Ad Age Marketer's Brief E.J. Schultz & Adrianne Pasquarelli

Evan Jones, chief marketing officer of Fender Music, discusses how he works to make the biggest and arguably most legendary brand in guitars even bigger. It’s a tough job for a 77-year-old company whose Stratocaster has been a mainstay at least since Buddy Holly in the 1950s, used later by Jimi Hendrix, the Beatles and Bob Dylan among countless others.

Accessories label Susan Alexandra's founder Susan Korn joins the Marketer's Brief podcast to give us a behind the scenes look at how the brand's recent partnerships with companies such as Sweetgreen and New Balance came together.

Roxy Young, Reddit’s chief marketing and consumer experience officer, talks about how advertisers such as Visit Myrtle Beach and Oatly are not afraid to leave the comments on; and her favorite debates on certain subreddits.

CMO Lisa Pillette talks about how Fossil is staying modern with new collaborations and marketing

Austin Leonard, head of sales for Sam’s Club MAP, discusses getting a revamped retail media network off the ground, the value of third-party measurement in the business and the impact of letting brands re-target on the open web based on club store purchase data.

Applied Design’s Brad Scott joins the Marketer’s Brief podcast to talk about the challenges and benefits of including accessible elements in design