Behind the Scope

Rebecca Russell & Rebecca Balogh
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Behind the Scope hosts conversations about the business behind creative work. We talk about pricing, positioning and building a sustainable career in the creative industry.

  1. #129 Designers Are Mean: No Wonder Creatives Are Afraid to Share Their Work

    22 GIỜ TRƯỚC

    #129 Designers Are Mean: No Wonder Creatives Are Afraid to Share Their Work

    No context. No curiosity about the brief, the client, the requirements, or what the person was actually trying to solve. Just a verdict stated as fact, and dressed up as professional opinion. We've been watching this play out for a while. The way creatives pile on other creatives online. The way critique gets weaponized without any of the information that would make it useful. The way opinions get presented as objective truth by people who weren't in the room, didn't read the brief, and have no idea what they're looking at.

    1 giờ 4 phút
  2. #128 Both Sides of the Brief: From Freelancer to Agency – with Lorenzo Picco

    13 THG 4

    #128 Both Sides of the Brief: From Freelancer to Agency – with Lorenzo Picco

    Lorenzo is the founder of Eat Butter First, and in this episode he gets into the messy, practical reality of building an agency that runs on freelance talent. How do you find the right people? How do you know when someone is actually a fit versus just available? And how do you budget for a team when every project looks different? We get into all of it: the hiring mistakes, the relationship dynamics between agencies and freelancers, why passion and fit matter more than most people admit, and how to stay adaptable when you're operating in industries that move as fast as social media and hospitality. Guest links: Website: https://www.eatbutterfirst.com/ Instagram: https://www.instagram.com/eat.butter.first/

    1 giờ
  3. #127 I Let a Client Dictate My Process Once, Never Again – with Rebecca Russell

    6 THG 4

    #127 I Let a Client Dictate My Process Once, Never Again – with Rebecca Russell

    There was a project that didn't fall apart because the client was difficult. It fell apart because I let them run it. The timeline, the process, the decisions, I handed all of it over without realizing what I was doing. By the end I wasn't a creative director anymore, I was just executing instructions. In this episode, I get into exactly how that happened, what it cost me, and what I changed after. But also why this is bigger than one bad project. In a world where clients can type a prompt and get a result in seconds, the idea that creatives are just executors is becoming normalized. And every time we let a client take the wheel, we reinforce it.

    46 phút
  4. #126 AI Didn't Commodify Creative Work – We Did

    30 THG 3

    #126 AI Didn't Commodify Creative Work – We Did

    Design used to mean something. Now it's a $5 Fiverr logo and an AI prompt away. So what the hell happened? In this episode, we're getting into the uncomfortable truth about how digitalization and globalization were just the beginning of what we are seeing today with AI. We're talking about how design went from a specialized craft to a commodity, why platforms like Fiverr and 99designs accelerated the race to the bottom. We also get into the ethics of it all: the outsourcing, the exploitation, the "exposure" economy, and what it means for creatives trying to build a real business today.

    1 giờ 8 phút
  5. #125 Why Is Someone With a Worse Portfolio Getting Your Clients? – with Tamara Kramer

    23 THG 3

    #125 Why Is Someone With a Worse Portfolio Getting Your Clients? – with Tamara Kramer

    It's a common experience as a creative to lose out on a project to someone not as good. If we feel like our work is good, why isn't that enough? We kind of assume that if someone is the best option it should just be obvious. But clearly that's not how it works. A conversation on positioning and how communication can change everything. Guest links: Website: https://fromblandtobrand.com LinkedIn: https://www.linkedin.com/in/tamara-from-bland-to-brand/ Instagram: https://www.instagram.com/fromblandtobrand/ Photo credit: © Arnela Kameric

    1 giờ 3 phút
  6. #124 The Productivity Conversation Nobody Is Having – with Sissi Heinzl

    16 THG 3

    #124 The Productivity Conversation Nobody Is Having – with Sissi Heinzl

    Most people run their business around deadlines, clients, and expectations. The toxic "hustle culture" rhetoric online tends to glorify consistent high productivity and being busy. Why are we leaving out the fact that half the population experiences a menstrual cycle is it left out of the productivity conversation? Guest links: Website: https://www.femergency.at Instagram: https://www.instagram.com/femergency.at?igsh=MWhmdG5jemY0b25lZw%3D%3D Photo credits: © olivialaura.at

    58 phút

  7. 10 THG 3

    Behind the Scope – Creative Business Real Talk

    Behind the Scope hosts honest & transparent discussions about the creative industry, pricing creative work and all things business. Follow links: Instagram Threads YouTube

    1 phút
  8. #123 Vibe Coding: Is It Really the Future?

    9 THG 3

    #123 Vibe Coding: Is It Really the Future?

    We may have unintentionally triggered the AI vibe coders on Threads. We pointed out an obvious issue: many AI-generated websites look impressive at first, but fall apart once a real client needs to edit or maintain them. No proper content management, no flexibility, and no clear handover after launch. So we asked ourselves is this really the future or are we setting clients back decades while devaluing our industry further?

    45 phút
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Giới Thiệu

Behind the Scope hosts conversations about the business behind creative work. We talk about pricing, positioning and building a sustainable career in the creative industry.

Thông Tin

  • Nhà sáng tạo
    Rebecca Russell & Rebecca Balogh
  • Năm hoạt động
    2023 - 2026
  • Tập
    131
  • Xếp hạng
    Thô tục
  • Bản quyền
    © 2026 Rebecca Russell & Rebecca Balogh