Rochelle Humes

Shows

Episodes

  1. "Turning Down Victoria Beckham Was One Of My Biggest Fails": Millie Kendall OBE | Ladies Who Launch

    23h ago ·  Video

    "Turning Down Victoria Beckham Was One Of My Biggest Fails": Millie Kendall OBE | Ladies Who Launch

    Millie Kendall OBE has spent more than 30 years shaping the British beauty industry. She launched Shu Uemura and Aveda in the UK, co-founded the iconic makeup brand Ruby & Millie with Ruby Hammer, and now leads the British Beauty Council as its founding CEO. In this episode of Ladies Who Launch, she shares the wisdom, mistakes and reinventions behind a career that has spanned the early days of modern beauty brands. Millie tells Rochelle why she helped launch brands that sold for hundreds of millions without ever owning a stake, why she turned down Victoria Beckham, how Boots backed Ruby & Millie with £7 million to launch the brand, and what it really felt like to walk away from a business with her name on it. In this episode, we cover: Why Millie says it's "invention, not reinvention"Launching Shu Uemura in London and turning a loss into a profit in three monthsThe lesson of not taking equity in the brands she helped buildBuilding Ruby & Millie, from Harvey Nichols and Selfridges to BootsThe Victoria Beckham lipstick she turned downWhy she and Ruby chose to walk away from Ruby & MillieFounding the British Beauty Council and raising the reputation of the beauty industryMillie's advice on pivoting careers, and her money habits If you're building a brand, thinking about your next career move, or want an honest look at how the beauty industry grew, this one is for you. We Are Ladies Who Launch! CHAPTERS 00:00 Millie Kendall Intro 00:36 AD Starling Business 01:08 Reinvention Versus Invention 05:43 Growing Up In Salons 06:32 Shu Uemura Origin Story 10:34 Launching A PR Agency in Beauty 17:13 Meeting Ruby Millie 20:18 £7M Boots Deal And Launch 24:58 Inclusivity And Range Battles 34:30 Control Value Lessons 37:23 Leaving At Peak Growth 43:40 Building British Beauty Council 48:56 Industry Impact In Numbers 52:19 Pivot Advice For Change 57:41 Rocket Round: Money Habits 01:01:30 Financial Mistakes & Lessons 01:03:04 Launch Advice 🔔 New episodes every Wednesday — subscribe so you never miss a launch. #AD Powered by @starlingbank Access Starling Bank here: https://bit.ly/44sEaMf FOLLOW MILLIE Instagram: https://www.instagram.com/milliekendall/ FOLLOW US Instagram: www.instagram.com/weareladieswholaunch/ TikTok: www.tiktok.com/@weareladieswholaunch YouTube: www.youtube.com/@Weareladieswholaunch #LadiesWhoLaunch #MillieKendall #RubyAndMillie #BritishBeautyCouncil #BeautyIndustry #FemaleFounders #BeautyBusiness #RochelleHumes Hosted on Acast. See acast.com/privacy for more information.

  2. Steven Bartlett Gave Me £100K, Then We Grew 600%: Hello Klean | Ladies Who Launch

    Sep 30 ·  Video

    Steven Bartlett Gave Me £100K, Then We Grew 600%: Hello Klean | Ladies Who Launch

    Rochelle sits down with Karlee Zhang, founder of Hello Klean, who opens up about her journey from self-funding an idea that nobody had believed in, to having half a million loyal worldwide customers and expanding into luxury retail spaces. Karlee unpacks the discovery that turned a plumbing issue into a beauty revelation, and the reality of bootstrapping until you find the right investors. From a sealed social strategy to navigating rapid growth, Karlee shares an insight into her honest founder lessons and top tips. In this episode we cover: The moment a plumbing problem became a beauty product The importance of educating consumers, and how Hello Klean earned trust with a free trialHow to navigate retail launches and streamlining the consumer experienceBuilding a social strategy that cuts through the noiseNavigating rapid growth and defining your success If you’re an aspiring innovator with no clue where to start, this one’s for you! We Are Ladies Who Launch! CHAPTERS 00:00 Introducing Hello Klean 04:24 Identifying The Water Origin Problem 07:40 Turning Plumbing Into A Wellness Brand 10:07 Educating Before Selling 13:35 Building Co-Founder Roles Efficiently 15:05 Funding R&D And Our Subscription Model 16:57 Customers Don’t Understand Category 20:04 Social Was Our First Hire 23:13 Building A Brand Narrative 24:45 Balancing Brand and Conversion 26:52 Creating Creator Partnerships That Feel Real 28:00 My Dragons’ Den Experience 34:39 Post Dragons’ Den Growth Surge - 600%! 36:19 Finding The Right Investor Fit 39:54 Expanding Shower Care Category 41:33 Redefining Success Metrics 44:30 Karlee’s Leaving Advice 🔔 New episodes every Wednesday — subscribe so you never miss a launch. FOLLOW HELLO KLEAN Instagram: https://www.instagram.com/helloklean/ Karlee: https://www.instagram.com/karleee/ TikTok: https://www.tiktok.com/@helloklean FOLLOW US Instagram: www.instagram.com/weareladieswholaunch/ TikTok: www.tiktok.com/@weareladieswholaunch YouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

  3. Launching Eulah!

    Oct 7 ·  Video

    Launching Eulah!

