Rochelle Humes

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  1. Gigi & Olive: How 4 Business Pivots Built a Seven-Figure Brand

    -5 дн.

    Gigi & Olive: How 4 Business Pivots Built a Seven-Figure Brand

    This week, we’re joined by Georgie Le Roux, founder and CEO of Gigi & Olive, the luxury bridal and personalised gifting brand that has grown through four major business pivots and over 85% year-on-year growth. In this episode, Georgie shares the behind-the-scenes reality of building a product based business from manually managing personalised orders in Google Sheets to scaling a luxury brand, navigating operational chaos, and the £30,000 Meta Ads mistake that nearly derailed Black Friday. We also dive into why profit matters more than revenue, how to know when it's time to pivot, building a community-first brand, and the founder lessons no one talks about. In this episode, we cover: The £30,000 Meta Ads horror story every founder should hearWhy Gigi & Olive pivoted four times before finding its winning modelThe operational reality of running a personalised product businessWhy chasing revenue can be a dangerous growth strategyHow customer obsession became Gigi & Olive's biggest competitive advantageThe Gigi & Olive podcast is launching September 2026Building a luxury brand through community, not just marketingThe mindset shifts every founder needs to scale with confidence Whether you're building an e-commerce brand, scaling a business, or simply love hearing the real stories behind successful founders, this episode is packed with honest lessons and practical insights. We Are Ladies Who Launch!  CHAPTERS 00:00 Meet Georgie Le Roux, founder of Gigi & Olive 01:57 Introducing Gigi & Olive 05:47 How to Track Trends in Products 07:31 First Big Pivot to Own Designs 09:25 Building Personalisation Operations 14:06 Scaling Without Chaos 19:46 Serving the Same Customer in Multiple Ways 26:49 Meta Ads Horror Story 28:43 Building Brand Through Word Of Mouth 30:40 Next Business Pivots & Mindset 33:15 Building Luxury in Crowded Market 40:30 Building a Strong Brand Intentionally  41:24 The Gigi & Olive Podcast 43:35 Rocket Round  46:01 Phone Habits And Sleep 47:30 Profit Over Top Line 53:56 Financial Priorities And AI 56:47 Founder Boundaries As A Mum 59:32 Niche Brand Power Move 🔔 New episodes every Wednesday — subscribe so you never miss a launch. #AD Powered by  @StarlingBankApp   Find out more about Starling Business here: https://bit.ly/44sEaMf:  FOLLOW GEORGIE  Instagram: https://www.instagram.com/georgieleroux/ Gigi and Olive: https://www.instagram.com/gigiandolive_/ FOLLOW US Instagram: www.instagram.com/weareladieswholaunch/ TikTok: www.tiktok.com/@weareladieswholaunch YouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

  2. Why Every Entrepreneur Needs Better Friends | Frankie James Founder of Ideas Fest

    29 июл.

    Why Every Entrepreneur Needs Better Friends | Frankie James Founder of Ideas Fest

    In this week's episode of Ladies Who Launch, Frankie James unpacks her founder story, from the uncertainty of figuring out a career path as a young adult to building Ideas Fest into a must-attend industry event. We get into turning setbacks into strategy, mastering assertive communication, navigating the grey area between business and friendship, and the financial tools every founder needs to know. In this episode, we cover: Frankie's founder journey from career uncertainty to building Ideas FestHow to turn setbacks into strategic opportunitiesNetworking, rapport-building, and navigating the blurred lines between business and relationshipsGaining the confidence to be assertive in the business worldFinancial support tools, top tips, and how to be a strong team player If you’ve ever wanted to start a business but don’t know where to begin, this one’s for you. We Are Ladies Who Launch!  CHAPTERS 00:00 Meet Frankie James 02:33 Finding Your Path 12:44 Family Business Dynamics 15:31 An Intro To Ideas Fest  17:08 Pandemic Spark & First Festival Launch 21:53 Building A Founder Community 31:55 What’s Next For Ideas Fest 35:59 Rocket Round  36:11 Community Non Negotiables  39:31 Hiring For Vibe, Not Titles 43:45 Adopting The ‘Why Not Me’ Mindset 54:48 Frankie’s Top Tips 🔔 New episodes every Wednesday — subscribe so you never miss a launch. #AD Powered by @StarlingBankApp   Find out more about Starling Business here: https://bit.ly/44sEaMf:  FOLLOW FRANKIE  Instagram: https://www.instagram.com/frankie_j4y/ Ideas Fest: https://www.instagram.com/ideas_fest/ FOLLOW US Instagram: www.instagram.com/weareladieswholaunch/ TikTok: www.tiktok.com/@weareladieswholaunch YouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

  3. Rochelle's Branding Masterclass: How To Build A Brand People Obsess Over

    22 июл.

