Bee Formless™ Flow Driven CEO

Bee (Belinda) Murray
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  • Society & Culture

This isn’t your typical podcast. No pre-interviews. No rigid scripts. Just raw, unfiltered connection and fluid conversation with bold, dynamic minds. Founders, CEOs, VCs, and visionary leaders reshaping life, leadership, and business from the inside out. Embracing high flow states. Leading with soul and conscious impact in the 21st century. We dive into the formless cycle behind real transformation. Where intuition meets strategy, structure meets fluidity, and Soulful, High Flow Conscious Leadership™ is leading the next gen.

  1. The forest knows | Purpose, regeneration & restoring what matters | Marie-Noelle Keijzer

    14h ago

    The forest knows | Purpose, regeneration & restoring what matters | Marie-Noelle Keijzer

    In this episode of the Bee Formless™ Flow Driven CEO Podcast, I connected with Marie-Noelle Keijzer, CEO and Co-Founder of WeForest, to explore purpose, regeneration and what it truly means to become stewards of the future by reshaping the way we lead, live and relate to the natural world from the inside out. After nearly two decades leading businesses, Marie-Noelle reached a point where success alone no longer felt enough. Looking at the world her son would inherit, she realised the greatest legacy she could leave wouldn’t be another corporate achievement. It would be helping restore the natural systems every generation depends upon. That decision led to the creation of WeForest, an organisation that has now restored more than 100,000 hectares of degraded land, helped grow almost 118 million trees and supported more than half a million people across Africa. We explored how forests regulate water cycles, stabilise climate, protect biodiversity and create the conditions for communities to thrive; restoring landscapes also restores livelihoods, dignity and hope. I loved having the chance to ask, what I had wondered about for years.. do trees communicate with one another? Marie-Noelle explained how science is increasingly revealing that forests exchange resources through underground root systems, protecting and supporting one another in ways we’re only beginning to understand. With the accelerating rise of AI and the hidden demands it places on energy, water and natural resources. As technology continues to reshape our future, Marie-Noelle offered an important reminder that every digital breakthrough still depends on the health of the living world beneath it, and that some of our greatest solutions may already exist in nature if we’re willing to learn from it. THE SHAPE SHIFT IN MOTION At the heart of this conversation was a shift from ownership to stewardship. This is how that shift unfolded through the Bee Formless™ methodology. LEARN (LETTING GO) ✨ The belief that success is measured only by personal achievement. ✨ The assumption that nature exists separately from business and society. ✨ The idea that climate responsibility belongs to someone else. UNLEARN (CREATE, REIMAGINE & RESHAPE) ✨ Reimagine regeneration as restoring ecosystems, communities and opportunity together. ✨ Reshape business as a force that gives back more than it takes. ✨ Create a future built on stewardship rather than extraction. RELEARN (TEST & IMPLEMENT) ✨ Support organisations creating measurable environmental impact. ✨ Make decisions that regenerate the systems future generations will inherit. ✨ Remember that meaningful change begins with action, however small. ACTIVE RECOVERY (REFLECT & RESET) ✨ What will you leave behind? ✨ Where could you shift from ownership towards stewardship? ✨ What would change if you viewed nature as something you belong to rather than something you use? 🔗 https://www.linkedin.com/in/mnkeijzer 🌐 https://www.weforest.org/ 💭 What are you planting for future generations? If something is shifting in your business, or leadership journey, start with a Strategic Shape Shift Diagnostic: https://calendly.com/beeformless/strategicshapeshiftdiagnostic #beeformless #flowdrivenceo #weforest #regeneration #purpose #stewardship #climate #waterscience

    48 min
  2. The Pleasure Code | Learning yourself, building trust & leading better | Angelique Green

    3d ago

    The Pleasure Code | Learning yourself, building trust & leading better | Angelique Green

