Rochelle Humes

Programas

Episodios

  1. MERIT Beauty CMO: Behind the brand

    1 abr

    MERIT Beauty CMO: Behind the brand

    In this episode of Ladies Who Launch, Rochelle sits down with Aila Morin, CMO of MERIT Beauty, the clean, minimalist brand that's redefining what "effortless" really means in beauty. This episode isn't just a brand story, it’s an original narrative of how to stay true to yourself while building a business with purpose and impact.  Aila opens up about the why behind MERIT, the purpose that shaped every product decision, every campaign, and every community touchpoint from day one.  What we cover:  How MERIT built a narrative that resonates far beyond the productHow new product development becomes a brand-building tool, not just a revenue playWhat real brand loyalty looks like and how to cultivate it without gimmicksHow Aila stays focused in one of the most competitive industriesThe messy, real, unglamorous side of scaling a team and a brand  Whether you're a founder in the thick of it or a marketer obsessed with building a brand, this episode will challenge the way you think about building something with real meaning & clarity. We Are Ladies Who Launch!  CHAPTERS 00:00 Introduction 04:57 Designing Brand DNA 07:53 The Five Minute Morning 12:49 The No-Hero Product Strategy 18:26 Building Hype Around Brand & Product 24:26 Scaling Profitably To $200M 29:41 Multichannel Brand Building 32:25 Creative A North Star 38:31 Anti Advice And Comparison 41:53 Work Identity Boundaries 45:18 Mentors And Leadership Energy 47:00 One Tip For Founders 🔔 New episodes every Wednesday — subscribe so you never miss a launch. FOLLOW AILA Instagram: ​​https://www.instagram.com/ailamorin/ MERIT Instagram: https://www.instagram.com/merit/ MERIT TikTok: https://www.tiktok.com/@merit FOLLOW US Instagram: www.instagram.com/weareladieswholaunch/ TikTok: www.tiktok.com/@weareladieswholaunch YouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

    52 min
  2. Building Luxury Mum Guide | How Federika Turned Motherhood Into a Movement

    24 may

    Building Luxury Mum Guide | How Federika Turned Motherhood Into a Movement

    In this weeks episode of Ladies Who Launch, Frederika, founder of the Luxury Mum Guide, joins us to unpack the motherhood identity shift that no one prepares you for and how she turned that gap in support into the ultimate family travel guide for luxury-minded mums.  From navigating who you are before and after kids, to curating the world's best family-friendly experiences, this is the blueprint for building a community born from lived experience. In this episode, we cover: Why Federika built the Luxury Mum Guide from scratchThe support system mums actually needWho you are before kids vs. the woman you become afterCurating the world's best family-friendly experiences for luxury-minded mumsWhere Federika is taking the Luxury Mum Guide nextWhy maternity fashion is broken and what needs to change We Are Ladies Who Launch!  CHAPTERS 00:00 Sunday Launch Intro 00:57 Using Motherhood To Fuel Ambition 02:29 Why The Mum Guide Was Needed 06:03 Identity Shift and Work 16:22 From Social Posts to Events 19:31 Family-Friendly Venues In London 21:11 Journey of the Luxury Mum Event Breakthrough 24:01 Scaling Events and Brands 28:03 Dream Collabs and Future Plans 🔔 New episodes every Wednesday — subscribe so you never miss a launch. FOLLOW FEDERIKA Instagram: https://www.instagram.com/luxurymumguide_/ FOLLOW US Instagram: www.instagram.com/weareladieswholaunch/ TikTok: www.tiktok.com/@weareladieswholaunch YouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

    39 min
  3. How to Build A Career In Beauty, Gain Authority & Stay Credible | Sarah Jossel

    13 may

    How to Build A Career In Beauty, Gain Authority & Stay Credible | Sarah Jossel

    In this episode, Sarah Jossel, award-winning beauty editor, author, and presenter on This Morning, for an honest conversation about carving out a career in fashion and beauty when everyone's fighting for the same seat at the table. Sarah takes us from her early days breaking into the industry all the way to writing her book, Diary Of A Beauty Editor, and everything she learned (the hard way) in between. We get into what it really means to build authority and trust when the market is saturated, why authenticity is your most powerful career asset, and how to develop the editorial eye to know what's worth your time and what's just noise. We also go deep on beauty product red flags, the trends she's watching, and the questions every woman should be asking before she buys into the hype. In this episode, we cover: How Sarah broke into the fashion industry and navigated her way to the topBuilding credibility and authority in a saturated, competitive spaceBeauty product red flags and the trends shaping the industry right nowThe journey of writing a book and what it teaches you about your own voiceBeauty product guidance for pregnant women and women with cancerMyth busting beauty perfection standards If you're building a career in a crowded space and trying to figure out how to stand out this one is for you. We Are Ladies Who Launch!  CHAPTERS 00:00 Introducing Sarah Jossel 07:02 Making the Fashion to Beauty Shift 11:34 Building Credibility in your Career 29:07 Beauty Trend Red Flags 31:18 Smart Spending on Beauty Trends 34:54 Beauty and Confidence  39:07 The Journey of Writing a Book 42:59 Approach to Functional Makeup  45:12 Filters and Fake Realities 47:24 Finding Your Voice 53:13 Clean Beauty Marketing Myths 56:52 Clearing Up Clean Beauty Confusion 59:36 Pregnancy and Cancer Beauty Product Guidance  01:03:36 Pressures of Perfection Myth 01:13:33 Consistency Over Noise 🔔 New episodes every Wednesday — subscribe so you never miss a launch. FOLLOW SARAH Instagram: https://www.instagram.com/sarahjossel/ TikTok: https://www.tiktok.com/@sarah_jossel FOLLOW US Instagram: www.instagram.com/weareladieswholaunch/ TikTok: www.tiktok.com/@weareladieswholaunch YouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

