Beer Branding Trends

CODO Design
  • 5.0 (16)
  • MARKETING
  • UPDATED BIWEEKLY
Beer Branding Trends

Conversations with CODO Design on building stronger craft beverage brands.

  1. JUL 8

    091 - Brand Architecture for Newer & Smaller Breweries

    Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com - Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com - Join 8,000+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com

    16 min

  2. JUN 24

    090 - Can you Line Extend to a different style?

    Points of discussion: 1. Can you Line Extend to a different style? - [ BBT Newsletter ] - Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com - Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com - Join 8,000+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com

    21 min
  3. 089 - Q&A - 2025 Beer Branding Trends Edition

    JUN 10

    089 - Q&A - 2025 Beer Branding Trends Edition

    Points of discussion: — Read the 2025 Beer Branding Trends Report here: https://cododesign.com/2025-beer-branding-trends-review/ — Q1: How often do you think a brewery should be refreshing its packaging? You said every four or five years in the article, but what if things are going well by that time? Does it still make sense to refresh your packaging if sales are strong and you’re happy with how everything looks? Q2: You wrote about flat sales as a possible reason for a brand or package refresh, but what if your sales are in a state of rapid decline, say, 10 to 12% down each year since 2022? Q3: Is there a way to win in the lager segment today? It seems like Montucky and Garage Beer are so dominant that even larger craft breweries are behind the power curve. Is it worth it for a smaller brewery to attempt to play in this space right now? Q4: Thanks for including the Babe-centric thought here. This is something our (mostly female) marketing team has discussed a lot over the last year. Similar to your take, we’re not offended, but do wonder if the type of person that this resonates with is even be a craft beer drinker at all? Q5: What are your thoughts on the “bifurcation” trend. This looks great, but I see it everywhere. How do you guys handle it when a look like that makes sense for a brewery, but is super common in their market? Q6: What role do you see for Ai tools like Canva or Midjourney at smaller breweries with limited resources? Is this a great asset for them, or a major threat for in-house designers? Or, both? And maybe a related — or a bonus question? — what impact do you think this will have on the design industry? - Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com - Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com - Join 8,000+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com

    42 min
  4. 088 - How Legacy Breweries can sell more beer

    MAY 27

    088 - How Legacy Breweries can sell more beer

    Points of discussion: 1. 2025 Beer Branding Trends Review  - Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com - Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com - Join 8,000+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com

    27 min
  5. 087 - Should your brewery launch a cannabis beverage?

    MAY 13

    087 - Should your brewery launch a cannabis beverage?

    Points of discussion: 1. 2025 Beer Branding Trends Review  - Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com - Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com - Join 8,000+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com

    26 min
  6. 086 - How soon should your brewery jump on a trend?

    APR 29

    086 - How soon should your brewery jump on a trend?

    Points of discussion: 1. 2025 Beer Branding Trends Review  - Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com - Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com - Join 8,000+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com

    25 min
  7. 085 - How to future proof your flagships

    APR 15

    085 - How to future proof your flagships

    Points of discussion: 1. 2025 Beer Branding Trends Review  - Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com - Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com - Join 8,000+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com

    29 min
  8. 084 - CODO's 2025 Beer Branding Trends Report Overview

    MAR 31

    084 - CODO's 2025 Beer Branding Trends Report Overview

    Points of discussion: 1. 2025 Beer Branding Trend Review - Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com - Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com - Join 8,000+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com

    1h 3m
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5
out of 5
16 Ratings

About

Conversations with CODO Design on building stronger craft beverage brands.

Information

  • Creator
    CODO Design
  • Years Active
    2021 - 2025
  • Episodes
    92
  • Rating
    Explicit
  • Copyright
    © 2021
  • Show Website
    Beer Branding Trends

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