    In this episode of the Bee Formless™ Flow Driven CEO Podcast, I connected with Angelique Green, Founder of The Mighty Shed and creator of The Pleasure Codes, to explore trust, pleasure and what it means to stay human in a world increasingly driven by performance, data and certainty. After more than three decades helping brands including Starbucks, Coca-Cola and Formula One understand human behaviour, Angelique found herself asking a far more personal question: What do I actually desire? As Angelique beautifully shared, so much of our lives are shaped by stories we never realise we’re telling ourselves. We chase the next promotion, the next milestone or the next identity, believing fulfilment is waiting just beyond the next achievement. Yet what we’re truly searching for cannot be measured by success, status, data or performance. It lives somewhere much deeper. Angelique spoke about Greek philosophy, Epicurus, hedonism and how our relationship with pleasure has been distorted over time. I loved how she reframed pleasure as something far richer than consumption. It is about energy, meaning, truth, curiosity and what illuminates us. The gap between what people say they want and what they’re actually drawn towards. This gap becomes visible in brands, business, leadership and life. Data may reveal behaviour, yet it does not always reveal the desire beneath it. Angelique talked about how trust is the defining challenge facing leaders, businesses and society today. Trust is built through the willingness to let people see the real you. THE SHAPE SHIFT IN MOTIONAt the heart of this conversation was a shift from performing success towards understanding ourselves. This is how that shift unfolded through the Bee Formless™ methodology. LEARN (LETTING GO)✨ The belief that success comes from continually chasing the next achievement. ✨ The assumption that data alone can explain human behaviour. ✨ The idea that productivity matters more than self-awareness. UNLEARN (CREATE, REIMAGINE & RESHAPE)✨ Pleasure is deeper than indulgence. It is about meaning, curiosity and what truly brings us alive. ✨ Reimagine trust as the foundation of leadership, business and human connection. ✨ Create space to question the stories you’ve been telling yourself about success. RELEARN (TEST & IMPLEMENT)✨ Learn yourself before trying to lead others. ✨ Stay curious, even when certainty feels more comfortable. ✨ Build businesses that understand people, not just markets. ACTIVE RECOVERY (REFLECT & RESET)✨ What do you actually desire? ✨ Which ambitions truly belong to you, and which have simply been inherited? ✨ If trust became your greatest competitive advantage, what would change? 🔗 https://www.linkedin.com/in/angeliquecgreen/ 🌐 http://www.themightyshed.com ✍️ https://thepleasurecodes.substack.com 💭 What story have you been telling yourself about success that no longer feels true? If something is shifting in your life, leadership or business, start with a Strategic Shape Shift Diagnostic: https://calendly.com/beeformless/strategicshapeshiftdiagnostic #beeformless #flowdrivenceo #thepleasurecodes #trust #desire #humanbehaviour #futureofwork #identity #curiosity

    50 min
  3. AI, reinvention & building a business around life | Yvette Adams

    3d ago

    AI, reinvention & building a business around life | Yvette Adams

    In this episode of the Bee Formless™ Flow Driven CEO Podcast, I connected with Yvette Adams, Founder, Business Partner, Communications Strategist, AI Keynote Speaker and Trainer, to explore life, leadership, business, reinvention, AI and what happens when life forces us to completely reshape the way we live and work. Yvette launched her first business at just 17, and it was surviving multiple strokes and heart surgery that transformed how she thinks about success, leadership and building a business around life, rather than the other way around. What makes Yvette’s perspective on AI so refreshing is that she didn’t discover it through hype, she discovered it through necessity. During her recovery, AI became an assistive technology that helped her communicate, think and work when her brain and body simply couldn’t operate the way they once had. As Yvette shared throughout our conversation, rebuilding isn’t about returning to who we were. It’s about creating a new way forward. We explored why leaders are resisting AI, why health may be our greatest business strategy, and why the future belongs to those willing to adapt without losing themselves in the process. I loved when Yvette shared a simple analogy that perfectly captured her philosophy today: put the big rocks into your life first. Health, family, purpose and what truly matters. Everything else is simply the sand that finds its place around them. THE SHAPE SHIFT IN MOTION At the heart of this conversation was a shift from pushing through life and business towards rebuilding around health, simplicity, adaptability and intelligent use of technology. This is how that shift unfolded through the Bee Formless™ methodology: LEARN (LETTING GO) ✨ The belief that success requires constant pushing, proving and overextending ✨ The idea that technology is only useful when it is trendy, rather than when it genuinely supports human needs ✨ The assumption that leaders can keep operating without proper systems, support and recovery UNLEARN (CREATE, REIMAGINE & RESHAPE) ✨ Reimagine AI as an assistive, adaptive and strategic tool ✨ Create business structures that can keep moving even when life interrupts ✨ Reshape success around health, joy, energy and what truly matters RELEARN (TEST & IMPLEMENT) ✨ Use AI in practical ways that save time, reduce friction and support better thinking ✨ Build procedures, templates and support systems before they are urgently needed ✨ Put the important rocks into your life first and let the rest fit around them ACTIVE RECOVERY (REFLECT & RESET) ✨ What would your business do if you suddenly could not work tomorrow? ✨ Where are you resisting AI because starting again feels uncomfortable? ✨ What are the real rocks in your life, leadership and business right now? 🔗 https://www.linkedin.com/in/yvetteadams 🌐 https://thecreativecollective.com.au 💭 What changes when health stops being something we fit around work and becomes the strategy everything else is built from? If something is shifting in your life, leadership or business journey, start with a Strategic Shape Shift Diagnostic: https://calendly.com/beeformless/strategicshapeshiftdiagnostic #beeformless #flowdrivenceo #ai #businessreinvention #womeninbusiness #invisibledisability #antifragile #insideouttransformation #lifeleadershipbusiness