    1 h 20 min
  4. ROCHELLE HUMES: Being Raised To Be Fearless, Life After The Saturdays & My First Date With Marvin

    14 abr ·  Video

    ROCHELLE HUMES: Being Raised To Be Fearless, Life After The Saturdays & My First Date With Marvin

    Rochelle Humes is a singer, presenter and founder of the hugely successful family lifestyle brand, My Little Coco.  At just 12 years old, she won a place in S Club Juniors, before going on to top the charts with The Saturdays. Since then, she’s built a hugely successful career across entertainment and business.  Rochelle has been grafting her whole life. And that’s exactly how she likes it. Raised by her mum on a council estate, Rochelle grew up watching her work incredibly hard to provide for her and her sister. In our conversation, she explains what it taught her and why she’s always been determined to succeed.  In this episode, Rochelle shares: Auditioning for S Club Juniors with Frankie BridgeHow her single mum raised her to be fearlessFilming a reality TV show with The SaturdaysHow uncertainty after The Saturdays pushed her to build her own business Her first date with her husband, Marvin and how he won her over  Rochelle is an absolute ray of sunshine. She reminded me that backing yourself and putting the work in can take you further than you ever expected. Listen to her amazing podcast Ladies Who Launch HERE If you enjoyed the show, you can also follow us:  Instagram- @greatcompanypodcast TikTok - @greatcompanypodcast  Jamie - @jamielaing And if you've got thoughts, questions and comments, you can email us at: greatcompany@jampotproductions.co.uk  THE CREDITS Producer: Helen Burke & Jack Claramunt Assistant Producer: Issy Weeks-Hankins Video: Josh Bennett Social Media: Laura Coughlan Audio: Rafi Amsili Geovannetti Executive Producer: Ewan Newbigging-Lister   Great Company is an original podcast from JamPot Hosted on Acast. See acast.com/privacy for more information.

    55 min
  5. “Go After Your Dreams” Bernicia Boateng on Building Enoléh and Never Holding Back

    15 abr

    “Go After Your Dreams” Bernicia Boateng on Building Enoléh and Never Holding Back

    In this episode of Ladies Who Launch, Rochelle sits down with Bernicia Boateng, makeup artists to the stars to go behind the scenes of her incredible journey, from the makeup chair to founding Enoléh, the hair brand redefining what it means for Black women to feel seen, celebrated, and authentic in the beauty space. In this episode, we cover: The mission behind Bernicia's work and why authentic representation in skincare and makeup matters more now than ever beforeWhat self-belief actually looks like in practice The beauty and power of women wearing wigs and hair extensions, and why it's so much more than aestheticsThe behind-the-scenes of building Enoléh, the team, the challenges, and the dream Whether you're a founder, a dreamer, or someone who's been holding back, this one is for you. We Are Ladies Who Launch!  CHAPTERS 00:00 Introduction to Bernicia  02:05 From makeup to wider mission 06:22 Gaining confidence  11:25 Building repeat customers and loyalty 13:56 Why wigs matter 20:45 Building a fashion forward brand 25:42 Launching with a business partner 31:51 The ‘Just Do It’ mission 40:13 Smart category strategy 41:22 Quality over ego 43:30 Bernicia’s 2 year vision  45:58 Dream retail partners  47:23 Business non-negotiables 49:30 Quickfire habits & lessons 🔔 New episodes every Wednesday — subscribe so you never miss a launch. FOLLOW BERNICIA Instagram: https://www.instagram.com/berniciaboateng/ TikTok: https://www.tiktok.com/@realberniciaboateng Enoléh: https://www.instagram.com/enoleh/ FOLLOW US Instagram: www.instagram.com/weareladieswholaunch/ TikTok: www.tiktok.com/@weareladieswholaunch YouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

    1 h 6 min
  6. Building Never Fully Dressed: Turning Customers Into Lasting Community

