119 episodes

A weekly look at the stories making waves across the marketing industry featuring discussions with newsmakers and Ad Age reporters.

Ad Age Marketer's Brief E.J. Schultz

    • News
    • 4.7 • 15 Ratings

A weekly look at the stories making waves across the marketing industry featuring discussions with newsmakers and Ad Age reporters.

    How Merrell is working to make the outdoors more diverse

    How Merrell is working to make the outdoors more diverse

    CMO Janice Tennant talks about how the footwear brand is marketing with diversity in mind to make the outdoors more welcoming to women and minorities.

    • 20 min
    Rethinking women’s pro sports

    Rethinking women’s pro sports

    Athletes Unlimited runs leagues in softball, volleyball and lacrosse that are upending traditional pro sports model with a player-first mentality that extends into marketing. CEO Jon Patricof joins the pod to explain the philosophy, which includes a heavy reliance on content marketing.

    • 28 min
    Yum Brands CMO on brand-boosting strategies

    Yum Brands CMO on brand-boosting strategies

    Ken Muench, the chief marketing officer of Yum Brands and chief strategy officer of Collider Lab, discusses marketing strategies that can improve business results and shares ideas from the new book he co-authored with former Yum Brands CEO Greg Creed.

    • 24 min
    Carvel leans into nostalgia

    Carvel leans into nostalgia

    Carvel Ice Cream Chief Marketing Officer and VP Nicolle DuBose discusses famous items including crunchies and Fudgie the Whale cakes, and what’s next for the 87-year-old chain.

    • 23 min
    Inside LG’s new gaming-driven content strategy

    Inside LG’s new gaming-driven content strategy

    Head of Marketing Peggy Ang on connecting with gamers through showdowns with celebrities

    • 14 min
    Robinhood on the surge of new investors and GameStop

    Robinhood on the surge of new investors and GameStop

    Chief Marketing Officer Christina Smedley talks about the trading app’s new ad campaign, financial influencers, and GameStop gains.

    • 22 min

Customer Reviews

4.7 out of 5
15 Ratings

15 Ratings

Jaded Marketer ,

Marketers, give it a listen

This quick, insightful podcast is the perfect antidote for the jaded marketer.

socal muskie ,

Great listen

EJ knows this content so well and is a great listen!

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