Aesthetic Pulse

Smith and Crawford Company
  • 5.0 (5)
  • MARKETING
  • UPDATED WEEKLY
Aesthetic Pulse

Aesthetic Pulse is a weekly show hosted by Andrea Smith and Taleesa Crawford, the owners of Smith and Crawford Company dedicated to helping entrepreneurs in the Aesthetics business grow their profits with better marketing. Each week Taleesa and Andrea will be sharing their marketing expertise from years of helping clients in the aesthetics business achieve major successes. From conversations to interviews, join Aesthetic Pulse each week to learn gain valuable insight into growing your aesthetics business.

  1. 6 HR. AGO

    Meta Ads: Miracle or Mess? A Medspa Owner’s Guide to Success

    Have you been wondering if you should start running social media ads for your medspa?  Today, Andrea and Taleesa are sharing the ins and outs of Meta ads and emphasizing the importance of understanding costs, strategies and lead quality.  They’re also talking about why you should consider hiring a professional for running your social media ads.  Join Andrea and Taleesa in this episode to learn if running ads on Meta is right for your medspa and how you can make sure you set realistic expectations before starting.  If you enjoyed this episode please share, rate and review it!  Also mentioned in today’s episode:  Cost considerations of Meta ads 1:51How you can make sure you choose the right professional to help 20:35Setting realistic expectations for ad campaigns 35:00The role of contracts and considerations 41:42 Links: Contact us: hello@smithandcrawford.com Join our newsletter: https://smithandcrawford.com/newsletter https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10 https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08 https://smithandcrawford.com/

    45 min

  2. NOV 14

    The Event Edge PART 2: Action Steps for an Unforgettable Medspa Event

    Have you ever wondered what the exact steps are you need to take to make sure your event is successful? Today, Andrea and Taleesa are diving into the 2nd portion of how you can host an event for your medspa and giving you the action steps you can take to have a memorable and profitable event.  Listen to this episode to get the blueprint you need to make sure your event goes off without a hitch, brings in new clients and creates a memorable experience for everyone.  If you enjoyed this episode please share, rate and review it!  Also mentioned in today’s episode:  What you should be doing 2 months before the event to prepare 2:39Building excitement for your event 8:39What you need to do a week before the event 13:26Ensuring a successful experience the day of 19:41 Links: Contact us: hello@smithandcrawford.com Join our newsletter: https://smithandcrawford.com/newsletter https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10 https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08 https://smithandcrawford.com/

    40 min

  3. NOV 7

    The Event Edge PART 1: Why Hosting is the Heartbeat of Business Growth

    Today, Andrea and Taleesa discuss the importance of hosting quarterly events for esthetic practices, and how it can help businesses generate significant cash injections and build new client relationships.  Join Andrea and Taleesa and they highlight the benefits of hosting events for your business and how it can help you bring in more revenue and also foster a sense of community. .  If you enjoyed this episode please share, rate and review it!  Also mentioned in today’s episode:  Why you should be hosting quarterly events 2:31Normalizing services and building trust 11:10Establishing expertise 17:10Building community 20:32 Links: Contact us: hello@smithandcrawford.com Join our newsletter: https://smithandcrawford.com/newsletter https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10 https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08 https://smithandcrawford.com/

    31 min

  4. OCT 31

    The Villains of Marketing: Tricks That Haunt Your Business

    In today’s Halloween themed episode, Andrea and Taleesa are talking about common marketing mistakes they see med spa's make and relating them to popular movie “villains.” They're also giving you some tips on how you can make sure you can avoid becoming these villains this Halloween! Listen to this fun episode to hear some mistakes you might be making and how you can avoid them.  If you enjoyed this episode please share, rate and review it!  Also mentioned in today’s episode:  The importance of being approachable and not making fun of clients 9:24Making sure you’re engaging with followers and not ghosting your audience 17:47Showing your face and personality in marketing 20:57The importance of fair and transparent agreements 25:45 Links: Contact us: hello@smithandcrawford.com Join our newsletter: https://smithandcrawford.com/newsletter https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10 https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08 https://smithandcrawford.com/