    20 may

    Building Never Fully Dressed: Turning Customers Into Lasting Community

    Lucy Aylen built Never Fully Dressed into one of fashion's most coveted cult brands; without investors, without chasing trends, and without ever optimising for virality. In this episode of Ladies Who Launch, Lucy shares the philosophy behind building slow, why she resisted the pressure to scale before she was ready, and how growing a fiercely loyal community from day one became the brand's greatest competitive advantage. From navigating the devastating business impact of COVID to knowing exactly when and how to grow a team, Lucy gives us the unfiltered blueprint for building a brand that lasts.  In this episode, we cover: Why Lucy Said No To ViralityThe Power of Building SlowGrowing the Never Fully Dressed CommunityWhen & How To Build Your TeamSurviving COVID As A Fashion BrandBuilding Without InvestmentIf you're a founder who's tired of being told you need to move faster, raise money, and go viral to win this one's for you. We Are Ladies Who Launch!  CHAPTERS 00:00 Meet Lucy Aylen 02:51 Never Fully Dressed Anti Viral Strategy 07:52 Bootstrapped Ownership 13:51 Building Through Customer Feedback 20:10 Inclusivity and Sizing In Fashion 29:11 Community Loyalty Lessons 32:27 Small Team Big Energy 33:38 Founder Role Evolution 37:31 Motherhood and Boundaries 39:50 Detaching From Business Drama 45:19 Brand Identity to New Venture 50:05 Advice for New Founders 55:46 Work Life Blend Choices 59:05 The Beyonce Topshop Moment 01:00:03 Family First Routines 01:04:46 Mum As Mentor 🔔 New episodes every Wednesday — subscribe so you never miss a launch. #LadiesWhoLaunch #NeverFullyDressed #FashionFounder #BuildingABrand #CultBrand #FemaleFounder #BusinessPodcast #BrandBuilding #SlowGrowth #StartupStory FOLLOW LUCY Instagram: https://www.instagram.com/lucyaylen7/ NFD Instagram: https://www.instagram.com/neverfullydressed/ NFD TikTok: https://www.tiktok.com/@neverfullydressed FOLLOW US Instagram: www.instagram.com/weareladieswholaunch/ TikTok: www.tiktok.com/@weareladieswholaunch YouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

    1 h 14 min
  7. Building Little Moons: From 80% Ready to a Multi-Million Pound Empire

    3 jun

    Building Little Moons: From 80% Ready to a Multi-Million Pound Empire

    From a viral TikTok moment to one of the UK's most beloved supermarket staples, this week on Ladies Who Launch, Rochelle sits down with Vivien Wong, co-founder of Little Moons, to unpack the real story behind building an iconic brand from the ground up. Vivien gets refreshingly honest about starting before you're ready (the 80% rule), protecting product quality under explosive demand, and navigating the noise to find the advice that actually moves the needle. Together, we dig into the sibling dynamic that powers the business, the nostalgia-first brand identity that made mochi ice cream a cultural moment, and what it really looks like to bring in investment and external leadership without losing what made you special in the first place. This one is equal parts strategy and soul and a masterclass in building a brand people genuinely love. In this episode, we cover: Building a career and brand foundation from scratchKnowing which advice to take and which to ignoreCreating the Little Moons brand identityManaging explosive growth with effect Bringing in investment without losing the soul of your brand If you're a founder who's overwhelmed by the pressures of starting, this episode is designed to inspire you to start before you’re ready. We Are Ladies Who Launch!  CHAPTERS 00:00:00 Introduction and Little Moons as a Family Favorite  00:03:08 The Inspiration Behind Starting Little Moons  00:07:06 The Challenges of Creating Mochi: Craftsmanship and Manufacturing  00:12:33 How Vivien's Finance Career Helped Launch the Business  00:14:40 Launching Little Moons 00:16:07 Building the Brand; From White Label to Little Moons  00:19:31 Founding the Business as Siblings 00:23:02 Breaking Into First Major Retail Partnerships  00:28:38 The Viral TikTok Moment and Managing Sudden Demand  00:34:13 Amplifying Virality and Managing Retail Logistics  00:37:07 Business Scaling Challenges 00:41:07 Bringing in Private Equity and a New CEO after 12 Years  00:44:29 The Myth of Overnight Success vs. A Slow and Steady Journey  00:47:27 The Complexities of International Expansion to 38 Countries  00:52:56 Rocket Round: Non-Negotiables, Launch Moments, Daily Habits  00:58:37 Advice for New Founders 01:07:38 Celebrating Success and Vivien's Gratitude 🔔 New episodes every Wednesday — subscribe so you never miss a launch. #LadiesWhoLaunch #NeverFullyDressed #FashionFounder #BuildingABrand #CultBrand #FemaleFounder #BusinessPodcast #BrandBuilding #SlowGrowth #StartupStory FOLLOW VIVIEN & LITTLE MOONS Vivien’s Instagram: https://www.instagram.com/thevivienwong/ Little Moons Instagram: https://www.instagram.com/littlemoonsmochi/ Little Moons TikTok: https://www.tiktok.com/@littlemoonsmochi FOLLOW US Instagram: www.instagram.com/weareladieswholaunch/ TikTok: www.tiktok.com/@weareladieswholaunch YouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