    This week on Ladies Who Launch, we're doing something a little different. Instead of sitting down with an incredible woman, we're taking you behind the scenes of the biggest moment of Rochelle's business journey so far: the launch of her skincare brand, Eulah. Watch along as the Eulah launch campaign with Boots comes to life, from the campaign shoot to the launch event, and see what it really takes to build a brand from idea to shelf. The behind-the-scenes moments, the pressure, the people who made it happen, and the launch night that brought it all together. If you've ever wondered what goes on behind a brand launch, this is your front-row seat. Shop Eulah now: https://eulahskin.com/?utm_source=ladies_who_launch&utm_medium=partnership&utm_campaign=eulah_launch We Are Ladies Who Launch! CHAPTERS 00:00 Countdown To Launch 00:21 Nine Days Out 02:13 Podcast And Press Run 04:13 Launch Week Nerves 05:29 Launch Event Setup 07:30 Challenges Of Brand Building 09:27 Event Wrap And Website Rush 10:32 Eulah Launch Goes Live 12:14 Success And Reflections 🔔 New episodes every Wednesday — subscribe so you never miss a launch. FOLLOW EULAH SKIN Instagram: https://www.instagram.com/eulahskin/ TikTok: https://www.tiktok.com/@eulahskin Website: www.eulahskin.com FOLLOW US Instagram: www.instagram.com/weareladieswholaunch/ TikTok: www.tiktok.com/@weareladieswholaunch YouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

  4. ‘Sephora Kids’ & Rochelle Humes On Building A Beauty Brand People Can Actually Afford | The SheerLuxe Podcast

    Sep 25

    ‘Sephora Kids’ & Rochelle Humes On Building A Beauty Brand People Can Actually Afford | The SheerLuxe Podcast

    AD | Tu | https://tuclothing.sainsburys.co.uk/list/the-sheerluxe-edit What does it really take to launch a beauty brand while juggling work, motherhood and nearly 20 years with the same person? This week on the SheerLuxe Podcast, Georgie is joined by Rochelle Humes and Tobi Asare for a wide-ranging conversation covering everything they’re loving, wearing and talking about right now. Rochelle gives us the inside story on Eulah, her new affordable skincare brand, revealing why she stripped back her own routine, her thoughts on the ‘Sephora kids’ generation and how she secured major high-street retailers before launch. Plus, she shares the products she genuinely swears by, her current weight-training routine and why three or four matchas a day is completely normal in her world. Elsewhere, the team discuss the secrets to a long marriage, autumn fashion buys, Gemma Collins, Theo James and why they’re firmly divided over the return of the ‘elevated dry robe’. Expect plenty of recommendations, honest opinions and laughs along the way. Get SheerLuxe Straight To Your Inbox, Daily | http://sheerluxe.com/signup  02:42 Rochelle Humes On Family Trips & Making Memories 07:39 Inside the SKIMS Regent Street Launch Party 10:27 Skincare Ingredient Apps: Helpful Or Scaremongering? 19:43 Why All Women Should Be Weight Training 24:02 Gemma Collins Is A National Treasure 34:10 Marriage Advice After 20 Years Together 38:55 Rochelle Humes' First Meeting With Marvin Was On Kids TV 40:40 Rochelle Humes Introduces Her New Skincare Brand 44:46 How A Celebrity Skincare Brand Gets Into Major Retailers PANEL Georgie Coleridge Cole | https://www.instagram.com/gcoleridgecole/ Tu Blue Stripe Long-Sleeved Shirt | https://on.ltk.com/+_jxSNw8k6XRyne9CrV5Zqg  Gianvito Rossi Leopard 105 | https://on.ltk.com/+a7NHb2S3er0CeOxbDcgWxQ  Tobi Asare | https://www.instagram.com/tobi.asare/  ASOS DESIGN Slinky Shoulder Pad Bodysuit | https://on.ltk.com/+_NwkikCaJxWw7ZtjpVn_qg  The Frankie Shop Skirt | https://on.ltk.com/+OmM9Y3HzEBEV2FFaESuxxw  Rochelle Humes | https://www.instagram.com/rochellehumes/  Alaïa Wedge Sandals | https://on.ltk.com/+yS9IyTBZTpk3eLd8KnCkaw  THINGS WE LOVE Sheerluxe x TU | https://tuclothing.sainsburys.co.uk/list/the-sheerluxe-edit  Form Performance Protein | https://healf.com/en-uk/products/performance-protein-vanilla?variant=42883784868079&selling_plan=6797295855  Black Faux Leather Penny Loafers | https://on.ltk.com/+zNpBRzdCIAncNaG0K-S7Dg  Dark Red Faux Leather Penny Loafers | https://on.ltk.com/+VTyCNtukUcRrleZO0p_t2w  Nº98 Beauty Hydra Bond Hair Masque | https://no98beauty.com/products/hydra-bond-hair-masque?srsltid=AU7gw4WoB7F7vHOdhhKGRcCL81C3UglYUwqccNBrGmhphuWS6l8PdDmC  Philip Kingsley Elasticizer Intensive Treatment | https://on.ltk.com/+REfqXyYPfsndAShoHEw04g  Pilates by Bryony | https://www.instagram.com/pilatesbybryony/  Body By Ciara | https://www.instagram.com/ciaralondon/?hl=en  Astrid Bakery | https://www.astridbakery.co.uk/  Koibird Matcha Marylebone | https://koibird.com/ Stylé – The Paris Edit | https://styleparis.substack.com/  SHOPPING Alaïa Blue Wedge Sandals | https://on.ltk.com/+oLDrAjn0X9GgkMnYyOYu2g  Khaite Sybil Boots | https://on.ltk.com/+dJeyE3vqqtcwIbru9bEQFw  Khaite Eva Draped Pumps | https://on.ltk.com/+Ucl-jwmOJ4EYKcXZnjSXbA  Eulah | https://eulahskin.com/

