Rochelle Humes

Shows

Episodes

  1. Ep 80: Building Little Moons: From 80% Ready to a Multi-Million Pound Empire

    Jun 3

    Ep 80: Building Little Moons: From 80% Ready to a Multi-Million Pound Empire

    From a viral TikTok moment to one of the UK's most beloved supermarket staples, this week on Ladies Who Launch, Rochelle sits down with Vivien Wong, co-founder of Little Moons, to unpack the real story behind building an iconic brand from the ground up. Vivien gets refreshingly honest about starting before you're ready (the 80% rule), protecting product quality under explosive demand, and navigating the noise to find the advice that actually moves the needle. Together, we dig into the sibling dynamic that powers the business, the nostalgia-first brand identity that made mochi ice cream a cultural moment, and what it really looks like to bring in investment and external leadership without losing what made you special in the first place. This one is equal parts strategy and soul and a masterclass in building a brand people genuinely love. In this episode, we cover: Building a career and brand foundation from scratchKnowing which advice to take and which to ignoreCreating the Little Moons brand identityManaging explosive growth with effect Bringing in investment without losing the soul of your brand If you're a founder who's overwhelmed by the pressures of starting, this episode is designed to inspire you to start before you’re ready. We Are Ladies Who Launch!  CHAPTERS 00:00:00 Introduction and Little Moons as a Family Favorite  00:03:08 The Inspiration Behind Starting Little Moons  00:07:06 The Challenges of Creating Mochi: Craftsmanship and Manufacturing  00:12:33 How Vivien's Finance Career Helped Launch the Business  00:14:40 Launching Little Moons 00:16:07 Building the Brand; From White Label to Little Moons  00:19:31 Founding the Business as Siblings 00:23:02 Breaking Into First Major Retail Partnerships  00:28:38 The Viral TikTok Moment and Managing Sudden Demand  00:34:13 Amplifying Virality and Managing Retail Logistics  00:37:07 Business Scaling Challenges 00:41:07 Bringing in Private Equity and a New CEO after 12 Years  00:44:29 The Myth of Overnight Success vs. A Slow and Steady Journey  00:47:27 The Complexities of International Expansion to 38 Countries  00:52:56 Rocket Round: Non-Negotiables, Launch Moments, Daily Habits  00:58:37 Advice for New Founders 01:07:38 Celebrating Success and Vivien's Gratitude 🔔 New episodes every Wednesday — subscribe so you never miss a launch. #LadiesWhoLaunch #NeverFullyDressed #FashionFounder #BuildingABrand #CultBrand #FemaleFounder #BusinessPodcast #BrandBuilding #SlowGrowth #StartupStory FOLLOW VIVIEN & LITTLE MOONS Vivien’s Instagram: https://www.instagram.com/thevivienwong/ Little Moons Instagram: https://www.instagram.com/littlemoonsmochi/ Little Moons TikTok: https://www.tiktok.com/@littlemoonsmochi FOLLOW US Instagram: www.instagram.com/weareladieswholaunch/ TikTok: www.tiktok.com/@weareladieswholaunch YouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

    1h 9m
  2. Ep 76: How to Build A Career In Beauty, Gain Authority & Stay Credible | Sarah Jossel

    May 13

    Ep 76: How to Build A Career In Beauty, Gain Authority & Stay Credible | Sarah Jossel

    In this episode, Sarah Jossel, award-winning beauty editor, author, and presenter on This Morning, for an honest conversation about carving out a career in fashion and beauty when everyone's fighting for the same seat at the table. Sarah takes us from her early days breaking into the industry all the way to writing her book, Diary Of A Beauty Editor, and everything she learned (the hard way) in between. We get into what it really means to build authority and trust when the market is saturated, why authenticity is your most powerful career asset, and how to develop the editorial eye to know what's worth your time and what's just noise. We also go deep on beauty product red flags, the trends she's watching, and the questions every woman should be asking before she buys into the hype. In this episode, we cover: How Sarah broke into the fashion industry and navigated her way to the topBuilding credibility and authority in a saturated, competitive spaceBeauty product red flags and the trends shaping the industry right nowThe journey of writing a book and what it teaches you about your own voiceBeauty product guidance for pregnant women and women with cancerMyth busting beauty perfection standards If you're building a career in a crowded space and trying to figure out how to stand out this one is for you. We Are Ladies Who Launch!  CHAPTERS 00:00 Introducing Sarah Jossel 07:02 Making the Fashion to Beauty Shift 11:34 Building Credibility in your Career 29:07 Beauty Trend Red Flags 31:18 Smart Spending on Beauty Trends 34:54 Beauty and Confidence  39:07 The Journey of Writing a Book 42:59 Approach to Functional Makeup  45:12 Filters and Fake Realities 47:24 Finding Your Voice 53:13 Clean Beauty Marketing Myths 56:52 Clearing Up Clean Beauty Confusion 59:36 Pregnancy and Cancer Beauty Product Guidance  01:03:36 Pressures of Perfection Myth 01:13:33 Consistency Over Noise 🔔 New episodes every Wednesday — subscribe so you never miss a launch. FOLLOW SARAH Instagram: https://www.instagram.com/sarahjossel/ TikTok: https://www.tiktok.com/@sarah_jossel FOLLOW US Instagram: www.instagram.com/weareladieswholaunch/ TikTok: www.tiktok.com/@weareladieswholaunch YouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