    1 h 9 min
  8. The Realities of Scaling A Social Media Agency with Sedge Beswick

    6 may

    The Realities of Scaling A Social Media Agency with Sedge Beswick

    Sedge Beswick was ASOS's first ever social media hire back when social wasn't a career. What followed was an accidental leap into agency life that became SEEN Connects, a powerhouse she built, scaled, and sold for £24 million. But, this is more than an exit story. Sedge gets radically honest about the parts that don't make the highlight reel, founder loneliness, cashflow problems, navigating private equity while pregnant, and why breaking hustle culture was one of her best business decisions. In this episode, we cover: How Sedge became ASOS's first social media hire before social was a careerLanding big clients fast and managing the growth that followedInvestment, cashflow, and the realities of founder financeMotherhood, setting boundaries as a founder, and breaking hustle cultureWhat the £24M exit really felt likeOwning and creating balance as a successful woman in businessRedefining success, freedom, and what comes after selling This is a masterclass in building with intention, exiting with clarity, and redefining success on your own terms. We Are Ladies Who Launch!  CHAPTERS 00:00 Meet Sedge Beswick 01:23 Working In Social Before It Was A Career 06:17 ASOS First Social Hire  14:02 Social Media Becomes Marketing 16:17 Accidental Agency Leap 20:46 Landing Big Clients Fast 23:43 Investment And Managing Cashflow 30:06 Lonely Founder Rollercoaster 33:20 Boundaries In Motherhood 37:51 Breaking Hustle Culture 41:20 Scaling Through Sales 43:18 Lessons In Hiring 46:03 Leadership vs Being Liked 48:47 Private Equity and US Expansion 51:01 Pregnancy Changes the Deal 56:59 Selling The Business and Resetting 01:00:32 Redefining Success and Freedom 01:10:22 Final Advice and Wrap  🔔 New episodes every Wednesday — subscribe so you never miss a launch. FOLLOW SEDGE Instagram: https://www.instagram.com/sedgebeswick/ YouTube: https://www.youtube.com/@SedgeBeswick LinkedIn: https://www.linkedin.com/in/sedge-beswick/ FOLLOW US Instagram: www.instagram.com/weareladieswholaunch/ TikTok: www.tiktok.com/@weareladieswholaunch YouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

    1 h 13 min
  9. Scaling, Pregnancy & Endometriosis: The Reality of Being Stef Williams

    11 mar

    Scaling, Pregnancy & Endometriosis: The Reality of Being Stef Williams

    Stef Williams transitioned from a macro fitness influencer with over 2.2M followers to a serious tech founder building for a huge exit. She is the founder of WeGlow and SEFI, and reveals the unfiltered reality of scaling a digital empire while navigating severe endometriosis and pregnancy. In this episode of Ladies Who Launch, we dive deep into the build of Stef’s business, unpacking exactly how she evolved her relationship with social media to stay relevant in an ever-shifting digital landscape.  What we cover: Staying relevant in the ever evolving world of social mediaAdapting to training and lifestyle with Endemetriosis The journey of how WeGlow started Stef’s evolving relationship with social media Building business for an exit Balancing pregnancy with career & business  We Are Ladies Who Launch!  CHAPTERS 00:00 Introduction to Stef Williams 02:01 Early Instagram Fitness Era 06:34 Branching Beyond Workouts 12:27 Endometriosis and Body Pressures 18:45 From Creator to Founder 23:53 Building Teams and Hiring Lessons 30:17 Product Business Hard Lessons 38:09 Why Subscription Business Models Win 43:43 WeGlow Vision and Women’s Health 45:15 Cycle Syncing Workouts 51:29 Building A Brand Beyond You 55:47 Pregnancy Pressures 01:10:59 Trust Your Gut When Hiring 01:13:37 Dream Collabs And Mentors 01:19:16 Stef’s Dream Lunch Whether you are a marketer trying to understand community-led growth or a founder designing a business to sell, Stef shares the realities of what it’s like to build at scale.  🔔 New episodes every Wednesday — subscribe so you never miss a launch. FOLLOW STEF Instagram: https://www.instagram.com/stef.williams/ TikTok: https://www.tiktok.com/@stefanie_williams FOLLOW US Instagram: www.instagram.com/weareladieswholaunch/ TikTok: www.tiktok.com/@weareladieswholaunch YouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