  5. Astrid & Miyu: From a £500 Website to a £50M Jewellery Brand

    Sep 23 ·  Video

    Astrid & Miyu: From a £500 Website to a £50M Jewellery Brand

    Connie Nam founded Astrid & Miyu from her flat in Notting Hill in 2012, with a £500 website and a bold £2,000-a-month bet on PR she funded from her own savings. Since then, the brand has grown to 30+ international stores and a reported £50 million in turnover. In this episode, Connie breaks down how she built an entirely new jewellery category from scratch, why it took 11 years (not a viral moment) before she felt like she'd actually launched, and the naive assumptions that nearly sank her US and Middle East expansions. She also shares her honest take on why taking investment you don't need might be the biggest mistake a founder can make, and the line she now lives by when it comes to protecting company culture: it takes hundreds of people to build it, and only one to ruin it. In this episode we cover: The moment Astrid & Miyu really took off, and why brand awareness changed everythingHow to find people as passionate as you and filter out bad applesHow to stand out in an overcrowded marketThe realities of launching in the US and what it took to get thereTop founder tips for building a business that lasts If you’re starting out and you feel like your growth is stunted, this one’s for you! We Are Ladies Who Launch!  CHAPTERS 00:00 Introducing Connie Nam 01:51 Starting A Category Scratch 03:05 Taking A Risk on PR 04:44 Making Your First Hire 06:21 Finding Your USP 10:16 Competitor Mindset 14:18 Steady Growth Middle 17:39 The Launch of Astrid & Miyu Piercing  20:00 Expanding Into The US 25:32 Creating The Why For Investment 27:55 What’s Next For Astrid & Miyu 🔔 New episodes every Wednesday — subscribe so you never miss a launch. FOLLOW CONNIE Instagram: https://www.instagram.com/connienam/ Astrid & Miyu: https://www.instagram.com/astridandmiyu/ TikTok: https://www.tiktok.com/@unboxed_podcast FOLLOW US Instagram: www.instagram.com/weareladieswholaunch/ TikTok: www.tiktok.com/@weareladieswholaunch YouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

  6. "Caroline Hirons Was The Biggest Risk I Ever Took": Colette Laxton | Ladies Who Launch

    Sep 16 ·  Video

    "Caroline Hirons Was The Biggest Risk I Ever Took": Colette Laxton | Ladies Who Launch

    Colette Laxton co-founded The INKEY List in 2018 to make skincare less confusing and has since sold over 90 million products worldwide. In this episode, she breaks down exactly how she split her first £300K starting budget between stock, marketing and running costs, including why most of her marketing spend went on one person: Caroline Hirons! We all know the success of The INKEY List but the growth came at a cost. Colette opens up about nearly going bankrupt, the burnout that put her in bed for two weeks straight, and the unpredictability of virality including how a product she never planned to sell became the number one body product on TikTok Shop. It's an honest look at what building a brand from nothing actually takes, budget breakdown included. In this episode, we cover: Leaving a decade-long career at Boots to join a scrappy startup Exactly how she split her first £300K investment Why most of her marketing budget went on: Caroline Hirons The Cult Beauty call on launch day that changed everything Launching The INKEY List into Sephora across North America within six months Nearly going bankrupt, and what it actually takes to get "retail ready" The burnout that put her in bed for two weeks straight How a product she never planned to sell became #1 on TikTok Shop If you’re looking to launch in the skincare space, this one’s for you! We Are Ladies Who Launch! 00:00 Cult Beauty Calls Day One 00:55 Introducing Colette Laxton 03:10 Learning the Corporate Ropes at Boots 10:21 Realising The Skincare Gap 18:41 Leveraging PR for Launch 21:44 Early Funding and Brand Blow Up 27:05 Launching in Sephora US 33:10 Figuring Out Stock and Logistics 37:10 Virality and TikTok Shop 39:09 Our 1 Million Unit Order 40:14 Why Micro Influencers Win 46:23 Leadership at 100 Staff 50:47 Founder Burnout Reality 55:32 Rocket Round 01:06:51 Staying in the Game 🔔 New episodes every Wednesday — subscribe so you never miss a launch. FOLLOW COLETTE Instagram: https://www.instagram.com/colette.theinkeylist/ The Inkey List: https://www.instagram.com/theinkeylist/ TikTok: https://www.tiktok.com/@colette.laxton FOLLOW US Instagram: www.instagram.com/weareladieswholaunch/ TikTok: www.tiktok.com/@weareladieswholaunch YouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

