Conversations with CODO Design on building stronger craft beverage brands.
003 - Defining Your Core Brand Values
Cody and Isaac sit down to discuss the various types of brand values a brewery can have (Core, Pay-to-play and Aspirational), why they’re all important and how to frame them.
002 - Brewery Rebrand vs. Refresh (Evolution vs. Revolution)
Cody and Isaac sit down to discuss the subtle differences between a brand refresh and a craft brewery rebrand. Plus, how to make sure you're making the right decision in the first place.
001 - When (and When Not) to Rebrand Your Brewery
Cody and Isaac sit down to discuss when (and when not) to rebrand a brewery.
000 - 2021 Craft Beer Branding Trends AMA
Fielding community-submitted questions on CODO’s 2021 Craft Beer Branding Trends article.
Excited for more
You two made a lot of valuable points and seem to know your stuff. Im eager to hear you dive deeper into these topics
Everything I know about branding in the food/beverage industry I learned from these guys. Their content is packed with information that comes from experience. I get excited when I see new content from CODO design in my inbox.
Cody is extremely talented and Handsome. More Cody please