Appointment Only

Kenny and Danny King

Appointment Only with Kenny & Danny King is the podcast for custom clothiers, luxury service providers, and entrepreneurs who want to build a more profitable and manageable business, without sacrificing their life in the process. We’re Kenny and Danny, twin brothers, and business partners for the last 15 years. We’re sharing insights from our own experiences running a high-end small business, including the wins, mistakes, lessons, and systems that helped us create a business that works for us, and just might lead you to your own success! As founders of King Brothers Clothiers, Minnesota’s premier bespoke clothier and the state’s only certified Master Bespoke Clothiers, we’ve spent years building a respected luxury brand while working with professional athletes, executives, and high-level clients across the country. Each episode is designed to leave you feeling both encouraged and challenged. You’re not doing everything wrong; and we’re here to provide you with the practical advice you need to improve your business and reach your next level of growth. Every week, expect high-energy, entertaining, and straight-talking conversations around luxury business practices, client communication, profitability, sales, custom clothier training, and what it really takes to attract high-end clients consistently. Whether you’re looking to work smarter, earn more, improve your customer experience, or build a business that gives you more freedom, Appointment Only delivers the strategies and the real-world insight you can actually use today.

  1. 2d ago

    The True Cost of a Scarcity Mindset

    You might feel like you’re waiting for the “right time” to act. Fear keeps more business owners stuck than almost anything else, and in this episode we unpack how to move past it. We talk about the difference between making business decisions from a scarcity mindset versus a confidence mindset, why what’s unknown is often the upside, not the downside, and how the biggest breakthroughs in business come from choosing growth when it feels uncomfortable. If there’s one thing you take away from today’s episode it’s this: stop waiting until you feel “ready”. The time to get out of your comfort zone is right now.  Highlights: 2:13 - How a scarcity mindset quietly limits business growth every single day. 06:26 - How fear focuses on the measurable downside, while confidence embraces the unpredictable upside. 10:40 - The difference between someone who’s choosing growth vs. someone who’s making decisions out of desperation. 13:40 - Why most business owners stop faking it before they actually make it. 16:17 - Getting over your brain’s need for safety: why levelling up demands discomfort. 18:18 - How shortcutting your own closet just to save money is actually costing you. 22:00 - Why most custom clothiers are too desperate to set order minimums. 24:20 - The story of how we invested in our first showroom before it felt like the “perfect” time. 30:33 - Why spending money in your business is an investment, not just an expense. 36:05 - How the life and business you want gets created one decision at a time. Mentioned in this episode: "Someone Has to Be the Most Expensive, Why Not Make It You?" by Andrew Griffiths  Resources + Links Apply for Luxury Clothier Collective Mastermind  HERE More resources for custom clothiers HERE Watch on Youtube  Follow Appointment Only in IG: @appointmentonlypod

  2. Jul 13

    LCC Enrollment is LIVE Again

    In this episode, we're pulling back the curtain on Luxury Clothier Collective, why we built it, and the results our members are seeing. We share how we learnt to get out of our own ways, the strategies that are helping our members increase profitability while working with fewer clients, and why building a luxury business isn't about working harder, it's about working smarter. If you're serious about becoming the go-to luxury clothier in your market, consider this episode the starting point for how to do it. Highlights: 04:00 - Luxury Clothier Collective enrollment is now LIVE. 05:22 - Why hesitation costs you the opportunities you want and deserve.  07:43 - An inside look at how LCC works and why we only accept one clothier per market. 10:52 - Why experience, not information, is what actually transforms a business. 12:58 - The retreat question that made us rethink how we built our own business. 18:47 - The results every member is seeing by working with fewer, higher-value clients. 20:39 - Why there's no prize for being overworked, and how to build a business that gives you a life that you love. 23:17 - How one member paid for an entire year of coaching with a single appointment. 25:58 - Why identifying the right clients is more valuable than getting more leads. 43:15 - Why investing in your business isn't an expense, it's the fastest way to change your future. Resources + Links Apply for Luxury Clothier Collective Mastermind  HERE More resources for custom clothiers HERE Watch on Youtube  Follow Appointment Only in IG: @appointmentonlypod