  7. Rochelle's Branding Masterclass: How To Build A Brand People Obsess Over

    Jul 22

    Rochelle's Branding Masterclass: How To Build A Brand People Obsess Over

    In this week's episode of Ladies Who Launch, Rochelle breaks down why the brands that win don't just sell products, they build worlds. This solo branding masterclass covers the full journey, from defining the consumer experience you want to create, to showing up consistently as the brand you've built, and learning when to ignore outside noise versus when a trend is actually worth your energy.  Rochelle walks through finding your creative direction, choosing a brand colour that carries meaning, getting fonts and typography right, and the principle that anchors it all; branding for the customer you want, not the one you already have. In this episode, we cover: Building a world, not just a brand Showing up consistently as the brand you've createdIgnoring outside noise and knowing when a trend is actually worth your energyHow to find your creative and visual direction through brand colour, fonts, and typographyBranding for the customer you want, not the one you already have If you’ve always dreamed of creating a brand but don’t know where to start, this one’s for you. We Are Ladies Who Launch!  CHAPTERS 00:00 Branding Masterclass Intro 01:01 World Building Basics 03:41 Prioritising Feelings Before Design 04:34 Consistency Over Trends 09:00 Founder Storytelling 10:38 Colors, Fonts, and Copy 14:00 How To Design For Your Future Customer 16:14 Final Thoughts 🔔 New episodes every Wednesday — subscribe so you never miss a launch. #AD Powered by @starlingbankapp FOLLOW ROCHELLE  Instagram: https://www.instagram.com/rochellehumes/ TikTok: https://www.tiktok.com/@rochellehumes?lang=en-GB FOLLOW US Instagram: www.instagram.com/weareladieswholaunch/ TikTok: www.tiktok.com/@weareladieswholaunch YouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

  8. The One Piece of Advice Every Founder Needs, ft. Emma Grede, Jo Malone, Sam Faiers & Perrie Sian

    Aug 26

    The One Piece of Advice Every Founder Needs, ft. Emma Grede, Jo Malone, Sam Faiers & Perrie Sian

    This week on Ladies Who Launch, we’re taking a break from regular scheduled programming to revisit some of the most iconic moments of honesty, vulnerability, and advice from previous powerhouse founders, including Emma Grede, Ella Mills, Sabrina Elba, Sam Faiers, Mona Kattan, Amy Liu, Perrie Sian, Conna Walker, Frankie James, Vivien Wong, Aimee Smale, Penelope Cheshire, Ama Hill, Jessica Sepel and Jo Malone. This mastermind compilation is your spark and start to finding your idea and taking the first leap to building the business of your dreams. It includes all of those golden nuggets of advice from our Ladies who’ve Launched; from how to take the first leap, and turn personal problems and passion into purpose-led businesses, to building resilience through startup struggles, influencer growth and unwavering self-belief. In this episode, we cover: Taking the leap & founding from a personal problemTurning your passion into a careerNavigating early startup strugglesThe moment you truly ‘launch’Embracing failure and backing yourself through itIf you’re in need of a reminder of why you started and why you shouldn’t give up, this one’s for you. We Are Ladies Who Launch!  Chapters 00:00 From Fear to First Leap 00:31 Why Founders Start 01:05 How Personal Experience Sparks Ideas 03:05 Believing in Your Product Vision 04:20 Quitting and Going All In 06:18 Starting Small Operations 06:50 Bootstrapping, Solo Hustle and Managing It All 08:34 Launch Breakthrough Moment 09:11 Advice for New Founders 11:03 Why Not Me  🔔 New episodes every Wednesday — subscribe so you never miss a launch. FOLLOW US Instagram: www.instagram.com/weareladieswholaunch/ TikTok: www.tiktok.com/@weareladieswholaunch YouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

  9. "Imposter Syndrome" Isn't Real: Dior Bediako | Ladies Who Launch

    Sep 9 ·  Video

    "Imposter Syndrome" Isn't Real: Dior Bediako | Ladies Who Launch

    Everybody needs a life coach as their bestie, and in this week's episode of Ladies Who Launch, we’re welcoming back Dior Bediako to unpack the raw reality of running a business. We discuss the shocks of entrepreneurship, how to stop taking fails so personally, why being busy ≠ building, and why launching shouldn’t be your goal.  Dior shares her tips on success with tangible weekly goals, structure and accountability that actually create momentum, how to know when to admit something isn't working, and her top advice to beat imposter syndrome without ever using your goals against yourself. Get Dior's design your future-self worksheet: https://pepperyourtalk.kit.com/736ece85c7 In this episode, we cover: Why launching isn't the goal, and the real shocks of running a businessBusy vs building: why doing more ≠ more resultsHow to build structure that sticks: tangible weekly goals, accountability and results over processThe importance of knowing when to pivotMindset resets: stop comparing, stop using goals against yourself and beat imposter syndrome If you’ve ever felt like your goals are bringing you down, this one’s for you! We Are Ladies Who Launch!  CHAPTERS 00:00 Meet Dior Bediako 03:07 Using Business As Growth Tool 06:33 Why You're Busy Vs Building 14:29 Do Less, Get Better Results 18:42 When To Quit & Pivot 21:35 Find Your Bottom Left 25:00 Growth Needs Systems 32:17 Focussing On Being A Future Founder 36:30 How To Find Your Ideal Customer 41:03 Handling Being Copied 49:10 How To Make Decisions Under Pressure 51:28 When To Quit Your Job 57:01 Stop Feeling Behind 01:05:02 Ditch Imposter Syndrome 01:07:04 Final Thanks and Wrap 🔔 New episodes every Wednesday — subscribe so you never miss a launch. FOLLOW DIOR Instagram: https://www.instagram.com/diorbediako/ TikTok: https://www.tiktok.com/@diorbediako FOLLOW US Instagram: www.instagram.com/weareladieswholaunch/ TikTok: www.tiktok.com/@weareladieswholaunch YouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

  10. Introducing Rochelle new skincare brand!

    Sep 2

    Introducing Rochelle new skincare brand!

