197 episodes

A weekly look at the stories making waves across the marketing industry featuring discussions with newsmakers and Ad Age reporters.

Ad Age Marketer's Brief E.J. Schultz & Adrianne Pasquarelli

    • News
    • 4.8 • 20 Ratings

A weekly look at the stories making waves across the marketing industry featuring discussions with newsmakers and Ad Age reporters.

    How Clorox manages through turmoil and still has fun

    How Clorox manages through turmoil and still has fun

    Clorox Co. CMO Eric Schwartz talks about his company's bumpy journey from pandemic to inflationary price spikes and his own move from general management.

    • 26 min
    Inside DoorDash’s in-house creative studio

    Inside DoorDash’s in-house creative studio

    Executive Creative Director Mariota Essery discusses how DoorDash is elevating its marketing through Superette, its new in-house creative studio.

    • 19 min
    Purpose Marketing Hits and Misses Vol. 3

    Purpose Marketing Hits and Misses Vol. 3

    Purpose marketing expert Thomas Kolster breaks down a winning campaign from Mentos that involves raccoons and a couple losers from P&G and HSBC. Plus, how BrewDog crashed the World Cup.

    • 17 min
    Inside advertising's family affair

    Inside advertising's family affair

    Father-and-son advertising leaders Jo and Jordan Muse talk about the state of DE&I progress and future of multicultural marketing.

    • 26 min
    Sonic’s marketing pivot

    Sonic’s marketing pivot

    Sonic is synonymous with drive-thrus, but for its newest campaign the fast feeder takes a step away from the drive-thru, at least visually, as it plugs the crave-a-bility of its food. CMO Lori Abou Habib discusses the new approach, as well as what it is like to work for parent company Inspire Brands.

    • 21 min
    How On is gaining ground on sneaker rivals

    How On is gaining ground on sneaker rivals

    CMO Alex Griffin discusses On’s marketing, its subscription shoe program and what’s ahead in 2023

    • 20 min

Customer Reviews

4.8 out of 5
20 Ratings

20 Ratings

Jaded Marketer ,

Marketers, give it a listen

This quick, insightful podcast is the perfect antidote for the jaded marketer.

RiffRandle1234 ,

Good Interviews

Good interviews about marketing strategy across different industries. Never so long that I loose interest. I wish the audio quality was better.

socal muskie ,

Great listen

EJ knows this content so well and is a great listen!

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