  3. Jul 6

    Custom Clothiers vs. Luxury Sellers: Inside Our First LCC Retreat

    In this episode, we take you behind the scenes of our first-ever Luxury Clothier Collective retreat and unpack the conversations that are drastically changing the way our members approach luxury selling. Spoiler alert: selling custom suits alone doesn’t make your business luxury, and that’s exactly the mindset shift that separates the custom clothiers who succeed from those who don’t. You’ll also get an inside look at what we've changed inside our own sales process to consistently attract bigger opportunities and how you can implement those strategies right now.  Highlights: 02:44  - The choice to keep LCC exclusive and why every custom clothier isn't ready for it. 07:28 - The biggest takeaways from our LCC retreat. 11:51 - Why our Million Dollar Manual sales process still works, and what we've changed for luxury clients. 14:02 - The myth of “good, better, best” and why leading with price isn’t sustainable.  17:17: - Why everything can't be a priority and how that helps define your areas of focus.  20:41 - The shift from passive wanting to knowing what you deserve. 24:40 - Why your margins determine whether your business survives or struggles. 26:26 - The power of learning from clothiers at different stages of business, all working towards the same outcome. 30:21 - The difference between selling custom clothing and selling luxury, and why most custom clothiers are too afraid to make the leap.  31:58 - Is LCC right for you? Resources + Links Apply for Luxury Clothier Collective Mastermind  HERE More resources for custom clothiers HERE Watch on Youtube  Follow Appointment Only in IG: @appointmentonlypod

  4. Jun 29

    Why Your Clients Shouldn’t Be Making the Decisions

    Being “not salesy” sounds noble until it starts costing you real money. In this episode, we get into why custom clothiers need to stop hiding behind passivity, stop treating recommendations like pressure, and start realizing that guiding a client with confidence is one of the most valuable things you can do for everyone involved. This conversation will make you rethink what it means to be a good salesperson and own the title with zero reservations.  Highlights: 01:20 - The marketing message you should be focused on: why what you’re doing actually works for your target. 04:10 - Why blanket statements about custom clothing are incorrect and how to respond to “over-researched” clients trying to debunk you. 10:26 - The feedback we got from a client that made us stop being passive and start leading with expert recommendations. 12:20 - How your desperation and the fear of being perceived as pushy is costing you major dollars. 14:50 - A real example of how we talk to clients now versus how we used to, and why confident recommendations eliminate the need to “sell” in the first place. 19:00 - Why your clients should never be leading the decision-making process. 24:00 - Why the most profitable thing you can do is make your client tell you no.  27:00 - The shifts we’ve experienced since we stopped being “yes men”. 29:00 - Why a good salesperson has no cap on how much money they can make and why it’s your job to be challenging your clients. 32:25 - A final story about how a server at a restaurant demonstrated how to give a flawless recommendation.  Resources + Links Apply for Luxury Clothier Collective Mastermind  HERE More resources for custom clothiers HERE Watch on Youtube  Follow Appointment Only in IG: @appointmentonlypod

  5. Jun 22

    Saying "Yes" is Ruining Your Business: The Difference Between Serving and Pleasing

    If you're saying yes to everything, doing endless favors, and wondering why sales feel harder than they should, you’re going to want to buckle up for today’s episode. We break down why successful business owners say no more often than yes, how asking better questions leads to bigger sales, and why your clients need more guidance than they're asking for. We also share some recent real-life examples of how setting boundaries and challenging assumptions has helped us better serve our clients and grow our sales. Highlights: 01:03 - If you're not saying no more often than yes as a business owner, you're probably doing something wrong. 03:15 - The client email that taught us why sometimes no response is the right response. 06:20 - Why you don't owe your customers unlimited favors just because they bought something from you. 09:37 - Customers vs. clients and why relationships need to be a two-way street. 13:37 - Why we stopped treating gift cards as the entire bill.  16:40 - Why most sales are lost by talking too much and not asking enough questions.  21:53 - Nobody's all set: how assumptions hold back both your sales and your clients. 23:25 - The difference between being salesy and making clients feel genuinely understood. 26:03 - The biggest sales breakthrough we've had: realizing that selling more serves the client better. 27:00 - Inside our Clothier Coaching program and the power of learning from other business owners facing the same challenges. Resources + Links Apply for Luxury Clothier Collective Mastermind  HERE More resources for custom clothiers HERE Watch on Youtube  Follow Appointment Only in IG: @appointmentonlypod

  6. Jun 15

    Turning a Ghosted Client Into a $30,000+ Sale

    There comes a point in business where working harder stops being the answer. The real breakthrough happens when your systems, communication, and expertise become strong enough to do the heavy lifting for you. In this episode, we discuss a recent client experience that reinforced why trusting your expertise, refining your process, and leading client conversations with conviction creates better outcomes for everyone involved. Are you ready to get out of your own way? Highlights:  02:20 - What happened when we outreached out to a client we hadn't heard from in years. 04:28 - Why you need to stop asking and start advising. 07:05 - Why “I’m all set” is often the beginning of the conversation, not the end. 10:00 - How getting out of your own way turns dead ends into major opportunities.  13:30  - Why refining your process is the key to replacing constant hustle with sustainable growth. 16:13 - How confidence in your expertise is what separates average salespeople from top earners. 20:45 - The powerful combination of time-sensitive needs and a well-built process. 22:30 - Why you should never wait to be asked to give your recommendations. 24:19 - The rewarding moment when great systems make exceptional service feel effortless. 27:00 - If you’re not getting consistent compliments on your process, it’s time to reevaluate.  Resources + Links Apply for Luxury Clothier Collective Mastermind  HERE More resources for custom clothiers HERE Watch on Youtube  Follow Appointment Only in IG: @appointmentonlypod