    1h 20m
  3. Ep 73: Building SheerLuxe: The build, growth and £40M sell

    Apr 22

    Ep 73: Building SheerLuxe: The build, growth and £40M sell

    In this episode of Ladies Who Launch, we sit down with Georgie Coleridge Cole, Founder & CEO of SheerLuxe, the e-commerce and lifestyle powerhouse that redefined how women discover fashion, beauty, and culture online. Georgie opens up about the formative experiences that shaped her entrepreneurial mindset, how she stumbled into the world of e-commerce before it was cool, and the raw reality of building an incredible team from scratch while the industry was still figuring out what digital media even meant. What we cover: The honest story of building SheerLuxe and becoming an entrepreneur Discovering and navigating the world of e-commerceBusiness investment and financing. Why access to capital looks very different for women in business How to structure a strong team early and build a culture that scales Juggling life, business, and motherhood. The real, unfiltered version If you're a female founder navigating the chaos of building something bold, this one's for you. We Are Ladies Who Launch!  CHAPTERS 00:00 Introducing Georgie and SheerLuxe 01:14 The SheerLuxe Mission and Platform Evolution 09:16 Navigating Career Detours 14:55 The Start of Building SheerLuxe 21:56 Raising VC and Keeping Equity 28:23 The Hardest Part of Leadership 31:30 The SheerLuxe Team as the Brand 41:52 Staying Relevant Through Change 45:56 Editorial First, Monetise Later 46:47 The £40M Sell 53:09 Equity And Industry Stigma 55:17 The Work and Motherhood Reality 01:03:41 Life After the Acquisition 01:07:19 Rocket Round  01:15:22 Best Piece of Advice  🔔 New episodes every Wednesday — subscribe so you never miss a launch. FOLLOW GEORGIE Instagram: https://www.instagram.com/gcoleridgecole/ SheerLuxe Instagram: https://www.instagram.com/sheerluxe/ SheerLuxe TikTok: https://www.tiktok.com/@sheerluxe FOLLOW US Instagram: www.instagram.com/weareladieswholaunch/ TikTok: www.tiktok.com/@weareladieswholaunch YouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

    1h 19m
  4. ROCHELLE HUMES: Being Raised To Be Fearless, Life After The Saturdays & My First Date With Marvin

    Apr 14 ·  Video

    ROCHELLE HUMES: Being Raised To Be Fearless, Life After The Saturdays & My First Date With Marvin

    Rochelle Humes is a singer, presenter and founder of the hugely successful family lifestyle brand, My Little Coco.  At just 12 years old, she won a place in S Club Juniors, before going on to top the charts with The Saturdays. Since then, she’s built a hugely successful career across entertainment and business.  Rochelle has been grafting her whole life. And that’s exactly how she likes it. Raised by her mum on a council estate, Rochelle grew up watching her work incredibly hard to provide for her and her sister. In our conversation, she explains what it taught her and why she’s always been determined to succeed.  In this episode, Rochelle shares: Auditioning for S Club Juniors with Frankie BridgeHow her single mum raised her to be fearlessFilming a reality TV show with The SaturdaysHow uncertainty after The Saturdays pushed her to build her own business Her first date with her husband, Marvin and how he won her over  Rochelle is an absolute ray of sunshine. She reminded me that backing yourself and putting the work in can take you further than you ever expected. Listen to her amazing podcast Ladies Who Launch HERE If you enjoyed the show, you can also follow us:  Instagram- @greatcompanypodcast TikTok - @greatcompanypodcast  Jamie - @jamielaing And if you've got thoughts, questions and comments, you can email us at: greatcompany@jampotproductions.co.uk  THE CREDITS Producer: Helen Burke & Jack Claramunt Assistant Producer: Issy Weeks-Hankins Video: Josh Bennett Social Media: Laura Coughlan Audio: Rafi Amsili Geovannetti Executive Producer: Ewan Newbigging-Lister   Great Company is an original podcast from JamPot Hosted on Acast. See acast.com/privacy for more information.

    55 min
  5. Ep 77: Building Never Fully Dressed: Turning Customers Into Lasting Community

