Battling Archetypes

Battling Archetypes applies the Twelve Tools of the Disinfolklore analytical method to the folkloric structures hiding inside modern propaganda, memes, and geopolitics. Each episode decodes how Russia, MAGA, and other Disinfolklorists archetype reality — and how Counter Disinfolklore can unmask the wolf in sheep’s clothing.​​​​​​​​​​​​​​​​ www.disinfolklore.net

  1. 2D AGO

    Podcast | How to Slay the Disinfo Dragon in Real Time (Part 2)

    The Trito Myth Continued Trita is a herdsman whose cattle are stolen by the negation, by the snake. In Vedic India, the negation is called the Naga. Who wouldn’t argue that Druidy Don is today’s negation? Or Duncey Putler, the negation of the post–World War II legal order. Then with the help of Zeus Pater — Zeus Pater, Skyfather, Zeus in Greek, Jupiter in Rome — in Vedic India, or sometimes on his own, Trita manages to get his cattle back. Capital from Cattle After retrieving his cattle, his capital — the word capital comes from cattle, and that’s how fundamental they were — he establishes the first ritual, the first rite of sacrifice, to commemorate, to memorialise and give thanks to the Skyfather. This culture-forming sacrifice, self-sacrifice manifesting as the sacrifice of the twin. We have Trita, third man. Manu, the first man — human, or Mannus in Germanic tradition. In India, it’s Manu. Yama in India, coming from Aryaman, who gives his name to Iran, to the name Iran. In the Zoroastrian era, Yama starts his life as kind of the lord of the treasury, becomes celestialised, archetyped as a deity, and then is transmitted into Tibetan Buddhism and into Hinduism. We see this in Odin, who is on the same level as Yama — again, archetyping, all archetyping along with Indra as well — of the Lord of Death, the first monarch. Again that rich sound at the end of monarch. The first king to self-sacrifice and die and lead all other humans into the afterlife. This is the function of Yama, twin, over Manu, who’s the first sacrificer. Manu is in the same position as Trita. The MN Sound Across Traditions In the Germanic tradition, we have Tuisto, whose name also means twin, and Mannus, with two Ns, different from Manu but pretty close, who’s the first of the Germanic-speaking peoples. In Wales, we have Manawyddan. In Ireland, we’ve got Éremón, who’s cognate, I believe, with Aryaman — the first high king of Ireland in the Indo-Europeans after the three invasions of Ireland. In Iran, Aryaman, who gave his name to Iran. The same immanences in all these traditions, the same archetypes, the same sounds, the same MN sounds in all of these names passed over thousands of years. Skyfather and Ukraine How much do we talk about the sky today? Sky Shield protecting Ukraine’s sky. How appropriate that this should have been an imminence in the minds of the first Indo-Europeans. Skyfather, Zeus Pater, in their village on the right bank of the Dnipro, south of Zaporizhzhia. Zeus Pater lived there. He spread from there into our culture, into our minds through the Trito myth and through Trita’s sacrifice, establishing the rite after he gets his cattle back. Both Sides Archetype as Trita This is my original addition to the Trito myth: both sides archetype themselves as Trita, the good and the bad. Everyone identifies with the herdsman whose cattle has been stolen. Donald identifies with Trita and sees himself in Trita’s position. Duncey Putler does too. President Zelensky does too. We do. Everyone identifies with the herdsman whose cattle have been stolen. When we hear Donald and Duncey Putler grievance mining — what I call grievance mining — moaning about this or that, they’re identifying, they’re acting out their feelings of being persecuted. Like Trita was persecuted by having his cattle taken away. Someone has come and stolen our children, our cattle, our houses. They’ve taken away our peace of mind. They’ve taken away our husband, our wife, our girlfriend. Something we value, our love. We overcome obstacles and we retrieve them, either through the intercession of Zeus Pater, or whichever deity you believe in, something in the sky, or just by our own exertions. Both sides do this. Duncey Putler archetypes himself as Trita, claiming Ukraine’s people are his cattle. Donald archetypes himself as Trita. All of these MAGA people, these America First people, these Reform people in England, these AfD people — their origin story is the same. The Need for a Standard If everyone identifies with Trita, we need a standard against which to decide what is right. When is Trita right in retrieving what he sees or perceives as his cattle? When is he not right? When is he sinister? He’s wrong. He’s gone into someone else’s territory claiming their cattle are his and he’s taken them back from there. He has invaded Iran. He has invaded Ecuador or invaded Venezuela. The Troll: The Fundamental Metaphor The fundamental metaphor in the Disinfolklore analytical method is the troll. Again, the TR sound in troll. That’s not a coincidence, because it was in search of some meaning to this pattern which I kept on noticing — Trump, troll, Trump, troll, TR — that I ended up reading the Rig Veda from 1100 BCE. The archetypal troll tale, the Three Billy Goats Gruff — three brothers Gruff, crossing a bridge, looking for pastures new, economic migrants — this is the story of all Indo-European migration. This is how one language family spread from Mykolaivka village south of Zaporizhzhia city into the geographical space between Ireland and India by tradition, and then across the whole of the Americas, and even Australia, apparently. This is the story of all Indo-European migration, and again, this is my original contribution to the interpretations of Three Billy Goats Gruff, immanent in this tale, which was first translated into English in 1860. It immediately became the most popular of all troll tales. There are thousands of troll tales, but this is the archetypal one as evidenced by my search of 33,000 sources in the Dow Jones Factiva database, which I did April–May 2020 when I first started looking into this in seriousness. The Three Billy Goats’ Gruff The troll guards the bridge, like the bridge trolls I dealt with in eastern Ukraine, the Russian occupiers on the other side of the bridge. The troll guards the bridge. First Billy Goat Gruff says, don’t eat me. I’m just going over to the other side for pastures new. A bit of economic migration. I’m going to Stanford to do machine learning. Then I’m going to contribute to the creation of Anthropic. Don’t eat me. My brother’s coming after me, my tribesmen, my fellow Indian machine learning expert. He’s much fatter. Preserve your appetite. He goes by and he goes off and works on Anthropic. The second one comes: I’ve actually got this brilliant idea for an electric car and I’m going to go to MIT, and it’s going to make a lot of people rich and facilitate zillions of new technological trajectories we can’t even dream about right now. My sister is following me, my fellow economic migrant, and she’s really big. She’ll satisfy you for a year. Then the third one comes along and kills the troll. Then he takes over the White House. What’s interesting is the way the story is told. The troll is the negative entity. Yet no one talks about internet goats. We talk about trolls. They’re the ones who lived. The archetypal troll lived. The goats have negative connotations. The word sacrifice comes from the sacrifice of the goat, which goes back to the Trito myth, because after Trita retrieves his cattle, he establishes his first ritual to sacrifice to the Skyfather. Arya: The Geographical Area If Trita decides to move beyond his area — arya, arya, arya, centre — Aryaman describes a geographical area as well, the mana, the energy in the centre. It’s a spatial area. The word area then pops up again in, I think, the eighteenth century in English. This term arya is really common in West Asia, in Armenia — Armenia, which is a distinct branch of the Indo-European languages — as well as in the Aryan or the Iranian branch. It’s so common in the Iranian branch that many people refer to the Iranian branch as Arya. Basically, it comes down to meaning an area. It’s the area where your community lives. It’s your area. The story of all Indo-European migrations is deciding to move beyond your area and to steal someone else’s cattle, whether it’s their women or their children or their cattle or their space. When Trita Is Wrong Then Trita is in the wrong. If he crosses the Don, if he crosses the Donets and attempts to take land which is not his, then by right he cannot call on Skyfather to protect him. He cannot call on international law. He breaches territorial integrity. Nor can he commemorate this in a May 9th parade and expect us to agree he is Trita. He archetypes himself as Trita, but we make a judgement: no, sorry, mate, you’re not. You’re a usurper. He’s justifying moving into someone else’s land west of the Don and taking their cattle by saying these are my cattle anyway, this is Russian land. Donald says Greenland is America. This is the oldest story in Indo-European culture from the same community that left Mykolaivka village. Somehow their descendants took over the entire space between Ireland and India, apart from Basque country and obviously the Hungarians and the Finns and one or two others, but basically most of the area between Ireland and India. The Refugee Convention as Standard If everyone can model themselves as Trita, as the third man — TR again — we need a standard. If those goats crossing the bridge are escaping persecution, if they have a well-founded fear of persecution on the grounds of certain protected characteristics, then they can cross that bridge. They should be free to cross that bridge without being killed. That’s the Refugee Convention, 1951. That’s what I mean when I talk about the post–World War II legal and social order settlement defining the content of what is right. If they’re merely economic migrants and cannot rely on the Refugee Convention, then we have other means. We have visas and other systems. If Trita decides to cross into someone else’s territory and steal their capital, then Trita is in the wrong because we have a standard of judgement to judge that w