  7. Jun 8

    Why Your Clients Care Less About Pricing Than You Think

    Today, we tackle a situation that every established business owner eventually faces: what happens when a client comes back after years away and your business is completely different from the one they remember? We share real examples of our own experience, including a recent inquiry that forced us to revisit old pricing, old processes, and old assumptions. Along the way, we break down how we qualify leads, communicate value, navigate pricing conversations, and ensure we're working with clients who are the right fit for where our business is today. Highlights: 00:00 - What happens when a client returns years later and your business has completely evolved. 04:45 - A shocking look at a suit we sold nine years ago reveals how much business owners can underestimate their value in the early stages. 07:00 - Why your goal should be better leads, not more leads.  10:50 - What ChatGPT should never replace in your business. 13:00 - Why we never lead conversations with price and how to communicate effectively with luxury buyers.  15:15 - The exact pre-qualification strategy we use when a prospect's expectations may be years out of date. 19:00 - How planting the right expectations early creates flexibility, trust, and stronger sales conversations later.  25:15 - The approach we take when past clients return. 28:10 - Why you need to stop overcomplicating your pricing conversations. 30:30 - A final mindset shift on pricing that helps business owners stop apologizing for growth and start charging with confidence. Resources + Links Apply for Luxury Clothier Collective Mastermind  HERE More resources for custom clothiers HERE Watch on Youtube  Follow Appointment Only in IG: @appointmentonlypod

  8. Jun 1

    How We Stopped Underselling Our Shirts and Boosted Revenue

    Are you still hesitating about raising your prices? Today, we’re talking about the changes we’ve made after moving into a new shop, why we finally decided to raise our shirt prices, and how small tweaks in scheduling and client management have made a huge difference in revenue and sanity. Through these changes, we’ve uncovered a sharper vision of our mission and discovered how to scale sustainably. If you’re wondering about the shifts you’ll need to take in order to become more profitable, stick around to hear how we finally got out of our own ways and learned to make confident moves that our clients love.  Highlights 00:00  - Big changes call for big conversations: what's different this season on the podcast and in our business. 05:15 - Our new shop and the impact its had on client experience, workflow, and our mindset. 09:56 - Creating a buying environment that supports clients and sales. 15:24 - Why luxury requires elevated experiences.  17:39 - The realization that we were underselling our shirts. 20:05 - Simplifying the sales process: more revenue, fewer clients. 22:31 - Six figure up-sells in action and how to implement premium prices confidently. 26:29 - The market we've opted out of in order to target repeat, high-value buyers. 29:53 - The power of small changes and taking action right now.  36:58 - Have you raised your prices yet?  Resources + Links Apply for Luxury Clothier Collective Mastermind  HERE More resources for custom clothiers HERE Watch on Youtube  Follow Appointment Only in IG: @appointmentonlypod

5
out of 5
20 Ratings

About

Appointment Only with Kenny & Danny King is the podcast for custom clothiers, luxury service providers, and entrepreneurs who want to build a more profitable and manageable business, without sacrificing their life in the process. We’re Kenny and Danny, twin brothers, and business partners for the last 15 years. We’re sharing insights from our own experiences running a high-end small business, including the wins, mistakes, lessons, and systems that helped us create a business that works for us, and just might lead you to your own success! As founders of King Brothers Clothiers, Minnesota’s premier bespoke clothier and the state’s only certified Master Bespoke Clothiers, we’ve spent years building a respected luxury brand while working with professional athletes, executives, and high-level clients across the country. Each episode is designed to leave you feeling both encouraged and challenged. You’re not doing everything wrong; and we’re here to provide you with the practical advice you need to improve your business and reach your next level of growth. Every week, expect high-energy, entertaining, and straight-talking conversations around luxury business practices, client communication, profitability, sales, custom clothier training, and what it really takes to attract high-end clients consistently. Whether you’re looking to work smarter, earn more, improve your customer experience, or build a business that gives you more freedom, Appointment Only delivers the strategies and the real-world insight you can actually use today.

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