    Rochelle's Branding Masterclass: How To Build A Brand People Obsess Over

    In this week's episode of Ladies Who Launch, Rochelle breaks down why the brands that win don't just sell products, they build worlds. This solo branding masterclass covers the full journey, from defining the consumer experience you want to create, to showing up consistently as the brand you've built, and learning when to ignore outside noise versus when a trend is actually worth your energy.  Rochelle walks through finding your creative direction, choosing a brand colour that carries meaning, getting fonts and typography right, and the principle that anchors it all; branding for the customer you want, not the one you already have. In this episode, we cover: Building a world, not just a brand Showing up consistently as the brand you've createdIgnoring outside noise and knowing when a trend is actually worth your energyHow to find your creative and visual direction through brand colour, fonts, and typographyBranding for the customer you want, not the one you already have If you’ve always dreamed of creating a brand but don’t know where to start, this one’s for you. We Are Ladies Who Launch!  CHAPTERS 00:00 Branding Masterclass Intro 01:01 World Building Basics 03:41 Prioritising Feelings Before Design 04:34 Consistency Over Trends 09:00 Founder Storytelling 10:38 Colors, Fonts, and Copy 14:00 How To Design For Your Future Customer 16:14 Final Thoughts 🔔 New episodes every Wednesday — subscribe so you never miss a launch. #AD Powered by @starlingbankapp FOLLOW ROCHELLE  Instagram: https://www.instagram.com/rochellehumes/ TikTok: https://www.tiktok.com/@rochellehumes?lang=en-GB FOLLOW US Instagram: www.instagram.com/weareladieswholaunch/ TikTok: www.tiktok.com/@weareladieswholaunch YouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

  4. Behind JSHealth: Jessica Sepel on Bootstrapping, Vitamins & Protecting Women's Trust

    8 июл.

    Behind JSHealth: Jessica Sepel on Bootstrapping, Vitamins & Protecting Women's Trust

    Rochelle Humes sits down with JSHealth founder, Jessica Sepel, to unpack her experience of diet culture and how it failed an entire generation of women. She built JSHealth to offer women access to nutrition in a healthy way. From her first experience with nutrition to building a global, female-first supplement company without investment, Jessica shares the untold story behind the brand that put women's health first. This conversation covers the real work behind building a brand that puts quality first. We cover everything from ingredients, building a community of trusted women and what she’s learnt about leading a growing team. In this episode, we cover: Jessica's first experience with nutrition, how diet culture failed women and teenagers, and where JSHealth was rooted fromStarting JSHealth as a first-to-market, female-first vitamin company, bootstrapped from day one with no investorsGenerating hype, protecting customer trust in an unregulated industry, and enforcing quality control from the startDeveloping the skills to lead, setting boundaries as a founder, and the morning and evening routines that keep her groundedThe evolution of science for women's health and Jessica's financial advice for founders If you've ever felt let down by the wellness industry, this one's for you. We Are Ladies Who Launch!  CHAPTERS 00:00 Introducing Jessica Sepel 01:32 Early Diet Struggles 07:22 Choosing Your Nutrition Path 12:34 Spotting The Supplements Gap  21:06 First 2000 Bottles Sold 24:09 Scaling Without Pressure 27:14 From Local To Global 29:45 Build Through Quality 33:30 Bootstrapped Scrappy Growth 39:31 Nighttime Switch Off Routine 44:17 Creating Mornings Without Chaos 47:34 Boundaries For Founders 49:57 Future Of Women’s Health 54:19 Rocket Round  01:01:17 Mentors And Box On 01:03:00 Confidence Around Money  01:10:37 Prioritising Customer Retention 01:19:17 Wrap Up 🔔 New episodes every Wednesday — subscribe so you never miss a launch. #AD Powered by Starling Bank Access Starling Bank here: https://bit.ly/44sEaMf FOLLOW JESSICA  Instagram: https://www.instagram.com/jshealth/reels/?hl=en JSHealth: https://www.instagram.com/jshealthvitamins/?hl=en TikTok: https://www.tiktok.com/@jshealthvitamins https://uk.jshealthvitamins.com/ FOLLOW US Instagram: www.instagram.com/weareladieswholaunch/ TikTok: www.tiktok.com/@weareladieswholaunch YouTube: www.youtube.com/@Weareladieswholaunch Disclaimer: JSHealth Vitamins formulas vary by region Ladies Who Launch listeners get 20% off JSHealth. Use the code LWL at checkout: https://uk.jshealthvitamins.com/?utm_source=UKTalent&utm_medium=LadiesWhoLaunch&utm_campaign=LadiesWhoLaunchadd Hosted on Acast. See acast.com/privacy for more information.

  5. How To Communicate Your Needs In Business | Amira Quaye

    15 июл.