    40 min
  2. Podcast | How to Battle Archetyping Disinfolklorists (Part 1)

    MAR 21

    Podcast | How to Battle Archetyping Disinfolklorists (Part 1)

    This is the “what can we do” part. I was concerned that we were going to be wrapped up in the same kind of Disinfolklore galaxy as I watched unfurl inside the minds of Ukrainians stuck in the occupation between 2015 and 2018, and that I have witnessed — and I’m sure many of us have witnessed — people we know who have gone MAGA unfurl inside their minds. What I was concerned about was that this would be a Disinfolklore universe of many different concatenating galaxies. Last time, I talked about the three archetypal characters: Druidy Don, Disinfolklore himself; Duncey Putler; and the Comedian. Tonight, I’m going to talk about what we can do to resolve this problem and to assuage my fears and our fears that we are going to be wrapped up in a Disinfolklore universe. Re-Archetyping and the Future of Disinfolklore It’s really about re-archetyping, and it’s about the future of Disinfolklore. It’s about archetyping and re-archetyping. What I used to call counter-Disinfolklore, which could be called infolklore, but really it’s this mechanism of archetyping and re-archetyping, which I’ve talked about before, which gives us the clue of what is to be done. As I use this term archetype and re-archetype, I want you to focus on the ‘Rch’ element in the signifier Archetype. Arch-e-type. That RCH — the same RCH we have in monarchy — it’s Rch. Reich. Rich, it’s in the same sound in rich, people who are rich, people who have the right/reich. I just want to flag that at the beginning. Archetype, archetype, archetype contains the element in the second most important cryptotypic semantic signalling system in Indo-European culture: words with these Rg / Rt / Reg / Rch / Rit / Rd sounds within them are part of this system: see my seminal: What Meaning Means Three World-Changing Events This Week Let me begin this week with three world-changing events that occurred this week. These events situate my concept of archetype and re-archetyping, which I’ll remind you is quite different from St Augustine’s, from Carl Jung, who got his idea of archetyping from St Augustine. It’s quite different from Joseph Campbell’s and from the concept of archetypes in psychoanalysis. The first world-changing event: a computer researcher in America this week reverse-engineered one of Apple’s M4 chips. He was able to demonstrate through means he described in great detail, which I myself am working through, that Apple’s software masks the true potential of this chip. This semiconductor chip, in its essence, is many more than ten times — ninety times more powerful than some of the most powerful NVIDIA GPUs, graphic processing units. The second world-changing event this week: Apple announced the M5 Max chip in laptops, which you lucky Americans are able to buy now for about $4,000, this new Pro laptop. They have the same capacity in a laptop, independent of the cloud, that thousands of computers had when I first started studying neural network computing as part of my entrepreneurship project during my MBA at Oxford back in the ancient times of 2016. That was just four years after the world-changing AlexNet computer vision model, which described the most powerful computer vision system yet invented. It ran on thousands of computers and was perhaps a hundred times less powerful than the computer vision on your iPhone or my iPhone today. The third world-changing event: ByteDance, TikTok’s parent company, announced and shipped a large language model which can run on your iPhone. I wouldn’t advise putting that on your phone, given where it comes from, but it’s not going to be the first. I’m sorry, it is the first, but it’s not going to be the last. Claude Code and Boris Chornyi These three innovations together — and note that the first, the reverse engineering of the M4 chip, was facilitated by Claude Opus 4.6, which is the model I use, the Anthropic model I use with my work; I use it inside the terminal on my computer — these three innovations together tell us something about the future and about the future of Disinfolklore. How appropriate it is that this world-changing tool called Code, which is as important an invention as the internet itself or personal computing itself — perhaps even more significant than both of those, because of the acceleration, the technological trajectories that we can’t even imagine were possible suddenly become possible. People like me can now program and vibe code anything we can conceive of into existence. This researcher was able to use Claude Code to reverse-engineer this M4 chip and discover what its true power is. How appropriate it is that this world-changing tool, Anthropic’s Claude Code, was created by the Ukrainian Boris Chornyi from near Chornomorsk, just east of Odessa. How appropriate that Boris Chornyi comes from a place, Chornomorsk, which is exactly where the archaeological evidence demonstrates that the Yamna community, the creators, the forgers of the first Indo-European language, the ancestor of all living Indo-European languages today — how appropriate that Boris Chornyi should come from the precise place where the Yamna community fused with the Usatova community to create the proto-language that would become Italic, Celtic, and Germanic. Everything we know about Latin, Latin history, Jupiter; everything we know about the Celts, from the part of me which is Celt, to Asterix and Obelix; and Germanic Indo-European languages, everything we know about the Germanic Indo-European language culture and the days of the week, English and all of that — all of that comes from this place where this guy, Boris Chornyi, an engineer at Anthropic, invented this amazing tool. The Terminal Self and the Future How appropriate that someone there would invent a world-changing technology operating inside the terminal on our computer. For those who don’t know, the terminal is this thing you generally — I never went near it, except when something really went wrong with my computer and I tried to solve it. Now I wake up each morning, I’m in there. The seminal work in hypermodern theory and hypermodernism is called The Terminal Self. Now the terminal, which when you look at it is reminiscent of the first computers we encountered in the 1970s and 1980s, is unexpectedly the place where this innovation is happening. The terminal self, this state of acceleration, too much, never enough, dissatisfaction — these two vectors, acceleration and never enough, are always running in contradiction in the hypermodern mind. Obviously, we have other elements in our mind. We may have the postmodern, where we think nothing matters anymore, truth doesn’t matter. We may have the modern, where we think we’re kind of modern, God is dead. We may have the classical enlightenment parts of our minds. The hypermodern mind occupies us even if we have no clue what hypermodernism is or we’ve never read The Terminal Self. How appropriate that that seminal work in hypermodernism should be called The Terminal Self, a play on words about the end of the self as we fuse into the computers, when now we have this world-changing innovation from Boris Chornyi of Anthropic — Claude Code operating in the terminal, which even in its first months after its invention has already accelerated in ways we thought would take decades. Personal AI Modules: The Disinfolklore Module Why is this relevant to Disinfolklore and to archetyping and re-archetyping? Because the future of Disinfolklore and the future of our civilization is all of us having our own individual models — large language models, computer vision models, multi-dimensional space models fused together — running constantly, being trained constantly by our own experience and helping us to become superhumans. We, working with these models, will become better humans. When I say better, immediately we need an evaluative dimension. We need the Code of Positive Trolls. We need the post–World War II legal order against which to judge: are we better or are we worse? There’ll be multiple models of large language models and computer vision models and spatial models, and multiple modules such as Disinfolklore. That’s what I’m creating. That’s my vision of what I am creating. That’s why I’m so excited by these tools, which are now available to me, who is illiterate in coding — but that no longer holds me back. The Disinfolklore module, which you will be able to connect into your own personal set of modules and your own personal network running multiple layers, is what I’m working towards. That’s the future of ideas and the interaction between ideas, the world helped by these architectures, these AI models. Layers of Neural Networks It’s worth noting that the first innovation I mentioned, the M4 chip, is basically running on one layer — one layer of tens of millions of artificial neurons. AlexNet, which was this amazing model, the revolutionary model for computer vision shown in 2012, only worked on one layer as well. NVIDIA’s models have hundreds of layers, dozens of layers, each of which might have billions of artificial neurons, each with a particular distribution of weights. You put in the data, you put in your input. The model’s looking ahead saying, if we try this concatenation of weights, it produces a 52% approximation of this cat, which is the output we’re reaching, but what we want is 75%. We spin it around again, hundreds of different layers up and down like a pinball machine. We don’t actually know when it gets to this level — it’s a black box. We don’t know what’s happening. It’s taking on a life of its own, and I use that term metaphorically. It’s like a pinball machine running around, recursing, concatenating up, down, and suddenly you end up as your output with the perfect cat. This first innovation with AlexNet was just one of these layers. This M4 chip, when he was able to reverse-engineer

    43 min
  3. Podcast | Can't Dismantle a Spell Only by Seizing the Spell Book!