    49 min
  4. Building regenerative leadership and business through sports recycling | Erin Cunningham

    5d ago

    Building regenerative leadership and business through sports recycling | Erin Cunningham

    In this episode of the Bee Formless™ Flow Driven CEO Podcast, I connected with Erin Cunningham, CEO and Executive Director of RecycleBalls, to explore life, leadership, business, regeneration, community and the liminal space between what is ending and what is becoming possible next. Erin leads an organisation transforming sports recycling, collecting and repurposing millions of used tennis balls each year into new products and new possibilities. Erin described what she calls the liminal side of transformation, the often uncomfortable space between what has been and what has not yet fully formed. For me, this is being formless: remaining present in the unknown long enough for a new shape to emerge. As Erin beautifully shared: “Sometimes we try to rush out of that space. But that’s where the magic can happen. That’s where the regenerative idea is born.” We discussed why regeneration is becoming the next evolution beyond sustainability, why meaningful transformation never happens alone, and why the future of business may depend less on having all the answers and more on our willingness to reshape ourselves, our systems and our communities together. Regeneration isn’t simply about what we do with waste, it’s about recognising what still holds potential, reimagining what it could become, and creating the conditions for people, businesses and communities to continually evolve. I loved when Erin asked me a question about leadership and change: what happens when the leader has already leapt into the liminal space, and the team is still standing at the edge? You'll have to watch to see my response.. THE SHAPE SHIFT IN MOTION At the heart of this conversation was a shift from sustaining what exists towards regenerating what could become next. This is how that shift unfolded through the Bee Formless™ methodology: LEARN (LETTING GO) ✨ The belief that waste is the natural end of a product’s life ✨ The idea that sustainability is enough when regeneration is now being asked of us ✨ The assumption that leaders must already know the full answer before stepping into change UNLEARN (CREATE, REIMAGINE & RESHAPE) ✨ Reimagine waste as material waiting for a new life ✨ Create systems where people can participate in change rather than simply believe in it ✨ Reshape leadership as the ability to stay present in the liminal space RELEARN (TEST & IMPLEMENT) ✨ Build through inspiration, innovation and infrastructure ✨ Bring teams into change through trust, connection and shared humanity ✨ Let regeneration become a living practice, not just an environmental concept ACTIVE RECOVERY (REFLECT & RESET) ✨ Where are you trying to rush out of the liminal space too quickly? ✨ What in your business, leadership or life still has another life in it? ✨ What would change if you moved from sustaining to regenerating? 🔗 https://www.linkedin.com/in/erinccunningham/ 🌐 https://www.recycleballs.org 💭 What could emerge if you stayed in the liminal space just a little longer? If something is shifting in your life, leadership or business journey, start with a Strategic Shape Shift Diagnostic: https://calendly.com/beeformless/strategicshapeshiftdiagnostic #beeformless #flowdrivenceo #recycleballs #regenerativebusiness #sustainability #sports #socialimpact #liminal #community #insideouttransformation

    45 min
  5. Why the future starts with human potential | Neuroscience & Venture Capital | Rudi Adigbli