    How To Communicate Your Needs In Business | Amira Quaye

    In this week's episode of Ladies Who Launch, Rochelle sits down with communication expert Amira Quaye to unpack why so many women struggle to hold their own in high-stakes rooms. From being labelled "bossy" versus "headstrong" to the exhaustion of over-explaining and the quiet friction between male and female language.  Amira breaks down how to unlearn old habits, reduce filler words, reframe your email language, and navigate difficult conversations without shrinking. Plus, her six fundamentals of communication for finding your voice in any environment. In this episode, we cover: Owning your voice in high-stakes rooms; why women get labelled "bossy", and how to hold your own without shrinkingUnlearning old habits, over-explaining, filler words, and the tension between male vs female languageReframing your written communication by stripping apologetic language from emails and finding authorityNavigating difficult conversations and managing the feelings that come with confrontation in both personal and professional lifeAmira's six fundamentals of communication for finding and projecting your voice  If you’ve ever struggled to find your voice and speak your truth, this one’s for you. We Are Ladies Who Launch!  CHAPTERS 00:00 Introduction to Amira 01:08 What is a Communication Expert? 06:01 Understanding your communication style 12:12 Unlearning Needs and Emotions 14:58 Why We Over Explain  19:50 Male vs Female communication stigmas 24:23 Filler Words and Rephrasing Your tone on email 31:57 Holding Your Own in a room 38:00 Handling Awkward Silences 40:43 Why We Avoid Conflict 44:23 How to approach Difficult Conversations  49:03 Assertive vs Defensive 52:09 Difficult Talk No Nos 57:03 Amira’s 6 Communication Fundamentals 01:03:48 Top Communication Tip 01:05:32 Wrap Up 🔔 New episodes every Wednesday — subscribe so you never miss a launch. #AD Powered by @starlingbankapp FOLLOW AMIRA  Instagram: https://www.instagram.com/the_communicationexpert/ TikTok: https://www.tiktok.com/@the_communicationexpert FOLLOW US Instagram: www.instagram.com/weareladieswholaunch/ TikTok: www.tiktok.com/@weareladieswholaunch YouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

  6. Jo Malone CBE: Rebuilding and starting again

    07.01.2025

    Jo Malone CBE: Rebuilding and starting again

    Jo Malone C.B.E. is a globally renowned entrepreneur and fragrance designer who transformed her passion for scent into an empire. From humble beginnings on a council estate in Bexleyheath to creating a brand that redefined the fragrance industry, Jo’s journey is one of resilience, creativity and visionary thinking. In this episode, we explore how she started blending scents in her kitchen, scaled her business into an astronomical household name and became a symbol of success in entrepreneurship. If you’re interested in brand building, the fragrance business, or inspiring stories of overcoming adversity, this episode is a must-listen. FOLLOW JO https://www.instagram.com/jomalonecbe/?hl=en Jo Loves: https://www.instagram.com/jolovesofficial/?hl=en BBC Maestro with Jo Malone: https://www.bbcmaestro.com/courses/jo-malone-cbe/think-like-an-entrepreneur FOLLOW US Instagram: https://www.instagram.com/weareladieswholaunch TikTok: https://www.tiktok.com/@weareladieswholaunch?_t=8sJkmbK9JlQ&_r=1 Youtube: https://www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

  7. MERIT Beauty CMO: Behind the brand

    1 апр.

    MERIT Beauty CMO: Behind the brand

    In this episode of Ladies Who Launch, Rochelle sits down with Aila Morin, CMO of MERIT Beauty, the clean, minimalist brand that's redefining what "effortless" really means in beauty. This episode isn't just a brand story, it’s an original narrative of how to stay true to yourself while building a business with purpose and impact.  Aila opens up about the why behind MERIT, the purpose that shaped every product decision, every campaign, and every community touchpoint from day one.  What we cover:  How MERIT built a narrative that resonates far beyond the productHow new product development becomes a brand-building tool, not just a revenue playWhat real brand loyalty looks like and how to cultivate it without gimmicksHow Aila stays focused in one of the most competitive industriesThe messy, real, unglamorous side of scaling a team and a brand  Whether you're a founder in the thick of it or a marketer obsessed with building a brand, this episode will challenge the way you think about building something with real meaning & clarity. We Are Ladies Who Launch!  CHAPTERS 00:00 Introduction 04:57 Designing Brand DNA 07:53 The Five Minute Morning 12:49 The No-Hero Product Strategy 18:26 Building Hype Around Brand & Product 24:26 Scaling Profitably To $200M 29:41 Multichannel Brand Building 32:25 Creative A North Star 38:31 Anti Advice And Comparison 41:53 Work Identity Boundaries 45:18 Mentors And Leadership Energy 47:00 One Tip For Founders 🔔 New episodes every Wednesday — subscribe so you never miss a launch. FOLLOW AILA Instagram: ​​https://www.instagram.com/ailamorin/ MERIT Instagram: https://www.instagram.com/merit/ MERIT TikTok: https://www.tiktok.com/@merit FOLLOW US Instagram: www.instagram.com/weareladieswholaunch/ TikTok: www.tiktok.com/@weareladieswholaunch YouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

  8. Building NEOM: Nicola Elliott on £45M Turnover, 150 Products & Self-Funding vs Investment

    1 июл.