    MAR 18

    Podcast | Can't Dismantle a Spell Only by Seizing the Spell Book!

    The European Union today released its highly anticipated — well, highly anticipated by the likes of me — fourth report on threats on what it calls FIMI, which is a rather unwieldy phrase. It’s not unanalogous to Disinfolklore, but FIMI stands for Foreign Information Manipulation and Interference. The “foreign” in this context means the threat is coming from outside the European Union, which for good, understandable political reasons and constitutional and mandate reasons, the European Union of course doesn’t want to get involved in intra-European Union created Disinfolklore or disinformation. The fourth report which came out today — I just wanted to talk about it in the context of the Disinfolklore analytical method. I’ve talked before about the three previous reports. The first report was published three years ago and it provided a brand new analytical framework and common language through which European Union and non-European Union states could speak about the threat to their national security which Russia, China, and indeed Iran — those three are the main foreign forces that these reports are dealing with — pose. It provided a common framework and a common language to talk about something which was new. From outside of the structure, the word “disinformation” was really operationalised from inside Russia. We have evidence from KGB manuals from the 1960s and 1970s of them using the term disinformation. Therefore, if you’re trying to solve a problem or talk about a problem or come up with tools to deal with a problem that has been created by the Russians, then if you subject yourselves to using the vocabulary and language and tools which the Russians themselves have forged, there is only a limited area for you to operate within. By contrast, if — as I have done with Disinfolklore — you invent a new portmanteau and you elaborate a whole set and analytical method, as I have done through the Twelve Tool Way on disinfolklore.eu, and through my writings, which many of you have been thankfully reading and interacting with since I created the portmanteau in February 2023 — but after thinking and thinking about what Disinfolklore means as an analytical method and also as a narrative form that I first noticed in Russia-occupied Ukraine between 2015 and 2018. It’s now ten years I’ve been thinking and elaborating and writing about this problem, but I’ve only had the term Disinfolklore for the past three years. It was quite liberating to come up with this word. I had from time to time tried to look for a new language in new terms because I recognised from early on in 2015 that what I was witnessing inside Russia-occupied Luhansk was something new and therefore it required a new vocabulary to describe the whole system of information fields, matrices, thick enmeshing matrices — the kind which we’re now experiencing, for instance, in relation to this Iran war. The Colonisation of Thought Even people who haven’t paid much attention to MAGA and who have no idea really of QAnon and what MAGA has been doing since 2015 to create this enmeshing, identity-creating mess inside people’s minds — now, if you are contemplating whether to fill your car with petrol or diesel, or you’re thinking, gosh, am I going to have gas? All the gas in my country comes from Qatar and they’re not going to be able to get this gas to the island of Britain or wherever else you might live. Where am I going to get my hot water? How am I going to drive my factory? That kind of colonisation of our thoughts is a direct line from Donald’s — on the one hand, the war is over; on the other hand, I’m having fun, I’m blowing things up. He is projecting outwards through the medium of Disinfolklore into our minds, into humanity’s minds, this completely enmeshing, confusing mess of nightmarish rhetoric. That is precisely what I had noticed the Russians were doing inside Russia-occupied Ukraine. I didn’t know at the time what they were up to. Only after the full-scale invasion began, I realised — oh my God, this is what they were doing. I was inside what I call a stealth attack. A stealth genocide. The EU’s Parallel Journey The European Union has structures where it has been investing its energy into coming up with a new framework. It’s done this very successfully in these four FIMI threat reports. This fourth report, which is out today, is what I was going to talk about. When I was standing on the bridge at Stanytsia Luhanska 2015 to 2018, watching Russian disinformation unfold in real time among real people — soldiers, civilians, spies, traders, all archetypes — the European Union was at the same time beginning to build its strategic communications apparatus from Brussels. Both of us were looking at the same phenomenon. We saw folklore. We saw an infrastructure. The fourth EEAS FIMI report, published today, is the most comprehensive institutional mapping of foreign information manipulation ever produced. It documents 540 incidents. This is the meat and veg, as it were — or the lentil strudel — of what makes the European Union’s operation unique: it has the resources and now the methodology to document tens of thousands of instances of Russian disinformation, and Chinese and Iranian to a lesser extent. We see this sometimes on our Twitter feed as the excellent EU vs Disinfo, which is just one emanation of this whole system, this whole operation. Donald and Cuba: Disinfolklore in Real Time From my perspective, the engine of the operation is to collect instances of FIMI and try to determine the sources of them. I, as a lowly sole operator, use my method — the Disinfolklore analytical method. If I see coercive control immanent in a meme, if I hear, for instance, as I did today, Donald talk about Cuba as if it’s a woman — Today Donald was referring to Cuba as a woman. It’s the same energy that Putler used just before the outbreak of the war. Donald grabs at Cuba the way he and Putler grab women — an archetype of women. This is Donald: “It’s a beautiful island, great weather. They’re not in a hurricane zone, which is nice for a change. You know, they won’t be asking us for money for hurricanes every week.” The first element of the Code of Positive Trolls is generosity. This is ungenerosity, therefore it is Disinfolklore. “They won’t be asking us for money for hurricanes every week.” I’m not sure Cuba has ever asked America for money for hurricanes. But obviously it hasn’t, because according to Donald — and I wouldn’t trust him on this — they have no hurricanes. I’m sure they have hurricanes. It probably breaches the second element of the Code of Positive Trolls — this is probably just totally untrue. Back to Donald: “But I think Cuba’s seen the end. You know, all my life, I’ve been hearing about the United States and Cuba.” This is one of my pet theories about Donald. A lot of what he does goes back to the early 60s, a formative time when everyone was talking about Kennedy. What does he do? He wants to annihilate Kennedy by hiring this Epstein-connected Kennedy guy who wants everyone in America to become really sick. That will destroy this archetype of the good president in his early time. Obviously the Cuban Missile Crisis is part of that. “All my life I’ve been hearing about Cuba and the United States. When will the United States do it? I do believe I’ll do the honour of having the honour of taking Cuba.” This is where the language that we know through the legal cases — that E. Jean Carroll took against him, where he was adjudicated by the judge to be an adjudicated rapist, and two grand juries found that he had in fact assaulted E. Jean Carroll in, I think, Saks Fifth Avenue. We also have the footage we heard in 2016 from the outtake. We understand that this archetype in Donald’s mind is how he treats women. “That’ll be good. It’ll be a big honour. Taking Cuba. Taking Cuba in some form. Yeah, taking Cuba. I mean, whether I free it, take it. I think I could do anything I want with it.” This is the Epstein class. This is what they did to women entrapped on the island at every level. We’ve seen this week women who had jobs as assistants to Epstein, some of whom may well have been complicit in the crimes and in this entire coercive control network which entrapped the most powerful and richest people in the world as well as some of the weakest — women and children. As far as we can see, this is still entrapping people. Putler’s Parallel: “Like It or Not, Take It, My Beauty” I often cite how Putler made his speech to the Russian people on the 20th of February, four days before the full-scale invasion, where he said: “Like it or not, take it, my beauty.” International lawyers in the first New Lines Institute report on genocide in Ukraine cite this as evidence of genocidal intent because what Putler was doing there was using a vulgar Russian rhyme — it’s from a Soviet-era hard rock song from a band called Red Mold, and the song is called “Sleeping Beauty in a Coffin.” Again, Disinfolklore — Sleeping Beauty, one of the core archetypes in European, Indo-European folklore, Indo-European culture. Putler was likening Ukraine to a dead woman, to a corpse, and saying to it: “Like it or not, take it, my beauty.” We see the same spirit, the same energy in the way Donald talks about Cuba today as he contemplates one of his other operations. 540 Incidents: The Scale of the EU Operation The European Union, like me, is collecting incidents of this, but it’s obviously doing it on a much bigger scale. The report documents 540 incidents, 10,500 channels of Disinfolklore, 43,000 pieces of content across 19 platforms. The report introduces a FIMI framework. Even for people like me who spend all day every day in this area, FIMI is still quite an awkward concept. What I’m trying to do with Disinfolklore is provide