    The cat's finally out of the bag! After months of hiding logos, dodging your questions, and biting my tongue every time you asked what "Roch Builds a Brand" was really about… I can finally tell you. Welcome to Eulah!  In this episode I'm telling you the full story: where the name came from, the Korean-inspired formulas the whole brand is built around, and how we've somehow managed to bring it to you for £8–£12 a product.  We're launching with 12 products including a gua sha companion that I am OBSESSED with. This is the biggest launch I have ever done and I’m so excited to share it with you.  Sign up at eulahskin.com to be the first to hear more, get early access to products, and find out how to meet Rochelle at launch. We Are Ladies Who Launch!  CHAPTERS 00:00 Introducing Eulah 01:43 Eulah Brand Vision and Pricing 03:39 Where To Shop Eulah 06:14 The Meaning Behind The Brand Name 07:37 Join the Eulah Community 08:38 12 Products Sneak Peek 09:56 Road to Launch Plans 10:50 Expert Doctor Partnership 🔔 New episodes every Wednesday — subscribe so you never miss a launch. FOLLOW EULAH SKIN  Instagram: https://www.instagram.com/eulahskin/ TikTok: https://www.tiktok.com/@eulahskin Website: www.eulahskin.com FOLLOW US Instagram: www.instagram.com/weareladieswholaunch/ TikTok: www.tiktok.com/@weareladieswholaunch YouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

  11. Gigi & Olive: How 4 Business Pivots Built a Seven-Figure Brand

    Aug 5

    Gigi & Olive: How 4 Business Pivots Built a Seven-Figure Brand

    This week, we’re joined by Georgie Le Roux, founder and CEO of Gigi & Olive, the luxury bridal and personalised gifting brand that has grown through four major business pivots and over 85% year-on-year growth. In this episode, Georgie shares the behind-the-scenes reality of building a product based business from manually managing personalised orders in Google Sheets to scaling a luxury brand, navigating operational chaos, and the £30,000 Meta Ads mistake that nearly derailed Black Friday. We also dive into why profit matters more than revenue, how to know when it's time to pivot, building a community-first brand, and the founder lessons no one talks about. In this episode, we cover: The £30,000 Meta Ads horror story every founder should hearWhy Gigi & Olive pivoted four times before finding its winning modelThe operational reality of running a personalised product businessWhy chasing revenue can be a dangerous growth strategyHow customer obsession became Gigi & Olive's biggest competitive advantageThe Gigi & Olive podcast is launching September 2026Building a luxury brand through community, not just marketingThe mindset shifts every founder needs to scale with confidence Whether you're building an e-commerce brand, scaling a business, or simply love hearing the real stories behind successful founders, this episode is packed with honest lessons and practical insights. We Are Ladies Who Launch!  CHAPTERS 00:00 Meet Georgie Le Roux, founder of Gigi & Olive 01:57 Introducing Gigi & Olive 05:47 How to Track Trends in Products 07:31 First Big Pivot to Own Designs 09:25 Building Personalisation Operations 14:06 Scaling Without Chaos 19:46 Serving the Same Customer in Multiple Ways 26:49 Meta Ads Horror Story 28:43 Building Brand Through Word Of Mouth 30:40 Next Business Pivots & Mindset 33:15 Building Luxury in Crowded Market 40:30 Building a Strong Brand Intentionally  41:24 The Gigi & Olive Podcast 43:35 Rocket Round  46:01 Phone Habits And Sleep 47:30 Profit Over Top Line 53:56 Financial Priorities And AI 56:47 Founder Boundaries As A Mum 59:32 Niche Brand Power Move 🔔 New episodes every Wednesday — subscribe so you never miss a launch. #AD Powered by  @StarlingBankApp   Find out more about Starling Business here: https://bit.ly/44sEaMf:  FOLLOW GEORGIE  Instagram: https://www.instagram.com/georgieleroux/ Gigi and Olive: https://www.instagram.com/gigiandolive_/ FOLLOW US Instagram: www.instagram.com/weareladieswholaunch/ TikTok: www.tiktok.com/@weareladieswholaunch YouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