    1 h 23 min
  10. Inside ILIA’s Growth: The Realities Of Building A Beauty Brand

    28 ene

    Inside ILIA’s Growth: The Realities Of Building A Beauty Brand

    When is the bravest move as a founder to step back instead of push harder? In this episode, ILIA cosmetics founder, Sasha Plavsic, shares how letting go of the CEO role became the key to truly scaling the brand and what that decision revealed about growth, control, and identity as a founder. We go behind the scenes of ILIA’s journey from early experiments in “clean beauty” to becoming one of the most recognisable brands in the category. Sasha opens up about the unglamorous realities of building a beauty business, the emotional cost of growth, and what it actually looks like to hand over the reins to someone else. In this episode, we cover: How Sasha’s formative years shaped the vision for ILIAThe beginning of clean beauty and what it took to stand out in a new categoryThe realities of scaling a beauty brand Raising money as a female founder Why Sasha decided to bring in a CEO, and how she knew it was time to step backNavigating balance as a woman in business, leadership, and life If you’re a founder, entrepreneur or brand builder who’s ever wondered whether holding on is secretly holding you back, this conversation is for you. We Are Ladies Who Launch!  CHAPTERS 00:00 Introduction to Sasha Plasic and ILIA Beauty 05:17 School Years and Early Career Aspirations 11:24 The Birth of ILIA Beauty 19:14 Early Business Challenges and Breakthroughs 26:10 Scaling Challenges and Operational Growth 32:49 Balancing Personal Life and Business 35:24 Selling ILIA Beauty 37:03 Bringing In a CEO 44:16 Future Plans and Product Development 46:31 Rapid Fire Questions 56:11 Final Thoughts and Advice for Entrepreneurs 🔔 New episodes every Wednesday — subscribe so you never miss a launch. FOLLOW SASHA Instagram: https://www.instagram.com/sashaplavsic/ https://www.instagram.com/iliabeauty/ TikTok: https://www.tiktok.com/@iliabeauty?lang=en-GB FOLLOW US Instagram: www.instagram.com/weareladieswholaunch/ TikTok: www.tiktok.com/@weareladieswholaunch YouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

    1 h
  11. 3 Mindset Shifts To Rewire Your Brain For Success ft Izzy Utterson

    21 ene

    3 Mindset Shifts To Rewire Your Brain For Success ft Izzy Utterson

    This week, Rochelle Humes sits down with mindset coach Izzy Utterson for a much-needed conversation about the person behind the performance, especially for founders, business owners, and women constantly on the go. Together, we break down why self-care is so often put on the back burner, the myths around what self-care “should” actually look like, and the trap of chasing productivity at the expense of your well-being. Izzy shares actionable tips for building sustainable habits that nourish your body and mind. We dive deep into setting boundaries, protecting your energy, and how to find time in your day for you. We also chat about digital boundaries, the power of positive self-talk, and why progress starts with tiny, realistic steps.  In this episode, we cover: Why “self-care isn’t just a face mask” and what’s actually essentialManaging burnout and energy for founders & busy womenSetting boundaries (without the guilt) in business and lifeMicro-habits and practical rituals to reset your mindsetBuilding a Positive Self-Concept and Protecting Your EnergyBook recommendations including “The Mountain Is You” and “Atomic Habits”Morning and evening routines that really work Whether you’re feeling burned out or just want to find practical ways to fill up your cup, this episode is packed with wisdom, helpful hacks, and accessible tips. Get ready to rethink your approach to self-care and pick up some small but mighty changes you can make today. We Are Ladies Who Launch!  CHAPTERS 00:00 Introduction 01:05 The Importance of Self-Care for Founders 03:21 The Evolution of Self-Care and Modern Challenges 09:30 The Impact of Social Media on Self-Perception 12:02 Practical Tips for Maintaining Mental Health 16:54 Setting Boundaries and Digital Detox 33:21 Digital Boundaries and Dopamine Hits 34:04 Top Three Priorities for Women This Year 38:50 Practical Tips for Habit Formation 45:05 The Power of Books and Journaling 50:49 Manifesting and Positive Mindset 54:36 Nourishing Your Body and Morning Rituals 58:44 Small Changes for Big Impact 🔔 New episodes every Wednesday — subscribe so you never miss a launch. FOLLOW IZZY Instagram:https://www.instagram.com/izzyutterson/ TikTok: https://www.tiktok.com/@izzyutterson FOLLOW US Instagram: www.instagram.com/weareladieswholaunch/ TikTok: www.tiktok.com/@weareladieswholaunch YouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

    1 h 1 min
  12. Building SheerLuxe: The build, growth and £40M sell

    22 abr

    Building SheerLuxe: The build, growth and £40M sell

    In this episode of Ladies Who Launch, we sit down with Georgie Coleridge Cole, Founder & CEO of SheerLuxe, the e-commerce and lifestyle powerhouse that redefined how women discover fashion, beauty, and culture online. Georgie opens up about the formative experiences that shaped her entrepreneurial mindset, how she stumbled into the world of e-commerce before it was cool, and the raw reality of building an incredible team from scratch while the industry was still figuring out what digital media even meant. What we cover: The honest story of building SheerLuxe and becoming an entrepreneur Discovering and navigating the world of e-commerceBusiness investment and financing. Why access to capital looks very different for women in business How to structure a strong team early and build a culture that scales Juggling life, business, and motherhood. The real, unfiltered version If you're a female founder navigating the chaos of building something bold, this one's for you. We Are Ladies Who Launch!  CHAPTERS 00:00 Introducing Georgie and SheerLuxe 01:14 The SheerLuxe Mission and Platform Evolution 09:16 Navigating Career Detours 14:55 The Start of Building SheerLuxe 21:56 Raising VC and Keeping Equity 28:23 The Hardest Part of Leadership 31:30 The SheerLuxe Team as the Brand 41:52 Staying Relevant Through Change 45:56 Editorial First, Monetise Later 46:47 The £40M Sell 53:09 Equity And Industry Stigma 55:17 The Work and Motherhood Reality 01:03:41 Life After the Acquisition 01:07:19 Rocket Round  01:15:22 Best Piece of Advice  🔔 New episodes every Wednesday — subscribe so you never miss a launch. FOLLOW GEORGIE Instagram: https://www.instagram.com/gcoleridgecole/ SheerLuxe Instagram: https://www.instagram.com/sheerluxe/ SheerLuxe TikTok: https://www.tiktok.com/@sheerluxe FOLLOW US Instagram: www.instagram.com/weareladieswholaunch/ TikTok: www.tiktok.com/@weareladieswholaunch YouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