    May 20

    Ep 77: Building Never Fully Dressed: Turning Customers Into Lasting Community

    Lucy Aylen built Never Fully Dressed into one of fashion's most coveted cult brands; without investors, without chasing trends, and without ever optimising for virality. In this episode of Ladies Who Launch, Lucy shares the philosophy behind building slow, why she resisted the pressure to scale before she was ready, and how growing a fiercely loyal community from day one became the brand's greatest competitive advantage. From navigating the devastating business impact of COVID to knowing exactly when and how to grow a team, Lucy gives us the unfiltered blueprint for building a brand that lasts.  In this episode, we cover: Why Lucy Said No To ViralityThe Power of Building SlowGrowing the Never Fully Dressed CommunityWhen & How To Build Your TeamSurviving COVID As A Fashion BrandBuilding Without InvestmentIf you're a founder who's tired of being told you need to move faster, raise money, and go viral to win this one's for you. We Are Ladies Who Launch!  CHAPTERS 00:00 Meet Lucy Aylen 02:51 Never Fully Dressed Anti Viral Strategy 07:52 Bootstrapped Ownership 13:51 Building Through Customer Feedback 20:10 Inclusivity and Sizing In Fashion 29:11 Community Loyalty Lessons 32:27 Small Team Big Energy 33:38 Founder Role Evolution 37:31 Motherhood and Boundaries 39:50 Detaching From Business Drama 45:19 Brand Identity to New Venture 50:05 Advice for New Founders 55:46 Work Life Blend Choices 59:05 The Beyonce Topshop Moment 01:00:03 Family First Routines 01:04:46 Mum As Mentor 🔔 New episodes every Wednesday — subscribe so you never miss a launch. #LadiesWhoLaunch #NeverFullyDressed #FashionFounder #BuildingABrand #CultBrand #FemaleFounder #BusinessPodcast #BrandBuilding #SlowGrowth #StartupStory FOLLOW LUCY Instagram: https://www.instagram.com/lucyaylen7/ NFD Instagram: https://www.instagram.com/neverfullydressed/ NFD TikTok: https://www.tiktok.com/@neverfullydressed FOLLOW US Instagram: www.instagram.com/weareladieswholaunch/ TikTok: www.tiktok.com/@weareladieswholaunch YouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

    1h 14m
  6. Ep 75: The Realities of Scaling A Social Media Agency with Sedge Beswick

    May 6

    Ep 75: The Realities of Scaling A Social Media Agency with Sedge Beswick

    Sedge Beswick was ASOS's first ever social media hire back when social wasn't a career. What followed was an accidental leap into agency life that became SEEN Connects, a powerhouse she built, scaled, and sold for £24 million. But, this is more than an exit story. Sedge gets radically honest about the parts that don't make the highlight reel, founder loneliness, cashflow problems, navigating private equity while pregnant, and why breaking hustle culture was one of her best business decisions. In this episode, we cover: How Sedge became ASOS's first social media hire before social was a careerLanding big clients fast and managing the growth that followedInvestment, cashflow, and the realities of founder financeMotherhood, setting boundaries as a founder, and breaking hustle cultureWhat the £24M exit really felt likeOwning and creating balance as a successful woman in businessRedefining success, freedom, and what comes after selling This is a masterclass in building with intention, exiting with clarity, and redefining success on your own terms. We Are Ladies Who Launch!  CHAPTERS 00:00 Meet Sedge Beswick 01:23 Working In Social Before It Was A Career 06:17 ASOS First Social Hire  14:02 Social Media Becomes Marketing 16:17 Accidental Agency Leap 20:46 Landing Big Clients Fast 23:43 Investment And Managing Cashflow 30:06 Lonely Founder Rollercoaster 33:20 Boundaries In Motherhood 37:51 Breaking Hustle Culture 41:20 Scaling Through Sales 43:18 Lessons In Hiring 46:03 Leadership vs Being Liked 48:47 Private Equity and US Expansion 51:01 Pregnancy Changes the Deal 56:59 Selling The Business and Resetting 01:00:32 Redefining Success and Freedom 01:10:22 Final Advice and Wrap  🔔 New episodes every Wednesday — subscribe so you never miss a launch. FOLLOW SEDGE Instagram: https://www.instagram.com/sedgebeswick/ YouTube: https://www.youtube.com/@SedgeBeswick LinkedIn: https://www.linkedin.com/in/sedge-beswick/ FOLLOW US Instagram: www.instagram.com/weareladieswholaunch/ TikTok: www.tiktok.com/@weareladieswholaunch YouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

    1h 13m
  7. Ep 79: Behind Space NK's Viral Miami Influencer Trip

    May 27

    Ep 79: Behind Space NK's Viral Miami Influencer Trip

    The Space NK Miami trip went viral and this week we discussed everything that happened behind the scenes. In this episode of Ladies Who Launch, Rochelle sits down with Jini Sanassy, Head of PR at Space NK, to unpack the influencer marketing strategy that turned one brand trip into one of the most-talked-about campaigns of the year. From the first mood board to the final metric, Jini reveals exactly how Space NK built an experience rooted in community, inclusivity, and creator relationships that actually convert. In this episode, we cover: How Space NK planned and executed the viral Miami Summer TripBuilding the perfect guestlistSelecting and integrating brand partnerships Myth-busting the influencer trip rumorsMeasurement and impact metrics We Are Ladies Who Launch!  CHAPTERS 00:00 The Space NK Miami Trip That Went Viral 01:59 Setting Campaign Goals 03:26 Selecting The Guest List 07:41 Myth Busting The Trip 10:01 Partner Brands And Activations 17:00 Creative Freedom Vs KPIs 24:30 Measuring Success With EMV 28:58 EMV Vs Sales 30:07 Top Brands And Halo Moments  31:28 Addressing Media Backlash 33:52 Space NK’s PR Team  37:00 Next Years Campaign Plans  43:14 Beauty Is Democratic 48:12 What To Repeat & Refine 50:44 PR Campaign Do’s & Don’ts 🔔 New episodes every Wednesday — subscribe so you never miss a launch. FOLLOW JINI Instagram: https://www.instagram.com/jinisanassy/ FOLLOW US Instagram: www.instagram.com/weareladieswholaunch/ TikTok: www.tiktok.com/@weareladieswholaunch YouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

