Behind the Scope

Rebecca Russell & Rebecca Balogh
  • ٠٫٠ (٠)
  • تصميم
  • يتم التحديث أسبوعيًا

Behind the Scope hosts conversations about the business behind creative work. We talk about pricing, positioning and building a sustainable career in the creative industry.

  1. #128 Both Sides of the Brief: From Freelancer to Agency – with Lorenzo Picco

    قبل يوم واحد

    #128 Both Sides of the Brief: From Freelancer to Agency – with Lorenzo Picco

    Lorenzo is the founder of Eat Butter First, and in this episode he gets into the messy, practical reality of building an agency that runs on freelance talent. How do you find the right people? How do you know when someone is actually a fit versus just available? And how do you budget for a team when every project looks different? We get into all of it: the hiring mistakes, the relationship dynamics between agencies and freelancers, why passion and fit matter more than most people admit, and how to stay adaptable when you're operating in industries that move as fast as social media and hospitality. Guest links: Website: https://www.eatbutterfirst.com/ Instagram: https://www.instagram.com/eat.butter.first/

    ١ س
  2. #127 I Let a Client Dictate My Process Once, Never Again – with Rebecca Russell

    ٦ أبريل

    #127 I Let a Client Dictate My Process Once, Never Again – with Rebecca Russell

    There was a project that didn't fall apart because the client was difficult. It fell apart because I let them run it. The timeline, the process, the decisions, I handed all of it over without realizing what I was doing. By the end I wasn't a creative director anymore, I was just executing instructions. In this episode, I get into exactly how that happened, what it cost me, and what I changed after. But also why this is bigger than one bad project. In a world where clients can type a prompt and get a result in seconds, the idea that creatives are just executors is becoming normalized. And every time we let a client take the wheel, we reinforce it.

    ٤٦ د
  3. #126 AI Didn't Commodify Creative Work – We Did

    ٣٠ مارس

    #126 AI Didn't Commodify Creative Work – We Did

    Design used to mean something. Now it's a $5 Fiverr logo and an AI prompt away. So what the hell happened? In this episode, we're getting into the uncomfortable truth about how digitalization and globalization were just the beginning of what we are seeing today with AI. We're talking about how design went from a specialized craft to a commodity, why platforms like Fiverr and 99designs accelerated the race to the bottom. We also get into the ethics of it all: the outsourcing, the exploitation, the "exposure" economy, and what it means for creatives trying to build a real business today.

    ١ س ٨ د
  4. #125 Why Is Someone With a Worse Portfolio Getting Your Clients? – with Tamara Kramer

    ٢٣ مارس

    #125 Why Is Someone With a Worse Portfolio Getting Your Clients? – with Tamara Kramer

    It's a common experience as a creative to lose out on a project to someone not as good. If we feel like our work is good, why isn't that enough? We kind of assume that if someone is the best option it should just be obvious. But clearly that's not how it works. A conversation on positioning and how communication can change everything. Guest links: Website: https://fromblandtobrand.com LinkedIn: https://www.linkedin.com/in/tamara-from-bland-to-brand/ Instagram: https://www.instagram.com/fromblandtobrand/ Photo credit: © Arnela Kameric

    ١ س ٣ د
  5. #124 The Productivity Conversation Nobody Is Having – with Sissi Heinzl

    ١٦ مارس

    #124 The Productivity Conversation Nobody Is Having – with Sissi Heinzl

    Most people run their business around deadlines, clients, and expectations. The toxic "hustle culture" rhetoric online tends to glorify consistent high productivity and being busy. Why are we leaving out the fact that half the population experiences a menstrual cycle is it left out of the productivity conversation? Guest links: Website: https://www.femergency.at Instagram: https://www.instagram.com/femergency.at?igsh=MWhmdG5jemY0b25lZw%3D%3D Photo credits: © olivialaura.at

    ٥٨ د

  6. ١٠ مارس

    Behind the Scope – Creative Business Real Talk

    Behind the Scope hosts honest & transparent discussions about the creative industry, pricing creative work and all things business. Follow links: Instagram Threads YouTube

    ١ د
  7. #123 Vibe Coding: Is It Really the Future?

    ٩ مارس

    #123 Vibe Coding: Is It Really the Future?

    We may have unintentionally triggered the AI vibe coders on Threads. We pointed out an obvious issue: many AI-generated websites look impressive at first, but fall apart once a real client needs to edit or maintain them. No proper content management, no flexibility, and no clear handover after launch. So we asked ourselves is this really the future or are we setting clients back decades while devaluing our industry further?

    ٤٥ د
  8. #122 The Psychology of Undercharging: Why Aren't We Talking About Real Numbers?

    ٢ مارس

    #122 The Psychology of Undercharging: Why Aren't We Talking About Real Numbers?

    Some freelancers might know deep down that they should be charging more, but have they ever actually looked at their own numbers to confirm? In this episode we talk about the psychology behind bad pricing decisions in the creative industry. Competition anxiety, fear of losing out on projects, and the discomfort of looking at your own financial reality. We explore why pricing stubbornness can be tied to identity and/or insecurity.

    ٥٧ د
مشاهدة الكل (١٣٠)

مقطع ترويجي

حول

Behind the Scope hosts conversations about the business behind creative work. We talk about pricing, positioning and building a sustainable career in the creative industry.

المعلومات

  • صناع العمل
    Rebecca Russell & Rebecca Balogh
  • سنوات النشاط
    ٢٠٢٣ - ٢٠٢٦
  • الحلقات
    ١٣٠
  • التقييم
    ملائم
  • حقوق النشر
    © 2026 Rebecca Russell & Rebecca Balogh