    1 h 19 min
  13. From L’Oréal to Glow Recipe | Sarah Lee’s Exact Path to a $300M Beauty Empire

    18 feb

    From L’Oréal to Glow Recipe | Sarah Lee’s Exact Path to a $300M Beauty Empire

    Glow Recipe co-founder, Sarah Lee, joins Ladies Who Launch to share how she built a $300M beauty brand by rewriting the rules of Korean skincare. From landing her dream first job at L’Oréal and moving to NYC, to navigating intense work culture and building the foundations of her career, Sarah breaks down the pivotal experiences that prepared her to become a founder.  Inside the episode, Sarah opens up about the exact path to starting Glow Recipe, their journey on Shark Tank, finding the right Co-Founder and how they set out to change the global narrative around K-beauty. In this episode, we cover:  Key insights from working inside a legacy beauty giant (L’Oreal) to building a startupHow Sarah identified white space in the U.S. market for Korean skincareTaking the Leap: Leaving L’Oréal & Launching Glow RecipeGlow Recipe's Shark Tank JourneyGoing from DTC to Sephora ShelvesEvolving the Glow Recipe Brand & Category Leadership If you’re curious about building a beauty, consumer or community-led brand, this conversation is packed with honest and relatable formulas and behind-the-scenes insight that you can adopt and feed into your strategy. We Are Ladies Who Launch!  CHAPTERS 00:00 Meet Sarah Lee: Glow Recipe Co-Founder & Co CEO 03:17 From Watermelon Rind to Watermelon Glow: Ingredient Inspiration 05:27 Landing the Dream Job at L’Oréal Korea & Learning the Beauty Business 16:56 Finding her Co-Founder & Spotting the K-Beauty Gap in the US Market 22:22 Quitting L’Oréal & Taking The Leap 29:42 The Shark Tank Experience 41:05 Choosing Mentorship vs. Money 45:44 Dealing with Sell Out Product 47:07 The Glow Recipe Partnership with Sephora 54:18 Reacting to Viral Product Moments 01:00:37 How the Co-CEO System Works 01:06:15 $300M Business & What’s Next 01:17:31 Founder Advice & How to Build Good Company Culture 🔔 New episodes every Wednesday — subscribe so you never miss a launch. FOLLOW GLOW RECIPE Instagram: ​​www.instagram.com/sarah_glow Glow Recipe Instagram: www.instagram.com/glowrecipe Glow Recipe TikTok: https://www.tiktok.com/@glowrecipe FOLLOW US Instagram: www.instagram.com/weareladieswholaunch/ TikTok: www.tiktok.com/@weareladieswholaunch YouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

    1 h 26 min
  14. How Amy Liu Launched Tower 28 and Changed the Beauty Game After 40

    13/08/2025

    How Amy Liu Launched Tower 28 and Changed the Beauty Game After 40

    In this inspiring episode of Ladies Who Launch, Rochelle Humes sits down with Amy Liu, founder of cult beauty brand, Tower 28. Amy shares how her struggle with eczema and years working behind the scenes in the beauty industry led her to create a a clean-beauty brand transforming sensitive skin care. From her Midwest upbringing as the daughter of Taiwanese immigrants to launching Tower 28 at age 40, Amy opens up about overcoming doubts, raising her first investment without a business plan, and the realities of building a brand as a working mum. She talks candidly about imposter syndrome, hiring for energy, and balancing ambition with well-being. If you want honest advice and practical founder wisdom from a woman who created success on her own terms, this episode with Amy Liu is not to be missed. Subscribe for more powerful stories from women who launch their dreams—and don’t forget to tune in next week for another episode of Ladies Who Launch. FOLLOW AMY https://www.instagram.com/amyliu_t28/ Tower 28: https://www.instagram.com/tower28beauty/ FOLLOW US Instagram: https://www.instagram.com/weareladieswholaunch/ TikTok: https://www.tiktok.com/@weareladieswholaunch YouTube: https://www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

    1 h 10 min
  15. From Beauty Salons to Pilates Apps: Bryony Basse's Journey to Building Her Wellness Empire

    19/11/2025

    From Beauty Salons to Pilates Apps: Bryony Basse's Journey to Building Her Wellness Empire