    Building NEOM: Nicola Elliott on £45M Turnover, 150 Products & Self-Funding vs Investment

    In this week's episode of Ladies Who Launch, Nicola Elliott, founder of NEOM, takes us behind the scenes of building a brand in a category that barely existed when she started. From the early days of product creation to scaling to 150 products, 150 employees, and £45M in annual turnover, Nicola gets into the mechanics of strategically building for long-term growth. We unpack the real decisions most founders agonise over: the benefits of taking investment versus staying self-funded, and the personal sacrifices that come as a direct consequence of business ambition. Beyond the numbers, this conversation digs into what makes NEOM genuinely stick, how Nicola has built a deep consumer-to-brand connection at scale, and perhaps more importantly, how she's designed the business around the life she actually wants to live. It's an honest, tactical conversation for founders who want to build something substantial without losing themselves in the process. In this episode, we cover: The journey of starting & building NEOMBuilding in a ‘unique’ category150 products, 150 employees, £45M in annual turnover Strategically building for long term growth, not paceBenefits of investment vs self funding Real life sacrifices as a consequence of business Creating consumer x brand connectionDesigning business around your life We Are Ladies Who Launch!  CHAPTERS 00:00 Introduction 00:43 Before Wellness Was a Thing 03:41 Anxiety Sparking the NEOM Idea 06:15 From Blends to NEOM 08:27 First Products and Candles 11:40 Green Lights to Quitting Your 9-5 14:29 Building the Right Team 17:58 Creating a New Category 23:11 Retailer Placement Challenges 26:32 Sponsor Break: Starling Tools 27:42 Scaling With Steady Growth 33:33 Slow Growth Wins 34:00 Realities of Raising Money 35:50 Founder Lifestyle Questions 36:58 Motherhood While Building a Business 40:01 Sacrifice And Seasons 41:50 Work That Feeds You 43:06 Protecting Brand Identity 47:32 Customer Moments Strategy 49:06 Founder Role Today 52:39 Realistic Wellness Positioning 53:47 Future Growth And Collabs 55:56 Rocket Round 58:15 Curating Your Circle 59:35 Patience Builds Brands 01:00:34 Nicola’s Dream Collab  01:02:00 Finding A Mentor 01:03:14 Founder Money Habits 01:07:21 Financial Myths Debunked 01:09:30 Profitability Over Hype 01:12:23 Design Success Your Way 01:14:55 Nicola’s Ideal Lunch  01:17:49 Wrap Up And Subscribe 🔔 New episodes every Wednesday — subscribe so you never miss a launch. #AD Powered by  @StarlingBankApp  Access Starling Bank here: https://bit.ly/44sEaMf FOLLOW NICOLA Instagram: https://www.instagram.com/nicolaelliottneom/ NEOM: https://www.instagram.com/neomwellbeing/ FOLLOW US Instagram: www.instagram.com/weareladieswholaunch/ TikTok: www.tiktok.com/@weareladieswholaunch YouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

  9. From L’Oréal to Glow Recipe | Sarah Lee’s Exact Path to a $300M Beauty Empire

    18 февр.

    From L’Oréal to Glow Recipe | Sarah Lee’s Exact Path to a $300M Beauty Empire

    Glow Recipe co-founder, Sarah Lee, joins Ladies Who Launch to share how she built a $300M beauty brand by rewriting the rules of Korean skincare. From landing her dream first job at L’Oréal and moving to NYC, to navigating intense work culture and building the foundations of her career, Sarah breaks down the pivotal experiences that prepared her to become a founder.  Inside the episode, Sarah opens up about the exact path to starting Glow Recipe, their journey on Shark Tank, finding the right Co-Founder and how they set out to change the global narrative around K-beauty. In this episode, we cover:  Key insights from working inside a legacy beauty giant (L’Oreal) to building a startupHow Sarah identified white space in the U.S. market for Korean skincareTaking the Leap: Leaving L’Oréal & Launching Glow RecipeGlow Recipe's Shark Tank JourneyGoing from DTC to Sephora ShelvesEvolving the Glow Recipe Brand & Category Leadership If you’re curious about building a beauty, consumer or community-led brand, this conversation is packed with honest and relatable formulas and behind-the-scenes insight that you can adopt and feed into your strategy. We Are Ladies Who Launch!  CHAPTERS 00:00 Meet Sarah Lee: Glow Recipe Co-Founder & Co CEO 03:17 From Watermelon Rind to Watermelon Glow: Ingredient Inspiration 05:27 Landing the Dream Job at L’Oréal Korea & Learning the Beauty Business 16:56 Finding her Co-Founder & Spotting the K-Beauty Gap in the US Market 22:22 Quitting L’Oréal & Taking The Leap 29:42 The Shark Tank Experience 41:05 Choosing Mentorship vs. Money 45:44 Dealing with Sell Out Product 47:07 The Glow Recipe Partnership with Sephora 54:18 Reacting to Viral Product Moments 01:00:37 How the Co-CEO System Works 01:06:15 $300M Business & What’s Next 01:17:31 Founder Advice & How to Build Good Company Culture 🔔 New episodes every Wednesday — subscribe so you never miss a launch. FOLLOW GLOW RECIPE Instagram: ​​www.instagram.com/sarah_glow Glow Recipe Instagram: www.instagram.com/glowrecipe Glow Recipe TikTok: https://www.tiktok.com/@glowrecipe FOLLOW US Instagram: www.instagram.com/weareladieswholaunch/ TikTok: www.tiktok.com/@weareladieswholaunch YouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