  12. She's Making AI-Generated Foundation In 90 Seconds | Ruth De Leo, DCYPHER Beauty

    Aug 19

    She's Making AI-Generated Foundation In 90 Seconds | Ruth De Leo, DCYPHER Beauty

    Have you ever experienced having to mix 3 different foundations just to find your shade? Well your problems have been sold because DCYPHER Beauty is the World’s first beauty tech brand creating formulations from scratch, one at a time, personalised in minutes.  In this week's episode, Rochelle sits down with Ruth De Leo, skincare founder of DCYPHER and mentee of Charlotte Tilbury, to share how AI-powered shade-matching is solving the personalisation problem no beauty giant could crack.  We discuss the real expectations vs reality of launching a brand, learning from the best brands in the industry, and the non-negotiables that keep DCYPHER running. Ruth gets honest about founder life, unexpected customer feedback, and the advice she wishes she never listened to. In this episode, we cover: Ruth’s beauty-industry background and discovering the gap in the market that sparked the brand.Charlotte Tilbury mentorship that impacted her career.How AI and personalisation formulas solved the universal shade-match struggle.The expectations vs reality of starting up, and how she switches off.Business non-negotiables, the advice she ignores, and Ruth’s top tip. If you’ve ever wanted to learn how technology can benefit skincare, this one’s for you. We Are Ladies Who Launch!  Chapters 00:00 Industry Meets Problem 01:59 Pain Points & Waste In Makeup And Waste 06:33 Scaling Brands And Building Confidence 07:44 Charlotte Tilbury Lessons On Trust 17:49 DCYPHER Tech Explained 26:08 Launching In John Lewis 34:55 Data Driven Foundation Formulas 36:49 Fast Track Personalised Lip Products 41:02 Switching Off As A Founder 43:31 Learning To Let Go 48:35 John Lewis Launch Moment 51:45 Advice Regrets And Lessons 57:30 Why Its Important To Obsess Over The Problem 🔔 New episodes every Wednesday — subscribe so you never miss a launch. FOLLOW RUTH  Instagram: https://www.instagram.com/ruthxdcypher/ DCYPHER: https://www.instagram.com/dcypherbeauty/ FOLLOW US Instagram: www.instagram.com/weareladieswholaunch/ TikTok: www.tiktok.com/@weareladieswholaunch YouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

  13. MERIT Beauty CMO: Behind the brand

    Apr 1

    MERIT Beauty CMO: Behind the brand

    In this episode of Ladies Who Launch, Rochelle sits down with Aila Morin, CMO of MERIT Beauty, the clean, minimalist brand that's redefining what "effortless" really means in beauty. This episode isn't just a brand story, it’s an original narrative of how to stay true to yourself while building a business with purpose and impact.  Aila opens up about the why behind MERIT, the purpose that shaped every product decision, every campaign, and every community touchpoint from day one.  What we cover:  How MERIT built a narrative that resonates far beyond the productHow new product development becomes a brand-building tool, not just a revenue playWhat real brand loyalty looks like and how to cultivate it without gimmicksHow Aila stays focused in one of the most competitive industriesThe messy, real, unglamorous side of scaling a team and a brand  Whether you're a founder in the thick of it or a marketer obsessed with building a brand, this episode will challenge the way you think about building something with real meaning & clarity. We Are Ladies Who Launch!  CHAPTERS 00:00 Introduction 04:57 Designing Brand DNA 07:53 The Five Minute Morning 12:49 The No-Hero Product Strategy 18:26 Building Hype Around Brand & Product 24:26 Scaling Profitably To $200M 29:41 Multichannel Brand Building 32:25 Creative A North Star 38:31 Anti Advice And Comparison 41:53 Work Identity Boundaries 45:18 Mentors And Leadership Energy 47:00 One Tip For Founders 🔔 New episodes every Wednesday — subscribe so you never miss a launch. FOLLOW AILA Instagram: ​​https://www.instagram.com/ailamorin/ MERIT Instagram: https://www.instagram.com/merit/ MERIT TikTok: https://www.tiktok.com/@merit FOLLOW US Instagram: www.instagram.com/weareladieswholaunch/ TikTok: www.tiktok.com/@weareladieswholaunch YouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

  14. The Launch Box: Elevator Pitches, Ditching CVs, and Levelling Up Your Career With RISER (Ep 43)

    09/17/2025

    The Launch Box: Elevator Pitches, Ditching CVs, and Levelling Up Your Career With RISER (Ep 43)

    What if your next career move was just a 60-second pitch away? In this Launch Box episode of Ladies Who Launch podcast, Rochelle Humes sits down with Suz Bannister and Lamees Butt, the powerhouse co-founders of RISER — the networking and mentorship platform built for ambitious people. They reveal: ✨ How they turned a lightbulb idea into a fast-growing, female-led tech startup ✨ The 3-step framework for a killer elevator pitch ✨ Why CVs are outdated and how RISER is reinventing hiring ✨ Confidence hacks everyone needs to stand out and get hired If you’ve ever wondered how to pitch yourself, build a network from scratch, or land your next big opportunity, this episode is your launchpad. Whether you’re job-hunting, growing your side hustle, or looking for mentorship, you’ll get practical tips and inspiring stories from two women who are rewriting the rules. Subscribe for more episodes of Ladies Who Launch — the podcast sharing unfiltered stories and career advice from women in business. FOLLOW RISER https://www.instagram.com/suz.bannister_/ https://www.instagram.com/lameesbutt/ https://www.instagram.com/theriserapp/ FOLLOW US Instagram: https://www.instagram.com/weareladieswholaunch/ TikTok: https://www.tiktok.com/@weareladieswholaunch YouTube: https://www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