    6d ago

    Why the future starts with human potential | Neuroscience & Venture Capital | Rudi Adigbli

    In this episode of the Bee Formless™ Flow Driven CEO & VC Podcast, I connected with Rudi Adigbli, Founder of Reewire VC, to explore one of the biggest questions facing founders, leaders and investors today: What if the greatest opportunity of the next decade isn’t artificial intelligence… instead human intelligence? As technology accelerates, attention is shrinking, mental health is declining and more founders are discovering that productivity alone is no longer enough. We discussed neuroscience, flow science, neuroplasticity, venture capital and the deeper relationship between performance, the nervous system and human potential. Rudi is building Reewire VC around a bold investment thesis: that the future belongs to technologies that help us think more clearly, regulate more effectively and reconnect with what makes us human. What fascinated me most was that while Rudi was building a fund around rewiring the human mind, he found himself having to rewire his own. As old patterns, trauma and leadership challenges surfaced, his venture became as much an inner transformation as it was an investment thesis. I loved how Rudi shared his own lived experienced, the journey he is on, what happens when founders stop optimising for more output and begin understanding the biology, behaviour and beliefs driving everything beneath it. THE SHAPE SHIFT IN MOTION At the heart of this conversation was a shift from productivity-driven performance towards nervous system awareness, flow state, whole-being and human-aligned technology. This is how that shift unfolded through the Bee Formless™ methodology: LEARN (LETTING GO) ✨ The belief that more time, more pressure and more output always create better performance ✨ The assumption that mental health, cognitive decline and productivity are separate problems ✨ The idea that technology is neutral when it is actively shaping human behaviour and habit UNLEARN (CREATE, REIMAGINE & RESHAPE) ✨ Reimagine performance as something shaped by the nervous system, body and mind together ✨ Create technology that supports agency, clarity and human alignment rather than addiction ✨ Reshape venture capital around mental health, cognitive performance and human potential RELEARN (TEST & IMPLEMENT) ✨ Listen to the body as part of the intelligence system ✨ Use breaks, recovery and presence as part of high-quality output ✨ Build from the inside out so the founder, the company and the mission evolve together ACTIVE RECOVERY (REFLECT & RESET) ✨ Where are you confusing constant output with true performance? ✨ What old wiring is shaping the way you build, lead or respond under pressure? ✨ How might your work change if your nervous system became part of the strategy? 🔗 LinkedIn: https://www.linkedin.com/in/rudi-komi-adigbli/ 🌐 Reewire VC: https://reewire.vc 💭 What changes when we stop forcing performance and start rewiring from within? If something is shifting in your life, leadership, business or investment journey, start with a Strategic Shape Shift Diagnostic: https://calendly.com/beeformless/strategicshapeshiftdiagnostic #beeformless #flowdrivenceo #reewirevc #venturecapital #neuroscience #flowscience #humanpotential #mentalhealth #cognitiveperformance #neuroplasticity #founderjourney #nervoussystem #insideouttransformation #highflow #antifragile #soul

    55 min
  6. Spiritual awakening, pattern disruption & feminine power | Janelle Bridge