  10. ROCHELLE HUMES: Being Raised To Be Fearless, Life After The Saturdays & My First Date With Marvin

    14 апр. ·  Видео

    ROCHELLE HUMES: Being Raised To Be Fearless, Life After The Saturdays & My First Date With Marvin

    Rochelle Humes is a singer, presenter and founder of the hugely successful family lifestyle brand, My Little Coco.  At just 12 years old, she won a place in S Club Juniors, before going on to top the charts with The Saturdays. Since then, she’s built a hugely successful career across entertainment and business.  Rochelle has been grafting her whole life. And that’s exactly how she likes it. Raised by her mum on a council estate, Rochelle grew up watching her work incredibly hard to provide for her and her sister. In our conversation, she explains what it taught her and why she’s always been determined to succeed.  In this episode, Rochelle shares: Auditioning for S Club Juniors with Frankie BridgeHow her single mum raised her to be fearlessFilming a reality TV show with The SaturdaysHow uncertainty after The Saturdays pushed her to build her own business Her first date with her husband, Marvin and how he won her over  Rochelle is an absolute ray of sunshine. She reminded me that backing yourself and putting the work in can take you further than you ever expected. Listen to her amazing podcast Ladies Who Launch HERE If you enjoyed the show, you can also follow us:  Instagram- @greatcompanypodcast TikTok - @greatcompanypodcast  Jamie - @jamielaing And if you've got thoughts, questions and comments, you can email us at: greatcompany@jampotproductions.co.uk  THE CREDITS Producer: Helen Burke & Jack Claramunt Assistant Producer: Issy Weeks-Hankins Video: Josh Bennett Social Media: Laura Coughlan Audio: Rafi Amsili Geovannetti Executive Producer: Ewan Newbigging-Lister   Great Company is an original podcast from JamPot Hosted on Acast. See acast.com/privacy for more information.

  11. Behind Rochelle Humes Skincare Brand Launch

    8 апр.

    Behind Rochelle Humes Skincare Brand Launch

    In this episode of Ladies Who Launch, I’m pulling back the curtain on building my new skincare brand. This week, we dive deeper into product development; from formulation and testing to MOQs and what it really takes to get products onto retail shelves. I’m sharing the real journey with you: what I’m learning as I go, how I’m building the brand from the ground up, and the challenges that are keeping me up at night. Plus, I’m giving you a behind-the-scenes look at our next Ladies Who Launch live event. After how incredible and inspiring our last one was, I cannot wait to share another amazing lineup with you. In this episode, I cover: Where the products are right now. Development, testing, and what the process has been along the way The decisions around formulation that no one prepares you for How I’m thinking about quantities and what that means for the brand at this stage Selling into retailers and what it actually takes to get a brand onto shelves The next Ladies Who Launch line up Whether you're launching your first product or scaling an existing beauty business, this conversation is here to share and support. 🔔 New episodes every Wednesday — subscribe so you never miss a launch. FOLLOW US Instagram: https://www.instagram.com/weareladieswholaunch/ TikTok: https://www.tiktok.com/@weareladieswholaunch YouTube: https://www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

  12. What makes Our Place MORE than just a cookware brand? Refining the dinner table with Shiza Shahid

    12.02.2025

    What makes Our Place MORE than just a cookware brand? Refining the dinner table with Shiza Shahid

    Shiza Shahid has been a force for meaningful change since her early years. Growing up inPakistan, she began volunteering at just 13, driven by a deep sense of purpose and a commitment to social impact. That passion led her to co-found the Malala Fund, advocating for girls' education worldwide, and later to the world of entrepreneurship, where she is redefining what it means to gather around the table.As the co-founder of Our Place, Shiza has built a brand that is more than just cookware—it’s about culture, connection, and community. In this episode, we dive into her journey from activism to business, how her heritage shaped her vision, and why food is a powerful vehicle for storytelling and inclusivity. Join us as we explore how Shiza is creating a more connected world, one meal at a time. FOLLOW SHIZA https://www.instagram.com/shiza/ Our Place: https://www.instagram.com/ourplace/ FOLLOW US Instagram: https://www.instagram.com/weareladieswholaunch TikTok: https://www.tiktok.com/@weareladieswholaunch?_t=8sJkmbK9JlQ&_r=1 Youtube: https://www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