  15. Why Every Entrepreneur Needs Better Friends | Frankie James Founder of Ideas Fest

    Jul 29

    Why Every Entrepreneur Needs Better Friends | Frankie James Founder of Ideas Fest

    In this week's episode of Ladies Who Launch, Frankie James unpacks her founder story, from the uncertainty of figuring out a career path as a young adult to building Ideas Fest into a must-attend industry event. We get into turning setbacks into strategy, mastering assertive communication, navigating the grey area between business and friendship, and the financial tools every founder needs to know. In this episode, we cover: Frankie's founder journey from career uncertainty to building Ideas FestHow to turn setbacks into strategic opportunitiesNetworking, rapport-building, and navigating the blurred lines between business and relationshipsGaining the confidence to be assertive in the business worldFinancial support tools, top tips, and how to be a strong team player If you’ve ever wanted to start a business but don’t know where to begin, this one’s for you. We Are Ladies Who Launch!  CHAPTERS 00:00 Meet Frankie James 02:33 Finding Your Path 12:44 Family Business Dynamics 15:31 An Intro To Ideas Fest  17:08 Pandemic Spark & First Festival Launch 21:53 Building A Founder Community 31:55 What’s Next For Ideas Fest 35:59 Rocket Round  36:11 Community Non Negotiables  39:31 Hiring For Vibe, Not Titles 43:45 Adopting The ‘Why Not Me’ Mindset 54:48 Frankie’s Top Tips 🔔 New episodes every Wednesday — subscribe so you never miss a launch. #AD Powered by @StarlingBankApp   Find out more about Starling Business here: https://bit.ly/44sEaMf:  FOLLOW FRANKIE  Instagram: https://www.instagram.com/frankie_j4y/ Ideas Fest: https://www.instagram.com/ideas_fest/ FOLLOW US Instagram: www.instagram.com/weareladieswholaunch/ TikTok: www.tiktok.com/@weareladieswholaunch YouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

  16. From Launch to SpaceNK in 3 years: Behind the Growth of Mimétique

    Aug 12

    From Launch to SpaceNK in 3 years: Behind the Growth of Mimétique

    Ever wondered how to launch a skincare brand? This week’s episode is with Fabienne Sebaoun, founder of Mimétique, who unpacks the raw reality of building a self-funded beauty brand from scratch. We then go into how Fabienne tapped into her science based roots to build a niche within an overcrowded space. From facing university as a mature student to navigating the chaos of a first launch, Fabienne shares the do's, don'ts, and business non-negotiables that shaped Mimétique into a brand built on storytelling and substance. In this episode, we cover: How Fabienne’s science-based background led her to launching building a niche in the crowded beauty space Lesson from building Mimétique completely self fundedHow storytelling and brand identity became her edge in an oversaturated marketDo's and don'ts of launching a modern brand and managing the conflict that comes with itFabienne’s top tip for solo founders If you’re an aspiring founder looking to launch in the beauty space, this one’s for you. We Are Ladies Who Launch!  CHAPTERS 00:00 Meet The Mimétique Founder 01:55 Dermatology Family Roots 07:16 Going Back to University at 40 13:03 From Lab Vials to Le Bon Marché 15:38 The Challenges Of A Self Funded Launch  17:44 Building the Team  23:27 Designing the French Pharmacy Look 27:00 Founder Dos and Donts 33:06 Letting Go to Grow 35:18 Fabienne’s Five Year Vision 41:49 Rocket Round  47:46 Mentors And Dream Collaborations 50:22 Wrap Up 🔔 New episodes every Wednesday — subscribe so you never miss a launch. FOLLOW FABIENNE  Instagram: https://www.instagram.com/fabienne_sebaoun/ Mimétique: https://www.instagram.com/mimetiqueskin/ FOLLOW US Instagram: www.instagram.com/weareladieswholaunch/ TikTok: www.tiktok.com/@weareladieswholaunch YouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

  17. Kelly Hoppen CBE: From Teenage Entrepreneur to Interior Design Pioneer

    08/27/2025

    Kelly Hoppen CBE: From Teenage Entrepreneur to Interior Design Pioneer

    From decorating her first room at age 12 to redefining the world of interiors, Kelly Hoppen CBE has become a household name and an inspiration for creatives everywhere. In this episode of Ladies Who Launch, Kelly joins Rochelle Humes for an honest, energising conversation about her extraordinary journey from teenage entrepreneur to Britain’s most recognisable interior designer. Kelly shares how her unique upbringing—surrounded by fashion, art, and her mother’s entrepreneurial spirit—ignited her creative passion and confidence to launch a business at just 16. She opens up about overcoming bullying at school, the turning points that shaped her signature style, and how she navigated business growth, motherhood, and the pressure of building a self-titled brand. From finding your authentic power and building world-class teams, to licensing, leading with vulnerability, and making luxury design accessible for all, Kelly mixes decades of wisdom with fresh, practical advice for anyone dreaming of launching their own thing. There’s real talk on setbacks, learning to lead (not just run) your business, and the importance of protecting your “diamond” idea when the world gets noisy. Whether you’re a design lover, a founder, or just looking for inspiration from one of the UK’s most creative business minds, Kelly’s story proves you can build a dream career and stay true to yourself every step of the way. If you’ve ever asked what it takes to put your name on the map and create lasting impact in your industry, this episode is one you won’t want to miss. FOLLOW KELLY https://www.instagram.com/kellyhoppen/ FOLLOW US Instagram: https://www.instagram.com/weareladieswholaunch/ TikTok: https://www.tiktok.com/@weareladieswholaunch YouTube: https://www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