    In this powerful episode of Ladies Who Launch, Rochelle sits down with Bryony Basse (neé Deery), her Cloucha matcha co-founder, wellness expert, podcaster, and founder and creator of Pilates By Bryony — the global wellness platform transforming how women move, strengthen, and reconnect with themselves. Bryony shares her deeply personal story: • Growing up with instability and anxiety • Her life-changing accident which led her to Pilates • Navigating burnout in her corporate years • How Pilates became her anchor, and then her calling • Building a digital wellness brand with global impact • The discipline and mindset behind her success • The truth about wellness, routine, and inner work This episode is raw, grounding, and inspiring — the kind of conversation that reminds you it’s never too late to rebuild, reroute, or rise. 🎙️ Listen now on Ladies Who Launch — new episodes every week. Main Topics & TimestampsEarly Entrepreneurship & Independence [00:00:56] Family Influence & Work Ethic [00:03:15] Discovering Pilates & Turning Point [00:12:13] Building the Business from Scratch [00:19:01] Breakthrough Moment: January Challenge [00:24:39]Transition to the App Model [00:30:43]Brand, Community, and Team Building [00:34:26] Future Vision & Wellness Expansion [00:56:13] FOLLOW BRYONY https://www.instagram.com/bryonydeery/ https://www.instagram.com/beyondthemat.podcast/ https://www.instagram.com/pilatesbybryony/ https://www.pilatesbybryony.com/  podcasts.apple.com/gb/podcast/beyond-the-mat/id1747375211  FOLLOW US Instagram: https://www.instagram.com/weareladieswholaunch/ TikTok: https://www.tiktok.com/@weareladieswholaunch YouTube: https://www.youtube.com/@Weareladieswholaunch www.weareladieswholaunch.com Hosted on Acast. See acast.com/privacy for more information.

    1 h 18 min
  16. How SOJO Got Into Selfridges: The Real Story

    29 abr

    How SOJO Got Into Selfridges: The Real Story

    Josephine Philips is the founder of SOJO, the UK's first on-demand clothing alterations and repairs app. She started SOJO by manually cycling garments across London to validate the idea before raising £1.8M in pre-seed funding (backed by Depop's own founder), landed Forbes 30 Under 30, and opened a permanent concession in Selfridges. In this episode, Josephine gets brutally honest about the real journey: finding a tech co-founder early on,, the hiring mistakes that slowed her down, a six-week fundraising sprint that changed everything, and what it actually means to build with the end in mind. This is a masterclass in doing more with less, moving fast without breaking your team, and why representation in VC funding is still one of the most urgent conversations in entrepreneurship. What we cover: Finding a tech co-founder as a non-technical founderNavigating the fashion space outside of fast fashionFinding a niche in a typically crowded spaceThe timings and strategy of raising investmentThe stats around investment for Black WomenHiring and growing a team for your business, not following the status quoHow to build a B2B strategy without losing focusHow to SOJO x Selfridges Partnership happened The honest truth about representation in VC If you're building something new or struggling to articulate why your idea matters, this one's for you. We Are Ladies Who Launch!  CHAPTERS 00:00 Meet Josephine, Sojo Founder 03:17 The Tailoring Niche 07:48 The Problem with Fast Fashion 13:52 Validating The Business Idea 16:59 Finding A Tech Co-Founder 22:24 Launch Traction And Press 23:40 Funding And Getting Investment 29:48 Hiring Growing Pains 33:01 Corporate vs Startup Hiring 34:19 The Right Time For Funding  35:24 More Team Slower Progress 37:09 Focussing On Your B2B Strategy 38:11 Where Is Sojo Today? 39:16 Hiring for Complementary Skills 41:36 Testing Agility in Interviews 43:43 Representation in VC Funding 47:53 6-Week Fundraising Sprint 50:57 Selfridges Partnership Breakdown 54:49 Global Expansion Plans 01:00:33 Build With the End in Mind 🔔 New episodes every Wednesday — subscribe so you never miss a launch. FOLLOW SOJO SOJO Instagram: https://www.instagram.com/sojo.uk/ Josephine Instagram: https://www.instagram.com/josephine__philips/ FOLLOW US Instagram: www.instagram.com/weareladieswholaunch/ TikTok: www.tiktok.com/@weareladieswholaunch YouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

    1 h 5 min
  17. How Anastasia Soare Turned $5,000 into a $3 Billion Brow Empire

    29/10/2025

    How Anastasia Soare Turned $5,000 into a $3 Billion Brow Empire

    Discover how Anastasia Soare turned one brilliant idea — the perfect brow — into a global beauty powerhouse. When Anastasia Soare arrived in America, she barely spoke English and had $200 to her name. Today, she’s the founder of Anastasia Beverly Hills, one of the most influential beauty brands on the planet. In this episode, Rochelle Humes uncovers the incredible journey behind the woman who redefined eyebrows and built a $3 billion business from the ground up. Anastasia opens up about her early days as an immigrant, the moment she spotted an untapped opportunity in the beauty industry, and the powerful lessons she learned about resilience, self-belief, and doing every job in your business. This is more than a beauty story — it’s a masterclass in building something iconic from nothing. Tune in for real talk, raw lessons, and inspiration to build your own version of success. Key Talking Points 1. Early Life in Romania & Lessons in Resilience 00:01:25 – 00:07:22 2. Immigrating & Adapting to Life in America 00:11:08 – 00:15:32 3. Entering the Beauty Industry 00:17:23 – 00:19:45 4. Eyebrow Technique & Business Foundation 00:19:45 – 00:22:30 5. Starting and Growing Her Own Salon 00:23:05 – 00:27:56 6. Press, Celebrities & Oprah Winfrey Moment 00:30:01 – 00:33:01 7. Launching Products & Scaling 00:33:21 – 00:43:05 8. Advice for Entrepreneurs 00:53:31 – 00:54:39 FOLLOW ANASTASIA https://www.instagram.com/anastasiasoare/ https://raisingbrowsbook.com/  Anastasia Beverly Hills: https://www.instagram.com/anastasiabeverlyhills/  FOLLOW US Instagram: https://www.instagram.com/weareladieswholaunch/ TikTok: https://www.tiktok.com/@weareladieswholaunch YouTube: https://www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