  13. How The Elf on the Shelf Became a Global Empire, with Co-Founder Christa Pitts

    10.12.2025

    How The Elf on the Shelf Became a Global Empire, with Co-Founder Christa Pitts

    How do you turn a childhood tradition into a 31-million-unit global phenomenon? In this inspiring episode of Ladies Who Launch, Rochelle Humes sits down with Christa Pitts, co-founder of The Elf on the Shelf — a brand that transformed Christmas for families around the world. Christa opens up about the real startup story behind one of the most iconic holiday brands: • How a family tradition became a bestselling product • Why every major publisher rejected their book (including being told it was “destined for the damaged goods bin”) • The scrappy, bootstrapped tactics that got their first 5,000 units made • How a single paparazzi photo and an appearance on the TODAY Show changed everything • The power of patience, storytelling, and word-of-mouth marketing • Managing cashflow, saying “no” to the wrong partners, and building slow, sustainable growth • How a small family business built its own production company, sold a Christmas special to CBS, and secured a balloon in the Macy’s Thanksgiving Day Parade • The mindset every founder needs: grit, resilience, and the courage to keep going when no one believes in your idea If you’ve ever wondered how global brands are built from nothing, or you need a reminder to stay persistent, this episode will light a fire under you. 🔔 New episodes every Wednesday — subscribe so you never miss a launch. Key talking points 00:00 — Meet Christa Pitts: Co-founder of The Elf on the Shelf   02:15 — The family tradition that sparked a global brand   05:42 — Every publisher said no (and why they kept going)   09:18 — Bootstrapping: the first 5,000 units   12:27 — Taking on debt and betting on themselves   15:50 — The moment everything changed: TODAY Show exposure   18:30 — From small business to global phenomenon   21:14 — Building a brand through storytelling   24:40 — Managing growth and protecting the mission   27:55 — Launching a production company and TV special   31:10 — Breaking into retail and surviving scaling challenges   34:42 — Leadership, doubt, and building confidence   38:55 — Advice for women building brands   42:10 — Slow growth, grit, and long-term success   45:02 — Christa’s advice for corporate women climbing the ladder FOLLOW THE ELF ON THE SHELF https://www.instagram.com/elfontheshelf/ tiktok.com/@elfontheshelf www.youtube.com/@ElfOnTheShelf elfontheshelf.com  FOLLOW US Instagram: https://www.instagram.com/weareladieswholaunch/ TikTok: https://www.tiktok.com/@weareladieswholaunch YouTube: https://www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

  14. Emma Grede: Businesses’ Ultimate Girls’ Girl

    31.12.2024

    Emma Grede: Businesses’ Ultimate Girls’ Girl

    Emma Grede is a powerhouse entrepreneur and the CEO behind billion-dollar brands like Good American and Skims. From growing up in East London to attending the London College of Fashion, Emma’s journey is a testament to resilience and ambition. After starting her career in retail and styling, she launched her own talent management and marketing agency, paving the way for her meteoric rise in the business world. In this episode, we explore the pivotal moments that defined her career, her mindset for scaling globally recognised brands, her approach to building viral products and the idea of having it all. If you’re interested in entrepreneurship, brand building, or hearing how women are dominating the business world, this episode is for you. FOLLOW EMMA https://www.instagram.com/emmagrede Good American: https://www.instagram.com/goodamerican Skims: https://www.instagram.com/skims Get Safely: https://www.instagram.com/getsafely/ 15 Percent Pledge: https://www.instagram.com/15percentpledge/ FOLLOW US Instagram: https://www.instagram.com/weareladieswholaunch TikTok: https://www.tiktok.com/@weareladieswholaunch?_t=8sJkmbK9JlQ&_r=1 Youtube: https://www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

  15. Building SheerLuxe: The build, growth and £40M sell

    22 апр.

    Building SheerLuxe: The build, growth and £40M sell

    In this episode of Ladies Who Launch, we sit down with Georgie Coleridge Cole, Founder & CEO of SheerLuxe, the e-commerce and lifestyle powerhouse that redefined how women discover fashion, beauty, and culture online. Georgie opens up about the formative experiences that shaped her entrepreneurial mindset, how she stumbled into the world of e-commerce before it was cool, and the raw reality of building an incredible team from scratch while the industry was still figuring out what digital media even meant. What we cover: The honest story of building SheerLuxe and becoming an entrepreneur Discovering and navigating the world of e-commerceBusiness investment and financing. Why access to capital looks very different for women in business How to structure a strong team early and build a culture that scales Juggling life, business, and motherhood. The real, unfiltered version If you're a female founder navigating the chaos of building something bold, this one's for you. We Are Ladies Who Launch!  CHAPTERS 00:00 Introducing Georgie and SheerLuxe 01:14 The SheerLuxe Mission and Platform Evolution 09:16 Navigating Career Detours 14:55 The Start of Building SheerLuxe 21:56 Raising VC and Keeping Equity 28:23 The Hardest Part of Leadership 31:30 The SheerLuxe Team as the Brand 41:52 Staying Relevant Through Change 45:56 Editorial First, Monetise Later 46:47 The £40M Sell 53:09 Equity And Industry Stigma 55:17 The Work and Motherhood Reality 01:03:41 Life After the Acquisition 01:07:19 Rocket Round  01:15:22 Best Piece of Advice  🔔 New episodes every Wednesday — subscribe so you never miss a launch. FOLLOW GEORGIE Instagram: https://www.instagram.com/gcoleridgecole/ SheerLuxe Instagram: https://www.instagram.com/sheerluxe/ SheerLuxe TikTok: https://www.tiktok.com/@sheerluxe FOLLOW US Instagram: www.instagram.com/weareladieswholaunch/ TikTok: www.tiktok.com/@weareladieswholaunch YouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