    56 min
  8. Ep 78: Building Luxury Mum Guide | How Federika Turned Motherhood Into a Movement

    May 24

    Ep 78: Building Luxury Mum Guide | How Federika Turned Motherhood Into a Movement

    In this weeks episode of Ladies Who Launch, Frederika, founder of the Luxury Mum Guide, joins us to unpack the motherhood identity shift that no one prepares you for and how she turned that gap in support into the ultimate family travel guide for luxury-minded mums.  From navigating who you are before and after kids, to curating the world's best family-friendly experiences, this is the blueprint for building a community born from lived experience. In this episode, we cover: Why Federika built the Luxury Mum Guide from scratchThe support system mums actually needWho you are before kids vs. the woman you become afterCurating the world's best family-friendly experiences for luxury-minded mumsWhere Federika is taking the Luxury Mum Guide nextWhy maternity fashion is broken and what needs to change We Are Ladies Who Launch!  CHAPTERS 00:00 Sunday Launch Intro 00:57 Using Motherhood To Fuel Ambition 02:29 Why The Mum Guide Was Needed 06:03 Identity Shift and Work 16:22 From Social Posts to Events 19:31 Family-Friendly Venues In London 21:11 Journey of the Luxury Mum Event Breakthrough 24:01 Scaling Events and Brands 28:03 Dream Collabs and Future Plans 🔔 New episodes every Wednesday — subscribe so you never miss a launch. FOLLOW FEDERIKA Instagram: https://www.instagram.com/luxurymumguide_/ FOLLOW US Instagram: www.instagram.com/weareladieswholaunch/ TikTok: www.tiktok.com/@weareladieswholaunch YouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

    39 min
  9. Ep 59: 3 Mindset Shifts To Rewire Your Brain For Success ft Izzy Utterson

    Jan 21

    Ep 59: 3 Mindset Shifts To Rewire Your Brain For Success ft Izzy Utterson

    This week, Rochelle Humes sits down with mindset coach Izzy Utterson for a much-needed conversation about the person behind the performance, especially for founders, business owners, and women constantly on the go. Together, we break down why self-care is so often put on the back burner, the myths around what self-care “should” actually look like, and the trap of chasing productivity at the expense of your well-being. Izzy shares actionable tips for building sustainable habits that nourish your body and mind. We dive deep into setting boundaries, protecting your energy, and how to find time in your day for you. We also chat about digital boundaries, the power of positive self-talk, and why progress starts with tiny, realistic steps.  In this episode, we cover: Why “self-care isn’t just a face mask” and what’s actually essentialManaging burnout and energy for founders & busy womenSetting boundaries (without the guilt) in business and lifeMicro-habits and practical rituals to reset your mindsetBuilding a Positive Self-Concept and Protecting Your EnergyBook recommendations including “The Mountain Is You” and “Atomic Habits”Morning and evening routines that really work Whether you’re feeling burned out or just want to find practical ways to fill up your cup, this episode is packed with wisdom, helpful hacks, and accessible tips. Get ready to rethink your approach to self-care and pick up some small but mighty changes you can make today. We Are Ladies Who Launch!  CHAPTERS 00:00 Introduction 01:05 The Importance of Self-Care for Founders 03:21 The Evolution of Self-Care and Modern Challenges 09:30 The Impact of Social Media on Self-Perception 12:02 Practical Tips for Maintaining Mental Health 16:54 Setting Boundaries and Digital Detox 33:21 Digital Boundaries and Dopamine Hits 34:04 Top Three Priorities for Women This Year 38:50 Practical Tips for Habit Formation 45:05 The Power of Books and Journaling 50:49 Manifesting and Positive Mindset 54:36 Nourishing Your Body and Morning Rituals 58:44 Small Changes for Big Impact 🔔 New episodes every Wednesday — subscribe so you never miss a launch. FOLLOW IZZY Instagram:https://www.instagram.com/izzyutterson/ TikTok: https://www.tiktok.com/@izzyutterson FOLLOW US Instagram: www.instagram.com/weareladieswholaunch/ TikTok: www.tiktok.com/@weareladieswholaunch YouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

    1h 1m
  10. Ep 71: Behind Rochelle Humes Skincare Brand Launch

    Apr 8

    Ep 71: Behind Rochelle Humes Skincare Brand Launch

    In this episode of Ladies Who Launch, I’m pulling back the curtain on building my new skincare brand. This week, we dive deeper into product development; from formulation and testing to MOQs and what it really takes to get products onto retail shelves. I’m sharing the real journey with you: what I’m learning as I go, how I’m building the brand from the ground up, and the challenges that are keeping me up at night. Plus, I’m giving you a behind-the-scenes look at our next Ladies Who Launch live event. After how incredible and inspiring our last one was, I cannot wait to share another amazing lineup with you. In this episode, I cover: Where the products are right now. Development, testing, and what the process has been along the way The decisions around formulation that no one prepares you for How I’m thinking about quantities and what that means for the brand at this stage Selling into retailers and what it actually takes to get a brand onto shelves The next Ladies Who Launch line up Whether you're launching your first product or scaling an existing beauty business, this conversation is here to share and support. 🔔 New episodes every Wednesday — subscribe so you never miss a launch. FOLLOW US Instagram: https://www.instagram.com/weareladieswholaunch/ TikTok: https://www.tiktok.com/@weareladieswholaunch YouTube: https://www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

