephen Despins The Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community. TIMESTAMPS: (00:00:00) Introduction (00:07:21) Launch #1: Netflix (00:17:27) Launch #2: Intercom (00:30:54) Launch #3: 5-Hour Energy (00:42:44) And the winner is...

30/05/2024

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48 min
02/05/2024

The Best Creator Product Launch

In this episode, Tamara, Andy and Jason compete to present the best launch from the best influencer/creators found on LinkedIn. REMEMBER, this show is a competition, so someone will be crowned winner at the end: whoever presents the best case for their product. CREDITS: Hosts: Andy McCotter-Bicknell, Tamara Grominsky and Jason Oakley Producer: Grayson Ottenbreit The Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community. TIMESTAMPS: (00:00:00) Introduction (00:04:29) Launch #1: Justin Welsh's Creator MBA (00:14:22) Launch #2: Steph Smith's Internet Pipes (00:25:08) Launch #3: Jay Clouse's Creator HQ (00:38:36) And the winner is...

02/05/2024

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41 min
07/03/2024

The Best Sidecar Product Launch

In this episode, Tamara, Andy and Jason compete to present the best sidecar product launch. A sidecar product is a free (or very low cost) offering that complements a company’s core product - not every company has one, but that’s why you came to watch this show… to see the very best. REMEMBER, this show is a competition, so someone will be crowned winner at the end: whoever presents the best case for their product. SHOW NOTES: The Leap Tik Tok: https://www.tiktok.com/@the.leap/video/7286098371717123334 Senja Mine My Reviews: https://senja.io/tools/review-mining Fellow Meeting Cost Calculator: https://fellow.app/enterprise/ Shopify Meeting Announcement Media Attention: https://www.forbes.com/sites/benjaminlaker/2023/07/14/to-meet-or-not-to-meet-shopify-puts-a-price-tag-on-time/?sh=3b0682fe7131 CREDITS: Hosts: Andy McCotter-Bicknell, Tamara Grominsky and Jason Oakley Producer: Grayson Ottenbreit The Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community. TIMESTAMPS: (00:00:00) Introduction (00:04:20) Launch #1: The Leap by Thinkific (00:15:32) Launch #2: Mine My Reviews by Senja (00:25:59) Launch #3: The Meeting Cost Calculator by Fellow.app (00:37:55) And the winner is...

07/03/2024

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43 min

The Compete Network is the home of the best shows, events, and resources on competing. Created in partnership with the top product marketing, competitive intelligence, and go-to-market voices in the business. Powered by Klue.

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The Compete Network

Top programas

#38 - Success-ifying Competitive Enablement | Clara Smyth, Brandon Bedford

The Best Product Launch of the 20th Century

S2 Episode 13: Robin & Indy's Excellent Adventure (Positioning to W.I.N at Salesforce, Google, Linkedin, Box & more)

S3 Episode 7: Transform Your Sales Pitch in 8 Steps with April Dunford

#7 - Training Sales to use Competitive Intelligence | Colby Kennedy, Product Marketing Manager, Reputation

Captain Your Launch: Mastering B2B Product Launches w/ Tamara Grominsky & Beth Caplow

#75 - Chris Orlob: Competitive Selling Techniques

The Best Category Creating Product

The Best Creator Product Launch

The Best Sidecar Product Launch

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