    1h 9m
  4. FEB 25

    Podcast | Four Years: The Arc of a War, of one Word

    The Arc of a Word: Four Years of Re-Archetyping I wanted to reflect on the four years of war. So everything everyone’s been talking about for the last hour and a half or so, hopefully it will strike a chord with them. I want to go through the four years of the war, not merely as battles, though we’ll visit some, but as a journey through Disinfolklore, through the archetypes we project onto Ukraine, through the archetypes Russia projects onto all of us, and through how Ukraine has fought back — not just with weapons, but by re-archetyping itself inside our minds. Archetypal Disinfolklore Literacy Because, as I wrote, Disinfolklore is how you conceal a wolf in sheep’s clothing. Disinfolklore is how yohu pull the wool over people’s eyes, and this works both ways. So all of us on Volia and who contribute to Volia from day one have been re-archetyping and counter-archetyping against what Russia has been trying to do to Ukraine in the information space, and what many others have been trying to do to Ukraine unconsciously in the information space. So this is a process we’ve all been involved in. I didn’t have the words for it when the war broke out, but because of the war, I do now. And I want to tell you the story of that word — not the word Disinfolklore, though we’ll get to that, but the word archetype. Because here’s the thing. For the first two years of the war, we were doing something I had no name for and we perhaps had no name for. We were doing it instinctively. We were re-archetyping Russia, re-archetyping Ukraine, re-archetyping the entire war through memes before we had the vocabulary to describe what we were doing. And the arc of what I was going to talk about tonight is the arc of that word, from instinct to naming to power (mana). The Bridge at Stanytsia Luhanska So that word, archetyping. While many anti-disinformation specialists describe themselves as working on the front line of the information war, as many of you will have heard a million times, I worked on the actual zero line between 2015 and 2018, separating Russian from Ukrainian army. I worked at the actual geographical and physical separation point between two of the greatest armies in human history. Because between 2015 and 2022 I was in Ukraine as a diplomat, again as you’ll know, and for three years at that time I was at the bridge at Stanytsia Luhanska. And I intuited there was something folkloric about the situation there. Armed men on both sides, civilians crossing — pensioners, mostly, collecting their Ukrainian pension from one side and returning to Russian-occupied territory on the other side. And at the checkpoints, Russian-controlled trolls. Not internet trolls — actual literal bridge trolls, the oldest archetype in European folklore. Of course, I didn’t really know that consciously at the time. In the manner of a 19th-century folklore collector, I collected the stories that Russia used to brainwash Ukrainians living across the river in Russia-occupied Ukraine. And in 2016, I made a discovery that changed my life: that Russia was using Jung’s theory of archetypes to manipulate the moods, attitudes, motivations, and intentions of consumers of its combat propaganda. In the woods near Stanytsia Luhanska bridge, Russian FSB operatives — archetyping themselves as the Stalinist era’s KGB predecessor, the MGB — in occupied Luhansk, constructed a story containing these archetypes: “my common-law spouse who lives with her underage daughter.” There was, in the labyrinthine layers of this incident, the jarring recognition of artificiality. My jarring recognition. The story contained Jung’s primary archetypes — the Mother and the Maiden — as if someone had a manual containing all of the primordial archetypes and had constructed the story to ensure it contained these elements. Eight years later, I understood. I had discovered how Russia and MAGA purposefully and purposely reverse-engineer tales with fairy-tale and folktale-like emotional resonances as a means of hacking our minds, hacking our consent, and undermining our civilization. Disinfolklore is what I named it — the folklore of disinformation, the disinformation of folklore, both at once. Druidy Don and the Battlefield So in the autumn of 2019, I was really trying to understand what Druidy Don — Trump’s power, his mana — consisted of. I wanted to understand it in order to counter it. At the time, I was a diplomat in eastern Ukraine, based in Dnipro at that point. I could see how Donald’s trolling even then had real-world effects on the battlefield. When Donald withheld Javelin missile systems from Ukraine, demanding that President Zelensky announce an investigation into the son of President Biden, I watched from Dnipro and from areas which are now occupied in Zaporizhzhia as the balance of power shifted. President Zelensky navigated out of that trap. Donald got impeached. President Zelensky escaped. But the lesson was seared into my mind: the information war and the kinetic war are the same war. Year One: Instinct On the morning of the 24th of February 2022, I had been out of Ukraine for three weeks. I listened very carefully to President Biden’s strategic disclosures in the fall of 2021. And by the end of November, after a conversation with my father about them, I had all my car packed. I was ready to leave at ten minutes’ notice. I thought the invasion would probably happen at Christmas, but when it didn’t, I made the decision to leave and I crossed the border on the 29th of January 2022. And I marked it with a tweet on Twitter — just a picture of my cat and me at the border with Poland, but not saying that I was leaving Ukraine or why I was leaving Ukraine. I just slipped out of Ukraine, because I didn’t want to scare the horses and I had no access to any secret information. I just had access to the same information others had, but I became convinced that the invasion was going to come. So that morning of February 24th 2022, I was back home in a remote part of Ireland. And my first tweet was two words: Slava Ukraini. Glory to Ukraine. That’s all I could manage. I was still an OSCE diplomat at the time, and I had to model impartiality. So I was still being cautious online. I’d never mentioned Ukraine online up to that point. Germany’s initial response to the invasion, as our great German listener was still saying — although rightly you have nothing to be ashamed of now — but Germany’s response to the invasion: 5,000 helmets. Not rifles, not anti-tank missiles. Helmets, to fight 190,000 invaders. I remember that the head of the BND was in Kyiv, and I assumed he had been there to try and extricate President Zelensky, in my naivety. But I share your shock that these people had access to all this information, clearly not only did not see the invasion coming — they didn’t see the invasion coming. “You’ve only got a few hours” was how one German official put it to the Ukrainian ambassador to Germany. There’s no point in putting sanctions or exiting Russia from SWIFT. You’ve only got a few hours. Get out, save yourselves — was the basic message, which I also delivered to friends of mine in Ukraine. And maybe I would say the same thing today, but it shocks me and impresses me that many of the people I knew in Dnipro didn’t leave. They were like, “This is our home, we’re not leaving.” RF’s Mythos Is Done And on February 28th, I wrote nine words: “Why Russian Federation is doomed by this venture. RF’s mythos is done.” Russia’s Federation’s mythos is done. I did not have a word for what I was witnessing, but what I was witnessing on day four of the full-scale invasion was the destruction of an archetype. Russia had spent centuries constructing a mental archetype, a mental model, a data-resistant archetype of itself as an unstoppable colossus. In four days, Ukraine broke it. For those incidents that Latyn was just talking about and many others — we were looking at these data points and they didn’t match our archetype of what a proper army, how a properly prepared army would behave. Reverse Napoleon And on day five of the invasion, I made a call that has held true for four years: Russia in Ukraine has done a reverse Napoleon. Tolstoy brilliantly shows Russian Field Marshal Kutuzov’s strategy in War and Peace. Draw the French further and further in so their supply lines are stretched. Napoleon sat in Moscow waiting for surrender. They never did. And so it goes. This is exactly where we are still, four years later. And the evidence I used which prompted this tweet was a Telegram post from the 27th of February 2022 from a Russian soldier complaining that no one of the invading force could communicate with their commanders. “Almost no one can get a hold of central command. It’s not even a matter of jamming. There’s just no long-range comms equipment or relays that went with the troops there.” Now, as Telegram and Starlink are no longer available to Russia’s forces four years later, we see the seeds of the future were imminent in those first few days. And the data point that had led me to understand the significance of this lack of communication was — I always remember reading or hearing when I was much younger about how when America went into Grenada, the Army and the Navy or the Air Force, they couldn’t communicate with each other. They discovered their radios weren’t compatible. So that was always in the back of my mind, and then when I saw this, I thought, this is a good sign for Ukraine but a terrible sign for Russia. Russia had invaded with insufficient forces and overextended supply lines, just as Napoleon had done in reverse. And then I added the Tolstoy inversion: Russia had become the thing its foundational myth celebrates defeating. The national archetype had been inverted. This is what re-archetyping looks like when history does it for you. The Econom