    Jun 26

    Spiritual awakening, pattern disruption & feminine power | Janelle Bridge

    In this episode of the Bee Formless™ Flow Driven CEO Podcast, I connected with Janelle Bridge, Psychic Pattern Disruptor, author of The Process of Breaking Open and host of The Inner Know Podcast, to explore life, leadership, motherhood, learnings from a being a celebrant spirituality, feminine power, intuition, pattern disruption and what happens when we stop looking outside ourselves for permission. Janelle helps women reconnect with their inner knowing and uncover the patterns keeping them disconnected from who they truly are. What makes Janelle’s work so powerful is that she does not use psychic guidance to take people’s power away, it's about them getting it back. Janelle shared how motherhood became one of her greatest awakenings. As the mother of two neurodivergent children, including a son with ADHD and a daughter who is autistic, she found herself questioning everything she had been told a “good mother” should be. The more she tried to follow outside advice, expert opinions and social expectations, the more disconnected she felt from herself and from what her children actually needed. What stood out most was Janelle’s honesty about wanting people to see how hard she was trying, not because she wanted praise, because she wanted people to know it was not her fault. Janelle’s reminder was simple and profound: sometimes the first step is not to fix, force or find the answer. Sometimes it is to sit in the unknown long enough to hear what is actually being shown. THE SHAPE SHIFT IN MOTION At the heart of this conversation was a shift from external validation towards deep self-trust, inner knowing and the courage to stop pretending. This is how that shift unfolded through the Bee Formless™ methodology: LEARN (LETTING GO) ✨ The belief that being a good mother, leader or woman means getting it right in everyone else’s eyes ✨ The pressure to perform strength, success or certainty when we are actually breaking open ✨ The habit of looking outside ourselves for permission, validation or prediction UNLEARN (CREATE, REIMAGINE & RESHAPE) ✨ Reimagine intuition as a form of self-trust, not something separate from everyday life ✨ Create space to sit in the void instead of rushing to fix what is shifting ✨ Reshape power through softness, honesty, vulnerability and feminine wisdom RELEARN (TEST & IMPLEMENT) ✨ Trust what feels true, even when outside advice says otherwise ✨ Notice the patterns that keep repeating and ask what they are trying to show you ✨ Let breaking open become the beginning of a more honest way to live, lead and build ACTIVE RECOVERY (REFLECT & RESET) ✨ Where are you still performing for external validation? ✨ What pattern keeps repeating because it has not yet been seen? ✨ What might shift if you stopped pretending and trusted what you already know? 🔗 https://www.linkedin.com/in/janelle-bridge-03996ab8/ 🌐 https://www.janellebridge.com 📖 The Process of Breaking Open 💭 What changes when we stop pretending and start trusting what we already know? If something is shifting in your life, leadership, business journey, start with a Strategic Shape Shift Diagnostic: https://calendly.com/beeformless/strategicshapeshiftdiagnostic #beeformless #flowdrivenceo #janellebridge #spiritualawakening #patterninterrupt #femininepower #intuition #love #neurodivergent

    41 min
  7. Building what matters | Conscious venture capital & founder alignment | Bryce Gilleland

    Jun 26

    Building what matters | Conscious venture capital & founder alignment | Bryce Gilleland

    In this episode of the Bee Formless™ Flow Driven CEO & VC Podcast, I connected with Bryce Gilleland, Managing Partner at California Innovation Fund, to explore life, leadership, venture capital, founder alignment, innovation, energy, spirituality, purpose and what happens when performance is no longer enough on its own. Bryce’s career has included leading the world’s top performing hedge fund in 2020. From the outside, it is a story that could easily be framed around achievement, performance and investment success. He spoke openly about the point in his career where everything looked right on paper and that led him to step away, take a six-month sabbatical, travel, explore spirituality, spend time in Bali and begin asking deeper questions about purpose, identity and the life he actually wanted. Bryce now brings that lens into venture capital and what stood out was how much he values not only technical excellence, as well as founder alignment: the difference between someone building because a market looks hot and someone building because they are deeply connected to the problem they are solving. Bryce’s perspective is a reminder that capital still needs discernment. The strongest founders are grounded, curious, diligent, coachable and connected to the work they are choosing to give the next five to ten years of their lives to. I love how Bryce, captured in our chat; If you know the exact path you are on, you may not be open enough to what else wants to emerge. THE SHAPE SHIFT IN MOTION At the heart of this conversation was a shift from pursuing success for its own sake towards building a life, business and investment philosophy that is deeply aligned with purpose, curiosity and the impact we want to create. This is how that shift unfolded through the Bee Formless™ methodology: LEARN (LETTING GO) ✨ The belief that success on paper means the path is right ✨ The assumption that capability is enough without clarity of why ✨ The idea that venture capital should only measure markets, numbers and momentum UNLEARN (CREATE, REIMAGINE & RESHAPE) ✨ Reimagine performance as something that needs purpose underneath it ✨ Create space to hear what is actually aligned before choosing the next path ✨ Reshape founder-market fit around lived connection, curiosity and deep commitment RELEARN (TEST & IMPLEMENT) ✨ Back founders who are grounded, diligent and connected to the problem ✨ Build from expertise rather than chasing any good deal ✨ Let intuition, analysis and purpose work together when making decisions ACTIVE RECOVERY (REFLECT & RESET) ✨ Where are you performing well but feeling misaligned? ✨ What path might reveal itself if you created more space to listen? ✨ Is your current ambition connected to your deeper why? 🔗 https://www.linkedin.com/in/bryce-gilleland-574b74a/ 🌐 https://www.linkedin.com/company/californiainnovationfund/ 💭 What changes when performance is guided by purpose, not just achievement? If something is shifting in your life, leadership, business or growth journey, start with a Strategic Shape Shift Diagnostic: https://calendly.com/beeformless/strategicshapeshiftdiagnostic #beeformless #flowdrivenvc #californiainnovationfund #founderalignment #purpose #innovation #consciouscapital #insideouttransformation