  18. Fisayo Longe on Building KAI Collective: Culture, Confidence & Growing a Fashion Community

    10/15/2025

    Fisayo Longe on Building KAI Collective: Culture, Confidence & Growing a Fashion Community

    What does it really take to launch a fashion brand that stands out? Fisayo Longe, founder of KAI Collective, joins Rochelle Humes to share her remarkable journey from entrepreneurial beginnings in Nigeria to becoming one of London’s most innovative fashion voices. Fisayo talks openly about her culture-driven confidence, pivoting from accounting to style, and the product flops and viral moments that shaped her brand. She reveals the lessons she learned about asking the right questions, building community, and the importance of having a unique selling point. Rochelle and Fisayo discuss overcoming burnout, trusting your instincts, and how empowering women starts with telling bold stories. Packed with real talk, honest advice, and insider perspective, this episode is a must for anyone wanting to launch on their own terms—and build something unforgettable. FOLLOW FISAYO https://www.instagram.com/fisayolonge/ https://www.tiktok.com/@fisayolonge KAI Collective: https://kaicollective.com/  https://www.instagram.com/kaicollective/  FOLLOW US Instagram: https://www.instagram.com/weareladieswholaunch/ TikTok: https://www.tiktok.com/@weareladieswholaunch YouTube: https://www.youtube.com/@Weareladieswholaunch KEY TALKING POINTS 1. Early Life and Entrepreneurial Spirit [00:00:15] – [00:03:21] 2. Academic Journey and Switch to Fashion [00:07:22] – [00:10:43] 3. Starting the KAI Collective [00:11:02] – [00:14:38] 4. Learning from Failure and Product Validation [00:14:47] – [00:19:44] 5. Business Growth, the Gaia Dress, and Product Breakthroughs [00:22:38] – [00:25:38] 6. Finding Hero Products & Listening to Your Audience [00:26:15] – [00:28:24] 7. Empowerment, Community, and Brand Storytelling [00:30:49] – [00:33:54] 8. From Founder-Led to Brand-Led [00:33:54] – [00:36:42] 9. Direct-to-Consumer vs. Retail: Scaling Sustainably in Fashion [00:41:46] – [00:46:31] 10. Leadership, Building Teams, and Company Culture [00:47:19] – [00:52:57] 11. Burnout and High Achiever Mentality [00:54:53] – [01:02:22] 12. What’s Next for KAI Collective [01:02:35] – [01:04:43] 13. Rocket Round [01:04:51] – [01:15:08] Hosted on Acast. See acast.com/privacy for more information.

  19. Meggan Roxanne: Turning pain into purpose

    01/21/2025

    Meggan Roxanne: Turning pain into purpose

    Meggan Roxanne is Founder of The Good Quote, globally renowned platform that has changed the way millions engage with self-development and mental health. What started as a Tumblr blog sharing uplifting quotes has grown into a thriving business and movement for positivity and personal growth. As well as this, she is the best-selling author of How to Stop Breaking Your Own Heart, a transformative guide to self-love and emotional healing. With no prior experience in the mental wellness space, Meggan built her brand from the ground up, redefining what it means to inspire others in the digital age. Whether you're passionate about entrepreneurship, mental health advocacy, or building a purpose-driven brand, this episode is a must-listen. FOLLOW MEGGAN   https://www.instagram.com/earthtoroxanne/?hl=en The Good Quote: https://www.instagram.com/thegoodquote/?hl=en FOLLOW US Instagram: https://www.instagram.com/weareladieswholaunch TikTok: https://www.tiktok.com/@weareladieswholaunch?_t=8sJkmbK9JlQ&_r=1 Youtube: https://www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

  20. How Krissy Cela built Oner Active

    06/04/2025

    How Krissy Cela built Oner Active

    In this empowering episode of Ladies Who Launch, we’re joined by Krissy Cela - fitness entrepreneur, founder of Oner Active and EvolveYou, and a powerful voice for women owning their strength. Krissy opens up about her journey from law student to global fitness brand founder, the challenges of building a business from scratch, and how she balances discipline with self-compassion. We dive deep into Krissy’s mindset, the behind-the-scenes of launching her activewear brand, and how she’s redefining what it means to be a woman in business and in fitness. If you’ve ever felt imposter syndrome or struggled to back yourself, Krissy’s no-nonsense wisdom and refreshing honesty will leave you inspired and ready to launch your next move. This episode is for anyone ready to show up boldly and build something with purpose. FOLLOW KRISSY https://www.instagram.com/krissycela/ Oner Active: https://www.instagram.com/oneractive/ Evolve You: https://www.instagram.com/evolveyou/  FOLLOW US Instagram: https://www.instagram.com/weareladieswholaunch/ TikTok: https://www.tiktok.com/@weareladieswholaunch YouTube: https://www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

Rochelle Humes on Apple