    1h 7m
  5. FEB 20

    Podcast | Two Shaman Tricksters (Don & Putler) vs. The Comedian

    From Prime Ministers to Primary Schools: My Vision for Disinfolklore Literacy My vision for the Disinfolklore Analytical Method took a giant leap forward towards realisation this week. My vision for Disinfolklore is to use its insights to teach universal communications literacy and to build up immunity to manipulating archetypal Disinfolklore. I visualise teams of teachers teaching in Prime Ministers’ offices and Primary Schools throughout Indo-European cultures globally. With that in mind, this week was a huge moment for me in my development. Over the past while I discovered Claude Code, Anthropic's Claude Code. I have been working with it inside the Terminal. It differs from most of our encounters with Anthropic's AI in the sense that it's agentic. It actually executes. It doesn't just write the code for you and then you have to paste the code in. It actually implements the code, solves problems by writing multiple scripts in different computers language, recruits sub-agents to take on sub-tasks within a complex project such as that which I set to build my new platform. While the algorithm takes the initiative, it’s necessary to prompt it continually to ensure it stays on the right track. My new platform took around 600 prompts to bring it where it is now: a perfect representation of my artistic vision.https://www.disinfolklore.com will be my platform for the next few decades. I will continue publishing first here on Substack (https://www.disinfolklore.net). Then I will decant some highly distilled content to Disinfolklore.com periodically. Substack is optimised for email lists and has great potential for community building which I have not yet been prioritising but which I will in the future when I have the bandwidth. Disinfolklore.com contains the million words I've written on disinfolklore since the full-scale invasion, divided into different sections and different passages, short passages rather than long essays. It's arranged according to certain structural divisions which should appeal to people who identify as being quite open and who will be quite interested in the origins of the concept — that's all there. Those of us who self-identify as being more high on the neurotic OCEAN dimension, who self-identify as feeling "I just need... I'm worried about the world. Just give me the tools." There's the Twelve Tools. Then there are certain tools which would be more useful to people than others. I love the graphics. I designed all the graphics with Claude Code, but through about 600 different prompts. For me, I never thought in my lifetime I would be able to create something like this. This revolutionary technology is extraordinary. This will be not only a platform to show what I've done and what I hope is going to be quite useful for decades to come — as a means of interpreting data and dealing with emotion-moving activity — it will also be a platform for teaching and for building more networks with people. It's also just an immersive resource for anyone to spend as much time as they're willing to give to it.It also has the Finding Manuland component, which is the 6,000-year context. Disinfolklore didn't come out of nowhere; it's an emanation of Indo-European culture and of deep history, as I'm talking about. The shaman-tricksters and these archetypes of Finding Manuland are also in there, which is also a very rich read, but these are very succinct, quick passages. The entrance to the site is dark — the first homepage — but then everything underneath it is white and deliberately designed using the best optimised fonts and colours for making an easy reading experience. No noise on the passage pages, just arrows bringing you to the next passage or to the previous passage. Breadcrumbs — which is an interesting use from folklore to describe the bit at the top of the page — show where you are in the site. Then for people who want to read all of the long-form material, everything is linked to the reservoir, as I call it, which contains the long-form essays (most of which first appeared here on Substack) from which the passages are hewn.FROM SUBSTACK TO INDEPENDENCEI started out last November wanting to take everything that I'd written - the 450 articles on Substack - to be held also on an independent and Europe-based codebase. Not least because the same venture capitalists who funded Musk's takeover of Twitter run Substack. I wanted also to be a bit more resilient, interns of the longevity of my oeuvre’s survival whatever happens geopolitically.I thought, okay, I'll just create what's called a digital garden, which is a cross-referenced collection of all my writings in long form — 450 pages. Gradually, as I saw how advanced these AI algorithms have become since I last paid attention to artificial Neural Network algorithms and computer vision as a masters student contemplating building a business based on the automatic interpretation of satellite images at Oxford in 2018. Never having learned to code properly, suddenly being able to code anything I could visualise into existence led to rapid development of my initial Digital Garden project into what you see today at Disinfolklore.com. I love how the platform communicates in very short, pithy passages all of the ideas I've been thinking about for the past three years.DATA-RESISTANT ARCHETYPES AND THE VIEW OF RUSSIANow, moving onto a different kind of model than Opus 4.6 Claude Code’s current engine and the architecture which I used to build Disinfolklore.com, I first got interested in archetypes when I encountered friends whose mental models of Russia seemed immune to data.Underlying what some are saying about Ukraine at the moment as it runs a series of mini-counter offensives and is regaining. some territory that was in the grey zone — that there's some positive chatter about Ukraine — there are very strong, data-resistant archetypes in our culture that resist changing our views about Ukraine and about Russia. Many of us have been on a journey since Russia annexed Crimea. Eastern Europeans, of course, knew what Westerners have only recently, generally speaking — what Westerners like myself have only recently discovered. They've known this forever.I cringe when I look back at some of the things I said or thought even when I was in Ukraine, but certainly from 2015 on, and certainly even before that. I have thought very deeply, or tried to identify immediately in my own mind, what is going on. That has helped me also identify what else is going on elsewhere.In a conversation today I had with somebody who's very interested in Ukraine but doesn't tune in that much — they're very busy — I find them quite a good source because they're generally reading The Economist or listening to the BBC News or very general mainstream news. When they talk about something to do with Ukraine, it tells me something about what normal people who don't spend all their time on this talk about. They mentioned today that their perception was that everyone in the normal media world was talking about peace talks.This talk of Ukraine's advances — which I suppose most of us understand it's too early to say, and I don't think any of us are really getting our hopes up — but the idea that maybe that might change the view of Russia as very strong and invincible... it's not that promising at this point because most people aren't even aware of it. From his perception, he knew about it because he reads other material, but it's not in the mainstream media that he's consuming at the moment. Maybe others have seen coverage of Ukraine's advances — not massive, but somewhat significant advances. The talk is still about the peace talks.PUTLER'S RESURRECTION OF THE GREAT PATRIOTIC WAR TROLLWhat's going on there is the embedding of archetypes of this view of Ukraine and of Russia. Since 2005, Putler himself reactivated the Soviet-era troll that the only thing that mattered was victory over the Nazi invaders. Now most of us are aware that this war has gone on for longer than the Second World War for Russia, but that doesn't seem to have broken through to the mainstream. It's just kind of moving on.I myself have monitored these May 9th parades and the worship of the ancestors which was reactivated after 2005, and then after 2014 even in Ukraine. It became a measure of how stable Ukrainian society was. For instance, in Zaporizhzhia I would go for several years in a row as an OSCE monitor to monitor the May 9th parade. There was a huge May 9th parade in Dnipro, in which the Dnipro Jewish community played a huge role in 2017. This was seen as a shared cultural moment and historical moment because everyone made great sacrifices in the Second World War. It wasn't, as we see now, an assertion that Russian culture was in any way dominant. It was just a genuine expression of solidarity with the past and with history and with the cultural meaning of it.Many Ukrainians, especially Russian-language-speaking Ukrainians, will have memories from their childhood of having picnics and this kind of thing on May 9th. Really what was going on there, and with the whole use of these parades, as with many celebrations in many of our cultures, is the worship of the ancestors — trying to embed and establish an archetypal history of common history for the community.As I understand it — and maybe there are other people here who have more direct experience of Ukraine or of Russia before 2014 — this had mainly died out during the 1990s. Putler, around 2006, quite consciously resurrected this May 9th, this whole May 9th parades and routines. Then it became an acid test in Ukraine for how tolerant Ukraine was of Russian culture, Russian-language speakers. We, as international monitors, paid close attention to it. My Russian colleagues were always wanting us to monitor aspects of the preparations for these parades in Ukraine.Really what Putler was able to do quite quickly, in a couple of years