  16. How to Build A Career In Beauty, Gain Authority & Stay Credible | Sarah Jossel

    13 мая

    How to Build A Career In Beauty, Gain Authority & Stay Credible | Sarah Jossel

    In this episode, Sarah Jossel, award-winning beauty editor, author, and presenter on This Morning, for an honest conversation about carving out a career in fashion and beauty when everyone's fighting for the same seat at the table. Sarah takes us from her early days breaking into the industry all the way to writing her book, Diary Of A Beauty Editor, and everything she learned (the hard way) in between. We get into what it really means to build authority and trust when the market is saturated, why authenticity is your most powerful career asset, and how to develop the editorial eye to know what's worth your time and what's just noise. We also go deep on beauty product red flags, the trends she's watching, and the questions every woman should be asking before she buys into the hype. In this episode, we cover: How Sarah broke into the fashion industry and navigated her way to the topBuilding credibility and authority in a saturated, competitive spaceBeauty product red flags and the trends shaping the industry right nowThe journey of writing a book and what it teaches you about your own voiceBeauty product guidance for pregnant women and women with cancerMyth busting beauty perfection standards If you're building a career in a crowded space and trying to figure out how to stand out this one is for you. We Are Ladies Who Launch!  CHAPTERS 00:00 Introducing Sarah Jossel 07:02 Making the Fashion to Beauty Shift 11:34 Building Credibility in your Career 29:07 Beauty Trend Red Flags 31:18 Smart Spending on Beauty Trends 34:54 Beauty and Confidence  39:07 The Journey of Writing a Book 42:59 Approach to Functional Makeup  45:12 Filters and Fake Realities 47:24 Finding Your Voice 53:13 Clean Beauty Marketing Myths 56:52 Clearing Up Clean Beauty Confusion 59:36 Pregnancy and Cancer Beauty Product Guidance  01:03:36 Pressures of Perfection Myth 01:13:33 Consistency Over Noise 🔔 New episodes every Wednesday — subscribe so you never miss a launch. FOLLOW SARAH Instagram: https://www.instagram.com/sarahjossel/ TikTok: https://www.tiktok.com/@sarah_jossel FOLLOW US Instagram: www.instagram.com/weareladieswholaunch/ TikTok: www.tiktok.com/@weareladieswholaunch YouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

  17. Conna Walker: From eBay to Empire

    14.01.2025

    Conna Walker: From eBay to Empire

    Conna Walker is the Founder of multi-million dollar fashion empire, House of CB, that began with selling bodycon dresses on eBay. This guest’s story is a testament to determination and vision. She launched her brand at just 17 years old, becoming a self-made CEO and creating one of today’s most recognizable fashion brands—all with no formal training, minimal resources, and a small loan. In this episode, we dive into how she carved her own path in the competitive fashion industry, the bold strategies that fuelled her global success, and the resilience it takes to turn a vision into reality. If you’re interested in entrepreneurship, fashion, or scaling a business, this episode is for you. FOLLOW CONNA   https://www.instagram.com/connawalker/?hl=en-gb House of CB: https://www.instagram.com/houseofcb/?hl=en-gb Mistress Rocks: https://www.instagram.com/mistress.rocks/?hl=en-gb FOLLOW US Instagram: https://www.instagram.com/weareladieswholaunch TikTok: https://www.tiktok.com/@weareladieswholaunch?_t=8sJkmbK9JlQ&_r=1 Youtube: https://www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

  18. The Only 3 Numbers Your Business Needs To Track

    14 янв.