    57 min
  18. Behind Space NK's Viral Miami Influencer Trip

    27 may

    Behind Space NK's Viral Miami Influencer Trip

    The Space NK Miami trip went viral and this week we discussed everything that happened behind the scenes. In this episode of Ladies Who Launch, Rochelle sits down with Jini Sanassy, Head of PR at Space NK, to unpack the influencer marketing strategy that turned one brand trip into one of the most-talked-about campaigns of the year. From the first mood board to the final metric, Jini reveals exactly how Space NK built an experience rooted in community, inclusivity, and creator relationships that actually convert. In this episode, we cover: How Space NK planned and executed the viral Miami Summer TripBuilding the perfect guestlistSelecting and integrating brand partnerships Myth-busting the influencer trip rumorsMeasurement and impact metrics We Are Ladies Who Launch!  CHAPTERS 00:00 The Space NK Miami Trip That Went Viral 01:59 Setting Campaign Goals 03:26 Selecting The Guest List 07:41 Myth Busting The Trip 10:01 Partner Brands And Activations 17:00 Creative Freedom Vs KPIs 24:30 Measuring Success With EMV 28:58 EMV Vs Sales 30:07 Top Brands And Halo Moments  31:28 Addressing Media Backlash 33:52 Space NK’s PR Team  37:00 Next Years Campaign Plans  43:14 Beauty Is Democratic 48:12 What To Repeat & Refine 50:44 PR Campaign Do’s & Don’ts 🔔 New episodes every Wednesday — subscribe so you never miss a launch. FOLLOW JINI Instagram: https://www.instagram.com/jinisanassy/ FOLLOW US Instagram: www.instagram.com/weareladieswholaunch/ TikTok: www.tiktok.com/@weareladieswholaunch YouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

    56 min
  19. How Sarah Chapman Built a Skincare Empire: From Facials at Home to Industry Leader

    08/10/2025

    How Sarah Chapman Built a Skincare Empire: From Facials at Home to Industry Leader

    From collecting rose petals as a child to creating one of the UK’s most iconic skincare brands, Sarah Chapman's path is all about passion, innovation, and grit. In this episode of Ladies Who Launch, Rochelle Humes chats with Sarah about her journey from experimenting with homemade face masks to delivering sought-after facials and developing her Skinesis range. Sarah reveals how moving around the world shaped her adaptable mindset, why she studied everything from makeup to cosmetic science, and how she accidentally launched her own clinic from her living room. She opens up about overcoming setbacks, sticking to her vision, and blending luxury with efficacy in her products. If you’re interested in launching your own business, love beauty, or want an inside look at what it really takes to succeed, you’ll find practical insights, honest advice, and inspiration in Sarah’s story. Don’t miss this episode about believing in yourself, redefining success, and building a brand that stands the test of time. FOLLOW SARAH https://www.instagram.com/sarahchapmanlondon/  FOLLOW US Instagram: https://www.instagram.com/weareladieswholaunch/ TikTok: https://www.tiktok.com/@weareladieswholaunch YouTube: https://www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

    1 h 11 min
  20. How did Maria Hatzistefanis build a beauty empire from the ground up?

    26/03/2025

    How did Maria Hatzistefanis build a beauty empire from the ground up?

    Maria Hatzistefanis is a trailblazer who has reshaped the beauty industry through bold moves, fearless ambition, and an unshakable belief in the power of self-made success. From her early days as a journalist to founding two globally recognised beauty brands—Rodial and Nip + Fab—Maria has built a legacy on innovation, resilience, and unapologetic confidence. Beyond beauty, Maria is a bestselling author whose empowering books have become go-to guides for aspiring entrepreneurs and women chasing big dreams.  In this episode, we dive into Maria’s journey from editor to empire-builder, the mindset that fuels her success, and the real stories behind building brands that disrupt the norm. Join us for an inspiring conversation on entrepreneurship, personal branding, and the courage it takes to build your dream—your way. FOLLOW MARIA https://www.instagram.com/mrsrodial/?hl=en Rodial: https://www.instagram.com/rodialbeauty/?hl=en Nip + Fab: https://www.instagram.com/nipandfab/?hl=en FOLLOW US Instagram: https://www.instagram.com/weareladieswholaunch/ TikTok: https://www.tiktok.com/@weareladieswholaunch YouTube: https://www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

    1 h 6 min
Rochelle Humes en Apple