    53 min
  6. FEB 18

    The Four Dimensions: Moods, Intentions, Attitudes, Motivations

    ⚡️Nice journal reference here and citation to my work on Disinfolklore. Does two things of particular value to me as a writer: 1. Is a record that I created the Portmanteau ‘Disinfolklore.’ 2. Correctly categorises ‘Disinformation’ as a particular form of ‘Disinfolklore.’ Thus giving me the whole field (which I’d be too humble to have claimed too loudly) while confining all the work focussing on Disinformation to a local province or region of my field. Prof Yolles cites my work, the result of @peterjukes visionary decision to commission for @BylineTimes an early piece on Disinfolklore in Byline Supplement. Thanks Peter Jukes Thanks Prof Yolles. That oeuvre, now heavily developed into a 1m+ word corpus, sliced, diced and served up in 1,000+ easily digestible passages, is now presented https://www.Disinfolklore.com in a very innovative format. ⚡️Previously we talked about archetypal disinfolklore and literacy. We talked about archetypes and what I mean by archetypes — we have a good introduction. We also talked about character and how characters occupy stories that we find in our information space. Those characters can be humans or mythical creatures or countries or anything invested with energy in any memes. The third tool - look for the mana in the meme!- in my arsenal of twelve tools in my disinfolklore arsenal — clever people will notice I haven’t spoken about the second tool, which is incoming-outgoing troll radars. We’re going to skip to three and come back to that another week. I want to talk about mana and energy — and looking for the mana in the meme. What “Look for the Mana in the Meme” Means What I mean by “look for the mana in the meme”: a meme in my book — literally in my book, a metaphorical book — can be any informational unit. That could be a visual meme that passes into our inner mind in a flash, in a millisecond. Or a meme could actually be a whole book or a film or something much longer or more durable or substantive — a visual, a song, or a poem. When you’re looking for the mana in the meme, just the act of trying to work out what is the energy inside this meme — and I use mana and energy interchangeably — because what I try to look for is what is the immanence. Mana is an immanence as well. What is immanent in this meme? I’m affected emotionally by it. My emotions are moved. My mood is affected. My intentions change as a result of this meme, this newspaper article. I was about to make a cup of coffee; now I’m just sitting aghast at what has been done. Or I intended to donate to Ukraine, but now I see it’s useless, so I donate to Palestine Action or something like that. My intention changes as a result of this meme. My mood has changed — I’m now depressed or I’m overjoyed. The Spider Web attack excited us all, but as we know, after that comes the comedown. The Four Dimensions: Moods, Intentions, Attitudes, Motivations By looking for the mana in the meme, you’re trying to identify — either after your emotions have been triggered and your moods have been changed, your intentions have been changed, your attitudes — I use these four words to describe it: moods, intentions, attitudes, and how memes affect these different aspects of our being, which will be contingent on something in the meme itself. Either after my mood or my intention or my attitude has been affected by the meme, or before it, I’m looking for the mana — the energy, the layers of energy. That in itself is a practice that I try to integrate into my own work when I’m scanning my timeline or listening to the news. Whenever I feel my emotions being triggered, I try to look for what’s the energy in this meme. We Don’t Care About the Sharer’s Intention The great thing about this is we don’t care about the intention of the person that shared it. It may have been me this morning sharing some well-sourced article in Politico or something I found on Telegram. I’m not part of Telegram. My intention wasn’t to troll you or to fool you or outrage you or to trick you — it was just to express my own pain. That doesn’t matter if I’m assessing this particular meme. What matters is what is the energy in this meme. If we uncouple the layers — the lack of these weapon systems — when we know in our heart of hearts that Trump, America, Manafort behind him and all of this, they are a dead loss. We put ourselves in the position of the MAGA people, or those people who are relying on Donald — some woman who he’s trying to troll, some guy who’s trying to sell an apartment to — we end up being put in that position if we fall for these trolls. I think most of us certainly listening here right now have a better self-respect than to fall for Donald’s trolls, and this is just yet another one: “Oh, I will give the weapons, I won’t give the weapons, if there’s peace...” The Practice: Look for the Mana Before You React That’s really what I try to do. We have the power to look in any of these memes and just look for the mana. That’s what I’d like to try and encourage us all to do over the coming week: when you come across anything that affects your emotions, your moods, your attitudes, your intentions — try this practice of asking, what is the mana? Everything mentioned there, James, is a perfect example of disinfolklore. This is an entire universe — a sub-universe, or galaxy — in the whole disinfolklore universe. Various characters are commenting on stuff. The Kyiv Independent’s intentions are always very good, but it’s caught up inside this kind of news cycle and hysteria as well. This is a great example of what I mean by disinfolklore: all of these different stories and emanations of stories and emanations of emanations of stories. If we’re going to categorise them all in terms of today’s news, all of it is negative from the perspective of all of us. It’s depressed all of us. In that, we can probably see what’s going on. My first reaction was, “Oh, wow, they’re still getting Patriot interceptor missiles.” I’d assumed they weren’t getting any more. None of us know anything about this. We don’t know how many have been delivered, how many are in stock, whether Donald is doing this on purpose or why. I have to say, even I was interested in Macron’s phone call with Putin. I try not to get too caught up in it because of all these other stories which are going on, which we are very much involved in and affected by. It was just one example of looking — trying to look at the individual artefacts, their sources. I don’t doubt the Kyiv Independent’s intentions, but I don’t think they’re adding to or helping us understand precisely what’s going on in all of that story. I am always suspicious when I feel depressed by a piece of news, because they sculpt these memes so perfectly to have this impact on people just like us. When we spot this impact, we should, I think, be quite suspicious of the information that we’re reacting to. Mana in the Meme: A Universal Practice Looking for the mana in the meme should work on any form of information, whether it’s your mother saying something to your girlfriend or your child. You’re not really looking at the intentions behind it. You’re looking at what’s immanent in the actual informational units themselves — the stories you hear and feel. Sometimes it’s a Russian disinfolklorist designing a meme to hack our rational thought systems, to bypass our incoming and outgoing troll radars — which clearly this has, for most of us who are affected by this piece of news. Other times it can be our newly indoctrinated MAGA family member or a trusted news source like the Kyiv Independent, conveying the meme into our minds, unconsciously furthering the disinfolklore galaxy’s designers’ ends. Often we ourselves are unknowingly communicating onwards disinfolklore. This is why I’m not going to talk too much about that, because there’s no way for me to escape it either. I can’t talk about these interceptor missiles apart from what I’ve said — trying to contextualise it against the attacks on civilians in Ukraine, which terrorise tens of millions but kill a tiny number. The war won’t be won by that. We all understand that rationally. Therefore, the impact of Patriot interceptor missiles on how the war ends is small — very small. We know that rationally. This is a 1,200-kilometre-long frontline, and there’s just oodles of things which have been going on this week which are much more important, and stuff which hasn’t been going on which is much more important — like Ukraine’s capacity to hit the oil infrastructure, the blowing up of tankers, the blowing up of factories 1,200 kilometres from the border. There are just oodles of other things. If we focus on this other thing that we don’t know anything about, that could well be furthering the intentions of the designers of these memes. The Danger of Communicating Onwards We communicate onwards this disinfolklore, which infects the moods, intentions, attitudes, and motivations of those whom we’re influencing. Someone on Volia Radio this morning — one of our great friends — was telling this woeful tale, absolutely woeful. I’m glad I know about it. At the end of it, Mockers had to say to them, “Look, you’re killing us. You’re killing us.” The person explained, “I read about this and I just needed to share it.” I was thinking: actually, you didn’t need to share it. Let it be a cul-de-sac. Why are you inflicting this on all of us? Then we get this energy, this really sad story in our minds. Of course, I do this all the time by accident. I’m trying not to. That’s part of what I’m talking about here. Sometimes we do communicate onwards disinfolklore in this outraged way, which affects the moods, intentions, attitudes, and motivations of those we’re influencing in precisely the same