    19 min
  11. Ep 61: The Truth Behind My Perfect Feed: Imposter Syndrome, Debt and Doubt

    Feb 4

    Ep 61: The Truth Behind My Perfect Feed: Imposter Syndrome, Debt and Doubt

    In this episode of Ladies Who Launch, we celebrate one of the most incredible "glow-up" stories in the influencer industry. From humble beginnings to becoming a powerhouse brand founder, Perrie Sian reveals the blueprint behind her success. This conversation isn't just about making money; it's about dreaming big, showing up relentlessly, and proving that where you start doesn't dictate where you finish. Perrie opens up about the transformative power of consistency and how she turned a passion for fashion into a multi-million pound empire. She shares the pivotal moments of her career from landing her first game-changing brand collaboration to the exact mindset that helped her sell out collections in minutes. In this episode, we cover: The incredible journey from humble beginnings to industry icon.Why showing up every day is the secret to building an empire.Perrie’s secrets to connecting deeply with millions of people.Finding the right Co-Founder in Adam FrisbyHow Perrie achieved the "impossible" £1M revenue in 20 minutes.How to turn self-doubt into fuel for your ambition.Learning to accept compliments and enjoy the journey. If you’ve ever felt like you’re "faking it" despite your hard work, or you want to know what it really takes to scale a personal brand to 7 figures, this conversation is for you. We Are Ladies Who Launch!  CHAPTERS 00:00 Introduction to Perrie Sian 06:17 Career Beginnings and Retail Experience 09:23 Transition to Content Creation 12:40 Rise to Social Media Fame 16:24 Navigating Influencer Life 31:23 Overcoming Imposter Syndrome 33:02 The Journey to Founding a Brand 37:12 The Challenges of Launching a Fashion Brand  38:44 Running reasn with Adam Frisby 45:05 Reflecting on Personal and Professional Growth 59:07 Perrie Sian’s Primark Partnership 01:03:28 Redefining Success and Personal Growth 01:15:55 The Dream Collaboration and Future Plans 01:18:13 Mentorship and Inspiration from Taylor Swift 01:24:53 Perrie’s Lunch Hour and Daily Routine 🔔 New episodes every Wednesday — subscribe so you never miss a launch. FOLLOW PERRIE Instagram: ​​https://www.instagram.com/perriesian/ TikTok: https://www.tiktok.com/@perriesian reasn: https://www.instagram.com/reasn/ FOLLOW US Instagram: www.instagram.com/weareladieswholaunch/ TikTok: www.tiktok.com/@weareladieswholaunch YouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

    1h 29m
  12. Ep 72: “Go After Your Dreams” Bernicia Boateng on Building Enoléh and Never Holding Back

    Apr 15

    Ep 72: “Go After Your Dreams” Bernicia Boateng on Building Enoléh and Never Holding Back

    In this episode of Ladies Who Launch, Rochelle sits down with Bernicia Boateng, makeup artists to the stars to go behind the scenes of her incredible journey, from the makeup chair to founding Enoléh, the hair brand redefining what it means for Black women to feel seen, celebrated, and authentic in the beauty space. In this episode, we cover: The mission behind Bernicia's work and why authentic representation in skincare and makeup matters more now than ever beforeWhat self-belief actually looks like in practice The beauty and power of women wearing wigs and hair extensions, and why it's so much more than aestheticsThe behind-the-scenes of building Enoléh, the team, the challenges, and the dream Whether you're a founder, a dreamer, or someone who's been holding back, this one is for you. We Are Ladies Who Launch!  CHAPTERS 00:00 Introduction to Bernicia  02:05 From makeup to wider mission 06:22 Gaining confidence  11:25 Building repeat customers and loyalty 13:56 Why wigs matter 20:45 Building a fashion forward brand 25:42 Launching with a business partner 31:51 The ‘Just Do It’ mission 40:13 Smart category strategy 41:22 Quality over ego 43:30 Bernicia’s 2 year vision  45:58 Dream retail partners  47:23 Business non-negotiables 49:30 Quickfire habits & lessons 🔔 New episodes every Wednesday — subscribe so you never miss a launch. FOLLOW BERNICIA Instagram: https://www.instagram.com/berniciaboateng/ TikTok: https://www.tiktok.com/@realberniciaboateng Enoléh: https://www.instagram.com/enoleh/ FOLLOW US Instagram: www.instagram.com/weareladieswholaunch/ TikTok: www.tiktok.com/@weareladieswholaunch YouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