    28 min

  5. OCT 24

    The Naughty and Nice List for Medspa Owners: How to Sleigh Q4

    Are you wondering how you can end this year on a high note with the holiday season?  Today, Andrea and Taleesa are diving into all of the do’s and don’ts for medspa owners during the holidays and giving you all of the strategies you need for a successful Q4.  Join both Andrea and Taleesa for this episode as they give you a blueprint for holiday success.  If you enjoyed this episode please share, rate and review it!  Also mentioned in today’s episode:  Looking at your past successes and repeating promos 6:32Making sure your clients can benefit from the promo 9:29Planning in advance 18:10Making sure you can still enjoy your holiday season 21:49 Links: Contact us: hello@smithandcrawford.com Join our newsletter: https://smithandcrawford.com/newsletter https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10 https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08 https://smithandcrawford.com/

    32 min

  6. OCT 17

    We've Been Courting for A While Now...Ready to Go Steady?

    On today’s episode, Andrea and Taleesa are giving you the inside scoop on how you can work with Smith and Crawford Company including the details of their three main offerings: branding, websites, and memberships. Join Andrea and Taleesa in this important episode to learn how you can work with them and how your business could benefit from Smith and Crawford Company.  If you enjoyed this episode please share, rate and review it!  Also mentioned in today’s episode:  The branding process and client experience 7:00Websites and the importance of user experience 12:50The membership and content creation 20:30 Links: Contact us: hello@smithandcrawford.com Join our newsletter: https://smithandcrawford.com/newsletter https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10 https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08 https://smithandcrawford.com/

    37 min

  7. OCT 10

    Fixing the Flaws: 3 Mistakes Medspa Owners Must Avoid

    Are you wondering what pitfalls you should avoid when first opening your med spa?  Today, Andrea and Taleesa are going over some of the most common mistakes they see new med spa owners make, why these mistakes can be detrimental and how you can avoid making them.  Listen to this episode to learn how you can build a strong brand identity and grow your business the right way from the start.  If you enjoyed this episode please share, rate and review it!  Also mentioned in today’s episode:  Why you should avoid over-investing in technology 2:40How you can have a strong brand identity 9:00Why you need to focus on your speciality 21:45 Links: Contact us: hello@smithandcrawford.com https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08 https://smithandcrawford.com/aesthetically-membership

    40 min

  8. OCT 3

    No Face, No Problem: Illuminate Your Online Presence as an Introvert.

    Are you an introverted med spa owner and you’re not sure what content to post on your social media or if you need to be showing your face?  Today, Andrea and Taleesa are discussing strategies for creating engaging social media content without showing your face and providing tips for how you can leverage engagement tools on Instagram while highlighting your products and services. Join both Taleesa and Andrea in this informative episode to learn how you can create fun, appealing content that still showcases your personality without showing your face.  If you enjoyed this episode please share, rate and review it!  Also mentioned in today’s episode:  Using engagement tools without showing your face 3:31Making your reels informative and professional 26:10Collaborating with other clinicians 26:25Leveraging your email marketing to stand out from the crowd 29:50 Links: 125 Story Ideas: http://smithandcrawford.com/125-story-ideas Contact us: hello@smithandcrawford.com https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08 https://smithandcrawford.com/aesthetically-membership

    37 min
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5
out of 5
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About

Aesthetic Pulse is a weekly show hosted by Andrea Smith and Taleesa Crawford, the owners of Smith and Crawford Company dedicated to helping entrepreneurs in the Aesthetics business grow their profits with better marketing. Each week Taleesa and Andrea will be sharing their marketing expertise from years of helping clients in the aesthetics business achieve major successes. From conversations to interviews, join Aesthetic Pulse each week to learn gain valuable insight into growing your aesthetics business.

Information

  • Creator
    Smith and Crawford Company
  • Years Active
    2K
  • Episodes
    28
  • Rating
    Clean
  • Copyright
    © Copyright 2024 Smith and Crawford Company
  • Show Website
    Aesthetic Pulse

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