420 Cloud’s Cannabis Connection converges the biggest names in entertainment, business, technology, and medicine and connect them into our growing cannabis community. Connecting and educating the world about cannabis. 420 Cloud's Cannabis Connection ignited by mCIG and the 420 Cloud App.
Recognizing The Emerging Cannabis Industry lacked Sophisticated Sales-Based Data
Today on 420 Cloud our host Alex Mardikian is joined by a Harvard MBA, former McKinsey consultant, and serial entrepreneur. He is the founder of BDS Analytics Roy Bingham. Bingham started BDS Analytics after recognizing that the emerging cannabis industry lacked the kind of sophisticated, sales-based data that is both commonplace and essential in other, more established industries. In those industries, market research – and consumer behavior – drive everything from new product development to inventory and branding decisions. Among his prior businesses, Bingham had been both an early investor in SPINS – a very successful data analytics company for the Natural Products Industry and later an expert user of their data as a senior marketing executive in natural products. He has hosted conferences such as The NBJ Summit, spoken at hundreds of events, appeared on national TV, authored many articles and been a partner in Nutrition Business Journal – the leading business news service for the natural product Industry.
Point-of-Sale (POS) for Cannabis Dispensaries
Alex Markdikian talks about POS or Point of Sale with a former Apache helicopter pilot and Army captain, MIT graduate who has become one of the Cannabis Technology trendsetters, Socrates Rosenfeld, the CEO and Co-founder at Jane Technologies, Inc.
Increasing Diversity In The Cannabis Industry
Today on 420 Cloud our host Alex Mardikian is joined by Jesce Horton, the Co-founder & Board Chairman of the Minority Cannabis Business Association. The MCBA has members in over 35 states, including the District of Columbia, Puerto Rico, the U.S. Virgin Islands and Canada. Before entering the industry, Jesce worked nearly seven years at Siemens USA holding positions in various roles including sales, finance, field service engineering and global strategy. Jesce is the owner of Panacea Valley Gardens, a cultivation center and boutique edibles line serving cannabis patients in Portland, OR. He is also the cofounder of the Minority Cannabis Business Association, a non-profit organization focused on increasing diversity in the cannabis industry through educational programs on economic empowerment, social justice and patient awareness.
Meadow Care Popularly Known As The “Amazon of Weed”
Today on 420 Cloud's Cannabis Connection our host Alex Mardikian is Joined by David Hua the CEO and co-founder of Meadow Care popularly known as the “Amazon of Weed”. Hua is an entrepreneur, marketer, problem solver, and catalyst. Before that he was Head of Mobile Growth at Provide Commerce and Head of Platform at Sincerely where he focused on growth and marketing. Previously, he held the position as VP of Content at HealthCentral and Director of Blogger Relations at Wellsphere. In addition, he served as the manager of an indie band called Downtown Harvest. They talk about What made him make the transition into cannabis, What takeaway did he get from the VC environment and much more.
Celebrity Cannabis Licensing and Branding
Alex Mardikian talks about celebrity cannabis licensing and branding with the CEO of Purple Haze Properties, Andrew Pitsicalis.
Attract, Engage, and Nurture A Cannabis Customers Long-Term Loyalty
Today on 420 Clouds Cannabis Connection our host speaks to Guillermo Bravo the CEO of Foottraffik. Guillermo is CEO of the largest dispensary marketing agency in the country called Foottraffik, which helps dispensaries attract, engage, and nurture customers long-term loyalty.Guillermo Bravo has 11 years of experience applying my expertise to marketing teams in both the startup and agency environments. Guillermo Bravo's passion is spearheading initiatives to drive sales, expand lead generation and develop intuitive strategies. Guillermo Bravo combines big-picture thinking, innovation, collaboration, and creativity to drive marketing campaigns.