    1h 6m
  13. Ep 70: MERIT Beauty CMO: Behind the brand

    Apr 1

    Ep 70: MERIT Beauty CMO: Behind the brand

    In this episode of Ladies Who Launch, Rochelle sits down with Aila Morin, CMO of MERIT Beauty, the clean, minimalist brand that's redefining what "effortless" really means in beauty. This episode isn't just a brand story, it’s an original narrative of how to stay true to yourself while building a business with purpose and impact.  Aila opens up about the why behind MERIT, the purpose that shaped every product decision, every campaign, and every community touchpoint from day one.  What we cover:  How MERIT built a narrative that resonates far beyond the productHow new product development becomes a brand-building tool, not just a revenue playWhat real brand loyalty looks like and how to cultivate it without gimmicksHow Aila stays focused in one of the most competitive industriesThe messy, real, unglamorous side of scaling a team and a brand  Whether you're a founder in the thick of it or a marketer obsessed with building a brand, this episode will challenge the way you think about building something with real meaning & clarity. We Are Ladies Who Launch!  CHAPTERS 00:00 Introduction 04:57 Designing Brand DNA 07:53 The Five Minute Morning 12:49 The No-Hero Product Strategy 18:26 Building Hype Around Brand & Product 24:26 Scaling Profitably To $200M 29:41 Multichannel Brand Building 32:25 Creative A North Star 38:31 Anti Advice And Comparison 41:53 Work Identity Boundaries 45:18 Mentors And Leadership Energy 47:00 One Tip For Founders 🔔 New episodes every Wednesday — subscribe so you never miss a launch. FOLLOW AILA Instagram: ​​https://www.instagram.com/ailamorin/ MERIT Instagram: https://www.instagram.com/merit/ MERIT TikTok: https://www.tiktok.com/@merit FOLLOW US Instagram: www.instagram.com/weareladieswholaunch/ TikTok: www.tiktok.com/@weareladieswholaunch YouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

    52 min
  14. Ep 62: How I Turned Instagram Followers Into A Global Fashion Empire ft Matilda Djerf

    Feb 11

    Ep 62: How I Turned Instagram Followers Into A Global Fashion Empire ft Matilda Djerf

    How did Matilda Djerf go from posting outfit photos in her bedroom to launching a global fashion brand in Selfridges? In this episode of Ladies Who Launch, she sits down with Rochelle Humes to reveal the reality behind the "influencer to founder" pipeline. They pull back the curtain on the reality of the "influencer to founder" pipeline. Matilda opens up about the early days of building her profile online, the vulnerability of sharing personal struggles with millions of followers, and exactly how she launched Djerf Avenue with a lean team during a global pandemic. In this episode, we cover: How Matilda recognised the opportunity to build an online profileThe balance of sharing personal struggles while building an online profile and running a businessLaunching Djerf Avenue with a small team during the pandemicHow to hire the right people who protect your cultureKnowing when to step away and hire for the role of CEOThe journey to launching Djerf Avenue in Selfridges If you are an aspiring founder or content creator, this conversation is a masterclass in staying true to your vision while scaling a business. We Are Ladies Who Launch!  CHAPTERS 00:00 Introduction to Matilda Djerf 06:49 Early Influences and Aspirations 13:59 Discovering Social Media 16:21 Building an Online Presence 20:58 Transitioning to a Full-Time Influencer 30:14 Founding a Business 30:47 The Birth of Djerf Avenue 34:46 The Big Idea: Starting Our Own Brand 44:35 Navigating a New Business in the Pandemic 48:28 Building a Strong Team 52:58 Hiring a CEO 58:03 Entering Retail: The Selfridges Launch 01:02:24 Balancing Personal and Professional Life 01:04:00 The Importance of Authenticity and Brand DNA 01:09:07 Future Plans and Exciting Collaborations 01:12:09 Rocket Round: Insights and Reflections 🔔 New episodes every Wednesday — subscribe so you never miss a launch. FOLLOW MATILDA  Instagram: https://www.instagram.com/matildadjerf/ TikTok: https://www.tiktok.com/@matildadjerf DJerf Avenue: https://www.instagram.com/djerfavenue/ FOLLOW US Instagram: www.instagram.com/weareladieswholaunch/ TikTok: www.tiktok.com/@weareladieswholaunch YouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

    1h 28m
  15. Ep 57: Iskra Lawrence: Why I Quit Modelling to Build Saltair

    Jan 7

    Ep 57: Iskra Lawrence: Why I Quit Modelling to Build Saltair

    Join Rochelle as she sits down with model, entrepreneur, and founder of Saltair, Iskra Lawrence, for an inspiring and empowering conversation. In this episode, Iskra Lawrence opens up about her journey from growing up in Kidderminster and her early entrepreneurial spirit to breaking barriers in the modeling industry. She shares personal stories of overcoming body image struggles, dealing with rejection, and finding her mission to create change in the world of fashion and beauty. Discover how Iskra turned internet trolling into a viral moment of empowerment, and how becoming a mother transformed her approach to business and self-care. We discuss real-life lessons about resilience, taking risks, building boundaries, and the realities of launching a successful brand. Plus, Iskra reveals the inspiration behind creating Saltair, a body care brand that champions inclusivity and daily moments of luxury. In this episode, we cover:  • Early Life and Family Influences  • Body Image and Industry Standards  • Motherhood and Career Balance  • The Vision and Growth of Saltaire  • Empowering Customers and Authentic Marketing We Are Ladies Who Launch!  CHAPTERS 0:00 Introduction 01:02 Early Life and Family Influences 02:38 Entrepreneurial Beginnings 10:58 Body Image and Model Industry Standards 13:19 Turning Point and Self-Empowerment 19:19 Experience in Social Media 26:57 Motherhood and Career Balance 39:51 The Brand Incubator Experience 41:48 The Vision and Growth of Saltair 43:06 Product Development and Market Success 47:38 Empowering Customers and Authentic Marketing 53:51 Quickfire Round and Final Thoughts 01:02:53 The Power of Pivoting and Future Plans 🔔 New episodes every Wednesday — subscribe so you never miss a launch. FOLLOW ISKRA Instagram: www.instagram.com/iskra/ TikTok: www.tiktok.com/@iskra Saltair: www.instagram.com/saltair/ FOLLOW US Instagram: www.instagram.com/weareladieswholaunch/ TikTok: www.tiktok.com/@weareladieswholaunch YouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