    33 min
  7. FEB 14

    Podcast | AI and Disinfolklore: An Introduction

    Introduction: Disinfolklore, AI, and the MAGA Cult People who are still part of the MAGA cult may find the exemplar of Dawn — Druidy Dawn, disinfolklore — a bit unappealing as one of the main examples I use to illustrate this. It occurred to me that maybe I could quickly talk about how the Code of Positive Trolls will work with AI algorithms, and help people manage this transition many of us are going through at the moment, where we’re dealing with chatbots and different AI algorithms to help us in our work. M.ockers and Will: A Morality Tale in Infolklore First, I wanted to talk about something. Mockers and Will had this great exchange on Volia for Ukraine Radio Space on X last Saturday, relating to the Russian military intelligence — the GRU general who was born in Ukraine, who was almost assassinated in an elevator in Moscow. It occurred to me that that exchange, which I mean to record — I haven’t done it quite yet, but I’ll go back to the Volia Spotify channel and record it, and then perhaps try and speak to Mockers about it, if she was willing to one day on Volia Radio — just because it is an example of what I call archetypal infolklore. What Mockers was doing in her mocking tone, which her moniker “Mockers” clearly is well earned, was basically turning this assassination attempt of this treacherous Ukrainian — responsible, as we’re now told, for much of the organisation of the so-called Wagner military arm of the Russian military and their activities until they were destroyed by Ukraine in Bakhmut — their activities in Africa. She turned it into a morality tale, all relating to the allegation that he was visiting somebody who was not his wife at the time that he was shot several times. That struck me as being archetypal infolklore, in the sense of folklore — the folklore we encountered as children — which often had a message in it, a moral message and an identity and action point: don’t go into the forest, don’t go to the seashore, don’t fall into the swimming pool, all of these things. Infolklore and Disinfolklore: The Divine Twins What Mockers was illuminating there was a perfect example of infolklore. When I first coined the term disinfolklore, I didn’t really think of the term infolklore. In fact, I’ve really only been developing it since these radio shows — this is our 37th by my count. Basically, infolklore spoke for itself until around 2014–2015. What I now call infolklore and disinfolklore — immanences in the news, immanences in our general culture, in the kinds of stories which we exchanged to manifest our interest in our community — news, whether local or national — they were balanced. I won’t go quite as far as an Adam Smith situation where I talk about the unseen hand of God balancing out infolklore and disinfolklore. However, there was a relative balance between them. The Internet Research Agency and the Disruption of Balance Then what happened in 2014–2015, not least because of the Internet Research Agency, which Putin’s — the person, the character, the disinfolklore character I call the Chef Sorcerer (as in sauce, as distinct from the Chief Sorcerer, as in magician or magus) — meant somewhat ironically for Duncy Putin, who never seems to learn from his mistakes. The Chef Sorcerer’s financing of the Internet Research Agency and their interference in the 2016 presidential election and in the Brexit referendum through Cambridge Analytica and all of that malarkey — that upset this balance. I wouldn’t have needed to invent the word disinfolklore if I hadn’t seen its power to change the identities of people inside Russia’s occupation of Ukraine, to turn Ukrainians into thinking they were Russians, to turn your favourite aunt into someone who may now be supporting somebody who engaged in the most horrendous crimes against Mexican children trafficked over the border to Epstein’s estate in New Mexico — where, according to an allegation by a local police officer, an incinerator may have been capable of incinerating the bodies of some of these trafficked children. This kind of disinfolklore which Donald has introduced into all of our lives, along with the help of the Russians and Prigozhin and the Chef Sorcerer — we do need an antidote. That’s the whole point of disinfolklore as an analytical method: to come up with the tools to see what they are doing, how they are hacking our minds, and to counteract it. Because of that, it was necessary to invent the term infolklore, which is a particular form of folklore which contains in it information. When I tell that tale about the New Mexico estate, you may or may not be aware of this news which is emerging from some of the documents — most of which we still haven’t seen — about 3 million records, which could be about 50 million documents. What we do know is Donald’s name appears one million times in the whole dataset. Of the released documents, his name appears 38,000 times. It’s very unfortunate that we need to understand this infolklore. It’s very unfortunate that Russia invaded Ukraine and did all of this in Luhansk. Infolklore, and the kind of infolklore which Mockers and Will exchanged — their little morality tale about not cheating on your wife might save you from getting shot in a lift. I want to introduce this term clearly as infolklore, which is the divine twin of disinfolklore. James’s Point About Dawn and the Shaman Trickster On James’s issue about Dawn: I’ve mentioned before that when January 6th happened, I had already at that stage dedicated four or five years of my life into trying to understand the power that Don — disinfolklore, Druidy Don, disinfolklore — Trump exerted, because obviously it never worked on me, and it probably never worked on many of the people here. When January 6th happened, I remember thinking — and particularly when President Biden won the election itself — well, I’ve had a good run of it. That was interesting. This character will fade into the background now and no one will be interested in him. All of his crimes over the first presidency will be forgotten. Things haven’t really turned out that way, and it’s quite good for my practice. That’s why he’s mainstreamed through my work, because I do see him as an archetypal character — the shaman trickster of our era. Every office has one. Every community has many of them. Every country has had leaders like this. Berlusconi and heaps of others — countries have had people like these shaman tricksters. This is an archetypal character that most of humanity is now aware of, from the smallest villages in Asia to the west of Ireland to all over. Therefore he becomes a communing character, apart from his existence as the modern manifestation of the shaman trickster who features in Indo-European mythology, religion, and lore since time immemorial. As part of my Finding Manuland project, I saw all of these continuities going back to the beginnings of Indo-European history — written history in the Vedic scriptures from 1200 BCE and onwards. It’s an uncanny resemblance, what is going on there. There are other characters in your office or in your community, people you were in school with, friends or former friends who manifest different aspects of this perennial shaman trickster character — Odin-like character. Reorienting the Oeuvre with AI and OCEAN I realise he won’t be here, thankfully, for very long. Working with AI at the moment, getting to know it, doing courses and Claude Code, and really finding out the power of these tools — I’m about to launch a completely new way of using my work. Rather than being the writer as I am, writing what I write in long form and expecting the reader to come and meet me where I plonk this 300-page text on their plate and say “read this” — that is the way books and long texts have been written for centuries. Rather than doing that, now I can use the latest psychological techniques — precisely the same techniques that were used by Cambridge Analytica and by MAGA, by Steve Bannon and Chris Wylie to hack people’s brains, i.e. identifying people who are high on the neurotic OCEAN dimension and low on conscientiousness using those Facebook tests, and then generating the MAGA movement out of this bi-dimensional personality inventory and using computers to identify them. I’m doing it the other way. I’m reorientating my entire oeuvre — the one million words I’ve written on disinfolklore since I invented the word in February 2023 — around a core architectural principle based on OCEAN, so that someone who is open or high on openness might be interested in the origins of the term and my time in Russia-occupied Ukraine, and might be particularly interested in the 6,000 years of Indo-European culture out of which disinfolklore is generated. Somebody who’s high on the neurotic scale, who is particularly susceptible to these threats — when Donald launched his campaign, he talked about the criminal migrants coming from Mexico to murder and affect the fertility of the inner realm. Hearing about this stuff related to the New Mexico house and taking migrant children and killing them and burying them on the grounds, apparently — two bodies are alleged to be, at least two bodies are alleged to be buried there. Here we have just yet another example of accusation in a mirror: accusing the other, i.e. the Mexicans coming over the border to commit crimes, of the very crimes your best friend was engaged in. For all we know, he was engaged in too. AI Algorithms, Chatbots, and the Code of Positive Trolls That is particularly galling and disgusting and horrible. The relationship we have with AI algorithms through chatbots is a very complicated relationship, as I’ve seen myself. There’s this amazing algorithm I’m working with at the moment — Opus 4.6 Extended, which is Anthropic’s. It just did this amazing stuf

    38 min
  8. FEB 5

    Podcast | Battling Archetypes: Why Disinfolklore?