    The Only 3 Numbers Your Business Needs To Track

    In this episode, Rochelle Humes, sits down with Rachel Harris, the accountant who’s changing the narrative around finances and business for women. Together, they dive deep into Rachel’s journey from growing up with financial scarcity to championing practical financial education, especially for women and small business owners. This conversation covers everything from the emotional baggage we bring to money, why financial literacy should be on the national curriculum, practical habits for business success, and the nitty-gritty of tax.  In this episode, we cover: The power of financial educationWhy women feel uncomfortable talking about money and how to overcome itThree key things to create your own ‘business dashboard’ Simple habits to track finances and avoid common tax pitfallsHow money is an amplifier of your values We Are Ladies Who Launch!  CHAPTERS 00:00 Introduction  01:12 Rachel Harris: Breaking Financial Stereotypes 02:54 The Emotional Side of Finances 04:49 Empowering Women to Talk About Money 14:57 Practical Financial Tips for Entrepreneurs 23:05 Delegation and Quality of Life 29:36 Creating Financial Processes 30:30 Common Financial Mistakes for Female Entrepreneurs 30:56 The Importance of Tax Planning 33:41 Monthly Financial Check-ins 37:57 HMRC and Self-Employment Tax Essentials 43:01 Actionable Financial Takeaways 55:21 Final Thoughts and Encouragement Whether you're a creative dreading the numbers, a woman with big dreams, or just want to get smarter about your finances, this episode is packed with relatable stories, actionable takeaways, and honest advice about building real confidence—financially and beyond. 🔔 New episodes every Wednesday — subscribe so you never miss a launch. FOLLOW RACHEL Instagram: www.instagram.com/accountant_she/?hl=en TikTok: www.tiktok.com/@accountant_she Join Rachel's Insider List: https://accountantshe.myflodesk.com/lwl FOLLOW US Instagram: www.instagram.com/weareladieswholaunch/ TikTok: www.tiktok.com/@weareladieswholaunch YouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

  19. “Go After Your Dreams” Bernicia Boateng on Building Enoléh and Never Holding Back

    15 апр.

    “Go After Your Dreams” Bernicia Boateng on Building Enoléh and Never Holding Back

    In this episode of Ladies Who Launch, Rochelle sits down with Bernicia Boateng, makeup artists to the stars to go behind the scenes of her incredible journey, from the makeup chair to founding Enoléh, the hair brand redefining what it means for Black women to feel seen, celebrated, and authentic in the beauty space. In this episode, we cover: The mission behind Bernicia's work and why authentic representation in skincare and makeup matters more now than ever beforeWhat self-belief actually looks like in practice The beauty and power of women wearing wigs and hair extensions, and why it's so much more than aestheticsThe behind-the-scenes of building Enoléh, the team, the challenges, and the dream Whether you're a founder, a dreamer, or someone who's been holding back, this one is for you. We Are Ladies Who Launch!  CHAPTERS 00:00 Introduction to Bernicia  02:05 From makeup to wider mission 06:22 Gaining confidence  11:25 Building repeat customers and loyalty 13:56 Why wigs matter 20:45 Building a fashion forward brand 25:42 Launching with a business partner 31:51 The ‘Just Do It’ mission 40:13 Smart category strategy 41:22 Quality over ego 43:30 Bernicia’s 2 year vision  45:58 Dream retail partners  47:23 Business non-negotiables 49:30 Quickfire habits & lessons 🔔 New episodes every Wednesday — subscribe so you never miss a launch. FOLLOW BERNICIA Instagram: https://www.instagram.com/berniciaboateng/ TikTok: https://www.tiktok.com/@realberniciaboateng Enoléh: https://www.instagram.com/enoleh/ FOLLOW US Instagram: www.instagram.com/weareladieswholaunch/ TikTok: www.tiktok.com/@weareladieswholaunch YouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

  20. Scaling, Pregnancy & Endometriosis: The Reality of Being Stef Williams

    11 мар.

    Scaling, Pregnancy & Endometriosis: The Reality of Being Stef Williams

    Stef Williams transitioned from a macro fitness influencer with over 2.2M followers to a serious tech founder building for a huge exit. She is the founder of WeGlow and SEFI, and reveals the unfiltered reality of scaling a digital empire while navigating severe endometriosis and pregnancy. In this episode of Ladies Who Launch, we dive deep into the build of Stef’s business, unpacking exactly how she evolved her relationship with social media to stay relevant in an ever-shifting digital landscape.  What we cover: Staying relevant in the ever evolving world of social mediaAdapting to training and lifestyle with Endemetriosis The journey of how WeGlow started Stef’s evolving relationship with social media Building business for an exit Balancing pregnancy with career & business  We Are Ladies Who Launch!  CHAPTERS 00:00 Introduction to Stef Williams 02:01 Early Instagram Fitness Era 06:34 Branching Beyond Workouts 12:27 Endometriosis and Body Pressures 18:45 From Creator to Founder 23:53 Building Teams and Hiring Lessons 30:17 Product Business Hard Lessons 38:09 Why Subscription Business Models Win 43:43 WeGlow Vision and Women’s Health 45:15 Cycle Syncing Workouts 51:29 Building A Brand Beyond You 55:47 Pregnancy Pressures 01:10:59 Trust Your Gut When Hiring 01:13:37 Dream Collabs And Mentors 01:19:16 Stef’s Dream Lunch Whether you are a marketer trying to understand community-led growth or a founder designing a business to sell, Stef shares the realities of what it’s like to build at scale.  🔔 New episodes every Wednesday — subscribe so you never miss a launch. FOLLOW STEF Instagram: https://www.instagram.com/stef.williams/ TikTok: https://www.tiktok.com/@stefanie_williams FOLLOW US Instagram: www.instagram.com/weareladieswholaunch/ TikTok: www.tiktok.com/@weareladieswholaunch YouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

Rochelle Humes — Apple