    1h 18m
  16. Ep 74: How SOJO Got Into Selfridges: The Real Story

    Apr 29

    Ep 74: How SOJO Got Into Selfridges: The Real Story

    Josephine Philips is the founder of SOJO, the UK's first on-demand clothing alterations and repairs app. She started SOJO by manually cycling garments across London to validate the idea before raising £1.8M in pre-seed funding (backed by Depop's own founder), landed Forbes 30 Under 30, and opened a permanent concession in Selfridges. In this episode, Josephine gets brutally honest about the real journey: finding a tech co-founder early on,, the hiring mistakes that slowed her down, a six-week fundraising sprint that changed everything, and what it actually means to build with the end in mind. This is a masterclass in doing more with less, moving fast without breaking your team, and why representation in VC funding is still one of the most urgent conversations in entrepreneurship. What we cover: Finding a tech co-founder as a non-technical founderNavigating the fashion space outside of fast fashionFinding a niche in a typically crowded spaceThe timings and strategy of raising investmentThe stats around investment for Black WomenHiring and growing a team for your business, not following the status quoHow to build a B2B strategy without losing focusHow to SOJO x Selfridges Partnership happened The honest truth about representation in VC If you're building something new or struggling to articulate why your idea matters, this one's for you. We Are Ladies Who Launch!  CHAPTERS 00:00 Meet Josephine, Sojo Founder 03:17 The Tailoring Niche 07:48 The Problem with Fast Fashion 13:52 Validating The Business Idea 16:59 Finding A Tech Co-Founder 22:24 Launch Traction And Press 23:40 Funding And Getting Investment 29:48 Hiring Growing Pains 33:01 Corporate vs Startup Hiring 34:19 The Right Time For Funding  35:24 More Team Slower Progress 37:09 Focussing On Your B2B Strategy 38:11 Where Is Sojo Today? 39:16 Hiring for Complementary Skills 41:36 Testing Agility in Interviews 43:43 Representation in VC Funding 47:53 6-Week Fundraising Sprint 50:57 Selfridges Partnership Breakdown 54:49 Global Expansion Plans 01:00:33 Build With the End in Mind 🔔 New episodes every Wednesday — subscribe so you never miss a launch. FOLLOW SOJO SOJO Instagram: https://www.instagram.com/sojo.uk/ Josephine Instagram: https://www.instagram.com/josephine__philips/ FOLLOW US Instagram: www.instagram.com/weareladieswholaunch/ TikTok: www.tiktok.com/@weareladieswholaunch YouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

    1h 5m
  17. Ep 48: Nicola Mendelsohn, Meta's Head of Global Business Group, on AI and Championing Women in Business

    10/22/2025

    Ep 48: Nicola Mendelsohn, Meta's Head of Global Business Group, on AI and Championing Women in Business

    From Manchester market stalls to Head of Global Business at Meta, Nicola Mendelsohn joins Rochelle Humes to share her inspirational journey—rooted in family, entrepreneurial spirit, and a drive to break barriers. Nicola reveals how her upbringing shaped her career, how she built her confidence in male-dominated settings, and the lessons learned balancing motherhood with leadership. In this episode, Nicola demystifies how AI can help women build and grow their businesses, shares honest insights on overcoming imposter syndrome, and explains what makes a great leader. Packed with practical advice, candid stories, and future-facing tech tips, this is essential listening for female founders, aspiring entrepreneurs, and anyone ready to level up their career. From championing women in business to the exciting future of AI at Meta, Nicola Mendelsohn’s perspective offers inspiration and actionable advice you don’t want to miss. Key Talking Points Family & Early Entrepreneurial Influence [00:00:59] – [00:04:13] Education, Breaking into Advertising [00:04:13] – [00:06:40] Career Growth & Mentorship at BBH [00:06:40] – [00:08:13] Motherhood & Work-Life Balance [00:08:13] – [00:13:53] Women in Business: Challenges & Support [00:13:53] – [00:19:18] Entrepreneurship, Curiosity & Networking [00:16:05] – [00:21:10] Celebrating Wins & Overcoming Barriers [00:21:10] – [00:23:55] AI: Myths, Opportunities, and Meta’s Tools [00:25:15] – [00:33:59] Tech’s Future for Founders [00:35:04] – [00:39:32] Leadership Style & Self-Care [00:39:32] – [00:45:21] Quickfire Advice & Tips for Launching [00:45:21] – [00:52:52] FOLLOW NICOLA https://www.instagram.com/nicolamen/  FOLLOW US Instagram: https://www.instagram.com/weareladieswholaunch/ TikTok: https://www.tiktok.com/@weareladieswholaunch YouTube: https://www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

    56 min
  18. The Launch Box: Elevator Pitches, Ditching CVs, and Levelling Up Your Career With RISER (Ep 43)