    Ukraine as a Character Why is disinfolklore an appropriate moniker? In disinfolklore, we look at characters in the stories we’re served up. Ukraine is a damsel in distress who must be rescued by Donald—this is how he’s trying to archetype Ukraine. We know it’s obviously false. Ukraine is a damsel in distress who must be rescued by Russia because of the coup and all of these trolls. Or Ukraine is a damsel in distress who must submit. We go back to coercive control. We go back to the people many of us might have met in our lives who come from the perspective of realpolitik. They say, oh yes, isn’t it awful what Russia is doing? But honestly, it’s time to just—you know, Ukraine just needs to give up Donbas and everything will be fine, and we’ll be able to get back to our cappuccinos and whatever. I’m going through a thorough reorganisation of my work and approach to teaching. Watch this space. Here’s a sneak preview of part of my new homepage, and of what is coming: What’s going on there is Ukraine is being archetyped as a character. Ukraine is a country of 42 million people, a very complex concept. It’s a geographical space. It’s a historical context. If we take the disinfolklore lens, then it’s quite natural for us to see anything in a meme as a character. Abstract Concepts as Characters Obviously when we’re looking at Netflix or a story in the news or any art or play, we have characters manifesting as individual humans. What the disinfolklore analytical method allows us to do is perceive how abstract concepts take on the characteristics of characters, of personalities. This is one of the main means by which Russia’s disinfolklore manipulates us—because we don’t notice it. We’re not looking for it. We’re not looking for the energy of character in an abstract concept like Ukraine. Putler then can talk about Ukraine as a corpse, as a dead corpse, as a dead woman who is worthy of becoming a victim, as in that song by Red Mould which I’ve talked about before—*Sleeping Beauty in the Coffin*. International lawyers use it as evidence of Putler’s intention to genocide Ukraine, because he quoted this disgusting lyric which I’m not going to repeat here—*Sleeping Beauty in a Coffin, I Walked Up and XXXX her…* This archetyping through characters is a phenomenon that very few other so-called disinformation researchers, or people watching propaganda, or people interpreting data have noticed. I’ve not only noticed it—I’ve tried to think about it, work it out, and articulate what is going on. It’s quite natural, if you look at disinfolklore as a narrative form, to see how Ukraine is being archetyped as a particular character with characteristics. Don’t Poke the Bear Russia does it when it calls itself a bear and promotes this troll. I first came across this with an American senior officer, a colonel, who once in eastern Ukraine just mentioned to me about the bear—“don’t poke the bear.” That was the first time I came across this meme. What this actually is, is archetyping Russia as the strong bear, which you can’t do anything about when it pokes you—you can’t poke it back. If it pokes you, then it’s your fault for poking it. It’s a really complicated, psychologically manipulative set of mental routines it sets off in our minds. That is concealed by the use of a bear, which we think of—well, those of us who didn’t grow up in Central and Eastern Europe with bears running around, or in Pennsylvania where bears are actually running around. Those who grew up in bourgeois Western Europe haven’t come across bears except in fairy tales and folk tales. That for me was a clue of how Russia uses character in stories. Donald uses the same trick, and many propagandists use the same trick. It’s also a means of critiquing what they do. Russia is the implacable bear—better get over it, Ukraine. Stereotypes versus Archetypes Stereotypes are delivered through the storytelling and newsy memes every time Druidy Don, Donald, Duncy Putin, or their henchmen and women speak in disinfolklore. When I speak of archetypes, it’s much deeper than mere stereotypes. I’m not just saying we’re reifying reality, aggregating components into a trope. Archetypes connect deep Indo-European cognitive structures with particular aggregated ideas—like the data-resistant archetype of a Potemkin state. Data-Resistant Archetypes I was reminded this week, reading a politician’s speech from a formerly occupied part of the former Soviet Union, where they were talking about NATO as if the past three years hadn’t happened, or as if America’s threats to invade NATO hadn’t happened. They were talking about how the Collective Security Treaty Organisation, which is Russia’s fake NATO, has Russia as a necessary component in it. Have you not seen anything in the past three years? Have you not picked up the data? Have you not updated your archetype of the CSTO, of Russia, of NATO, of the past few years? These characters have changed. They’ve been transformed. You’re talking about NATO and Russia from Act One of the play. Those of us who have been watching avidly for the past four years, day by day—these characters evolve and develop. We are now in Act Six, and the character of NATO is not what it used to be. Some of us will have seen reference today to how a drone, suspected to be a Russian drone, penetrated Polish airspace and crashed quite far into Poland, right near—or maybe it didn’t even crash, maybe ran out of juice—near a Polish base which is rumoured to be one of its main electronic warfare facilities. Nobody there knew how to shoot it down. They couldn’t shoot it down. This idea of NATO as a bear has to develop, just as the idea of Russia as the bear has to develop. When I talk about data-resistant archetypes of a Potemkin state, I’m using literary references with the idea of a character to articulate how these signifiers like Russia or NATO—their actual contents can transform. Too Much, Never Enough When I speak of disinfolklore’s archetyping, I’m talking about a process that takes many different words and meanings, imbues them with dynamic characteristics, then does it again and again and again—too much and never enough. That phrase is basically the title of the biography of Donald by his niece, but it’s also what characterises hyper-modernity as distinct from post-modernity, modernity, or the classical period. Too much, never enough—acceleration and insufficiency. Before we know it, we’re inside a MAGA universe wrought by disinfolklore. It’s the system effects of all of these aggregating characters in the stories that we are embedded in, which are broadcast through the news, repeated by Donald and by many others all the time—including ourselves. The aggregating effect is that we’re put inside this MAGA universe. Inside the Usurpers’ Universe I’m using a metaphor here—the idea of being put inside a universe, a MAGA universe, but also inside a Russian universe. This goes back to what I talked about at the beginning and what James was talking about at the beginning. The whole point of the Kennedy Center is just one of tens of thousands of vectors for each of us which could have the impact of transforming our identities and our surroundings and turning the usurper’s reality into an irreversible reality. As it goes, I think the disgustingness of what we’re gradually learning about the whole Epstein stuff—the enormity of it, Donald’s complicity in it, Putler’s complicity—it would be somewhat ironic if Epstein brings them down. Out of all Putler’s crimes, this is the one that ends him. International Relations as Storytelling The stock in trade of international relations professionals is storytelling, as if the phenomena they speak of are more real than characters in a folktale. The West, NATO, Russia, strongmen, spheres of influence. As many of us see and understand now—this great German word for Putin understanders—they impute intention to this character called Putler who doesn’t correlate in any way with the biological human called Putler. It’s layers and layers away from the biological human biped, yet they write very earnest essays in *Foreign Affairs* and their escalation management logic dominated and colonised the minds of the people in former President Biden’s administration, as all of us understand so well. This whole discourse in international relations—IR itself—is a form of storytelling. If you’re coming from a disinfolklore analytical method point of view, you can look at it just like storytelling. You look for the characters they’re talking about—don’t poke the bear—and all of this chatter about Westphalia and all that fascist civilisations stuff. These are all just storytelling, which has the same value, effect, potential for manipulation, and status, in my humble opinion, as any piece of news or anything coming out of Donald’s mouth. I reference Donald a lot because he’s a fairy tale character we’re all very familiar with—he’s sadly part of our everyday reality. I could just as easily be referencing someone else if this were a different age or a different moment. The Gideon Rachmans’ Problem Quite serious people impute into the character I call Duncy Putin, or Russia, the characteristics of a bear—they do it unconsciously. They’re earned archetypes or reputations. Ukraine as a lion—that’s a weak encounter archetype in that sense. This guy Gideon Rachman—I’ve mentioned him before, just because he’s a good example of how this old guard don’t have a disinfolklore perspective. They can’t see how they impute these ridiculous thought routines to Putler. For instance, as we’ve seen when the United States began to occupy Venezuela, even though it doesn’t seem to be admitting this or understanding it, and started to trigger a whole set of legal obliga

    21 min

About

Battling Archetypes applies the Twelve Tools of the Disinfolklore analytical method to the folkloric structures hiding inside modern propaganda, memes, and geopolitics. Each episode decodes how Russia, MAGA, and other Disinfolklorists archetype reality — and how Counter Disinfolklore can unmask the wolf in sheep’s clothing.​​​​​​​​​​​​​​​​ www.disinfolklore.net

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