Behind the Scope

Rebecca Russell & Rebecca Balogh
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Behind the Scope hosts conversations about the business behind creative work. We talk about pricing, positioning and building a sustainable career in the creative industry.

  1. #135 Creativity & Patriarchy: Why Everything Looks the Same – with Ana Barros

    6일 전

    #135 Creativity & Patriarchy: Why Everything Looks the Same – with Ana Barros

    We scroll past hundreds of images every day. Most of them are well lit, well composed, perfectly optimized. Anna Baros is a Vienna-based architectural photographer who spent years inside the influencer world and the agency world, and came out the other side with a very clear opinion on how we got here. We get into how algorithms fueled by patriarchy have flattened visual culture in ways that started long before the algorithm existed. Guest links: Website: https://anabarros.studio Instagram: https://www.instagram.com/ANASBARROS/

    1시간 3분
  2. #134 Figuring Out Our Positioning (Again), and Launching Faktor

    5월 25일

    #134 Figuring Out Our Positioning (Again), and Launching Faktor

    How many episodes have we done on positioning? And even we still struggle to figure it out sometimes. In this episode we talk about why we decided to redo our website (again), and reveal a sneak peek of what to expect from the Faktor launch event. RSVP to the event: https://luma.com/q82uxdre Faktor: https://www.faktor.so/ Same Same: https://www.samesame.studio

    40분
  3. #133 What Two Decades in Advertising Taught Me About Creativity – with Dian Warsosumarto

    5월 18일

    #133 What Two Decades in Advertising Taught Me About Creativity – with Dian Warsosumarto

    Most creatives spend their careers chasing the next brief, the next award, the next step up the ladder. Dian did that for 20 years, at some of the most respected agencies in Austria, and then stopped to count what he actually had to show for it. In this episode, Dian gets into what that realization felt like, why the advertising industry is brilliant at consuming creative talent without giving much back, and what it took to finally walk away and build something on his own terms. We talk about the award culture that shaped his entire career, why the definition of great work has fundamentally changed, and what it actually means to use your creativity for yourself. Guest links Website: https://www.cainne-angste.com Instagram: https://www.instagram.com/cainne_angste/

    59분
  4. #132 Are You Designing for Your Client or for Your Ego? – with Rebecca Russell

    5월 11일

    #132 Are You Designing for Your Client or for Your Ego? – with Rebecca Russell

    The creative industry spends a lot of time romanticizing passion.That's how we got here. But there's a version of that passion that can make you bad at pricing your work, bad at setting boundaries, and bad at building a business around it. And there's another version that stops being about the client altogether and starts being about you.

    52분
  5. #131 You're Not Selling Output Anymore, So What Are You Selling? – with Sandro Siller

    5월 4일

    #131 You're Not Selling Output Anymore, So What Are You Selling? – with Sandro Siller

    Sandro Siller, founder of Wort Weit Wien, was building his copywriting business right as ChatGPT hit. We get into what kind of creatives are at risk for being replaced by AI. Why selling output alone was never going to be enough, and why most creatives don't actually have a process worth selling (yet?). We also talk about why Sandro completely restructured his business around education and consulting instead of chasing the same clients with the same pitch in a market that had fundamentally changed. Guest Links: Website: https://www.wortweitwien.at LinkedIn: https://www.linkedin.com/in/sandrosiller/

    1시간 2분
  6. #130 Can You Have Values and Still Run a Profitable Creative Business? – with Julia Weithaler

    4월 27일

    #130 Can You Have Values and Still Run a Profitable Creative Business? – with Julia Weithaler

    In this episode, we sit down with Julia Weithaler, founder of To Be Honest, a Vienna-based design studio built entirely around working with purpose-driven, values-aligned clients. We get into what that actually looks like in practice, and whether it's realistic to think you can hold your values and keep your business alive at the same time. We get into the gray areas, and discuss the industry's obsession with performing progressive values while doing none of the work. Imperfect action is still better than no action. But we get into where the line is. Guest links: Website: https://tobehonest.studio/ Instagram: https://www.instagram.com/tbh.designstudio

    56분
  7. #129 Designers Are Mean: No Wonder Creatives Are Afraid to Share Their Work

    4월 20일

    #129 Designers Are Mean: No Wonder Creatives Are Afraid to Share Their Work

    No context. No curiosity about the brief, the client, the requirements, or what the person was actually trying to solve. Just a verdict stated as fact, and dressed up as professional opinion. We've been watching this play out for a while. The way creatives pile on other creatives online. The way critique gets weaponized without any of the information that would make it useful. The way opinions get presented as objective truth by people who weren't in the room, didn't read the brief, and have no idea what they're looking at.

    1시간 4분
  8. #128 Both Sides of the Brief: From Freelancer to Agency – with Lorenzo Picco

    4월 13일

    #128 Both Sides of the Brief: From Freelancer to Agency – with Lorenzo Picco

    Lorenzo is the founder of Eat Butter First, and in this episode he gets into the messy, practical reality of building an agency that runs on freelance talent. How do you find the right people? How do you know when someone is actually a fit versus just available? And how do you budget for a team when every project looks different? We get into all of it: the hiring mistakes, the relationship dynamics between agencies and freelancers, why passion and fit matter more than most people admit, and how to stay adaptable when you're operating in industries that move as fast as social media and hospitality. Guest links: Website: https://www.eatbutterfirst.com/ Instagram: https://www.instagram.com/eat.butter.first/

    1시간
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예고편

소개

Behind the Scope hosts conversations about the business behind creative work. We talk about pricing, positioning and building a sustainable career in the creative industry.

정보

  • 제작진
    Rebecca Russell & Rebecca Balogh
  • 방송 연도
    2023년 - 2026년
  • 에피소드
    137
  • 등급
    무삭제판
  • 저작권
    © 2026 Rebecca Russell & Rebecca Balogh