    09/17/2025

    The Launch Box: Elevator Pitches, Ditching CVs, and Levelling Up Your Career With RISER (Ep 43)

    What if your next career move was just a 60-second pitch away? In this Launch Box episode of Ladies Who Launch podcast, Rochelle Humes sits down with Suz Bannister and Lamees Butt, the powerhouse co-founders of RISER — the networking and mentorship platform built for ambitious people. They reveal: ✨ How they turned a lightbulb idea into a fast-growing, female-led tech startup ✨ The 3-step framework for a killer elevator pitch ✨ Why CVs are outdated and how RISER is reinventing hiring ✨ Confidence hacks everyone needs to stand out and get hired If you’ve ever wondered how to pitch yourself, build a network from scratch, or land your next big opportunity, this episode is your launchpad. Whether you’re job-hunting, growing your side hustle, or looking for mentorship, you’ll get practical tips and inspiring stories from two women who are rewriting the rules. Subscribe for more episodes of Ladies Who Launch — the podcast sharing unfiltered stories and career advice from women in business. FOLLOW RISER https://www.instagram.com/suz.bannister_/ https://www.instagram.com/lameesbutt/ https://www.instagram.com/theriserapp/ FOLLOW US Instagram: https://www.instagram.com/weareladieswholaunch/ TikTok: https://www.tiktok.com/@weareladieswholaunch YouTube: https://www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

    45 min
  19. Ep 69: Building Ru & Rocka: From Ideation to Selfridges Launch

    Mar 25

    Ep 69: Building Ru & Rocka: From Ideation to Selfridges Launch

    In this episode of Ladies Who Launch, Rochelle sits down with Katherine Barlow, founder of Ru & Rocka, for an honest, unfiltered conversation about what it really takes to build a fashion brand from scratch. From the spark of an idea to building a team and letting others into her business, Katherine shares the real founder story behind one of the most original brands in the space today. We cover: How Ru & Rocka started and the moment it became realBeing responsible with money and navigating small business financesHow to build a brand that's truly original in a crowded marketBuilding the Ru & Rocka team and knowing when to hireBuilding a true brand identity & DNALaunching in Selfridges  Whether you're in the early stages of building your brand or scaling your team, this one is packed with lessons you won't want to miss. We Are Ladies Who Launch!  CHAPTERS 00:00 Introducing Katherine Barlow 04:56 Instagram Side Hustle 07:16 Finance Lessons Learned 09:47 Building A Brand Solo 12:51 From The Studio to Ru & Rocka 30:11 Scaling Without Fear 32:37 Brand DNA Matters 33:41 When Big Brands Copy 38:32 Building Thick Skin In Business  40:52 Launching In Selfridges  46:57 Scrappy Startup Lessons 48:12 What’s Next For Ru & Rocka  58:09 Final Advice For Business Owners 🔔 New episodes every Wednesday — subscribe so you never miss a launch. FOLLOW KATHERINE Instagram: ​​https://www.instagram.com/kb.barlow/ Ru & Rocka: https://www.instagram.com/ruandrocka/ FOLLOW US Instagram: www.instagram.com/weareladieswholaunch/ TikTok: www.tiktok.com/@weareladieswholaunch YouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

    1h 4m
  20. Ep 58: The Only 3 Numbers Your Business Needs To Track

    Jan 14

    Ep 58: The Only 3 Numbers Your Business Needs To Track

    In this episode, Rochelle Humes, sits down with Rachel Harris, the accountant who’s changing the narrative around finances and business for women. Together, they dive deep into Rachel’s journey from growing up with financial scarcity to championing practical financial education, especially for women and small business owners. This conversation covers everything from the emotional baggage we bring to money, why financial literacy should be on the national curriculum, practical habits for business success, and the nitty-gritty of tax.  In this episode, we cover: The power of financial educationWhy women feel uncomfortable talking about money and how to overcome itThree key things to create your own ‘business dashboard’ Simple habits to track finances and avoid common tax pitfallsHow money is an amplifier of your values We Are Ladies Who Launch!  CHAPTERS 00:00 Introduction  01:12 Rachel Harris: Breaking Financial Stereotypes 02:54 The Emotional Side of Finances 04:49 Empowering Women to Talk About Money 14:57 Practical Financial Tips for Entrepreneurs 23:05 Delegation and Quality of Life 29:36 Creating Financial Processes 30:30 Common Financial Mistakes for Female Entrepreneurs 30:56 The Importance of Tax Planning 33:41 Monthly Financial Check-ins 37:57 HMRC and Self-Employment Tax Essentials 43:01 Actionable Financial Takeaways 55:21 Final Thoughts and Encouragement Whether you're a creative dreading the numbers, a woman with big dreams, or just want to get smarter about your finances, this episode is packed with relatable stories, actionable takeaways, and honest advice about building real confidence—financially and beyond. 🔔 New episodes every Wednesday — subscribe so you never miss a launch. FOLLOW RACHEL Instagram: www.instagram.com/accountant_she/?hl=en TikTok: www.tiktok.com/@accountant_she Join Rachel's Insider List: https://accountantshe.myflodesk.com/lwl FOLLOW US Instagram: www.instagram.com/weareladieswholaunch/ TikTok: www.tiktok.com/@weareladieswholaunch YouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

    56 min
Rochelle Humes on Apple