    41 min
  8. Confidence, human performance & sports tech | Women in VC | CiCi Bellis

    Jun 25

    Confidence, human performance & sports tech | Women in VC | CiCi Bellis

    In this episode of the Bee Formless™ Flow Driven CEO & VC Podcast, I connected with CiCi Bellis, Founder and General Partner of Cartan Capital, former professional tennis player and Forbes 30 Under 30 honouree, to explore life, leadership, venture capital, human performance, women in VC, confidence, reinvention and what happens when one high performance chapter ends and another begins. CiCi reached a career-high ranking of World No. 35 as a professional tennis player before injuries forced her to step away. I loved the way CiCi has carried the discipline, antifragility, preparation and competitive intelligence from tennis into venture capital. As Founder and General Partner of Cartan Capital, CiCi now invests in sports, health and performance technology companies helping people move, recover, perform and live healthier lives. CiCi knows what it feels like to train, compete, recover, manage pressure, work through injury and rebuild when the path changes. We discussed how performance shifts when the scoreboard changes, why confidence matters in sport, business and investing, and how the habits built through elite competition can become powerful foundations for company building and capital allocation. CiCi spoke about the underrepresentation of women across VC, the early analyst and associate levels where many leave before reaching leadership positions. She also reflected on the strength of female founders, the importance of backing women, and why more pathways are needed for young women to see venture capital as a place where they can lead, invest and shape the future. THE SHAPE SHIFT IN MOTION At the heart of this conversation was a shift from elite athlete to investor, and the realisation that performance, confidence and identity can move with us into new arenas. This is how that shift unfolded through the Bee Formless™ methodology: LEARN (LETTING GO) ✨ The belief that one identity defines the whole journey ✨ The assumption that starting again means starting from nothing ✨ The idea that performance only belongs in sport UNLEARN (CREATE, REIMAGINE & RESHAPE) ✨ Reimagine confidence as something built through preparation and repetition ✨ Create new pathways for women in venture capital and capital allocation ✨ Reshape performance around movement, recovery, health and long-term human potential RELEARN (TEST & IMPLEMENT) ✨ Carry discipline from one arena into the next ✨ Trust the skills built through pressure, competition and reinvention ✨ Keep learning when the field, rules and scoreboard change ACTIVE RECOVERY (REFLECT & RESET) ✨ What strengths are you carrying from a previous chapter into your next arena? ✨ Where are you underestimating the discipline you have already built? ✨ What would shift if confidence came from preparation rather than certainty? 🔗 https://www.linkedin.com/in/cici-bellis-750926182/ 🌐 https://www.cartancapital.com/ 💭 What strengths are you already carrying into your next chapter? If something is shifting in your life, leadership, business or growth journey, start with a Strategic Shape Shift Diagnostic: https://calendly.com/beeformless/strategicshapeshiftdiagnostic #beeformless #flowdrivenvc #cartancapital #womeninvc #humanperformance #sportstech #reinvention #eliteperformance #confidence #founderjourney #insideouttransformation

    33 min
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About

This isn’t your typical podcast. No pre-interviews. No rigid scripts. Just raw, unfiltered connection and fluid conversation with bold, dynamic minds. Founders, CEOs, VCs, and visionary leaders reshaping life, leadership, and business from the inside out. Embracing high flow states. Leading with soul and conscious impact in the 21st century. We dive into the formless cycle behind real transformation. Where intuition meets strategy, structure meets fluidity, and Soulful, High Flow Conscious Leadership™ is leading the next gen.

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